Do Good Work

Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients. Learn about the importance of transparency, building trust units, and having a clear AI policy. Robert shares key insights on guiding clients through AI adoption, protecting competitive advantages, and maintaining effective communication. Don't miss out on practical advice for agencies and consultants aiming to differentiate themselves and foster lasting client partnerships.

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In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the intricacies of running multiple companies, and strategies for achieving high profit margins in the agency world. Learn about the agency cycle of sadness, the significance of clear financial metrics, and Eli's playbook for growing agencies successfully. Stick around...

In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, including understanding hot zones, identifying referral moments, and maintaining a balance between work output and relationship building. They also delve into Stacy's growth strategies and her plans for future books. Tune in to gain valuable insights on building a strong referral-based business.

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In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and daily activities with their innate purpose. Through enlightening examples and practical advice, Robert sheds light on the crucial role of identity and mindset in achieving and maintaining true success. He also shares insights from his experiences in the Marine Corps and how these principles can be applied to...

In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use of interviews and research to validate business decisions. Ana emphasizes the importance of self-insight along with market insights and provides a practical framework for companies looking to expand strategically. Tune in to learn how to achieve market expansion...

Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with...

In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about redefining success, integrating work and family life, and the larger mission of making family-friendly careers more accessible. Tune in to hear about Regina's unique approach to team...

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further s...

In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard brings his extensive AI expertise to the table, emphasizing the importance of security and continuous learning in their technology. They...

In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you.

00:23 Understanding Va...

In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying opinions can impact your strategy. Tune in to optimize your marketing approach without unnecessary overhauls.

00:38 When Marketing Funnels Stop Working<...

In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business efficiently. Perfect for bootstrapped entrepreneurs and those using profits for expansion.

00:53 Understanding Historical Context and Qualification

02:23 Forecasting Future Scenarios

03:51...

In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to enhance productivity and innovation.

00:12 Addressing Team Concerns About AI

00:31 Key Business Areas for AI Implementation

01:04 AI as a...

In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and smaller initial projects. He explored the importance of building long-term client relationships, positioning yourself as a strategic partner, and crafting offers that ensure both client success and business sustainability. Implement these strategies to enjoy the benefits of predictable, compounded revenue over time.

00:57 Transitioning from Projects to Subscriptions<...

In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life examples and strategies to illustrate how this approach leads to better opportunities and lasting connections. Learn how to reframe your outreach strategies to prioritize relationship-building and create more impactful engagements.

00:23 The Importance of Building Relationships<...

In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He emphasizes that while physical exertion requires hard work, mental tasks benefit more from passion and healthy obsession. This approach is crucial for sustainable performance and achieving goals, especially in a challenging and remote work environment.

00:18 The Importance of Quality Inputs

00:53 Challenging the Notion of Trying Harder<...

Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actions for tangible outcomes and providing done-for-you services that save clients time and effort. Learn how to strategically utilize AI and systems to improve your business operations and craft compelling offers that deliver high value to your clients.

00:00 The Misconception About AI's Role

00:34...

Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his leadership program, 'The Modern Leader,' which combines rigorous training with sustained mentorship to help leaders thrive. Tune in to learn insightful techniques for leadership development, the significance of apprenticeship, and how founders can effectively prepare the next generation of leaders.

00:19 Daniel's Background and Journey<...

Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing on tasks such as data management, content creation, and streamlining processes. The episode emphasizes the need for experience and the ability to discern what 'good' looks like before automating tasks. Whether one is a business owner or a marketer, this episode provides valuable insights into using AI technology to enhance productivity and build...

In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client at the center of your message, improve cold outreach success rates, and understand the pitfalls of over-automation. Richard shares his experiences, tips on leveraging AI, and the importance of building genuine human connections in the digital age. Tune in to elevate your prospecting game and boost your pipeline!

01:04...

Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Leia embeds fractional ops professionals to transform your team dynamics, streamline systems, and reignite your original vision. Dive into the crucial components of goal setting, team empowerment, and leveraging AI to stay ahead in the ever-evolving agency landscape. Perfect for agency founders looking to shift from growth on grind to sustainable, strategic success!

00:41 Introducing Leah Leaves and Alderaan...

Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure long-term business success. Raul dives deep into topics like improving your marketing and sales strategies, enhancing customer experience through optimized operations, and evolving as a leader to manage and inspire your team effectively. Listen to the full episode for practical advice on solving these common business challenges.

00:56 Identifying the Three Major Constraints

01:55 Solving Lead Generation and Deal Creation

Demystifying AI: Use Cases, Privacy & Recommendations With Varun Grover

In this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popular YouTube channel on generative AI, discusses his passion for AI, the importance of experimenting with new tools, and how companies can balance innovation with data privacy. He emphasizes the need to solve real user problems rather than just showcasing new tech. Varun also shares personal anecdotes about his motivation, particularly how his late mother's influence drives his work and content...

Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch 

In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives led them to create unique strategies for success. They detail their methods such as establishing a unified vision, holding regular check-ins, and leveraging each other’s strengths. Kyle and Ariel also discuss their approach to helping other couples achieve business and relationship har...

In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconceptions about AI in automation, the importance of structured processes before implementing automation, and the convergence of low-code and no-code tools. Grant emphasizes the importance of data integrity and strategic thinking before automation. The discussion also covers pricing strategies, the impact of rapid technological advancements on...

Mastering Performance Advertising with Hal Smith, Founder of H Street Digital

In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.

Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationships. Learn how to enhance your communication skills, creatively approach prospecting, and effectively address business needs.

00:39 Sarah's Journey into Sales Training
02:47 The Art of Prospecting
05:44 Adding Value in Sales
08:13 Practical Examples of Adding Value
11:32 Building Emotional Bank Accounts
22:44 Connecting...

In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, particularly through the challenges presented by the COVID-19 pandemic. Gray dives into the strategies and core values that have shaped Zenpilot, including their unique points-based subscription model aimed at leveraging expertise while ensuring client success. Join us for an insightful conversation about creating sustainable, resilient businesses in the agency ecosystem.<...

Mastering Performance Advertising with Hal Smith, Founder of H Street Digital

In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.

How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky 

Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angeles with Cross Campus, and pivoting during the pandemic. He now focuses on Connected Success, a business dedicated to enhancing strategic networking through intentional relationship building. Ronan offers insights on the importance of deep connections, how to lead w...

Developing the Future of Work with Tianna Linton

In this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating mundane tasks and providing a user experience akin to having a personal assistant. Tiana shares her journey from concept to market, the challenges faced as a non-technical founder, and the importance of mentorship and a supportive board. The episode delves into the overarching goal...

Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer

In this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes industries like pharmaceuticals. Erika highlights the importance of recognizing and addressing employee needs, including advocating for pet bereavement leave, as a way to build loyalty and drive financial growth. The discussion also covers how integrating empathy can alleviate unmanaged grief costs, improve retention, and enhance overall...

Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey

Join us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby monitoring product, and the reality of balancing family responsibilities with entrepreneurship. He also delves into the emotional and strategic insights he’s gained, such as focusing on controllable factors, finding the right business model, and managing stress. 

Learn fro...

Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that tested his faith and resilience. Learn about strategic approaches to GTM, the power of personalized messaging, and the significance of maintaining a human element in sales processes. 

00:20 Understanding Go-to-Market Strategies

01:31 Stages of Sales Maturity

02:47 Designing Effective Sales Strategies

In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental models for decision-making. Ben also touches on the importance of iterating quickly based on feedback loops for business success. If you want to leverage email newsletters to enhance your marketing efforts and achieve remarkable growth, this episode is for you.  Duration: 00:33:01

The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti 

Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be controlled, coining the terms 'predator mindset' for proactive approaches and 'prey mindset' for reactive behavior. He emphasizes the significance of motivation, willpower, and maintaining a balance between being one's harshest critic and best friend. The discussion also covers methodologies for i...

The Power of Deep Specialization with Corey Quinn 

In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how it can transform your business. Corey also touches on the importance of empathy in marketing, building genuine relationships, and the effectiveness of strategic gifting in outbound marketing. Tune in for valuable insights on scaling y...

How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte

In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avoiding common hiring pitfalls, and ensuring operational efficiency. They also discuss the nuances of forecasting, organizational design, and managing client relationships for sustainable growth.

00:00 Introduction and Guest Welcome
00:06 Erica's Background and Achievements
00:48 Scaling...

Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs

In this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultures of performance for profitable growth. Will shares his journey, insights on fractional solopreneurship, and how to navigate challenges in today’s market landscape. We also touch on the importance of balancing strategy with execution and the nuances of developing a business case for growth. Tune in to...

Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer!

Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Episode Highlights

Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for...

Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. 

The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to...

Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities.

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Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses. 

Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate ove...

Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance. 

Who’s The Guest? Lucia is the founder of The BD School, the first educational platform entirely dedicated to business development. They are on a mission to...

Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B...

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines...

Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge.

Who’s The Gu...

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective...

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results.

Who’s The Guest? Andy Buyting is a thought leader in content marketing & thought le...

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field.

Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the...

High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media...

Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking.

Who’s The Guest? Mary Ann Pruitt is the CEO and Pr...

Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes. 

Who’s The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don’t work. She transforms stiff systems into human-centric strategies to create purpo...

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers. 

Who’s The Guest? In the past 4 years, Beh...

Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses.

Who’s The Guest? He built and sold an investment banking firm in Europe be...

Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of waste and not enough focus on solutions. 

Who’s The Guest? Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a d...

Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process.

Who’s The Guest? By day Mike King is a Digital Marketing Manager for Gr...

Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing.

Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food.

Who’s The Guest? Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, an...

Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. 

Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their...

Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure. 

Who’s The Guest? Matt Shields is a 25-year-long entrepreneur who has accumulated an imp...

Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams.

Who’s The Guest? Jennifer Zick is the founder and CEO of Au...

Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. 

Who’s The Guest? Dan Englander is the CEO and Fou...

In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest communication among team members.

Who’s The Guest? Simone is an accomplished bu...

Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers.

Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and the last 4 years at America's Best Restaurants. He’s also...

Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. 

Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military.

Episode Highlights

Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts.

Who’s The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by the David Allen Company® for his research on the ancient & medieval connections with the...

Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy. 

Who’s The Guest? Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the...

Raul Hernandez, speaks with Growth Owl CEO Lori Zoss Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon her own experience of running a business, stressing adaptability, delegation, and a flexible approach.

Who’s The Guest? Lori Zoss Kraska is an accomplished revenue generation management expert with over 22 years of experience in corporate sponsorship support, fundraising, and ma...

Raul Hernandez, speaks with Chad Mastagh, founder and CEO of Rides2U, a premium ride-sharing service aimed at underserved college communities. Chad discusses his plans to expand the service to other colleges, with aims to serve 100 colleges by the end of a 10-year period. Rides2U also hopes to expand to popular vacation points, providing a premier service that fills the gap between unreliable rideshares and expensive car services. He emphasizes the importance of passion and dedication in building a business, treating people fairly, and staying true to the vision. 

Who’s The Guest? Chad Mastagh is a S...

Raul Hernandez, speaks with Purdeep Sangha, a business strategy consultant and author. The conversation revolved around performance improvement and the untapped potential inherent in everyone. Purdeep distinguished his ultra-performance program, consisting of five key elements that aim to boost productivity while reducing work hours. He highlighted the necessity of scheduled activities and aligning daily actions towards yearly objectives.

Who’s The Guest? Purdeep Sangha is the world’s leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He’s also an entrepreneur, speaker and po...

Raul Hernandez, speaks with Rob Buffington, CEO of Gordian Business Solutions, about his extensive experience in the HOA management industry and the strategies he uses to manage multiple businesses successfully. Rob encourages a practice of radical transparency within his companies, especially among top-level managers. He emphasizes the importance of understanding not just "what" to do but also "why" it should be done. This guideline empowers his employees to make independent decisions aligned with the companies' visions and objectives.

Who’s The Guest? Rob Buffington is an experienced consultant in the HOA management space and brings a wealth of...

Sherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approach where AI tools and humans work together to unlock the potential of data, leading to efficient problem-solving. She also emphasizes the importance of metric gathering, transparency, and diverse teamwork.

Who’s The Guest? Sherry Shannon-Vanstone is a purpose-driven, successful, serial tech entrepreneur wh...

Raul talks with Jordan Mederich, DropFunnels founder, to discuss businesses transitioning to creating their software solutions. Jordan, acknowledging the ethical implications of technology replacing low-skill jobs, believes that automation can improve the standards and operations of various industries. Despite increasing technology, he underscores the importance of fostering relationships. 

Who’s The Guest? Jordan (or “Jordo” as he’s known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, sales funnels, SEO-powered blog, courses...

Brent Keltner, Winalytics LLC’s founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation.

Who’s The Guest? Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth pote...

In this podcast, Randy Hall, CEO of 4th Gear Consulting, shares his change management process and opinions on leadership. He emphasizes four key steps for successful change management, including insight, involvement, practice and feedback. He stresses more on people taking efforts and trying out new behaviors, learning from mistakes, and improving continually through feedback.

Who’s The Guest? Randy Hall is the founder and CEO of 4th Gear Consulting. He has worked with organizations of all sizes to help them effectively execute change, develop leaders, engage employees, and reach more of their potential. Randy has directly coached CE...

In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organizations to progress confidently.

Who’s The Guest? Alex Sezer Jr. is the CEO of Alex Sezer Ventures, which is revolutionizing businesses with biblical truths. From the football field to the boardroom, Alex has excelled as a leader. During his ti...

In this podcast episode, Galen Hair, founder and partner of Insurance Claim HQ, talks about his mission to change the insurance industry by emphasizing community, resonating with clients' values, and fostering a strong team culture. Galen also delves into the significance of adapting to legislative changes in the insurance sector and collaborating with competitors. He encourages employees to live out the company's core values and invites interested individuals to connect on social media and their website.

Who’s The Guest? Galen Hair, founder and partner at Insurance Claim HQ, one of the country’s largest property casualty law...

In this podcast episode, entrepreneur Nick Deck discusses his journey to success, highlighting the significance of intentionality, value alignment, and patience in building prosperous businesses and lives. He underscores the importance of work-life balance and personal growth. By concentrating on these elements, entrepreneurs can develop meaningful experiences that align with their vision for a well-rounded and satisfying life. Nick is also creating a personal development community for entrepreneurs to support their growth while maintaining mental, emotional, and life balance. 

Who’s The Guest? Nick Deck currently runs three unique 7 figure online businesses, the common denominator between them bei...

In this podcast episode, Natalie Gingrich, founder of The Ops Authority, discusses the importance of identifying one's natural skills in operations and creativity. She believes only 3% of the population possess both abilities and highlights her marketing and operations pyramid with four layers: implementation, management, strategy, and vision.

Gingrich shares her journey from corporate America to starting her own businesses in operations and staffing solutions, driven by her passion for helping others find fulfilling work that comes naturally to them. The podcast emphasizes the significance of understanding and leveraging innate gifts and skills and having the right strategy...

In this podcast episode, freelance journalist and writing coach Rebecca Weber discusses the importance of recognizing personal biases and understanding audience needs while crafting stories. She highlights that a successful freelance career involves pitching ideas to publications while catering to their target audience. Rebecca believes that constant curiosity and unique ideas can help writers stay ahead of AI-generated content.

Who’s The Guest? Rebecca L. Weber is a freelance journalist, writing coach, and host of The Writing Coach Podcast. She has covered social justice, the environment, the arts, travel, and more for CNN, USA Today, the New Yo...

In this podcast episode, Tim Lupinacci, CEO of Baker Donelson, emphasizes that everyone can be a leader and make a positive impact on their communities and families. He shares the importance of finding purpose in work and giving back. Tim is creating a book and training manual to teach leadership skills to underserved populations, including those in prisons, homeless shelters, and inner-city youth organizations. He encourages everyone to plant seeds for change and aims to leave a legacy of empowerment and inspiration.

Who’s The Guest? Tim spent the first 28 years of his legal practice helping financial in...

In this podcast episode, Krish Himmatramka, founder of Do Amore, shares his story of transitioning from a mechanical engineer to starting a socially responsible jewelry company. Do Amore aims to craft ethical engagement and wedding rings while providing clean water access to developing countries. Krish highlights the benefits of a mission-focused business, allowing for a culture of honesty and transparency. The company seeks growth and greater social impact by expanding into special milestone jewelry and collaborating with industry influencers. Having a clear mission statement, like "being the most caring jewelry company in the world" helps Do Amore stay committed...

In this must-listen episode, Taylor McMaster reveals the secrets behind the inception of DOT & Company, a cutting-edge client account management firm that focuses on elevating digital marketing agencies to new heights of client satisfaction and freeing up valuable time for agency owners looking to scale their businesses.

Taylor emphasizes the critical nature of effective communication, demonstrating how mastery in this realm can lead to higher client retention rates, fostering long-term, profitable relationships. By truly comprehending clients' needs and desires, digital agencies can design customized strategies that drive growth, allowing them to become indispensable partners in their clients...

Raul talks with renowned career transition expert Catherine Morgan as she shares invaluable insights on skillfully navigating job transitions and managing the challenging experience of layoffs. In this must-listen episode, you'll discover the power of self-care, personal branding, and maintaining an up-to-date LinkedIn profile and resume as key factors for success during uncertain times. Catherine's proven methods emphasize the potential for growth and development even in the face of adversity.

Who’s The Guest? Catherine Morgan is an award-winning career transition expert who has been coaching clients and colleagues through job and life transitions for more than 20 ye...

In this episode, Raul welcomes Jessica Yarbrough, a business strategist for coaches and consultants, to talk about her inspiring path from being at the rock bottom to being a 7-figure business strategist. This conversation highlights the significance of consistency, authenticity, and focusing on the right audience in marketing for high-end niches. They explore striking a balance between evolving the business and maintaining its core values, asserting authority, and attracting ideal clients. Raul and Jessica recommend tracking marketing efforts, gathering client feedback, and recognizing when to pivot or refine strategies. They also suggest exploring a 33-page guide on the ladder...

In this podcast, Elena Nuñez Murdock shares her journey towards board work and encourages women to pursue their passion, find mentors, and make an impact in the world. She believes that being on a board is a unique way to make a massive impact and emphasizes the duty to share our education and knowledge. Elena shares her unique experiences as the youngest Latina to serve on a publicly traded company's board and uses them to create positive change. She advises entrepreneurs to prioritize deep work, love failure, and embrace opportunities that hard times present.

Who’s The...

Leaders have people who follow them while managers have people who work for them. A business owner can be a successful one if he is both a strong manager and leader.

In this episode, Kim-Adele Randall shares her journey from managing sales teams to becoming an executive coach. She talks about her seven secrets of effortless leadership which help people achieve professional and personal success. Kim also reveals her secret on how she helps managers become better leaders.

Who’s The Guest? Kim-adele is an award-winning author, speaker, mum, and face whisperer, she couples 25 years in...

What does success mean to you? How can you determine if you’re already successful?

In this podcast episode, Raul welcomes Darja Gutnick, co-founder, and CEO at Bunch, as she shares her own story of underestimating her own experiences and skills. She emphasizes that everyone should take the time to recognize and appreciate the skills and experiences they have, as it is easy to take them for granted. Her story is one of perseverance and self-belief, and she hopes to help others reach their potential.

Who’s The Guest? Darja Gutnick is the co-founder and CEO...

There are currently around 30,000 SaaS companies providing services to 14 billion SaaS customers around the world.

With the growing number of software companies opening left and right, is it worth it to start building your own?

In this episode, Raul welcomes Corey Haines, the cofounder of SwipeWell and the Founder of Swipe Files, to talk about the profitability of acquiring customers in the software and SaaS industry. He also talks about using their platform to help people save and organize marketing examples. Corey believes that copywriting is essential for marketers and entrepreneurs and that live events...

Can you accomplish your business goals, transform the world, and change other people’s lives — while earning on the side?

YES! It worked for Melissa Hughes and it can also work for you.

Melissa Hughes is a self-made millionaire and the founder of Live Rich. Spread Wealth. Global Movement. In this episode, Melissa and Raul discuss how it is possible to do good work while also doing well financially. She encourages people to stay connected to their authentic selves and divine purpose while also embracing their unique experiences and knowledge to make room for abundance. She...

How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula?

Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative an...

Apprenticeships are popular, but they don't always work for jobs that require many skills. That is why Linc Kroeger, the President of Knight Moves, is looking for ways to solve this problem and create economic success for underserved communities.

Linc and Raul are discussing the difficulty of finding skilled tech talent in the US. Linc has seen many people try to include diverse talent in the workforce but without success. This motivated him to find a solution to the problem. He realized that companies were not willing to spend money on apprenticeships and that senior talent was...

In this episode, Steven Izen, founder and CEO of Lokai and ELEMENTS of Balance, talks about his experience as a young entrepreneur and his advice for people who want to start their own businesses. Starting his first company at the early age of 19, Steven came up with the idea for the company when his grandfather was diagnosed with Alzheimer's and he was thinking about the highs and lows that everyone goes through in life. Lokai donates 10% of its profits to charity and, to date, has donated over 9.4 million to different nonprofit organizations.

Steven and Raul also talk...

Dr. Jose Morey is a physician, media producer, and entrepreneur. He is the CEO of Ad Astra Media and is excited about the potential of augmented reality. He is working to make AR more accessible, especially to underserved communities.

In this conversation, Dr. Jose discusses his background in medicine and computer science and how he has used his knowledge to create innovative applications in the healthcare industry. He also talks about his work with the UN World Food Programme and how he is working to inspire underrepresented communities to pursue careers in STEM.

Who’s Th...

Mike Del Ponte, CEO coach, and venture capitalist believes in creating his own leadership framework rather than relying on existing ones. He advises that the best leaders have the fullest perspective of reality, and reinvent yourself every 6-12 months to stay ahead.

Who’s The Guest? Mike Del Ponte has empowered founders to rapidly scale their start-ups to over $3 billion in total valuations. His expertise in fundraising, revenue growth, and building world-class teams has helped his clients thrive while avoiding painful mistakes.

In addition to being a CEO coach, Mike is a serial entrepreneur and in...

Being able to solve a problem is the difference between being nice to have, to a need to have. What becomes tricky is that not everyone knows they have this problem, to begin with, and some do not know you hold their answer.

Solving someone's problem could be their greatest gift.

I will share more about the process of discovery questions and why this is so important to be able to identify what those questions are so you can serve your clients/customers the very best.

Who’s The Guest? After starting her ca...

In this episode, Dustin DeVries, CTO, and Co-Founder of Caffeine Interactive discusses work-life balance, relationship building, and client interactions, sharing that his company is built on long-term relationships and that work-life balance is essential for him to operate the business, overcome adversities, and find a bigger purpose in life.

Dustin talks about the importance of focusing on customer relationships from the beginning in order to create a strong base of satisfied, long-term customers. He explains that this focus has been a key part of their success as a company. He also describes how he is able to...

In this episode, Dr. Jonathan Baktari discusses how to keep alignment within ourselves, our teams, and our organizations. He states that it is important to keep alignment for the short term as well as the long term. He also argues that the approach to alignment has to be different for startups, midsize companies, and large-scale companies.

Dr. Baktari and Raul also talk about how to motivate employees in a way that benefits the company financially. The person being coached is told that they could benefit financially if they do amazing work and move the needle forward.