Online Marketing Podcast

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.

A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.

We really need to take the time to tune in our messaging, tune in our offers, and make...

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members.

In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old membership.

Resources:

Let’s talk about the content squeeze!

This might be a new concept to you or maybe you’ve heard it before...

A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy.

And the great news is, this works no matter what your content modality is. Whether it’s a video, podcast or blog, go ahead and create that first initial piece of content. Then from there, you can squeez...

The key to a successful launch is to imperfectly launch.

Get started now, even if you're not ready.

Put your offer out into the world and get real feedback from your audience.

Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.

Launch your first version and see how your audience responds.

The data will show you what's working, what needs improvement, and where to focus your efforts next.

As entrepreneurs and leaders, it's our job to show our audience

what's truly possible - to paint a vision of the life they could be

living and help them overcome their limiting beliefs.

And the only way to make your people really believe in themselves and their abilities is through progress and small wins. 

When they achieve little victories along the journey, their mindset starts to shift. 

They realize "I CAN do this!" and become open to new opportunities that will transform their life.

So...

What is the difference between successful marketers in your niche and the ones that struggle to get sales?

It all boils down to the 3 key pillars that lead to more conversions and successful sales.

And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.

In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.

Find the full show notes here: https://onlinemarketingpodcast.com/sell-smarter-simple-tweaks-to-improve-conversions/

Resources:

Duration: 00:09:45

What is the #1 reason why businesses fail?

Its cash flow.

It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.

When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.

Th...

The “Like” factor is something that often gets overlooked by online entrepreneurs.

While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.

But ultimately, people hit buy because they like a person.

In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...

For many people, Facebook ads are like a slot machine. You never know the outcome.

In this episode of our Mastermind Series, we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much.

Resources:

Not every decision that you make in business is permanent. You have the power and ability to change things as you want.

Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.

I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!

Th...

What do you dream about?

As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.

What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’v...

6 easy things to think about when it comes to your target audience!

When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!

What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How ca...

In this episode, we pull back the curtain on our highest-converting challenge launch.

We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.

By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.

The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.

And when you have everything really tuned in, you don't...

Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?

It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.

So, a key point here is to make sure that whatever we put...

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business.

We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time.

And by keeping those things in mind as you're communicating with your audience, you will create conversations that resonate with your people and build deeper connections.

We are...

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt 

Guess what! Now is the absolute best time for you to start a membership. Here's why…

With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.

Plus, as a business owner, it's going to give you that recurring income, give you that stability so...

You don't need a big list or a big audience when you have the correct aligned offer.

Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.

So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how...

As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.

And the only way to make your people really believe in themselves and their abilities is through progress and small wins. 

When they achieve little victories along the journey, their mindset starts to shift. 

They realize "I CAN do this!" and become open to new opportunities that will transform their life.

So gi...

In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you.

Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/

Find the full show notes here: https://onlinemarketingpodcast.com/building-a-content-framework-that-feels-good-to-use/

Resources:

Stop over-teaching in your launches.

Give value, but not so much that they don't need anything else from you.

Your launch should create desire, not satisfy it completely.

Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.

Give them a taste of your value, but hold enough back that they want more.

Help them see what’s possible, then make your offer the path to get there.

<...

In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.

Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.

We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the...

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.

In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.

Resources:

How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough?

When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”

I challenge you when it comes to your audience, look at why you are really b...

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.

When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?

- Maybe it's an e-book...

What do you dream about?

As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.

What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’v...

In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches.

Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-a-launch-process-you-can-trust-every-time/

Resources:

A lot of people get freaked out with all the moving parts to a launch.

But don't feel like you have to do all the things that others are doing for your launch right out of the gate.

Know that each launch that you do is going to get better and better.

Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience.

And for every new launch, you can add a...

We're creatures of habit. We'd like to do things a certain way.

Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.

But let’s face it: one thing is consistent.. and that is CHANGE!

There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.

In this episode, we are discussing the adaptive mindset you need...

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.

In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.

Resources:

<...

As entrepreneurs, we have to get comfortable looking at the data and metrics in our business.

I know for some it's not your favorite thing, but it's critical to understand what's working and not working.

Start with evaluating just one part of your launch.

Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't.

Then look at how you felt during the whole launch process. Note what felt good and what didn't.

We often make the mistake of over-teaching during our launches. 

While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. 

Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. 

When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.

So don’t forget to teach less and inspire more during your launc...

As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.

But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.

That's why beginning with the end in mind is key.

So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.

<...

In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses.

We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the right mindset and faith in what you do will get you to success.

Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-make-every-launch-more-predictable-with-tracy-beavers/

Resources:

Embrace your mistakes! Celebrate them and learn from them.

