Marketing News Canada
By: Marketing News Canada
Language: en
Categories: Business, Marketing, Entrepreneurship
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry. Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place. Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
When UX Turns Hostile: Spotting (and Stopping) Enshittification
Dec 12, 2025Recorded live at SocialWest 2025, this episode features Andrew Turnbull, Managing Director of UX and Product at Evans Hunt, in conversation with guest host Meredith McKeough. Together, they explore the growing problem of “hostile user design” and how large platforms are enshittification experiences in the name of growth.
Andrew shares insights from over 15 years in UX, using the Sonos redesign as a cautionary tale of business decisions eroding user trust. The conversation moves from platform-level design trends to what smaller businesses can learn, and avoid. They dig into the systems thinking required to scale responsibly, how to balance grow...
Duration: 00:18:51Cracking the Meta Ads Code: Scaling Sanely in a Shifting Landscape
Dec 05, 2025In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.
She and guest host Meredith McKeough dig into what’s changed with Meta’s Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.
This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity,
audience signals, and systems that run even...
The Intersection of Art and Science: Rethinking Marketing Effectiveness
Nov 24, 2025The Alchemy of Effectiveness Report has just been released, making this the perfect time to visit Paul Tedesco's live conversation from SocialWest 2025.
Recorded just weeks before Effie judging began, Paul, Head of Effectiveness at the ICA, shares the thinking that would go on to shape the 2025 awards. He and host Meredith McKeough dig into why marketers often confuse effectiveness with efficiency, how clear objectives drive stronger outcomes, and what really separates a cool campaign from an impactful one.
This conversation now reads like a preview of what the data would later confirm: the most effective m...
Duration: 00:22:27The Deal is Just the Start: How to Turn Sponsorship into Strategy
Nov 06, 2025In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they’re strategic growth levers built on trust, collaboration, and meaningful activation.
Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can’t, why asking “why” is a marketer’s most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.
If you’ve ever wond...
PR in the Age of Scarcity: How to Build Trust and Earn Real Attention
Nov 06, 2025In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.
Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.
If you're a marketer...
Duration: 00:22:07Attention is Easy, Community is Earned
Nov 06, 2025In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Joe Teo, founder and CEO of HeyOrca!, the Canadian-built social media platform helping thousands of agencies and teams simplify their content workflows.
From dad jokes to dashboards, Joe shares why the point of social media isn’t virality—it’s community. He unpacks how HeyOrca’s product philosophy puts collaboration first, what social media managers actually need in 2025, and how AI can support (not replace) the humans behind the posts.
You’ll hear Joe’s take on why strong communities require intentional moderation...
Duration: 00:22:49Why Email Still Works: Privacy, Personalization, and Inbox ROI
Oct 28, 2025In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s toolkit.
From personalization and automation to privacy laws and deliverability, Geoffrey breaks down the essentials for building an effective, compliant, and high-performing email strategy. He offers practical advice for keeping lists clean, respecting consent, and creating campaigns that t...
Duration: 00:21:51Marketing Without Buzzwords: How to Think, Speak, and Measure Smarter
Oct 27, 2025In this live SocialNext: Toronto 2025 conversation, guest host Maddie Alvarez sits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion.
From buzzword bingo to AI’s real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.
Opinions are the guest’s own.
Duration: 00:37:544Ps in a Pod - TEASER EPISODE
Feb 11, 2025Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career.
Together, we’ll hear their coming-of-age story, get an unfiltered look at what they do, and gain valu...
Duration: 00:28:29Takara Small (VentureKids)
Jan 23, 2025The one where Darian chats with Takara from VentureKids.
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Duration: 00:31:57Rachel Osavitsky-Baker (Stantec)
Jan 20, 2025The one where Darian chats with Rachel from Stantec.
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Duration: 00:21:50Karen Leggett (Manulife)
Jan 16, 2025The one where Ted chats with Karen from Manulife.
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Duration: 00:47:11Geoffrey Blanc (Cyberimpact)
Dec 16, 2024The one where Darian chats with Geoffrey from Cyberimpact.
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Nadia Niccoli (Diageo Canada)
Aug 16, 2024The one where Jyll chats with Nadia from Diageo Canada.
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Kenny Mak (Indig Design)
May 21, 2024The one where Darian chats with Kenny from Indig Design.
