ADTENTION! The American Advertising Federation Tenth District Podcast

It's a 10 Questions with D10 Webinar Replay with Crystal Anderson, Partner and Chief Strategy Officer at 3Headed Monster.  Class is in session.  Enjoy.

Just in case you missed it, or want to share it with your local AAF Club, this is a replay of the D10 event on The American Advertising Awards. 
This in-depth American Advertising Awards 101 Webinar was led by Sophie Rogers, District 10 American Advertising Awards Chair. 
In this webinar, we covered:  What are the American Advertising Awards and why they matter: We learned how the AAAs celebrate the best in creative excellence and why participation can elevate your work, your career, and your club.  How to enter through the OpenWater portal:  We provided a clear, step-by-step guide to help...

In our newest episode, we have a great conversation with indie agency owner and District 10's 2nd Lt. Governor Elisa Silva. 

Advertising technology is scary, if you don't understand it.  At the top of the list is data privacy, the ethical use of generative AI in marketing and advertising, self-regulation and much more.  Listen to a replay of an event that took place on May 8th 2025.  From your friends at AAF-Austin and AAF-D10, this is a Texas Day at the Capitol Replay.

It's so much more than just a great smile.  Austin Sandy will be taking the next steps as our new Governor of District-10.  Coming off another banner year with our current Governor, A.B Barrera, this district is poised for success.  A.B. many thanks for your beautiful spirit, inspiration and direction.  So today, get to know Austin Sandy a little better.  You'll be inspired!

AAF D10 Webinar - Pushing Back on Ad Legislation
 
The AAF D10 Webinar discussed strategies to oppose ad tax legislation, using Nebraska's experience as a case study. Robert Richardson and Cassi Warren detailed how they formed a coalition with the Nebraska Broadcasters and Press Associations, ANA, and the National Federation of Independent Businesses to oppose a 7.5% ad tax. They emphasized the importance of early preparation, building relationships with legislators, and leveraging national resources. Despite initial success, a reduced 5.5% tax on digital advertising was still imposed on large companies. The speakers advised staying informed, building local networks, and u...

Becoming a COE: How Government Relations Knowledge Can Level-Up Your Career  Listen back to the webinar hosted by AAF’s District 10 leadership where we learned more about potential legislation surrounding AI, Privacy, and Taxation; how AAF advocates for the advertising industry; and how you can make a difference for your company and clients. This free online interactive event was chock full of resources and information.

It's South Padre, it's the beach, it's a D-10 summit.  Expect to learn something, get some sand between your toes, and get ready to have a ton of fun with your friends in District 10.  An event and destination designed to inspire you, because we could all use a little sun and inspiration, right?

On July 31st, D10 hosted a live Zoom event featuring the latest class of Mosaic Award winners.  For those who couldn't be there, we've packaged a replay of the incredible conversation on DE&I.  This is also very impactful and very sharable.  Let's keep this moving.

As we welcome A. B. Barrera, the new Governor of D10, we get an up close snapshot of the incredible things in store for our clubs in 2024-2025.  D10 has a history of doing things in a big way.  From a September Summit on South Padre Island to a Presidents Mid-Year Retreat in January, get inspired by his agenda to grow this "Super-District" even bigger.  

What happens when you illuminate the power of D-10?  You get results.  We look back at the legacy of a year under the direction of Governor Laurel McEuen.  She says leadership is a journey of the heart, and the people that make up D-10 will always be in mine.  Let's look back at another strong year in D-10.

When you end up in the top 8 nationally with NSAC you did something great.  We have two D10 universities headed to Salt Lake City to represent District 10.  Congrats and best wishes to Texas Tech and The University of Oklahoma.  "Z" joins us to talk about the competition and the wins.

You've got questions, we've got the answers.  A little assistance on what you need to do to make that March 7th deadline.  Class is in session for AAFD10 Club Achevment 101.  Time to get inspired.

D10 AAA Chair Sophie Rogers delivers an American Advertising Awards 101 tutorial for those who need guidance or just a refresher on the process.  A great conversation and some of your questions answered.  Listen and learn!

We know the letters DE&I, but do we know the depth of their importance in our society and our industry.  Our November D10 Fireside Chat included Dr. Cephas Archie, Dr. Whitnee Boyd, Keesha Townsend Taitt, and Leigh Browne, as they gave us their perspective on what we are doing right, and what we need to do better.  DE&I in the advertising industry.  Listen and learn.

The AAF brand is powerful.  As a platform representing our industry, as a community builder, as a beacon to make sure our industry stays on course and continues to thrive, and as a great resource for connecting people.  We're talking about jobs, first jobs.  Listen to 3 inspiring stories right now.

From DE&I to audience strength and growth, Telemundo is one of the fastest growing segments in our industry.  Discover the many languages that make up Spanish marketing, and the strength this platform has.  This is a 10 Questions with D10 event recap.  Enjoy!

When Crystal Gonzales started her term as Governor of D10, we were still coming off the uncertainty of a pandemic.  And AAF D10 was quickly capturing the momentum of getting back together, in a big way.  Over her term, D10 also grew membership in a big way.  We are stronger, motivated, and excited about the results.  This conversation is a look back and a look ahead at D10 2022-2023.  Get ready to be inspired.

C'mon, it's Austin, it's Advent10n.  You would need a note from your parents, NOT to be there.  NSAC competition, Mosaic Awards, The Southwest Advertising Hall of Fame.  AAF CEO and President, Steve Pacheco, a keynote from Joanna Jenkins on DE&I, Ben Fauber on how to AI proof your business, a career fair, loads of networking, and hey, it's Austin.  April 12th through the 15th.  So, you comin?

Tell the truth, the whole truth and nothing but the truth.  That attitude resonates in life and touches our industry in a big way.  The Better Business Bureau has been our foundational partner in ethical advertising.  And that value is more important than ever, today.  Learn how you can grab the benefits of a relationship with your local BBB chapter.  That's our latest 10 Questions with D10 conversation.  Enjoy.

AAFD10 continues to bring our advertising community together.  We wanted to take a few moments to deliver some inspiration to you as we look back on 2022 and ahead to 2023.  Enjoy the conversation.

Our D10 Fireside Chats are one more way that D10 connects with our members.  This was Crystal's first 10 with 10 and her comversation with John was enlightening and inspiring.  Enjoy!

Some people wander through life.  Chris Smith, on the other hand, is dancing like Tommy Tune.  On his mantra top ten list:  Be surprising, be predictable.  Don't make ads, tell stories.  He's pretty good at this advertising stuff.

Sophie Rogers knows how to pivot.  So for the past two years, AAF, Northeast Arkansas has kept the doors open and grown that club big time.  Here's a little encouragement from Sophie.  

D-10 is a super district.  With Austin Sandy in charge of programs for the district, D-10 is experiencing phenomenal growth.  This is how you do "programs".  

Larry read the instructions on the box of LIFE.  Respect for self, respect for others, share your knowledge and live a good honorable life.  Enjoy this podcast as friends and associates share their stories and send their best wishes.

I'm not sure there enough hours in the day, or days in the week to accomplish so many remarkable things.  As Governor of D10, Stephanie found the time to do that.  Stephanie takes us back to say thanks to her team and share what's next for the Guvnor.  It's a great conversation.

Dr. Hunt is also the co-author of several marketing textbooks that are in use by students across the country and throughout the world.  

Dr. Evette Allen Moore, Leigh Henderson, and Brandi Rand, together for a D10 Fireside Chat about DE&I.  Discover something you didn't know about cross cultural communication.

AAF is in good hands with their team of volunteer leaders who help guide and shape the powerful grass roots club network across North America.  Larry Brantley's expertise is in growing educational opportunities for AAF members.  The harvest looks very promising.

So, we're getting back together.  And Houston has planned a party to celebrate our industry and the people that make advertising over the top cool.  We are D10 and this is our way to bring us back together in big way.  Enjoy our H-Town hospitality and make your reservations today.

