Entrepreneur with Diane Moura
By: Diane Moura
Language: en-us
Categories: Business, Entrepreneurship, Marketing, Management
Marketing and leadership tips on growing your startup or small business, plus interviews with successful entrepreneurs. From consulting with 30 of the Fortune 500 to launching a successful marketing agency and Fractional CMO firm, Diane Moura speaks with founders and industry experts who share lessons and tips on making your own venture a success.Connect with Diane on LinkedIn @dianemoura
Episodes
From Fear to Confidence: Mastering your voice With Jeremy Schreifels
Dec 12, 2025This episode dives into how entrepreneurs, authors, and leaders can turn their natural voice into a powerful business engine. Learn how to overcome fear of the mic or camera, launch a low-friction podcast, repurpose each episode into dozens of assets, and use sound branding and audiobooks to build authority, nurture super-fans, and drive real growth. To learn more about Jeremy, go to https://box7media.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by...
Duration: 00:49:19Fix Your Broken Ads in 60 Days with Skip Wilson
Nov 26, 2025Most founders blame “bad platforms” when their ads don’t convert—but the real problem is usually the system behind them. In this episode, Skip Wilson breaks down how to design ad campaigns like a machine, spot junk traffic fast, protect your budget from bots, and use video, funnel math, and AI to turn underperforming ads into predictable growth. If you want to learn more about Skip Wilson, go to https://draftmediapartners.com/.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, und...
Duration: 00:45:38From Zero to Viral: Gen Z’s Painful Lessons in the Creator Economy With Elijah Khasabo
Nov 20, 2025This episode dives into the raw, often overlooked pain points of starting from nothing as a Gen Z founder in the UGC space. Elijah Khasabo shares hard lessons from going viral, building a brand with zero investor funding, learning from rejections, and tackling the real challenges creators and brands face when authenticity and relationships matter more than shiny metrics or superficial growth strategies. To learn more about Elijah Khasabo, go to https://www.vidovo.com.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand...
Duration: 00:40:58Why Your Customer Engagement Strategy Is Failing and What To Fix With Ken Rapp
Nov 12, 2025This episode unpacks why most brands lose customers after the sale—and what it really takes to create loyalty in today’s competitive market. Ken, CEO of Blue Stream, reveals how connecting with customers beyond purchase solves pain points like churn, lack of engagement, and frustrated support calls. Discover practical strategies and real-life examples for boosting retention and building superfan advocates. To learn more about Ken Rapp, go to: http://blustream.io
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Duration: 00:50:39Struggling to Stand Out? Authentic Marketing That Works in 2025 With Dani Dufresne
Nov 05, 2025If your business feels lost in the noise and tired of the "same old" marketing advice, this episode is for you. Dani Dufresne explains why authenticity and community storytelling are the keys to 2025 marketing. Learn what’s really working for lean brands, what you must stop doing, and how to stand out even with a slim budget. To learn more about Dani, go to http://aux.co/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by...
Duration: 00:40:57Turn Rejection into Revenue: Sales Growth Tactics Witch Jacob Hicks
Oct 03, 2025Unlock the secrets to real sales breakthroughs with Jacob Hicks, keynote speaker and sales expert. If rejection, "follow-up fatigue," or unclear sales systems are stalling growth, this episode shares proven strategies for lasting results. Learn how to transform mental blocks, personalize outreach, and use technology without losing your human touch, perfect for business owners and sales pros alike. To learn more about Jacob, go to https://jacobhickscoach.com.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and...
Duration: 00:41:52EOS & AI: Solving Pain Points for Real Leadership Results With Chris Hallberg
Sep 25, 2025This episode explores how proven frameworks like EOS and the latest in AI can help leaders tackle their biggest headaches: scattered teams, accountability gaps, and resistance to change. Former military leader and business expert Chris Halberg shares battle-tested advice, common mistakes to avoid, and how to build durable, people-centered companies in a world of constant disruption. To Learn more about Chris, go to: https://goexpand.com/ or https://www.bizsgt.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want...
Duration: 00:54:50Real Founder Lessons: From Brand Crisis to Breakout Success
Sep 11, 2025Unlock the secrets of resilient entrepreneurship with Josh Sizemore, CEO of Feast Fast. From reviving bankrupt brands to navigating Meta hacks and scaling mission-driven startups, Josh reveals hard-won lessons on surviving setbacks, building top teams, and creating brands with real impact. Find out what truly drives founder success—and how you can apply it. To Learn more about Josh, go to: https://feastfast.co/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people se...
Duration: 00:33:56Turn Your Biggest Failure Into Your Brand’s Secret Weapon With Melissa Monte
Aug 29, 2025What if your biggest setback could be the key to your greatest success? In this episode with Melissa Monty, host of Mind Love, we uncover how to transform shame, failure, and personal struggles into trust, connection, and unstoppable branding. Learn her proven storytelling framework, the science behind vulnerability, and how to build credibility by embracing—rather than hiding—your scars. To learn more about Melissa, go to: https://mindlove.com
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals...
Duration: 00:53:02Stop Chasing Views: Build Real Social Media Connections With Robin Nathaniel
Aug 20, 2025In this episode, TEDx speaker and strategist Robin Nathaniel shares why the future of social media is about authentic connection, not vanity metrics. Discover his SYNC method for content that resonates, how to balance AI with humanity, and why leaders must stop chasing views and start making impact. Perfect for founders, creators, and small business leaders.
To learn more about Robin, go to:
https://landthetalk.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business...
Duration: 00:43:54From Solo Lawyer to Global Firm With Moises Saltiel
Aug 14, 2025Join Moises Saltiel, managing partner of Saltiel Law Group, as he shares his journey from solo attorney to leading an international law firm. Learn how to navigate common pain points like growing your business mindset, strategic partnerships, firm culture, AI integration, and legal challenges for foreign entrepreneurs. Essential insights for attorneys and business owners striving for sustainable growth.
To learn more about Moises Saltiel, go to:
saltiellawgroup.com
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals...
Duration: 00:47:03Leading Through Burnout & Uncertainty – with Blair Lacorte
Aug 06, 2025Join Blair Lacorte, entrepreneur, VC veteran, CEO coach, and astronaut-in-training, for a candid conversation on the toughest roadblocks founders face. Discover raw truths about raising venture funding, leading during relentless uncertainty, avoiding burnout, and building a resilient mindset. Learn what top CEOs are struggling with right now, and how to make brutal decisions that actually keep your business alive.
To learn more about Blair go to: https://ppemastermind.com/blairlacorte/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to...
Duration: 00:53:09Pitch Perfect: Behind the PR Curtain with Rachel Van Dolsen
Jul 30, 2025Many entrepreneurs struggle to get media attention or break through the noise with their brand stories. This episode addresses the “am I doing enough?” anxiety by revealing actionable PR strategies for founders who feel overwhelmed by the evolving media landscape, showing them how to stand out, personalize their approach, and connect with the right audiences—even on a limited budget.
To learn more about Rachel go to https://www.rachelvandolsen.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your busine...
Duration: 00:45:24The Feedback Edge Why Listening Drives SaaS Growth - With Eli Portnoy
Jul 23, 2025Eli shares insights from his $66M in startup exits, discusses a benchmark study on customer feedback in B2B SaaS, and reveals lessons learned from building businesses, forming strategic partnerships, and scaling through customer-centric innovation.
To learn more about Eli Portnoy go to www.backengine.com
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:50:47What No One Tells You Before Your Startup Fails With Kevin Surace
Jul 16, 2025Join us as Silicon Valley innovator Kevin Surace reveals the gritty realities of entrepreneurship. From high failure rates and the importance of solving real pain points to hiring challenges and the role of AI in business, Kevin shares hard-earned lessons, candid advice, and inspiration for founders determined to thrive in today’s fast-changing world.To learned more about Kevin Surace, go to https://www.kevinsurace.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people se...
Duration: 00:58:17Financial Strategies and Mindset for Women Entrepreneurs - With Megan Hale
Jul 09, 2025In this episode, Megan Hale shares her powerful approach to building a conscious relationship with money. Discover how Dream Money™ goes beyond strategy to align your finances with purpose, values, and emotional clarity. Perfect for entrepreneurs ready to create sustainable success on their own terms. Tune in for an honest, empowering conversation.
To learn more about Megan Hale, go to
Website: www.meganhale.co
Instagram: @meganhale_mh
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get...
Duration: 00:45:02From L’Oréal to Launching Boss 360
Jun 11, 2025A clear brand identity isn’t just about design—it’s your decision-making shortcut. 💡 From trade show outfits to product launches, everything becomes easier when your brand stance is defined. In this episode, we explore how clarity builds trust, speeds up approvals, and keeps your team aligned. 🎙️ Perfect branding isn’t about luxury—it’s about consistency.
Want to learn more about Ron Szekely or get in touch?
LinkedIn: https://www.linkedin.com/in/rszekely/
Website: https://bos360.ca/
#BrandStrategy #Podcast
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Duration: 00:46:08Turning Food Waste into Fertilizer Gold - With Sam Baker
May 28, 2025Meet Sam, a chemist-turned-entrepreneur transforming food waste and plastics into powerful, eco-friendly fertilizer using earthworms. In this episode, he shares how a personal loss sparked a mission to fight Red Tide and restore soil health—leading to the creation of an award-winning startup making real change for farmers and the environment.
Want to learn more about Sam Baker or get in touch?
LinkedIn: https://www.linkedin.com/in/sam-baker-702239155/
Website: www.wrigglebrew.com
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you...
Duration: 00:42:01Why Startups Need Legal Strategy With Jeff Holman
Apr 09, 2025In this episode, Jeff Holman, founder of Intellectual Strategies, discusses the innovative Fractional Legal Team model for startups and scaling businesses. He explores common legal pitfalls for entrepreneurs, emphasizing the importance of planning for founder relationships and product development. Jeff shares insights on navigating early challenges and scaling decisions while reducing legal costs.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:45:46Redefining Digital Marketing AI, SEO, and Data-Driven Success with Blaze Today
Mar 19, 2025Entrepreneurship runs in the family for this week’s guest, whose journey led to founding Blaze—a platform designed to help small businesses streamline their marketing. From growing up around family businesses to scaling Blaze to $10M in revenue, we discuss the challenges small business owners face in digital marketing and how AI-powered tools can make a difference.
Startup Tycoon, Get Blaze CEO Adam Nathan's cheat codes, To building and growing a $150M company in your inbox every week with Startup Tycoon. Powered by Adam's experience shipping product to millions, raising $46M, and hyperscaling to $7M+ in reven...
Mixing Love & Tequila Welcome to Fresh Victor! - With Ken Mackenzie
Mar 12, 2025What happens when a love story leads to a thriving beverage brand? In this episode, Ken Mackenzie shares how his unexpected path in the tequila industry shaped Fresh Victor. We dive into the cultural contrasts of business in Mexico vs. the U.S., the art of sipping tequila, and the journey of bringing high-quality beverages to market.
To learn more about Ken Mackenzie and Fresh Victor, visit https://www.linkedin.com/in/ken-mackenzie-a6742646/ and https://shop.freshvictor.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to...
Duration: 00:47:36From Chaos to Clarity: Overcoming Procrastination as an Entrepreneur
Dec 18, 2024ST Rappaport calls herself a “Brain Engineer for ADHD Entrepreneurs”. She has a background in psychology, art and design, and currently works with entrepreneurs who aren’t growing as quickly as they can due to procrastination and poor organizational skills. If you tend to have 30 open tabs in your browser and a deck full of sticky notes then this is the episode for you!
Instagram: https://www.instagram.com/lifepixuniversity/
Website: https://www.lifepixuniversity.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understan...
Duration: 00:36:46INBOX TO INCOME
Nov 20, 2024Deliverability Ninja is an agency specializing in cold sales emails. Namit, a graduate of Indiana University, worked with several startups before starting his entrepreneurial journey. If you think sales emails don’t work, or if you know they do but struggle to see results, this episode is for you.
To learn more about Namit go to https://www.deliverabilityninja.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:28:52Turned a Brain Injury Into a Business Helping Others - With Andrew Sendejo
Oct 10, 2024Former Minnesota Vikings safety Andrew Sendejo has translated what he learned in the NFL into a successful brain health supplement business BrainTree Nutrition. For anyone who follows football, you know the risks of head injuries faced by players, so this seems like the perfect transition. We unpack how it all happened and what Andrew has learned as an investor, entrepreneur, and early-stage startup coach.
Instagram: Andrew sendejo
LinkedIn: Andrew Sendejo
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your...
Duration: 00:39:14How To Increase Sales - With Simon Severino
Apr 10, 2024Today on the podcast I have author, speaker, and sales coach Simon Severino. Simon is a TEDx speaker, podcast host, Forbes writer, and founder of Strategy Sprints. He has worked with recognizable brands like Amgen, Google, Abbvie and more. He has a wealth of knowledge to share with us on how to quickly add revenue to our business.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:35:35From Bootstrapping To Innovation With Platinum DJ & Tech CEO Peter Schroeder
Feb 07, 2024Entrepreneur Peter Schroeder is a DJ with over 20 platinum records, 40 gold records, and a triple nomination for the Danish DJ Awards. He has played in front of audiences as large as 180,000 people. On top of that, Peter has over 20 years of experience working in leading-edge technologies for companies like Facebook, Samsung, and Airbnb. He is now the founder of communications company Telzio, developing technologies that help streamline our work. In this episode, we’ll talk about bootstrapping a successful startup, growing by developing a culture of innovation, and how Telzio is taking on giants like AT&T and Verizon.
F...
Duration: 00:37:05From The Trenches: How Startups Launch, Raise Capital, and Exit Effectively With Fred Cary
Jan 31, 2024On this episode Diane interviews CEO and entrepreneur, Frederick Cary. Fred is a senior executive, strategic consultant, attorney, and investment banker. He has been featured in Forbes, USA Today, Digital Journal, and a variety of other publications. He has built high-growth businesses in finance, technology and media, has led numerous mergers and acquisitions, and now oversees the development and growth of over 250 startups.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:40:36Improving Organizational Performance With Dr. Margie Oleson
Nov 01, 2023Dr. Margie Oleson has designed, delivered, and facilitated learning and development programs from academia to nonprofit organizations and corporate America, working with such notable brands as Target, Cargill, and Lockheed Martin. She focuses on building top teams for lasting change.
Reach her at https://www.oleson-consulting.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:48:38Business Lessons From NCAA Football
Oct 25, 2023Chad Price is an entrepreneur who translated his lessons from college football into a multi-million dollar exit from a Fortune 5000 sports startup, and is now coaching other startups on the keys to overcoming life's challenges, unlocking your full potential, and building a successful business brand.
In this interview we dive into inspiration from the locker room, kettlebells, and building a loyal community with GenZ and beyond.
Find Chat on social media @realchadprice
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to ge...
Duration: 00:35:39How To Build A 7-Figure Business Without Working In It
Sep 13, 2023Joe Rare is living the entrepreneurial dream. He spends most of his time enjoying outdoor sports with his family, all while founding and owning several 6 and 7-figure businesses that run themselves. In this episode, we'll unpack the secrets of his success and how you can do the same.
Reach Joe at https://www.level9virtual.com/
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:39:59What Does Working On, Not In Your Business REALLY Mean?
Aug 02, 2023In this episode Diane shares the Cliff Notes version of how to build a scalable business, including 3 key “must reads” to get you started.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:04:42Your Product (or Service) Is Your Best Marketing!
Jul 26, 2023A great and buzzworthy product is at least half of your marketing game. In this episode, Diane discusses how to position your product or service as a not-so-secret weapon in your marketing strategy.
Connect with Diane at https://alchemyfirm.com/ or on LinkedIn. If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership."
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business g...
Duration: 00:09:57Marketing Secrets Revealed: Live AMA
Jul 19, 2023This podcast is a live recording of a marketing AMA at a small business event. Diane answers questions on everything from SEO to social media and what’s happening with AI.
Connect with Diane at https://alchemyfirm.com/ or LinkedIn.
If you found this helpful, please share it with your friends. Don't forget to subscribe to my channel for more informative content on marketing and leadership.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by...
Duration: 00:16:04Preparing Your Business For Web3
May 21, 2023This episode is a recorded presentation to a group of businesswomen as an introduction to everything Web3. Diane unpacks everything from how to buy crypto and NFTs, a trip into the metaverse, the networking happening in Discord servers, and multiple use cases for Web3 in healthcare, real estate, law, and more. It's a great jumping-off point for anyone seeking to understand more about this new world of technology and community being validated by everyone from Fortune 500 companies to sports, music, and public figures.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We...
Duration: 00:55:19How Artists are REDEFINING Web3 Marketing!
Mar 22, 2023Welcome to today's exciting podcast episode! We're shaking things up and bringing you a special conversation with not just one, but two talented artists and savvy Web3 marketers. You're about to hear Web3 explained!
If you're curious about the world of Web3 and how it can take your business to the next level, this is an episode you won't want to miss. Our guests will share their experiences and insights into the dynamic and constantly evolving landscape of Web3.
Discover how you can harness the power of Web3 to propel your business forward and learn f...
From The Founders: Ferol Vernon On Scaling With A System
Jan 10, 2023In this episode, I have the pleasure of speaking with Ferol Vernon, Co-Founder and COO of Written Word Media, a tech-enabled platform that helps readers find their next book and authors find more readers.
He's spent much of his career working with ventures that democratize writing and music, including ReverbNation and BandLab.
Connect with Ferol on LinkedIn.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:41:31From The Founders: Dr. Kirk Kinard, Medical Marijuana Entrepreneur
Sep 12, 2022The State of Mississippi has recently legalized medical marijuana, opening the door to relief from pain and discomfort from chronic diseases for millions of residents. Pain physician Dr. Kinard discusses what it will take to safely and responsibly roll out medical cannabis in the state and his vision for attentive care from his new statewide clinic, Pause Pain & Wellness.
In this fascinating discussion, Dr. Kinard debunks several myths regarding marijuana use and reframes how physicians should be thinking about incorporating this treatment into their practices.
Dr. Kinard may be reached at www.pausethepain.com.
From The Founders: Interview with Steve McBride, Skils’Kin VP Operations
Jul 22, 2022In this interview, Steve shares insights on how profit and doing good can be aligned within a business. Steve is a leader deeply invested in his community and committed to removing the barriers that will allow all members to thrive. This mission has focused his business and philanthropic interests into affordable housing, demonstrating to businesses the value and loyalty of disabled employees, building affordable housing, ensuring clean drinking water, helping aging parents to maintain their independence, and making sure that our military men and women can maintain and improve their credit ratings while deployed.
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Duration: 00:37:31From The Founders: Interview with Sonia Martinez, Independent Pharmacist and Immigrant Success Story
Jul 15, 2022Sonia Martinez immigrated here from Venezuela as a trained pharmacist ready to do what it takes to build a business. She started as a pharmacy cashier and worked her way up while taking the necessary U.S. license exams. Through sheer determination and vision, she and her partner Ivette Suarez built up Marco Drugs to serve and revitalize the community.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:35:29Entrepreneur Expert Series: How To Exit Rich with Michelle Seiler Tucker
Jun 13, 2022Thinking about selling your business or at least want to someday? In this episode, Michelle Seiler Tucker, author & expert on buying & selling businesses shares the lessons that allow her to achieve a 20-40% premium on businesses she sells.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:43:31From The Founders: Interview with Lucas Root, Fortune 500 Consultant and Coach
Apr 13, 2022Lucas Root is an author and consultant who began his career on Wall Street but now advises small business owners on startup fundraising and optimizing their strategy for growth.
In this episode, we discuss how to be more investible, how women can win a greater share of the VC pie, and lessons from tech startups like Pokemon. We also talk about changes the pandemic has driven regarding how we can work together more effectively.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your go...
Duration: 00:34:53From The Founders: Interview with Fanny Hanono, CEO of GFX Corp.
Mar 28, 2022Fanny Hanono is CEO of GFX Corp. She is such a powerful example of what women can accomplish in a male-dominated field like automotive, while still being an attentive mom. Fanny's entrepreneurial family runs Perry Ellis brands and in this special episode she shares what it was like to grow up with such a strong influence, and how she has personally built a company with the resilience to handle the supply chain issues brought on by COVID, and with the loyalty of a strong team who has made GFX their long term home in the face of The Great Re...
Duration: 00:43:02How Do You Clone An Entrepreneur?
Dec 02, 2021If you’re like most entrepreneurs I know, you’d like to be more efficient. You know that if you’re able to free up more of your time you’ll be able to grow your business, find ways to reduce cost, and increase your sales. Heck, you might even get to see your family now and again! In this episode, I'll share specific tips for using a CRM tool that will make you feel like you just hired a second you!
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today...
Duration: 00:08:22Networking Muscle Memory
Nov 30, 2021Getting your business networking groove back consists of 3 simple things you must do each and every week to grow your business.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:07:17The Worst Networking 1-1s
Aug 06, 2021With the increasing availability of vaccines, I think we're all starting to see a glimmer of hope that maybe, just maybe, it will soon be possible to once again connect with people in person. Hopefully, that will mean a return to more social happy hours with colleagues. But after working virtually for all this time, we'll likely end up with a hybrid model. Because I've been networking my way across Zoom for the past year, I'm definitely hearing positive feedback on the convenience of a networking one-to-one meeting over video. Honestly, when I think about how I used...
Duration: 00:09:44What Does Freedom Mean For An Entrepreneur?
Jul 09, 2021We just celebrated the 4th of July which is about our country’s independence and freedom. As entrepreneurs, we celebrate freedom every day. I know we tend to feel stressed and overworked a lot so it’s important to remember and appreciate why we chose this path. Today I’d like to reflect on the many freedoms of an entrepreneur.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:05:07Are You Drowning in Busy?
May 11, 2021One of my favorite animated movies is “Up”. The distracted dog cracks me up! OK, the story is sweet too but I love the dog. He reminds me of shiny object syndrome, that entrepreneurial killer weakness of unfocused distraction from the core goal that can kill a business. As I speak with other entrepreneurs, especially since the pandemic and every one going online, almost without exception they talk about how busy they have become. So busy in fact, that despite spending more time working from home, they seem to be spending less time with their families. They’re definitely working h...
Duration: 00:07:55A New Look At Vision For Growth
Apr 12, 2021In our personal lives, many of us may have created vision boards by pasting torn-out magazine images onto a piece of cardboard representing our goals. A picture is worth a thousand words, as the saying goes, and by seeing these images regularly, our hope is that they create a sort of program in our brains that will predispose us to adjusting our course in the direction we seek. Some of us may repeat affirmations with the same intent. Olympic athletes visualize themselves flawlessly completing their events in the hope that the physical world will match their imagination on race day...
Duration: 00:10:14COVID Just Accelerated Small Business Darwinism
Apr 09, 2021Three years ago, Tom Goodwin wrote an interesting book titled, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption”. A student of the digital impact across industries, Tom coined the now-famous quote, “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” His basic premise is that the internet is the most powerful tool possible to perfectly match people who need something, with peopl...
Duration: 00:07:51How To Motivate A Virtual Team
Mar 12, 2021The emergence of COVID-19 required many in-person teams to go remote. Going virtual means implementing new technologies and virtual processes, which comes with a large adjustment that can take time to fully streamline.
If you have successfully transitioned your team to a virtual model, you might find that the next big challenge to tackle is employee motivation. Without a motivated team, overall productivity drops, leading to lower output and employee retention.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help...
Duration: 00:05:22From The Founders: Interview with Dr. Shawn Cole, Ivy League trained physician and industry expert in telemedicine
Mar 11, 2021Shawn Cole, MD has worked in multiple clinical settings, has become a leader in the virtual healthcare revolution, and even spent some time behind the scenes in New York when the pandemic first broke out. In this interview, he discusses how he uses this experience, together with athletics, to coach other physicians on growing their practices while avoiding burnout and becoming the best versions of themselves. As honest, humble, and gritty as they come, this interview was a real treat.
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Duration: 00:29:43How Will You #ChooseToChallenge
Mar 08, 2021My grandmother and an aunt I was quite close to were born in the early 1900s. When they were growing up, it was only ok for women to work until they got married, after which time they quit to take care of their husbands and ultimately raise a family. I remember my aunt telling me that a working woman back then was viewed as taking a job away from a man. My mom was born in the early 1930s. My daughter was born in the early 2000s and I hope things will be different for her.
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Building Business Endurance
Mar 05, 2021There are a lot of lakes around where I grew up in Ontario. I had friends with family cottages on lakes, and one summer I worked as a camp counselor on a lake. One thing I loved to do back in those days was swim the length of the lake. Naturally, since by now you know I’m a fan of metaphors, this made me think about parallels to running a successful business.
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Duration: 00:09:08Cloning Your Best Clients
Feb 10, 2021You probably know who your best clients are, and you certainly know the ones you’re not as fond of. So how do you clone your best clients and grow your business around people more like them?
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:06:35How On Earth Are We Supposed To Make New Year's Resolutions?
Jan 26, 2021Just for fun, or perhaps to torture myself with the freedom of our past, I decided to listen to my old podcast episode from the first week of January, 2020. In retrospect, it felt like the age of innocence, before all Hell broke loose. I remember the excitement of a new decade, and how cool it felt to write the year 2020, as though anything could happen. Some of you may remember the topic, it was “Calling BS On New Year's Resolutions”. My idea at the time was that since most of us tend to break our resolutions, we’d be far bet...
Duration: 00:07:23What Small Business Can Learn From Big Business About Growth
Jan 25, 2021For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships. What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. I read a great article in Forbes magazine on this topic and the first piece of advice made me laugh but it really makes a point. “Don’t try to give birth to an adult”, they wrote.
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Duration: 00:07:54The Power of Human Connections
Jan 22, 2021so I thought today I’d talk about a feelgood topic, and that is the subject of human connections. As a marketer, I’m keenly aware of how much more we’re able to get through our day without making any human connections. Over 20 years ago, when my husband and I were first dating and he lived in Brazil, we used to laugh about how Brazilians never needed maps. Here’s how finding your way from Point A to Point B used to work when driving around Brazil. Maybe this will sound familiar for some of you as you think ab...
Duration: 00:04:08How Humor Helps Our Work Relationships
Jan 21, 2021While we may be getting into more of a rhythm, for many of us it’s becoming a lot. While the introverts among us are having the time of their lives getting to focus on their computers without anyone bugging them, those of us who are extroverts could really use a good happy hour with actual crowd noise in the background and finger foods to share. Or at least sharing a tea with a new business connection who begins as a stranger but then becomes a friend through laughter and stories. But I have had some great meetings too. ...
Duration: 00:06:30How To Develop A Killer Message To Attract More Clients
Jan 20, 2021Today is part 3 of our 3-part series on using psychology to improve your marketing. In part one, I talked about how to use psychology to get attention and make a good first impression. One component of getting attention is having a tagline that both catches attention and makes it clear what you do. Today we’ll zero in on creating a killer message.
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Duration: 00:10:25Ethical Online Marketing
Jan 19, 2021I’m old enough to remember working before Microsoft Windows, before the Internet became popular, and before social media. When I was a teenager and wanted to talk to my friends, I had to pick up the phone and call them. Likely one of their parents would answer and would either bring them to the phone or I’d have to leave a message. Fast forward to my first full-time job in 1986. My first work computer ran on MS-DOS and took me an entire day to set up because I received about 30 boxes in my cubicle one day and...
Duration: 00:12:53The Science of Tilting Purchase Decisions In Your Favor
Jan 19, 2021I was scrolling through some TED talks the other day and came across a few interesting videos that covered various aspects of the science behind how we make decisions. Since we all rely upon prospects making decisions to select our business over their other choices, I thought you might find this interesting.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:08:48Crystal Ball – Business Life After COVID
Jan 15, 2021Our city is slowly starting to re-open, but life as we know it will be far from normal. Reopening is somewhat disturbing since our infection curve is still high and according to the Yale School of Medicine, we are likely to see a rebound in cases the more social distancing measures are lifted. It kind of goes without saying but you can’t live through something like this and not remember. A big event like this will accelerate some budding trends. Now that we have been working virtually for a couple of months, businesses will question if they need...
Duration: 00:09:22What You Need To Know About Email Marketing
Jan 14, 2021You may have noticed more emails in your inbox lately. But unlike pre-COVID days when you spent half your day fighting traffic, and you actually had a social life, if you’re like most people, you may have also noticed that you’re opening more emails lately. A couple of months ago, while procrastinating about something that had been on my to-do list for several days and mindlessly scanning through my inbox, I found an incredibly exciting message telling me that I shouldn’t feed my dog chicken. I was curious so I read it, an...
Duration: 00:09:06Networking In Our Alternate Reality
Jan 13, 2021Fast forward to the year 2040. My grandchildren are sitting at my feet, begging me to tell them a story of the "olden days." I remember doing the same with my grandparents as they obliged me with stories of what it was like to live through the Great Depression. It was fascinating yet utterly unrelatable as we sat in our comfortable surroundings with no thought of where our next meal would come from. "Tell us about what it was like back then, Grandma," they beg me. "You know when there were those things called 'conference rooms' and strangers use...
Duration: 00:10:52Magical Lessons To Grow Your Business From Harry Potter
Jan 12, 2021OK, I'll admit it. I took the online test, and I'm a Gryffindor. At Hogwarts, Gryffindors value courage, bravery, competitiveness, and nerve, which, when you think about it, are pretty much what it takes to be an entrepreneur these days. Inspired by none other than Harry Potter. Here are some magical lessons to grow your business. I know that many small businesses hurt by the pandemic are thinking more of survival than growth right now. Maybe it sounds corny, but I am a true believer in the power of the human spirit, and in particular, in the power o...
Duration: 00:06:57How To Network Virtually Without Spamming
Jan 11, 2021When our face-to-face networking events became Zoom calls, several networking organizations coached members to reach out across geographic boundaries to join meetings they wouldn’t normally attend, and connect with people they wouldn’t normally meet. But our new virtual world has also unleashed an army of networking spammers.
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Duration: 00:06:04Asking For Help
Jan 08, 2021his week one of my favorite authors, Simon Sinek posted a quote on LinkedIn that really caught my attention. “True strength is the courage to ask for help.” It’s an interesting statement that got me thinking, so I decided to do a little digging. Not being the type of person who typically asks for help until I’m absolutely drowning, I thought I’d see if this is a common entrepreneurial trait.
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Duration: 00:07:56How To Have Meetings That Don't Suck
Jan 07, 2021This weekend, while enjoying our two-hour time slot at our condo pool, I listened to a podcast hosted by Stephen J. Dubner. In case you don’t remember Stephen, he’s the co-author of one of my favorite books, Freakonomics. Dubner and his co-author Steven Levitt managed to make economics cool. They did so by making interesting connections we may not have considered societal trends.
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Duration: 00:10:25How To Make Your Linkedin Business Page Work For You
Jan 06, 2021I shared some tips on improving your LinkedIn personal page, but as a business owner, you also need a LinkedIn business page, so let’s talk about that today. I’ll preface this by saying that the entire LinkedIn platform is built around the idea of professionals connecting with other professionals, so your personal page will always be your number one source of leads on LinkedIn. That said, you still need a business page, and here’s why.
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Duration: 00:09:04How to Deliver A Killer Presentation
Jan 05, 2021At some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom. Perhaps you will be invited to speak at a conference as an expert, or more informally at your local networking group as an introduction. This naturally raises the question, “should I use visual aids?”. Have you ever seen a U.S. President use Powerpoint during his inaugural address? When Tony Robbins gets up on a stage to motivate 1000s of people, he never takes his eyes off of them.
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Duration: 00:13:39How To Manage "COVID Time"
Jan 04, 2021There are several fun idioms we use to express the passing of time. When it’s passing quickly, we say that time flies. When we get something done just before the deadline, we say that it was at the eleventh hour. Today I’d like to add a new expression to our list. COVID time. COVID time doesn’t have anything to do with actual time of course, rather it relates to our perception of time.
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Duration: 00:07:47July Marketing Trend Updates
Dec 31, 2020A little over a month ago, I provided you with an overview of the latest marketing trends, including what people are searching for on Google. But with this crazy COVID rollercoaster ride we’re on when one week we’re getting ready to open everything up, and the next week we’re shutting down with no idea when we’ll be able to get within 6 feet of another human being again, it seems time for an update on how these changes affect the way to market your business.
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Duration: 00:08:49Media Training Class Lessons Applied To Zoom
Dec 30, 2020I was cleaning out some old files over the weekend and came across a spiral-bound notebook that triggered a bit of PTSD. So why did I hang onto a notebook that, to this day, gives me flashbacks? Because that class provided some of the best advice and training on public speaking that I have had in my career. The fundamental principle of being in front of an audience is to tell your story.
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Duration: 00:07:10From The Founders: Dr. Rafael Padro.
Dec 29, 2020In this episode I interview Dr. Rafael Padro, co-founder of Mind & Soul Therapy and Acupuncture, a holistic mental wellness and pain therapy center in Miami. We discuss the challenges of starting a business in a relatively empty niche, as well as some helpful mental wellness tips for stressed out entrepreneurs.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:34:45Growing Your Business Through The Marketing Growth Circle
Dec 28, 2020There are three circles to keep in mind when growing your business. Reaching out to your inner circle of those who know what your profession is about is not enough, you must expand to the outer circles of those who are associated to those you know, and those you do not know.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:17:442021 Marketing Blue Print: 6 Ways to Grow
Dec 23, 2020Recently my ZenChange Marketing team hosted a webinar outlining detailed strategies on what has changed in marketing since the pandemic and how to grow your small business in 2021. In this episode I share the content from that webinar. It’s packed with information I hope you find valuable.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 01:08:22What Your Dog Can Teach You About Entrepreneurship
Dec 22, 2020Last March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. I have had dogs in my life ever since I was a kid, and I have been fascinated by their behavior. There is an incredible book called “Leader of the Pack” by Nancy Baer. She studied wolf behavior to provide insights into how we can improve our relationship with our dogs, but I think there are some interesting parallels to human behavior in business.
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Duration: 00:08:17Entrepreneurship Lessons From Aerosmith
Dec 21, 2020Not everyone thinks of musicians as entrepreneurs, but they start their journey as small businesses just as much as the rest of us. Aerosmith is an excellent example of a group of entrepreneurs with the right stuff. Financially, they’re a great example of revenue growth. The band signed with Columbia Records in 1972 for $125,000, and since then each band member has amassed a fortune of over $100 million. Yes, I said each.
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Duration: 00:06:47Failing Your Way To Success
Dec 18, 2020These past few days reminded me of that famous quote from Charles Dickens, “It was the best of times, it was the worst of times.” Psychologists tell us that what dictates the amount of fear we feel is related to how much control we have over the situation. So how can we have more control over whether our current business will continue to earn enough money to sustain us?
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by th...
Duration: 00:06:21Intelligent Disobedience
Dec 17, 2020I’m not sure how many of you are checking out LinkedIn Learning videos, but if you sort through them, you’ll find some pearls that are worth sharing. Last week I came across a course by Bob McGannon called Leading With Intelligent Disobedience. Bob proposes something he calls the 30-3-30 model.
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Duration: 00:10:13Jumping On The Shop Local Bandwagon
Nov 18, 2020Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:06:38Failing Your Way To Success
Nov 18, 2020How To Focus While Working At Home In Chaos
Nov 18, 2020Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:06:51Marketing in A Post-COVID World
Nov 18, 2020Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:25:19The Psychology of Targeting Your Message
Jul 01, 2020Last episode I talked about using psychology to make a good first impression. Now let's dive into how to differentiate your strategy according to your buyer personas so that each person in your audience feels that you're speaking to them.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:07:18Using Psychology To Make A Good (Marketing) First Impression
Jun 30, 2020Some interesting applications of the world of neuromarketing that you can apply to help you sell more stuff. Today we’ll start with how to make a good first impression online.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:06:07From The Founders: Wemlo On Building A Strong Company Culture
Jun 13, 2020In this episode I interview David Rogove, Steve Gelley and Derrick Doss, co-founders of Wemlo, the processing platform that is taking the mortgage industry by storm. In addition to building an impressive technology, they have built an equally impressive company culture where employees feel like family and can't wait to come to work (no seriously, I've asked them directly!). They share lots of great tips on how to build a strong culture as a startup that will scale.
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Duration: 00:41:58From The Founders: Attorney Moncy Blanco-Herrera Keeping It Real
Apr 14, 2020Moncy grew up in Key Biscayne, FL and after college and passing the bar has brought his skills as an attorney back to serve his local community to defend their rights against insurance companies in personal injury and property claims cases. In this episode Moncy shares his story as well as tips on growing a successful law practice and building honest & genuine relationships with clients.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching f...
Duration: 00:25:52The Cost Of Employee Disengagement
Apr 11, 2020Are your employees fully engaged? Did you know that the cost of disengaged workers to the American economy is $350-$500 billion annually? And it's not just a corporate problem. Here are some things to check on your own leadership to keep your employees engaged.
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Duration: 00:06:44Leading Through Crisis
Mar 30, 2020Your company, and your personal leadership is being tested right now, so I thought it might be helpful to share some tips on leading through a crisis.
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Duration: 00:07:14Making It Right
Mar 29, 2020As long as companies are run by humans, we're bound to screw up sometimes. But what happens next defines your maturity and culture.
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Duration: 00:08:39How To Take Your Business Virtual for 90+ Days
Mar 25, 2020Packed with tips on tools, processes and building a virtual company culture, this webinar goes from strategy to the operational details of what it takes for all or part of your business to go virtual. Helpful for the current pandemic but with potential lasting guidance for companies who want to build a virtual component to their strategy for future competitive advantage.
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Duration: 00:55:522020 Marketing Vision
Feb 10, 2020Diane looks into her marketing crystal ball at key trends your business needs to capitalize on for small business success over the next few years.
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Duration: 00:15:10DIY Small Business Marketing
Feb 10, 2020In this interview with marketing strategists and social media influencers Mallory and Bailey Mitchell we discuss all of the elements necessary for a successful marketing plan, and how to decide what to DIY vs. outsource. Packed with really detailed tips this episode is not to be missed!
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Duration: 00:42:40Leadership Lessons From Superbowl LIV
Feb 08, 2020I couldn’t possibly talk about leadership without referencing Superbowl LIV. Even if you weren’t happy that Kansas City won, you have to respect coach Andy Reid. This is a team that had not won a Superbowl in 50 years. Imagine holding onto a goal for that long, failing each year and disappointing the people around you, but still coming back and trying again the next year. For 50 years. That’s the length of an entire career.
I’m always fascinated to learn from leaders who are able to pull off greatness, so I paid special attention to what the...
From The Founders: Viera Yague Law Firm
Jan 19, 2020Fred Viera and Isabel Yague are business attorneys in Miami, one a native and the other with an immigrant story. In this episode they share what inspired them to launch their own law firm, some tips for startups and small business owners and what they believe makes their firm successful.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:18:49Does Your Marketing Have Enough "Oomph"?
Jan 19, 2020In today's episode I nerd out on one of my favorite topics, neuromarketing. By providing examples from large and small brands, as well as an introduction to a model of how buyers think, I discuss a scientific methodology that will allow your messages to make it through the brain's spam filter in order to be considered for processing by your target client.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:37:12From The Founders: Eye Hope Clinic, Dr. Zenia Aguilera
Jan 02, 2020Dr. Aguilera has spent the past 30 years practicing Pediatric Ophthalmology within the hospital system from Cuba to the U.S. She is now embarking on the American Dream of launching her own family Ophthalmology practice in Miami. In this interview she shares her story, how parents can help protect their children's eyesight and how she made the decision to launch her own practice.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:42:07Calling BS On New Years Resolutions
Jan 02, 2020The Statistic Brain Research Institute found that only 9.2% of humans ever keep our resolutions and break free of bad habits. Here's a better approach for your small business.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:05:43From The Founders: Interview With Judi Smith, Co-Founder ICBR
Dec 30, 2019Judi Smith is the co-founder of the International Clinic of Biological Regeneration. In this interview she discusses how she and her husband Dr. Tom Smith started ICBR, the core values of their clinic, how cell therapy has evolved over the past almost 40 years, and what patients who undergo the therapy typically experience.
Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your call today. We want to get to know you, understand your goals, and help your business get found by the people searching for you.
Duration: 00:22:12