The About Perception Podcast

The Farm and Ranching industry is one of the most favored industries and institutions in New Mexico.  According to the 2020 Garrity Perception Survey (GPS), 77% of New Mexico residents favor the industry with 46% of that group giving it a “very favorable” rating on a five-point scale. Among the 17 industries surveyed, the Farm and Ranching Industry is the second most favorable slightly behind Small Business. The scientific survey among New Mexico residents was conducted in late January 2020.

This episode features New Mexico Cabinet Secretary of Agriculture Jeff Witte.

New Mexico’s national laboratories rank 5th among 17 industries and institutions included in the 2020 Garrity Perception Survey

New Mexico’s national laboratories, Los Alamos National Laboratory and Sandia National Laboratories have a high level of favorability among the state’s residents. According to the 2020 Garrity Perception Survey, the national labs rank 5th among the 17 industries and institutions with a 67 percent favorability among New Mexico residents. The national laboratories in similar company with small business, farm and ranch, renewable energy and local banks in favorability.

Today, Tom Garrity, President and CEO of The Garrity Group...

State Universities Fair Well Among Favorability of New Mexico Residents

 Universities boast 61% favorability, ranking 8th among 17 industries and institutions included in the 2020 Garrity Perception Survey

New Mexico residents have a favorable opinion of state universities according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the state universities are the eighth most favorable institution in the state. Based on the survey, 61 percent of New Mexico residents are favorable of state universities. The scientific survey among New Mexico residents was conducted in late January 2020. 

 Dr. Joseph Shepard, President of Wes...

New Mexico residents have unique perspectives about favorability and trust of public schools and educators. The 2020 Garrity Perception Survey reveals confidence in educators is strong, 69 percent of New Mexico residents trust teachers, ranking second out of fifteen professions. When the focus is on K-12 institutions, 41 percent of New Mexicans have a favorable impression of public schools; ranking fourteenth out of seventeen industries. The scientific survey of 408 residents has a 95 percent level of confidence.

In this episode, Tom Garrity; President and CEO of The Garrity Group Public Relations speaks with Dr. Sue Cleveland, the superintendent and chief executive...

Favorability of Financial Institutions Vary Based on Local versus National Banks 

 New Mexico Residents Favor Local Banks (67%) over National Banks (39%) in the 2020 Garrity Perception Survey

New Mexico residents are more favorable towards local banks than they are national banks. According to the 2020 Garrity Perception Survey, Local Banks are viewed as the sixth most favorable of the 17 industries included in the research findings. National banks are the 15th most favorable institution. The scientific survey among New Mexico residents was conducted in late January 2020.

“By their nature, local banks have a uniq...

The renewable energy industry ranks 7th among 17 industries and institutions included in the 2020 Garrity Perception Survey. This episode of the Perception Podcast features an interview with Mr.  Fernando Martinez, the executive director of the New Mexico Renewable Energy Transmission Authority.

New Mexico residents have a favorable opinion of the wind and solar industry according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the renewable energy industry is the seventh most favorable industry in the state. The scientific survey among New Mexico residents was conducted in late January 2020. 

“The renewable energy industry is favorably posi...

This episode of the #GPS2020 Podcast features the Film and Motion Picture Industry and an interview with Amber Dodson, who is the director of the New Mexico Film Office. We ask her to discuss the industry, which has a strong 70% favorability among New Mexico residents.

The film industry ties for 3rd most favorable among 17 industries included in the 2020 Garrity Perception Survey

Albuquerque, NM. – New Mexico residents have a very favorable opinion of the Film and Motion Picture Industry according to the 2020 Garrity Perception Survey (GPS). Among the 17 industries surveyed, the film and motion pi...

We discussed the #GPS2020 Closer Look: Newspapers with Mr. Sammy Lopez, Executive Director of the New Mexico Press Association. In 2011 that newspaper ranked as the second most accessed information source in New Mexico. Fast forward to 2020, it dropped to fourth out of six sources, behind internet news sites and radio.

In times of crisis, we lean heavier on the opinions of those people we trust.

This podcast features an excerpt of The 2020 GPS overview of New Mexican’s Trust of People and Professions. 

