The PR Pace Podcast
By: Annie Scranton
Language: en
Categories: Business, Marketing
If you love the media -- then The PR Pace is the podcast for you. Brought to you by Pace Public Relations, an award-winning PR firm based in NYC, founder + host Annie Pace Scranton will break down each week the biggest news stories through a PR lens. We'll also bring you ground-breaking interviews with entrepreneurs who have successfully leveraged the media to enhance their career, plus, an inside look at how it all works by talking to real journalists and producers.
Episodes
Inside America’s True Crime Obsession
Dec 12, 2025Veteran crime reporter and NewsNation correspondent Laura Ingle joins PR Pace founder Annie Scranton to go deep on America’s true crime obsession, the evolution of TV news, and what really happens inside the country’s biggest courtrooms.
In this episode, Laura shares:
How her true crime YouTube series “The Ingle Edit” was born from the stories TV never has time to airThe haunting 1993 cold case of teacher Sherrilyn Hockley and how new DNA technology could finally solve itWhat she witnessed covering the Scott Peterson, Michael Jackson, David Westerfield, and Sean “Diddy” Combs casesWhy so many people around celebrities...
New Book Alert: The Holy Grail of Marketing
Dec 02, 2025Greg Liccardi drops some powerful marketing knowledge in this episode. Having spent a career in marketing, most recently with the ANA, he just published a book called "The Holy Grail of Marketing" -- a must-read for anyone who wants to master this trade!
Duration: 00:16:36Jon Leiberman on Story Telling, Legacy Media and the Future of PR
Oct 20, 2025The Changing PR Industry: AI, Influencer Strategy and Keeping that Personal Touch
Sep 25, 2025Lindsay Nahmiache is co-founder of Jive PR + Digital, a mentor, and entrepreneur. We had a great conversation abou the changing PR landscape, covering AI, Influencer and mentoring the next gen of publicists. Enjoy!
Duration: 00:21:13Adam Mockler: Gen-Z Political YouTube Sensation
Jul 18, 2025Adam Mockler has more than one million YouTube subscribers and is the leading progressive Gen-Z progressive political influencer. Adam's amassed this insanely large following and he's just 22! You can find him on the Meidas Touch platform. Today's conversation centers around how he grew his brand and how Pace PR is working with him to fill a void in traditional, conservative media where left-leaning voices may not be as prevalent. Enjoy!
Duration: 00:22:39Measuring the Impact of PR
Jun 03, 2025This week's episode covers the question many PR pros are frequently asked by clients: how can we measure the impact of our work? Here to answer is Dino Delic, Strategic Customer Advisor at Meltwater, a platform we're all familiar with.
Duration: 00:25:46The Next Frontier in PR: Space!
May 20, 2025Space is having a media moment and this episode focuses on one of the brightest stars out there: Space Camp. First up, Greg Fasking who runs marketing for the U.S. Space & Rocket Center in Huntsville, Al, stops by. if you dreamed about going to Space Camp as a kid, but never got the chance, it's not too late- there are adult and family camps to enjoy! Greg talks about all things marketing + PR from this fine institution. Also stopping by is Sheeka Sanahori, freelance journalist, who wrote an amazing piece for Insider about her experience at Space Camp with...
Duration: 00:35:57Surviving Rejection as a Publicist
Apr 24, 2025It's no secret that PR is getting more difficult by the day. The growing number of publicists, the shrinking number of journalists and traditional media outlets, along with an unstable economy brings even the most positive of us down from time to time. Fear not! Kourtney Jason, Founder + President of Pacific & Court, a PR firm specializing in PR for books, has some failsafe tactics to keep your spirits up and hits a'comin. Freelance journalist Jennifer Chesak also stops by with her best advice to get your pitch read + received!
Duration: 00:39:21Comms for Cannabis -- Just in Time for 4/20
Apr 08, 2025Buckle up, buttercups and begin pearl clutching -- we're talking about all things cannabis this episode as the PR market for the myriad startups in the space has absolutely exploded in recent years. First up is Michael Mejer, founder of Green Lane Communication, a cannabis-focused PR firm. Truly an expert in the comms process -- which undoubtedly involves legislation -- Mike walks us thru the process of working in this new and still somewhat taboo space. Journalist Rachell Gordon also joins us. She is the editor of GreenState -- a fantastic site dedicated to all the latest cannabis news. Enjoy!
Duration: 00:44:36PR in 2025: Influencer + Podcast
Jan 22, 2025Diving into two topics this year that are going to be BIG in the world of PR + communications: influencer marketing and podcasts! A true expert in the world of influencers, Serena Baleja joins us. Serena is the founder of Socialite PR, and she's redefining influencer marketing with her innovative app, Socialite CRM, which makes campaign management accessible and effective for small brands. Whether you're a novice in influencer or a pro, there's something for everyone in this discussion! Next up is Tom Schwab, founder of Interview Valet, which helps entrepreneurs, consultants and non-fiction authors reach a global audience via podcasts...
Duration: 00:42:38Leading with Authenticity -- an Interview with Nikki Innocent
Dec 16, 2024You're going to love this episode! Pace PR Client Nikki Innocent sits down with me, in-studio, to discusss her role as a leadership + career coach. Primarily working with women, Nikki goes beyond the surface-level issues one might experience on the job, to help her clients uncover their true passions and how to work more authentically with others. From major CEOs to those mid-career, she's so easy to get along with and has amassed so much knowledge on the topic of all things workplace. Highly recommend her services if you're looking to shake up things in your career or at your...
Duration: 00:48:04Media Literacy -- Everything You Need to Know
Nov 26, 2024It's more important than ever to have excellent media literacy. But, how? How can you easily discern real news from fake news, and biased reporting from unbiased reporting? What the heck is media literacy in the first place? Luckily for us we were joined by THE expert in the space, Michelle Ciulla Lipkin, Executive Director of the National Association for Media Literacy Education. Her line of work is fascinating and we discuss media literacy as it pertains to education, the media and of course, the election. Enjoy!
Duration: 00:33:04One on One with Stephanie Graves of the Lee Andrews Group
Nov 11, 2024This week, we dedicate the episode to one interview with Stephanie Graves, the President + CEO of the Lee Andrews Group. Many of us in the industry already know Stephanie, a powerhouse of a publicist based out of LA. The Lee Andrews Group is deeply embedded in government and public affairs work in the state of California. I truly enjoyed this discussion, which covered a lot. Enjoy!
Duration: 00:29:13Climate Week in New York
Oct 16, 2024We recently closed out Climate Week in New York and Pace PR showed up in a big way this year. SVP Rose Levy, who leads our climate practice, stops by to talk about our engagement that week and how we advise all of our clients on best climate practices. Pace PR proudly co-hosted a networking breakfast to kick off Climate Week with Clean Creatives. Executive Director Duncan Meisel and I caught up at the breakfast to talk about the importance of comms within the climate arena. Enjoy!
Duration: 00:27:30Climate Week in New York Recap -- the Power of Comms in Climate
Oct 10, 2024Climate Week in New York was a big deal this year. I'm proud that Pace PR showed up in a really big way. SVP Rose Levy joins first to talk about the week + its impact for our agency, our clients and the industry. Duncan Meisel also stops by to discuss the Networking Breafkast Pace organized in collaboration with Clean Creatives and the important role all creatives have in the fight against climate change.
Duration: 00:28:36Mystical PR -- A Growing Landscape
Oct 02, 2024Yup, you read the correctly! Pace PR is proud to work with clients who promote good energy and bring good vibes to their customers. Our first interview is with Lauren + Courtney, the co-founders of Moon & Stone, an incredible platform focusing on the powerful healing and restorative energy of crystals. I'm a total believer and use their products daily. Next up is Aliza Kelly, and influencer and columnist in the space. We talk about the rise of astrology and all that goes with it in the media landscape. Enjoy!
Duration: 00:41:09Highlighting Sociology in the Media -- Author Interview
Sep 16, 2024Dr. Elizabeth Wood is the co-editor of a new book we had the pleasure of promoting in the media. "Between Us: Healing Ourselves and Changing the World Through Sociology" is a fantastic anthology of personal essays through the lens of sociology. We have a great discussion about sociology vs. psychology and how this book resonates with so many.
Duration: 00:20:14Real Estate PR
Aug 16, 2024We have a great episode for you here! Partners in love, partners in life ... Tom Postilio + Mickey Conlon are amongst our very favorite clients here at Pace. Power brokers at Compass, they join to talk about their celebrity listings, unique home properties and strategies for those of us aspiring to own our own dream home! Michael Diamond also stops by. Michael covers real estate for the Asbury Park Press and recently covered one of Tom & Mickey's NJ listings. Enjoy!
Duration: 00:44:09PR in the Mental Health Space
Jul 08, 2024This week we have two fascinating conversations. We start off with author Kelly Campbell; they are the author of the new book "Heal to Lead." Oftentimes we think about healing to better our personal lives, but the same process can be applied to your professional life as well. Kelly is a leader in this particular space and the interview will definitely leave you with a lot to think about! Daniella Gray also stops by. Daniella is a Newsweek Family & Parenting Reporter, based in London. She's become an incredible media contact at Pace and she shares the ins and outs of...
Duration: 00:43:15PR for Fitness: Celebrity Trainer Anna Kaiser
Jun 10, 2024Start your week off with some health & fitness inspo, courtsey of Pace PR Client, Anna Kaiser. Anna, a professional dancer, has built her career off of creating fitness routines that actually work and are FUN to boot! With a celebrity clientele that includes Kelly Ripa, Shakira and Alicia Keys, she's introduced her at-home program so you can get STRONG all in the comfort of your own home. Rachel Tavel also stops by and talks about life as a freelance fitness + wellness writer. Enjoy!
Duration: 00:42:13The Dream Exchange: A New Stock Exchange for Minority-Owned Busineses
May 22, 2024The American Dream is something we all have heard about ... but that American Dream is not necessarily equal for all. Enter Joe Cecala, founder of the Dream Exchange, the soon-to-launch new stock exchange, focused primarily on minority-owned businesses. Rachel Woodall, Executive Producer at Cumulus Radio in Chicago, also joins to talk about her day-to-day routine.
Duration: 00:47:10PR for the Rocket City: Huntsville
Apr 17, 2024Guess which American city holds the most PhD's per capita? Not NYC, not SF ... it's Huntsville, Alabama and that's just the tip of the iceberg about interesting facts happening in this fine American city. Lucia Cape, SVP of Economic Development in the Chamber of Commerce, joins us to talk about why this city is thriving, in part due to their investment in music as an economic growth tool. Anna Staropoli, freelance writer and editor, also stops by. Anna had just visited Huntsville and we discuss her process for covering the economies of various cities. Enjoy!
Duration: 00:46:40Tax Day PR-- a Conversation with Tax Pro Karla Dennis
Apr 11, 2024Everyone's favorite day is almost here -- Tax Day! Just kidding. But when you're lucky enough to work with the wonderful Karla Dennis, tax attorney and small business advisor, you're always in good hands. Karla shares her amazing entrepreneurial story with us + how the media and PR has helped her career so much. Personal finance reporter Mary Beth Eastman also stops by to share with us her best tips for working with publicists. Enjoy!
Duration: 00:38:34Inside PR Strategies: Unraveling the Psyche of Terrorism and Capturing Local Stories in Florida
Mar 18, 2024This week, we interview Dr. Nina Cerfolio, a psychiatrist with a new book out called Psychoanalytic and Spiritual Perspectives on Terrorism. We talk about this terrible reality we're all dealing with, and how, through her work and in writing this book, she offers tips and techniques for using spirituality to cope with terrorism. Next up is Geovany Dias, a reporter with WFTV in Orlando, Florida, who shares his international background and pro tips for working with local TV stations. Enjoy!
Duration: 00:45:59To Wiki or Not?
Feb 29, 2024How important is Wikipedia in the PR world? Luckily we brought on the person who wrote the book on that very topic! Rhiannon Ruff is the author of "Wikipedia & Crisis Communications" and we explore and break down the evolution of Wikipedia; how important it is for your clients; and how to navigate the clunky and laborious process of editing a page. Terri Huggins Hart, freelance journalist, also joins this week where we talk about her favorite ways to with PR pros. Enjoy!
Duration: 00:45:24PR from the Edges of Earth
Jan 31, 2024I love this episode so much! Our first episode is with PPR client Andi Cross, who founded + runs Edges of Earth, a two-year global diving mission driving awareness to ocean conservation. Andi had a very successful corporate career in NYC and successfully did the pivot of all pivots when she launched EOE. I know you'll be fascinated hearing about it. Also joining us is Ruksana Hussain, who is the publisher and editor of Traveler and Tourist magazine. Ruksana talks about the job of travel writer + reporter, the state of that industry and, of course, her advice for how publicists can...
Duration: 00:55:362024 Trends with Fox's Cheryl Casone
Jan 18, 2024Fox Business anchor, host and reporter, Cheryl Casone, is our honored first guest of the new year. Cheryl is a trusted source on many aspects of finace and business, including real estate ... she hosts her own show, American Dream Home, on FBN which if you haven't already, you need to check out! Cheryl talks what this year will hold, including -- her prediction that interest rates will drop (yay!). Happy New Year!
Duration: 00:28:46How to Publicize Lawyers in the Media
Dec 19, 2023Thanks for checking out our last episode of 2023! We end on a high-note with two great interviews as we dive into the world of legal PR. Amanda Bronstad is a reporter at Law.com and she recently interviewed our client, mass tort attorney Mikal Watts. Do you know the difference between a mass tort and a class action lawsuit? Me neither, til this episode - it's interesting! Next up is Leonard Scheiner, Principal at Geek Haus, which works almost exclusively with attorneys and lawfirms helping them with PR, marketing and much more. Enjoy!
Duration: 00:37:30Talk Radio, the Changing Face of Media + Creating Great Content
Nov 16, 2023This week, my good pal Frank Morano, radio show host on 77 WABC here in NYC, stops by for such a fun conversation. We agree- talk radio is alive & well, despite all the many changes and challenges the media lanscape is facing. Our client, attorney Eric Richman, kicks off this episode by sharing a bit about his practice and how PR has benefitted his business.
Duration: 00:42:50Moving Politics FORWARD -- Spotlight on The Forward Party
Nov 03, 2023If you like politics -- this is the episode for you. First up is PPR client Lindsey Drath, who is the CEO of the Forward Party, a new political party and advocacy group dedicated to rethinking and reworking our broken political system. Lauren Jessop, political reporter, also stops by. She recently profiled the Forward Party and we learn all about her sourcing and reporting style.
Duration: 00:36:42PR in the Marketing Industry
Oct 04, 2023In this episode, we discuss marketing the marketers! We start off with our client Bridgit Wallace, VP of Business Development at NOVUS Media, an independent media planning and buying agency. Kristina Monllos also stops by. Kristina is the Senior Marketing Editor at Digiday and she talks to us about what her day-to-day is like and how she prefers to have actual phone chats with sources. Hope you enjoy!
Duration: 00:48:10Politics, PR and Pursuing Success
Aug 23, 2023Just in time for the first GOP debate in the 2024 presidential election cycle, we have an episode chockfull of political PR to get you ready for the political year ahead! Kaivan Shroff is a PPR client, political pundit, millennial lawyer and all around great human. He talks about how he got into punditry, his experience working in politics and for thinktanks and his take on how TV news and the media present their political coverage. Next up is Joe Ruffolo, who runs digital for Newsnation and The Hill. Boy, did I enjoy this conversation as we really get into how...
Duration: 00:37:55Building a Lifestyle Brand
Aug 08, 2023This episode starts with a great interview with Pace PR client Stacey Kovalsky, who runs comms for USPA Global Licensing Inc. We've worked together over the years to promote USPAGL through their iconic brand, U.S. Polo Assn.
Next up is Jene Luciani, a prolific writer, author and brand ambassador, known as the Bra Expert! We talk about how much the media has changed, what's to come and her best tips for working with publicists.
Building a Brand in the Lifestyle Space
Aug 08, 2023We start off this week's episode with Stacey Kovalsky, Head of Comms at USPA Global Licensing Inc, the parent company to the Polo brand. We've worked with Stacey on and off for years and our conversation dovetails around building a brand image and product PR pitching. Next up is Jene Luciani, who knows a thing or two about building a brand. Writing for many lifestyle experts, Jene shares her story of how she's become everyone's favorite bra expert.
Duration: 00:26:23Pitching New Orleans: Our Work with GNO, Inc.
Jul 24, 2023Who doesn't love New Orleans? The food, the music, the fun ... all reasons why so many of choose to vacation there. But what about doing business down there? Or moving there to start a business? Our client, Greater New Orleans, Inc, focuses on business + economic development in the Big Easy and today SVP of Comms Matt Wolfe joins me to discuss all of the many reasons folks should consider Nola for their business (think: tax incentives and high quality of life!). Special Correspondent for CNBC, Scott Cohn, also stops by to discuss the coveted list, America's Top States for Business...
Duration: 00:47:51PR for Home Renovations + Interior Design
Jun 29, 2023Everyone LOVES a completed renovation ... but the process of sourcing + planning a reno (forget about the cost!) can make you want to take a big ole nap before you even begin. Enter: Block Renovation, your one-stop-shop for streamline, easy, cost-effective and beautiful home renovations! I caught up with Mike Conti of Block Reno to discuss our work together in the PR Space. Also stopping by is Dan DiClerico, who is the Director of Home Improvement for Hearst. Dan talks about his work in the Good Houskeeping Institute, which is the gold standard for recognition in the space.
Duration: 00:37:23Honoring our Veterans This Memorial Day with Two Special Interviews
May 31, 2023A special episode of the PR Pace podcast is here this week, as we honor our military and veterans in this episode. First up is Amber Capone. Amber is a co-founder, along with her husband Marcus, of VETS: Veterans Exploring Treatment Solutions. They both advocate for the use of medically-supervised psychedelic treatments for veterans struggling with PTSD. Amber shines a light on their work and the hardships that military wives and partners often endure. Crystal Kupper is our next guest, a very talented writer and journalist, focusing on the military. We talk about her path leading into journalism and why...
Duration: 00:39:07How to Communicate to Save the Planet
May 09, 2023This week, PPR’s Business SVP Rose Levy takes over the podcast for a show dedicated to sustainability. First up is Liz Kneebone who runs the Climate Practice for the ANA’s Global CMO Growth Council - one of PPR’s favorite clients! They chat about why CMOs are uniquely positioned to lead businesses in their sustainability efforts and what the Global Growth Council is doing to guide the industry in the right direction. Hint: having the right language is really important. Next up is Kathryn Lundstrom, the Sustainability Editor at Adweek - a role that didn’t exist before she pitc...
Duration: 00:50:46Pitching Digiday and a Smarter Metaverse
May 02, 2023This week we are so fortunate to be joined by Alexander Lee, who covers gaming and esports for Digiday. To say I learned a lot would be an understatement! Alex is an impressive reporter and we talk pitching, the future of AI in journalism and the massive industry that is esports. Pace PR client Smarterverse is first up -- sharing how they are revolutionizing and owning their own slice of the metaverse.
Duration: 00:41:35Are you Addicted to Your Ex?
Apr 24, 2023This week, we sit down with PPR client Dr. Cortney Warren, psychotherapist and author of the new book, Letting Go of Your Ex: CBT Skills to Heal the Pain of a Breakup and Overcome Love Addiction. I loved this conversation + learned so much. Plus she is one of the loveliest clients ever! Heidi Borst, freelance health and fitness writer also stops by for tips on how to pitch freelancers!
Duration: 00:30:43Affiliate Marketing: How to Utilize Pace PR's Newest Service for Product Pitching
Apr 18, 2023This week's episode is dedicated to our newest service offering, Affiliate Marketing. PPR's Lifestyle SVP Lindsay Ferraro Bennett and Affiliate Stragetist Marissa Pressey dive into this work and how -- if you have a product you want to get press for -- it is an *imperative that you work with an agency that offers affiliate. Check out this interview to learn the ins and outs and if affliate marketing is right for you!
Duration: 00:30:43Tapping into the #1 Local Market -- NYC
Mar 29, 2023This episode packs a punch with two awesome interviews! Brittany Fox is a producer at WPIX in NYC -- the #1 market in the country. Brittany shares what her day-to-day is like, how she likes to work with publicists and so much more! We start off with Daniella Macri, who is the co-founder of The Virtue Project, a wonderful organization we were so proud to partner with on a few PR projects. Hope you enjoy!
Duration: 00:42:43Product Pitching and Brand Building: the ins and outs and everything in between
Mar 13, 2023We have two great interviews this week with two powerhouse females. Julia Perez is the CMO of OWYN - Only What You Need - a vegan protein shake and product line that's incredibly delicious, nutritious and making a ton of waves in the industry. We were so proud to partner with them and on the podcast we celebrate some of our wins, especially in promoting thir pro-athlete partnerships. Denise Albert also stops by - I feel like everyone knows Denise, but on the off-chance you don't - she is a storied producer turned entrepreneur a couple times over. She's recently...
Duration: 00:44:31PR for Women in the Workforce
Feb 22, 2023This week's episode is a special one. It's my great honor to represent Smith Executive Education, which is the continuing education arm of my alma mater, Smith College. The program is doing some amazing work helping women either pivot in their careers or get to that next stage. Meredith Courtney who runs the program joins me. Tanya Dua, Technology Editor at LinkedIn News, also joins this week. Tanya share some super interesting insights into LinkedIn and how the AI reporting space is really heating up.
Duration: 00:48:07Celebrity News: A Day in the life + how to pitch
Feb 10, 2023This week, Beth Sobol, celebrity news producer, joins me in studio to talk about her career producing celebrity news. For those who love reality figures, movie stars and all things Hollywood - this is the interview for you as we pull the curtain back on what it's really like to work in the industry. First up is PPR client Taylor Norris, one half of the duo behind LIT -- Low Impact Training -- which offers revolutionary fitness products with celebrirty backers like Jay-Z.
Duration: 00:49:27New Year, New Outlook on Crypto
Jan 16, 2023Hope you enjoy our first episode of 2023! We focus on blockchain in this episode, with our client, Trevor Bacon of Parcl -- a blockchain-based real estate platform that allows you to invest digitally in physical real estate. Ryan McNamara of Benzinga also stops by to talk about which stories get the most interest on the fintech site.
Duration: 00:30:35Best of 2022 -- a look back at the year in PR
Dec 29, 2022Super excited that Senior Director Alix Abbamonte and Account Manager Natalie Medved joined me in studio for this special year-end recap episode! We dive into some of our favorite PR moments, great bookings, stories we worked and all the fun we had as a team.
Duration: 00:34:05Metaverse, Web3, NFTs ... Oh My!
Dec 23, 2022Inspired by our booming metaverse division at PPR, this week we have two incredible experts in the space. Hussein Hallak is the founder + CEO of Next Decentrum, a blockchain education company that works with museums and galleries on the promotion of NFTs. He's also a PPR client and a pleasure to work with. Next up is Shira Lazar, a woman of Web3, journalist, content creator and a good friend from my old booking days. Enjoy!
Duration: 00:53:31Op-Ed Tips with Washington Post Opinion Writer Helaine Olen
Dec 13, 2022Helaine Olen is an award-winning journalist who's a contributor to the Washington Post's opinion section. She and I connected because are both graduates from Smith College and have enjoyed working together in recent years. She offers some great advice for us PRs reaching out to journalists when pitching. Agency owner Scott Baradell also stops by to discuss his new book, Trust Signals.
