Becoming Preferred

SEASON: 6 EPISODE: 7

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we equip you to lead with influence, not just authority. If you’re an entrepreneur or business professional whose growth is stalled by employee turnover, poor communication, or the sheer struggle of transitioning from a high-performing doer to an effective leader, then you're going to enjoy this episode. 

Today, we are happy to welcome Courtney Ramsey, a renowned leadership development expert, speaker, and consultant who has spent two decades transforming companies.

Courtney's mission is simple: to stop the bleeding cau...

SEASON: 6 EPISODE: 6

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we help you climb the revenue ladder and become the preferred provider in the markets you serve.

Today, we're tackling a challenge every modern business leader faces: You have a passionate purpose, but does it actually move the needle? What if your brand could prove that activism and social impact don't just inspire; they reliably sell, grow market share, and reduce customer churn? Our guest is here to show you exactly how to do it.

Neil Callanan is the found...

SEASON: 6 EPISODE: 5

Episode Overview:

 Welcome to the Becoming Preferred Podcast. Today, I am bringing you a special replay of one of my favorite conversations, and the timing couldn't be better. We just celebrated Thanksgiving a few days ago. For many of us, it was a time to gather with friends and family, share a meal, and reflect on our blessings.

But here's what I've come to believe. Gratitude isn't meant to be a once a year event. It's a practice, a daily discipline that shapes how we see the world, and how we mo...

SEASON: 6 EPISODE: 4

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we dissect the strategies and mindset of those who are not just successful, but irreplaceable in their markets they serve. Today, we have a true master of motivation and persuasion. Our guest is Mike Lipkin, president of Environics and a strategic coach to global CEOs, and the author of 18 books on leadership and high performance, including his latest book, The Potentiator.

What makes Mike’s approach unique is his foundation in deep, social values research. He doesn't just rely on generic plati...

SEASON: 6 EPISODE: 3

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to transforming how you build, scale, and lead your business. Today, we have an entrepreneur whose journey proves that massive growth isn't about working harder; it's about building smarter.

Our guest is Tyler Dunagin, a multifaceted founder, operator, and inventor. His success story is a masterclass in market selection and systemization. He took a historically manual service industry—and transformed it into a scalable, tech-enabled enterprise.

Tyler doesn’t just chase revenue; he builds ecosystems. He focuses on purpose-driven solu...

SEASON: 6 EPISODE: 2

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to uncovering the strategies that make entrepreneurs and professionals the emotional favorite in the markets they serve.

Today, we’re shifting our focus from the boardroom to the hockey rink, but the lessons remain intensely relevant. Our guest today is Allan Kreda, a seasoned journalist with nearly two decades covering finance and the NHL for giants like the Associated Press, the New York Times and Bloomberg News. Allan has mastered the art of extracting the core truth, whether from a quarterly ea...

SEASON: 6 EPISODE: 1

Episode Overview:

Welcome to Becoming Preferred, the podcast for entrepreneurs and business leaders dedicated to building a life of purpose and prosperity. Today, we have a guest whose journey proves that the most valuable lessons are often learned in the fire. My guest is Bennett Maxwell, a serial entrepreneur who went from door-to-door selling to building a nationwide franchise empire with Dirty Dough. He's a master of turning adversity into a competitive advantage, navigating a high-profile legal battle that ultimately propelled his brand into the national spotlight. 

But his story is m...

SEASON: 5 EPISODE: 36

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we help you become the emotional favorite in your market. Today we are in for a masterclass on a topic that is the very foundation of all business success: marketing. My guest is someone who has spent his entire career at the intersection of brand strategy, consumer behavior, and marketing innovation.

We have the privilege of sitting down with Greg Licciardi. As the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, the ANA, he works with...

SEASON: 5 EPISODE: 35

Episode Overview:

Welcome back to the Becoming Preferred podcast! Do you ever feel like you've hit a ceiling in your business or career? You're successful, you've got a great team, but there's a nagging feeling that you're capable of more—if only you could get unstuck. Our guest to day understands that feeling better than anyone. He's the founder of Advanced Business Abilities, a coaching company built specifically for established business owners and professionals who are ready to b reak through to that next level of growth without sacrificing their health or their va...

SEASON: 5 EPISODE: 34

Episode Overview:

Welcome back to Becoming Preferred, the podcast where we talk to the people and hear the stories and insights that can help us build better professional and personal lives.

Have you ever wondered what separates a good idea from a truly brilliant one? Or how some companies seem to effortlessly innovate while others struggle to survive? Our guest today has made it his life’s work to answer those very questions.

Today, we're joined by Alan Gregerman, a renowned author, speaker, and consultant who believes we all ha...

SEASON: 5 EPISODE: 33

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to empowering you to become the preferred choice in your industry, your business, and your life. Today we're tackling a topic that is essential for every entrepreneur and business professional striving for significant growth: momentum. We all have ambitious goals, but sometimes the path forward feels muddled by roadblocks, self-doubt, or just plain inertia. How do you consistently take action that truly matters? How do you move forward with genuine clarity and unwavering confidence?

Our guest today is an expert in...

SEASON: 5 EPISODE: 32

Episode Overview:

Welcome back to the Becoming Preferred podcast, the show dedicated to helping you achieve more and reach your highest potential. Today, we have an incredible guest who is going to challenge everything you think you know about success and productivity.

In our fast-paced world, we're taught that being busy is a badge of honor, but what if that very belief is holding you back from your true potential? Our guest is here to show us a new way. Peggy Sullivan is a renowned keynote speaker, author, and researcher who...

SEASON: 5 EPISODE: 31 

Episode Overview:

Welcome back to Becoming Preferred, the podcast for professionals and entrepreneurs who are ready to build their expertise and dominate their industry. Have you ever felt like you're doing all the right things, but still not getting the results you want? What if the key to unlocking your next level of success isn't about working harder, but about understanding the invisible habits of thought that are running the show?

Our guest today is a world-class expert on this very topic. She is a best-selling author of the book I S...

SEASON: 5 EPISODE: 30

Episode Overview:

Welcome back to Becoming Preferred podcast. The podcast dedicated to providing business professionals and entrepreneurs with the strategies and mindset to not just succeed, but to truly thrive and create the life they desire. Today, we have a guest whose journey completely redefines conventional wisdom. He's a living testament that success isn't confined to traditional paths. In fact, sometimes, the most profound insights come from those who forge their own way.

Our guest is Ken Rusk, the bestselling author of "Blue-Collar Cash," host of the "Comfort, Peace & Freedom" podcast...

SEASON: 5 EPISODE: 29

Episode Overview:

Welcome back to the Becoming Preferred podcast. The podcast that helps business professionals and entrepreneurs go from being just another option to being the emotional favorite. Today we're addressing a topic that so many of us navigate daily: the power of quiet leadership. The business world often celebrates the loudest voice in the room, but what if the most powerful leaders are actually the ones who are thinking, listening, and observing?

Our guest today is a living testament to this idea. With over two decades as a successful product...

SEASON: 5 EPISODE: 28

Episode Overview:

Welcome back to the Becoming Preferred podcast, the show dedicated to helping you master your mindset, amplify your influence, and become the undisputed champion in your field. Today, we have a great guest who embodies the fighting spirit of true success. He’s a former professional boxer who has taken the discipline, resilience, and strategic thinking of the ring and translated it into a powerful framework for entrepreneurs and business professionals.

My guest is a high-performance coach, a motivational speaker, and the founder of the Man Challenge. His philosophy is...

SEASON: 5 EPISODE: 27

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we bring you the insights and strategies to help you elevate your business and become preferred. Today, we have a true expert of sales and entrepreneurship joining us.

Glenn Poulos is here to share his unparalleled wisdom on sales strategy, consumer behavior, and how to build truly successful companies. Get ready to take notes, because Glenn is about to drop some serious insights. Join me for my conversation with Glenn Poulos.

Guest Bio:

Glenn Poulos is the...

SEASON: 5 EPISODE: 26

Episode Overview:

Welcome back to the Becoming Preferred podcast. The show that's dedicated to helping you become the preferred choice in your industry, and in your life. Today, we have a truly remarkable guest who embodies the spirit of a long term vision, profound transformation, and impactful leadership.

Our guest, David J. Greer, is a 40-year veteran of the entrepreneurial world. He joined a young software startup at just 22, and for two decades he helped build it into a global powerhouse. After a powerful exit, David embarked on a two year...

SEASON: 5 EPISODE: 25

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.

He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries...

SEASON: 5 EPISODE: 24

Episode Overview:

Welcome back to the Becoming Preferred podcast. In today's dynamic business landscape, simply doing business isn't enough to stand out. To truly thrive, to become the preferred choice, you need a strategy that elevates your brand, optimizes your operations, and magnetizes your ideal clients. But how do you make that leap from overwhelmed entrepreneur to empowered CEO? How do you build a business that truly "rules" your market?

Today, we have an absolute master of business strategy joining us.Someone who has guided countless entrepreneurs and leaders to not...

SEASON: 5 EPISODE: 23

Episode Overview:

Welcome back to Becoming Preferred, the podcast dedicated to empowering business professionals and entrepreneurs to achieve their highest potential. Have you ever felt that true leadership extends beyond just strategies and spreadsheets? That there's a deeper, more profound dimension to unlocking peak performance and genuine impact? 

Today, our guest has dedicated decades to exploring exactly that. Dr. Ron Stotts is a three-time bestselling author, with a PhD in Psychology. Ron isn't just an academic; he's a transformational guide who has delved into ancient wisdom, cutting-edge neuroscience, and the very e...

SEASON: 5 EPISODE: 22

Episode Overview:

Welcome back to the Becoming Preferred Podcast! Today, we have a true titan in the world of digital marketing and growth—a master architect of scale renowned for transforming data into undeniable results. If you're a business professional or entrepreneur seeking your next breakthrough, looking to optimize customer acquisition, or aiming to understand the mechanics of sustainable scaling, you're in for a treat.

Our guest is the visionary founder of Round Barn Labs, a growth marketing agency that has been instrumental in scaling some truly impressive businesses. He is al...

SEASON: 5 EPISODE: 21

Episode Overview:

Welcome back to the Becoming Preferred podcast, where we look into the strategies and mindsets that drive success for business professionals and entrepreneurs. Today, we have an extraordinary guest who embodies justice, advocacy, empathy, and results: Tad Nelson.

Tad is a legal luminary with over 33 years of experience in criminal and family law. What sets Tad apart is his unique blend of sharp legal acumen and forensic science expertise, allowing him to transform daunting legal crises into pathways of empowerment. He’s not just about conventional representation; he’s abou...

SEASON: 5 EPISODE: 20

Episode Overview:

Welcome back to the Becoming Preferred Podcast. In this episode, we have a true financial powerhouse in the studio, ready to illuminate the often-murky waters of cash flow and profitability 

Stephanie is not just a CFO; she's a business owner herself, giving her a unique, boots-on-the-ground perspective on the challenges you face every day. Through her company, New Light Financial Solutions, Stephanie has a knack for seeing right through the surface-level issues and identifying the core reasons why your business might be struggling with profitability and cash flow.

SEASON: 5 EPISODE: 19

Episode Overview:

Welcome back to the Becoming Preferred Podcast. In this episode, we have not one, but two incredible minds joining us. A dynamic duo who have dedicated their careers to empowering business professionals and entrepreneurs like you to achieve remarkable success through the world of franchising 

Jack and Jill Johnson are the powerhouse co-founders of The Franchise Insiders! Together, they bring a wealth of experience and a proven track record in guiding individuals to build generational wealth and gain genuine professional freedom through strategic franchise ownership.

So, if y...

SEASON: 5 EPISODE: 18

Episode Overview:

Welcome back to the Becoming Preferred Podcast. In this episode, I will be speaking with the incredible Brandi Heather. Brandi is an award-winning former college professor who has transformed into a leading voice on the science of play at work. With over two decades of experience across business, education, and healthcare, she now travels the globe, showing professionals how play can unlock mental wellness, genuine connection, and build resilience.

Brandi doesn't just talk the talk; she truly activates play in her engaging keynotes and training sessions, all grounded in...

SEASON: 5 EPISODE: 17

Episode Overview:

Welcome back to the Becoming Preferred podcast. Today, we're diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won't want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn't your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible results. 

Kenny has a knack for taking the intimidating world of marketing analytics and making it accessible, showing founders, business p...

SEASON: 5 EPISODE: 16

Episode Overview:

Welcome back to the 'Becoming Preferred' podcast, the show dedicated to empowering business professionals and entrepreneurs to become preferred in the markets they serve. Today we're diving into a topic foundational to sustained success, yet often overlooked in the relentless pursuit of business growth: our health and well-being.

It's no secret that we're living longer, but are we living healthier? Many of us wait for the engine light to come on – that health crisis – before we prioritize our well-being. But what if we could proactively optimize our health, energy, and...

SEASON: 5 EPISODE: 15

 Episode Overview:

Welcome back to the Becoming Preferred Podcast, the show dedicated to fueling the drive of business professionals and entrepreneurs like you. Today, we have a guest who is a true architect of achievement, a guiding force for growth, and a master of strategic advancement.

She's the visionary behind Forge Ahead, a company dedicated to empowering businesses and leaders to not just meet their goals, but to shatter them. With a deep understanding of the entrepreneurial journey, she brings a wealth of experience in transforming challenges into triumphs and potential i...

SEASON: 5 EPISODE: 14

Episode Overview:

Welcome back to the Becoming Preferred Podcast. The show is dedicated to equipping you with the insights and strategies to become preferred. Today, an absolute powerhouse is joining us to share with us strategies and insights to help us with our presentation, sales, marketing and persuasion capabilities.

He's a popular author, an international speaker, and a consultant who has empowered countless individuals and organizations to achieve unparalleled success through the art and science of persuasion. His work cuts through the noise, providing actionable frameworks to communicate more effectively, negotiate...

SEASON: 5 EPISODE: 13

Episode Overview:

Welcome back to the Becoming Preferred podcast. Building a vibrant culture with happy people working to their full potential can be a real challenge. Today, we're joined by Nicole Greer, CEO of Build a Vibrant Culture™. Nicole's not just talking theory; she's giving us the practical, actionable steps to transform our teams.

Nicole isn't just a leadership and organizational development expert; she's a culture architect, a catalyst for transformation, and the visionary force behind Vibrant Coaching. She's going to break down her methodology, and give us the tools to cr...

SEASON: 5 EPISODE: 12

Episode Overview:

Welcome back to the Becoming Preferred podcast! We have a true connector and amplifier of voices joining us – Dana Lindahl. Dana is the founder of a leading podcast booking agency and has become the secret weapon for countless founders, executives, and industry leaders looking to share their stories on top podcasts. He doesn't just book appearances; Dana crafts messages that resonate and builds strategies that deliver real results, helping his clients grow their influence and connect with the audiences that truly matter. 

Now, Dana's stepping into the spotlight himself, and...

SEASON: 5 EPISODE: 11

Episode Overview:

Welcome back to the podcast and get ready for an insightful conversation with a true relationship-building guru! Our guest today, John D. Hanson, has built his incredible career on the foundation of "win-win relationships," and he's here to share his secrets. 

You will learn how to cultivate these genuine connections in our fast-paced world, especially on platforms like LinkedIn, where John himself built a global network of over 30,000 from zero in just a few years – a journey we'll be unpacking for actionable steps you can take today.

So...

SEASON: 5 EPISODE: 10

Episode Overview:

Welcome to another episode of Becoming Preferred, where we explore the latest strategies and tactics to help you level up your knowledge and improve your skills. Our guest is Scott McCrady, the CEO of SolCyber. With over 25 years of experience, Scott has been at the forefront of protecting people and businesses around the globe. 

In this episode, we'll delve into the misconceptions that small businesses, entrepreneurs, and business professionals have about cybersecurity, and discuss the impact of human behavior on cybersecurity breaches. Scott will also provide actionable advice on tac...

SEASON: 5 EPISODE: 9

Episode Overview:

On today’s episode, we have a fantastic guest joining us who knows exactly what it's like to feel completely drained and overwhelmed, and more importantly, how to break free.

Beverly Beuermann-King is an expert in guiding individuals and organizations from that state of burnout and stress, to a place of true resilience and vibrant engagement.

With years of experience and a wealth of knowledge, Beverly is here to share her invaluable insights. In this episode, we're diving deep into practical strategies to truly work smart, and mo...

SEASON: 5 EPISODE: 8

Episode Overview:

On this episode of Becoming Preferred, we’re tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helping businesses escape the disruption that comes from disconnected solutions. 

Nick’s passion lies in empowering businesses to scale efficiently, creating streamlined workflows that eliminate bottlenecks and foster sustainable growth. He’ll be sharing his insights on how to leverage technology strategically, ensuring your systems work for you, not against you. If yo...

SEASON:5 EPISODE: 7

Episode Overview:

Welcome back to Becoming Preferred, and get ready to supercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results. 

Author of "Strategic Selling Unleashed," Ken's insights have graced Forbes, stages, and podcasts worldwide. If you're ready to transform your sales approach and unlock explosive growth, then you're in for a treat. Join me for my conversation with Ken Lu...

SEASON: 5 EPISODE: 6

Episode Overview:

Welcome back to Becoming Preferred! Today, we're diving deep into the art of customer connection with a true visionary. Get ready to meet Katie Smith, the Queen of the Customer Journey! Katie transforms marketing chaos into strategic success, empowering businesses to build meaningful relationships and promote real values. She's not just about clicks and conversions; she's about crafting experiences that resonate. 

Katie understands that in today's world, consumers crave authenticity and connection. She'll be sharing her insights on how to build a customer journey that not only drives sales, b...

SEASON: 5 EPISODE: 5

Episode Overview:

Crisis can strike at any moment. Are you or your business crisis capable? My guest today will share with us strategies and tactics to become crisis capable, how we can build our capacity to survive, and succeed in every environment. 

She will also be sharing her key messages on how to approach negotiations as relationship-building opportunities, how to think through scenarios and formulate a plan in advance, how to notice details that others may overlook, how to leverage your EQ to remain calm and navigate difficult conversations, and how t...

SEASON: 5 EPISODE: 4

Episode Overview:

The digital landscape is constantly shifting, making it harder than ever to connect with your audience and achieve your goals. With the rise of AI, the explosion of voice search, and the ever-increasing demand for personalized experiences, how can marketers stay ahead of the curve? How can businesses adapt to emerging technologies like augmented reality and virtual reality? 

That's why we've invited a true expert to help us unpack these complexities. Joining us today is Brook Shepard, the founder and CEO of Mason Interactive, a leading digital marketing agency t...

SEASON: 5 EPISODE: 3

Episode Overview:

Are you, your team, or your organization struggling with high levels of workplace stress and burnout? Are you seeing rising conflict and declining team morale? Are you experiencing poor mental health and productivity issues? 

My guest today will share strategies to intervene, stabilize and revitalize team harmony, growth, resilience, and well-being. Please join me for my conversation with best-selling author, speaker and coach, Joyce Odidison.

Guest Bio:

Joyce Odidison is a renowned workplace wellness expert, conflict analyst, leadership coach, keynote speaker, and author of seven b...

SEASON: 5 EPISODE: 2

Episode Overview:

Marketing and positioning your products or services in a congested marketplace can be challenging. Today, we're diving into the world of strategic marketing and PR with Wayne Stanley. 

As the founder of Bowe Digital, Wayne helps businesses cut through the noise and build impactful brands. He's a master at crafting compelling narratives and driving real results. Get ready for insights you can use, straight from the digital trenches. Join me now for my conversation with Wayne Stanley.

Guest Bio: 

Wayne M. Stanley is the owner of...

SEASON: 5 EPISODE: 1

Episode Overview:

Ever feel like your company's stuck in a rut? This week, we're talking with an expert who helps even the best companies get unstuck. He’s worked with some of the biggest names out there, and he knows that sometimes, it takes an outsider's perspective to see what's really going on. 

He'll be sharing his insights on why even seasoned teams need fresh training and guidance in today's rapidly changing business world. Get ready for some game-changing advice with author, speaker and coach, Sam Mallikarjunan.

Guest Bio: 

...

SEASON: 4 EPISODE: 36   

Episode Overview:

Ever feel like you're not quite living up to your full potential? My guest today is Jane McCarthy, a force of nature dedicated to helping you clear mind clutter, embrace your strengths and thrive with hope. 

Jane's a coach, speaker, and strategist who empowers individuals to unlock their hidden talents and create a life they truly love. Get ready to be inspired as we dive into Jane's powerful strategies for maximizing your potential, and living your best life. Join me now for my conversation with Jane McCarthy.

Guest...

SEASON: 4 EPISODE: 35

Episode Overview:

Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. 

Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie B...

SEASON: 4 EPISODE: 34

Episode Overview:

Are you experiencing adversity or challenges, personally or professionally? Life’s storms are inevitable. These storms affect us by bringing anxiety and worry, depression, and lack of motivation. They rob us of our physical, mental, and emotional well-being. Either you are just coming out of one, you are currently in one, or you will soon be in one. 

We cannot escape them, but learning how to navigate them is the key. To help us cultivate gratitude, even in adversity, is speaker and life coach, Sandie Eggers.

Guest Bio: ...

SEASON: 4 EPISODE: 33

Episode Overview:

Marketing can be tricky, and expensive if you get it wrong. Choosing the right strategy, and agency partners can be a real game-changer. That’s where my next guest comes in. His company has vetted over 800 marketing agencies to find the best at what they do.  

If you are looking to save time and money finding the perfect agency or contractors for business, then you are going to enjoy my conversation with the founder of CJAM Marketing, Behdad Jamshidi. 

Guest Bio: 

Behdad Jamshidi started CJAM Market...

SEASON: 4 EPISODE: 32

Episode Overview:

Ready to build a thriving business without sacrificing your life? If you want to transform your business into a well-oiled machine by implementing the right processes and systems that drive efficiency and growth, so that you can spend less time struggling and more time achieving the results you’ve always envisioned, then you are going to enjoy my conversation with author, speaker and coach, and founder of the Business Accelerator Institute, James Brown.

Guest Bio: 

James is the CEO and Founder of Business Accelerator Institute and Perseverance Squa...

SEASON: 4 EPISODE: 31

Episode Overview:

Are you tired of feeling like you’re always chasing the next sale or struggling to meet quota? Ready to close more deals with less effort and resistance? Want to set higher-quality appointments that convert? Are you looking to increase your income and career opportunities? All of these are achievable when you learn to ethically and effectively influence others. 

My guest today will share with us his insights on how to build genuine relationships and help you transform how you approach every sale or opportunity. Join me now for my...

SEASON: 4 EPISODE: 30

Episode Overview:

Feeling stuck, or unfulfilled? Want to learn how to tap into your inner potential and achieve greatness? We often hear about physical performance, but what about neuro-performance? How can entrepreneurs and business professionals optimize their brain function for peak productivity, better decision-making, and increased resilience in the face of challenges?

My guest today, is a global speaker, coach, and serial entrepreneur renowned for his transformative approach to personal and business growth. Please join me for my conversation with Jay Dhahan.

Guest Bio: 

Jay Dhahan is a...

SEASON: 4 EPISODE: 29

Episode Overview:

Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews. 

This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks.

Guest Bio...

SEASON: 4 EPISODE: 28

Episode Overview:

In today’s business world, leaders who create workplace cultures that are engaging and energizing, create a distinct advantage for their companies and organizations.

Whether it’s managing teams virtually or at the office, my guest today will share insights and strategies on how to build a strong and cohesive team from the ground up, how you can overcome communication breakdowns within teams, and how to build trust with your team members to take them to the next level. Join me now for my conversation with team building expert, auth...

SEASON: 4 EPISODE: 27

Episode Overview:

Ready to create and live your inspired life? If you have been curious about what more in life you can be, or do, or have, or create, or share, or give, or expand, then this episode is for you. My next guest says that the only thing standing between you and your inspired life is a DECISION. 

Without knowing all the answers, your dream, your vision, deserves you. To help us understand how we can create an inspired life and become a better version of ourselves, is speaker, writer, a...

SEASON: 4 EPISODE: 26

Episode Overview:

Personal and business success boils down to how effectively you communicate. Anxiety, rambling, or the inability to connect, engage, and deliver a message effectively can hold you back or, even worse, tank your career. Identifying your unique strengths and speaking authentically, supported by a suite of skills, will help you speak confidently so you can be more effective.

To help us understand how we can level up our communication game, is best-selling author, speaker, trainer and coach, Deborah Shames. 

Guest Bio: 

Deborah is passionate about spea...

SEASON: 4 EPISODE: 25

Episode Overview:

In today’s complex workplace we have a myriad of people with skill sets and attributes that all contribute to the value of the business. One subset of people in the workplace are the neurodivergent. 

My guest today is here to help us understand how neurodivergent people function, how their superpowers add value to the organization, and how we can create an environment where they can thrive. Join me now for my conversation with entrepreneur, speaker, and business strategist, Eryn Anitavi.

Guest Bio: 

Eryn Anitavi is a...

SEASON: 4 EPISODE: 24

Episode Overview:

In today’s fast-paced world, it is easy to feel overwhelmed, stuck, or lost on the path to personal growth and self-improvement. Breaking through your limitations to achieve your goals can seem impossible. 

My guest today says that by changing your mindset, growing emotionally, mentally, spiritually, and breaking bad habits is the way to a more fulfilling and purpose driven life. Join me now for my conversation with Joe Rivera.

Guest Bio: 

When it comes to life’s ups and downs, Joe has been there and do...

SEASON: 4 EPISODE: 23

Episode Overview:

In a dynamic business landscape, growth relies on relevant data from your customer interactions and marketing insights. Employing Strategic CRM strategies to collect that data, will boost efficiency, enhance your performance, and help you convert more leads into loyal customers. 

Navigating the crowded sales enablement technology marketplace can be daunting. To help us understand what we should focus on to improve our productivity and optimize the sales process is my guest, Jason Kramer.

Guest Bio: 

Jason Kramer is the founder and CEO of Cultivize, a co...

SEASON: 4 EPISODE: 22

Episode Overview:

The workplace is changing and changing rapidly, creating chaos, increasing our stress, and causing burnout. To thrive in today’s marketplace, we must level-up our emotional intelligence, strengthen our resiliency, and manage the extreme stress in our personal and professional lives to avoid burnout. 

My guest today will share his insights and strategies so that we can learn, laugh, and grow amongst the chaos. Please join me for my conversation with award winning speaker and workshop facilitator, Kit Welchlin.

Guest Bio: 

A born public speaker and...

SEASON: 4 EPISODE: 21

Episode Overview:

Let’s face it, running and growing a business as an entrepreneur in today’s competitive marketplace can be daunting. Whether it's operational challenges, differentiating yourself from the competition with your products or services, or evolving from just surviving to thriving, is the goal for every entrepreneur or business professional.

If you are ready to level up your business, smash through your ceilings to reach business mastery and life success, then you are going to enjoy my conversation with High Performance Entrepreneur, best-selling author, and business coach, Marty Park.

SEASON: 4 EPISODE: 20

Episode Overview:

As sales professionals, the pressure to perform is unavoidable. One little mistake and you’ve lost what could have been a huge opportunity. Competition is fierce and abundant. Most of the common sales errors we recognize, but even some of the most seasoned sales veterans are unaware of some of the mistakes that are costing them valuable business.

Discover the ‘silent saboteurs’, that are costing you the sale, as you blindly make the same errors over and over. And as you do, you’ll find clarity that will empower you with...

SEASON: 4 EPISODE: 19

Episode Overview:

Life can be challenging. Each of us faces our own adversity. Sometimes, your stress can escalate to fear, anxiety, agitation, and even depression. 

If you are looking for ways to help build resilience in yourself and others, lighten your load, and brighten your outlook, then you are going to enjoy my conversation with best selling author, therapist and speaker, Patricia Morgan.

Guest Bio: 

Patricia Morgan is known as a spunky Seniorpreneur, who lightens your load and brightens your outlook. Patricia has spent the last four dec...

SEASON: 4 EPISODE: 18

Episode Overview:

The way we do business has changed. The way we market and sell has changed. So why is it that there are still so many companies that rely on old strategies and tactics to generate new business? 

If you are looking to level up your business development process, set yourself apart from the competition, and regain a competitive advantage, then you are going to enjoy my conversation with author and marketing expert, Jessica Embree.

Guest Bio: 

Jessica Embree is an international bestseller and a marketing sp...

SEASON: 4 EPISODE: 17

Episode Overview:

Are you ready to supercharge your LinkedIn presence and transform your career or business with the power of AI? Today we have an absolute powerhouse joining us on the show. It’s my pleasure to introduce Mary Fain Brandt, a true expert in optimizing LinkedIn profiles and leveraging artificial intelligence for explosive business growth. Mary is the go-to guru for professionals looking to stand out in the digital landscape.

Her expertise spans from crafting magnetic LinkedIn profiles to implementing cutting edge AI strategies that propel business forward. So whether yo...

SEASON: 4 EPISODE: 16

Episode Overview:

Everyone in every industry and every role has customers. Your success depends on how efficiently you can solve your customers’ problems, adapt as those problems change, and influence their behavior to drive the results you want. Objectives and Key Results, or OKRs, give you the framework to do that.

However, adopting OKRs successfully is no easy feat. It requires changing the way you work, think about your work, and plan for the work you’ll do in the future. So whether you’re an OKR newcomer, or a pro needin...

SEASON: 4 EPISODE: 15

Episode Overview:

Are you ready to maximize your value and multiply your earnings? My guest will show you how to raise your prices and stop leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for. 

Not all value is equal, and today we are going to discover what your customers are willing to pay more for. Join me now for my conversation with the New York Times Best Selling Author of (RE)VALUE: Raise Your Prices...

SEASON: 4 EPISODE: 14

Episode Overview:

If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.

My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.

In today's...

SEASON: 4 EPISODE: 13

Episode Overview:

Have you ever wondered what separates thriving businesses from those that struggle to keep their heads above water? Well, buckle up because we’re about to dive deep into the world of winning strategies and sales processes that can catapult your business and sales results to new heights.

My guest, Liz Heiman, is a powerhouse in the realm of business strategy and sales. In this episode, Liz will share her insights on how businesses can create a winning strategy and sales process to fuel their growth, so whether you're a...

SEASON: 4 EPISODE: 12

Episode Overview:

Are you looking to take your career to new levels? Do you have dreams and aspirations that you desire to achieve but are unsure how to attain? My guest on this episode will share her insights on how to connect with your heart, create meaningful goals, and deepen your knowledge and understanding of what personal leadership truly is. 

Join me now for my conversation with speaker, coach and founder of The Inspired Leader, Ally Stone.

Guest Bio: 

Ally has been a leader in the hospitality in...

SEASON: 4 EPISODE: 11

Episode Overview:

Traveling for work or pleasure? Are you getting transferred or expanding your business to a different country? In our borderless economy, cultivating cultural fluency expands your potential by fostering trusting relationships globally.

My guest today equips individuals and teams with the skills to forge meaningful connections across cultures, driving change and sustainable growth. With her proven methodology, she spins cultural obstacles into a competitive advantage. Join me now for a conversation with author, speaker, and consultant, Dr. Kristina Wachter.

Guest Bio: 

Dr. Kristina Wachter is a...

SEASON: 4 EPISODE: 10

Episode Overview:

I’m sure we could all agree that we could use more laughter and humor in our personal and professional lives. Humor is universal, it’s empowering, it’s safe, and it’s scientific. Humor can help you create innovative solutions and products, improve staff morale and retention, increase sales, and the ability to tackle key challenges. 

To help us understand the power of humor and laughter for building impactful, resilient, happy, and healthy leaders, teams, and organizations is my guest, speaker, facilitator, and comedian, Courtney Bickert.

Guest Bio...

SEASON: 4 EPISODE: 9

Episode Overview:

A Grow Through It Mindset is about embracing challenges and setbacks as opportunities for personal and professional growth. It's the belief that through effort, learning, and persistence, individuals can evolve and adapt in the face of adversity. This mindset encourages individuals to approach difficulties as learning experiences, view failures as stepping stones towards improvement rather than as reasons to give up. 

Ultimately, a Grow Through It Mindset fosters resilience, adaptability, and a positive attitude, which are valuable traits in both business and everyday life. To help us understand how to...

SEASON: 4 EPISODE: 8

Episode Overview:

In today’s competitive marketplace, finding and keeping the right employees can be a challenge. What if you could create the kind of workplace where everyone wants to work? From ideas on inspiring teamwork to inspiring workplace communication, my guest today says that your workplace culture is your #1 competitive advantage.  

To help us understand how you can elevate your culture and become the preferred employer of choice, is author, speaker and coach, Michael Kerr. 

Guest Bio: 

Michael Kerr is a Hall of Fame speaker who speaks...

SEASON: 4 EPISODE: 7

Episode Overview:

Welcome to this episode of Becoming Preferred, where we’re going to deep dive into the world of modern selling and performance excellence. I'm thrilled to have Rob Harrison, the CEO of Magnifyde, joining us today. Rob is a seasoned sales leader with a track record of driving exponential growth and empowering sales teams to achieve their full potential.

In this episode, Rob and I will unravel the intricate dynamics of today's marketplace, shedding light on the essential elements that underpin successful performance selling. We'll dissect the crucial role of...

SEASON: 4 EPISODE: 6

Episode Overview:

In today’s world, change is the only constant, and the bar for success is only rising higher. Gone are the days when being “good enough” could satisfy customers and beat back the competition. So what’s the solution? Leaders and businesses must evolve from being good to great to superior. 

My guest in this episode, says gaining a superior edge is more important than ever and to share with us his insights is author, speaker, and coach, Rusty Komori. 

Guest Bio: 

RUSTY KOMORI is an inspirati...

SEASON: 4 EPISODE: 5

Episode Overview:

Are you ready to elevate your marketing game with a true industry luminary? Today we have the privilege of welcoming a renowned marketing expert whose insights have reshaped countless businesses' success trajectories. With a laser focus on effective strategies, common pitfalls, and the art of capturing your ideal clients' attention, my guest is set to unravel the mysteries of the fiercely competitive marketplace. 

Brace yourselves for an unfiltered, no-nonsense discussion that promises to revolutionize your approach to marketing. Get ready to absorb a wealth of knowledge and practical wisdom as...

