Ops Cast
By: MarketingOps.com
Language: en-us
Categories: Business, Marketing, Careers
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban
Oct 27, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems.
The conversation focuses on Martech maturity, how to know when you have outgrown your current setup, what signals indicate it is time to evolve, and how to align platforms and processes as...
Duration: 00:50:29From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn
Oct 20, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.
The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real busi...
Duration: 00:56:29The Human Side of Marketing Ops with Sari Hegewald
Oct 13, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.
She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores...
Duration: 00:54:28Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
Oct 09, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.
They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to...
Duration: 00:55:22Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Oct 06, 2025Text us your thoughts on the episode or the show!
In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.
In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy...
Duration: 00:52:43Translating Data to Boardroom Impact with Jon Russo
Sep 29, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg.
Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.
Jon dives into the importance of translating complex marketing data into business lan...
Duration: 00:48:06When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Sep 22, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.
Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares in...
Duration: 00:59:00Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Sep 15, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.
Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused ma...
Duration: 00:52:41Building Trust in an Age of AI with Karen Kranack
Sep 08, 2025Text us your thoughts on the episode or the show!
In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field.
We dive into key considerations for marketing professionals as they navigate the challenges of implementing AI, from transparency in AI usage to addressing data privacy concerns and...
Duration: 00:50:41The Foundational Operations Gap with Evan Kubitschek
Sep 08, 2025Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale.
Evan explains why addressing foundational processes and systems early on is essential to avoid building a house of cards. He discusses how tech debt, process inefficiencies, and the lack of clear...
Duration: 00:44:38Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
Sep 02, 2025Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO.
Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conversation also covers the shift from rules-based to reasoning-based systems and the role of AI in modern marketing...
Duration: 00:58:07How AI Upleveled the Promise of Personalization with Dean de la Peña
Aug 26, 2025Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.
Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.
Topics covered include
Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless
Aug 18, 2025Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).
In this episode, you’ll learn:
Why the traditional MQL model may be falling short and where MQAs step in.How to realign marketing and sales around shared intent signals.Common pitfalls wh... Duration: 00:51:05Inside the Community-Building Power of Women in Marketing Operations
Aug 13, 2025Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.
What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a professional community?
To answer these questions, four inspiring guests share their perspectives on how participation turns into meaningful connection...
Duration: 01:01:07How Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric Hollebone
Aug 07, 2025Text us your thoughts on the episode or the show!
On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.
Whether you’re in mark...
Duration: 00:59:00Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain
Aug 06, 2025Text us your thoughts on the episode or the show!
On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.
Tune in to hear:
Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executive... Duration: 00:55:31Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain
Aug 04, 2025Text us your thoughts on the episode or the show!
On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.
Tune in to hear:
Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executive... Duration: 00:56:53Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall
Jul 29, 2025Text us your thoughts on the episode or the show!
On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.
Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.
Tune in to...
Duration: 00:40:37The Meaning of Life, the Universe, and MOPs with Andy Caron
Jul 22, 2025Text us your thoughts on the episode or the show!
On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting.
We unpack the role of curiosity and "hand-raisers" in MOPS success, debate the nuances and pitfalls of attribution modeling (with a detour through The Hitchhiker’s Guide to the Ga...
Duration: 00:53:26Moneyball for Lead Scoring with Lucas Winter
Jul 14, 2025Text us your thoughts on the episode or the show!
On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency.
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"Moneyball" Meets Marketing Ops: Lucas applies the Moneyball philosophy to lead scoring—focusing on what actually drives conversions versus what sales or execs think looks good... Duration: 00:46:41Demand Gen and Ops Working Together with Janelle Amos
Jul 07, 2025Text us your thoughts on the episode or the show!
On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.
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How top marketing ops teams stand out by aligning tactical work with broader business goals... Duration: 00:43:58Behind the Scenes with the OpsCast Crew
Jul 01, 2025Text us your thoughts on the episode or the show!
On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we’re headed.
Tune in to hear:
Membership Model Shi...
Duration: 00:47:29Following Your Passions to Marketing Operations with Ahmad Moore
Jun 16, 2025Text us your thoughts on the episode or the show!
On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path.
✨ Tune in to hear:
Why marketing ops is “IT with better branding” — and why that mattersThe underrated power of listening deeply and building an “empathy engine”How cross-functi... Duration: 00:48:25How Can Marketing Ops help with the "Messy Middle" of the Buyers Journey with Martin Pietrzak
Jun 09, 2025Text us your thoughts on the episode or the show!
On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today’s buyer’s journey.
Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new reality by becoming strategic partners who help build flexible data-driven systems that enabl...
Duration: 00:42:52Why Should Marketing Ops Pros Care About Customer Marketing and Customer Contact Data with Irwin Hipsman
Jun 02, 2025Text us your thoughts on the episode or the show!
In today's episode, we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response.
Together, they dive into:
The definition of customer contact databases and why focusing on individuals—not accounts—is crucial.Key findings from Irwin... Duration: 00:49:05The MOps Leap: Transitioning into Strategic Marketing Roles with Rick Collins
May 26, 2025Text us your thoughts on the episode or the show!
On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he’s learned along the way. Whether you're early in your marketing ops career or looking to break into leadership, this conversation is packed with valuable takeaways on navigating transitions, building tr...
Duration: 00:46:45Email Deliverability in the Age of AI with Mustafa Saeed
May 19, 2025Text us your thoughts on the episode or the show!
The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.
When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled...
The Ugly Work Behind a Beautiful CRM
May 12, 2025Text us your thoughts on the episode or the show!
Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.
In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that ma...
Duration: 00:49:51How to Streamline GTM Execution with Garrath Robinson and Sebastian Hidalgo
May 05, 2025Text us your thoughts on the episode or the show!
Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it’s not just about tactics or tools—it’s about speed, trust, and team unity.
Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales...
Duration: 00:50:08How To Find Use Cases to Use AI to Automate Ops Tasks with Tarun Arora
Apr 28, 2025Text us your thoughts on the episode or the show!
Feeling swamped by marketing operations busy work?
AI-powered automation can help you reclaim your time — but knowing what’s real versus hype isn’t easy.
In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.
You'll hear real-world examples, from inbox ma...
Duration: 00:49:47How to Create Content at Scale with Satej Sirur
Apr 21, 2025Text us your thoughts on the episode or the show!
When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.
Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a...
Why Marketing Ops Professionals Should Understand Product Marketing with AJ Driscoll
Apr 14, 2025Text us your thoughts on the episode or the show!
What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.
The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through...
Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp
Apr 10, 2025Text us your thoughts on the episode or the show!
Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.
Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and...
Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz
Apr 07, 2025Text us your thoughts on the episode or the show!
What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.
Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data plat...
Tips and Tricks for Finding a New Ops Role with Ryan Murphy
Mar 24, 2025Text us your thoughts on the episode or the show!
The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.
He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers re...
Garbage In, Garbage Out: How Bad UTMs Wreck MAP, CRM & CDP Attribution with Dan McGaw
Mar 17, 2025Text us your thoughts on the episode or the show!
Ever feel like your marketing data is giving you half-truths? You're not alone. In this eye-opening conversation with Dan McGaw, founder and CEO of UTM.io, we dive deep into the critical but often overlooked foundation of all marketing attribution: UTM parameters and proper data governance.
We explore the real challenges marketing ops professionals face in implementing consistent UTM parameters across global organizations. Dan shares practical insights on how to transform your approach from the ubiquitous "UTM spreadsheet" to more robust systems that enforce taxonomies...
The Evolution of Video Production with Christian Schu and David Siciliano
Mar 10, 2025Text us your thoughts on the episode or the show!
The landscape of video production has undergone a seismic shift over the past decade. What was once a straightforward process of creating a single, polished piece of content has evolved into a complex ecosystem where every production must function across multiple platforms while maintaining its emotional impact.
In our conversation with Christian Schu and David Siciliano, two veteran video producers working with major brands across continents, we explore how the fundamentals of video marketing have transformed. Christian, who creates content for high-end audio brands like...
The Value of Sales and Sales Ops Experience for Marketing Ops Pros
Mar 03, 2025Text us your thoughts on the episode or the show!
In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.
Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With...
How to Run 350 Events a Year with Anna Tumanova
Feb 24, 2025Text us your thoughts on the episode or the show!
Join us for an enlightening conversation with Anna Tumanova, the Events Marketing Lead at Gorgias, as we unravel the complexities of managing large-scale events. With her impressive track record of orchestrating over a thousand events, Anna offers a unique perspective on how to elevate brand presence through strategic event marketing. From the grandeur of Gorgias Connect to small-scale dinners designed to test new markets, Anna reveals the secrets behind Gorgias's diverse event portfolio and their pivotal role in market expansion.
Explore the meticulous details that...
Career Growth and the MAGIC Framework with Carrie Fabris
Feb 17, 2025Text us your thoughts on the episode or the show!
Unlock the secrets of harnessing energy for personal and professional success with our special guest, Carrie Fabris, founder and Chief Reframer of CareerFrame. Together, we redefine the concept of Return on Energy (ROE), offering a fresh perspective on how to evaluate the energy we invest in our daily tasks. Discover Carrie's insightful four-step approach to ROE, which will help you verify feelings, pinpoint impact, balance costs, and make decisive actions about whether to continue or drop certain tasks. By embracing tools like Clifton StrengthsFinder and Myers-Briggs, Carrie...
Duration: 00:54:27The Impact of AI in Operational Efficiency with Kobi Stok
Feb 13, 2025Text us your thoughts on the episode or the show!
Join us as we unravel the transformative power of AI in business with Kobi Stok, the visionary entrepreneur behind Forwrd.ai. Discover how his journey from WalkMe to launching Forwrd.ai is reshaping the landscape of data science automation. This episode promises insights into how AI can act as a team of data scientists, empowering businesses to turn complex data into clear, actionable strategies and enhanced performance. Kobi provides an insider's view into current challenges and solutions, highlighting the need for accessible tools that revolutionize decision-making processes.<...
Duration: 00:48:53Innovative Marketing with AI and Human Insight with Deirdre Mahon
Feb 10, 2025Text us your thoughts on the episode or the show!
Unlock the secrets to building a formidable marketing operations function with insights from our expert guest, Deirdre Mahon. Deirdre, a trusted advisor in product marketing and growth, reveals the essential steps early-stage companies must take to set up their marketing operations for success. From selecting the right marketing automation system to establishing clear KPIs and fostering cross-departmental collaboration, she provides invaluable guidance to ensure your organization is on track. Deirdre also highlights the often-overlooked aspects like budgeting for tools and processes alongside campaigns, ensuring a well-rounded approach.<...
Duration: 00:52:16Precision at Scale: How to Maximize Demand Generation ROI with Clemens Deimann
Feb 06, 2025Text us your thoughts on the episode or the show!
What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and...
Duration: 00:52:03How to build a Marketing Ops career on a budget with Jannelle Roscoe
Feb 03, 2025Text us your thoughts on the episode or the show!
Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with external clients but also within internal teams. Her insights into customer journeys and motivations are must-hear lessons for anyone navigating the complex...
Duration: 00:49:59The Future of Martech: How AI is Revolutionizing Marketing Operations with Luke Crickmore
Jan 30, 2025Text us your thoughts on the episode or the show!
Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for creativity, and crafting more personalized marketing experiences that cut through the noise. Discover how AI empowers marketers to concentrate on what truly matters: interpreting data to make informed decisions and fostering innovation in...
Duration: 00:41:41Where are all of the B2C Marketing Ops Pros? with Cory Huff
Jan 27, 2025Text us your thoughts on the episode or the show!
Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.
• Investigation of storytelling as a powerful marketing tool
• Discussion on personalizing marketing messages
• Examination of the transition from B2C to B2B marketing
• Insights on data challenges within marketing operations
• Importance of team collaboration in marketing execution...
The Evolved Marketer: The Emerging Breed of Marketing Ops Professionals with Yomi Tejumola
Jan 23, 2025Text us your thoughts on the episode or the show!
What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and strategic thinking. With Yomi’s insights, we discuss the rise of the "evolved marketer"—those who harness AI not just for productivity but as a catalyst for personal and professional growth.
Picture your...
Blurring the Lines: Exploring B2B and B2C Marketing Operations with Beth Horrigan
Jan 20, 2025Text us your thoughts on the episode or the show!
This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors.
• Discussion around pivotal career moments in marketing
• Exploration of B2C emotional marketing vs. B2B rational marketing
• Insights on campaign management and cross-team collaboration
• Importance of technology and AI in marketing operations
• Commonalities from the 2024 State of the MoP...
From Twinkle, Twinkle to MOps and Mimosas: 4 Years of OpsCast Moments
Jan 15, 2025Text us your thoughts on the episode or the show!
Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted moments, all while exploring the evolving intersection of marketing and technology. As we reminisce about our beginnings...
Duration: 00:55:34Analytics Should not be a Million Dollar Problem with Janet Gehrmann
Jan 13, 2025Text us your thoughts on the episode or the show!
Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools that make data integration and visualization more accessible, and how advancements like APIs are simplifying the user experience. As Janet shares her insights, you'll learn about innovative ways to streamline the BI process, overcoming challenges with evolving computing...
Duration: 00:56:18How to Create a Culture of Experimentation with Brendan Burke
Jan 05, 2025Text us your thoughts on the episode or the show!
Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His intriguing journey from politics to tech underscores the unexpected paths our careers can take, offering lessons in flexibility and growth.
Explore the art...
Data Driven Marketing Needs Humanity Too with Leanne Dow-Weimer
Dec 29, 2024Text us your thoughts on the episode or the show!
What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on sustainable, evidence-based approaches can lead to lasting success, avoiding the pitfalls of quick fixes.
But that's just the beginning. We also...
The Mindset for the Most Effective Rev Ops Teams with Sean Lane and Laura Adint
Dec 17, 2024Text us your thoughts on the episode or the show!
What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collaboration grew into an official partnership with a publisher, emphasizing the value of diverse perspectives in crafting a resourceful handbook for re...
Duration: 00:51:55Balance, Neurodiversity, and Workplace Environment Impacts on Teams with Kelly Robinson
Dec 11, 2024Text us your thoughts on the episode or the show!
Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only addresses functionality but also supports well-being, offering practical advice for those adjusting to new living and working conditions.
In...
All Things Salesforce with Hannah Nodus
Dec 02, 2024Text us your thoughts on the episode or the show!
Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforce products. Her story is a testament to the serendipitous paths that can lead...
Duration: 00:48:14The future of content and producers in the world of AI with John Pagano
Nov 25, 2024Text us your thoughts on the episode or the show!
Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing video content production. From catering to Nickelodeon's diverse global audience on 53 YouTube channels to overcoming the challenge of creating high-volume content with limited resources, John shares strategies that resonate with both legacy media companies and B2B enterprises.<...
Duration: 00:42:41Buying Groups as an Extension of ABM with Alice Walker and Christine Maxey
Nov 21, 2024Text us your thoughts on the episode or the show!
Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you with a balanced approach that enhances your understanding of key decision-makers within target accounts, bridging the gap between marketing qualified leads and account-based marketing strategies.
Alice and Christine dive into the synergy between buying groups...
Operationalizing First Party Data with Vishnu Vankayala
Nov 18, 2024Text us your thoughts on the episode or the show!
Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscious digital landscape. Discover the game-changing shift from traditional tracking to server-to-server connections and the ways ID resolution can sharpen your performance marketing strategies.
<...
How Your Role in Marketing Operations Will Evolve with Garrath Robinson
Nov 11, 2024Text us your thoughts on the episode or the show!
Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and optimization. Garrath's experience with tech and operations has fueled his passion for startups and go-to-market strategies, equipping him with invaluable lessons on how to turn marketing into a strategic asset for any company.
Shifting gears, we...
Data-Driven Marketing is Dangerous with Jonathan Hansing
Nov 07, 2024Text us your thoughts on the episode or the show!
What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B marketing, as Jonathan elaborates on his experiences at Narrative Science, Tableau, and Salesforce. Together, we navigate the potential and pitfalls of data-driven methodologies in the world of AI and marketing, as Jonathan humorously admits to being an "AI...
Duration: 00:48:49Organizational Readiness and How it Impacts Marketing Effectiveness with Tony Ferreira
Nov 04, 2024Text us your thoughts on the episode or the show!
Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals how a strategic approach, emphasizing readiness and structure, is essential to truly leveraging technology investments within your organization.
Throughout our...
Really listen to your customers
Oct 31, 2024Text us your thoughts on the episode or the show!
Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between marketing endeavors and tangible sales results—a task she approaches with both passion and precision. Her expertise, ga...
Duration: 00:30:55How to Build the Case to Focus on Data Quality with Stefano Mazzalai
Oct 28, 2024Text us your thoughts on the episode or the show!
Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sector to the strategic heart of marketing operations, Stefano’s journey is a testament to the power of analytical skills in shaping a successful career. Discover the pivotal moments and decisions that led Stefano to pivot fr...
Duration: 00:47:42Follow Your Curiosity
Oct 24, 2024Text us your thoughts on the episode or the show!
Embark on an adventure through the landscape of MarTech consulting with the guide extraordinaire, Bryan D'Andrea. Swap the predictability of agency life for the thrill of carving your own independent path as Bryan, a San Diego-based consultant, joins us to share the twists and turns of his professional journey. Courtney and Grant sit down with Bryan to delve into the world of marketing technology operations, discussing the ins and outs of powerhouse platforms like Salesforce and HubSpot. Bryan doesn't just talk shop; he provides a masterclass in...
Duration: 00:30:04Be confident in your expertise
Oct 24, 2024Text us your thoughts on the episode or the show!
Discover the transformative journey of Julz James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aiming to pivot their careers with finesse and strategic prowess. From her inaugural steps in the industry to establishing her consultancy, Julz' experiences serve as a masterclass in building lasting client relationships, adapting to diverse Marketo environments, and the continuous upskilling required to navigate the dynamic terrain of marketing...
Duration: 00:28:33Everything I learned about Marketing I learned as a Pro Wrestler with Devin Leshin
Oct 21, 2024Text us your thoughts on the episode or the show!
Imagine stepping into the ring of professional wrestling and how it could transform your approach to the corporate world. That’s precisely what happened to Devin Leshin, a marketing technologist at Microsoft, whose journey from wrestling fan to wrestling performer has left a lasting impact on his career. Devin shares how his passion for wrestling, sparked through resourceful ways to catch pay-per-view events and a chance encounter at an Elks Lodge, seamlessly intertwined with his trajectory in marketing operations and technology. The episode shines a spotlight on ho...
Duration: 00:55:44How Marketing Ops Can Turn Data into Actionable Insights with Adrianna Shukla
Oct 17, 2024Text us your thoughts on the episode or the show!
Unlock the secrets of data management in marketing operations with Adrianna Shukla, Director of Demand Generation at Snowplow. Join us as Adrianna shares her expertise on constructing a robust operational backbone that ensures data accuracy and actionability, a crucial element for any marketing strategy. Discover the art of aligning data collection with business outcomes and avoid the common trap of excessive data gathering without a purpose.
Our conversation takes you through the intricate challenges of harmonizing data across departments like sales, finance, and marketing. Learn...
A Marketing Ops Professional's Guide to Finance with Nick Araco
Oct 14, 2024Text us your thoughts on the episode or the show!