Duration: 00:55:49Influencer Marketing in your PR Campaign
Dec 08, 2022This week's 2nd interview dives into the world of influencer marketing and how this work can truly enhance various PR campaigns. My good buddy, former TVproducer, and now Supervising Producer at Linqia, Ryan Topley, stops by to drop this knowledge on us. We start out this week with an interview w/PPR client Brooke Siem, who we had the pleasure of promoting her book launch. "May Cause Side Effects" is Brooke's harrowing memoir about being prescribed anti-depressants as a minor and the struggles that subsequently followed. She's on a mission to change how society thinks about, and freely prescribes, these...
Duration: 00:37:53Media Training for Dummies
Nov 30, 2022This week, we dive into media training tactics with renowned producer turned trainer, Kathleen Foster. She offers tremendous insights into how thinking like a producer will help you prep your clients for better interviews. Also stopping by is Amy Littleton, president of Reputation Partners, who weighs in on the work their agency does in crisis management.
Duration: 00:43:29Scaling Your PR Agency: an Interview with Jennifer Berson
Nov 15, 2022Jennifer Berson is the founder of the PR agency, Jeneration PR. She stops by to talk about her entrepreneurial journey and how she grew her agency into another business -- Jeneration Academy -- and offers some great tips when it comes to scaling your company. Veteran producer Sutton Porter also stops by and shares her best practices when it comes to pitching.
Duration: 00:47:07Researching the Media: An Interview with Sam Whitmore of Media Survey
Oct 11, 2022Sam Whitmore is a former print journalist who pivoted his career when he launched Media Survey, a website + platform dedicated to studying + researching journalists, for the benefit of publicists. It's a resource we use daily at PPR. Sam gave some interesting takeaways, plus is an all-around great guy. Also joining is actor + singer, Terron Brooks, who talks about making it in such a competitive field, plus the PR work he did with PPR freelancer Dustin Fitzharris, and the impact that work had on his career.
Duration: 00:44:33Do Press Releases Still Matter?
Sep 17, 2022Our first guest this week is Mickie Kennedy, CEO of eReleases, an agency dedicated to the art of press releases. But are press releases still relevant in the world of PR? Tune in to find out! Next up is Pace PR Account Manager + Head of Broadcast, Natalie Medved. From intern to manager to TV guru, Nat shares a day in the life of booking multiple clients daily on national TV.
Duration: 00:38:23Fixing the Workplace with Robyn Duda
Aug 04, 2022This week's podcast brings the energy! First up is PPR client Robyn Duda. Robyn is known as the "workplace fixer" ... all of us who work can and will learn valuable insights from this interview. Next up is PPR Senior Director Alix Abbamonte. Curious about a day in the life working at PPR? Alix shares the good, the better and the best about working as a media relations specialist.
Duration: 00:41:41Getting Unstuck with Author Shira Miller
Jul 27, 2022PPR client, author Shira Miller stops by to discuss her new book, Free and Clear: Get Unstuck and Live the Life You Want. You can say "getting unstuck" is Shira's superpower. And what a super-charged interview this one was! SO much great advice for all you listeners. Producer Krista Brunson also drops in, sharing with us stories from her time at the Today show, to working on entertainment shows now.
Duration: 00:43:19What Success Really Looks Like: Intv with Author Jeremy Ryan Slate
Jul 20, 2022This week's episode features two really inspiring guys! Our first guest is Jeremy Ryan Slate, author and host of the very popular podcast, Create Your Own Life. We talk a lot about what success looks like, with some tactical takeaways you can start implementing today! Next up is Ted Fioraliso, an EP + Senior Reporter at Gray Television, a leader in local news. The pitching tips floweth over for those publicists tuning in.
Duration: 00:38:49Is our Democracy in Peril? Renew Democracy Initiative Exec Director + PPR Client, Uriel Epshtein
Jun 29, 2022This week Uriel Epshtein, Executive Director of the Renew Democracy Initiative, joins as our first guest. RDI is a client of ours and was founded by chess legend and outspoken Putin critic, Garry Kasparov. Posting this week feels especially relevant, given the Jan. 6th hearings. RDI is doing incredible work to keep our democracy alive and thriving. Also joining is Niall Strange, who is a political columnist with The Hill and a regular contributor to NewsNation's, Morning in America. He gives some really spot on tips for us publicists looking to connect with him. Enjoy!
Duration: 00:49:51Miami's PR Moment
Jun 21, 2022Our first guest this week is Jared Shapiro, Founder of the Tag Experience, a boutique PR agency based in Miami. Miami is *blowing up* and we get into it + why Jared sees being based in Miami as a positive. Next up is our beloved Addi, AE at Pace. We share her journey from intern, to full time to promotion, and what it takes to be successful in your 20s doing PR.
Duration: 00:48:11New You Magazine - The Joy of Doing PR for a Beauty Pub + Awards Show
May 31, 2022This week, PPR client Toni Negas joins us to discuss her role as Managing Director at New You Media + the work we did together on their recent beauty awards. It was super fun! Dave Oates also stops by. Dave runs PR Security Service and specializes in helping clients when a crisis arises.
Duration: 00:44:55The FoundHER Episode ... Two Incredible Female Founders + PR Pros
May 20, 2022This week, two incredibly accomplished ladies join the podcast. Jamie Wolf is the founder of the Million Dollar Story agency, which helps folks to get out of their own way + finally write the book they've dreamed of. We vibed so much + I found this conversation so enlightening. Lindsay Pinchuk also stops by. Lindsay hosts the Dear FoundHER podcast, where she tells each week the incredible stories of female founders.
