Seriously in Business: Brand + Design, Marketing and Business

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

Or learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limited

Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion.

In this episode, I’m diving into one of the most underused design strategies in business: using feeling to guide how you design. When your visuals convey emotion, they don’t just look good, they connect. That’s what drives acti...

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass

If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value.

In this episode, I’m pulling back the curtain on what I call the Anti‑Design Method. It’s all about creating graphics that feel clear, clean and high-e...

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too.

Whether you’re curious about whether to do a course, a membership or high‑ticket ‘done‑with‑you’, this chat is for you.

What you’ll learn:

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum.
We keep it real (kids, beads and all) and talk through the nitty‑gritty of design blocks, DIY frustrations and how to step into a brand you’re proud of.

What we cover:

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.

Key Takeaways:

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for you if you’re showing up in business but your graphics are just… there.

It’s time to make them matter.

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet?

In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business.

We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to delegate without micromanaging, and how to recover if a hire isn’t the right fit.

Whether you’re prepping for your first VA or...

Ever opened Canva and immediately wanted to close your laptop again?

Maybe it’s the 47 unnamed files…

Or that logo you swear you uploaded but can’t find anywhere…

Or just the time-suck of starting from scratch every single time.

In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month.

Here’s what you’ll learn:

If Canva could talk, it would probably throw some serious sass your way...

In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business.

From version 87 logos to Untitled 45 file names, I’m walking you through how to fix the mess, streamline your system, and make Canva your biz bestie again.

Here’s what you’ll learn:

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today.

Key Takeaways

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.

In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.

If you’ve ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you’re going to love...

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming.

In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating.

What we’re covering:

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot.

If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you.

What I share in this episode:

Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five.
From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed with practical fixes you can apply today.

Inside you’ll learn:

Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one.

In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed (or flop), and why YOU already have a million-dollar course idea inside you.

Here’s what we cover:

If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about.

In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes your graphics cohesive, and saves you HOURS of time and overwhelm in Canva.

Key Takeaways:

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job.
In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials.

What You’ll Learn:

Inconsistent fonts. Off-brand colours. Visuals that feel “meh.”

Sound familiar? It’s not just a design issue, it’s a TRUST issue.

This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.

Inside this episode, I’ll show you:

If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone.

In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand.

Whether you’ve never thought of using Pinterest for branding OR you’ve tried but felt overwhelmed, I’ll walk you through:

If you’ve been feeling like your brand is “fine” but not WOW… chances are, you’re missing this step.

Today I’m kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that’s magnetic, consistent, and actually works for your business.

Before you even open Canva or pick a colour palette, you need this foundation in place...because when you skip it, you end up with visuals that look nice… but don’t convert.

In this episode, we cover:

Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention.

Key Takeaways

ABOUT ERIN:
E...

Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different.

In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond.

Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat!

From juggling business with kids to globe-trotting while working part-time, we share what they're letting go of, how they're expanding, and why it's so important to stop, reflect, and dream bigger no matter what season you're in.

In this episode:<...

This episode is a little different... in the best way.

I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.

Here’s what I answer:

What if your words were the most overlooked part of your brand?

In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”

If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you.

Join today’s gue...

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.

If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.

In this episode, I share:

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?

In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.

In this episode, you'll learn:
The key differences between a total rebrand and a brand evolution
How...

You’re getting clients. You’re making sales. You’ve got a good thing going.

But deep down... you know something’s off.

You’re working with great clients, but not dream clients.

You’re making sales, but not at the level your offers deserve.

You’re showing up, but not feeling fully confident in your brand.

That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.

This is part...

Ever looked at a business owner and thought, “How on earth is she doing it all?”

Here’s the truth... she’s probably not.

I’m definitely not.

In this episode, I’m pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.

Whether you’re starting small, or thinking about your next hire, this episode will give you clari...

Behind the scenes, most business chaos doesn’t come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.

In this guest episode, I’m joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.

Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub’s nap time and Zoom calls... this i...

If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design.

Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals.

In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are.

This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you’re p...

Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.
In this episode, discover three course design mistakes you might be making that are silently costing your sales.
Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!
You'll learn:
Why your course content might be unreadable and what...

Ever poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad.

In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first launch (with 55 enrolments!) and the key tweak that could completely change how your audience sees your offer.

🎧 What we cover:
Why “just good con...

Running a business shouldn't mean duct-taping 10 different tools together just to launch a course or send an email. In this episode, I'm sharing the behind-the-scenes of the one tool that helped me simplify EVERYTHING: Kartra 💜

I’ve used Kartra for years to run my emails, courses, checkouts, automations, freebies, and more... and I’m breaking down exactly why I chose it, how I use it, and how it might just be the tool you didn’t know you needed.

PLUS, I’ve created a free Kartra Setup Checklist so you can get started the right way! Get yo...

Your sales page can make or break your course launch — so how do you make one that actually sells?

In this episode, I’m joined by the amazing Kate Scott from Launch Out Loud™, and we’re diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts.

If you’ve ever wondered if your sales page is too long, too plain, or too confusing... this is the episode for you.

https://www.diydesignmybiz.com/manychatDM automation has changed the game for my Instagram marketing... and in this episode, I’m sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep 😴

If you're ready to work smarter and collect more leads with LESS hustle, this one’s for you!

You’ll learn:
Why DM automation is a game-changer for engagement and conversions
How I avoid the 'ick' with authentic messaging
A step-by-step of my ManyChat setup (plus the fr...

There are SO many tools out there promising to help you grow your business... but what’s actually worth paying for?

In this episode, I’m sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don’t, and even some free alternatives.

I know costs can add up, so this is your behind-the-scenes peek into the software I’ve chosen to invest in and how each one helps me grow while saving time.

You’ll hear about:
Why I moved from S...

There are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way).

My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.

From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a successful, chilled business.

About Denise:
She helps entrepreneurs like you charge premium prices, re...

Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner.

Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your brand clarity can make or break your success. I'll take you through real-life examples and share how getting this right (or wrong) can affect your...

If you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it.

I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around until the end, because I’ll reveal the most overlooked graphic that could be costing you sales!

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/pPf3Gt6fcdU

Read...

Ever felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way.

You don't want to miss this one, especially if you think you’re not "confident enough" or "magnetic enough." Erika shares her journey of unraveling beliefs that no...

Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful. 🎪 That's why in this episode, we're diving into how a minimalist mindset can transform your design chaos into strategic simplicity! 

I’m sharing five things to cut back on and five things to focus more time on to make your DIY designs not only easier on the eyes but quicker to create (and actually help to GROW your business)! From streamlining your Insta game to embracin...

Feel like Canva is stealing your work hours? You’re not alone. But designing your graphics doesn’t have to be an endless time-suck. In this episode, I’m breaking down three simple Canva hacks to help you create better designs, faster.

We’re talking:

• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.

• Strategic folders so you can actually find what you’ve already made.

• How to keep your designs consistent without second-guessing everything.
 

And if you’re on Canva Free? I...

Let’s be real—word-of-mouth is great… until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you!

Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping someone remembers to recommend you—this is about setting up a system tha...

Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.

This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: 

✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks 

✔️ Branding breakthroughs—decisions that doubled their business...

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.

In this episode, we're diving into:

Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!

Carousel Conversion Formula: Learn my proven formula for In...

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.

We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ea...

Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.

Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.

Plus, stick around till the end for the fo...

Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!

In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025. 

2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.

But beyond the hustle, I’m reflecting on balancing my roles as a mum and e...

Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.  

In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.  

You’ll hear about real moments of anxiety and triumph, and tips on using impo...

Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?

In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.

This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6...

Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!

I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.

Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and cr...

Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!

Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.

We're diving into:

1. Creating Clear Brand Guidelines<...

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?

In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.

Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also sha...

Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!

In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.

I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need...

In today’s world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.

We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.

You’ll learn why sharing your journey—challenges and all—matters, and how it can foster deeper emotional connections with your audience.

Suz brea...

Ever feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.

In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand style.

Plus, we'll highlight real-world examples from savvy entrepreneurs who are making wave...

Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.

Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, genera...

Ever wondered why nailing your brand can sometimes feel like cracking a secret code?

Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!

Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!

Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!

Connect with Hazal: https://heyhazal.com/

WORK WITH JACQUI:

// DIY Design My Biz...

Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).

Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your...

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.

In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.

Six months into this mum-of-two life, I've had...

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.

Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.

She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly...

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!

We're dropping into the world of perfectionism and how it might be holding back your business.

Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you ac...

Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!

Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive...

Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.

But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.

Before you get all jittery, know...

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!

In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!

From understanding the importance of clarity in your brand vision to the sign...

Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!

In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances wh...

Feeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!

But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the 5 foundational steps you *absolutely* need to tackle before diving in...

Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!

But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.

Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the foundational work to ensuring the visual aspects are spot-on...

Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.

Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles just doesn’t cut it—and how you can craft a look that's uniquely yours.<...

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?

In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about...

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.

Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!

This is the power of utilising data and customer...

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!

In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.

I'll...

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).

Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.

In this episode, host Jacqui Naunton, sits down with Brianca Johnson to...

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.

Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com...

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business.
 

Key Takeaways:

- The challenge of work-life balance differs when working for oneself compared to working for someone else.

- It's okay to pause the business during unpredictable events and personal circumstances.

- Creating an "easeful" business requires intentional effort, including i...

I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?

In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.

Key Takeaways:

- I utilize a combination of free and paid software tools, including...

Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spending, this episode will empower you to take charge of your financial future.

Key Takeaways:

- Gain clarity on your financial situation by tracking income and expenses regularly.

- Identify external influences on...

Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.

And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!

So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business podcast.

In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.

Key takeaways from this episode:

- Understanding the ideal customer and their content consumption habits

- Allocating budget to top-of-funnel lead generation ads, retargeting for warm audiences...

Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?

Key Takeaways:

- The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little...

How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOING

In this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanisms.

Key takeaways:

- Mia emphasizes the need for women in business to recognize and manage anxiety and stress responses, and tailor work schedules to individual productivity peaks.

- Strategies for controlling what can be...

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.

Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it's needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer in your presentation slides. These are the variations not to...

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees.

Key Takeaways:

- The investment of time and resources required to bring an employee up to speed, and the timeline for employees to reach optimal efficiency.

- The essential components of a well-structured onboarding process, including system setup, policies, procedures, induction, and employee value...

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding.

No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that's engaging, exciting, and won't leave your audience feeling...

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.

Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!

ABOUT EMILY:<...

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.

But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.

Want help strategically crafting your brand?

So just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!).

But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! (PS. Check out Emma's incredible templates here!! I used Frankie! https://emmatroy.com.au/shop?affiliate=whitedeer)

In today's episode I chat with special guest, Emma Troy, on all things Showit PLUS helping you...

We've all been there - drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise?

In this episode of the Seriously in Business Podcast I want to share how to strategically choose what graphic to work on next in your business to best utilise your time AND grow your business.

If you want...

Let's dive into the world of SEO with special guest Karlie Plowman, an expert in website design and search engine optimization. Karlie shares her journey from office administration to building her successful business, The Techno Bird, and offers invaluable insights into the ever-evolving realm of SEO. Whether you're a business owner looking to improve your website's visibility or simply curious about the impact of SEO, this episode is packed with knowledge and practical advice.

Key Takeaways:

- The power of effective SEO: Karlie's success story of transforming a struggling business's online presence demonstrates the significant...

In this episode, I open up about my personal journey as a business owner preparing for maternity leave at 36 weeks pregnant. I cover the strategies and challenges of managing my graphic design business while getting ready to take time off to welcome my new baby.

From establishing systems that allow the business to operate without my direct involvement to the intricacies of maintaining ongoing marketing and support for my courses, I provide a real look into the preparations I'm making (which has been SO different from when I prepared for baby #1 3 years ago).

I delve...

In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2024.
 

Key Takeaways:

1. The importance of focusing on 1-3 key marketing strategies at a time for better results and reduced exhaustion.

2. The crucial role of a clear and consistent brand message a...

I'm pumped to share a major milestone with you – last week I hit the 10-year mark in my business journey! It's been a wild ride, and to celebrate, I've recorded a special episode where I share my experiences and learnings in the hope that it will help you on your own biz journey.

In this episode, I dive into how I started as a graphic designer and transformed into the go-to person for teaching online business owners how to create their own brand and graphics. From taking on any and all opportunities to discovering my niche and pu...

Are you feeling stuck in your business, your relationship, struggling to overcome self-sabotage, or seeking a balanced approach to achieving personal and business success? Join me as I chat with today's guest Casey Warwick as we explore the intersection of mindset, spirituality, and business growth in this empowering episode.

Key Takeaways:

- Casey Warwick emphasizes the significance of integrating balance for sustainable business growth and personal fulfilment.

- Learn the connection between personal development and business success, as Warwick discusses the impact of trauma patterns on achieving one's full potential.

...

I cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I'd share with you my insights from having over 300 students (double 150 - that's the connection ;)) in my course: DIY Design My Biz.

I'm going to share with you from 2 sides:

1) What I've seen are common struggles and solutions for biz owners DIYing their graphics

2) Key things that I've done as a course creator to build a successful program

Enjoy!! And thank you for being here!! If you're one of the lucky ones who've listened to all 150...

I'm so excited to introduce you to Laken Chin Poy, a true powerhouse in the business and inner work arena. In this episode we'll cover wisdom on building businesses, embracing life's challenges, and mastering the art of growth like a boss.

Our girl Laken didn’t have it easy. I mean, she started from the bottom, dealt with some serious curveballs, and shaped her challenges into stepping stones for success. From postnatal depression and financial woes to a rollercoaster ride of relationships, bankruptcy, and more, Laken has been through it all. Her journey is a testament to re...

Do you really need a full brand or can your business get by with just a logo?

SOME businesses can get by with just a logo (I'll share who that might be in this episode), but if you want long-term success for your brand... you need just that... a brand. A visual brand that is MORE than your logo. One that sets the visual style of your business: from fonts, to colours, to elements and more.

Why? Well, I'll cover that in this episode.

Need help with your own brand? Head to www...

What a treat you are in for! There's not much Emily and I don't discuss in this episode - covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we've found works (and doesn't work in our own businesses).

You'll learn organic ways you can market, hear how other mums in business organise their lives, create clear messaging in your business, learn Emily's predictions for 2024 in the marketing world and much more.
 

ABOUT EMILY:

Emily Osmond is an online marketing strategist and educator w...

Okay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me.

I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet.  

Want to work with me in 2024?  

Here are the 2 main ways:

Learn to create your own brand/graphics: https://whitedeer.co...

Feeling burnt out in business or constantly getting sucked into people pleasing? Boundaries might be your solution. Special guest, Kylie Broadfoot, a mindset and human behaviour coach joins us in today's episode to explore the importance of establishing clear communication, managing priorities, and maintaining a healthy work-life balance in order to thrive in business.

Key takeaways:

- Establishing clear communication and response time expectations with clients can reduce pressure and urgency in business interactions.

- Setting boundaries, such as specific work days and using calendar systems, is essential for preventing burnout and fostering...