When it comes to who New Mexico residents trust, blood is thicker than water.

We're not able to choose our family but we sure do trust them. 

Residents were asked to rate the trustworthiness of various people using a five-point scale where five is completely trustand one is completely distrust.  

The large majority (76%) of New Mexicans view...

Welcome to an overview of the 2020 Garrity Perception Survey, this is Tom Garrity.

This segment addresses the 17 industries and institutions featured in the annual Garrity Perception Survey. It first started in 2011. 

The Garrity Group commissioned Research & Polling to conduct the survey.  It included a random sample of New Mexico adult residents, interviewed by telephone, between January 21st  and 30th , 2020.

A total of 408 adult residents in New Mexico completed interviews providing a 95% confidence level.

For more information about the Garrity Perception Survey, visit http://garritypr.com.

The Perception Podcast spends some time with Agnes Noonan who is the leader of WESST.  With locations in Albuquerque, Farmington, Las Cruces, Rio Rancho, Roswell and Santa Fe the organization is a statewide small business development and training organization committed to growing New Mexico’s economy by cultivating entrepreneurship. 

Tom Garrity had the opportunity to serve on the WESST Board of Directors several years ago and has had the opportunity to remain connected to the organization through its clients like Comcast and organizations like Albuquerque Economic Forum.

The conversation focused on her presentation to the Econ...

Special Edition of the Perception Podcast focusing on the New Mexico First Forum: Sustainable Journalism: Preserving the Fourth Estate

Meet the New Mexico First Spirit of Journalistic Excellence honoree Trip Jennings, Executive Director, New Mexico In Depth

Tom Garrity, President and CEO of the Garrity Group talks with Trip about his background in Journalism and thoughts on where the industry is headed.

Trip Jennings, executive director. trip@nmindepth.com
Via NMinDepth.comTrip started his career in Georgia at his hometown newspaper, The Augusta Chronicle. Since then he’s worked at newspapers in Ca...

The Perception Podcast today takes a bit of a darker turn as we focus on myth versus reality.  Breaking Bad vs Albuquerque,  The Wire vs. Baltimore 

Thank you for joining the perception podcast, this is Tom Garrity of The Garrity Group Public Relations. Based in Albuquerque where we help small businesses to be heard and large organizations to be understood in New Mexico.

Joining me today on the Perception Podcast is Greg Abel of Abel Communications in Baltimore, Maryland.

New Mexico is known for Green Chile and Baltimore is known for Crab Cakes. But if...

Bloomberg: Local News in America Is Dying. Charity Might Save It

Special Edition of the Perception Podcast focusing on the New Mexico First Forum: Sustainable Journalism: Preserving the Fourth Estate

Meet our Panelists, Leaders in New Mexico Journalism

Russell Contreras is a reporter with the Associated Press in Albuquerque. Previous work included the Boston Globe and Albuquerque Journal. Specialties include multi-media storytelling and enterprise writing. 

Listen to these podcasts to get a behind the scenes insights on the upcoming New Mexico First program, Sustainable Journalism: Preserving the Fourth Estate! T...

Special Edition of the Perception Podcast focusing on the New Mexico First Forum: Sustainable Journalism: Preserving the Fourth Estate

Meet our Panelists, Leaders in New Mexico Journalism

Michelle Donaldson is vice president and general manager at KOB-4 TV news. She also worked as KRQE's news director and brings television as well as radio experience from the Phoenix and Detroit markets.  

Listen to these podcasts to get a behind the scenes insights on the upcoming New Mexico First program, Sustainable Journalism: Preserving the Fourth Estate! Tom Garrity, President and CEO of the G...

Special Edition of the Perception Podcast focusing on the New Mexico First Forum: Sustainable Journalism: Preserving the Fourth Estate

Meet our Panelists, Leaders in New Mexico Journalism

Jessica Onsurez is the News Director for the USA Today network properties in southeast New Mexico: Carlsbad Current-Argus, Alamogordo Daily News and Ruidoso News. Her experience spans across education, government and data reporting.  

Listen to these podcasts to get a behind the scenes insights on the upcoming New Mexico First program, Sustainable Journalism: Preserving the Fourth Estate! Tom Garrity, President and CEO of the Garrity Grouptalks w...

Special Edition of the Perception Podcast focusing on the New Mexico First Forum: Sustainable Journalism: Preserving the Fourth Estate
Meet our Panelists, Leaders in New Mexico Journalism

Gene Grant is the host of KNME’s public affairs program, New Mexico In Focus. A journalist and columnist, previous work includes the Albuquerque Tribune, Albuquerque Journal, and Weekly Alibi.  

Listen to these podcasts to get a behind the scenes insights on the upcoming New Mexico First program, Sustainable Journalism: Preserving the Fourth Estate! Tom Garrity, President and CEO of the Garrity Group talks with our First Foru...

Since 2011, the Garrity Perception Survey has tracked how New Mexico residents get their news and information.

In one corner, there is traditional media – this includes television, newspaper, and radio. Of the group, television has been, and remains, the most popular of the three news sources.

Newspaper trends toward more of an older audience.  Newspaper’s strongest readers are located in the North Central and Northwest parts of New Mexico.

Radio is favorable among demographics with lower annual incomes. Also, radio is strongest among the 35-49 and 50-64 age demographics.

In the other...

Perceptions of education swing wildly in New Mexico.  Media coverage and controversy tend to be the biggest sway of favorability and trust.  Another motivator of “perception” is political ideology.

For example, favorability of universities tends to dip whenever there is controversy or transition in leadership.  Favorability of Universities in Southern New Mexico dipped when New Mexico State University was in the midst of a very hostile leadership transition. The same dip was seen in the Albuquerque area when the University of New Mexico’s sports programs grabbed the headlines.

The scenario for K-12 education is not much...

The energy industry will singlehandedly shape New Mexico’s future. Oil and gas coupled with “wind and solar” will respectively shape future state budgets and could become the state’s largest export to the west coast over the next 20 years.

According to the Legislative Finance Committee, “New Mexico typically receives about $2 billion in direct revenue from oil and gas production through severance and property taxes and royalty and rental income. Additional indirect income is generated by sales and income taxes on “oil and gas” drilling and service, which generate about $300 million. The State of New Mexico’s 2018 budget is $6.3 b...

Providing insight and a voice for Fortune 500 companies that have a presence in New Mexico, The Garrity Group uses the data to demonstrate how New Mexico is not a “one size fits all” state.

For example, how residents in Northwest New Mexico view the oil and gas industry varies differently than those in the North Central part of the state. We use the information with our “instate” clients as a basis for understanding the best way to approach unique communities throughout the Land of Enchantment.

In the rapidly changing news industry, we use the information to shape...

This is the introduction for the 2018 Garrity Perception Survey.  For more information please visit www.aboutperception.com

In 1997, The Garrity Group embarked on its a journey to be a firm that shares its trusted public relation skills and unique New Mexico insights generously with its clients.

In 2011, the firm stepped up its offering pursuing thought leadership through our annual Garrity Perception Survey.

Over the past seven years’ the firm has commissioned Albuquerque-based Research & Polling to conduct the annual survey.

Each year, survey participants are interviewed by telephone (both landlines and cell phon...

Faith and religion are intertwined with New Mexico history and who we are as a society.

Generally, more than 70 percent of New Mexico residents place a high value of faith in their personal life.  Their favorability of religious institutions and trust of religious leaders isn’t far behind.

Sixty five percent of New Mexico residents, on average, have a favorable view of religious institutions.  Sixty one percent of residents, on average, have a favorable view of religious leaders.

However, drilling down into the numbers shows the impacts that scandal can have on perceptions of a...

New Mexico’s legal system is ripe with opportunity to gauge public opinion when compared to community conversations.

The Garrity Perception Survey measures four areas related to the New Mexico legal and justice system.  It includes favorability of the courts and justice system as well as measures trust of judges, lawyers and law enforcement officers.

Favorability of the courts and trust of lawyers do well to hover in the lower quarter of favorability.  Based on a seven-year statewide average, the courts system averages 26 percent favorability and lawyers average 21 percent favorability. Geographically, the two areas are hard...

From 2011-2017, perceptions of healthcare in New Mexico have been impacted at a variety of levels.

Consider these milestones at the Federal and State level.

2010 inaugurated the Affordable Care Act (or ACA), also known as Obamacare.

In 2013, the New Mexico Human Services Department halted funding to 15 behavioral health providers in response to allegations of Medicaid fraud this resulted in coverage interruptions for 30,000 of the state’s most vulnerable residents.

Also in 2013, the New Mexico Healthcare Exchange was created by state law to help residents get affordable health care coverage.

In...

The Garrity Group has a quick five minute take on the perception issues facing the Ohio State University and its head coach for the football program. We also weigh in on how this piles onto other issues in the Big 10 with Michigan State, Maryland and Wisconsin.

The Perception Podcast features Phill Casaus, editor of The Santa Fe New Mexican. Phill offers insights as both a former editor at The Albuquerque Tribune and The Rocky Mountain News as well as work with the Albuquerque Public Schools Foundation. Tom Garrity caught up with Phill following his comments to the New Mexico Chapter of the Public Relations Society of America. http://www.santafenewmexican.com

The Perception Podcast features Jim Strozier of Consensus Planning, a firm that specializes in planning, urban design and landscape architecture. Their clients include some craft breweries in the Albuquerque area. Tom Garrity caught up with Jim to discuss the Albuquerque craft brew scene.Companies discussed in this podcast include: Consensus Planning http://consensusplanning.com , High and Dry Brewing http://highanddrybrewing.com , Bow and Arrow Brewing http://www.bowandarrowbrewing.com , Marble Brewery http://www.marblebrewery.com

The Garrity Group is a long time supporter of the Ronald McDonald House Charities of New Mexico. Its long-time executive director, Kristin Rortvedt, is relocating to closer to family. This provided a great opportunity to get Kristin's insights on how to run a successful nonprofit and get her thoughts on other organizations that are making an impact.http://www.rmhc-nm.org/http://www.saranamabq.org https://www.fathersbuildingfutures.com

The Perception Podcast takes a twist at the end of 2017 with Tom Garrity, president of The Garrity Group Public Relations, hosting Tom Carroll with Carroll Strategies and James Korenchen of JKPR to the microphone for some fun and forecasting of what is ahead for the public relations industry in 2018Here are the domains discussed in today’s podcast:http://www.carrollstrategies.net http://www.jameskorenchen.comhttp://garritypr.com

The 2011 Garrity Perception Survey as read by Tom Garrity

Welcome to the Perception Podcast featuring The Garrity Group team discussing all things related to New Mexico public relations, media relations and digital media in ten minutes or less. Today is April 7, 2017. This is Tom Garrity. Joining me on The Garrity Group patio, with a view of the Sandia Mountains is Account Executive for Digital Media Lexi Palmer. Today’s topic is purely going to focus on Facebook Live. Lexi has penned a very informative and brief overview of the Facebook Live feature, available only on its mobile application. The Blog post is titled “5 WAYS PR PROS CAN USE FACEBOOK STOR...

Welcome to the Perception Podcast featuring The Garrity Group team discussing all things related to New Mexico public relations, media relations and digital media in ten minutes or less. This is Tom Garrity. Joining me around the table this week includes members of The Garrity Group team: Amanda Molina and Lily Quezada. Today is March 3, 2017… For our Top Topics segment, lets briefly discuss who had the best or worst media moves of the past week… A few years ago there was a movie Superman vs Batman… I never saw the movie but the concept of the clash of super powers was in...

Welcome to the Perception Podcast featuring The Garrity Group team discussing all things related to New Mexico public relations, media relations and digital media in ten minutes or less. This is Tom Garrity. Joining me around the table this week includes Vice President Amanda Molina and Director Lily Quezada. The perception podcast consists of the “top topic”, media moves and takeaways. For the “top topic”…In honor of the movie Groundhog Day, is there a PR program you would like to see over and over again or any you would like to never see again? Our media moves segment lets talk about...

Welcome to the Perception Podcast featuring The Garrity Group team discussing all things related to New Mexico public relations, media relations and digital media in ten minutes or less. This podcast features: Tom Garrity, Amanda Molina, Lily Quezada. The top topics focus on: Dions Pizza, Waste Isolation Pilot Plant, Affordable Care Act The media moves segment includes: The Craftroom, Steelbridge and the New Mexico themed Emojis! The takeaway segment addresses: The Albuquerque Journal recently started the “Bright Spot” story every day. Is this a good thing to point out to readers or is it just reinforcing that most news reported is n...

This is a new twist of the Perception Podcast featuring The Garrity Group team discussing all things related to New Mexico public relations, media relations and digital social media in ten minutes or less. This episode includes: Tom Garrity, Lily Quezada and Conor Sanchez Items discussed: • What will be one topic/issue that will shape the public relations industry in 2017? • What are some things we’ve seen in the world of New Mexico traditional and digital media? • What is one new professional or personal habit you will institute in 2017? For more insights, visit aboutperception.com or garritypr.com. Websites and items me...

In the midst of this political season and the presidential debates, how do you rise above the noise to get media attention for your business or client? Tom Garrity will share three things your organization should be doing to stay in front of your customers and clients. Also, Tom will share some insights on things you should keep in mind when developing your 2017 communications strategy.

New Mexico residents rely upon traditional media more than digital media for news and information. Among traditional media, 77 percent of residents access television news “a lot” or “somewhat” for news and information. This according to the 2016 Garrity Perception Survey (GPS).Based on prior GPS’s we know 55 percent of New Mexico residents trust local media, compared to 51 percent who trust national media. The Garrity Group has the opportunity to work with both local and national media.This episode of the About Perception podcast will focus on the firms work with a national morning. Amanda Molina, Vice President of The Garrity Group and...

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. Our topic today focuses on two aspects of The 2016 Garrity Perception Survey: Perception of the banking industry and the call for buinsess owners and executives to be more involved in the solving the State’s economic and social issues.According to the 2016 survey, New Mexico residents have a 64% favorability of local banks a 35% favorability towards national banks. In addition, 76% of residents wants business owners and executives to have a more active role to improve New Mexico’s economy and 71% want the business leaders to have...

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. This episode is focusing on those who stand the watch… trust of police officers and what our community can do to get a better understanding of this important profession.The 2016 Garrity Perception Survey of New Mexico residents, commissioned by The Garrity Group and conducted by Research and Polling, recently measured perceptions of New Mexico residents about favorability od small business. The survey results have a 95 percent level of confidence.New Mexico residents trust police officers. But it hasn’t always been that way. In 2014, acco...

It has been said, more than once, that small business is the backbone of New Mexico’s private sector. The 2016 Garrity Perception Survey of New Mexico residents, commissioned by The Garrity Group and conducted by Research and Polling, recently measured perceptions of New Mexico residents about favorability od small business. The survey results have a 95 percent level of confidence.New Mexico residents are very favorable toward small business with a 77% favorability in 2016. The industry is consistently one of the most favorable in New Mexico. Residents living in eastern, Northwest and the Greater Albuquerque area are more supportive of small business th...

Brace for impact! This is a number rich comparison of the 2011-2015 Garrity Perception Survey as it relates to New Mexico residents trust of Federal and State Government Officials. Tom Garrity talks about the increased level of distrust among registered voters and provides insights on how Albuquerque and Las Cruces area residents distrust government officials more than residents living in any other part of New Mexico.The Garrity Perception Survey is the premier resource for understanding New Mexico residents. Since 2011, the annual survey measures who residents trust, which industries are favorable, among other topics.

Martin Waxman, of Martin Waxman Communications in Toronto, enjoys talking about the Social Media Barometer. It is his perspective on some of the trends and pressure points facing the PR/marketing profession. It also provides a forecast on how to put things into a context that makes sense for communicators.In this interview, Martin provides three (ok, it is really four) ways for organizations to effectively engage their communities.For more information about Martin visit www.martinwaxman.com

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. Today’s episode will include insights from Tom Hoog, Fellow PRSA and vice chairman of H+K Strategies. I had a chance to catch up with Tom at the North Carolina Public Relations Society of America conference, where we were both keynote speakers. Tom was speaking to the group about “understanding and motivating today’s workforce.”