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Stephen Kiely (dentsu Canada)
May 20, 2024The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about:
Stephen’s origin storyWhat brands have to watch out forWhat agency folks have to consider when moving up in their careersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:35:40Anick Beaulieu (C2 Montreal)
May 16, 2024The one where Darian chats with Anick Beaulieu from C2 Montreal.
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Duration: 00:34:22Alex Nazarevich (Unbounce)
May 13, 2024The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about:
The importance of landing pages and what to consider when designing a world class pageThe evolution of martech and what to to look out for when utilizing AI assisted marketingMentoring and mentorshipSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:32:30Guy Kawasaki (Author)
May 07, 2024The one where Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable, and:
Why Guy loves writing at Olive GardenWhy AI helps make things betterHow to become remarkable with growth, grit, and graceSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:49:34Mary DePaoli (Royal Bank of Canada)
Mar 14, 2024The one where Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about:
Mary’s journey to her current position with RBCThe RBC FoundationMary’s insights on marketing trendsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:38:41Helen Kontozopoulos (ODAIA)
Feb 05, 2024The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about:
her journey from marketing to AI / Techthe mindset that is critical to establish before using tools in your industryAI and how to prep for it in post secondarySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:37:14Jessica Jensen (Indeed)
Jan 04, 2024The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about:
How Indeed became the world's largest employment platformB2P rather than B2B or B2CMarketing opportunities and challenges in 2024And more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:37:05Judy Lewis + Deborah Weinstein (Strategic Objectives)
Dec 28, 2023The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about:
Their origin stories and journeys in Public Relations and CommunicationsBeing a woman-owned PR company at a time when the industry was dominated by menStories from their time in PRAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:45:54Patrick Chandler (FightCamp)
Dec 21, 2023The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about:
How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M!What Patrick learnt most from Y CombinatorHow to address diminishing returns on your Cost-Per-Acquisition costsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:47:23Lucas Béland (Goloot)
Dec 18, 2023The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about:
The evolution of GolootHow a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech spaceFinding an opportunity in the online advertising space to achieve fast growthSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:39:28Matthew Tsang (AndHumanity)
Dec 14, 2023The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about:
How the notion DEI and Marketing really work togetherWhat brands have done wrong around DEI and what to do about itWhy representation mattersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:45:42Liz Geraghty (Wendy's)
Dec 13, 2023The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:
Wendy's authenticity in brand voice and toneWendy's growth strategy in CanadaSassiness and fun as it connects to a challenger brandSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:29:26Leticia Manzanares (Return-It)
Dec 11, 2023The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about:
Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recyclingHer secret to career growthNewcomers, diversity and leadershipSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:50:40Eric Morris (Google Canada)
Nov 30, 2023The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about:
Current trends in consumer spendingAdvertising advice for retailers around the holidaysAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Christie Horsman (Thinkific)
Nov 20, 2023The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about:
Christie’s journey to her position with ThinkificThe keys to being a successful senior leader in marketingFuture of Creator Economy and B2B MarketingAnd all things dijon mustard!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:38:46Paul Briggs (eMarketer/Insider Intelligence)
Nov 14, 2023The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about:
Paul’s origin story and his journey to his role with Insider IntelligenceMarketing in Canada vs. the USThe future direction for Insider Intelligence (eMarketer) CanadaAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:42:51Nick Lammie (EA SPORTS)
Nov 09, 2023The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about:
Nick’s journey to his position at EAThe recent EA SPORTS FC re-brandFuture directions for EA SPORTSSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:38:20Matt Rivard (Google Canada)
Nov 06, 2023The one where Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about:
Google’s use of AIThe impact of AI on the marketing & advertising industryAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Valerie Walker (Business + Higher Ed Roundtable)
Oct 26, 2023The one where Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about:
The origin and purpose of the Business & Higher Education Roundtable (BHER)Advice on how sector councils can work with post-secondary institutions to address skills gapsThe role of Continuing Education in career developmentThe benefits of Work-Integrated Learning (WIL) for employersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:30:21Danielle Trevino (Crayola)
Oct 23, 2023The one where Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about:
Dani’s journey to working for CrayolaThe Crayola FactoryAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:24:05Steve Mossop (Leger)
Oct 16, 2023The one where Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about:
Steve’s origin storyAI trends in Market ResearchAccurate election polling and what it means for the industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:34:17Ellen Graf-Martin (Hall of Fame Recipient)
Oct 12, 2023The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about:
How Graf-Martin Communications supports their clientsThe Table: a group of Canadian Christian women in positions of leadership and influenceWhat it’s like being a female entrepreneur in a male-dominated industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:39:08Raven Opatovsky (Tim Hortons)
Oct 09, 2023The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about:
Raven’s journey to her position with Tim HortonsHer favourite brands and trends right nowFuture direction for Tim HortonsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:26:42Adam Gellert (HiredHippo)
Oct 02, 2023The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about:
What HiredHippo is doing to help great employers and qualified applicants find each otherHow HiredHippo differs from other recruitment platformsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:26:30Natasha Jung (Cold Tea Collective)
Sep 28, 2023The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about:
How to curate stories for Asian audiencesThe model minority mythThe future of marketing with AI and the ethical questions we have to answerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:55:40Bruce Qi (LaunchPad Technologies)
Sep 25, 2023The one where Ted chats with Bruce Qi, Founder of Launchpad Technologies, about:
The importance of “your people” when it comes to messaging and marketingTips on how to set meeting rhythms to ensure marketers and other members of the organization stay in syncHow to pivot an organization and keep marketing agileSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:38:32IAB SOTN (Full State of the Nation Workshop Recording)
Sep 22, 2023This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 01:07:32Katrina German (Ethical Digital)
Sep 15, 2023The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about:
Social Media Marketing, it’s effects on mental health, and what we can do about itHow to help Indigenous women get into the technology spaceAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:40:49Jacqueline Simpson (Destination BC)
Sep 11, 2023The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about:
Jacqueline’s journey to her current position with Destination BCVolunteering for the BC Chapter of the American Marketing AssociationRecent trends and changes in marketingAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:41:50Stephen Shedletzky – Shed Inspires
Aug 29, 2023The one where Darian chats with Author, Stephen Shedletzky, about:
His new book: Speak-Up Culture: When Leaders Truly Listen, People Step UpThe pillars of Speak-Up CultureHow leaders can foster Speak-Up Culture within their organizationAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:39:59Jodi Kasten (Indeed)
Aug 22, 2023The one where Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about:
Jodi’s role with Indeed CanadaIndeed Canada’s new framework and how it benefits employersWhat employers can do to get better qualified candidatesWhat job-seekers can do to find more well-suited jobsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:28:46Xavier Mufraggi (SVN International)
Aug 04, 2023The one where Sydney chats with Xavier Mufraggi, CEO of SVN International about:
How Xavier started out in marketing at Kraft Foods His move to SVN International, a commercial real estate firmXavier’s advice for CEOs and being successful in businessAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:41:30Shani Gwin (pipikwan pehtakwan)
Jul 31, 2023The one where Darian chats with Shani Gwin, Founder of pipikwan pehtakwan about:
How the business got its name and the meaning behind itThe work pipikwan pehtakwan did with The Juno Awards of 2023Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clientsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:38:34AJ Tibando (Palette Skills)
Jul 27, 2023The one where Darian chats with AJTibando, Co-Founder and Chief Strategy Officer at Palette Skills about:
What “upskilling” isThe origin of Palette Skills and their SalesCamp programAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:43:42Bryan Segal (Comscore)
Jul 13, 2023The one where Darian chats with Bryan Segal, Senior Vice President at Comscore about:
What Comscore does in Canada and globallyHow Comscore is different from other business performance measurement toolsThe Interactive Advertising Bureau (IAB) of CanadaBryan’s journey into marketingAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:25:48Jody Anderson (First Nations Finance Authority)
Jul 04, 2023The one where Darian chats with Jody Anderson, Strategy & Partnerships Advisor at First Nations Finance Authority about:
What the First Nations Finance Authority does for Indigenous communities in CanadaInspiring success stories in Indigenous communities“Let’s Bond”, the FNFA PodcastFuture hopes for the First Nations Finance AuthoritySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:27:22Saul Klein (Gustavson Brand Trust Index)
Jun 29, 2023The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business at the University of Victoria, about:
The newly updated Gustavson Brand Trust IndexTop ten trusted brands for this yearLeast trusted brands for this yearHow brands can become most trusted by consumersPredictions for next year’s IndexSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:32:45Seth Godin (Author)
Jun 26, 2023The one where Darian chats with Seth about:
His new book The Song of SignificanceUnique places to find inspiration The differences between leadership and managementSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:46:37Panos Siozos (LearnWorlds)
Jun 22, 2023The one where Ted chats with Panos from LearnWorlds about:
How LearnWorlds is changing how companies learn onlineUsing bootstrap marketing to grow a company to a global powerhouse servicing 130 countriesAI disruption and what's next for learning and humanityThe most unique online course offered on LearnWorlds!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:45:57How I Got a Job in Digital Marketing
Jun 19, 2023The one where Darian chats with Jonathan Becker from Thrive Digital and Avery Swartz from Camp Tech about:
Their journey getting involved with the Digital Marketing IndustryThe importance of putting yourself out there and learning from failureWhat they look for when recruiting new employeesSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:59:19Kris Hodgson-Bright (Lethbridge College) & Camina Weasel Moccasin (Galt Museum)
Jun 15, 2023The one where Ted chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about:
How this project tells Indigenous stories differently than the pastTips for Marketing Researchers when working with Indigenous CommunitiesWhy this project is important on local, provincial and national levelsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:39:50Saul Klein (Gustavson School of Business)
Jun 12, 2023The one where Darian chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about:
The Gustavson Brand Trust Index How people develop trust in brands What Saul expects to see for this year’s study How brands can gain trust with their consumersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:30:59Steven Vanloffeld (eSupply Canada)
Jun 06, 2023The one where Darian chats with Steven from eSupply Canada about:
How Steven started eSupply Canada to drive revenue to the Indigenous community. Qualities that leaders should have. eSupply’s future development program that supports Indigenous youth. What motivates Steven as a business owner.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:33:40Shirley Lichti (Wilfrid Laurier University)
Jun 02, 2023The one where Darian chats with Shirley from Wilfrid Laurier University about:
How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook. The marketing textbook - it’s focus on sustainability and Canadian stories. The trends and changes Shirley sees in marketing education.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:24:41Michael Rodenburgh (Ipsos)
May 30, 2023The one where Darian chats with Michael from Ipsos about:
Michael’s beginning in political science studies and transition to market research Surveying to understand consumer needs and decisions How AI could change how we do market researchSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:33:24Crystal Carter (Wix)
May 19, 2023The one where Darian chats with Crystal from Wix about:
What is SEO and Wix’s built-in tools and capabilitiesCrystal’s journey that led her to join WixCrystal’s tips for speakersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Shawn Salewski (BDC)
May 09, 2023The one where Chris chats with Shawn from BDC about:
Shawn’s career journey in communications Actions BDC is taking to promote sustainability Supporting Indigenous students in their education and work BDC’s support of the mental health and wellbeing of entrepreneursSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:31:02Sarah Thompson (Dentsu)
May 05, 2023The one where Darian chats with Sarah from Dentsu about:
Advocating for journalism Understanding the fundamentals of processing information in the brain The lack of inclusivity and representation in data sets The two sides of attention in media: negative and positiveSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:43:13Denise Amyot (Colleges and Institutes Canada)
Apr 28, 2023The one where Darian chats with Denise from Colleges and Institutes Canada about:
Who Colleges and Institutes Canada (CICan) serves as an organizationDenise’s origin story and how she ended cup at CICanThe rise of micro-credentialsDenise’s advice for studentsBeing on the board of Palette SkillsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:31:36Shane Gibson (The Professional Sales Academy)
Apr 20, 2023The one where Chris chats with Shane from The Professional Sales Academy about:
How Shane ended up becoming a sales professional The differences between B2B selling and B2C sellingUtilizing social selling Misconceptions about being a sales professional Shane’s advice for people wanting to get into B2B salesSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:34:58Special Episode: How Universities and Colleges Are Integrating Career Development
Apr 17, 2023In this episode of Marketing News Canada, Darian Kovacs hosted a special episode with JP Michel from SparkPath discussing how universities and colleges are integrating career development into their curriculum.
Check out the video version of this chat here:
https://www.youtube.com/watch?v=jiMzeKps4tc
--
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:32:52Mike Morrison (Social Next)
Mar 31, 2023The one where Darian chats with Mike from Social Next about:
The expansion of Social Next across Canada Social Next’s online community. The upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:25:35Annie Marsolais (BDC)
Mar 30, 2023The one where Darian chats with Annie from BDC about:
What is BDC (Business Development Bank of Canada): a bank for businesses and entrepreneursAnnie’s career journey in communications and marketing. The best ways to keep yourself up-to-date with the latest news and trendsBDC’s integrated campaign, “The Bank of Ambitions”, targeted to help open doors for entrepreneurs from underserved backgroundsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:36:10Jeremy Freedman and Ben Wise (Google)
Mar 20, 2023The one where Cheryl chats with Jeremy and Ben from Google about:
What is programmatic media and trends they expect to seeHow CTV will change over the yearsUnderstanding users and their consumer behaviour and adapting to itHow AI will bring a greater demand of jobs to the industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:33:31Corinna Bork (Creative Fire)
Mar 17, 2023The one where Ted chats with Corinna from Creative Fire about:
Tips on building your career in another countryThe pros and cons of working between working for multinational companies, middle market companies, and running your own consultancyWorking in an Indigenous communications company as an AllyHow AI is changing the field of CommunicationsWhat job Corinna took in during her "break" in CommsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:33:27Jake Hirsch-Allen (LinkedIn)
Mar 13, 2023The one where Darian chats with Jake from LinkedIn about:
Public-private partnerships in educationThe development of Lighthouse LabsAdvocating for skills based hiring over hiring based on one’s networkThe use of LinkedIn LearningSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:30:25Special Episode: 2022's Top Professors and Instructors
Mar 08, 2023Join us for a special episode as Jyll Saskin Gales hosts a panel of 2022’s Top PR, Marketing and Communications Professors and Instructors
This year's panelists include:
Ela Veresiu from York UniversityStephanie Koonar from Langara College Kylie McMullan from Simon Fraser University, Vancouver Community College and Jelly AcademyAngele Beausoleil from University of Toronto Deanna Wampler from Jelly Academy Chantel Elliott from 321 Growth AcademyIn this episode, Jyll and the featured professors and instructors talk about what led them to become educators, what they hope for the future of education and provide their advice...
Duration: 00:36:32Scott Lionello (Omnae Technologies)
Feb 09, 2023The one where Darian chats with Scott from Omnae Technologies about:
The origin of the name OmnaeHow Omnae Technologies supports businesses with their supply chainThe benefits of partnering with IntuitSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:19:36Julie Ford (Digital Advertising Alliance of Canada)
Feb 08, 2023The one where Darian interviews Julie from DAAC about:
The policies surrounding tracking data and advertising practices. The importance of questioning the ethics concerning consent about collecting sensitive data.What is PIPEDA, a federal privacy law on collecting and using personal information, and the introduction of Bill C-27Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:39:43Sabaa Quao (Cossette)
Feb 03, 2023The one where Darian chats with Sabaa from Cossette about:
Sabaa’s beginnings in marketing and the creative industry.The launch of the Toronto Raptors. Representation and diversity in the industry.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:39:23Cannexus23: How Universities and Colleges Are Integrating Career Development with JP Michel (SparkPath)
Jan 30, 2023This episode is taken from a special conversation Darian had at the Cannexus23 Conference with JP Michel, who is the founder of SparkPath. SparkPath is a program that was founded to help students create extraordinary careers by exploring the real-world challenges that inspire them.
Join Darian and JP as they discuss how the current iteration of our education system can confuse and overwhelm students by placing a heavy emphasis on the "title" of their future career, rather than viewing their career path as the solution to a problem.
Sign up for the Marketing News Canada...
Duration: 00:31:36John Bromley (Charitable Impact)
Jan 12, 2023The one where Darian chats with John from Charitable Impact about:
What is Charitable Impact and how it impacts givingEncouraging year-round generosity (not just in December)The future goals and dreams of charitable givingHow donations can benefit the donor indirectlySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
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Duration: 00:46:02Amanda Brittain (BC Egg)
Dec 21, 2022The one where Ted chats with Amanda from BC Egg about:
Various tips for a Communications Professional in the Agricultural IndustryWhat's changed and hasn't changed in the field of Communications over the last two decadesWhat the farming community is doing to help in the fight against Climate ChangeBest way to catch a chicken safely (for you and the chicken)Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into...
Duration: 00:30:53Mordy Oberstein (Wix)
Dec 13, 2022The one where Jyll chats with Mordy from Wix about:
How Mordy started his career in SEO 10 years agoStaying up-to-date with changing trends by following the newsThe shortage of good content on the web Improving Wix and rebranding it within the SEO communitySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping p...
Duration: 00:29:12Stephanie Koonar (Langara School of Marketing Management)
Dec 09, 2022The one where Emma chats with Stephanie from Langara College about:
Stephanie’s journey in marketing, starting from university days to co-founding PeerSpectives ConsultingThe value in taking a strengths assessment to understand your skills Stephanie’s advice for students getting into marketingTake $5 off the Clifton Strengths Assessment test with the code 5off: https://peerspectives.ca/discover-your-top-5-strengths
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about mark...
Duration: 00:38:58Sabrina Geremia (Google Canada)
Nov 30, 2022The one where Jyll chats with Sabrina from Google Canada about:
The findings of Google Canada’s 2021 Economic Impact Report - Google helped provide $37B of economic activity, which is 1.5% of Canada’s GDP. The three major changes in consumer behaviour over the past few years.The three things to prioritize when developing a marketing plan for 2023. How Sabrina’s career journey took her around the world and led her to working with Google 16 years ago.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sp...
Duration: 00:27:46Dionna Dorsey Calloway (The Creative Ladder)
Nov 28, 2022The one where Jyll interviews Dionna from The Creative Ladder about:
How The Creative Ladder provides support to students and emerging professionals to get them into the creative industry.How Dionna started in the fashion industry and transitioned into becoming a creative entrepreneur. The origin story of The Creative Ladder and the founders' involvement with the organization.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine to...
Duration: 00:24:27Jeff Tomlin (Vendasta)
Nov 25, 2022The one where Jyll interviews Jeff from Vendasta about:
The origin story of VendastaThe increasing importance of Customer Experience in marketingA few of the ways in which the pandemic has forced businesses to evolve their marketing practicesSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada...
Duration: 00:21:42Hiroki Asai (Airbnb)
Nov 25, 2022The one where Daryl interviews Hiroki from Airbnb about:
The value of aligning creative, strategy, media, and productThe Winter release of AirbnbHow to stay motivated as a marketer and creativeSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications th...
Duration: 00:26:00Dr. Norm O'Reilly (University of Maine and T1 Agency)
Nov 18, 2022The one where Ted interviews Dr. Norm O'Reilly from The University of Maine and T1 Agency about:
His upcoming study: 16th annual "Canadian Sponsorship Landscape Study / Étude sur l’industrie de la commandite au Canada"What's the most exciting thing he's seeing in Sports Marketing and Sponsorship MarketingHow Cause Marketing must be ingrained in any activation marketingPresenting at SponsorshipX Montreal on November 23rdBest place he's done a Triathlon in the world!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open...
Duration: 00:40:16Wes Falik (Squarespace)
Nov 16, 2022Join us for EPISODE 400, where Darian chats with Wes from Squarespace about:
How Wes started working in the creative industry and advertising The first campaign that Wes worked on at SquarespaceThe many facets of Squarespace that keep you connected to your audienceSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, s...
Duration: 00:44:04Thomas Ferland-Dionne (Boite Pac)
Nov 07, 2022Dans cet épisode, Thomas Ferland-Dionne de Boite Pac nous parle de ce qu'est la certification B Corp, pourquoi c'est important pour lui et ce qui l'a mené à fonder sa propre entreprise. Il nous parle aussi de l'importance de la transparence et de l'empathie en affaires et en marketing. Bonne écoute!
In this episode, Thomas Ferland-Dionne talks about what is the B Corp certification, why it's important to him and what led him to found his own company. He also tells us about the importance of transparency and empathy in business and marketing. Happy listening!
Tha...
Duration: 00:32:59Darren Kinnaird (Crankworx)
Nov 02, 2022The one where Ted chats with Darren from Crankworx about:
How Darren became involved in Crankworx and growing internationally.Creating value and continuing to grow during a pandemic. The benefits of event and sponsorship marketing. Integrating cultural diversity into Crankworx festivals.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and...
Duration: 00:31:43Cornelius van Heerden (Google)
Oct 31, 2022The one where Jyll interviews Cornelius from Google about:
Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google. The marketing capabilities of Google Cloud.The three major issues in marketing: measurement, figuring out your audience and value based-bidding. The future of AI in the creative and advertising industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCIT...
Duration: 00:24:56Mark Tungate (Epica Awards)
Oct 28, 2022The one where Darian interviews Mark from Epica Awards about:
The history of the Epica Awards and how it has grown over the yearsThe lack of diversity in the creative industry and how it needs to continue to improveThe numerous awards from agencies across the worldThe books Mark wrote about media and brandingSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks...
Duration: 00:36:48Tim Dolan (Kickframe)
Oct 25, 2022The one where Darian chats with Tim from Kickframe about:
Tim’s background in strategic planning and how it led him to consulting and working with the CMA. How Tim stays on top of current trends to inform his consulting work. Tim’s three key takeaways from marketing education.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy...
Duration: 00:23:41Special Episode: How I Got a Job in Digital Marketing
Oct 21, 2022Today's episode is a recording of a virtual event titled How I Got a Job in Digital Marketing, which featured valuable insights from marketing industry experts. The guests shared their stories of how they ended up in marketing and how they climbed the ladder to success. The panel included:
Darian Kovacs (Host of the Marketing News Canada podcast, Co-Founder of Jelly Digital Marketing and PR)
Jyll Saskin Gales: Marketing Coach at Jyll.ca (previously at Google and Viacom Media Networks)
Braden Hoeppner: VP of Marketing and Digital at FYidoctors (previously at Herschel, Sax...
Duration: 00:57:46Jyll Saskin Gales (Jyll.ca)
Oct 19, 2022The one where Cheryl chats with Google Ads expert and Marketing Coach Jyll Saskin Gales. Cheryl and Jyll take a deep dive into Google Performance Max Campaigns and how to best use this new campaign type. They also discuss how a cookieless future could impact this new campaign type and the ppc industry as a whole.
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks...
Duration: 00:26:31Shawn Kanungo (Queen & Rook)
Oct 17, 2022The one where Darian chats with Shawn from Queen & Rook about:
Shawn’s experience hosting live virtual events The origin of Queen and Rook’s name How to get people to care about you and your company by creating meaning and building trust Shawn’s upcoming book about how to become an industry disruptorSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to...
Duration: 00:46:23Sarah Norman (Tiktok Sales & Data Leader)
Oct 14, 2022The one where Jyll interviews Sarah, a sales and data leader at Tiktok about:
Sarah’s career journey: how she ended up as a data storyteller and her political involvement.How as a new platform, measurement tools for TikTok have to constantly adapt. How to foster a constructive and fulfilling workplace by creating psychological safetyHow data can be extremely useful and powerful, yet needs to be regulatedSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new...
Duration: 00:34:07Kristin Wozniak (Cossette Media)
Oct 12, 2022The one where Jyll interviews Kristin from Cossette Media about:
The challenges of balancing full-time work and parenting during the pandemic. Kristin’s origin story and how her passion for understanding behaviour and happenstance led her to working in analytics and media. The importance of having your job and workplace fit with your identity to be able to thrive. Including humanity in your perspective when interpreting data as it is the quantification of people.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponso...
Duration: 00:31:57Sébastien Bardoz (Wedia)
Sep 29, 2022Dans cet épisode, Sébastien nous parle des tendances actuelles qu'il observe en marketing tel que les vidéos courtes et les micro-influenceurs nichés. Il nous parle aussi d'outils que les marques peuvent utiliser afin de gérer les défis reliés à la gestion du contenu numérique, des influenceurs et des campagnes. En tant que VP ventes, Sébastien nous parle du rôle du marketing dans le cycle de vente.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to ou...
Duration: 00:27:06Senna Bayasgalan (Asians In Advertising/Cordia)
Sep 23, 2022The one where Ted interviews Senna from Asians in Advertising about:
Her journey from Mongolia to Washington DCAsians in Advertising, why representation matters, and their mentorship program#IamRemarkable, an initiative by GoogleHer favourite food as a kid and how you can sometimes have too much of a good thing!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy h...
Duration: 00:37:02Cliff Fregin (Indspire)
Sep 19, 2022The one where Ted interviews Cliff from Indspire about:
Origin storyWhat marketers do to help with reconciliationHow to approach the C-suite level when it comes to marketing ideasWhy relationship building and ancestry is so importantSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the...
Duration: 00:35:44Robert Luke (eCampusOntario)
Sep 16, 2022The one where Darian interviews Robert from eCampusOntario about:
How the rise of microcredentials is similar to streaming music The importance of microcredentials in upgrading and upskilling one's career, and how it serves as a form of continuing education The demand for both a combination of technical and soft skillsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.
Thanks to...
Duration: 00:37:24