The Fitness Business Podcast with Erin Dimond and Jordan Dugger

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content.

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(0:00) Viral Rage Bait Post

(1:10) The Post

(2:40) What I Did After It Went Viral

(4:45) IFCA Client Example

(6:25) How To Apply This In...

If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry.

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(0:16) Why Buyers Are Different in 2025

(1:43) Our Shifting Industry

(4:30) “I Can’t Afford It”

(6:55) Spousal Objection

(9:15) “I Need To Think About It”

(14:12) DM Me “Sales” For Resources

...

Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase.

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(0:23) If You’re New Here

(1:03) The Stages

(1:20) The Starter Phase

(5:53) The Growth Phase

(7:15) The Scaling Phase

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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the e...

If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more.

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(0:50) Ad Performance Stalling?

(3:26) Quick Checklist

(5:00) Client Testimonial Ads

(6:25) Hiring A Closer Question

(7:50) Closing % Down and DM Conversation Friction

(8:45) Better Pr...

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!

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(0:45) Reality Check On Your Systems

(2:35) Br...

Look, I’ll be honest with you… I started this competition prep for one reason, and it’s probably not what you think. 

Yeah, I’m going to look shredded, and yes, I’m revealing my full protocol today — including the macros, meals, peptides, PEDs, training, everything…. 

But the real reason? 

I felt like I was getting soft…. And doing too much shit that was seeking comfort… 

Drinking, staying up too late, doom scrolling… 

In the book ‘The Comfort Crisis’ … Michael Ester says… 

“We’re living sheltered, sterile, temperature-controlled, under...

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential.

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(1:10) Miami Mansion Story

(4:40) The Intrinsic Worth Law

(6:57) Money Mindset

(9:10) Ruthless Conviction and Belief

...

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more!

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Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I’m here to tell you… it’s actually SO much harder to build a business that way. And I know because I’ve lived it.

In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!

 <...

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future!

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(0:28) Using Both Content and Ads

(2:50) The 3 Main Buckets You Need In Business

(3:40) What Is A Network?

(6:50) The Math with Leads

(7:48) The Fuel and Fire

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🔥 Want us to he...

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates.

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(0:10) Views Don’t Equal Clients

(1:28) Party Vibe

(1:44) IFCA’s Offer

(2:02) Instagram’s New Feature

(2:30) The Process

(3:50) Framewor...

We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on our feelings. DM me for the tracker I mention in today's episode and I promise the hard times pass.

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(1:05) Real Time Coaching

(6:20) Data Co...

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand. 

We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way.

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(0:10) The Backstory

(2:30) Knowing Your Cus...

Before you make your next hire, listen to this episode. The first step to successful delegation is understanding first where your time is going. Much like counting macros, time is no different when it comes to achieving your business goals. I want to share what we have our IFCA students do to assess their time, what order of operations looks like with delegation, what to delegate first as a coach, and more!

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(0:09) Delegating In A Way That Works

(1:50) DM Me “Time” For The Resources

(2:29) Toggl App Duration: 00:17:15

Welcome back to another Content Makeover Series where I destroy and rebuild someone's Instagram and help them standout amongst the rest.

Today's willing victim is our good friend David and I'll take his rather generic positioning and elevate it to badass.

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(0:36) Fixing David’s Instagram

(1:29) Vagueness

(2:31) Tying Together With Content

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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our...

Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more!

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(1:17) 2% Rule and VIP Tier

(2:45) When A Down-Sell Makes Se...

Alex Hormozi recently broke a Guinness World Record for most non-fiction books sold in 24 hours and rose the charts of all time releases leaving only JK Rowling at the top. This was no accident and mutinously planned. So much so he recorded a Youtube episode before the launch calling his shot of selling 3 million plus books. 

How does this apply to you as a coach? There are key takeaways we must talk about both on what to do and why this wouldn't work for most coaches. I'll break all of this down in today's episode. Let us k...

If Ozempic and GLP-1's have felt like direct competition and an easy solution compared to your online fitness coaching service, what is happening right now might turn the tables. The manufactures of this drug are currently being sued for over 2 billion dollars and this opens up some marketing for you as a coach. There's a right way to go about this and a wrong and I'll talk about both in this episode.

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(0:40) This Is One You Should Be In The Know About

(2:15) What Are GLP-1’s?

Advertising has changed so much over the years and being in this industry since 2016, I've seen something absolutely crush only to fizzle out months later. What has been working recently for many of our clients is what I'm going to teach you today: the DM funnel. This builds trust and provides value first to those interested and lays the foundation for a great relationship. I'll breakdown the entire process, why it works, explain a big warning about compliance using Meta ads, and more!

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(0:08) DM Funnel

(2:51) Skepticism Is Ri...

Knowing what to do at different stages of your business as you scale and grow can be really confusing and the information on Instagram can be incredibly overwhelming so in today's episode, I want to give you a roadmap that we've taken over 4,500 coaches through successfully in growing their businesses.

I'll share where to start with systems, why they break when you double or triple, and how to rectify those issues.

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(0:58) Processes Drive Growth

(1:32) Our Impact Manager

(2:15) 0-10k Month Tools

(6:14) St...

We recently had our Legacy event in Nashville and had the absolute pleasure of seeing one of our clients Paul there and wanted to grab him for a quick interview (so excuse some background in the audio) and talk to him about his experience with IFCA. He went from charging 69 a month through an app to completely changing his business model to charging 600 a month with healthy profit margins, bringing his wife into the business, and more we'll talk about!

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(0:25) Paul’s Backstory

(0:55) From 69 a Month to 600 a Mo...

This one thing only makes sense when you truly understand it and have a plan for it for your business. That one thing is PROFIT. Early on when organic is working and it's just you or a couple of people, profit and reinvesting back into your business is probably far from your mind.

If you want to scale, profit will be the only way you can do it effectively. I'm going to explain what profit buys you in your business from sales systems, measuring business metrics better, hiring talent, and more!

Time Stamps: Duration: 00:20:59

If you've been burned in the past by mentorships, I get it. What has allowed us to be the longest standing fitness business coaching mentorship in the space is our relentless dedication to innovation and providing our students with a complete solution and a program that actually works. Let me walk you through what IFCA entails, my thoughts when it comes to mentorship, and why you shouldn't give up!

Time Stamps:

(0:29) Why Mentorships Don’t Work (For Everyone)

(1:41) My Promise To You

(2:41) Business Mentorship Saturation

(4:35) What...

Thinking about starting your coaching company with your spouse or bringing them into the business? There are definitely some advantages and disadvantages and in today's episode, we want to share our personal experience along with what we've seen work after coaching over 4,500 coaches with some bringing in their spouse.

Let us know if you enjoy our episodes together and we'll make sure to do more in the future!

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(0:36) Good, Bad, and Ugly of Owning a Business With Your Spouse

(2:14) The Tuesday Nap Story

(7:41) Speed a...

Given the statistics and biofeedback we received, we had a zero percent chance of conceiving Jaxson but after one incredible night on mushrooms throwing a football back and forth to each other, we visualized being boy parents.

Then it happened. If you haven't heard either birth story, we wanted to come together in today's episode and talk openly about our experience, why Jordan didn't want kids at first, what feelings came up during both journeys, and more!

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(0:12) Our Fertility Journey

(2:05) Jordan Didn’t Want Kids At F...

This is an episode I wish I had a long time ago when I made the mistake of not learning to delegate sooner and thinking delegation was trying to find my perfect clone. They do not exist and for good reason. In this episode, I'm going to teach you the art of delegation and how to do it the smart way. We'll start off by auditing your time, finding low leverage high frequency tasks, and get you on track to delegating and outsourcing something small first to learn the skill.

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...

We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully will help you feel less alone in the process and remind you that this is what hard looks like.

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(0:30) It Doesn’t Get Easier

(1...

I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it!

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(1:52) Everything I’m Gonna Cover

(2:54) C-Section Reco...

Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention.

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(0:45) Stone Cold Steve Austin’s Coach

(1:21) The Instagram Bio

(3:00) Content Strategy

(6:25) DM Me AI Offer

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🔥 Want us to help yo...

Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual.

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(0:30) Instagram Audit For One of Our Clients

(1:18) Breaking Down The Bio

(3:07) Clarity With Your Bio

(5:08) Pin Posts Strategy

(7:55) Content Angles

(10:07) DM Me “AI Offer”

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🔥 Wa...

We recently got back from a vacation trip to our lakehouse in Georgia and made 129k without opening Slack or any work app. This didn't happen overnight as we've built an incredible team and systems but this is possible for you too. I want to breakdown the 5 key steps of how we help our IFCA clients do this systematically and if you DM me "Client Engine" on Instagram, I'll send you a full 4 minute video breakdown going more into detail with this stuff.

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(1:39) Step 1: Build An Irresistible Offer That Pr...

Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episode is don't let it be the excuse for not taking action. Market and deliver your coaching services and establish the LLC when it becomes a constraint to growth. Listen in as I explain more!

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(0:44) What’s an LLC?

(1:40) What an LLC Does For You

(3:11) What...

There are 5 distinct business killers we see all the time in the industry and in today's episode, I want to help you avoid them. We'll be talking about massive action, overwhelm, solving today's problems, comparison, and patience. Then, I'll share what 6 figure coaches do to navigate these hurdles.

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(0:48) #1: Not Taking Massive Action

(2:18) #2: Too Many Things At Once

(3:49) #3: Not Solving Today Problems

(5:00) #4: Comparing Yourself To Another Coach

(6:08) #5: Lack of Patience

(7:07) Here’s What Successful Entrepreneurs Do

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🔥...

Click Here To Apply For The $200,000 Scholarship!

This is one of those episodes I really wish I had when I started or felt stuck on my entrepreneurship journey because what I'm going to share with you today will get you back on track and remind you what's important when it comes to being a business owner and coach. I'm going to go through the 7 mindset and skill upgrades you need to constantly be working on to eventually break through and scale as a CEO.

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(0:30) The Real Foundation of...

Click Here To Apply For The $200,000 Scholarship!

If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be. 

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(0:39) Why Most Coaches Stay Stuck

(1:22) Vanity to Client Metrics

(2:32) Dying With The Algorithm

(4:22) Becoming A Proven Leader

(5:49) How The Grant Program Wor...

Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more!

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(0:08) How To Know If Your Ads Are Actually Working

(1:15) How Ads Actually Work

(3:00) 2 Funnels That Work Really Well

(4:50) Building Trust With The Ad Platform

...

If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now.

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(0:28) Mom Brain = 3rd Time’s A Charm

(1:48) Our Backstory

(3:43) How Transform2gether Exploded

(6:28) Email Is Where People Go T...

I (Jordan) was recently on an expert panel hosted by Trainerize and I wanted to share the discussion with you our podcast fam. We talk about how to stay relevant as a coach in 2025, how to automate certain administrative tasks, how to avoid burnout as a business owner, and more!

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(4:02) Why People Pay For Personal Trainers

(6:50) Staying Relevant As A Coach

(9:24) Automating Administrative Tasks

(17:52) Going Overboard with AI?

(20:15) Burnout

(24:50) Firing Your Clients

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Whenever You’re R...

There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying something that is doomed to fail. I'm going to cover the 5 offer structures that will sabotage your business and what to offer instead.

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(1:05) What We’ve Done In Business

(2...

Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable, the concept of strategic costs, and more.

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(0:48) A Limiting Belief I Hear All The Time

(1:48) How Not To Go Ab...

Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different.

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(0:22) The Not Boring Profit Series

(1:20) Profit Is About Being Better

(2:41) Why Business Owners Resist Pr...

On Episode 636, we had IFCA clients Justin and Amy join us to talk about data tracking, getting leads, and their client avatar. In Part 2 which we want to share with you today, we talk about hiring and scaling. You'll get a unique perspective from their answers as they own other businesses but this was the first time they went from online coach to true owner and they shared some lessons you can learn from if you are starting to hire and train a team.

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(2:30) Justin and Amy’s First Hire...

If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or the mentality of both at different points), and how to scale without self-destructing.

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(0:34) Why Entrepreneurs Get Stuck

(1:35) Creator vs Operator

(3:47) Scaling Wi...

You saved 10+ hours a week automating tasks using AI… now what ? The time you're saving shouldn't be going to Netflix but these 3 areas I'm going to cover in this Part 2 episode. We'll talk about how to build a true community, create experiences that transform, and how to create truly personalized coaching.

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(0:28) Last Episode

(1:20) Area #1: Building A True Community

(3:24) Area #2: Creating Experiences That Transform

(4:28) Area #3: Truly Personalized Coaching

(5:48) Recapping

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Whenever You’re Ready, Here Are 4 Ways We Can He...

Creating automatons with AI has never been easier and I don't want you to get left behind in this industry if you haven't started implementing these tools in your business.

I am going to share 4 big coaching tasks you're probably spending too much time on that AI can help you with and even create a better product and experience for your clients. Stay tuned for Part 2 where we will cover how to implement high touch human connection elements to set your coaching program apart.

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(1:09) What Are Your Cl...

175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more specifically what I'm doing now for optimal performance and longevity.  

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(0:23) Pain Pills and Rock Bottom

(2:01) I Have Used Steroids

(2:43) I’m Obsessive and I...

If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat them like a number.

Listen in on why building your own healthcare coaching business is what it's supposed to look like, how to build an offer and find clients, the ROI of this transition, and more!

If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved. 

An online fitness coach offering exercise, nutrition, and mindset coaching is a dime a dozen these days but helping equestrian riders feel better in both their body and in the saddle like Jack's coaching business at Equibody? Extremely specific and can demand more investment b...

There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our students increasing their organic reach and how you can too!

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(2:37) Plagiarizing vs. Innovation

(3:08) Find Youtube Creators

(3:43) Use This ChatGPT Prompt

(5:35) Working Smarter Not Harder

(7...

You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about finances and do what's best for the prospect but also your business.

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(0:24) The Money Conversation Problem

(1:14) Is This Really About Mo...

Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal client avatar, lead generation, and more!

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(0:33) IFCA Clients Justin and Amy

(1:41) What Their Business Looks Like Now

(2:57) Masterclasses

(6:02) Being KPI Driven

(10:12) Stupid Ide...

I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago.

What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am going to share with you today will not only level up the quality of communication you have with your clients but they will appreciate the clarity as well.

Time Sta...

If you are thinking about hiring a coach or have been burned in the past but thinking about giving coaching another shot, don't miss this episode. Erin and I want to tackle the topic of why trust is declining in the coaching space, what we are doing as a company to fight against shitty coaching programs, why some negative reviews are actually great for your credibility, and more!

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(0:47) Do People Trust Coaches Anymore?

(1:52) The Trust Recession

(9:27) Our Reviews After Serving 4,500 Coaches

(13:17) Haters on Re...

There's no better time to get in front of new eyeballs organically and we're seeing it with our 450+ clients inside of IFCA. In today's episode, I'm going to share with you the 3 types of posts Instagram is prioritizing right now, examples of each from a coaching perspective, and share with you a way to get our epic prompting cheat sheet to further help you with your content creation game.

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(0:42) 3 Types of Posts To Make on Instagram

(1:34) Changing My Mind on Organic Over The Last Year

(4:51) #1: Pa...

Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more!

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(0:40) Laugh and Judge Us Through This

(1:07) Sex During Pregnancy?

(5:09) Human’s Use of Porn

(9:40) Rules Around Pregnancy

(10:58) Micro Dosing During Pregnancy?

(12:00) Marry Broke Man...

If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever end you getting ghosted or providing a refund.

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(0:18) The Power of Client Retention

(1:15) We Are In The Relationship and Community Business

(1:38) Th...

If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system and how it can save you hours a week and give your clients a better experience.

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(0:12) Working With 60-80 Clients Without Burnout

(1:07) Our 3x3...

Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more.

Time Stamps:

(0:12) Recent Conversation with John Madsen

(1:52) Attracting 2% Buyers

(2:35) Why We Charge High Prices

(3:45) Jewelry Store Owner

(6:33) What Goes Into A Ultra High Ticket Offer

(9:05) How To Pitch Thi...

I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it.

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post t...

In today's episode, we’re diving into one of the most important and most terrifying parts of growing a business.

Raising your prices.

But not just raising them, raising them without losing a single client.

I’m going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a way that's a win-win and gets results.

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(0:14) Raising Your Prices

(0:45) Price vs Value

(2:06) Why Undercharging Hurts

(3:23) The Ma...

As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework.

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(0:11) Using Instagram Stories

(1:15) The Stories Weekly Framework

(3:45) Two Bonuses

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secre...

Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offer.

Time Stamps:

(0:35) Simple Content Plan

(1:45) Day 1 Post

(3:11) Day 2 Post

(4:10) Day 3 Post

(5:12) Day 4 Post

(7:12) Day 5 Post

(8:52) Next Episode

For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's always looking over your shoulder if you want to follow through your promises to yourself on a daily and weekly basis.

Time Stamps:

(0:16) Time Management For Coaches

(2:40) St...

This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day strategy to go viral.

Time Stamps:

(0:22) Crazy Instagram Strategy

(1:47) The Trial Framework

(2:42) How It Works

(3:42) Two Step Post and Follow Me...

If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a effective solution.

Time Stamps:

(0:35) Getting Ghosted In The DM’s

(1:36) The First Two DM Messages

(1:46) The Strategy: Be Human

(3...

It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work. 

Time Stamps:

(0:36) Using ChatGPT For Flights

(1:55) Firehose Style Information

(2:50) Saving Time and Optimizing Content

(3:26) Client Support

(4:57) Client Results

(6:30) What Is AI?

(8:30) Sta...

If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free masterclass we are having that will dive much deeper into this topic.

Time Stamps:

(0:28) Lead Generation

(1:08) Lead Generation vs Lead Nurture

(2:38) Burning Out

...

Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk  but I know your time is valuable. In today's episode, we're going to cover testimonials, why they are so important, the mistakes that most coaches make with them, and the exact process we teach our clients in IFCA.

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Carousel Example From IFCA

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Whenever Y...

In a past episode, I talked about how to recruit, interview, and hire A level talent. That was only part of the equation because growing and keeping them will be the reason your company thrives or merely survives and operates like all the others out there. In today's episode, we're going to cover the essentials on how to develop and lead your team, understand their goals and desires, help them through their weaknesses, and how to create a true culture of growth.

Time Stamps:

(0:52) Retaining A Players

(1:40) What We’ll C...

We all know the best way to overcome objections is to not have them in the first place (which we will get into how to show up better for yourself and why that's so important) but when they do happen, it's important to have some strategies and tactics in your back pocket and what I'm going to share with you today made us and our IFCA clients thousands of dollars we wouldn't have made otherwise.

We'll go over the IOU strategy when it comes to referrals, prerequisites of being a great coach and salesperson in the first...

You can make connections and find potential clients anywhere (you can even make money while your wife gives birth). As health and fitness coaches, it's important to remember that our job is to help those live their best lives and the statistics don't lie: we are far from that reality as a society. We need coaches like you to improve the lives and futures of others and that will require you to get uncomfortable and talk to people in real life sometimes. I'll share with you some strategies that have helped me and give you some homework to start...

A great business is built for great people by great people and finding and hiring A+ level talent is what separates the good from the exceptional companies out there. We've done our fair share of hiring over the years and I wanted to share my insights and thoughts with you on today's episode. Whether you are making your first hire or your 30th and want to avoid some mistakes you might be overlooking, save this episode for future use and growth!

Time Stamps:

(0:24) Office Upgrade

(1:25) How Not To Hire: Pr...

As coaches, it's our job to turn obstacles and problems into solutions in our prospects and customers minds and lives. If this isn't evident in your marketing and your messaging, you're probably scaring people away. In today's episode, I'm going to explain 6 marketing hacks you can start using today to attract your ideal clients and give them what they want and need.

Time Stamps:

(0:27) Quick Fixes vs Hiring A Coach

(1:30) Meditation vs Xanax

(2:44) 6 Simple Objection Counters

(7:22) Simplify Meal Prepping

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Whenever Yo...