Join us as we engage in a dynamic conversation with Nick Araco, the visionary CEO and founder of the CFO Alliance. What if finance roles were not just about numbers but also about building community and collaboration? Nick sheds light on his journey in creating a safe and interactive space where finance leaders are empowered to connect, debate, and influence their enterprises effectively. We've touched on the exciting possibilities for Mopsapalooza 2025, including a potential CMO CFO panel—a testament to the powerful synergies between finance and marketing op...
Duration: 00:48:24How can AI Reinvent Marketing Ops and Analytics with Chris Golec
Oct 10, 2024Text us your thoughts on the episode or the show!
Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been active advising CEO's and marketing executives, investing in start-up's, and supporting various philanthropic organizations. Previously, he founded Demandbase to transform B2B advertising, marketing and sales through innovations in digital technology and pioneered the ABM technology category. Prior to starting Demandbase, Chris founded Supplybase to help...
Duration: 00:46:35Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Oct 07, 2024Text us your thoughts on the episode or the show!
Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.
Sangeetha is Vice President, Professional Services at Informa. She has been in IT leadership in various capacities at Informa for several years. Prior to Informa, she was part of IT project management and technology with UBM, which was acquired by Informa. And, her early career was in solution architecture for web/CMS/Ecommerce.
Mary Wallace i...
Duration: 00:44:50Establishing MarTech as a driver of measurable business impact with Mirko Roettgers
Oct 03, 2024Text us your thoughts on the episode or the show!
Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. Prior to joining Triggerfish, Mirko held leadership roles in digital transformation, digital marketing, and other related fields both internally and at agencies.
Tune in t...
Lessons Learned from the Origins of Slack with Johnny Rodgers
Sep 30, 2024Text us your thoughts on the episode or the show!
Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started sharing some stories about the early days (and beyond) of Slack. You can read those and subscribe for notifications as new posts are published at buildingslack.com.
Tune in to hear:
Journey of Slack: Johnny discusses his transition from web development to... Duration: 00:53:25From Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric Hollebone
Sep 26, 2024Text us your thoughts on the episode or the show!
In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and precise. This discussion spans from the integration of digital strategies in higher education to the internal marketing challenges within...
Duration: 00:54:24Lessons Learned from an OG ABM Expert with Jessica Fewless and Andrea Frazier
Sep 23, 2024Text us your thoughts on the episode or the show!
Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit organizations. Meanwhile, Andrea shares how her solid background in agricultural economics provided her with the analytical prowess essential for...
Duration: 00:52:54Is Moonlighting Cheating?
Sep 19, 2024Text us your thoughts on the episode or the show!
Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate dance with tax considerations, he lays bare the essential steps for those who dare to tr...
Duration: 00:27:05Marketing Ops as a Path to COO with Stephanie Valenti
Sep 16, 2024Text us your thoughts on the episode or the show!
Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from managing restaurants to leading sales teams and eventually holding executive roles across diverse industries. Discover how her operational mindset became the foundation of her achievements in sales and leadership, and gain insights into the evolving landscape of sales and marketing alignment.
Stephanie opens up about the power of vulnerability...
Introducing the Society of Martech Consultants
Sep 12, 2024Text us your thoughts on the episode or the show!
Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tapping into our personal stories, you'll hear firsthand the challenges we've faced and the exhilarating sense of freedom that comes from striking out on our own. Whether you're a seasoned consultant or a fresh face in the field, our candid conversations promise a trove of knowledge to empower...
Duration: 00:16:27Practical tips for Project Management with Blaine Tetterton
Sep 09, 2024Text us your thoughts on the episode or the show!
Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, she shares how skills honed from managing the chaos of the stage have seamlessly translated to her current role. Plus, get the inside scoop on an upcoming event in the Raleigh-Durham area where experts will discuss the transformative impact of AI on marketing.
Dive deep into the nitty-gritty of structuring...
Lessons Learned in a Shifting Landscape for an Entrepreneur with Vivian McCormick
Sep 02, 2024Text us your thoughts on the episode or the show!
What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey from the legal world to entrepreneurship, sharing profound insights about her time as in-house counsel at the Business Development Bank of Canada, and how it ignited her passion for building businesses. Discover how she navigated the leap from practicing law to launching Willit, complete with lessons...
Duration: 01:03:24Marketing Ops isn't Marketing - The Spicy Hot Take
Aug 26, 2024Text us your thoughts on the episode or the show!
Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, and listen to Michael Hartmann and Naomi Liu as they share their differing viewpoints on the operational focus and...
Duration: 00:46:43A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia
Aug 19, 2024Text us your thoughts on the episode or the show!
On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.
Tune in to hear:
The unexpected challenges and lessons of building a marketing ops agency from the ground up.How to navigate the complexities... Duration: 00:47:25The Perfect Storm of AI, Rev Ops Growth and Focus on Profitability with Jeremy Steinbring
Aug 12, 2024Text us your thoughts on the episode or the show!
On today's episode, we walk with Jeremy Steinbring, Founder of RevOnyx, a Revenue Operations agency. Prior to starting RevOnyx, Jeremy led a Salesforce practice at another consultancy. Before that, he held several leadership roles in GTM & Product at companies focused on CRM, Salesforce, Hubspot and other platforms. He has also held business systems leadership roles, and has even worked in retail banking and insurance.
Tune in to hear:
-From retail banking to leading a Salesforce practice, and eventually founding Revonix, Jeremy discusses the key mo...
Community-led and Partner-led GTM Approaches with Asher Mathew
Aug 05, 2024Text us your thoughts on the episode or the show!
In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM, including roles at Demandbase, Avalara and LeanData.
Tune in to hear:
- Asher explain the concept of operational debt, its impact on businesses, and how it parallels technical debt.
- The evolution and im...
Duration: 00:46:45The Future of AI in Search Marketing with Adi Abdurab
Jul 29, 2024Text us your thoughts on the episode or the show!
Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialects and thought patterns, making it an integral part of our everyday digital experiences.
They complex...
Building Collaboration in Revenue Operations with Rosalyn Santa Elena
Jul 22, 2024Text us your thoughts on the episode or the show!
Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dynamic field of revenue operations. Rosalyn unveils the motivations and challenges of leaving a stable role in a large enterprise to build something innovative from scratch. Learn about the learning curves she tackled, the risks she embraced, and...
Duration: 00:51:18Mastering Marketing Analytics: Insights and Strategies with Shivani Bhatt
Jul 15, 2024Text us your thoughts on the episode or the show!
Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressing the critical gaps in understanding analytics in marketing and sales, this episode promises to elevate your data analysis skills.
We tackle the misconceptions about dashboards and explore the often-overlooked value of well-prepared data sets. Through Shivani's experiences, we...
The importance of Community to our Ecosystem with Asher Mathew
Jul 08, 2024Text us your thoughts on the episode or the show!
Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing you with actionable advice to foster a sustainable and competitive edge in your market.
Dive into the strategic advantages of leveraging both user and professional...
Empowering Customer Success to Drive Revenue
Jul 01, 2024Text us your thoughts on the episode or the show!
Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing. Mark reveals why marketing to existing customers for upsell, cross-sell, and retention, as well as leveraging their advocacy to attract new prospects, is becoming increasingly crucial. Despite its importance, many organizations still favor new logo acquisition. We tackle...
Duration: 00:39:56The Journey of Aligning Teams for Business Success with Natalie Furness
Jun 17, 2024Text us your thoughts on the episode or the show!
Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care and customer relationship management (CRM). With her scientific background in biomechanics and neurophysiology, Natalie offers a fresh perspective on designing efficient reporting systems that can revolutionize your business processes.
Join us as we dissect the core functions of RevOps, emphasizing its pivotal...
The Journey to Influential Leadership with Dionne Mejer
Jun 10, 2024Text us your thoughts on the episode or the show!
Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you’ll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being a perfectionist and people pleaser to becoming an influential leader. She unveils her upcoming course, "Lead the Shift: Mastering the Bridge to Revenue Operations Leadership," designed to help you navigate the ever-evolving landscape of revenue operations with confidence. Alongside my co-host, Mike Rizzo, we...