This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.

You took that step.

And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't...

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.

In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-instantly-connect/

Resources:



Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time.

But other times, webinars can be too time-consuming and ineffective.

In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen content that converts.

Resources:

Stop sabotaging your own success.

Take your foot off the brake, put it on the gas and start pushing forward. 

Say yes more.  Do things that push you outside your comfort zone, even if

just by a couple inches. Growth and opportunity happen there.

While others hesitate, keep making progress.

Double down on what's working. Do more of what separates you.

Just start taking action and make incremental progress along the way.

Resources:

Create a feedback loop on anything and everything that you do in your business. 

Because there's gold in the feedback and that's where people are constantly improving.

You’ll get insights like:

Why did things in your launch work well and what needs to be improved? 

Why did people buy from you and why did others decide not to?

This will show you what you can tweak and twist for your next launch to make it even better.

So don’t forget to create a feedback loop, lean i...

I want you to just start. I want you to take action!

You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.

Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement...

So many people mess up when it comes to their messaging.

They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.

And this is where they lose a lot of people.

We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..

In this episode, we are discussing how to...

Launches can be overwhelming with so many moving parts going on at the same time.

You've worked really hard, you put a lot of time and energy into it. 

You really want it to do well, and it can get very emotional at times. 

But the important thing is that you’re putting yourself out there, which is what most people do not do. 

That is a big accomplishment, congratulations!

So don’t forget to give yourself some grace during this period, because you’ll...

So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer.

In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.

There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.

Find the full show notes here...

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.

From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success.

Resources:

For a li...

I'm here today to let you know that you are worth it!

Your expertise, your background, what you're all about… all of it!

Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.

On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to in...

Memberships do not have to be complicated. Seriously!

They can be very streamlined, very simple. It all comes down to the promise that you're making.

Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.

But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the...

I’ve seen this happen a lot throughout my years in business.

People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.

But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there’s no one left...

In the market, you will hear often that you got to be an expert before you can put something together. 

But there is another way.

You don't have to have all the knowledge and expertise from the start.

You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.

In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an e...

Stop comparing other people's wins to your progress. You're not in a race with anyone else.

A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.

But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.

Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.

Every day, make those small decisions and take th...

Have you ever had a launch that just didn’t go quite right? 

Maybe there was some sort of misalignment with the list building.

Maybe you didn’t have the right audience that was ready to hear your offer? 

In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your offer and purposely guide them to an informed buying decision.

Find the full show notes here: https://onlinemarketingpodcast.com/the-se...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected.

In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation.

Resources:

For a...

It’s time to raise your standards.

Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.

Everything you've done so far has gotten you here - what's next to level up?

Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!

This will expose you to new possibilities you can't even envision right now.

What new circle of...

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent.

You're gonna get through it!

So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well.

The mental game is more important than the strategies, the tactics, or the statistics.

No matter if it's a great launch or if you faced challenges, you're going to grow during this moment. You are not going to be...

Stop sabotaging your own success.

Take your foot off the brake, put it on the gas and start pushing forward.

Say yes more.

Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there.

While others hesitate, keep making progress.

Double down on what's working. Do more of what separates you.

Just start taking action and make incremental progress along the way.

<...

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose. 

Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment.

In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-run-ads-that-cover-their-own-cost

Resources:

You need to make more offers!

Would you like to know one of the number one thing that has helped me become successful over and over again?

It’s really quite simple: by making more offers!

In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. Bu...

As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants. 

This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success. 

In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase. 

Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at dif...

Launch challenges can be an effective way to funnel your audience into a paid membership.

In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch.

It is all about engaging with your audience in the right way during the challenge that will keep them focused, that handles their objections, and seeds the need to join your paid membership.

Resources:

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.

But here's the truth: you don't have to do it alone.

At some point, it's crucial to let go and bring others on board.

Yes, it's okay to ask for help.

Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.

It's time to take that first step, knowing that you don't...

Begin with the end in mind!

If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things

that you're fearing, the things that are stopping you from wanting to create a membership.

Yes, I'm giving you permission.

You do not have to do the things that you're afraid of. The things that you're avoiding. The reasons that are holding you back.

...

Truth bomb: The most successful marketers are the ones that are adaptive.

Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.

We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.

This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that...

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain.

But all of this didn’t stop Anne Lafollette to pivot and start all over.

Although she never envisioned herself as an online entrepreneur, Anne courageously embraced the chance to create a business from the ground up that no one could ever take away from her.

In this inspiring episode, we are talking with Anne ab...

What we put out is what we're going to attract. This is so true when it comes to our list-building activities.

Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.

I want you to think about that. Think about the quality list that you're going to...