It's been a long time since Erin and I recorded a podcast together and we (I) thought it'd be fun to do a quick round of Big Facts or B.S. when it comes to starting and scaling your online fitness business. Let us know if you enjoyed this style of episode! Topics include:

- Big Fax or Bullshit

- Health Coaching Industry Too Saturated?

- Zero Dollar Startup Capital?

- Jordan’s Love Making Ranked

- Jordan On A Deserted Island

- AI Replacing You...

If you are a mom and you want to take your online coaching business from side hustle to full time, this is a can't miss episode! We shared a portion of this episode in Episode 609 and wanted to share the rest with you on today's episode.

Victoria is a fitness and nutrition coach for ambitious women over 30 with 18 years of experience. In this episode, we discuss why clarity beats a massive following, faith and motherhood, life changes since growing the business, and more! Topics include:

- Victoria’s Start

- The Boa...

In Part 2 of this series, I want to cover 10 simple ways to upgrade your coaching through community building, premium content upgrades, retreats, leveraging AI, and more! As fitness coaching grows in the marketplace, it's incredibly important to have an elite product that not only brings in new customers but retains current customers who love you and benefit long term from your coaching and community.

Time Stamps:

(0:37) Last Episode

(1:06) Making Your Program Better

(3:20) Improving Community Experience

(3:55) Monthly Challenges

(4:22) Premium Content Upgrades

(6:18) In Pe...

If you aren't using client surveys in your business or you want to upgrade this part of your business this year, this is a can't miss episode and podcast series. You are missing out on so much data and feedback from your clients to make your product elite and that's what will separate coaching companies in 2025 and beyond. I'm going to share the critical pillars of value, how to share the result of the result you provide, important surveys to include when, and more!

Time Stamps:

(0:34) Quick Backstory

(2:50) Survey Sy...

I recently had our IFCA student Victoria Hartcorn on the podcast and about halfway through the interview, she dropped so much knowledge when it came to money, faith, and why God wants us to make a lot of money that we wanted to create an entire episode on it. Money mindset issues are hard enough to manage and work on and we hope this lens helps you whether you are faith based or not. Topics include:

- The Scripture and Money

- Saved In Her Late 20’s

- Searching For The Lor...

I've tried a lot of productivity tips and tricks and have learned a lot the hard way and I don't want you to go through what I have. In today's episode, I'm going to give you 3 productivity hacks and mindset shifts to get more done in less time and be the CEO you need to be. I also have an incredible opportunity ending on Sunday you'll want to hear! Topics include:

- The 3 Big Tactics

- Learned This The Hard Way

- Frogs and Princes

- Efficiency

...

We had our good friend and upcoming Legacy retreat speaker Ian Stanley on an IFCA community call and we wanted to share some of the highlights with you in today's episode. We'll cover how to be less boring in your marketing, why you should take the stick out of your ass and lighten up a bit, why email is still crushing to book calls, and more!

Time Stamps:

(3:30) The Shake Weight

(5:12) How To Be Less Boring

(18:18) Starting Things From An Interesting Place

(23:18) Q&A

...

Different style of episode but one we think you'll find really valuable (let us know if you do!) and that is answering questions from coaches just like you on topics around lead generation, sales, client contracts, leadership, and more!

Time Stamps:

(1:54) Advice On Cold Outreach and Lead Generation

(6:32) Letting Client’s Out of Contracts

(9:34) Sales Follow Up Call Question

(12:19) Lead Generation Questions

(14:54) Team Members Quitting

(16:24) Our IFCA Employee Turnover Example This Year

(18:04) Lead Generation and Going Viral

...

Avoiding massive mistakes in your business might be more important than the huge wins you get throughout your business career. I want to talk about one instance we almost did and why hiring mentors who have been there and done that is the easiest decision to make if you want to succeed long term in business. While Alex Hormozi squashed my dreams of owning a supplement company, I'm glad he did in retrospect and I'll explain why in this episode.

Time Stamps:

(1:19) What To Expect

(1:35) When We Launched Tr...

As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to use in sales calls...

From 2013 to 2017, I was a solopreneur who took her business to 400k a year but I was absolutely burnt out working 60-80 hours a week doing absolutely everything. A shift happened in me and I learned the art of hiring, delegating, and leadership that allows us to go from 400k a year to 400k a month. I want to share those big lessons in today's podcast to hopefully inspire you and not wait as long as I did to become a leader in your business.

Time Stamps:

(0:28) From 400k a Year To...

If you were ecstatic to build your own business so you could finally have freedom only to build a prison for yourself where the warden (you) is an absolute dick, this episode is for you. We have both been there before and it took learning the hard way to finally find freedom. True freedom is found through systems, people, and removing yourself at different stages. We'll also talk about who to hire when and why brand is incredibly important for hiring as well.

Time Stamps:

(0:30) Creating A Business For Freedom

...

Our top sales closer for IFCA Samantha has talked to hundreds of online coaches and we thought it'd make for a great episode if we talked about some of the common patterns we see when it comes to those who are successful in the program and the ones who are still trying to make it work on their own or fizzled out. We'll talk about the common reasons coaches share for why they fear failure, why you need to believe in your value first, why you'll never go wrong betting on yourself, and more!

Time S...

If you're tired of constantly having to chase after new clients or feel like you can never take a break from the endless cycle of posting and praying for sales calls, today's episode is for you. I'm going to share why RETENTION is so important to a sustainable coaching business, the math behind it, and give you 9 strategies to improve retention in your business you can start using today.

Time Stamps:

(0:30) How I Used To Think About Sales and Marketing Vs Now

(1:06) Why Retention Is Important

(2:55) Churn Ra...

Your engaged audience is a potential goldmine and most coaches don't understand the value of the audience they've built and how they can help their audience in a personalized way and build a great business. In today's episode, I'm going to breakdown how to get to 7 figures a year if you have a following of 10k or more (or even if you don't) and how to stay top of mind when your prospect is looking to make a purchase. 

Time Stamps:

(0:35) You Know What’s Annoying?

(3:03) Lead Management/Lead Nurtu...

Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more!

Time Stamps:

(0:27) Our Content System That Made Us 750k This Month

(1:15) Content Is Ever Evolving

(1:47) When We Started Our Business

(2:22) Value Content

(3:10) Lists

(4:55) St...

If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framework to handle this objection with ease. I'll break it all down and give you examples along the way!

Time Stamps:

(1:11) Our PAID Framework

(2:25) Quick Ba...

There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA that you can steal and start using today!

Time Stamps:

(0:15) How I Used To Do DM’s

(1:04) Our IFCA Client Wins Channel

(1:27) Permission vs Interruption Based Mark...

An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking, and what is called a "double tie down". If any of those peaked your curiosity, press play!

Time Stamps:

(0:45) Your Pitch

(2:27) The SELLING Framework

(5:21) 3-4 Main Pi...

There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after.

Time Stamps:

(0:18) Getting Chicks To Your Party

(1:26) Crafting Great DM’s

(1:56) Why You Should Listen To Me

(2:36) DM’s...

If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoughts on what I believe it takes and why this game ultimately comes down to finding your flow and fulfillment in the process.

Time Stamps:

...

If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks to follow to make your content machine run like butter.

Time Stamps:

(0:25) What’s Your Goal with Your Content?

(1:15) Quick Backstory

(2:01) Attention Flocks To The Fear...

If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation.

Time Stamps:

(0:35) Context On This Challenge

(1:36) My Hardest Period Of Time When Jaxson Was Born

(4:33) How I Would Start

(5:35) Hi...

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers!

Time Stamps:

(0:25) Jack’s Story

(3:23) Jack’s Specific Niche

(6:18) Getting Help Early On

(10:33) Jack’s Organic Strategy

(13:36) Going De...

Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we predict will be extremely important going into 2025 and how you can take advantage of them.

Time Stamps:

(0:23) The Ever Evolving Fitness Coaching World

(0:42) Remember Blockbuster?

...

Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separately plus a BUNCH more inside of IFCA. Listen in as I talk about these systems, what you need, and how all of these tools benefit your business.

Time S...

Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Remember, you will say the right things when you just care about the person.

Time Stamps:

(0:20) Brave Woman Sharing Her First Sales Call

(3:00) The Little Sister Analogy

(5:20) Th...