Duration: 00:40:40Mastering the Art of Marketing Ops: From Eloqua IPO to AI-Powered Success Strategies
Jun 03, 2024Text us your thoughts on the episode or the show!
Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, providing you with a treasure trove of knowledge on fostering customer success and the secrets behind securing those coveted platform renewals. Picture this: a blend of cutting-edge AI and the timeless human touch, reshaping the landscape of marketing, where... Duration: 00:56:50Mastering Nearbound Partnerships: Navigating Trust and Strategy with Will Taylor
May 27, 2024Text us your thoughts on the episode or the show!
Unlock the secrets of partnership synergy with the astute Will Taylor, your guide to the Nearbound Go-To-Market strategy. As we traverse this new terrain alongside the head of Nearbound Partnerships at Reveal, you'll grasp how to encircle buyers with a halo of trust and value, impacting everything from brand recognition to customer fidelity and upselling opportunities. Prepare to reimagine the partnership ecosystem, where influencers, affiliates, tech integrations, and service providers become more than just a network, but a unified force for market penetration and growth.
...
Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle
May 20, 2024Text us your thoughts on the episode or the show!
Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster home to the spotlight of stage management and into the strategic folds of marketing operations. This episode peels back the layers of Xander's career trajectory, revealing how the skills of caregiving and orchestrating theater productions have influenced his approach to marketing, strategic...
Duration: 00:53:19Enhancing Resilience: Blending Mental Well-Being with Physical Health and Workplace Innovations
May 13, 2024Text us your thoughts on the episode or the show!
Struggling with the high-stakes demands of marketing ops, I recently found myself reflecting on the immense toll it can take on our mental health. But it's not all doom and gloom; in fact, my latest podcast is a beacon of hope, featuring Andy Mullings of Bluprintx, who joins me to share how feats like the National Three Peaks Challenge can fortify our mental resilience. Together, we trade stories of physical endeavors that underscore the intricate dance between mental well-being and physical health, advocating for the innovative ways...
Duration: 00:55:04Exploring the Possibility of Alphabet's Acquisition of HubSpot
May 06, 2024Text us your thoughts on the episode or the show!
Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the innovative landscape of marketing tools. We don't just stop there; we also weigh in on the shifting tide towards bespoke marketing stacks, questioning whether the allure of customization outweighs the convenience...
Duration: 00:38:59The Secret Sauce of Project Management in Marketing with Jo Gruszka
Apr 29, 2024Text us your thoughts on the episode or the show!
Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing operational programs, Joe stitches together an enlightening narrative on why project management is the quilt that comforts creative and operational teams, allowing them to shine. Her journey from industry expert to founder of a consulting firm that blends efficiency with a dash...
Duration: 00:48:06The Art of Building a Successful Marketing Ops Consultancy with Lauren A. and Sydney M.
Apr 22, 2024Text us your thoughts on the episode or the show!
Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking you through the unexpected hurdles and sharing the unspoken benefits of being the architect of your own career. From the essential cushion of financial security to the indispensable skill of nurturing...
Duration: 00:52:46People-First GTM and how Marketing Ops can Enable it with Mark Kilens
Apr 15, 2024Text us your thoughts on the episode or the show!
Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but cultivate meaningful relationships. Get ready to find out how to infuse a human touch in your business interactions that will not just resonate but also generate revenue.
Throughout...
Using the Go to Network Motion with Mac Reddin
Apr 08, 2024Text us your thoughts on the episode or the show!
Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric marketing and the power of trust in building long-lasting customer relationships. Forget about the days of impersonal, sales-driven tactics—today's marketing is all about creating genuine connections that value people over simple transactions.
Dive into a co...
Manage Your Hype Cycle or be Managed by it with Frans Riemersma
Apr 01, 2024Text us your thoughts on the episode or the show!
Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, offering a fascinating glimpse into the way we, and the organizations we are a part of, come to grips with the relentless tide of new tech. If you're curious about aligning your tech investments...
Duration: 00:50:33