The Money Advantage Podcast

Premium financing life insurance for estate planning is one of those strategies that sounds impressive—and sometimes is. But for most families, it introduces more complexity and risk than benefit. https://www.youtube.com/live/8Dav7pQVOrc At The Money Advantage, we don’t lead with premium financing, and we rarely recommend it. But in a recent conversation with a client facing an eight-figure estate tax liability, the question came up: “Is there a way to fund a large life insurance policy without disrupting my investment portfolio or using my own capital?” That opened the door to a serious conversation about pr...

The Corvette and the $80,000 Lesson Have you ever made a money decision that felt right in the moment… only to realize later it pulled you further from your goals?You’re not alone—and you’re likely facing one of the hidden money traps that quietly sabotage even the most well-intentioned wealth-builders. https://www.youtube.com/live/I-1F6u7Z8Bk Imagine this: You’ve worked hard, saved diligently, and finally have $80,000 sitting in your bank account. Then, one emotional moment later, it’s gone. Bruce shared this story in a recent episode of our podcast. A client had just finaliz...

The Gas Station Story That Reveals a Common Money Mistake Let me paint a picture for you. https://www.youtube.com/live/uqGN5Sz9tJg You’re driving down the highway and see gas at $3.00 a gallon. Three miles later, you spot it for $2.97. You think, "Yes! A deal!" So you turn around, drive the extra six miles, and save... 30 cents. Except you used 40 cents of gas to get there. This is the kind of logic many people use when comparing Infinite Banking vs Index Funds. It’s a hyper-focus on rate of return, while missing the bigger picture of fina...

When Bruce came back from recording this episode of The Money Advantage podcast, he told me something that hit hard: https://www.youtube.com/live/r5oyEytzj1w He shared how frustrated he feels every time he hears about a family who loses a loved one without proper life insurance. Suddenly, their friends and community are scrambling to create a GoFundMe page just to cover funeral expenses and basic needs. Life insurance is more than numbers—it’s a financial hug that wraps around your family when they need it most. And the person who helps you design and implement it—y...

Have you ever heard someone say you can use an IUL for Infinite Banking? Maybe you’ve seen a slick video online, or a persuasive advisor with charts and projections that promise you higher returns, flexible premiums, and “upside potential.” It sounds convincing—especially when you compare the numbers on an illustration. Who wouldn’t want more cash value and lower premiums? But here’s the sobering reality: when it comes to Infinite Banking, an Indexed Universal Life policy (IUL) doesn’t deliver what matters most. https://www.youtube.com/live/beR3FnHLAG4 And that’s a big problem, because Infinite Banking...

When most people first hear about Infinite Banking, one of the first questions that comes up is: “But what are the risks of Infinite Banking?” It’s a fair question. We live in a financial world where we’ve been conditioned to look for the fine print, the hidden traps, and the potential downsides of anything that sounds “too good to be true.” https://www.youtube.com/live/7JHmm5jEfQ0 I get it. When you first hear the concept of becoming your own banker through whole life insurance, the mind immediately goes to skepticism: Are the premiums too high? Is whole life a...

“Is Infinite Banking a sales tactic?” It’s one of the first questions we hear—and it’s a valid one. When I first encountered Infinite Banking, I wasn’t looking for a new strategy. I was simply trying to find a better place to store cash. https://www.youtube.com/live/K00YrFJtIQE Like many families, Lucas and I were putting our savings into gold and silver. It felt like a smart move—until we needed liquidity. The value dropped. Selling took time. We lost money. That painful experience pushed us to rethink everything. We didn’t just need a safe place to...

A Story That Changes the Way You See Wealth When Bruce and I sat down with Michael Cole for The Money Advantage Podcast, the conversation didn’t just scratch the surface of wealth management—it went straight to the heart of what wealth really means. Here’s a man who has advised families with an average net worth of more than $500 million, co-founded the largest network of centimillionaires in the U.S., and written the bestselling book More Than Money. https://www.youtube.com/live/DTWacmQHhSU And yet, when we asked him about retirement, he smiled and said, “I don’t plan on...

How a Campfire Call Sparked a Financial Movement It started with a campfire. Lucas and I were out camping when I made a phone call that would unknowingly change the course of our lives and the lives of thousands of families:“Bruce, want to start a podcast?” https://www.youtube.com/live/GKrk_LOMwI4 As we looked back over the years, a theme emerged. The conversations that mattered most weren’t about rates of return, product comparisons, or clever tax tricks. That single conversation planted the seed for what is now 400 episodes of The Money Advantage Podcast—a platform that’s helped p...

A friend called and said four words that changed the trajectory of a young family’s finances: Becoming Your Own Banker. At that moment, Jesse Durham was a former cop turned Spanish teacher in North Carolina. New baby. Second on the way. About $50,000 of debt. A man raised to do what most of us were taught to do: get the degree, get the job, ride the hamster wheel, and hope the math works out. https://www.youtube.com/live/kgT_7O5YHec He walked into a live presentation with an open mind and a hungry heart. He walked out with a...

What Most Families Miss About Whole Life Insurance Tax Strategies Most people miss the hidden power of whole life insurance tax strategies—and in doing so, they overpay in taxes and underfund their legacy. In today’s podcast episode, Bruce Wehner dives deep into how the tax code is designed to reward strategic behavior—and how you can align your actions to reduce your tax burden and redirect that capital into wealth-building vehicles like whole life insurance. https://www.youtube.com/live/Z4BEoTli--k In this blog, I’m going to walk you through the real, practical ways to lower your tax...

What’s Really at Stake When it comes to short-pay vs long-pay life insurance, the question isn’t just about convenience—it’s about control, options, and legacy. https://www.youtube.com/live/dPxt8Nui4g4 In this article, you’ll learn: The difference between short-pay and long-pay policies Why a long-pay design gives you more flexibility and cash value How reduced-paid-up life insurance contracts really work What to consider if you want to use your policy as a family bank How to align your design with your legacy goals and future self Let’s pull back the curtain on what really...

SLAT vs ILIT for High Net Worth Estate Planning isn't just a legal distinction—it's a strategic decision that could determine how well your wealth serves your family, both now and for generations to come. https://www.youtube.com/live/CzyssnZbzD0 We were deep into a conversation with Andrew Howell, one of the foremost estate planning attorneys in the country, when he casually dropped a statement that made us pause: "I haven’t drafted a new ILIT in over a decade." Wait… what? For those of us in the world of estate strategy, that kind of remark is the equivalent of a m...

The Power of a Love Letter When Shannon sat down to write her love letters to her children, she didn’t expect just how meaningful the process would be. What began as a simple act of putting words on paper quickly became one of the most profound steps in her family’s legacy journey. The letters reflected a lifetime of love, intention, and values that now had a permanent home. https://www.youtube.com/live/VzJGf5fD2Jk For Shannon and her husband, legacy planning for families wasn’t about cold documents or rigid legal structures. It was about love, clarit...

I’ll never forget Bruce’s story about his car—check engine light on, a mechanic insisted it needed a $1,500 catalytic converter. Bruce knew better and fixed it by simply tightening the gas cap. That story isn't just about auto repair; it perfectly illustrates why questions a good financial advisor should ask matter. Without probing, you might be sold something you don't need. Competency—not just good intentions—matters. https://www.youtube.com/live/oyEbgdU1MGI It’s not about distrust—it’s about asking the right questions so you're not blindly following advice. And that principle applies fully when choosing a finan...

I’ll never forget the moment my co‑host Bruce Wehner shared a powerful story: Nelson told his wife, Mary, “I need to teach you how to be a widow.” That striking phrase stopped us in our tracks. It wasn’t morbid—it was strategic. Nelson recognized that spouse financial preparedness is the cornerstone of true legacy planning. If your partner isn’t prepared to manage finances when the unthinkable happens, your careful planning unravels—and unintentional burdens form. https://www.youtube.com/live/bVBMnWHGp1Y In today’s fast-paced world, talking about money can be uncomfortable. But taking the time to ensure spo...

How Much Life Insurance Do I Need? Why That’s the Wrong Question If you’ve ever asked, “How much life insurance do I need?”—you’re not alone. It’s a common starting point. But in this article, Bruce and I (Rachel) want to challenge that question and offer something better. Because "need" is often based on a survival mentality—what’s the bare minimum? But the real question isn’t about scraping by. It’s about what you want your life insurance to do—for you, for your spouse, for your children, and for future generations. https://www.youtube.com/live/xhGublG...

Lately, we’ve seen a troubling trend online. People—some well-meaning, some not—are sharing misinformation about mutual holding companies, claiming these companies are no longer mutually owned or that they’ve quietly abandoned their policyholders. That couldn’t be further from the truth. So Joe, Bruce, and I decided it was time to clear the air. Because when it comes to protecting your family’s legacy, clarity matters more than opinion. You deserve to understand the facts—not fear-based interpretations. And as we’ve seen too often, when confusion spreads unchecked, people start making financial decisions on the wrong foundation. That...

A few weeks ago, something special happened as we kicked off a podcast recording—Joe DeFazio held up a first edition copy of Becoming Your Own Banker by Nelson Nash. It had just arrived in his hands, passed down like a sacred trust. https://www.youtube.com/live/4MpwxirBpGA We weren’t in the same room, so Bruce and I couldn’t flip through the pages or feel its weight for ourselves—but even through the screen, we felt the gravity. Because legacy isn’t just a word. It’s a responsibility. A principle to be protected. A baton handed from one gen...

In today’s post, Bruce and I (Rachel Marshall) want to bring you behind the scenes of a candid and educational conversation we had with Matt Ewald, Vice President of Life Insurance at Advisors Excel. If you’ve ever wondered when and why to use guaranteed universal life insurance (GUL) —especially in the context of estate planning—this one is for you. We’ve been having more and more conversations with families who aren’t just thinking about how to grow their wealth—but how to keep it intact for the next generation. And when estate taxes enter the picture, the stakes cha...

There’s a story Buffy Ruthardt shared that still gives me chills. She and her husband Darren were on a drive, just processing life and legacy—wondering aloud what it might look like for their children to live in their inheritance while they were still alive. Not just financially, but spiritually, relationally, and generationally. https://www.youtube.com/live/dMMgfxEohsI It was a bold idea. But they didn’t know how to do it. No roadmap. No clarity. No strategy to get there. And then… they heard a Facebook ad for Seven Generations Legacy®. That was the nudge. They followed that mome...

Let me tell you a quick story. Imagine walking into your local grocery store, grabbing a can of peas, and sneaking out the back door without paying. It sounds ridiculous—maybe even unethical, right? Now, imagine the opposite: You pick up the same can, go to the register, pay for it, and walk out the front door with a receipt in hand.  https://www.youtube.com/live/GZ7wNDb-ugY That simple act—paying at the register instead of sneaking out the back—perfectly illustrates one of the most misunderstood aspects of how to design a whole life policy for Infinite Banking...

It started with a bold question that showed up in a public comment: "If infinite banking is so powerful, why wouldn't I just put all my income into a whole life policy?" That single comment sparked a deeply layered, thoughtful conversation that we knew needed more attention. It wasn't criticism. It was curiosity. And curiosity, when channeled with wisdom and humility, can be a catalyst for generational transformation. So today, we’re opening up that conversation—and giving you the full picture of what it really means to go "all in" with infinite banking. What You’re Really Asking When You Co...

Recently, Bruce shared a story that perfectly illustrates unexpected life challenges—his basement flooded, turning a peaceful Easter weekend into an emergency cleanup session. Just as unexpected problems can flood your home, unanswered financial questions can flood your business strategy, especially questions like: "Can you deduct life insurance premiums?" https://www.youtube.com/live/crKKtLvZ44k Tax questions, much like sudden home repairs, can disrupt your carefully planned financial landscape. Whether it's water damage or unclear tax regulations, not addressing the problem can lead to costly mistakes down the road. Today, Bruce and I aim to clear up one of th...

https://www.youtube.com/watch?v=0AIoJylhZNI The Infinite Banking Concept is a financial strategy, first codified by R. Nelson Nash, that uses high-cash-value, dividend-paying whole-life insurance so policyholders become their own bankers. They store savings, earn guaranteed growth and tax-deferred dividends, and then can borrow against the policy's cash value. This creates a powerful system where YOU control your capital, not Wall Street or traditional banks. You play a big game, and you want your money to keep pace. Being in control is essential to you, and your money is no exception. You don’t have time to be st...

Interested in finding out how to start a family bank? Today, Bruce and I talk with our friend and colleague, John Moriarty, Founder and President of e3 ConsultantsGROUP. https://www.youtube.com/watch?v=lNuuPfHW6Jg You’ll hear about his personal and business use of Infinite Banking, and the thinking behind a growing and evolving system of policies. John is smart, business savvy, and a leader who walks the talk of thinking differently with his finances. And it’s paying dividends – literally! We invite you to a behind-the-scenes conversation with an entrepreneur who has been using and loving their system...

Do you want to build a family banking system that will provide capital to you and future generations? Come see behind the scenes as we talk about our Marshall Family Bank in real-time. https://www.youtube.com/watch?v=0buUbqGs5QQ Today, we discuss why we added another whole life insurance policy, how our cash value is growing, and our vision for using our family banking system as the foundation to grow generational wealth. So, if you want to see exactly how and why you can grow a family bank strategy to secure capital reserves for your family for generations...

When we first started talking about estate planning with life insurance, it was because we saw a massive disconnect in how families were thinking about their wealth. Not just the numbers. But the purpose behind it. https://www.youtube.com/live/sqVXY199ygQ Bruce and I were in the middle of one of our deeper conversations—talking through how most people think life insurance is just a “check the box” kind of thing. They get the policy, set up a will or trust, and assume their family is covered. But what they haven’t thought through is how that money will be...

Bruce Wehner discusses the primary components of infinite banking policy design: base premium, paid-up additions riders, and term riders. Following the principles laid out by Nelson Nash in Becoming Your Own Banker, we review the concepts for designing a whole life insurance policy for the Infinite Banking Concept. https://www.youtube.com/watch?v=S54uejv8g-Q When Bruce’s father took out a whole life insurance policy on him as a newborn, little did he know that it would be the cornerstone of Bruce’s financial planning in the future. From leveraging that policy for a home down payment to u...

https://www.youtube.com/watch?v=V8y-QLv01jI Have you heard about Nelson Nash’s Infinite Banking strategy, and how to become Your Own Banker, and want to learn more? Or maybe you’re already using Infinite Banking, but would like to explain it better. Today, we’re unpacking the truth about the Infinite Banking Concept and the strategy of using life insurance policy loans. If you’re ready to learn more about the IBC strategy and how to use your life insurance more effectively… tune in now! Table of ContentsWhat is the Strategy of Infinite Banking with Whole Life Insur...

What do the St. Louis Rams and Prince have in common? Their stories illustrate the pros and cons of an ILIT—or, more accurately, what happens when estate planning tools like an ILIT aren’t used at all. https://www.youtube.com/live/ni7KgQ_ZTLI They both became cautionary tales of what happens when estate planning falls short. When Georgia Frontiere passed away, her heirs were forced to sell the Rams to cover estate taxes. Prince’s estate? Still tied up in probate years after his death. These aren’t stories of neglect or ignorance. These are stories of high-cap...

Today, Bruce and I want to unpack a question we frequently encounter: Is cash value life insurance enough for retirement? It’s a compelling question, but one without a simple yes or no answer. The effectiveness of cash value life insurance as your primary retirement vehicle heavily depends on your personal discipline, your overall financial strategy, and, importantly, your understanding of what retirement means to you. https://www.youtube.com/live/rASx9CvIpbg When I started my financial career back in the late 1980s, a presentation caught my attention. It claimed that by consistently funding a whole life insurance policy, in...

If you've ever tried leading a Zoom call while your screen goes black mid-sentence, you know the feeling of being out of control. That’s how many of us feel about our finances right now—like we're one loose cable away from a crash. But here's the truth: financial control is closer than you think. And in today’s global economy, understanding how tariffs impact your wallet is one of the most important steps you can take toward that control. https://www.youtube.com/live/h01G_m8bLZ8 Tariffs aren't just political decisions or international trade policy. They’re reflecti...

If you’ve been researching Infinite Banking, you’ve probably heard it described as "tax-free." That phrase is thrown around a lot, and while it sounds great, it’s not entirely accurate. The reality is a bit more nuanced, and understanding the details can make a massive difference in how you leverage Infinite Banking for long-term wealth building. Is Infinite Banking tax-free? Not exactly. But it is incredibly tax-advantaged. Tax implications can have a significant impact on financial strategies, and one of the biggest myths in the Infinite Banking space is that it's completely tax-free. While Infinite Banking does provide incred...

Imagine sitting in a room full of financial professionals, entrepreneurs, and thought leaders, all gathered with a shared mission—to gain clarity, deepen understanding, and refine strategies for implementing Infinite Banking. That’s exactly what happened at the Nelson Nash Institute Think Tank 2025, and today, we’re sharing the most impactful takeaways with you. https://www.youtube.com/live/qTqZo7AvS88 Bruce and Becca just got back from this annual gathering, where the best minds in Infinite Banking come together to ensure that Nelson Nash’s legacy remains strong and relevant. I (Rachel) wasn’t able to attend in person this year...

What does it take to build a life of true success? Not just financial wealth, but success in all areas—business, family, health, faith, and relationships? If you've ever felt like you're hitting a ceiling in one or more areas of your life, this is for you. https://www.youtube.com/live/nog4jnlRM1Q In a recent episode of The Money Advantage Podcast, Bruce and I had the privilege of speaking with Chaz Wolfe, a serial entrepreneur and founder of Gathering the Kings. Chaz isn’t just about building businesses—he’s about building an exceptional life, where success isn’t li...

Have you ever stopped to question how money really moves in your life? Most of us are so accustomed to the financial system we’ve been handed that we don’t even recognize its limitations. From an early age, we’re trained to earn, spend, and save in ways that benefit traditional banks and lenders—not us. What if, instead of being at the mercy of banks, you could take control of the banking function in your own life? https://www.youtube.com/live/0e0KXMmF1po The truth is, every dollar you earn is subject to a financial system that pri...

Imagine waking up one day to find that everything around you—groceries, gas, housing—costs significantly more than it did yesterday. Your savings, your income, and everything you’ve worked hard to build are suddenly worth less in terms of purchasing power. This is the harsh reality of inflation, a silent wealth destroyer that erodes the value of your money over time. That’s exactly why we sat down with Rich Checkan, an expert in precious metals, to uncover the truth about gold as the ultimate wealth insurance. https://www.youtube.com/live/GEIorn2GMJ0 If you’ve ever wondered how to pro...

Turn financing costs into a financial tailwind by changing the way you think about money. Flying is an amazing experience. But have you ever noticed that when you fly west, your flight takes longer than when you fly east? That’s because of the jet stream—a strong, high-altitude wind that either pushes you forward or slows you down. The difference can be significant, sometimes cutting travel time by 40 minutes or more. https://www.youtube.com/live/fK26dobWr7M This same principle applies to your financial life. Most people unknowingly operate with a financial headwind, paying interest and financing char...

Imagine walking into a grand bank building with marble floors, high ceilings, and neatly dressed bankers eager to assist you. You deposit your hard-earned money, confident that it is safe and growing. But have you ever stopped to ask yourself—where is the bank? What role does it actually play in your financial future? https://www.youtube.com/live/LFaf2iEnh94 This question is at the heart of today’s discussion on the Money Advantage podcast. It’s one that often comes up when people first learn about Infinite Banking. Where is the bank in Infinite Banking? How can you call i...

Imagine this: You’re researching financial strategies, and you keep running into this concept called Infinite Banking. But then, you see a claim — Infinite Banking is only for the wealthy. https://www.youtube.com/live/WwKYCAX_22E Maybe you start to wonder: Is Infinite Banking only for the rich? Is this really something I can use? Or is it just a strategy for high-net-worth individuals to stash their cash and avoid taxes? If you’ve ever questioned whether Infinite Banking is only for the wealthy, you’re not alone. There’s a lot of misinformation out there. In this article, we’re goin...

It’s a quiet evening. Snow begins to blanket the ground as the roads grow slick with ice. You’re driving home late at night, carefully navigating the treacherous conditions. Thoughts race through your mind. What if you couldn’t make it home? Would your family be taken care of? It’s a stark question we often avoid, but life’s uncertainties don’t wait for us to be ready. That moment of reflection ties closely to today’s conversation: life insurance beneficiaries. https://www.youtube.com/live/AVE6x6jkVAM Today, we’re diving into one of the most overlooked aspec...

Imagine you’re constructing the financial equivalent of a dream home—solid foundation, spacious rooms, and everything designed to suit your long-term vision. Whole life insurance is like that foundation, providing both stability and flexibility. But what if I told you there’s a secret feature in this financial blueprint—a term rider—that can dramatically enhance your policy’s efficiency? The problem is, not everyone understands how to use it effectively. By the end of this post, you’ll see why whole life term riders matter and how they can supercharge your wealth-building strategy. https://www.youtube.com/live/mzSkpJKujK4 We...

When was the last time you were completely captivated by a story? For me, it was years ago, when I first listened to a book that changed my entire perspective on the power of storytelling. It wasn’t just entertainment; it was a mirror reflecting truths I hadn’t yet acknowledged, lessons I hadn’t fully learned, and emotions I hadn’t completely processed. That’s when I realized: stories have the power to transform us. They’re more than just entertainment; they’re a bridge between generations, a vehicle for values, and a gift to future readers who may find themselve...

Have you ever considered how the concept of life insurance has evolved over centuries to become one of the most effective financial tools available today? In this article, we delve into the fascinating history of whole life insurance, exploring its roots, development, and the valuable lessons it holds for anyone seeking financial stability and generational wealth. https://www.youtube.com/live/Ssi2oMLMyiA Let me set the stage with a quick story. Imagine living in ancient Rome. Back then, people pooled resources in burial clubs to ensure they could afford proper funerals. Fast forward to the 1500s in London, where...

https://www.youtube.com/live/mTyHU0ZwcjI Imagine sitting across from someone confidently telling you, “You can be your own bank. No more reliance on traditional banks, no credit checks, and complete control over your finances—all while your money grows tax-free.” At first, it might sound too good to be true, like a fairy tale in the world of finance. That’s where Becca started, skeptical and ready to dismiss the idea entirely. But as she dug deeper, she couldn’t deny the transformative power of the concept. Today, we’re breaking down what it truly means to have access to ca...

Imagine a world where your family’s financial future is not dictated by banks but built by you. What if you could create a self-sustaining system provides security and offers opportunities for generations to come? For us, this is not just a concept—it’s our reality through family banking. Let us take you on a journey into how we built our Marshall Family Bank using the Infinite Banking Concept and how you can start building one too. https://www.youtube.com/live/uj_1A7Prpr8 Welcome to the Money Advantage! Here, we equip you with practical financial strategies to take c...

Imagine being told that the best way to help others is to first help yourself. This timeless piece of advice, often heard during airline safety briefings, holds true in the financial world. By taking control of your finances and prioritizing sound strategies, you position yourself to help others and contribute to society at large. The principles of Whole Life Insurance and Austrian Economics follow this same logic. They empower individuals to create stability and independence while reinforcing the broader economy's strength. https://www.youtube.com/live/Km2eIkcoRu4 Today, we’ll explore how Whole Life Insurance aligns with Austrian Economics, of...

Imagine two families, both immensely wealthy at the height of their fortunes. One family, the Vanderbilts, saw their immense wealth squandered within just a few generations. By the time they held their first family reunion a century later, not a single millionaire remained among them. In contrast, the Rockefeller family has continued to grow its wealth and influence across seven generations. What was one of the key differences? Family meetings. https://www.youtube.com/live/2eKMQKYyxEA The Rockefeller family prioritizes connection and communication, meeting twice a year with as many as 100 family members to stay aligned on their mission, vision...

Imagine living during World War II, a time of profound global economic uncertainty. While governments struggled to manage soaring debts and economic upheaval, life insurance companies stood firm, fulfilling their guarantees and paying dividends. Even amid chaos, they remained a bedrock of stability. This resilience isn’t a fluke—it’s by design. Whole life insurance policies, which power the Infinite Banking Concept (IBC), are built to endure, offering certainty and control even in the most unpredictable circumstances. https://www.youtube.com/live/L2Dl64KNvMw Fast forward to today. With growing concerns about the U.S. dollar, global debt, and po...

https://www.youtube.com/live/34XTxCC807g In seventh grade, Mark Anderson mowed lawns for $3.50 a yard, saving diligently for his first major purchase—his future wife Amy’s engagement ring. Fast forward to today, Mark and Amy Anderson, founders of Anderson Technologies and Anderson Archival, are passing down a much larger legacy: a thriving multi-generational business. Their story, filled with grit, humility, and purpose, offers profound insights for business owners planning the delicate handoff from one generation to the next. The Power of Multi-Generational BusinessThe Founding Story: Building with PurposeGrowing a Family While Growing a BusinessInviting the Next Generation: Crea...

It helps to know where the insurance company puts your premiums to work to understand how an uninterrupted compound interest life insurance policy can reliably build wealth. https://www.youtube.com/live/zoWGLogOJk4 When it comes to financial security and control, many people seek clarity around Infinite Banking and the role life insurance plays. The idea of using whole life insurance to gain financial control, create guaranteed growth, and build generational wealth sparks curiosity about how life insurance companies actually manage the funds. In today’s post, we’re exploring where life insurance companies invest their money. Many people bring misc...

In today’s blog post, we explore the insights Bruce and I shared while answering listener questions about building a self-sustaining financial system for yourself and your family through the power of whole life insurance, structured for infinite banking. This is more than insurance—it’s about giving you control and freedom. https://www.youtube.com/live/637N4E8L-Xg The concept of infinite banking allows you to use whole life insurance as your personal financing system. This isn’t about just saving or avoiding debt; it’s about creating a powerful, self-sustaining reservoir of capital that can grow and work for y...

Imagine this: you’ve heard that mastering Infinite Banking could be the key to financial freedom. It sounds like a perfect solution—investing in yourself, building wealth, all while being “your own banker.” But if you're wondering, "Is infinite banking a scheme? " The answer lies in how it's executed, not in the concept itself. Here’s the truth: not everyone succeeds with infinite banking. In fact, the people who thrive are often the ones who take an entirely different approach to it. They’re thinking long-term, taking responsibility, and treating this like a lifetime practice, not a quick fix. https://www.youtube...

Join us as we explore the critical importance of preserving your family history. During a recent conversation with Mark Anderson and Hadley Grow from Anderson Archival, we delved into the incredible impact of documenting and safeguarding your family’s legacy. Whether it’s through photos, letters, or oral histories, preserving these memories is essential for passing down not only family heritage but also the wisdom and values that shape who we are. https://www.youtube.com/live/3u8Lme_y5QY Imagine reading a book of your family's history, with handwritten letters and photos that span over a century. The book...

In the world of finance, there are plenty of “rules” and opinions. Some people tell you to put every dollar to work, chasing high returns, while others preach the importance of saving. https://www.youtube.com/live/bH7YaIbf_sY But today, we’re here to tell you why, beyond all of that, the most foundational rule is that cash is king. It’s a principle that, when followed correctly, can give you the upper hand in both good times and bad. Bruce and I often dive into financial topics that challenge mainstream advice, and today is no different. On this epi...

https://www.youtube.com/live/y2p0-o_n0qw Have you ever been told not to put all your eggs in one basket? If you’ve been in the financial world for any amount of time, whether through your 401(k) or investing in the stock market, you’ve likely heard this advice. Investing diversification has long been hailed as a tried-and-true strategy for mitigating risk, ensuring that even if one “basket” fails, others will protect you. But what if we told you that this conventional wisdom might not be the full picture? What if true diversification isn't just about spreadin...

What's the first thing that comes to mind when you think of wealth? For most people, it’s tangible—money in the bank, real estate, stocks, or physical assets. But let me introduce you to a critical concept that doesn’t always get enough attention: intellectual property (IP). Today, I’m diving into why it matters and how it can make or break your business. Are you protecting your intellectual property by taking the necessary steps to ensure your ideas are protected and monetized? https://www.youtube.com/live/8qJefZzioqE Author and entrepreneur Kary Oberbrunner has made it his mission to help...

Let me start with a story that highlights the problem with financial planning today. A colleague of mine works diligently as a financial advisor, and he schedules days to meet with employees about their 401(k)s. He’s prepared to offer invaluable advice, set up one-on-one meetings, and answer pressing questions. Yet, out of 50 employees, only four show up. https://www.youtube.com/live/i4NH3UgbDlU Why? The truth is, many people don’t take ownership of their financial future. We’re bombarded with information from YouTube videos, TikTok influencers, or even well-meaning friends, but when it comes time to sit...

https://www.youtube.com/live/qPXJGJyg7z8 Have you ever had a moment where you suddenly realized that what truly matters isn’t all the hustle, the accomplishments, or even the legacy you’re trying so hard to build? That was Josh, standing in his driveway on a vacation in Florida, juggling his entrepreneurial dreams while feeling the weight of parenting. He was caught in that mental struggle we all face—balancing the demands of work and family, trying to get everything done while making sure He's present for the moments that really matter. Then a friend said something that stoppe...

Many people aspire to build wealth that outlasts their lifetime, but the path to creating true generational wealth is often misunderstood. It's not just about leaving behind a pile of money for your children to inherit. It's about setting up a system that enables your family to continue growing that wealth, generation after generation, while passing down the knowledge and tools to manage it wisely. And I'm here to tell you, this is entirely possible for you, starting right now. I'm Rachel Marshall, and today, we're talking about one of the most powerful concepts in financial success: generational wealth. What...

Securing generational wealth has never been more critical in today's rapidly evolving financial landscape. It’s not just about safeguarding our financial future; it's about leaving behind a legacy that can provide security and opportunity for generations to come. In this episode, we dive into the Family Banking Formula™ concept on The Money Advantage podcast. The insights are empowering and transformative, and I’m excited to share them with you. https://www.youtube.com/live/FZTDxocCGwY We will guide you through the key strategies discussed in the podcast, from the concept of the family banking formula to the strategic use of who...

Is the age of short-term rentals over? If you ask Marilynn Taylor, who coaches investors on successful short-term rental investments, the answer is a resounding no. All it takes is a true understanding of the market and the customer who is seeking a short-term rental. https://www.youtube.com/watch?v=oM80zjphe60 In this insightful conversation with Marilynn, we learn how her investing paths all led back to short-term rentals over and over, thanks to her unique ability for interior design and hospitality. She was in the game long before the rise of Airbnb, and she has stayed successful...