Duration: 00:47:53Avoiding a Podfade(!) and other Podcasting Info
May 02, 2022Prarthana Sibal is the Head of Sales at Pikkal & Co, an award-winning podcasting agency. Never heard of the expression "podfade" before? Sounds scary, right?! Well, Prarthana has the answers on how to avoid this and successfully launch your own podcast. The non-Situation Michael Sorrentino also stops by. He runs Sorrentino Media, a remote video production company with media training capabilities. Oh yeah and he's also my husband. Check it out!
Duration: 00:41:47PR for Real Estate Tech: an interview with Agya Ventures
Apr 20, 2022Pace PR client Nobu Iguchi is our first guest this week. Nobu is co-founder of Agya Ventures, a real estate technology fund that invests in exceptional entrepreneurs and startups in the real estate technology space. Didn't know technology was used so much in real estate?! Me neither. This interview is a wealth of knowledge. Rob Noel also stops by. Rob's with the Washington Writers Network and an extremely talented writer. He gives some wonderful tips for those of you looking to publish op-eds.
Duration: 00:38:17What's Your Workout? WSJ's Jen Murphy on How to Pitch Her
Apr 12, 2022This episode is super fun! First up is PPR client Suzanne McKenzie, founder + CEO of Able Made, an active lifestyle brand that inspires healthy living and combines bold design with responsible manufacturing and community outreach. Her founder's story is both sad, yet inspiring and we congratulate her on a successful NYC pop up store opening! WSJ's Jen Murphy also stops by -- for a special interview including PPR SVP Rose Levy, who met Jen years ago in NYC, developed a true connection with her and has successfully pitched her clients into one of the most coveted sections of the paper.
Duration: 00:47:25Women Impact Tech: Promoting Women in Tech in the Media
Apr 04, 2022This week, PPR client Paula Ratliff of Women Impact Tech is our first interview. Women Impact Tech aims to connect and lift up women in tech through live events and networking. They do such important work and we are proud to partner with them. Nancy Han also stops by. Nancy is the VP of Programming for CNN+, which just launched, and we were so thrilled she made time for us this week!
Duration: 00:47:25CEO Spotlight: Nick Jordan of Narrative, the #1 Data Commerce Platform
Mar 16, 2022PPR client Nick Jordan- CEO of Narrative - the #1 data commerce platform - stops by. We talk about why data isn't/shouldn't be a dirty, 4-letter word! Also joining this week is Alexandra Canal, reporter for Yahoo. She offers some really great insights on pitching!
Duration: 00:34:38Leveraging a Political Background in PR Crises: An interview with Bill Coletti
Mar 03, 2022Bill Coletti is a PR legend, with expertise in handling crises -- and he often calls upon his background in politics to navigate these experiences. I learned so much from him! Nicole Fallon also stopped by. Nicole is a business journalist who now runs a content studio ... she offers great tips for writing clearly that will help with pitching!
Duration: 00:42:49Pitching Local NYC Media
Feb 24, 2022This week, NY1's reporter + weekend anchor, Shannan Ferry, stops by to talk about working in the country's number one local market. Justin Goldstein also joins us. He's the founder of Press Record Communications - we talk about the importance of relationships with our clients + the media.
Duration: 00:46:05Leading Through a Crisis
Feb 15, 2022This week, Fred Garcia stops by and if you want to learn about leading through a crisis - this is the podcast for you! Fred has worked with countless executives during crises and he gives us some incredible advice. Mary Elkordy also stops by -- we met through Geraldo, and we discuss her journey from producer to publicist and her best practices for pitching.
Duration: 00:48:27Living and Embodying Your Own Personal Brand
Feb 01, 2022This week, I'm honored that not one, not two but THREE incredible women join me on the PR Pace Podcast! First up is Fiona Dawson, a beloved PPR client and author of the forthcoming book, "Are Bisexuals Just Greedy?" A cheeky little title, yes, but Fiona is a living embodiment of living her truth and thriving while doing so. Stephanie Groves + Leslie Bailey also stop by to discuss Indy Maven, an online platform, community and news-source for those living in the Indianapolis area. They have a really great journey + startup story that I hope you'll enjoy.
Duration: 00:39:05The Art of the Sell
Jan 25, 2022This week, sales guru, PPR client and founder of 7th Level, Jeremy Miner, joins the podcast. I loved this interview - sales has so much that goes into it, especially psychology. We all "sell" on some level in our day-to-day ... Jeremy and his company help to make this process more efficient. He's terrific. Also joining us is Talia Tirella - she's a producer for Cheddar TV and a friend of PPR. She and I go way back ... love the tips she offers for those looking to pitch her and get their clients on Cheddar!
Duration: 00:50:15The Fin-Tech Episode
Jan 20, 2022This is the Fin-Tech episode! PPR client Amar Gautam is the founder of Hyperlinq, a trading platform for cryptocurrencies. Also stopping by today is Spencer Israel, who is the EP of BenzingaTV. If you nerd out on tech and finance -- this is the podcast for you!
Duration: 00:42:43Meet Marni: the only Wing Girl you'll ever need!
Dec 21, 2021Buckle up, this week's episode is FUN! Marni Kinrys, founder of the Wing Girl Method, is a beloved PPR client who -- as you may have guessed -- helps men out as a wing girl would, with great advice about communication when you're dealing with the opposite sex. I've never wanted a glass of wine as much as I did during this conversation - I hope you'll have as much fun listening as I did recording! PPR friend Yitzi Weiner also stops by to talk about his online work with some great tips for pitching Thrive and other outlets!
Duration: 00:41:41Full Circle: When a PR Firm Becomes the Client
Dec 14, 2021This week the table's are turned! PPR former client, Crystal Proenza, joins the podcast to, of course, talk about the benefit PR brought to then-startup, Honest Buildings, when we directly worked together years ago. She has since gone on to start her own company, Growth Mindset NYC, where she helps businesses -- mine included -- figure out how to grow, and grow smartly. I just adore her and she's helped PPR so much -- maybe she can inspire your business to get to that next level! Also up is Wes Shephard, who co-hosts the Hard Factor News podcast, a favorite...
Duration: 00:39:25The PR Power Women Episode
Dec 08, 2021Two powerful women join the PR Pace Podcast this week! Lynn Raynault is the President + Co-Founder of Hush, a service that empowers families to take control of their digital lives and privacy. You need to hear this interview - it will change the way you think about your digital footprint. Vera Gibbons also stops by - the question isn't *what does Vera do, it's *what doesn't she do?!* Vera is a consumer spending expert, TV pundit and contributor to Yahoo! She offers fantastic tips for pitching the media.
Duration: 00:45:09The Travel Episode: Pitching Travel Stories to the Media
Nov 17, 2021Ahead of Thanksgiving + the busy travel week, we have a great travel PR episode for you. Up first is Lee Abbamonte, the youngest person in the world to have traveled to every country on the earth. We helped launch his PR efforts and he's got a great story. Next is Paula Froelich, intrepid travel reporter + former Page Six gossip columnist. She's got insightful tips for those of you trying to pitch her.
Duration: 00:48:09Spotlight Interview: Liz Claman, star anchor at the Fox Business Network
Nov 09, 2021We are totally fan-girling out right now and totally humbled that Liz Claman, Fox Business anchor and host of the Claman Countdown, joins us today as our spotlight interview. Liz is generous with her time and insights into her daily routine of hosting the top 3pm business news show and what she thinks makes a great guest + pitch ... very unique tips for us publicists. Enjoy!
Duration: 00:35:33Conservatives + the Media: Do We All Have More in Common Than We Realize?
Nov 01, 2021Longtime PPR client John Hart is our first guest this week. As a staunch conservative, John has thrown himself into the climate change debate, offering smart solutions from a conservative perspective on how to fight climate change. We discuss how certain issues just shouldn't be partisan ... and how we have more in common than we all may realize. OAN Executive Producer Chris Boyle also stops by with great insights as to how to get your conservative clients featured on the network.
Duration: 00:32:48PR for DTC Kits: A Look Inside Startup Oral Genome
Oct 25, 2021Pace PR client Dr. Tina Saw stops by the podcast this week to discuss her new, direct-to-consumer oral health kit, Oral Genome. In just a few days, a simple swap that you mail back for processing at a dental facility gives you a deep dive into your oral health- how prone you are for cavities, bad breath, gingivitis and more. Oral Genome gives you the power to take control of your mouth's health. Dr. Saw is a dream client who we've been so lucky to work with. Also stopping by this week is Brandy Whalen of Kitcaster -- she is...
Duration: 00:31:40Gaming + PR: An Interview with Stakester CEO + Co-Founder, Tom Fairey
Oct 20, 2021Buckle up, folks, this week's episode brings TONS of energy + info to those wanting an inside look at how PR can aide in brand awareness for startups. Stakester CEO Tom Fairey joins to discuss how the pandemic helped catapult their platform to the masses. He shares his experience working with Pace PR and how, even as a new business, they are putting a premium on employees health, mental + physical. Peter Woolfolk also stops by. Peter is a legend in PR, having worked with the Clinton administration and many other heavy-hitters. He breaks down politics + PR like the true pro he...
Duration: 00:47:29Cooking with Capri Cafaro, Our Favorite Culinary Client
Oct 13, 2021This week, PPR client fave Capri Cafaro joins the podcast to talk about her incredible journey from politics to cooking! She's been so fun to work with and we love to hear how PR has aided in her overall brand awareness. Longtime friend to PPR, radio producer Crissy Whalin, also stops by to talk about the art of pitching radio and why radio is here to stay!
Duration: 00:39:34International PR: Going Global with your Pitches
Oct 05, 2021This week I'm pleased to have two incredible PR pros join me on the podcast, both with expertise in running global accounts. Pragya Dubey is the VP of Global Services & Media Analytics at Agility PR Solutions and Mike Maynard runs Napier, a UK based tech PR firm. Their insights into pitching globally and supporting global clients is invaluable.
Duration: 00:40:43Quilting is a PR Trend: An Interview with Our Client, Gotham Quilts
Sep 30, 2021In this episode, we interview a new client and an immediate fave, Gotham Quilts. Co-founded by two extraordinary women, Gotham Quilts is a store-front in midtown Manhattan selling all things quilting and offering classes. To say they had to pivot during the pandemic would be an understatement. Their story is inspirational and I hope you'll enjoy it. Radio host + producer Tim Burg also stops by to talk about why some radio hosts enjoy more popularity over others.
Duration: 00:41:29Fascinating Entrepreneurs
Sep 20, 2021This week, we interview the host of the very popular "Fascinating Entrepreneurs" podcast, Natasha Miller, who gives us stellar advice on how to pitch your client to be a guest on her show. Dear friend Leigh Harrington also stops by to talk about her transition from in-house comms for various think tanks to now running her own PR shop.
Duration: 00:30:32Surviving the OMG's in Your Media Career
Sep 08, 2021This week's episode is FUN you guys! PR guru Jeremy Murphy stops by to chat about his hilarious new book, "F*ck Off, Chloe! Surviving the OMGs! and FMLs! in Your Media Career." It's a real hoot, but Jeremy also gives us the real-real on what working in agency life is like. Also, one of PPR's all time favorite clients, Andrew Stoltmann, stops by. He's the king of one-liners on cable news. You don't want to miss this episode!
Duration: 00:36:49An Interview with a Legend: CNBC's Bill Griffeth
Aug 24, 2021I'm honored this week to interview Bill Griffeth of CNBC fame. Bill was an anchor at CNBC for decades and a veteran, class act in the field of business broadcast TV. He shares his experiences behind the camera and what he's up to now. PPR client Jay Young also stops by to talk about his business of investing in the oil + gas industry.
Duration: 00:38:31PR + Advertising: An Interview with Nick Primola of the ANA
Aug 17, 2021In this episode, Nick Primola of the ANA (Association of National Advertisers) stops by to discuss the work he's doing, specifically with the Growth Council + its upcoming Global Day of Learning. As client of PPR, it's an interesting conversation about the intersection of PR + advertising. Medical reporter Lynn Allison of Newsmax Health also stops by and talks about her journey as a reporter and reporting during a pandemic.
Duration: 00:42:55Covid Continues: An Interview with Leading Virologist Dr. Angela Rasmussen
Aug 10, 2021As the delta variant rages on, we speak with PPR friend + client Dr. Angela Rasmussen about her meteoric rise to media fame on the heels of the pandemic. She shares with us the good, the bad and the ugly about being in the media spotlight. Science writer Tara Haelle also drops by and she fills us in on the process of fact-checking when it comes to in-depth scientific pieces. She also offers great tips for publicists looking to pitch her!
Duration: 00:56:27Sustainability + PR: An Interview with Trivium Packaging
Aug 05, 2021Pace PR is proud to work with Trivium Packing, a leader in aluminum packaging. You probably don't think about who makes the can for the canned goods you buy, or your shampoo bottle, etc. Chances are high that Trivium Packaging is the one behind it! What you also many not know is that certain materials, like aluminum, can be recycled endlessly, making it a much more sustainable choice. I speak with Ann Halvorsen, VP of Global Comms, about their sustainability efforts and much more in this episode. Also dropping by is Alisa Wolfson, an incredible freelance writer who interviews our...
Duration: 00:26:54Luxury PR for Jewelry + Accessories
Jul 28, 2021If you love jewelry, accessories + luxury -- this is the episode for you! We interview beloved client Gina Feldman Love, founder of Auvere, a direct-to-consumer 22+24 karat gold jewelry brand. Her pieces are incredible and so is she, inside and out. We talk about her career path and how PR has helped to boost her brand. Harman Pradhan also stops by. Harman has an illustrious career covering accessories + fashion for most of the major magazines. She offers some really great tips for pitching to those outlets!
Duration: 00:31:22Public Relations for Dummies!
Jul 19, 2021We're honored this week to be joined by Eric Yaverbaum, author of "Public Relations for Dummies." He's such a fun interview and is in the throws of an epic PR career. My good buddy Jay Jones also stops by. Jay and I go way back from the Geraldo days and now he runs Always On PR, helping his clients get on TV.
Duration: 00:51:53Startup PR! Publicizing a New Mobile Spa
Jul 07, 2021This week we're joined by PPR client Michaela Milano, who runs Mobile Meraki, a brand new mobile spa on Long Island. We talk about how PR has helped her new business and what's ahead for their company. Also joining us this week is Bold TV producer, Cheyenne Reid, who talks to us about this fun and insightful TV network.
Duration: 00:34:52The Finance Episode: Conscious Investing + Cheddar TV
Jun 22, 2021This week, PPR client Eva Yazhari stops by to talk about her new book "The Good Your Money Can Do" and her life's work + passion in the space of conscious investing. Francesca Conti, intrepid producer with Cheddar TV, joins as our FIRST in-person podcast guest + offers insights into pitching day-of-news producers.
Duration: 00:36:01Pitching Freelancers: An Inside Look
Jun 15, 2021This episode we talk to longtime freelance journalist, Michael Stahl. Michael has written for every publication under the sun like Rolling Stone, Vice, Huffington Post and more. He goes deep into what makes a pitch great and what just doesn't work -- he even reads two on air! PPR friend Susan Lindner also stops by -- Susan helps her clients with story telling ... something she calls Innovation Storytelling. Listen and learn what it's all about!
Duration: 00:53:39The Parenting Episode: PR for parenting + education
Jun 07, 2021We kick off this parenting episode with Pace PR client Jen Mendelsohn, co-founder of Braintrust, a platform that connects parents with teachers available for tutoring. Also joining us is Susan Borison, editor of Your Teen, a magazine with all sorts of great advice for parents of teenagers.
Duration: 00:36:07Cannabis in the Media
Jun 01, 2021It's the cannabis episode! This week we talk with client Joe Schrank of The Heavenly Center, a new rehab in LA that's using cannabis (yes, cannabis) to medically treat patients with opioid addictions. Controversial, for sure, but proving to work. Jeremy Berke from BI also stops by to share with us how he likes to work with publicists and some best practices for pitching.
Duration: 00:52:12"Make a lot of Money, Help a lot of People, Have a lot of Fun!"
May 20, 2021This episode *will* leave you inspired! Our first guest is entrepreneur Sheila Marmon, the founder + CEO of Mirror Digital, an interactive media + advertising company. Sheila is heavily involved in DEI issues and I was so honored to interview her. David Meltzer also drops by. If you don't know who David is, you WILL! He is an entrepreneur, coach and LinkedIn Live + podcast host who *will give you a recipe for success!
Duration: 00:38:50Pitching the Conservative POV
May 12, 2021This week we focus on the conservative perspective. Pace PR client, T.W. Shannon joins us, to discuss his role as the CEO of the Chickasaw Community Bank and conservative political commentator. Journalist, TV host and think tank fellow Carrie Sheffield also stops by to talk about the media and how right/left journalism has progressed.
Duration: 00:49:10PR for the Security + Cybersecurity Real: An Interview with Monica Palmer of Concentric
Apr 30, 2021Security firms need PR, too! And in many ways, this sector needs even more thoughtfulness when promoting to the public, based on the sensitive nature of the industry's clients. We talk with PPR client Monica Palmer of Concentric about her role as Marketing Manager and how PR has helped spread the word about their company. Veteran CBS reporter and anchor Susan Koeppen also stops by to talk about local vs. national and life after TV.
Duration: 00:38:31The Power of Poetry: A Conversation with Poet Aaron Poochigian
Apr 20, 2021Poetry is having a moment! Check out this super interesting interview with our client, poet Aaron Poochigian -- he reads a pandemic poem to me and it's SO good!! Anjalee Khemlani also stops by. She is a healthcare reporter for Yahoo! Finance and we have a great chat about the future of media (hint: it may be TikTok!).
Duration: 00:46:10