SEASON: 4 EPISODE: 4

Episode Overview:

Get ready to unlock the secrets to financial empowerment and work-life harmony with my guest, Kyle Smith. As a financial expert committed to empowering small and medium-sized businesses, Kyle brings unparalleled transparency and guidance to the table. His advocacy for fostering a healthy work-life balance within teams while emphasizing the critical role of financial controls in both professional and personal spheres is nothing short of inspiring. 

Today, we delve into the art of achieving financial stability and harmonizing work and life, where invaluable insights and game-changing strategies await. Get r...

SEASON: 4 EPISODE: 3

Episode Overview:

How can businesses communicate more value and uniqueness in today’s price-driven, hyper-competitive markets, or in a market that is saturated with options? In an era dominated by price-driven hyper-competitive markets, businesses must constantly grapple with the challenge of standing out from the crowd and becoming the preferred choice of their customers. 

My guest on today’s episode is here to unravel the complexities of this landscape and share invaluable perspectives and insights on how organizations can authentically differentiate themselves, communicate their unique value proposition, and navigate the competitive fray...

SEASON: 4 EPISODE: 2

Episode Overview:

Advertising doesn't have to be a guessing game. It’s a predictable science, and one that we can understand. Businesses want results, but often struggle to navigate the complexities of advertising effectively. Traditional media methods are costly and digital platforms are constantly evolving.

Most companies are unsure if their campaigns are delivering the desired results, and they lack the ability to objectively know if they are wasting ad budgets or missing out on opportunities.

My guest today will share with us strategies employing the latest technologies to tra...

SEASON: 4 EPISODE: 1

Episode Overview:

No doubt about it, marketing in today’s dynamic marketplace has changed and is changing. Understanding the evolving marketing landscape is essential if we are to maintain the human touch and authenticity in our interactions with customers and fellow workers.

With the rise of remote work and hybrid work models, how can businesses ensure that their communication strategies foster genuine connections and collaboration among customers, and teams, despite the physical distance?

My guest today, is the Head of Marketing at Movius. With a wealth of experience and a...

SEASON: 3 EPISODE: 36

Episode Overview:

Many of us, without realizing it, are living a life fueled by doubt. That doubt is keeping us from getting the promotion we want, from achieving our goals, and from creating the life we ultimately desire. It’s time to kill that doubt and build confidence. 

There are stories that you tell yourself, whether they were first told to you by someone else, or it’s something you’ve created all on your own, that contribute to feeling unworthy, insignificant, and incapable. 

My guest on today’s episode ha...

SEASON: 3 EPISODE: 35

Episode Overview:

What fuels your passion? What makes you unique in today’s competitive marketplace and how do you get people to not just pay attention, but to PAY for your time and talent?

It all begins with an idea. Maybe you want to launch or grow a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make the difference. My guest today helps authors, celebrities and ent...

SEASON: 3 EPISODE: 34

Episode Overview:

Are you an entrepreneur, leader, or professional looking for a change? Do you ever have the feeling that there is something bigger for you? That you are meant for more? 

My guest on today’s episode, helps people level up their mindset, their business and their results by helping them discover the power of their own minds to experience tangible results in their personal and professional goals.

So if you are looking for a leap in your results, your earnings, and your lifestyle, you are going to enjo...

SEASON: 3 EPISODE: 33

Episode Overview:

There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. 

Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can ha...

SEASON: 3 EPISODE: 32

Episode Overview:

In today's episode, my guest and I will talk about the ever-evolving landscape of marketing. We'll dissect the current state of marketing, shedding light on what truly works and what doesn't. From the rise of digital platforms to the art of authentic engagement, we'll leave no stone unturned as we uncover the secrets to effective marketing in today's fast-paced world.

We' ll also venture into the realm of best practices, where we'll unravel the keys to successful marketing techniques. So, whether you're a seasoned entrepreneur, a budding business owner...

SEASON: 3 EPISODE: 31

Episode Overview:

Caveman Brain is the voice inside our heads that holds us back, based on fears that may or may not be true. It is the thought patterns and processes we use every day that are no longer working to make us successful. It is how our brains are reacting to these fears, thought patterns and processes that influence us each and every day to be less successful than we can or want to be.

Caveman Brain is the thing that can make you stand out in a crowd or...

SEASON: 3 EPISODE: 30

Episode Overview:

It’s no secret that the enormous complexity involved in an organizational digital transformation can hinder its success. Consequently, some 70 percent of digital initiatives fail to meet their goals. Failure can put an organization at a severe competitive disadvantage, and in some cases, can be fatal. Executing on a solid digital transformation journey is a significant undertaking that demands leadership commitment, thoughtful planning, and rigorous execution.  

In this episode, my guest, Michael Schank will be sharing invaluable strategies and frameworks on how to successfully tackle digital transformation. So whether you...

SEASON: 3 EPISODE: 29

Episode Overview:

Emotional intelligence (EI), often referred to as EQ or Emotional Quotient, is critically important in our professional lives and workplace for a multitude of reasons. Its impact ranges from individual performance to organizational culture and even to the bottom line of the business.

In the digital age, where technology and automation are prevalent, the human element of business becomes increasingly valuable. Emotional intelligence nurtures this human element, fostering environments where creativity, innovation, and productivity thrive. Whether it’s through leadership, teamwork, customer interaction, or adaptability, the importance of emotional in...

SEASON: 3 EPISODE: 28

Episode Overview:

If you are looking for some game-changing ideas on how to scale your business, enhance your entrepreneurial mindset, and unlock new levels of growth and success, you’re going to enjoy my conversation with author, speaker, and coach, Chad Jenkins.  

Chad is someone who not only talks the talk, but walks the walk in the realms of technology, innovation, and transformative entrepreneurship. In this episode, Chad will share his blueprint for revolutionizing your approach to entrepreneurship and how to make monumental leaps in your business journey. Join me now for m...

SEASON: 3 EPISODE: 27

Episode Overview:

Welcome to the Becoming Preferred podcast. Today we're diving deep into a narrative that's both heart-wrenching and incredibly inspiring. Our guest is Kaleb Dahlgren, a name that resonates with resilience, hope, and the power of the human spirit to overcome the unimaginable.

