Wisdom by WESA

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.

Today we focus on customer surveys.  What works, what doesn’t.  What types of questions should we be asking and how long should they be?  Martha Brooke from Interaction Metrics breaks it all down for us.  Listen in….

WESA Retail Roundup November 10, 2025:

Chapters:

16:16 - The Importance of Survey Design and Analysis

24:32 - Incorporating Open-Ended Questions in Surveys

27:54 - Understanding Customer Feedback and Growth Mindset

Tak...

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.

WESA Retail Roundup November 4, 2025:

Chapters:

04:30 - The Journey to Fashion in Rodeo

10:13 - Creating Engaging Social Media...

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men’s western & outdoor clothing.

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen in....

WESA Retail Roundup October 27, 2025:

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in...

WESA Retail Roundup October 15, 2025:

In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhibitor at the WESA Trade Show, John shares insights on building partnerships, meeting the needs of today’s readers, and the exciting projects shaping the future of equine media.

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in...

WESA Retail Roundup September 29, 2025:

At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in!

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in...

WESA Retail Roundup September 23, 2025:

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...

WESA Retail Roundup September 8, 2025:

Chapters:

00:47 - The Power of...

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.

Today we are going to learn about loans for small businesses.  When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...

WESA Retail Roundup August 26, 2025:

Chapters:

00:58 - Understanding Small Business Loans

14:00 - Understanding Business Financing: Good Debt vs Bad D...

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....

Guests and Links Episode August Special 155:

Today we look at merchandising and it's importance in your store, no matter the size.  Joining us today is Bob Phipps of The Retail Doctor.   With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur.  He shares some actionable tips to help you in merchandising your store to it's full potential.

WESA Retail Roundup August 4, 2025:

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...

WESA Retail Roundup July 28, 2025:

Chapters:

05:07 - The Importance of Online Presence in Retail

09:41 - Managing Online Presence for Local Businesses

16:14 - Engaging...

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry

WESA Retail Roundup...

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity. 

WESA Retail Roundup July 14, 2025:

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design.  We all know that managing your inventory is one of the most important things you do.  If not done well it gets costly, very quickly. Listen in...

WESA Retail Roundup July 7, 2025:

Takeaways:

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...

WESA Retail Roundup June 30, 2025

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen

Contact: Sophia Jagella, WESA Marketing Specialist

Guest: Glenn Orms

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...

WESA Retail Roundup June 23, 2025

Time Stamps:

07:33 - Flex...

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...

WESA Retail Roundup June 16, 2025

Time Stamps:

04:22 - The Birth of Cowgirl Biz

24:16 - Launching the Summer School of SEO

29:26 - Introduction to SEO Strategies

40:12 - The Importance of Co...

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.

 In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...

WESA Retail Roundup June 9, 2025

Time Stamps:

00:11 - Introduction to the WESA Retail Roundup

00:34 - Strategies for...

Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in...

Please note this was audio only, no video.

WESA Retail Roundup June 2, 2025:

Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind.

We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business.  Why are SOPs important, how do you start and how do you implement them. Listen in…

WESA Retail Roundup May 19, 2025:

From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story.

Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders.  What works, what doesn’t?  We go into detail on today’s Retail Roundup.  Listen in…

WESA Retail Roundup May 12, 2025:

We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them.

WESA Retail Roundup May 5, 2025:

An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry.

Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales.

WESA Retail Roundup April 28, 2025:

Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss this opportunity to level up your retail partnerships! Listen in...

WESA Retail Roundup April 21, 2025:

Recently elected WESA president Michael Anderson Chats About His Role

Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In...

Guests and Links Episode 105:

What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry.

Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in...

WESA Reta...

Lisa Stubblefield talks about the history and future of her business and her brand.

Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to create economic empowerment for exploited, trafficked, and at-risk individuals worldwide. There is a lot to this story and Brandi joins us today to tell us more!

Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market.

From navigating the global equestrian fashion industry to leveraging trade shows like WESA for growth, this session will inspire, educate, and motivate. Learn how these bold entrepreneurs are carving out a unique space in Western fashion, why UK women are embracing the cowgirl aesthetic, and...

How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean.

Wisdom by WESA Episode 143:

Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts.  He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers. 

Wisdom by WESA Episode 142:

Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and leverage storytelling to enhance your brand. Don't miss out on this opportunity to gain expert tips and elevate your retail game!

WESA Retail Roundup December 16, 2024:

Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in...

Wisdom by WESA Episode 141:

Time Stamps:

02:49 - The Journey of Jennifer Palmer's Business

10:37 - The Longevity and Care of Saddle Pads

13:14 - The Production Techniques of Authentic Blankets

20:10 - Emerging Trends in the Cutting Horse Industry

25:21 - Transitioning to New Ideas in Business

Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom.

Wisdom by WESA Episode 139:

Join Nicole Leinbach Hoffmann, Founder of RetailMinded.com and author of Retail 101, for an essential session tailored to small retailers. Discover practical strategies from her book, covering marketing essentials, product curation, and effective business management. Learn how to create impactful marketing, build a compelling product selection, and adopt business practices that boost profitability. Gain actionable insights from one of retail’s most influential leaders to elevate your store's success in today’s dynamic market!

WESA Retail Roundup November 18, 2024:

Host: Glenn the Geek, Host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Tecovas VP of Sales Monte Nelson discusses the brand’s approach to an expanded retail presence.

Wisdom by WESA Episode 139:

Hat Harness co-founders Tonia Lonigro and Daniel Kasidi tell the story of how she created a new way to travel with hats. 

Wisdom by WESA Episode 138:

Discover how to transform daily complaints into positive collaboration in the latest WESA Retail Roundup. Joshua Routh, an engaging speaker and former retailer, shares his insights on creating a complaint-free workplace, emphasizing the importance of gratitude and focusing on what is working rather than what is wrong. He discusses the detrimental effects of complaining on both personal well-being and workplace morale, advocating for a shift towards positivity and accountability.

Routh introduces the "Gripe" method, providing practical tips for retail managers to effectively handle customer complaints, especially in the fast-paced equine retail environment. Join us as we explore...

Join us for an exciting Retail Roundup Live Interview with Western Fashion Content Creator, Morgan Nicole Zipperlen! Discover how to elevate your brand through powerful storytelling and community building, and learn creative ways to boost sales with seasonal promotions and event marketing. Morgan will share insider tips on keeping your inventory fresh, showcasing new arrivals in a way that drives conversions, and leveraging user-generated content to amplify your brand's reach.

Don’t miss this opportunity to gain actionable insights that will help you engage your audience and grow your retail business! Listen in....

WESA Retail Ro...

Known for her stylish content and collaborations with iconic brands like Wrangler, Shaley Ham has become a major influencer shaping trends in Western fashion and retail. Today, she'll share her retail insights, tips on working with influencers and social media strategies. Listen in....

WESA Retail Roundup October 7, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Shaley Ham | Facebook | TikTok | Instagram

Presented By: Western English Sales Association

Natalie Zindani and Jessica Ross tell their story about starting a women’s western brand in Scotland.

Wisdom by WESA Episode 137:

Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into Up-selling and cross-selling. Listen in...

WESA Retail Roundup September 23, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Barbara Wold, International Speaker, Author and Business Strategist

Presented By: Western English Sales Association

We are joined by Ashley Alderson, founder of The Boutique Hub and a champion for small businesses, is an entrepreneur and speaker dedicated to empowering others to live their best lives. She gives us actionable advice, personal insights, and strategies that resonate with boutique owners navigating retail, trends, and social media in a niche market. Listen in....

WESA Retail Roundup September 16, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Ashley Alderson | Website | Podcast

Presented By: Western English Sales Association

Mike Moore, founder of Buckaroo Hatters talks about his multi-faceted hat business.

Annie Meehan is an expert speaker who transforms achievement from good to great by teaching audiences to eliminate excuses and take actionable steps toward success. With a passion for inspiring change, she provides practical tools to manage challenges, improve customer and employee experiences, and achieve personal and professional goals. Listen in....

WESA Retail Roundup September 9, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Annie Meehan | Website | TikTok | YouTube | LinkedIn

Presented By: Western English Sales Association

A look of how the Red Dirt Hat brand has grown in less than a decade. Listen in...

Join us for an exciting webinar featuring Breanna Brown, a renowned barrel race trainer and influencer. Discover the latest tack innovations and must-haves for your store and learn how to effectively market and showcase these items to maximize sales. Breanna shares her latest finds in the world of equine tack, along with professional tips on selecting top-performing products and creating in-store strategies. Whether you're looking to enhance your inventory or optimize your store's appeal, this webinar offers valuable insights to boost your business and attract more customers.

WESA Retail Roundup July 29, 2024:

Host: Glenn the Geek...

Join us as speaker and business consultant, Debbie Allen, shares her insights about how to Stand Out and Race Past Your Competition with Expert Positioning. She dives into your website, social media strategies and how to get better SEO on YouTube.

WESA Retail Roundup July 22, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Debbie Allen, Website | Facebook | TikTok | YouTube | LinkedIn

Presented By: Western English Sales Association

Jennifer Anderson describes her lifelong love affair with leather and the scope of her second career.

Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into understanding and accommodating multi-generational customers. Discover strategies to effectively connect with and retain customers across different age groups, ensuring they keep coming back. Listen in...

WESA Retail Roundup July 8, 2024:

Host: Glenn the Geek, host of Horses in the Morning

Facebook: Retail Roundup Facebook group

Guest: Barbara Wold, International Speaker, Author and Business Strategist

Presented By: Western English Sales Association

Smarty Rodeo, known for roping practice equipment adds a retail store to its operation

Jewelry designer and businessman Kelly Herd talks about his equestrian jewelry company.

Western & Co founder Hailey Nelson chats about the founding of her western fashion company and the viral leather jacket.

Kaci Myers, Director of Design, on Dorfman Milano's legacy, style, and innovation.

Desiree Mills discusses the international scope of the APHA and its upcoming three-pronged retail business. Listen in...

SpurWest Trading Co. founder Kipp Smith shares the story of the energetic SpurWest brand.  Listen in...

Guests and Links Episode 128:

WESA Board Member and Sales Representative for Justin Brands pays another visit to Wisdom by WESA. Listen in...

Guests and Links Episode 127:

Jaylin Raymer talks about her transition from singer - songwriter to high fashion western wear entrepreneur spearheading Planet Cowboy’s growth. Listen in...

Guests and Links Episode 126:

The tested science behind Saddle Right pads accounts for the brand’s success spanning more than four decades. Listen in...

Guests and Links Episode 125:

Elizabeth Brady found hat burning to be a therapeutic activity aiding in her recovery from traumatic brain injury, leading to the birth of a successful business

Guests and Links Episode 124:

Following 8 years in the Air Force, Wendy Ozburn turned her talents to producing creative buckles.

Guests and Links Episode 123:

Bill Hippel recounts his five decades in the western wear sales industry.

Guests and Links Episode 122:

Tracy Halling Discusses Austin Accent’s Decades Long Focus on Accessories. Listen in...

Guests and Links Episode 121:

Clint Orms shares his story from rodeo beginnings to leading the thriving Clint Orms Engraving today. Tune in to hear Clint share the captivating story of his personal and professional evolution, offering an inspiring glimpse into the promising future of Western craftsmanship. Listen in...

Guests and Links Episode 120:

Jerry Beagley discusses how his rodeo life and tack business have been intertwined since college and his induction into the Pro Rodeo Hall of Fame. Listen in...

Guests and Links Episode 119:

Darrell Nephew recounts the history of Tucker Saddles and shares plans for a new line and an award honoring founder Steve Tucker. Listen in...

Guests and Links Episode 118:

Senior Buyer Jessica Shaw discusses Back In The Saddle's successful business model. Listen in...

Guests and Links Episode 117:

Glenn brings you another round of interviews from the WESA market in August. Highlighting new companies and products that you might have missed. Listen in....

Wisdom by WESA Special Episode August 2023:

00:32 - Hailey Nelson - Western and Co.

03:20 - Jamie Weidner from JT International

07:00 - Tim with Prince of Scots

11:12 - Carolina Crowley of the Carolina Crowley Collection

14:40 - Kacy Burke from Buckaroo Beau Books

18:25 - Ted from Cowboy Sh!t

23:48 - Jeff from Prime Performance Nutrition

The fascinating story of Rockmount Ranch Wear from 1946 to today. Listen in...

Guests and Links Episode 115:

After closing shop in the 1970's, Hyer Boot Company is now reviving the legend of The Cowboy Boot.

Guests and Links Episode 114:

An introduction to Flynt Western men’s western wear. Listen in...

Guests and Links Episode 113:



The story behind the conception and growth of DIBA True and its parent company DIBA Shoes. Listen in...

Guests and Links Episode 112:

Partrade’s Christine Fordham talks about the company's success and her new role as a WESA Board Member. Listen in...

Guests and Links Episode 111:

Meet the multi-talented cowboy, stuntman, horse trainer, actor and western artist appearing at WESA in August. Listen in...

Guests and Links Episode 110:



Noted equine sculptor and jewelry designer Blair Dworkin chats about how her artistic sense and love of horses that helped guide her career path. Listen in...

Guests and Links Episode 109:



WESA’s new President chats about his career and his vision for WESA. Listen in...

Guests and Links Episode 108:



Teresa Johnson talks about her segue from a 33-year nursing career to a thriving western jewelry case business. Listen in...

Guests and Links Episode 107:

Mountain biker and barrel racer Monique Vek talks about successfully adopting athletic wear features to western wear. Listen in...

Guests and Links Episode 106:

Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In...

Guests and Links Episode 105:

Durango Boot Marketing Manager Erin DeLong visits the show to chat about the brand’s multi-faceted marketing strategy. Listen In...

Guests and Links Episode 104:

January Show Special: Glenn the Geek brings you a variety of interviews from new smaller companies he found at WESA in Dallas. Listen in....

Guests and Links Episode January Special:

WESA 2023 Salesperson of The Year, Scott Stickley, chats about his sales career. Listen In... Guests and Links Episode 102:

Blue Steel, Australia’s top-selling steel-toed work shoes making gains in the U.S. market. Listen In...

Guests and Links Episode 101: