Pet Boss® Podcast with Candace

What happens when you're tired of following someone else's playbook and decide to create your own?

Meet McKenna Burzimati, who went from being the frustrated employee with great ideas that weren't valued to building the Berkshires' first and only barkery and boutique - Roxie’s - a business so beloved by the community that it's been voted best pet store multiple times!

In this episode, we're diving into how she turned her veterinary background into a competitive advantage, her creative ideas like surf and turf barkuterie boards and barkday bash bis...

What happens when a real estate professional spots a gap in the market and decides to fill it herself? Meet Anita Freund, who transformed an abandoned Shell gas station into Portage County's award-winning pet boutique in just two years. 

From self-funding her startup to achieving 67% sales growth and recently purchasing her building, Anita's grassroots marketing mastery proves that community connection beats big budgets every time!

Tune in to hear:

🙌🏻 The exact grassroots marketing strategies that drove 1,200 people to her first Artisan Alley event and raised $4,000 for the Humane...

We are back this week with Part 2 of our Unwrapping Holiday Profits masterclass! 🙌🏻

This is the continuation of Candace's SUPERZOO presentation that dives deep into execution, avoiding critical mistakes, and your complete action plan for Q4 success.While Part 1 covered inventory strategy and display magic, Part 2 focuses on the customer experience that keeps them coming back, the biggest pitfalls that cost pet businesses thousands in lost revenue, and your roadmap to make this your best holiday season yet! 

You'll discover:

🎁 How to manage the holiday rush with staff trai...

Can you believe it? Christmas is less than 100 days away! 😅😅

55% of pet owners buy holiday gifts for their pets - that's a MASSIVE opportunity. And with millennials and Gen Z as the largest pet-owning demographics, the spending potential is huge! 

This extra special episode features part 1 of Candace's SUPERZOO presentation on holiday merchandising - a paid education session that most pet professionals didn't get to attend, so we are bringing it to you for free!With Q4 being a big revenue season for pet businesses, this training covers everything you nee...

Today is an extra special treat! We're sharing the behind-the-scenes process of getting on local radio to announce the grand opening of Dante and Dory's Pet Emporium, plus the complete radio interview from WGIL in Galesburg, Illinois.

This episode is perfect timing as we officially opened our doors during Neighborhood Pet Store Day weekend, and you'll hear exactly how we leveraged local media to create multiple marketing assets from ONE interview.

You'll discover:

✅ Why radio works in smaller markets when it might not in large metro areas

✅ How to build relationships with...

What if the secret to building a thriving pet business isn't about having the most locations, but creating the most welcoming experience? Sheila Spitza of Wet Nose in Geneva, Illinois, proved exactly that when she transformed her business from three locations into one award-winning 8,650 square foot destination generating nearly $3 million in revenue! 

Tune in this week to hear what makes Wet Nose different: 

💡 Every one of their 24 team members is Fear Free certified - not just groomers, but sales staff too

💡 An open-air kitchen where they make fresh meals, meatballs, and "tur...

With Neighborhood Pet Store Day around the corner and Q4 event season in full swing, this episode couldn't come at a better time! Maddie Shutts from the Pet Boss Team and Modern Companion shares her first-ever trade show presentation from SUPERZOO, packed with real-world strategies for creating events that actually drive foot traffic and sales.

She shares: 

🙌 Why her Taylor Swift party worked (hint: genuine enthusiasm beats forced trends)

🙌 How handwritten invitations became more memorable than the actual product

🙌 The 6 questions to ask before planning any event

🙌 Why ge...

What better way to celebrate 200 episodes than with the man who revolutionized pet health education?!Rodney Habib, founder of Planet Paws and co-author of The Forever Dog series, shares his incredible journey from a household where pets were forbidden to a global pet health influencer.

He shares his game-changing strategies: 

🙌🏻 Meet customers where they are - carry mainstream brands alongside premium to start conversations, not create barriers

🙌🏻 Education over sales - spend hours sharing knowledge without expecting purchases; word of mouth becomes unstoppable currency

🙌🏻 Community investment - donate to local schools, l...

As Dante & Dory's approaches their grand opening, Candace is sharing the behind-the-scenes decisions that are shaping her new pet destination.

This episode dives deep into the practical side of building a modern pet business - you'll get an inside look at the technology stack powering the store, real stories about vendor partnerships, and honest insights about the emotional side of opening a new business.

Tune in to hear:

✨ Real vendor partnership stories - including the brand that sent a thoughtful sample pack and earned a $1,000 order!

...

Ever wondered what happens when you put three pet business owners on stage with rapid-fire business scenarios and let a live audience judge their answers?

Pure magic! 🎯

This special episode was recorded LIVE at SUPERZOO in Las Vegas - one of the largest pet industry trade shows with over 22,000 pet professionals and 1,100+ exhibitors. We created the first-ever "Pet Boss Showdown" - a game show format where real pet business owners battled it out with their best business advice.

What you'll hear:

✨ Lightning round...

What happens when an 8-year partnership suddenly explodes and threatens your biggest community event just months before it's supposed to happen?!

Meet Kim Loper, owner of Harbor Pet and creator of Life is Gruff sustainable dog treats, who faced exactly this nightmare scenario with her beloved North Fork Dock Diving Weekend - now in its 10th year.

She chose to fight back - and the results were incredible.

This episode is about:

🎯 How Kim pivoted from private venue to public space in jus...

Tired of watching customers scan your products and find them cheaper online?

This episode is your game-changer! We're sharing a special recording from one of our exclusive Pet Boss Nation Lunch & Learn sessions featuring Art Nakagawa from Artvark Pet Products, who's revolutionizing private labeling for independent pet businesses.

In this power-packed session, you'll discover:

🎯 Why private labeling makes your customers "sticky" to YOUR brand (not your competitors')

🎯 How Candace ordered 71 SKUs for Dante & Dory's with manageable minimums

🎯 The real difference between working with manufactu...

Have you ever wondered what pet business managers really need to succeed? 🧐

In this unprecedented live recording from Pet Boss Nation's first-ever manager retreat, 12 incredible pet business managers from across the country share their stories, challenges, and breakthrough moments in real time.

From a conference room in Galesburg, Illinois, these brave leaders stepped WAY outside their comfort zones to share their experiences on the podcast - many for the very first time. What unfolds is pure magic: authentic conversations about growth, leadership, and the power of finding your tribe.

Ever feel like your business projects are taking FOREVER? 🕐

You're not alone! In this candid Behind Closed Doors update, Candace shares the 5 game-changing lessons that have emerged from 7 months of building Dante & Dory's Pet Emporium.

The 5 T's you need to know:

🎯 Time - Why everything takes 3x longer than expected (and how to stay sane anyway)

🎯 Technology - How modern business tools make starting a pet business easier than ever

🎯 Team Buy-In - Why getting your team invested in the vision matters more than perfect...

🎄 Christmas in July Special: Q4 Planning Replay! 🎄

Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she's going to move all that holiday inventory when she can't seem to remove herself from the day to day tasks inside her business…

And guess what? 

➡️ Throughout all of her successes (and a few failures!) during Q4, she learned EXACTLY what type of support other business owners in the pet industry need right now.

Smart pet...

Ready to unlock a revenue stream that can't be replicated online? 💰

Meet Joe Zuccarello, who's spent 40+ years in the pet industry managing everything from 250-employee luxury pet resorts to coaching hundreds of businesses on explosive growth. His secret? Grooming services aren't just an add-on - they're the competitive advantage that transforms struggling businesses into profit powerhouses.

But this isn't your typical "hire a groomer and hope for the best" approach. Joe's strategy flips everything you think you know about staffing upside down.

Get ready to...

What do you do when you realize you can't help every single dog owner in your city alone? 🤔

You build a network! And that's exactly what Kristin Holzapfel did with Pampered Pupperino and her incredible organization, Midwest Pet Sitter Affiliates.

Kristin has cracked the code on something most industries struggle with: turning competitors into genuine collaborators through education, strict standards, and authentic relationship building.

Here's what makes this episode special:

🌟 The exact grassroots strategies Kristin used to find and recruit 70+ professional pet sitter...

Ever wondered what it REALLY takes to open a brick and mortar pet business from scratch? 

Spoiler alert: It's messy, magical, and takes about 3x longer than you think it will! 😅😅

In this raw, unfiltered episode of our Behind Closed Doors series, Candace pulls back the curtain on the wild ride of building Dante & Dory's Pet Emporium. This is the real story of what happens between "great idea" and "grand opening."

What you'll discover in this candid update:

🎯 Why everything takes 3x longer tha...

Feeling like you're not where you thought you'd be halfway through 2025? 💪

Take a deep breath. You're not alone, and more importantly - you're not behind.

This isn't just another "rah-rah, you got this!" pep talk. This is a strategic reset session designed to help you transform the next six months into the most profitable, purposeful stretch your pet business has ever experienced.

In this power-packed episode, you'll discover:

🎯 Why comparing your behind-the-scenes to everyone else's highlight reel is killing your momentum (and what t...

Get ready for one of the most emotional and inspiring episodes we've ever recorded! 🥺💪

Paige Thompson's story isn't just about business growth - it's about honoring a mentor's legacy, finding strength in the darkest moments, and proving that sometimes losing everything is exactly what you need to build something extraordinary!

When Paige’s mentor, Terry revealed she was battling terminal cancer, she had a choice: play it safe and work for someone else, or risk everything to honor what Terry had taught her. She chose courage.

Th...

What happens when a seasoned pet sitter loses her business during COVID but refuses to give up on her passion for pets? 

Meet Patty Dill, who pivoted from 18 years of pet sitting to building Doggie Sweets - a pet café, food truck empire, and event powerhouse that's become the "Starbucks for dogs" in New Jersey!

In this episode, Patty shares her incredible journey from losing everything in March 2020 to creating multiple revenue streams and hosting events that sell out WEEKS in advance.

In this ep...

Ever think your pet business experiences are totally unhinged? Think again! 😂😅

In this episode, Candace alongside Amanda from the Pet Boss Nation team dive headfirst into the wildest, most outrageous stories from pet business owners across the country. 

We received DOZENS of story submissions from our amazing Pet Boss Nation community, and honestly? They're so good we couldn't keep them to ourselves. Plus, one lucky story contributor is walking away with a Pet Boss prize pack!

In this episode, you'll hear wild stories about:

🐕...

Ready to peek behind the curtain of some serious brand magic? 🎨✨

This episode of our Behind Closed Doors series takes you deep into the psychology and strategy behind creating the Dante & Dory's Pet Emporium brand – and trust us, it's SO much more than just picking pretty colors!

I'm joined by the incredible J. Nichole Smith, the brand architect behind iconic pet industry names like Dog Is Good, P.L.A.Y., and many more! With nearly 20 years building feel-good brands, Nic is an expert in the art of joy and the...

We're almost halfway through 2025... how are your sales looking? 👀

In this episode, Candace delivers 30 powerful money-making ideas in just 30 minutes – the perfect shot of inspiration for any pet business feeling a mid-year slump! Whether you're experiencing decision fatigue, feeling sales stagnation, or just need fresh ideas to supercharge your profits, this rapid-fire session is packed with actionable strategies you can implement NOW.

In this profit-packed episode, you’ll learn: 

💼 Seasonal product bundles, clearance strategies, and loyalty program ideas to help retailers move more inventory

✂️ Pr...

Want your pet business to stand out from the big box stores? 🏆

In this episode, Candace welcomes Kristen Hawkins, owner of "Pup" (a super neat dog boutique) in Carl Junction, Missouri - and a Pet Boss Nation University scholarship recipient who's crushing it with her “snarky and silly” branding!

In this branding masterclass, you'll discover: 

🏠 How intentional branding helped Kristen hit her ENTIRE day's sales goal in just one hour during her Fifth Saturday promotion

🎨 The specific color palette and design strategy that makes customers instantly recognize Pup's marketing (even when scrolling quic...

The tariff situation is changing rapidly, and it's already affecting your pet business - whether you realize it or not! 📊

In this episode, Candace breaks her silence on this complex topic to give you the straight facts about what's happening with tariffs, how they impact the pet industry specifically, and most importantly - what YOU can do about it right now.

You'll learn: 

💼 What tariffs actually are and who REALLY pays them (hint: it's not other countries!) 

💼 The current status of tariffs 

💼 How pet foods, accessories, toys, and even veterinary supp...

Tired of having to micromanage or do it all yourself because your team "just doesn't get it"? 🙄

In this special "Behind Closed Doors" episode about Dante & Dory's, Candace pulls back the curtain on what it REALLY takes to build a team that's as excited about your business as you are!

In this revealing episode, you'll learn: 

👥 Why team development starts BEFORE your business even opens its doors 

👥 The complete employee lifecycle and where most businesses drop the ball 

👥 How proper training can increase employee sales...

"Where ARE all the good employees?!" 🧐

If you've ever asked yourself this question (especially lately), this episode of the Pet Boss Podcast is exactly what you need! Candace welcomes Joe Latona of Walker Scout, a specialized recruiter who focuses exclusively on the pet industry.

After 11 years of experience in the pet care world (where he grew a team from 5 to 45 employees🙌🏻), Joe has cracked the code on finding amazing talent in today's challenging labor market.

The good news? Great employees ARE out there – you just need t...

Candace just returned from Global Pet Expo 2025 in Orlando and this episode is a full insider breakdown of the experience! 🌴

After attending over 15 shows over her 22-year career, Candace calls this one of her absolute FAVORITE Global Pet Expos ever - but acknowledges the mixed reviews coming from other attendees. 

In this episode, you'll hear: 

🔍 Why some attendees felt disappointed about a particular presence on the show floor (and what this trend means for retailers) 

🔍 The truth about "no innovation" complaints and why your perspective completely c...

Getting a bank loan for your pet business doesn't have to feel like solving a mystery! 💰

In this episode, Candace brings in Jacqueline Pait, a specialized lender from Live Oak Bank who works with pet care businesses nationwide.

Unlike traditional banks that might put your pet business in the wrong "box," Jacqueline reveals what REALLY happens behind those imposing bank doors and how to position yourself for funding success.

You'll discover: 

💵 The crucial differences between SBA loans and conventional financing (and why one mig...

Candace welcomes a retail LEGEND on this episode of the Pet Boss Podcast! 🙌

Bob Negen of WhizBang! Retail Training has decades of experience helping thousands of retailers succeed. Today, he's sharing the exact formula for not just surviving but THRIVING (and growing your business strength!) when customers seem scarce. 

Here's some of what you'll learn in this episode:

🌟 The four P's mindset framework that will change how you respond to business challenges

🌟 Why focusing obsessively on sales numbers can sabotage your emotional well-being (and what to keep an...

What’s a business plan, and do you need one?! 

No matter what stage of business you’re in, if you don’t have a concrete business plan mapped out, let’s get to work! 💪

Candace recently got back into business planning mode to secure funding for her newest venture– Dante & Dory’s, a pet retail destination opening soon in Galesburg, IL!

This podcast series, Behind Closed Doors: Building a Pet Destination, takes you behind the scenes of EVERY step of Candace’s journey. In this update, sh...

Ever wonder how successful pet stores manage all those loyalty programs and manufacturer deals without completely losing their minds? 

This episode will show you how! Astro Loyalty offers a tech solution that's transforming this process for retailers and getting better and stronger with each passing year! 

Candace sat down to chat with Kat Carbonaro, Marketing Director at Astro Loyalty, and got a full insider's look at the platform that's helping independent pet retailers compete with the big boxes (and generating over $1.5 BILLION in sales in 2024 alone! Yes, you read th...

Imagine showing up to your grooming job one day only to be met by the landlord of the building telling you to get out... 

That’s what happened to our guest on this episode of the Pet Boss Podcast. But don’t worry! Karissa Surprenant, owner of Dtails Pet Grooming and Nutrition, took an uncertain moment and turned it into a BIG opportunity for herself! 

And now? 

She's the powerhouse entrepreneur who turned one single grooming salon into a multi-location operation with grooming, retail, AND mob...

Who's escaping to sunny Orlando in a few weeks?! ☀️

Yup, the pet industry's biggest party is just around the corner, and Candace and the team can't wait to hang with you at Global Pet Expo 2025 (March 26-28!)

This episode is dedicated to all things Global! From making the most of your experience to where to find CANDACE'S BIRTHDAY PARTY on the show floor! 🥳

You'll learn:

🐾 Why going to a pet industry trade show is a MUST for your growth and inspiration

🐾 Where...

The Pet Boss Podcast's first-ever live virtual audience recording?! Yes, please!

In this milestone celebration of 100,000 downloads, Candace brought together a room full of passionate pet professionals to reflect on our latest podcast series, "Fall in Love with Your Pet Business." Retailers, groomers, pet sitters, daycare owners... there was a whole mix of pet business owners in the room to participate and rekindle their spark with their business!  

In this fun, special episode, you'll hear: 

🎙️How to identify and nurture your business's unique "love language"

🎙️Real, vulnera...

Are you ready for the AI revolution? 

Spoiler: IT'S HERE! 

The reality is if you're ignoring AI completely, you can get really behind in a world that is changing FAST.

In this episode of the Pet Boss Podcast, special guest and Pet Boss team member, Jolanta Smulski, breaks down how artificial intelligence is transforming the pet industry and why business owners can't afford to ignore this technology any more!

You'll learn: 

🤖How AI can help you save time a...

Ready for the comeback of the YEAR?!

We're talking about Candace's comeback to the pet industry RETAIL WORLD!

Yup, but this isn't just another pet store opening–  it's SO much more, and we have all the juicy details ready to share! 

In this brand new monthly series, Candace will be dropping episode updates to take you behind the scenes of her building a dreamy pet destination from the ground UP. 

You're going to peek behind the curtain to watch an ex...

Happy LOVE month! 💖

This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! 

Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:

Episode 1 on February 2: What's Your Business's Love Language? 

Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs...

Happy LOVE month! 💖

This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! 

Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:

Episode 1 on February 2: What's Your Business's Love Language? 

Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs...

Happy LOVE month! 💖

This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! 

Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:

Episode 1 on February 2: What's Your Business's Love Language? 

Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs...

Happy LOVE month! 💖

This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! 

Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:

Episode 1 on February 2: What's Your Business's Love Language? 

Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs...

Happy LOVE month! 💖

This February, join Candace for a special 5-part series designed to help you rekindle your spark with your pet business! 

Whether you're feeling frustrated, overwhelmed, or just need a fresh perspective, this series will help you see your business in a whole new light. Episodes will be released daily from February 2-6, 2025:

Episode 1 on February 2: What's Your Business's Love Language? 

Just like relationships, every business speaks its own love language! Discover how to identify and nurture your business's unique needs...

Want to see how far a "watch me do this" attitude can take you?

When everyone told Pet Boss Nation University member Alina McCue that she should go for her idea of opening a pet retail store in Missoula, Montana, she took action– even without a business background. 

Now, as the owner of Toiffer Pet Outfitter, she's transformed her passion for sustainability and pets into a thriving two-location business! 

In this episode, she joins Candace for an inspiring conversation about overcoming self-doubt, building a succ...

Is your pet business’ social media presence accidentally sending the wrong message to potential customers? 

In this episode, Candace chats with the Pet Boss Nation team social media guru, Amanda Nelson, about why 2025 is the year to turn your social media into a customer MAGNET for your pet business. 🧲

And, 🚨SPOILER ALERT: It's not just about posting cute pet pics anymore!

In this episode, you'll learn: 

📲 The Instagram profile must-haves that most pet businesses are missing (and why they're costing you customers!)

📲 How to...

We are pulling out ALL the stops to help you thrive in 2025– including bringing you Pet Boss Nation’s newest Industry Insights and Optimization Expert, Lynn Switanowski of Pet Retail Helper! 🎉

Yup, Lynn is bringing her 17+ years of pet industry brilliance straight to YOU– our Pet Boss Nation community. First, here on this podcast episode… and then directly in our program Profit Clinics and beyond!

Plain and simple, Lynn has the knowledge to connect all the moving parts of your pet business to make you more MONEY. And since we’re SERIO...

Pop those champagne bottles (or a new bag of treats for your pup!) because we're kicking off Season 4 of the Pet Boss Podcast with some exciting news AND a new year mantra!

1. We're about to hit 100,000 downloads, and 

2. We are ready to help you THRIVE in 25! 

(Shoutout to Heather from Tails of Hawaii for this amazing motto!)

Here's what you'll learn in this episode that will make sure this is your most amazing year yet: 

🍾 Why you need to say goodby...

Can you believe we're wrapping up another year? 🤯

In this special end-of-year episode, Candace is getting real with you about what 2024 looked like for Pet Boss Nation. 

There were wins, there were challenges, and yes– there were even moments where we had to pivot. Because let's face it– whether you're eight years in like us or just getting started in business, some years are building years, and that's exactly what they need to be!

In this episode, you'll hear:

🍾 The honest scoop about our 2...

Is your marketing tank running on empty? 🚙

Marketing is the fuel that keeps your business engine running, and this episode is alllll about discovering strategies to fill up your customer's tank! 

In this episode, Fernando Camacho, CEO of OverDog Digital, shares his well-earned expertise on marketing strategies specifically tailored for pet businesses. 

With over 15 years of experience in the pet industry, including roles as a dog trainer, dog daycare employee,  and marketing consultant, Fern knows exactly how to attract, convert, and retain more customers withou...

Ever caught yourself saying, "This isn't for me..." when looking into business growth opportunities? 

In this myth-busting episode, Candace tackles the most common misconception about Pet Boss Nation-- that it's "just for retailers." 

Drawing from her experience running six different types of pet businesses, she reveals why this mindset might be a psychological "excuse" that's masking deeper fears holding you back from success!

In this episode, you'll learn:

🐾 Why Pet Boss Nation serves ALL pet business niches (with proof! We're busting this myth...

Great collaborations lead to powerful conversations! 🧠

In this special episode, we're sharing Candace's appearance on the Big Brave Business podcast with our very own podcast producer, Sarah Heeter! 

Candace opened up to Sarah about her 25-year entrepreneurial journey in ways she hasn't before on the Pet Boss Podcast, so we thought it was especially important to share this conversation with our Pet Boss Podcast listeners! 

Join Candace and Sarah as they discuss what it truly means to be "big and brave" in business beyond the t...

Did you know that your pet business could be missing out on thousands in tax benefits while also giving back to your community or your favorite cause?! (A win-win!) 

This episode is a game changer and might open your eyes to a non-profit venture that makes sense for your pet business! Candace sits down with Dr. Orazie Cook, founder of Paws on Purpose, a business that helps pet businesses transform their charitable giving into structured nonprofit arms. 

From pet food pantries to domestic violence support programs, you'll see how le...

Want to know how your pet business compares to others in the industry? 🤔

Let's get data-driven thanks to Pets+ Magazine! 

In this episode, Candace looks at the results of the Pets+ 2024 Big Survey, where over 500 independent pet retailers and service providers shared their answers to 75 questions that help set benchmarks within the industry. Plus, you'll discover the eight key factors that separate "thrivers" from "strugglers" in today's pet industry! 

In this episode, you'll learn:

📈 The  performance metrics of successful pet businesses (and some will...

60% of students who experience pets in their classroom go on to have pets in their homes within the first year. The first year!  🤯

This statistic (and more you need to hear!) is brought to you by Melinda Thomas, Executive Director of Pets in the Classroom, an innovative program that is transforming education while cultivating the next generation of pet parents.

Melinda joined Candace on the Pet Boss Podcast to chat about how far the impact of pets can truly go when we introduce them to children at a young age...

You can make a bigger impact in your community while also growing your pet business (because success and service go hand in paw! 🐾) 

In this episode, Candace shares powerful stories of how giving back can transform both your business and your community. From her own personal stories of donating $50,000 to Leader Dogs For The Blind, to innovative giving programs from your fellow pet businesses across the country, you’ll easily see how small acts of kindness can create huge ripples of change.

In this episode, you'll learn:

♥️ Creative w...

Did you know that Gen Z is increasingly turning to social media over Google for brand research?! 

So, how do we reach those potential customers successfully? 🤔

Enter: UGC, or User Generated Content! 

In this episode, Candace chats with Pamela Keniston, founder of Big Paws Marketing, to explore the game-changing potential of User Generated Content (UGC).

And with the growing statistic of social media research that's happening daily, understanding UGC isn't just trendy—it's essential for pet business growth! 

<...

⚠️Warning: This episode may cause unexpected laughter and the sudden urge to double-check your security cameras! 

What happens when Candace gathers some of the Pet Boss Mastermind members for an October retreat at her home in Galesburg, Illinois? 

Well, they gather 'round the campfire (or in her living room, but just for recording purposes!) and share spine-tingling tales of pet business mishaps, mayhem, and misadventures. 

From FBI investigations to creepy crawlies in the dog food, these real-life horror stories will make your blood run COLD. <...

Wondering how Candace was feeling during Q4 when she owned her pet businesses?

You’re about to find out! 

Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the calendar without any promotions or events planned, wondering how she’s going to move all that holiday inventory when she can’t seem to remove herself from the day to day tasks inside her business…

And guess what?➡️ Throughout all of her successes (and a few failu...

Ready for a raw and honest conversation about pet business ownership?

That's exactly what this episode is, as Candace sat down with Taylor Gonzalez, owner of Three Tails Parlor and Pantry, and a valued member of multiple Pet Boss Nation programs. 

Taylor shows us the emotional rollercoaster that being a pet business owner is, and the crossover between personal life and business. She went from facing personal tragedy to building a thriving pet business, and her story is a testament to the power of community, perseverance, and investing in y...

Ever wonder what it really takes to launch a pet brand in today's competitive market? 

You're in for a treat with this podcast episode where Candace sits down with Jess Berger, founder of Bundle x Joy!

Jess and Candace unpack the hidden challenges (and triumphs!) of building a pet brand from the ground up... especially one so different from what's out there! 

In this episode, you'll learn:

🌈 The unexpected hurdles new pet brands face when trying to partner with distributors and retailers.

🌈 The delicate...

Now that you’re in the right Pet Boss Nation University mindset, it’s time to tie it all together and paint a picture of what a typical semester is going to look like for you!

You can take every course available on your own, but something magical happens when you lean on your “fur”-ternity members. Candace is grabbing the gavel and showing you the power of that community and how it perfectly intersects with the education aspect of PBU!

In part three of orientation, you'll learn:

🐾 The...

The announcement has been made… so now what?!

Like we said before, PBU is here to STAY📣, so class is back in session!

Professor Candace (who loves a good theme) is here to do a DEEPER dive into what you can expect from Pet Boss University and teach a little Growth Mindset 101.

In part two of orientation, you’ll learn:

📝 The power of a growth mindset and how it can revolution...

Are you ready for the BIG announcement?! Let’s hear a CHEER if you are!

In this game-changing episode, Candace unveils Pet Boss University, a transformative educational program for pet business owners designed with YOU in mind… That’s right, Pet Boss Nation is in the middle of an evolution led by a missing piece we see in the pet industry!  

You will learn everything you need to know about that evolution, including how this innovative platform combines core curriculum, elective tracks, and a supportive community to provide the ultimate pet business educatio...

We WISH words alone could convey the experience we just had at Camp Pet Boss, and while this episode does a wonderful job of conveying what happened there…

Some of the experience belongs to our Campers. If you know… you know. 😉

If you took our expectations for Camp Pet Boss and multiplied their impact by 100… THAT would be a more accurate depiction.

While it was fresh on her mind, Candace just had to share a behind the scenes of this powerful, unique event!

Duration: 00:33:01

September is Self Care Awareness Month, and we’ve been talking about it– in our emails, on our social accounts, in conversations with one another.

And honestly, the topic is resonating. Why? 

Because self care is SO important for you as a business owner, but the term itself is so broad and it looks different for everyone, which makes navigating it tricky. 

We’re all in different stages of our lives, have different resources, and enjoy different things– so how can we determine the magic self...

How is IndiePet helping independent pet stores THRIVE in a market dominated by big box retailers?💪

In this episode, Candace sits down with Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Association, to explore how this amazing nonprofit trade association is leveling the playing field for neighborhood pet stores!

With the power of unity, innovative tools, and organizations helping indies compete, we KNOW indie pet businesses can make a lasting mark and take a BIG chunk of a money-making industry. 

Duration: 00:29:18

Ever wonder how a simple change could increase your pet business sales by 7% or more?!

In this behind-the-scenes episode, Candace shares a peek inside a live Q&A session featuring Pet Boss Club member Matt McCord from DogiZone. In her response to Matt’s question, she reveals practical strategies for maximizing impulse buys and refreshing your checkout area. 

Whether you run a doggy daycare, grooming salon, or pet retail store, these simple tips could significantly boost your average transaction value, which can make a HUGE difference in your bottom lin...

Ever wonder how a broken poop bag could lead to a thriving pet product empire? 💩

In this episode, Candace D'Agnolo sits down with Megan Bolton, founder and chief creative officer of Metro Paws (a Camp Pet Boss sponsor!), to discuss her journey from the fashion industry to creating colorful, eco-friendly pet products. She’ll tell you all about how a simple frustration sparked a 15-year adventure in pet product innovation!

In this episode, you'll learn:

🐾 How Metro Paws transformed from a single poop bag design to a full lin...

What does it take to build an award-winning pet business empire?

The winners of the PETS+ America's Coolest Contest could tell you! 😉

In this episode, Candace shines a spotlight on three Pet Boss Nation clients who clinched the prestigious title of America's Coolest pet businesses in the 2024 PETS+ contest. Their inspiring stories prove that with the right strategies and support, your pet business can achieve remarkable success… and get noticed for it! 

In this episode, you'll get inspired by these three pet businesses and learn...

Ever wonder how a pet business owner who was $400K in debt turned it all around and sold multiple businesses for millions? 

It’s Pet Boss Nation’s CEO and founder, hi, it’s Candace D’Agnolo, she’s the one who did that, it’s her.  (Did we get that Swiftie reference right?!)

In this eye-opening episode, Candace shares her personal journey of exiting three pet businesses and the invaluable lessons she learned along the way. No matter what stage of business you’re in, an exit strategy is relevant to you, and it’s a...

Ready for franchising, funding, and emotional intelligence? 🤯

We’re bringing you the best of the best on all three of those topics! 

This episode features Adrian Archie, founder of petNmind, the first Black franchisor in the pet industry, AND a Camp Pet Boss speaker. Candace and Adrian discuss his journey from pet lover to innovative business owner, and how emotional intelligence plays a crucial role in entrepreneurial success.

They covered all of this and more: 

🐾 Adrian's journey from athlete and aspiring veterinarian to pet ind...

What's the wildest, biggest thing that you could make possible for your pet business and your life? 

What's important to you? 

How do you want to spend your time? 

THOSE are the end goals we’re pursuing inside the Pet Boss Mastermind, and after a year since launching, we can’t wait to pull back the curtain and show you the progress our members have made (and will continue to make, since many of them are STAYING for the next cohort!) 

As applicat...

From a single store ➡️ to a 20-location pet business empire.🤯

Could this be your future?

In this episode of the Pet Boss Podcast, Candaces sits down with Teresa Miller, the visionary founder of Treats Unleashed, President of IndiePet, and Camp Pet Boss featured speaker!

Teresa reveals her journey of building a pet business powerhouse across Missouri, offering a treasure trove of insights for pet entrepreneurs at every stage. 

In this episode, you'll learn:

🦴 How Teresa grew Treats Unleashed from one location to...

We just wrapped up an 8-week Money Marathon in the Pet Boss Club®, which is something Candace has been wanting to do for a while because–

Money talk is DAUNTING! 🤑

But it’s necessary! You have to face your money problems head-on if you want to address them, and as suspected, the Money Marathon was a HUGE success with so many big wins.

In this episode of the Pet Boss Podcast, Candace shares some of the biggest takeaways from that recent 8-week money marathon with our...

How does one go from a 6-year-old’s dream to a thriving business with products in over 300 retail locations, including Target?

Well, this dynamic mother-daughter duo can tell you!

In this episode, Candace got to chat with Ava and Ina Dorsey, ⅔ of the team behind Ava’s Pet Palace, the company Ava started when she was just 8 years old!

In this episode, you’ll learn: 

👑 How Ava's Pet Palace grew from 6-year-old Ava’s drawing to a successful pet treat company.

👑 The behind...

There are FIVE Saturdays in June… but what does that mean to you?!

That’s one extra Saturday opportunity to run a successful promotion in your pet business, and today you’re going to learn exactly how to do that! 🙌

In this episode of the Pet Boss Podcast, Candace opens the door to the world of promotions, specifically focusing on the powerful "Fifth Saturday Sale" concept (which many of our Pet Boss Club members have seen great success with!)

You’ll learn: 

🌟 The importance...

Ready to meet Candace’s GLOBAL pet biz friends? 🌍

In this episode, Candace went from fangirling these business owners on social media to connecting with them and finally got to sit down and interview her now friends, Charly and Larry Pruden, the powerhouse couple behind Pawdega – the first international online pet wellness store that's taking the world by storm. 

Charly and Larry, currently located in Dubai, share their incredible journey from concerned pet parents to influential voices in the holistic pet health space. With a passion for helping pets thrive and a commitme...

Buckle up, Pet Boss– Candace is taking you along for the international ride! 

In this episode of the Pet Boss Podcast, she shares her adventure-filled journey to Niagara Falls for her first-ever Canadian pet industry event!

You’ll get a front-row seat to the retelling of border crossings, Dave Grohl riding as her passenger, close calls with the police, her first ever Canadian trade show, and the many lessons learned along the way (which will benefit YOU!) 

And while the journey itself was eye-opening, Candace also shares her key takeaways from t...

Are you obsessed with your favorite pet brand or product? Imagine if your customers felt the same way about YOUR pet business!

In this episode, Candace sits down with marketing expert Kerrie Fitzgerald of the E-Commere Society to give you the best of both worlds– turning your customers into RAVING fans without breaking the bank on advertising.

Kerrie knows the nuances of the pet industry after growing her previous business, The Dapper Dog Box, to multiple six-figures in just two years. She was able to sell that business in 2019 and start helping MO...

From 400K in debt to debt-free, three months of business expenses saved, and a generous paycheck!

That’s not a pet business fairy tale, friends. Candace, the CEO of Pet Boss Nation, accomplished this in her own pet businesses!

And in this episode, she’s giving you the EXACT framework she used to do it.

Here’s some of what you’ll hear in this money-focused episode:

💰 Candace’s personal journey with money in her pet businesses an...

Pack your bags… and your dog’s bags! 🐕

Camp Pet Boss is BACK and better than ever!

In 2019, Pet Boss Nation hosted its first-ever in-person conference, and it was a hit! But then… welp, 2020 happened, and our plans to continue with an annual Camp Pet Boss were put on hold.

Now we’re THRILLED to announce the comeback of Camp Pet Boss happening August 27th-30th, 2024 in Lake Delton, Wisconsin! 

There is no other in person business retreat for pet professi...

Immediate sales and profit? YES, PLEASE. 

The financial side of your business might cause you anxiety to think about, but it’s a critical piece to your growth, so we’re facing it HEAD ON, Pet Boss!

Our guest today is Lynn Switanowski of Pet Retail Helper, and she is here to whip your inventory and profit planning into shape so that you can have a PROFITABLE business. And not two years from now! You can take actionable steps right now to see more immediate results.

...

Did you know– Pet Boss Nation’s Canadian audience is one of our MOST engaged audiences?

So to our Canadian listeners– this one’s for YOU! 

And if you’re not listening from Canada, you’ll want to tune in anyway. This episode will not only teach you so much about the Canadian pet industry, but it’ll also give you actionable takeaways no matter where you live! 

Candace is headed to Canada for her first Canadian pet industry trade show in just a few weeks– the C...

50,000 TikTok followers, a custom lick mat line, a stylish harness line, a well-designed pet travel backpack, and a trendy storefront in Nashville…

It’s safe to say that Dani Sweigert, owner of The Modern Dog Company, is turning up the volume on modernizing the pet industry!

In this episode, Candace gets a front-row seat to how Dani defines “modern” in her business and what that looks like in her (hugely successful!) marketing efforts. 

In this episode, they cover:  

🌟 Dani’s journey from c...

An unplanned part TWO means this year’s Global Pet Expo was THAT good!

In this episode, Candace and Amanda welcome you back for the next part of their Global Pet Expo 2024 major takeaways. They couldn’t cover everything in the first episode and have even MORE juicy insights to share! 

In this episode, they’re diving into:  

🌟 The “WOW Factor” at this year’s Global Pet Expo! They went above and beyond with immersive 3D environments and experiences that were the talk of the show floor. How can you apply...

Who goes to Orlando, Florida and leaves with no tan? Global Pet Expo attendees. That’s who! 

And while we didn’t leave with a tan, we did leave with something so much more valuable– insights into the latest innovations and trends in the pet industry! 

In this Global Pet Expo recap episode, Candace is joined by Pet Boss Nation’s Social Media Manager, Amanda Nelson, a newbie to Global, who has a very interesting point of view to bring to the table. 

You’ll hear more about: 

What do you get when you cross connection, innovation, and collaboration in the pet industry with a gorgeous Niagara Falls backdrop? 

The first-ever Connect, Canada's Pet Trade Expo. That's what!

The guest in this episode is Grant Crossman, the brain and drive behind this business-to-business trade show event coming to Niagara Falls Convention Center May 15th-16th, 2024. 

In this episode, Candace and Grant reveal everything you need to know about Connect, and why it's wise you make it a point to be there. You'll hear more about:

Time is a funny thing. When you’re in the trenches of building up a pet business, it can feel like it’s moving reallllllly slowly. 

But then, before you know it, years have flown by.

Why does it feel like reaching the results you want in your pet business is not happening fast enough? 

This episode of the Boss Your Business Podcast is both reflective and insightful as Candace looks ahead to her upcoming birthday, how long she has been in the pet industry, and the timeline to success in her...

Ever heard of a vet tech-preneur?! 

You’re about to find out what that is!

In this episode, Candace interviews Pet Boss Club member Tiah Rodriguez, owner of Super Tech Professional Pet Care Services in the Metro Atlanta area.

With over three decades of experience in the pet care and veterinary field, Tiah decided to take her expertise and turn it into a full-time entrepreneurial journey. But as you know, starting your own business is NOT for the faint of heart, so of course, she's faced some hur...

Double WHAMMY in this episode, Pet Boss! You’ll get both:

✨ An update on the new happenings inside the Pet Boss Club and what our members are LOVING about them, but more importantly…

✨ The essential business foundations Candace evaluates inside Pet Boss Nation and how YOU can do the same in your own pet business.

The truth is that no matter what kind of business you have– brick and mortar, online, product-based, service-based, etc.-- there are fundamental ideas that can help you run a more suc...

Just a few weeks left until Global Pet Expo, so who better to interview than Pete Scott, President and CEO of the American Pet Products Association (APPA)?!

In this episode, Candace and Pete dig deep into the crucial roles associations play in the pet industry, the upcoming Global Pet Expo, and strategies for overcoming barriers to pet ownership.

You’ll hear more about: 

🐕 Everything Pete brings to APPA with over 25 years of experience in the non-profit and association sphere, and how he is driving growth and cultivating a strong pet industry culture.

...

If you’ve ever wondered what’s going to set your pet business apart from the next, it’s THIS…

YOUR STORIES!

In this episode, Candace is diving into the power and emotional appeal of storytelling in your pet business’ marketing, and she invited a guest to share her thoughts on the topic– Pet Boss Nation’s copywriter, Cait Mellor.

Candace and Cait had a lot of fun discussing:

✨ The emotional impact behind connecting with your customers through your personal stories...

She stumbled into the dog grooming industry by chance…

And now she’s a notable, award-winning T.V. star figure in the dog grooming world!

Yup, in this episode, Candace got the chance to interview Corina Stammworthy, the 2021 winner of ABC's "Pooch Perfect,” the founder of the Laundromutt, a self-service dog wash and grooming salon in New York, and the winner of the Barkleigh Honors award for contribution to the industry in 2020. 

Corina saw a gap in the self-wash world in her local community, and decided to fill it...

Candace just recently returned from a (not-so-sunny but still beautiful) week in San Diego, California for the Pet Industry Leadership Summit! 

This is *the* premier event where top-level executives from every segment of the pet industry community convene to network and discuss the future of the pet industry, and Candace loved EVERY minute of it… and of course, came back with some powerful takeaways to share with you!

Couldn’t make it to the Pet Industry Leadership Summit this year? No worries! In this episode, you’ll get a recap including:

<...

You know the feeling… a new business review just popped up in your inbox.

Is there a nervous flutter in your stomach? Are you excited? Scared? Is it good? Bad?

In this episode of the Boss Your Business Podcast, we are riding that reviews rollercoaster with you and helping you navigate ALL of it– the good, the bad, the ugly, and the in-between. 🎢

In this episode, you’ll hear:

⭐ The statistics behind business reviews. How much do they matter? How does re...

We. Are. LIVE! 🎙️

Well... we were! We decided to switch things up and record this episode with a live audience on social media! It was so much fun to get REAL time feedback from our community members in the comments, PLUS, we covered a really important topic...

MOMENTUM. 🏃

How can you gain (and most importantly, KEEP) momentum in taking action in your pet business?

We've done a lot of thinking about this topic within Pet Boss Nation as we start a new year, an...

What’s it like to come in and take over a struggling pet business?

Well, it’s NOT all rainbows, sunshine, and puppies all day long. THAT’S for sure.

But it IS exactly what today’s guest, Leann Dessauer, the Operations Manager of EarthWise Pet in Liberty Township, Ohio did three years ago. 

Leann was invited to come in and take over the day-to-day operations of her brother’s business, and quickly found that there were a lot of foundational pieces that needed some attent...

It’s important to have this mix in your pet business:

Using the steady and strong business strategies that NEVER go “out of style,” AND…

Exploring what’s NEW. 

If you’re not growing, the bottom line is that, at some point, you may get left behind. This is why embracing new trends, investing in learning new skills, and choosing the “trends” that will best serve your pet business are so important.

In this episode, Candace is revealing a list of 5 trends she’s seeing in t...

A brand new year can mean:

✨ Optimism, strategy, and a little pep in your business owner step! ✨

In this episode, Candace gives you the ultimate 2024 pep talk, guiding you through setting ambitious goals and making significant progress in your pet business. It's all about dreaming big and turning those dreams into reality through ACTION! 

In this episode, you’ll hear: 

🐾 The importance of goal setting and visualization.  Set impactful goals, but imagine yourself on the other side of them. How did you push past the fear? 

🐾 How to overcome common pitfalls...

You’re leaving money on the table, Pet Boss. 💸

So, where is the snag in your sales process?

Or… do you even have an official sales process? 

A recent Pet Boss Nation® survey showed us that one of the biggest struggles of small business owners in the pet industry is finding more customers. 

But once you find the customers, you have to make sure they buy from you too!

In the last two episodes, we talked...