One of the main reasons the American Advertising Federation was created is to educate and keep our industry healthy through a grassroots network to keep our legislators aware of the economic impact our industry has and how legislation affects us.

DO A FAVOR FOR THE FUTURE OF THE ADVERTISING INDUSTRY. HELP MAKE OUR VOICES HEARD.

WEDNESDAY, MARCH 2, 2022, 12:00 NOON CST – 3:30 PM CST

REGISTER NOW FOR THIS FREE EVENT!  Register now at austinadfed.com.  

AAFD10 is a super district.  We do things in a big way.  In a way that brings positive change that touches our industry and our lives.  This is proof positive that DE&I can happen when you have the right attitude and the right people.  Get inspired now.

Both of these folks are glass half full.  You could also say they are full speed ahead with respect for our well-being and safety, even during our challenging times.  Steve and Stephanie give us some inspiration as we wrap up the year, and so many things to look forward to in 2022.  This is a great organization.  Find out why.

From Jeopardy to Wheel of Fortune, to Dr. Phil, and The Doctors, Joe found his creative happy place and is making genre-leading ratings for the shows you love to watch.  You'll love this conversation, too. 

Gather your tools, get connected, lay your foundation and sharpen your skills.  Construct is 2 days of great information and incredible people.  If you have the time, this Student Conference is worth every minute.  Head to AAF-Houston.net right now to register.

The AAF Central Region is huge.  5 incredible districts that drive our industry to be better by what we do and what we represent.  The 2021 Central Region Conference is about to tie all that energy together into a community event that will also inspire.  And we could all use a little bit of inspiration right now.  Hope you are planning on attending.

Two decades as a volunteer, and now as Executive VP, Club Services, Membership and Programs, AAF.  Dawn Reeves understands the value of AAF and the important support that AAF provides for each and every club.  Seriously, if you haven't viewed the Ovation Awards scoring guide, you need to take some time to dig into it.  It really is a "how-to" guide on how to be successful in your club.  Listen, then go and put it into action.  By doing so, you're already a winner.

Working with some of the largest consumer brands, from Walmart to Walt Disney World, EA Sports to The Hard Rock Cafe, the conversation is all about a couple of guys that connected their talents and their passion for our industry.  Matt Stewart and Randy Chase are Rocket Chimp out of Orlando are having the time of their life doing the ad thing.  Governor Stephanie did a great job of asking some great questions...10, exactly.  Enjoy!

A new Mom, a new Governor, and a passion for our industry...that's Stephanie, plain and simple.  Right from the start, at the D10 Central Region Conference in July, she set the bar high, and the energy at that conference was over the top.  Wear your seatbelts, and keep your hands and arms inside the car, this year is going to rock.

6000 accredited businesses over 29 counties in North Central Texas use the Better Business Bureau to help keep us all on the right path.  This is a great conversation with the Wichita Falls President, Monica Horton and what they have been doing during the pandemic and their efforts as we roll into the end of 2021.  It's not business as usual, but with the efforts of the BBB, business is better.  So, is your club connected to the BBB?  

We had a great conversation with AAF President/CEO, Steve Pacheco and Ann Iverson, committee chair for the Barton A. Cummings Gold Medal Award.  Discover what it takes to get there, and what it means to win.  The 2020 and 2021 winners tell us how.

Is your commitment to diversity, equity and inclusion evident through your creative work, and organization-wide initiatives?  This year, especially this year, has been one of awareness and action for DEI.  Bill Richmond, Past Governor of D10 is still hard at working, making sure this event happens.  But we need your nominations, now.  

AAF District 10 and AAF Oklahoma City have put together an incredible day of advertising education and intelligence in a free virtual event.  From women in our industry to diversity, equity and inclusion, to surviving and thriving in a pandemic world, you'll hear inspiring stories from ad industry leaders.  Again, this is a must-attend event.  Go to AAF10.ORG to register, now.

