The 5Cs

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame.  We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world.

This episode is a masterclass for business leaders and executives who want to understand not just what works in marketing, but why it works (or doesn’t), and how these strategies shape our society—especially in the context of climate ch...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketing, exploring how brands manipulate emotions to drive sales, sometimes at the cost of trust. With sharp insights and a dash of humor, we challenge business leaders to rethink profit-driven strategies and imagine a more ethical, sustainable approach to marketing.

Key i...

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking what might have happened if industry, not individuals, had been held accountable from the start. A must-listen for executives ready to lead real change.

Key Highlights

-The Birth of "Litter Bug"

-Corporate Maneuvering

-Ic...

The Do-Better Revolution: From Broken Systems to Universal Design

The final in this three part series with guest Kim Scofield of Blonde Bad Wolf, we complete the discussion about fixing the structural issues behind why messages about climate, sustainability and all things green are not landing. And end with a game changing use of AI to immediately see and feel the easy, inexpensive and highly effective ways we can we put in place.

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where y...

It's Not Them, It's Your Structure: Simple Fixes That Change Everything

The second in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the structursl issues driving the reasons why messages about climate, sustainability and all things green are not landing. And provide easy, inexpensive and highly effective ways we can we put in place to make messaging more effective.

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.<...

The Right-Handed World: Why Your Climate Message Isn't Landing

The first in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective.

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.

The 5Cs Podcast c...

Want to start leveraging climate data as a strategic asset?  Lean in because the winners will be those who adapt first and best to the new climate realities.

Key Takeaway:

If your business touches Canada—or relies on North American infrastructure, supply chains, or markets—climate change is already reshaping your operating environment. The impacts are not theoretical or distant; they’re here, now, and accelerating.

Charlene shows the tangible relevance the statistics have on a business.  From the ripple effects, to understanding the science to sector specific impacts and opportunities

She ends...

Why Most Climate Conversations Fail (And How to Fix Them)

This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners.

Key Insight:
Most climate conversations fail because we lead with data, fear, or confrontation—expecting people to abandon their frameworks and adopt ours. That’s not how human psychology or organizational change works.

Takeaways:

1. Start with Shared Values, Not Scientific Data

2. Acknowledge and Build on Existi...

The 5Cs is taking a wee break

Nope, we're not rolling in the grass, dancing on the beach, or even swimming in the ocean. We've officially hit the pause button – giving you time to breathe and us time to plot world domination. (Kidding! Sort of.)

Plot twist: We're actually busier than a golden retriever at a tennis ball factory!

Behind the scenes, we're recording like mad scientists preparing for Year Four. YEAR FOUR, people! Who knew talking about the little beast called Climate Change and its love affair with Business would keep us go...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.

In this the final episode of the series, she looks at the progress made over the last sixty years.

Key Highlights

-The Generational Backdrop: 1950s–1970s<...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.

In this the third episode in the series, she continues to search for who is to blame.

Key Highlights

-Who Are the Boomers, the Joneses, a...

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.

In this the second episode in the series, she begins with a look at who to blame

Key Highlights

Generational Lessons: From the Greatest Generation t...

Host Charlene Norman is recovering from hand surgery this month.  To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes.  Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.

The original premise was about reimagining capitalism so that profit and compassion can not only coexist but thrive together.  This requires four pillars:

1. Environmental Accountability

2. Res...

Climate change. For many business leaders and executives, the term conjures images of melting glaciers, dire scientific reports, and a sense of overwhelming scale. It’s easy to feel that the problem is too big, too abstract, and too far removed from our daily lives. But what if there's a different way? 

The host, Charlene Norman, of Good Stewardship; Lasting Impact explores how personal experience and storytelling might transform the way we approach climate change. Here are the main themes covered in this episode.

1. Make Climate Change Personal: Start with Your Own Weather Diary

2...

This is the final of the series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.  

With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.

The Key Takeaways:

Triple Bottom Line:

It’s time to think beyond profit. Tom and I discussed the importance of considering people and the planet alongside financial performance. It’s not just good ethics; it’s good business.

Circular Economy:

Imagine leasing washing machines instead of selling them. When the...

This is the third episode of the series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.  

With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.

Thus far, we have covered the original scientific research reports and how they were co-opted to initiate the trend towards the misinformation and false narratives we see today.  We’ve also examined how the mixed messaging and confusing communications have successfully numbed the average consumer and business leader.  And today, we jump into equally provocative topics...

This is the second episode of the series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.  

With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.

You are very likely no stranger to the buzzwords “climate change,” “sustainability,” and “corporate responsibility.” But let’s be honest—between quarterly reports, board meetings, and the daily grind, it’s easy to relegate climate change to the “someday” pile. In the latest episode we tackle the real, often uncomfortable truths about climate change, and—more importantly—how clari...

This is the first episode of the new series:  Unpacking Climate Change: The Science, the Myths, and the Urgency of Action.  With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.

Climate change is no longer a distant threat or a topic reserved for scientists and activists. It’s a business reality, a leadership challenge, and—let’s be honest—a bit of a headache for anyone who likes their summers mild and their supply chains predictable. We break down the complexities of climate change, debunk persistent myths, and...