After working hard on your challenge launch, it's time to take it to the next level through scaling.

In this episode, we discuss why looking at your numbers will help you to see what's working and not working.

Review the data from your launch to determine what needs adjusting or eliminating for next time.

This helps create an effective process you can repeat.

Start by evaluating one element of your launch, like emails sent or livestreams.

Make incremental improvements, one step at a time, and grow...

No doubt, a great onboarding process is the key to building a great relationship with your members.

Because that moment, right after the purchase, is the most vulnerable moment for your clients.

They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver.

In this episode of our Mastermind Series, we are discussing how you can create an engaging and informative onboarding process that will leave a good first impression with your new members.

Resources:

I want you to just start. I want you to take action!

You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.

Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement...

Create a membership that isn’t going to weigh you down!

When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.

For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.

You need to set your own boundaries!

What deliverables can you put into the market where you ca...

Community. It’s something we all crave, isn’t it?

We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins!

I’m fact, one of the reasons I love memberships so much is the community experience they can create!

When you have a membership, you have that ability to become a conductor for commun...

So many people mess up when it comes to their messaging.

They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.

And this is where they lose a lot of people.

We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..

In this episode, we are...

You don't need thousands of people in your launch.  You just need the right people!

So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches!

Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.

And...

A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership.

And then they freeze and lose momentum.

In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator.

He is sharing his inspiring journey, how he overcame his perfectionism, his fears and self-doubt to transition from his real-life yoga studio to online membership, and what he learned about attracting the right audience for your offer.

Eric...

In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. 

Resources:

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/l...

There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!

Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody el...

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client?

Make sure you do market research, especially in buyer communities.

We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.

And...

Stop and think about somebody who has been a positive influence in your life.

It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience.

We can be that positive influence, we can be that leader, we can shine light on things that they might have not even thought about and open up their mind to new...

A lot of us get caught up in perfectionism.

We have to have our membership programs done perfectly.

Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted.

In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there, regardless of the number of followers you have and how you can use market feedback to make sure that what you...

Be your own best customer. Now, what do I mean by that?

If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.

We want to exceed expectations.

Now, at the same time that comes...

You launched, now what?

In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.

We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.

Find the full show notes here:

<...

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.

Resources:



For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @re...

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. 

But when launching a challenge or promotion, less teaching is more.

Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.

In your launch, give your audience small wins to open their eyes to what's possible and why they need it. 

But don't share all the steps and details. Save that for your offer. This is wh...

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.

Well, I don’t want that to happen to you!

When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.

As human beings, we are pretty simple, we just want to know if what we’re buying is goi...

Stop treating everybody like a number; go back to having conversations.

This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.

If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a ze...

In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.

Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.

We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning.

Cathy Hay is the founder of the award-winning membership community Foundations...

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.

We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom...

In today’s episode, we discuss how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research.

Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-lead-magnets-that-stand-out/

Resources:



How can you keep members while they are going through financial hardships?

In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.

We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.

Resources:

Share with your audience.

You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!

Share all that you know, and you know an awful lot.

Don't take that for granted!

Resources:

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once!

I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.

If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to co...

At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works.

But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results.

As you grow as an entrepreneur, you want to shift that randomness to intention. We need to be more intentional with the efforts th...

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.

While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.

When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.

Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they...

When it comes to marketing and attracting clients, stop reinventing the wheel!

There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!

Instead of going through the trial-and-error process on your end, wasting time, wa...

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results.

In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results.

Resources:

There are many things you can do to exponentially grow your next launch.

In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.

Resources:

When it comes to memberships, we only have to solve one problem!

But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members.

As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.

How can you help them?

Your deliverables for your membership don't have to be complicated, bu...

Stop hiding your offers!

Selling isn't "dirty" or selfish. Selling is serving.

You're guiding people toward the solution they need.

So instead of surprising people with your offer at the last second, be transparent from the beginning.

And seed your offer throughout your launch.

Let people know you have an amazing offer coming so they can get excited about the possibilities.

This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.<...

Memberships do not have to be complicated. Seriously!

They can be very streamlined, very simple. It all comes down to the promise that you're making.

Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.

But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the...

If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer.

In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer. 

Find the full show notes here: https://onlinemarketingpodcast.com/the-formula-for-high-converting-lead-magnets/

Resources:



Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?

Well, guess what you need to do then?

Track and measure your results, specifically your conversions.

100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page ar...

You launched, now what?

In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.

We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.

Find the full show notes here: https://onlinemarketingpodcast.com...

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by

- making yourself visible in the right places

- creating a daily routine of giving value to your target audience

- and creating relevance while paying attention to social cues in the online space.

Resources: