Green Tagged: Theme Park in 30

Netflix announced plans to acquire Warner Bros. Discovery in a $72 billion deal—only to face an immediate hostile counterbid from Paramount. Either path would take months, if not years, to resolve and must clear regulatory and shareholder hurdles. But even at this early stage, the implications for themed entertainment are significant.

Warner Bros. currently licenses its characters across a wide theme park footprint, including Warner Bros. World Abu Dhabi, Movie World, and major IP deployments at Six Flags. Universal relies heavily on Warner Bros., most notably through Harry Potter. Control of Warner Bros. doesn’t just mean streaming libr...

A new report reveals how Gen Z and Millennials plan to travel in 2026: 78% say they’ve recreated a childhood vacation or plan to, and 69% avoid overcrowded destinations; 67% cited escape from burnout as a motivator, and interest in wellness and sober travel experiences is rising.

That context frames the debut of Netflix House, now open in King of Prussia, with another location opening this week in Dallas. The venue’s design aligns almost point-for-point with the survey data: flexible IP that can shift quickly with trends (including nostalgia plays like Stranger Things), free entry that lowe...

Six Flags has appointed John Reilly as its new CEO—a leader who spent 21 years at SeaWorld and later held top roles at Palace Entertainment, the parent company of regional parks like Kennywood and Lake Compounce. Philip and Scott discuss why that résumé matters: Reilly comes from chains where executives wear multiple hats, work with tight budgets, and operate parks that feel far closer to the “scrappy” reality of Six Flags than the polished, expert-driven models of Disney or Universal. The hosts argue that this is exactly the kind of background a merged Six Flags–Cedar Fair company needs. With the c...

IAAPA Expo 2025 set a new record with 38,520 verified attendees, more than 28,000 qualified buyers, and an expanded floor featuring over 1,100 exhibitorsgt-nov-23. Philip and Scott break down the trends that truly mattered this year: the push toward indoor attractions (from SeaWorld Orlando’s new Vekoma indoor inverted coaster to Merlin’s $90 million Galacticoaster installations), the explosion of 'interactive' dark rides like Sally’s Phantom Theater and its new Mini™ dark ride heading to Qatar, and the rise of 'competitive socializing' through Triotech’s new Montreal trio. They also discuss the operational side: Roller’s new industry benchmark report showing mobile dominating bookings and F&B, mem...

Six Flags will attempt to leverage Travis Kelce’s 9% investment into a full branding partnership, leaning into ‘the new world.’ Meanwhile, Disney’s stock dipped 7% after its latest earnings show cable is collapsing faster than expected. Streaming and the parks remain its lifeboat, with both those sectors performing well, underscoring that the company’s future lies in IP that monetizes across screens and physical spaces. Finally, Herschend struck a deal to acquire Silverwood Theme Park. Philip and Scott unpack what these moves say about where the industry is heading—fewer ads, smaller screens, bigger personalities, and more mission-driven ownership. Listen to weekly BO...

Three companies, one economic reality—and three very different responses. Six Flags is doubling down on its “smaller and more nimble” plan, prioritizing core parks and openly confirming that more closures or sales are coming. United Parks & Resorts (SeaWorld/Busch Gardens) is battling brand confusion after a 25% profit drop, citing weather and marketing challenges while its Halloween events hit record highs. Meanwhile, Disneyland Resort announced 100 layoffs as part of an “organizational recalibration,” even as its parks remain packed and profitable. Philip and Scott unpack how each company’s move reflects a different playbook for survival: consolidation, rebranding, and recalibration. The big question...

From Hollywood to Florida and New York to Oregon, this year’s Halloween season proved that the industry is evolving—just not abandoning its roots. Sliders continue to grow as choreographed street theater, chainsaws remain the undeniable American haunt anthem, and creative teams nationwide are finding new ways to give guests something active to do between scares. From selfie moments and staged photo ops to queue-line performers and mini-interactions, the focus is shifting from watching horror to participating in it. Philip and Scott break down what these trends say about guest expectations, why smaller haunts are thriving by leaning into inti...

Kansas City Chiefs star—and Taylor Swift’s fiancé—Travis Kelce now owns a 9% stake in Six Flags alongside hedge fund Jana Partners, instantly making the struggling park chain a national headline. Former Cedar Fair CEO Matt Ouimet, however, wasn’t impressed—publicly calling out the board for “cycling through CEOs, destroying value, and failing to show ownership” while urging the next chief executive to rebuild with leaders who actually understand entertainment. Philip and Scott unpack what Kelce’s investment really means: Is it a lifeline, a PR distraction, or a sign activist investors are circling?

The hosts also dive into th...

Six Flags is losing more of its board—Executive Chairman Selim Bassoul and Lead Independent Director Daniel Hanrahan will leave the board at year’s end, following CEO Richard Zimmerman’s exit announcement. Bassoul, who also lined up a new role outside the industry, will remain as a consultant through the launch of Six Flags Qiddiya City in Saudi Arabia. The company stumbled when its first press release listed Qiddiya City opening in 2026, only to issue an immediate correction claiming 2025—adding to investor confusion. Philip and Scott unpack what the back-to-back departures mean for a company still struggling to execute its “Gre...

Disney has hiked prices again—day tickets, annual passes, parking, and even Lightning Lane. At Disneyland, parking now costs $40 a day and the top-tier Inspire Key annual pass jumps to $1,899, still with blockout dates and reservation limits. In Florida, annual passes are up as well, though one-day tickets remain steadier. Philip and Scott debate whether these moves are a strategy to manage crowd levels or a sign of the parks leaning further into exclusivity—especially as Disney faces stock pressure and boycotts. Are higher prices a reset for quality and capacity, or the next step in making Disney a luxury bran...

Universal has reopened Stardust Racers at Epic Universe, following a fatal incident earlier this year, and introduced new signage and stricter accessibility requirements. The latest safety guide now warns guests with weakened bones, limited mobility, or difficulty maintaining an upright position not to ride—and the “must walk independently” clause now extends across multiple attractions. Philip and Scott unpack what this means for operators who must balance guest safety, accessibility, and legal liability. Should Universal have waited longer to reopen, or do the updated rules demonstrate responsible transparency? Plus, Universal’s Vegas venue gets festive with Krampus and Kin, a dark-hol...

This week, we respond to your comments from last week's show regarding Six Flags. Scott recaps his visit to IAAPA Expo Europe; Lego invests £200 million in the acquisition of Lego Discovery Centers from Merlin; and a New immersive art venue, Atlas9, opens in Kansas City. 
Listen to weekly BONUS episodes on our Patreon.

Six Flags reported 298,000 more visits this summer, a 3% attendance bump compared to 2024. But guests spent 7% less on admission, pulling overall revenue down 2% even as food and merch ticked up. Management insists that trading short-term ticket prices for long-term passholder growth will pay off, pointing to early 2026 pass sales pacing ahead with prices up 3%.
Philip and Scott unpack why this strategy only works if guests return—and how seasonal event cuts complicate the picture. Knott’s Scary Farm dropped all Wednesday nights, while Magic Mountain cut Thursday Fright Fests, following news of other properties abruptly canceling both Halloween and Christmas, desp...

Only 19% of U.S. adults say they want “scary vibes” this Halloween—while 30% plan to wear multiple costumes and 70% say organized events are steady or increasing. Philip and Scott unpack the annual HalloweenCostumes.com survey and why it matters: the demand for cute, funny, and cosplay-style experiences is growing faster than gore, audiences are starting to plan earlier, and AI is already a factor in how people search for inspiration. They also discuss how rising competition and budget-conscious consumers may shape event calendars, citing Six Flags Magic Mountain and Knott’s Scary Farm cutting weeknights while Hersheypark’s Dark Nights leans on b...

Universal’s roaming Art the Clown character has become a lightning rod at Halloween Horror Nights Orlando, with videos showing guests harassing, chasing, and even blocking his path. Meanwhile, Hollywood’s version of the same character ran smoothly—suggesting this is less about the IP and more about training, staffing, and audience management.
Philip and Scott break down why safety lapses around street performers are a business problem as much as a guest problem, and how differences in talent pools, training, and crowd “rules” create very different outcomes on each coast. Plus: what Hersheypark’s recent monorail incident and other headli...

Halloween Horror Nights Orlando is quietly reshaping its playbook. This year, Universal pushed queues outside the park, massively expanded the backstage infrastructure and food offerings, and layered in new entertainment to complement returning classics. From two full shows to new roaming characters, scare zone “boo boxes”, and stage moments like The Cat Lady on Crooked Lane, there's entertainment blanketing most of the park. The result: more space for guests, more reasons to linger, and an event that increasingly sells itself as a multi-night festival, not a haunted house event. This week, we discuss what these moves signal: is HHN expanding capa...

Las Vegas has logged six straight months of year-over-year visitor declines, with June alone down 400,000 guests amid economic jitters, inflation, and weaker Canadian travel. Yet in Orlando, Epic Universe’s Monsters Unchained just passed a million visits, SeaWorld hit record attendance, and Disney reported another record quarter. Plus, fan conventions nationwide are posting record attendance. As consumers become more savvy, one answer could be that generic “something for everyone” models struggle to cut through, while focused, IP-driven events keep thriving. Is Vegas a canary in the coal mine for U.S. leisure spending—or just a regional wobble?  Listen to weekly...

Legacy Cedar Fair parks are moving to the Six Flags model this Halloween, requiring a new $10–$20 Haunted Attractions Pass for mazes—and an extra $15 for The Conjuring house. Even Gold Pass holders must pay, sparking backlash from fans who see it as a bait-and-switch. Philip and Scott debate whether this is a necessary step toward higher-quality haunts or a misstep that erodes trust. It appears that Six Flags is moving to the 'separately ticketed' model of Knott's Scary Farm instead of the 'mix-in' model of legacy Cedar Fair parks. But as Six Flags attempts to unify its Halloween portfolio - Will...

Six Flags posted a nearly $100 million loss in Q2—down from a $55 million profit a year ago—on 1.4 million fewer visitors, a smaller base of season passholders, and what it calls “adverse weather.” The company is looking to sell nonessential assets, while also running an aggressive August pass sale to bring in quick cash and rebuild its passholder base. Philip and Scott unpack why front-loading revenue can backfire if you can’t keep guests returning to spend in-park, and how Six Flags’ own investor day framed season passes as its growth engine. They also discuss CEO Richard Zimmerman’s decision to step down b...

Six Flags just canceled its Christmas and Halloween events at multiple parks—including Holiday in the Park at Great Adventure and Over Georgia, and Fright Fest at Six Flags America, which will now close permanently on Nov. 2. Michigan’s Adventure also dropped its Tricks and Treats event and will end its season on Sept. 1. The company says it’s “focusing on the core season,” but Philip and Scott aren’t buying it.
This week, the hosts break down what these cancellations mean for perceived value, season pass retention, and long-term brand equity—especially as Six Flags launches a new “Most Valuable Pa...

What makes an IP popular today? It’s not just the box office or streaming stats—it’s the fans who show up, dress up, and wait five hours for a free experience. At San Diego Comic-Con, Percy Jackson, Alien, and K-pop Demon Hunters proved that passion, not just numbers, powers IP. Philip and Scott break down why pop-ups are becoming the new focus groups, how activations create the data stories that boards and licensors want, and what theme park professionals can learn from the way studios test, validate, and launch IP in the wild. If you're pitching an IP partne...

As record heat continues to disrupt attendance, attractions in Asia are innovating to keep guests cool. Tokyo Disneyland is extending evening hours and spraying down guests in its summer parade, while Universal Studios Japan is giving out salt candy and shifting its operating schedule later. Water parks in Korea are going further—launching crossovers with popular brands like One Piece, Air Conditioned Ferris Wheels, K-pop concerts, bubble zones, and discounted villas to become full-blown vacation destinations. This week, we discuss what makes these weather-ready strategies work—and why U.S. parks still struggle to shift hours, provide basic guest comfort, or i...

Asia was expected to become the new theme park capital of the world—then the pandemic hit.  IAAPA Asia drew 7,000+ attendees to Shanghai, but is that enough to signal Asia’s tourism comeback? Philip reports from the show floor, including takeaways from Disney executive Jill Estorino’s keynote, where she credited young adult women with shaping the guest culture at Shanghai Disneyland—impacting everything from merchandise and mobile content creation to how F&B is presented across the park. Meanwhile, Legoland Shanghai, including its eight themed lands, 85 million bricks, and resort-wide creative choices, has set a new quality bar for IP-driven...

Hallmark is back with its Kansas City “Christmas Experience,” aiming to top last year’s 100,000-guest debut by doubling down on comfort-food tradition—workshops, red-carpet movie premieres, and even themed Marriott suites. Philip and Scott unpack how leaning into safe, repeatable rituals can turn a pop-up into a pilgrimage. Next, Meow Wolf launches Phenomenomaly, a summer-long loop of live dance, puppetry, and guest interaction inside its Las Vegas and Denver exhibitions—proof that adding performers keeps ticket-buyers coming back for a second trip, rather than treating the art as a one-and-done selfie stop. Finally, Chicago’s big museums roll out a multisenso...

Universal is doubling down on pop-culture firepower with the enormously popular gaming IPs of Fallout and Five Nights at Freddy’s confirmed for this year's Halloween Horror Nights. They're also charging superfans $350 for “Premium Scream Night,” a ticketed dress rehearsal.  With massive IPs and superfans willing to pay premium prices just to attend a dress rehearsal, how can smaller attractions compete? Thirteenth Floor and Winchester Mystery House might have an answer with "Festival Fright Nights." The event will transform the labyrinthine Winchester Mystery House into a Halloween event with three haunted houses and entertainment. The key is the immersive storyline, which s...

The Louvre’s staff closed the world’s most-visited museum with a snap strike, blaming “untenable” crowding and a 20 % cut in state funding even as attendance soars. Philip and Scott pull three operating fixes every attraction can steal now—hard capacity caps, timed-entry tech, and reinvesting in on-site teams before adding the next wing—because a six-year master plan won’t save a gallery that melts down tomorrow. Across the Atlantic, Netflix unveiled its first Netflix House venues—permanent ticketed centers built around Wednesday, One Piece, Stranger Things, and Squid Game. The hosts explain why Netflix needs brick-and-mortar revenue as YouTube does to...

Disney and Universal just opened Hollywood’s first heavyweight copyright war against Midjourney, arguing the AI was trained on “countless stolen works.” Philip and Scott debate the case and what it means if your park’s creative team. Then Disney drops a fresh study valuing its U.S. parks at nearly $67 billion and 400,000 jobs, a powerful flex to hedge against future political turmoil. Listen to weekly BONUS episodes on our Patreon. 

Six Flags and Cedar Fair’s $8 billion mash-up, Herschend’s shopping spree, and Falcon’s Beyond devouring Oceaneering are just the opening salvo in a consolidation wave now squeezing most regional parks into four corporate camps. But deal-making is only the first of five seismic shifts Philip and Scott unpack this week. They probe why per-guest spending keeps climbing even as attendance flattens, how velvet-rope up-charges like Disneyland’s $400 Premier Pass and Six Flags’ $162-a-month Flash Pass are normalizing class tiers, and why every operator—from Universal’s Fan Fest Nights to SeaWorld’s Coasters After Dark—now treats shoulder-season festivals as its l...

Herschend finalized its acquisition of Palace Entertainment’s 24 U.S. attractions with a $1.1 billion leveraged loan—and vows 2025 will be a “listening year” before sprinkling Dollywood-style cinnamon bread and “Heartspitality” across Kennywood, Lake Compounce, and 47 other properties. Meanwhile, Six Flags fired every park president overnight, favoring a regional management model instead of a local one. We unpack whether family culture can outshine heavy debt, how a headless org might finally smash Six Flags’ notorious silos, and why both moves reshape the post-merger map where just four companies now control most regional parks. Listen to weekly BONUS episodes on our Patreon.

Duration: 00:30:36

"The Great Reset," Six Flags' new strategic plan, aims to reach 58 million in annual attendance and $3.8 billion in revenue by 2028. The 88-slide presentation boils down to one thing: a better product makes more money. The plan gives concrete examples of what industry professionals have known for decades—improving the guest experience means guests will want to come back and spend more, convert to annual passes, bring their friends, and grow market penetration. And Six Flags has laid out an excellent plan, complete with benchmarks, examples, and research. But - can the newly merged mega-chain deliver? It sounds simple, but executing do...

Disney’s stock jumped 7 % after a blockbuster Q2— streaming gained a million subs, Thunderbolts opened #1 worldwide, domestic park profit climbed 13 %, and Bob Iger unveiled the first “authentically Disney, distinctly Emirati” Disney park on Abu Dhabi’s Yas Island. Philip and Scott unpack why Disney is leaning into the parks (finally), Disney's new quality-over-quantity pledge, and debate whether the glowing numbers are a trailing indicator before tariffs, weather, and China headwinds bite; and examine how licensing to Miral lets Disney tap 500 million potential guests without spending a dime of cap-ex. Plus, Scott shares on-the-ground LGBTQ insights from living in the UAE—and what oth...

Six Flags/Cedar Fair’s first post-merger casualty is Six Flags America, erasing 70 full-time and 700 seasonal jobs and $3.5 million in local tax revenue—freeing capital for “marquee” investments elsewhere. At the same time, Marriott’s Gaylord resorts are turning their glass atriums into mini-comic-cons with a DC-branded summer slate, headlined by a 17,500-sq-ft lantern trail of 24-ft heroes, to lure families who might skip a theme-park trip. Philip and Scott ask whether strategic portfolio pruning and shoulder-season IP pivots are the new survival play as rising rates have already killed Sacramento’s planned $300 million Elk Grove zoo. Listen for the implications...

Universal Studios Hollywood is stress-testing a brand-new revenue season with Fan Fest Nights—12 evenings of Comic-Con-meets-HHN running April 25-May 18th from 7 p.m.–2 a.m. Tickets range from $74-$84, and the event is anchored by a 45-minute Back to the Future immersive experience on the actual Courthouse Square backlot. By leaning into nostalgia, the Universal team has created a masterfully written, one-of-a-kind immersive theatre experience for BTTF. The reception has been overwhelmingly positive, proving that Fan Fest’s format has legs; the question for 2026 is whether Universal will rebalance resources toward the bigger, younger fandoms that clearly showed up this year...

Cord-cutting continues to threaten Comcast, but it sees hope in its theme parks.  As 200,000 broadband subscribers abandon Comcast in a single quarter, the company is aggressively pivoting toward theme parks despite them representing just 6.3% of current revenue. With $5 billion in free cash flow, Universal is simultaneously launching Epic Universe while developing Horror Unleashed in Vegas and planning new attractions in Texas and the UK—a diversification strategy that Disney, constrained by debt and market scrutiny, cannot match. Can the theme parks and media divisions grow fast enough, or is management selling an optimistically stable storyline? We explore how Universal aims to...

In this first audio edition of Green Tagged Insights, Philip reads the inaugural newsletter analyzing what he calls "The Uncertainty Epidemic" affecting the attractions industry. With economic uncertainty now higher than during COVID and consumer confidence plummeting, hear how industry leaders are responding through strategic diversification. The episode explores Universal's multi-faceted approach with their UK expansion, United Airlines' barbell strategy revealing shifting tourism patterns, and what attractions of all sizes can learn from these examples. Philip also covers Merlin's entertainment outsourcing partnership with RWS, Disney's Paris expansion plans, and Sphere's content strategy - all presented in a straightforward, analysis-focused format...

Travel patterns are changing. United Airlines' latest earnings reveal a strategic pivot as they prepare for two economic scenarios in 2025, cutting domestic flight capacity by 4% while seeing surges in both premium and budget travelers – but not the middle market. This "barbell demand" mirrors what's happening across the attractions industry, where guests increasingly choose either high-end experiences or budget options. This week, we examine whether regional parks should prioritize local audiences as flight routes decline. Additionally, Merlin confirms its partnership with RWS Global as their entertainment partner – is outsourcing creative talent the new economic reality for operators navigating uncertain waters? Listen to w...

Universal's newly announced UK theme park isn't just another expansion—it's a strategic economic revitalization plan positioned to transform Britain's post-Brexit economy. We analyze how this 476-acre project near London promises 8.5 million first-year visitors, 28,000 jobs, and a £50 billion economic impact by 2055. Scott and Philip explore why Universal's diversification strategy—balancing global location risk while expanding into kid-friendly, adult-horror, and now European markets—represents smart portfolio planning that mirrors current financial advice to balance US and international investments. Plus, we examine how Universal's IP-driven approach will differentiate it from Puy du Fou's cultural focus and potentially challenge Merlin's regional dominance. Is this ma...

In this bonus episode, we present the complete remarks from Massimiliano Freddi, IAAPA Chair of the Board and Wonderwood CEO, recorded at the IAAPA North America Summit. Hear Freddi’s powerful perspective on why attractions should become catalysts for true social connection—from countering phone addiction to designing transformative guest experiences. Tune in to discover new insights on how parks can foster genuine togetherness in a fast-paced, digital world.

Go behind the scenes at Disney with exclusive takeaways from IAAPA's North America Summit 2025 at Disneyland Resort! Philip shares first-hand insights from Disney executives on the thoughtful redesign of Toontown and how small, intentional changes create significant guest experience improvements. Discover how Disney balances operational necessities with guest comfort through innovative solutions - from stroller parking zones to decompression spaces to mixed-and-match cast costumes that enhance storytelling. We explore why seemingly simple elements like tables, chairs, and even non-flat grassy areas faced resistance yet proved crucial for guest satisfaction. Scott provides industry context to these practices, making these high-level insights...

International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending. We analyze the factors behind this dramatic shift—from policy changes to negative media coverage—and explore how theme parks are responding. Disney's strategic summer announcements following Universal's Epic Universe opening suggest industry collaboration as parks work to make visiting the US "worth the hassle." Will these efforts be enough to overcome damaged international perceptions? Plus, we examine which destinations might benefit from America's branding crisis and whether the impact could extend through the...

This week we analyze Herschend's strategic acquisition of Palace Entertainment's U.S. properties, potentially establishing them as a major third-place challenger in the theme park industry. Unlike the public Six Flags-Cedar Fair merger, this private company acquisition brings a different approach—emphasizing people-first culture, regional park identity, and quality entertainment experiences. With annual visitors projected to reach 20 million, Herschend is positioning itself alongside industry giants while maintaining its commitment to employee development and local communities. Plus, we explore Disney's new velvet rope experiences: an adults-only lounge in Epcot and a third exclusive DVC member retreat. Is consolidation the future of th...

This week Philip shares key insights from the Themed Entertainment Association's Inspire Week and Leadership Forum. Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio. From a year-round horror experience in Las Vegas to fan-focused pop-up festivals and a family-centric local approach in Texas, Universal is placing calculated bets across multiple markets. Discover the inside details on Universal Horror Unleashed, FanFest Nights, Universal Kids Resort, and why "don't panic, just pivot" has become the industry's survival mantra in 2025's unpredictable economic landscape. Listen to weekly BONUS episodes on our patreon.

Six Flags reported a $206 million net loss for 2024—but investors are cautiously optimistic. Meanwhile, United Parks is blaming hurricanes for its flat revenue and attendance, but is it really the weather, or is there a deeper issue? This week, we break down earnings reports from Six Flags and United Parks, analyzing the good, the bad, and the uncertain. Six Flags is growing attendance and spending, but merger costs, debt, and operating expenses are eating into profits. Meanwhile, United Parks is downplaying Epic Universe’s impact—but with no major IP announcements and vague growth plans, analysts aren’t convinced.

Universal’s Horror Unleashed is officially opening in Las Vegas on August 14th—but will it succeed? Meanwhile, China’s tourism industry is rebounding, with the government aggressively fueling growth through investments, policy changes, and new attractions. This week, we break down Horror Unleashed’s opening details, including ticket pricing and what guests can expect. But with a challenging location at AREA15 and IPs that feel familiar rather than fresh, we discuss whether Universal’s year-round haunt is built for long-term success. Then, we shift focus to China’s massive tourism revival—including record-breaking attendance at Harbin’s Ice Festival, Hong Kong’s visi...

Come with us to IAAPA's Middle East Trade Summit in Riyadh, Saudi Arabia. This episode is presented as a series of diaries over the course of three days, so you can hear our reactions in real-time to Qiddiya City and BLVD World.

Tokyo Disney Resort is thriving with Fantasy Springs and seasonal events driving record-breaking revenue, while Universal Studios Hollywood is experimenting with a bold new event: Fan Fest Nights.This week, we break down Oriental Land Company’s latest earnings, revealing how Fantasy Springs and seasonal activations like Halloween helped boost attendance and spending—while also creating operational challenges. Then, we dive into Universal’s Fan Fest Nights, which blends pop-up experiences, immersive LARPing, and haunt-style walkthroughs to test new event formats. What does this mean for the future of park events? And will Universal’s experimental approach lead to year-round second g...

Is Disney’s success unstoppable? Despite rising ticket prices, hurricanes disrupting domestic parks, and the looming Epic Universe, Disney still delivered strong earnings. This week, we dive into Disney’s Q1 FY25 earnings to explore how robust international attendance propped up U.S. shortfalls, Bob Iger’s plans to make ESPN Flagship a 24/7 sports streaming powerhouse, and why Disney+ and Hulu are now three-quarters profitable—even with subscriber challenges. Plus, learn how the cruise line expansion factors into Disney’s long-term play. Will consumers keep paying more, or is there a limit to how high Disney can push prices before families t...

Trump’s proposed tariffs could drive up costs for theme parks, and Merlin Entertainment is cutting live entertainment across multiple locations—but what does it all mean for the industry?
This week, we break down how new tariffs on imports from China, Mexico, and Canada could lead to higher construction costs, delayed projects, and rising ticket prices. Meanwhile, Merlin’s staffing cuts in Florida, California, and the UK are raising concerns—are they shifting to third-party contractors, or is this part of a larger trend away from live entertainment? Join us as we analyze these industry shake-ups and what parks sh...

Immigration reform, tariff hikes, federally controlled ride safety, and drone regulations - The Trump Administration's policies will shake up the theme park industry, and we must be ready. 
This week, we discuss IAAPA’s position on these critical topics, including how changes to youth employment laws and visa programs might address the looming labor crisis. We explore the financial strain tariffs could place on park development and why IAAPA advocates for federal no-fly zones over amusement parks to ensure safety and security. Join us as we unpack the big questions: Can the industry adapt? And what should operators do to p...

This week, we connect two seemingly unrelated stories—the devastating California wildfires and TikTok’s temporary shutdown—to explore a common theme: crisis planning. With wildfires displacing employees and closing theme parks, and TikTok’s uncertainty highlighting the risks of "rented land," we examine how the attractions industry can better prepare for disruptions. From employee housing to social media strategies, this episode delves into what parks must do to adapt to a world of increasing unpredictability. Subscribe to our Patreon for weekly BONUS episodes.

Scott is unavailable this week, so we're airing a panel discussion from IAAPA 2024. The panel, "IAAPA Fireside Chat: Inspiring Minds of the Industry," combines large and small attraction operators to discuss 2024 and industry trends. During this presentation, you'll hear how Mojang Studios is joining forces with Merlin Entertainments to bring Minecraft adventures to life in the real world through immersive and interactive attractions. Featured in this discussion: Kayleen Walters, VP of Franchise Development for Microsoft; Scott O'Neil, CEO of Merlin Entertainments; Jakob Wahl, President and CEO of IAAPA; Robert Dahl, Founder & CEO of Karls Erlebnis-Dörfer; & Steve Thomas, President of Bu...

Subscribe to our Patreon for bonus episodes. On December 21, multiple drones from Sky Elements unexpectedly fell during a holiday show at Lake Eola, Orlando, injuring 7-year-old Zander Edgerton, who required open-heart surgery. Following the incident, on December 23rd, the FAA opened an investigation and suspended Sky Elements' Part 107 waiver, halting all night drone flights and shows over populated areas. Investigations by the FAA and NTSB are underway, and Sky Elements has since canceled multiple drone shows nationwide. Universal Orlando Resort removed drones from its nighttime show immediately following the incident. Today - we discuss the ramifications of this drone crash...

In the final episode of 2024, we dive into the most prominent trends that defined the year and will shape 2025. From the evolution of immersive experiences and the rise of personalization to integrating AI into attractions, the duo explores how the industry is adapting to meet guest expectations. They discuss the balance between high- and low-tech solutions, the guest agency's role in storytelling, and why parks need to embrace AI as a tool for innovation. Plus, find out what these shifts mean for operators of all sizes in the new year. Listen to the weekly BONUS episode in our Patreon.

Tokyo Disneyland operator Oriental Land unveiled an ambitious USD 2.1 billion plan to launch an "offshore theme park" cruise by 2028, aiming to reduce its reliance on Maihama operations. This approach mirrors Disney's investment in cruises, which we discussed last week. While Disney has a smaller share of the cruise market, it has significantly less debt. Attendance rates rose from 63% in 2022 to 97% in 2024. Meanwhile, China's theme parks drive inbound tourism, now ranking alongside iconic attractions like the Great Wall and the Palace Museum. These significant shifts underscore global trends toward experiential, human-centric attractions—but did the U.S. get that memo? Get we...

Disney Cruise Line’s newest ship, the Disney Treasure, is making waves with its IP-packed premium entertainment, like the Haunted Mansion Parlor, Tale of Moana, and Plaza de Coco dinner show. In essence, Disney is moving portions of the theme park experience onto their cruise ships, using a highly curated and controlled environment to deliver guest experiences that are no longer possible within the theme parks. Meanwhile, United Parks is taking the opposite approach by outsourcing elements of its food operations to C3, bringing recognizable brands like Umami Burger to their parks. This episode explores how attractions balance control and co...

Universal Studios Hollywood’s 2025 event calendar dropped, including dates for Halloween Horror Nights and the debut of FanFest Nights. Plus, we unpack the $5 million lawsuit verdict against Busch Gardens Tampa, discussing its potential ripple effects across the industry. Finally, we look at Disneyland’s 70th anniversary plans, featuring the highly anticipated Walt Disney animatronic and the return of beloved shows like Paint the Night.

Philip and Scott dive into key developments in the global attractions industry. China's theme parks are seeing a massive rebound, with a 71.8% surge in visitors and nearly 98% revenue growth in 2023. Meanwhile, Mexico's Grupo Vidanta revealed groundbreaking details for VidantaWorld’s BON Luxury Theme Park, a $1.3 billion project opening in 2026. Finally, the Mattel Adventure Park opening has been delayed until 2025, reflecting ongoing challenges in the industry, from supply chain disruptions to economic uncertainty. Subscribe to our Patreon for weekly bonus episodes. Now you can gift a subscription to Green Tagged.

Get weekly bonus episodes here. In this week’s Green Tagged, Philip and Scott unpack the networking and education opportunities that defined IAAPA Expo 2024, which broke records with 41,429 total attendees and over 140 educational sessions. Philip reflects on the IAAPA Fireside Chat, where industry leaders highlighted how partnerships like Merlin x Minecraft bridge the digital and physical worlds to drive engagement. Meanwhile, Scott shares insights from the Entertainment Professionals Network session, which spotlighted innovative approaches to talent development and live entertainment. Drawing on his own experiences as a session leader, Scott discusses how education sessions offered attendees practical strategies for elevating gu...

Philip and Scott dissect Disney's Q3 earnings, celebrating Disney+'s profitability, billion-dollar blockbusters, and robust park performance. CEO Bob Iger calls it “a new era of growth,” but looming challenges like declining TV assets and leadership succession raise questions. Meanwhile, Six Flags announces a $1 billion investment over two years, featuring record-breaking coasters, dining upgrades, and seasonal events. Will Six Flags’ efforts match Disney’s IP-driven strategy, or is it a short-term refresh? Plus, how does Disney’s storytelling mastery make its ecosystem thrive? Get weekly BONUS shows on our Patreon.

In this week's Green Tagged, Philip and Scott dive into Six Flags' Q3 earnings report and their new three-year plan, "Project Accelerate." With attendance dipping slightly but per capita spending climbing, Six Flags has pivoted to a revenue-over-quantity strategy—a trend echoing the broader theme park industry. Project Accelerate aims to boost attendance to 55 million guests and reach a 35% Modified EBITDA margin by 2027. However, as Philip and Scott discuss, the plan lacks specific, measurable goals and a Big Hairy Audacious Goal. Is this strategy bold enough to inspire transformation, or does it fall short? Join the conversation and let us kn...

Universal promises 2025 will be its biggest year ever, but are those promises genuine or distractions covering up declining park revenue? This week saw two major announcements from Universal. First, Universal’s new experiment in year-round horror, Universal Horror Unleashed, will open in Las Vegas next year – the same year as Universal’s new Epic Universe theme park. Next, Universal released information surrounding the animatronics coming to Monsters Unchained: The Frankenstein Experiment at Universal’s Epic Universe in Orlando. However, Comcast posted a 5.3% decline in theme park revenue for the third quarter, citing lower attendance at domestic parks. This episode discusses what the...

Weekly bonus episodes on our Patreon. It’s our Halloween special! We dive into Fun.com’s costume data to see how IP-driven favorites like Ghostbusters, Beetlejuice, and Inside Out define the season, showing Halloween’s unique synergy across homes, media, and theme parks. We then delve into recent haunt visits: Scott’s behind-the-scenes look at Netherworld’s stellar operations and Philip’s trip to Dark at Fort Edmonton, exploring how the event has expanded.

Get weekly BONUS episodes on our Patreon here. Universal Orlando Resort officially announced the opening date for their much-anticipated new theme park, Universal Epic Universe, slated for May 22, 2025. We discuss what this means for the park’s future and how it stacks up against industry expectations. Plus, Disney is launching the Lightning Lane Premier Pass, offering guests a more flexible option similar to Universal’s Express Pass. We discuss how this new offering might change the guest experience and what it signals for the future of queue management at Disney parks. Tune in for insights on these major theme park deve...

Listen to weekly BONUS episodes on our Patreon. Florida's weather is growing more extreme, and our strategic planning must evolve to meet it. This week, we focus on Hurricane Milton's aftermath and its sweeping impact on Florida’s theme parks, including closures, operational challenges, and recovery efforts. Then, we turn to the future and discuss why strategic planning for hurricanes may need to evolve.

Subscribe to our Patreon for weekly bonus shows. Could Universal's Fan Fest Nights Define the Future of Hard-Ticketed Events? Joining Star Trek, Back to the Future, and Dungeons & Dragons are anime experiences from One Piece and Jujutsu Kaisen, expanding Universal’s reach into mainstream and niche fandoms. These additions leverage the studio’s scenic expertise and offer fans unique, interactive content. Universal’s "immersive pop-up" event strategy could shift theme parks' operations. Plus, a deep dive into the revitalization of Dark Harbor, with its larger footprint, modernized approach, and efforts to broaden Halloween’s appeal to a wider audience.

Subscribe to our Patreon for weekly bonus episodes. IAAPA announced the IAAPA Expo Middle East in Abu Dhabi in 2026; this is perhaps one of the most significant signals that the industry is exploding in the Middle East. Back at home, Six Flags Fright Fest Extreme can't seem to get its haunted houses open nationwide, and Busch Gardens Williamsburg faces curfews that impact guest experiences. Finally, SeaWorld lost an 11.4 million dollar licensing judgment against Sesame Workshop.

In this episode, Philip and Scott break down the latest findings from the IAAPA Q3 2024 Quarterly Outlook Survey, exploring how theme parks are navigating a challenging landscape of reduced capital, labor shortages, and shifting consumer behaviors. With per-capita spending fluctuating and North American parks lagging in recovery, we dive into the role of creativity and innovation in keeping attractions engaging. We also connect insights from the TEA/AECOM Global Attractions Attendance Report and Disney's earnings call to comprehensively examine the industry's future. Listen for an in-depth discussion on how parks find new ways to thrive amid tightening budgets and operational...

It's our four-year anniversary, and we're celebrating by launching a Patreon for our Unhinged content. Find it here. This week, we discuss Dark Nights at Hershey Park and Field of Screams, which both opened last weekend. We also discuss Universal's new Butterbeer offering at CityWalk and the upcoming Wicked experience before addressing the controversial funding cap on Disney's Aspire program. 

NEW: Subscribe to BONUS content on our Patreon. In this episode, Philip and Scott discuss their recent experiences at Oogie Boogie Bash, Halloween Horror Nights Hollywood, and Fear Factory. They highlight the immersive and consistent atmosphere at Oogie Boogie Bash, where guests can interact with villains in well-designed sets. They also discuss the unique elements of Halloween Horror Nights Hollywood, such as the use of sign language by actors in the A Quiet Place maze and the intense chainsaw-filled Texas Chainsaw Massacre maze. Additionally, they mention the collaboration between Halloween Horror Nights Singapore and luxury streetwear brand Wang Design for...

NEW: Subscribe to BONUS content on our Patreon. Halloween Horror Nights (HHN) kicked off at Universal Studios Orlando this weekend. As the largest Halloween event in the world, HHN is a significant revenue generator for Universal, inspiring similar seasonal offerings at attractions worldwide. However, this year’s event falls short of expectations. Could the impending opening of Epic Universe be stretching the team too thin? Or is Universal experimenting with a lower-budget experience to see how it impacts sales? In this video, Scott and Philip break down the highlights and challenges of HHN 2024.

NEW: Subscribe to BONUS content on our Patreon. The 2023 Global Attractions Attendance Report from TEA/AECOM just dropped, and we are diving deep into its findings. The report highlights the recovery of the global attractions industry after the pandemic and the performance of different theme parks worldwide.  It also explores the trends in attendance and spending and the potential for growth in other regions. Scott and Philip draw attention to the impact of weather on attendance, the need for parks to focus on guest experience and creature comforts, the significance of Halloween events, and the potential for special events to d...

While Disney's income dip isn't exciting for investors, it signals that the tourism industry continues to moderate post-pandemic. Six Flags and Cedar Fair also released their final separate earnings; there's hope in those reports. Meanwhile, Universal has hijacked the news again by expanding Halloween Horror Nights to New York City.

During the D23 Fan Expo last weekend, Disney confirmed plans for a new Villains Land expansion in Magic Kingdom, delighting fans and media alike. The announcement immediately drew comparisons to Universal's recent Dark Universe announcement. While this seems like a new season of 'Theme Park Wars' - how much of it was planned? In other words, are the two using each other to draw crowds and reduce the overall development they each do?

Universal kicked off the modern theme park ‘immersive’ trend with The Wizarding World of Harry Potter in 2010 – and now, it plans to up the ante. In 2025, as part of EPIC Universe, Universal Orlando Resort will debut its third installment of Harry Potter-themed lands with The Wizarding World of Harry Potter – Ministry of Magic. The central ride ‘Harry Potter and the Battle at the Ministry’ is Universal’s most ambitious ride and promises to take guests across countries and time to 1990s London using the Métro-Floo for a thrilling adventure set inside the iconic British Ministry of Magic. Meanwhile, in a remarkably fa...

NBCUniversal Theme Parks division saw a 10.6% drop in revenue in the second quarter, and they’re attributing the drop to post-pandemic equalization; should we be concerned? Also, Universal Studios’ Halloween Horror Nights announced the all-original haunted house, “Universal Monsters: Eternal Bloodlines,” and Union members at the Disneyland Resort voted to authorize a strike against the resort.

Country Bear Jamboree opened last week, and features popular Disney songs from other IPs - is this world building on Disney's part, or world destruction? Also, Scott has something to say about the new Tiana's Bayou Adventure.

The Mega Movie Parade opened to much fanfare at Universal Studios Orlando, two years after the previous daytime parade, Universal’s Superstar Parade, which closed in 2022. The parade targets a broader demographic and signals Universal’s continued testing to balance pricing and investment. Two more ways Universal is trying to find a balance include the express for Multi-Night Halloween Horror Nights tickets that have sold out and the ticket policy announcement for EPIC Universe.

Following approval from the DOJ, the newly merged Six Flags operates 27 amusement parks and 15 water parks across the U.S., Canada, and Mexico. All 42 parks will retain their legacy branding for now, and the company has signaled new investment in rides and enhanced park offerings through intellectual property. Also, Dark Nights at Hersheypark has added a fifth haunted house for the upcoming Halloween season, all while keeping access free for passholders. And—Seaworld Orlando’s “no re-entry” policy.

Six Flags unveiled partnerships with an expansive lineup of horror franchises to debut this Halloween season and is focusing development on the New Jersey, Los Angeles, and Mexico markets. Two of the franchises mentioned - Stranger Things and Texas Chainsaw Massacre - come from the Netflix catalog, which announced two new themed experience venues in Pennsylvania and Texas.  The story behind all these announcements is that Netflix is shifting from a streaming company to an entertainment company and is looking to replicate the Disney flywheel model.

Universal Orlando Resort unveiled details about Dark Universe, one of the worlds coming to Universal Epic Universe in 2025. Dark Universe will feature a dark ride (Monsters Unchained: The Frankenstein Experiment), a spinning family coaster (Curse of the Werewolf), a Monster Makeup Experience, character meet and greets, dining, and shopping. As the only ‘non-IP’ area at Epic Universe, we think Dark Universe caters to a niche market but also holds the most potential for future extension. Plus, how Disney empowered the guests and cast during their Pride Nite events and why CommuniCore offers essential creature comforts.

Universal's new lagoon show, Cinesational, opened to the public this week, and A Quiet Place haunted house will use American Sign Language. Knott's Berry Farm has added a hotline for guests to report line jumpers, but will this worsen the issue? Scott and Philip debate why line jumping is more of a problem now; is it a generational phase or low staffing and opportunity?

Universal is testing a ‘Premium Scream Night’ package that allows guests to ‘preview’ Halloween Horror Nights the night before opening – will it perform better than Taste of Terror, and can smaller attractions try something similar? Also, Saudi Arabia expands its tourist bubble with its first gender-inclusive wave pool; Illuminarium Las Vegas introduces a show inspired by Hasbro’s Lite-Brite; and why ‘Disney Dreams That Soar’ is the best thing to happen to Disney Springs in years.

IAAPA Expo Asia concluded last week, having returned to Thailand after 17 years. The show welcomed 4,623 verified attendees, 352 exhibiting companies, and 3,187 qualified buyers from 2,480 companies. Philip attended the show, and we recap his takeaways in this episode.

Philip visited Fantasy Springs and has a trip report to discuss. Scott believes the era of food festivals is over, and Halloween Horror Nights has already announced 5 haunted houses.

This week: Arrivals in Japan are set to surpass the annual record of 31.9 million seen in 2019, but this is causing friction among the locals; Qiddiya Investment Co. incorporates SEVEN to advance the Saudi entertainment industry; United Parks reports slight gains to start the year; and Cedar Fair and Six Flags are Struggling in Q1.

Airbnb debuted 11 Icon experiences as part of its Summer 2024 Release and many of them are full-on themed experiences. As a bonus episode, Philip brings you into the room where Airbnb CEO Brian Chesky unveiled the Icon experiences. Explore the detailed theming of all 11 experiences in the full recording of the Airbnb press conference. See photos from Airbnb here.

Disney finally saw a profit in streaming, so why did its stock fall 10%? One answer could be theme park jitters. The "evidence of a global moderation from peak post-Covid travel" has raised concerns for Disney, despite the approval of DisneylandForward, robust Halfway to Halloween announcements, and new research showing travel spending in California reaching an all-time high of $150.4 billion in 2023. This week, we dig into all the numbers to determine whether the concern is warranted.

Universal released details about SUPER NINTENDO WORLD coming to EPIC Universe in 2025 while earnings at Universal Parks slipped during the past quarter. Elsewhere, Six Flags explained how AI will roll out in its properties, and Airbnb recreated the house from UP.

A Tram collision injured 15 at Universal Studios Hollywood, but does that mean the park has a safety issue? Meanwhile, EPCOT cuts a month from Food & Wine, Donkey Kong is delayed, and Japan is concerned about Overtourism. View the full show notes here.

Walt Disney Studios Park at Disneyland Paris will be renamed Disney Adventure World, marking an official shift from 'how it's done' to immersive lands. Also, the Disneyland union contracts are up again, and we tackle a listener question regarding closures in Las Vegas.

Abu Dhabi has announced it's 2030 tourism development plan, and we'll dive into the highlights. The 26 key metrics are divided into 4 main pillars that they hope will bring in 40 million visitors by 2030.

Universal Orlando made history by announcing that Halloween Horror Nights will begin on August 30th, while select Unmaking the Horror tours will start on August 11th - this is one step closer to the three-month Halloween window Theme parks have been vying for decades. Meanwhile, Bob Iger pushed back against shareholders questioning whether Disney is prepared for Epic Universe.

This week we delve into the Isle of Berk details at Epic Universe and the world's first Dragon Ball theme park. 

This week: Scream Break returns to Six Flags Magic Mountain; Mattel Adventure Park is coming to Kansas City in 2026; New Walt Disney World drone show will soar above Disney Springs; ‘Phantom of the Opera’ VR coaster is coming to Europa-Park this spring.

This week, Disneyland Forward Moves one step closer to approval, plus a roundup of expansions elsewhere.

We discuss the 2024 Transworld's Halloween & Attractions Show, LIVE from St Louis.

What is immersive entertainment in 2024? This week, we discuss the "Willie Wonka Incicident" in Scotland, the new Immersive Fort Tokyo, and Fantasy Springs at Tokyo DisneySea. Watch the video of here.

Cedar Fair reported a loss during the last earnings, but does it matter? We also discuss Six Flags Great Adventure’s Savannah Sunset glamping resort and the ‘Dungeons & Dragons’ off-Broadway show.

Disney's latest earnings call showed the theme parks continue to perform well, and alongside that news, Disney announced a partnership with Epic Games and a foray into live sports.

This week, we've chosen 4 stories that show excellent up charging strategies: Lunar New Year at Disney California Adventure, The Giant at American Dream, the "SkyRide" attraction reopened at Busch Gardens Tampa Bay, and Monster Makeovers.