Our world is constantly changing and the work of championing diversity and inclusion is a never ending journey.  At Lopez-Negrete, there is one constant going forward; to define and address inclusion and diversity in our industry.  The Mosaic Awards are a shining example of great work with high impact by advertising professionals who lead us by example.  Congratulations, to Alex and Cathy Lopez-Negrete on a job well done.

We could have all taken 2020 and thrown it away in hopes for a better year.  On the other hand, the folks that make District 10 great, chose to turn that challenge into new opportunities.  This conversation will make you smile, give you hope and help you understand that making lemonade out of lemons isn't just a saying, it's the way they do it in AAF District 10.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

So, Dr. Wergin taught Carter Campbell everything he knows while at Oklahoma State University.  He must have done a great job, as Carter holds the role of VP, Director of Account Services at Freestyle Creative in OKC.  As the story goes, Carter was a geology major UNTIL Dr. Wergin inspired him to explore the wonderful world of advertising.  This is a great story and quite a few laughs along the way.  Enjoy it, and from the crew at AdTENtion and AAF-District 10, happy holidays.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podc...

How much do you know and understand about the legislative efforts behind our industry, specifically the ad industry here in Texas?  From the privacy laws, our US Postal Service, film industry incentive programs, and the issue of sales tax.  This is a 3 part event, beginning October 20th.  Listen and find out how you can participate.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

Stack Adapt, out of Toronto, one of the fastest growing tech startups, goes beyond the advertising platform by being a hub of innovation, imagination and creativity.  Our conversation with Jason looks at CTR as a logical and strategic point of connection for advertisers who have so many choices to promote their products and services.  Unlocking CTR is the key to turning metrics into ROI success.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

If you didn't already know, The American Advertising Federation was created by the Better Business Bureau.  True story, and what BBB is doing for business in Central Oklahoma is well beyond what you might think.  This is all driven by Kitt Letcher and her team.  Adapting, connecting, inspiring, educating, and partnering with small business to grow results.  This is a really cool story about how its done.  Enjoy.

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

The hardest part about a global pandemic is finding a back door and a safe way to move ahead.  #Advertising is a community of people who love to collaborate face to face. This is challenging.  Well beyond refining the art of #Zoom, Steve Pacheco is working on ways, that until the time comes that we can safely get together, using the tools to keep the conversation strong and connected.  Share this message from AAFD10 with everyone in your club, and let your members know that AAF is here to help.  From the AAF July newsletter, some inspiring words.  "In the w...

Over the past 365 days, somewhere along the way our world was forced to go from face to face, to virtual.  We learned a lot about Zoom.  Those who vowed never to embrace technology, found a new friend in virtual meetings, while keeping that social distancing thing top of mind.  We got to know our families and kids a little better and we discovered that COVID19 wasn't going to stop the efforts of AAFD10.  Bill Richmond leaves an incredible legacy as he hands over the gavel to our new Governor, Suzanne La Forgia.  Wait till you hear what AAFD10 has plann...

Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey.  Larry is a former EVP at the mega Houston agency, FKM.  We joked about the number of books he has written on advertising, that he might consider selling the series, like a set of encyclopedias.  Meet Professor Larry Kelley.  Class is now in session

ADTENTION is an audio production of Radio Lounge, providing voiceover coaching Houston and Houston podcast studio.

 This year the brief came from the folks at Adobe, and the work began late last year.  But this thing called COVID19 got in the middle of NSAC for all competitors.  As our industry goes, Texas State found a way to collaborate and create an award winning entry in what became a virtual experience for judging.  The most exciting thing about the Texas State team was the ability to adapt to our new way of doing things.  What's ahead at finals? Can't wait to see.  But the spirit of this school, especially as it relates to advertising is nothing but a...

John Luciano is also known as "Lucky Luciano" and "Motormouth".  His dealership in Amarillo has all of the assets to create success, even with this COVID19 thing hanging over our heads.  It may not be business as usual, but business happens there right now because of the strong brand he has crafted in his market.  John is also a big fan of how AAF is essential and relevant to any business.  We also discovered the "Ferris Bueller" side of John, who might be growing older, but never growing up, and that's a good thing.

ADTENTION is an audi...

Some folks just love what they do, and some folks love the journey they're on with something new to discover every day.  That's Pete.  Lerma was to be a big part of Advention in April, and he is still locked in on the rescheduled event for 2021.  You will hear an individual who cares passionately about his Hispanic roots with a deep love of our industry.  Take a listen.  We promise there are a few great things you can take away from our interview.

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podca...

AAF is headquartered in Washington DC, but at this time, Steve Pacheco is hunkered down, like the rest of us at his home in Memphis, Tennessee.  The conversation comes from an ad guy who has seen his share of industry disruption over the past three decades.  Steve is a glass-half-full kind of guy and he shares his positive message of how to get to the other side of this crisis.  You'll enjoy getting to know Steve better and you'll benefit from his insight. 

ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podc...

Our lives have been disrupted like never before.  Major sporting events, travel, dining, conventions, social activities, and our day to day life as what we used to call "normal, is gone for now.  Our new normal is practicing safe behaviors, and reaching for a new level of patience in our daily lives.  COVID-19 has also disrupted the advertising industry.  Listen to a district-wide perspective of how we are coping and our optimistic expectations as we adjust to a new way of doing things.  News about what to expect as programs from NSAC to the AAF Hall of Fame adapt to ch...

Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications a Houston agency has practiced this valuable exercise as it relates to the agency and its clients.  On their website is the best description of how this happens.  It's a quote from Maya Angelou and it says "we should all know that diversity makes for a rich tapestry, and we must understand that all threads are equal in value, no matter what the color".  You need to hear what she does.  Audrey is not new to winning awards and industry accolades, but this...

Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message.  All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each agency.  These are great stories of why it's so important to address and promote this aspect of our industry.  Enjoy our conversation and if you can, be a part of the awards celebration coming up April 15th through the 17th at Adv...

Erin Smith doesn't ever sit still. Hooking up with AAF in 2012, she has served on the ADDY committee, been the communications chair, served two years as president and the immediate past-president of Adven10n.  One of her favorite quotes is from Yoda, and it says "Mind what you have learned. Save you it can."  She takes her role as state representative very seriously, but you will hear that Erin takes a friendly approach to our industry and her life.  Enjoy the conversation.

ADTENTION is an audio production of Radio Lounge, providing Houston voiceover training classes and Houst...

These are people you'll want to meet, folks like Steve Pacheco, AAF President and CEO, Adam Morgan with ADOBE, Kevin Fullerton with Spring Board Creative and many more.  It is also the center of the National Student Advertising Competition  Workshops, the Mosaic Awards, the Governor's Ball and the charm of one of the greatest cities in the nation.  So, do we have your ADVENTION?  Take a listen to our interview with Jennifer and go get your tickets...now.

ADTENTION is an audio production of Radio Lounge, providing Houston voiceover training classes and Houston podcast recording studio.

 Dr. Susan Saurage-Altenloh hails from Houston, and had been a member of AAF-Houston for several years.  Susan is also the District 10 Awards and Nominations Chair. Her firm, Saurage Marketing Research has grown to be one of the top research firms in the nation.  Susan was built for advertising and the elements that drive marketing plans.  We talked about the awards and the people, the unsung heroes, the quiet folks behind the scenes that make our industry so vibrant.  With 2020 in full swing, it is time to roll out the red carpet.

ADTENTION is an audio production of Ra...

Sandi Edgar's passion for investing in the next generation of ad stars led her to academia, where she enjoys marketing and teaching "business of the arts" courses at SMU's Temerlin Advertising Institute.  Sandi is all about the importance of training up those who will follow in our footsteps.  A love of fine art and a curiosity about our past keeps Sandi busy when she is not in a classroom.  She was also named a 2019 AAF Dallas Shining Star.  Beyond the "major awards" Sandi is serious about teaching.  Take a listen and learn more about Sandi and NSAC.

ADTEN...

Did you know that there are as many as 18 collegiate teams that vie for the chance to represent the 10th District in the National Student Advertising Competition (NASC) and that the within the 10th District, collegiate teams have won more national champion titles than any other AAF District?  Beyond the creative, what drives this competition, are the dollars donated to the effort.  Blake shares his experience and gives us the chance to see how we as businesses can help it grow.  This is one investment that has nothing but upside rewards written all over it.

ADTENTION is an...

Volunteerism defines Dawn.  AAF Board of Directors, Council of Governor's chair, past judge for multiple NASC campaigns and The American Advertising Awards.  Dawn currently serves as Alabama Education Foundation president.  In the Podcast we talk about education, the value and importance of AD2, the training benefits for AAF club leaders and when she does find time for a little R&R, her favorite places to ski.  Dawn is a strong and positive person and AAF is lucky to have her as our VP of club services.  You'll enjoy her story.

ADTENTION is an audio production of Radio Loung...

Captivate is the marketing company that is hyper-targeted on those business people who travel in high-rise office buildings.  A digital out of home space marketing company that operates collectively as the largest transportation system in the world.  Suzanne was named an Ad Age 4A's Women to Watch, and was President during the 2017-18 term year when AAF/Dallas won Club of the Year.  Needless to say, she is ready to rock the 10th District.  Take a moment to meet Suzanne.

ADTENTION is an audio production of Radio Lounge, providing voiceover training Houston and Houston podcast recording studio.

The Mosaic Awards embrace advanced marketing techniques and business practices and the development of diversity programs that not only help improve the bottom line but also secure a relevant role in a continuously evolving corporate environment.  Because this is such an important element of our world, there are 10 categories that give entrants an opportunity to be a good fit.  On a national level, past honorees include Allstate Insurance, General Mills, the NBA, and others, driven to live diversity and inclusion as part of their core values.  Kelly can tell you more. Now is the time to nominate.

ADT...

If you've never met an assemblage artist, this is your chance to do so.  To really get the full message of what Marc's world looks like, you need to visit www.marceisenberg.com   Imagine gadgets being attached to other stuff and when it all comes together, the story is told.  This is definitely artwork, but it's more like a 3D statement.  You can tell that Marc has really enjoyed his time spent with AAF and he is especially amazed by the students who will become the next superstars of advertising and marketing.  It's a great story.  Hope you enjoy it.

A psychologist, preacher, promoter, politician and a drummer.  Kevin has a varied resume, but the best part is his heart for getting it right as it relates to representing advertisers across the state and district.  His visit to our state capital was a day of listening by our legislators. The most important element of this was more about establishing that connection to perpetuate and build a stronger relationship with the folks calling the shots.  You will get a kick out of Kevin's journey and the cool things he is now doing as the Dallas Government Chair.  The conversation goes from...

Stephanie says AAFD10 is built to be there for their members, to energize and direct growth in the many local clubs they represent.  Her leadership role, as with other's at the top of AAFD10, is to help make the experience of every person in AAF a little bit better.  Stephanie also says AAF has been a great support group for any and all challenges that come up.  As a marketing director for PPHM, she is in a great place as the museum looks at technology to create an even better visitor experience and to attract and inspire people to see...

You can tell that Bill Richmond really enjoys what he does and that he takes his role as Governor of the 10th District very seriously. With that being said, running the world's largest hot dog chain, there is a sense of smile that comes in the package.  Bill was our first choice to kick off the new Podcast series for AAFD10.  Bill says his biggest challenge thus far has been teaching folks how to say "Wienerschnitzel", but seriously, trying to get a grip on the many moving parts of D10.  The most exciting part, those moving parts are rapidly cre...

New media, digital advertising has created some very unique challenges as it relates to transparency.  Wally's "free ad ethics day" will be repeated in the near future, and it is just one part of what Wally has dedicated his life to.  Wallys' background includes time spent as an assistant director for advertising practices at the FTC.  Wally says our industry is doing a pretty good job of doing the right thing, but there is much work to be done as advertisers build consumer trust.  We talked about the recent issues involving Facebook, and how collecting data has caused some seri...