Kaleb, a survivor of the tragic 2018 Humboldt Broncos bus crash, has turned a story of profound loss into one of purpose and impact. Beyond surviving, he's thriving - as a student, an advocate for diabetes and mental health, and a bestselling author. His journey is a testament...

SEASON: 3 EPISODE: 26

Episode Overview:

My guest today, believes change is inevitable and should be embraced, leading to innovative solutions and uncovering untapped potential within each of us. His work reflects his mission to help individuals and organizations hit their mark by fostering a work environment of high productivity and satisfaction.

With a focus on discovery, and application, he offers a comprehensive approach to identifying opportunities for growth. So get ready to gain valuable insights and practical strategies as we dive into a conversation with Tony Ruesing, a catalyst for personal and professional growth...

SEASON: 3 EPISODE: 25

Episode Overview:

Let’s face it, life can be difficult and full of challenges. My guest today is on a mission to empower individuals to rise above their challenges personally and professionally and create lasting impact. His message, Don’t Let Your Struggle Become Your Standard, has touched the hearts of many and continues to ignite hope and determination in those who hear it.

In this episode, you will learn how to become indispensable, even when the odds seem insurmountable. Whatever your role is in life, my guest’s wisdom and insigh...

SEASON: 3 EPISODE: 24

Episode Overview:

No doubt about it, our world is messed up! My guest today believes we can fix our messed up world one small act at a time. It’s not just about the big gestures; it’s the everyday actions, the small steps forward, that collectively drive significant change. 

Pancho Timmons, author of Quick and Easy World Change, is here to share his journey, his insights, and how each of us can contribute to fixing our world, one small act at a time. Join me for my conversation with Pancho Timmon...

SEASON: 3 EPISODE: 23

Episode Overview:

Are you looking to avoid burnout but still maintain high engagement for yourself or your team? My guest on this episode is a beacon of transformation for disconnected teams and leaders who are looking to foster an environment of engagement and effortless work. Finding the balance between passion and burnout is the key to turning you and your team into an engaged powerhouse. 

For leaders, entrepreneurs, and anyone in between, feeling the weight of constant organizational change and the challenge of keeping productivity at its peak, this conversation promises t...

SEASON: 3 EPISODE: 22

Episode Overview:

In today's saturated market, where messages and brands constantly jostle for a slice of our attention, merely having a visually appealing design or a memorable tagline doesn't cut it anymore. It's about diving deep, beyond the surface, to genuinely connect with the core of human emotions and thought processes. This is where our guest, Jim Pietruszynski, the CEO of Soulsight, truly excels and sets himself apart.

Jim has been a pivotal force in shifting cultural landscapes and propelling brand growth by tapping into an unparalleled comprehension of the human...

SEASON: 3 EPISODE: 21

Episode Overview:

In today’s crowded marketplace, presentation excellence isn’t just important; it’s critical. Whether you are a business professional or entrepreneur, presentation excellence allows you to cut through the noise, ensuring your message isn’t just heard, but connects and resonates with your audience. 

At its core, business is about relationships. Presentation excellence enables you to build authentic connections with your audience. Whether It’s in webinars, sales presentations, podcasts, live streams, or social media, presentation excellence is about leveraging the tools and technologies and amplifying your reach and impact...

SEASON: 3 EPISODE: 20

Episode Overview:

With a coaching career with over 400 victories, Coach Jim Johnson's journey is a testament to the impact of positive leadership and the magic of believing in one's dreams. Yet, it's not the number of wins that define his legacy, but rather a moment of pure humanity and inspiration that captured the nation's heart back in February 2006. In a decision that would forever change the lives of many, Coach Jim Johnson chose to play Jason McElwain, affectionately known as J-Mac, an autistic team manager, in Greece Athena High School’s final home ga...

SEASON: 3 EPISODE: 19

Episode Overview:

The digital landscape is changing, and changing fast. AI is revolutionizing the digital landscape, paving the way for a new era of personalized customer experiences that foster a deeper connection between brands and their audiences. By harnessing the power of artificial intelligence, businesses are now capable of developing more effective marketing campaigns tailored to the specific needs and preferences of their customers. Small companies and entrepreneurs can now compete more effectively against big enterprise. 

This podcast episode will provide valuable insights and actionable strategies for entrepreneurs and marketers looking t...

SEASON: 3 EPISODE: 18

Episode Overview:

Gratitude plays a pivotal role both in our personal and professional lives. On a personal level, gratitude is associated with greater happiness, as it helps individuals appreciate what they have, rather than what they lack. It fosters resilience, improves health, and strengthens relationships by promoting positive interactions and a sense of connection with others.

Professionally, expressing gratitude can lead to better work environments, increased morale, and productivity. It helps in building and maintaining professional relationships, and can also be a catalyst for networking opportunities and career advancement. A culture...

SEASON: 3 EPISODE: 17

Episode Overview:

Becoming the preferred choice is the goal of any organization that sells something. In today’s congested marketplace it’s important to create strategies and messaging to attract your ideal customers, and leverage change to create unique competitive advantages that make you the clear choice.

If you are looking to disrupt your market and become the emotional favorite, then you are going to enjoy my conversation with author, speaker, and marketing guru, Gerry O’Brion.

Guest Bio: 

Gerry O’Brion has helped thousands of CEOs, executive...

SEASON: 3 EPISODE: 16

Episode Overview:

Today’s marketplace is crowded and chaotic. Differentiating yourself and your organization in a sea of sameness can be challenging. 

If you are looking for innovative and practical strategies to create more value and opportunities while shortening your sales cycle, then you are going to enjoy my conversation with author, speaker and coach, Ron Karr.

Guest Bio: 

Ron Karr's methodology, the Velocity Mindset®, provides sales teams with modern approaches on how to capitalize on more opportunities and walk away with more deals in less time.

F...