What happens when you balance rigorous research with actionable steps in financial education? Drawing inspiration from Nelson Nash’s teachings and Becca Wilhite's book "Beaver Bankers," we explore how building your own financial dam can help you navigate the overwhelming flood of social media content. We’ll highlight the importance of wisdom over information and how to create a solid understanding of the Infinite Banking Concept (IBC). https://www.youtube.com/live/TXRrkhh-yXY Discover Becca Wilhite's introduction to whole life insurance in 2020, which challenged her previous beliefs shaped by Dave Ramsey and led her to embrace the principles of the Nels...

What sets apart the people who are wealthy and successful from those who struggle with money their whole lives?  What are the Key Habits of Rich People? It’s not luck.   Some people were familiar with wealthy habits, and some learned them. Today, we’re talking about the fundamental habits and disciplines of an ordered life. https://www.youtube.com/live/B8sUIodCLus What if the key to your financial and relational success lay not in luck but in your daily habits? Join us as we challenge the notion that success is merely a result of favorable circumstances. We uncover the tran...

Infinite Banking has the potential to transform your family's financial life. However, as this powerful financial concept has risen in popularity, so have the messages that deviate from the original design and intent. Understanding infinite banking as Nelson Nash intended becomes all the more important, as it allows you to recognize the worst infinite banking mistakes. https://www.youtube.com/live/T_2v5vubeLY Many people have problems with infinite banking concepts because they follow misleading advice or misunderstand the foundational principles. This can undermine their financial strategy before it even begins. In order for you to reap the greatest...

Do you want to give your kids the best possible chance at life, but you’re afraid of spoiling them, or worse? Are you concerned that leaving an inheritance will only end in disaster? Learn why "leaving an inheritance to my great-grandchildren" is a good thing and how to do it. Many parents are undecided about whether they want to leave an inheritance to their children. They fear raising ungrateful “trust fund babies” or leaving their kids with money they cannot possibly be good stewards of. Some parents didn’t receive an inheritance at all, so they don’t think their own...

Understanding the tax advantages of whole life insurance can make a huge difference in your financial strategy when it comes to building wealth efficiently. Many people wonder, "Is whole life insurance tax-free?" While the answer depends on how you structure and use your policy, the tax benefits are substantial and without a doubt worth exploring. Today, we’ll unlock the secrets of mastering the tax benefits of whole life insurance with our latest Money Advantage podcast episode. We promise you’ll gain an in-depth understanding of tax laws related to life insurance strategies, like the pivotal 1988 government decision to limit cash...

Do you want to grow and scale a family business, but family business dynamics are getting in the way?  https://www.youtube.com/live/vZkpINzoFts Unlock the secrets to harmonizing family business dynamics and business operations with Savannah Suttle from Schema Consulting to reveal the powerful impact of psychotherapy and marriage and family therapy techniques on family-run businesses. You'll learn how to navigate the complex interplay between evolving family roles and business practices, ensuring a cohesive approach to tackling both personal and professional challenges, especially during generational transitions. Discover the keys to balancing business needs with employee well-being as we t...

Do you have a life insurance policy and want to access your cash reserves? Today, we're discussing the science of whole life insurance loans. We'll show you why a whole life insurance loan is the safest investment imaginable for the life insurance company and why a whole life insurance policy loan is not a debt to the policy owner.   https://www.youtube.com/live/jpoMCZrpCXI This is an in-depth exploration of Infinite Banking and whole life insurance policy loans. Understand how leveraging your whole life insurance policy can offer superior benefits over traditional bank loans, while allowing your savings to gr...

Today, we're talking with Anna Kelley, impact real estate investor, multifamily operator, and real estate mentor and coach, about the state of real estate investing. https://www.youtube.com/live/7AneSvWF6tQ With today's federal debt and high inflation environment, Anna cautions that it's time to be in capital preservation mode, not focused on cash flow and appreciation.   So if you want to see how to invest during times of uncertainty, and understand the signs of the times to determine when to use value add vs. buy and hold strategies in different economic cycles, tune in now! With a wealth of...

Inflation causes everything to feel more expensive, so what do you do to protect your money from inflation? Today, we’ll explore the link between inflation and fractional reserve banking and how Infinite Banking is the sound money solution. https://www.youtube.com/live/ay4aDG2phBg A thought-provoking journey through inflation, fractional reserve banking, and the revolutionary concept of infinite banking. This episode promises to demystify how the traditional banking system and increased currency supply fuel inflation, challenging widespread misconceptions.  You’ll gain a deeper understanding of inflation’s root causes by contrasting liberal views with Austrian economic theories, and lea...

Are you trying to decide which type of life insurance to buy? You want to protect your family in case something happens, so how do you do it best? https://www.youtube.com/live/QDyfZjPaMgc Whole life insurance is often rejected as expensive and a poor “investment,” while mainstream opinion leans in favor of the “buy term and invest the difference” strategy, which involves opting for cheap insurance coverage and investing the dollars you save. We’ll guide you through the compelling story behind the “Buy Term and Invest the Difference” strategy, a concept born from Art Williams’ personal experiences in the late 1960...

Do you want to make a difference that lasts for generations? If you have children or grandchildren that you want to benefit, bless, and uplift, you can make plans now to accomplish that priority. Before you start planning, though, there are two essentials you'll need. These two components will help you get started and follow through so that you complete your plans.   https://www.youtube.com/live/KxXNLrJJwz0 Rachel Marshall's near-death experience during childbirth was more than just a life-changing event; it was a wake-up call that transformed her perspective on the fragility of life and the urgency of planning fo...

Today, we're answering a listener question on maximizing financial windfalls: Can you do a future episode on what to do with a windfall? Specifically, the use of a premium deposit fund over many years and dumping it into a 7-pay or 10-pay policy. I would love to hear how this could be an option for inheritance or selling a business or property. https://www.youtube.com/live/cRRw5Hi_B90 What should you do when a financial windfall lands in your lap? Whether it's from selling a business, a property, or receiving an inheritance, knowing how to manage and maximize...

When searching for an Infinite Banking policy, a common question is, which company will give me the best dividend rate? Today we dive into answering why dividend rates don't matter. The perception is that the highest dividend rate will turn out to be the best policy performance over time, ending up with the highest growth in your policy, and giving you the greatest financial benefits. https://www.youtube.com/live/kKpzquetov4 But this is the wrong approach to building capital and becoming your own banker by using Infinite Banking to build growing, accessible capital you can use. Today we bust...

Family businesses have a shrinking lifespan. Families in business together face conflicts and challenges that have made it increasingly difficult to build a business that lasts generations. Yet Rob Ferguson, founder of Ferguson Alliance, says that family businesses can live to infinity with the right systems and tools. Today, we're discussing how the key components of communication, shared vision, and financials drive family business health.  https://www.youtube.com/live/HZ1pR-ixHVY So, whether your family business goals are solving family conflict and disruption, 10X growth, or acquisitions, tune in today to learn how to increase the strength and longevity o...

Join the wealth revolution and see how understanding banks and banking allows you to create financial freedom by becoming your own banker. We're wrapping up our series on Nelson Nash's pivotal work on Infinite Banking, his book Becoming Your Own Banker. Unlock the secrets to becoming the master of your own financial destiny with our eye-opening discussion on 'Becoming Your Own Banker.'  https://www.youtube.com/live/K2xm9EKp67Q Say goodbye to the days of simply being a cog in the banking machine and hello to wielding Infinite Banking to your advantage. We wrap up our enlightening s...

Are you an ultra-high achiever, but feeling the cost of that success? https://www.youtube.com/live/AZ3FxdpPULY Christine Jewell, author, keynote speaker, faith-based executive coach, and host of the Breaking Chains podcast, joins us today to provide a fresh solution. In her new book, Drop the Armor, Christine teaches you a transformational approach that allows you to stop the hustle and cultivate a life of total alignment and lead from abundance and flow. We've all felt the weight of the world on our shoulders, chasing success at the expense of our peace. That's where Christine Jewell steps in...

If you want to build wealth, reach your financial goals for retirement income, and be able to take care of everything from college for your kids to paying for cars, your home, and a lifestyle you enjoy, the most common first question is, “How to invest?” https://www.youtube.com/watch?v=hExdqtiuhto In his signature book, Becoming Your Own Banker, Nelson Nash reveals that changing your financial environment is the lynchpin to financial freedom.  For today’s discussion, we’re returning to the text to talk about financial philosophy - the typical philosophy vs. the successful philosophy, and how to finall...

Is compound interest magic or discipline? A stroke of luck or the product of sound fundamentals? Fantasy or reality? https://www.youtube.com/watch?v=l3Wyh618yjI If you want to reap the reward of compound interest, you need to understand the game, the roles, and get on the right side of the board. Today, we'll answer: Why you are always paying interest? What is compound interest? How do you earn compound interest? When it comes to interest, what's in your best interest? Unlock the secrets of your finances and take control like never before as we dissect the...

Why is enough never enough? How do I know when you've made enough money, or when making money becomes too much of a concern, and you should be satisfied with what you've got? https://www.youtube.com/watch?v=B3zBDjmeNTA Joining us to discuss this abundance paradox is a long-time friend of The Money Advantage, Rabbi Daniel Lapin. Author of Thou Shall Prosper, Business Secrets from the Bible, and The Holistic You, among other works, Rabbi Lapin is an international speaker and TV host who shares the relevancy of ancient Jewish wisdom for helping us navigate modern times and...

Why does Infinite Banking work? https://www.youtube.com/watch?v=iKdgq2KDw_s We'll look at the flow of money through the economy, where it is pooling, who owns it, who controls it, and who gets access. This is the Infinite Banking Process explained; and this clarity will tell you everything you need to know about how money works. Unlock the secrets to financial sovereignty as we journey through the empowering strategy of infinite banking, inspired by Nelson Nash's celebrated philosophy. We unravel the often misunderstood world of controlling your own financial destiny. Imagine breaking free from traditional banking...

Ever felt like financial jargon was designed to confuse rather than clarify? Join us as we navigate the labyrinth of financial terminology, particularly within the infinite banking sphere. It's not just about learning by rote; it's about cementing a rock-solid financial strategy based on clear, precise language. By dissecting common misconceptions, we aim to transform your understanding from hazy to laser-focused, providing you with the tools to discern financial facts from fiction and proving that words matter. https://www.youtube.com/watch?v=ziAj2-Se8fI Journey with us as we illuminate the enigmatic world of life insurance company ratings...

Have you ever felt like you're on a financial hamster wheel, constantly spinning but never gaining traction? Join us as we unpack the epilogue and glossary of Nelson Nash's "Becoming Your Own Banker." It's a journey through the intricate philosophy of IBC, as we cover Infinite Banking definitions that shows how effective money management can reduce your reliance on financial institutions—empowering you to take charge of your financial destiny. https://www.youtube.com/watch?v=_87p12Kasus As we comb through the fine print of Nash's teachings, we illuminate the idea that banking extends well beyond the brick-and-mortar institutions we...

Embark on a transformative financial odyssey with us as we reflect on our profound experiences at the Nelson Nash Think Tank for 2024. Unlock the doors to personal economic empowerment with the Infinite Banking Concept (IBC), a brainchild of the late Nelson Nash that revolutionizes the use of dividend-paying whole life insurance. We shed light on the historical roots and celebrate Nelson Nash's legacy, dissecting how 'banking' transcends traditional institutions to become a powerful financial tool. As we honor Nash's vision, we invite you to join us in forging a path toward reclaiming financial control and crafting a resilient legacy for...

Is what you think about money actually true? Is it helping or hurting you? Moving you forward and expanding your influence, or limiting you and your potential? https://www.youtube.com/watch?v=YerQ46AgjZE If you joined us last week, you know that in true Bruce and Rachel fashion, we only covered half of our intended conversation, so we're back to reveal more money myths in Part 2. Here, you'll get a detox from harmful thinking about money, so you can gain back financial health and control. Tune in as we continue our series through Nelson Nash's book, Becoming Your...

If you're reading this, chances are you've already taken the first step towards securing your financial future. But what about the financial futures of your children, grandchildren, or even your great-grandchildren? The journey towards financial stability isn't a one-generation game; it's about creating a lasting legacy that will provide for your loved ones long after you're gone. Today, we discuss the power of trusts for generational wealth. https://www.youtube.com/watch?v=rb44Ad7Eg1k I recently had the pleasure of sitting down with Joel Nagel, an international business attorney who has spent over three decades specializing in...

What if what you think about money turned out not to be true? Even worse, what if you're believing lies that are costing you money? https://www.youtube.com/watch?v=AuThVweoNlU Embark on a journey as we unravel the twisted web of money myths holding you back from true wealth. Inspired by Nelson Nash and flavored with insights from David Stearns, our discussion breaks down seven misconceptions that have snaked their way into your financial beliefs. From the debated need for dual incomes to the complex dance around tax deferral, we're here to challenge the status quo and guide...

Can you confidently say your family's financial future is protected? Staring down the barrel of a life-altering moment, I was forced to confront the fragility of existence and the critical importance of having one's affairs in order. That harrowing experience became a catalyst for today's soul-searching episode of the Money Advantage podcast, where we navigate the often-neglected waters of estate planning. This isn't your typical run-of-the-mill chat; it's a deep dive into preparing for the unforeseeable, ensuring that your family and cherished assets are shielded when you're no longer here. Estate planning transcends mere financial arrangements—it's about crafting a le...

Do you want to use Infinite Banking, but you're uninsurable? Today we are discussing uninsurability hacks! Don't worry, uninsurability ISN'T a game-stopper for using Infinite Banking to build your own banking system.   https://www.youtube.com/watch?v=iklRiFBTZRo That means you can still reap the exponential reward of dividends and interest that grow with uninterrupted compounding, store liquid cash reserves that can serve as guaranteed collateral throughout your lifetime, even while it continues growing, and provide a death benefit that is the most efficient estate transfer tool ... ... even if you're not personally eligible for a life insurance policy due to...

https://www.youtube.com/watch?v=2zMyR7l2elg Insurance may often seem like an enigma, a complex puzzle that's challenging to decipher. You're not alone in feeling this way. However, understanding insurance isn't just a necessity; it's the foundation for securing your financial future. Learn how to protect your lifestyle with insurance. In our most recent podcast episode, we were delighted to have Meaghan Dowd as our guest. Meaghan is an expert in property and casualty insurance, and her knowledge about asset protection is truly transformative. She unraveled the intricacies of insurance policies and offered strategies to ensure that...

Should you go to college? Should you send your kids to college? Will they earn more with a college degree? Will the degree provide a better financial future? What is the rate of return on a college degree? https://www.youtube.com/watch?v=sPZM49y8his Unlock the secrets to a financially savvy future as we dissect the age-old belief that college is the golden ticket to success. Prepare to have your perspective shifted with eye-opening discussions on the financial value of higher education, examining the return on investment through the lens of Nelson Nash's "Becoming Your Own Banker."...

https://www.youtube.com/watch?v=o6GUHRsyCEE It is time to discover wealth across borders. Have you ever wondered what it's like to invest internationally, live as an expat, or find a balance between work and play while enjoying life abroad? In a fascinating episode of our podcast, we sat down with Michael Cobb, a renowned figure in residential resort development and global finance, to dive into these very topics. His unique insights and personal experiences offer listeners a roadmap to a richer life experience that transcends geographic and financial boundaries. Discover Wealth Across Borders - International DiversificationA Legacy...

Do you want perpetual wealth that continues growing in future generations? https://www.youtube.com/watch?v=aqCY1qB8Lys Today, we're continuing this power-packed series through Nelson Nash's famed book, Becoming Your Own Banker, as we discuss the benefits of buying life insurance for your grandchildren. So if you want to see how thinking generationally is a long-term target on wealth that gives you the advantage so you can build more, how to transfer a wealth mindset to your kids and grandkids, and how to ensure wealth grows continuously ... tune in now! Forestry Management and Infinite BankingBuilding a Long-Term...

Are you looking for a higher rate of return? If so, your quest may point you to an important secret as you make financial decisions. Most people want to get the highest rate of return on their investment dollars .... which is why whole life insurance can be such a turn-off.  It seems like a wimpy competitor in the rate of return game. https://www.youtube.com/live/Hu1qEPn9Wc8 But in his groundbreaking book, Becoming Your Own Banker, Nelson Nash addresses this question head-on, which is why we will too. In today's discussion, Bruce and I will take an h...

When war across the world could mean war close to home or a whole world war … when conflicts thousands of years old can’t be solved overnight … when truth seems defined by who’s in power … when totalitarianism seems stronger than freedom and free markets … when open borders looked like compassion but instead weaken us from the inside … when economic prosperity and security look like myths … how do you thrive anyway? https://www.youtube.com/watch?v=KD__jKjby4o Back by popular demand and having just returned from Jerusalem during the October 7th terrorist attack, Rabbi Daniel Lapin joins us to confront t...

Financing costs are much more than just interest rates. First, there is the time required to obtain the financing, and then, often numerous steps to qualify and negotiate. This financing is very expensive when you account for the number of executives whose time is required for the endeavor. https://www.youtube.com/watch?v=-MmWlkTQsWE Infinite Banking overcomes this cost of acquisition, allowing you to obtain financing quickly and make timely decisions. In this episode, you'll recognize that time is more expensive than money as we dissect the true cost of acquisition in both personal and corporate finances. We'll help...

Want to see the real-time historical performance of the Infinite Banking Concept?  Usually, when you hear about policy performance, it's from looking at illustrations. But illustrations aren't "performance," they are projections of future growth, based on current dividends and interest. That's why we love getting the opportunity to share the actual historical performance of Infinite Banking policies, and our philosophy and vision for building our family banking system with multiple policies.  https://www.youtube.com/watch?v=C39wi4O3838 Today, we're discussing the actual capitalization, growth, dividends, cash values, and death benefit of our Family Bank. Our conversation shifts to t...

https://www.youtube.com/watch?v=LdKhSP9HubE There's a saying that "family isn't just important, it's everything." This rings true for my family, the Marshalls, who are committed to creating an enduring legacy that will reach beyond our generation. On a recent episode of our podcast, we gave listeners an intimate look into our yearly tradition - the Marshall Family Summit. Joined by our special guest and daughter, Avalynn, we shared how reflection, goal-setting, and intentionality play crucial roles in shaping our multigenerational legacy.  Table of ContentsThe Art of Reflection and Planning for the Future - A Family SummitOur C...