Finishing the series about Responsible Sourcing with a twist.  It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. 

With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND AND the author behind the book Certifiable:  How Businesses Operationalize Responsible Sourcing.

The episode covers the following highlights:

-Balancing Business Operations and Sustainability Initiatives

-The Importance of a Sol...

Continuing the series about Responsible Sourcing with a twist.  It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. 

With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND the author behind the book Certifiable:  How Businesses Operationalize Responsible Sourcing.

The episode covers the following highlights:

-Reframing the Challenge

-Break Down the Problem: Divide the sustainability challenge int...

This begins a series about Responsible Sourcing with a twist.  It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. 

With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND the author behind the book Certifiable:  How Businesses Operationalize Responsible Sourcing.

In this first episode, the conversation delves into the intricate relationship between business, sustainability, and social impact. Chris Van Bergen's ins...

This episode, the third and final installment in the series "Barriers to Change and Changing the Barriers," is a treasure trove of actionable insights for business leaders and executives looking to foster meaningful change in their organizations. With Dutch change expert Jurriaan Kamer, here are some of the highlights covered

-The Role of Facilitation in Organizational Change

-Creating an Environment for Open Conversations

-The Role of the Chief Sustainability Officer (CSO)

-Examples of Successful Change Programs

-The Long-Term Benefits of Sustainability Initiatives

-Sustainability as an Innovation Driver<...

This episode, part of the series "Barriers to Change and Changing the Barriers," focuses on the significant roadblocks that companies with revenues between $5 million and $500 million face when trying to shift their employees' mindsets towards sustainability. The discussion covers cultural transformation, self-managed teams, and the critical role of change management skills in sustainability initiatives. With Dutch change expert Jurriaan Kamer, here are some of the key points covered

-Understanding the Challenge

-The Concept of Self-Managed Teams

-Steps to Foster a Collaborative Mindset

-Pay Structures in Self-Directed Teams

-The Fragility...

Did you know small and medium sized companies face two huge hurdles when it comes to implementing sustainability?  First is the matter of funding.  Then is the matter of changing the culture.  This new series focuses on the second matter.  With Dutch change expert Jurriaan Kamer, these are the highlights.

-Understanding the Financial Barriers and Constraints

-The Cultural Shift Towards Sustainability

-The Need for a Cultural Transformation

-Rethinking Traditional Management Structures

-Empowerment and Autonomy in the Workplace

This episode highlights the critical intersection of sustainability, organizational culture, and...

We have come to the final episode in the series Profit and Loss of Our Soul: Redefining Success in a Broken System, Ali Horriyat of Compassiviste gives a thought-provoking exploration of the challenges of moving away from capitalism and the importance of living with purpose. He encourages listeners to reflect on their values and consider how they can contribute to a better world, free from the constraints of the "god of money." By prioritizing meaningful contributions over monetary gain, individuals can find true joy and fulfillment in their lives.dives deep into  You can also find Ali on Instagram, F...

Moving along to the fourth episode in the series Profit and Loss of Our Soul: Redefining Success in a Broken System, Ali Horriyat of Compassiviste dives deep into the need to redefine our values, emphasizing community and shared experiences over material wealth for a more meaningful life. You can also find Ali on Instagram, Facebook, Youtube, and TikTok.

This conversation covers the following key areas:

-The Illusion of Joy in Capitalism

-Capitalism as a Religion

-The Phenomenon of Diminishing Returns

-The Broader Societal Problems

-Redefining the Meaning...

At the half-way point in the series Profit and Loss of Our Soul: Redefining Success in a Broken System, Ali Horriyat of Compassiviste provides a critical analysis of capitalism, highlighting its unsustainable nature, wealth disparity, and environmental impact. He ends his thoughtful discussion advocating for a shift towards equity, sustainability, and personal fulfillment. You can also find Ali on Instagram, Facebook, Youtube, and TikTok.

Key Highlights of this episode are:

-Wealth Disparity: The Growing Divide

-Resource Limitations: The Finite Earth

-Environmental Impact: Beyond Superficial Changes

-Political Influence on Capitalism...

In this second episode of the series Profit and Loss of Our Soul: Redefining Success in a Broken System, Ali Horriyat of Compassiviste tackles the beast known as Capitalism. You can also find Ali on Instagram, Facebook, Youtube, and TikTok.

This episode is a critical examination of capitalism, and uses vivid metaphors and historical references to illustrate the system's inherent flaws. The key highlights are: 

Understanding the Unsustainability of Capitalism

The Evolution of Capitalism

The Difference Between Sustainability and Harmony

The Exploitation of Labor

Minimizing Expenses and M...

In this first episode of the series Profit and Loss of Our Soul: Redefining Success in a Broken System, Ali Horriyat of Compassiviste begins a deeply nuanced and holistic look at the world we live in.  You can also find Ali on Instagram, Facebook, Youtube, and TikTok.

Up first, a deep dive into how the traditional CEO views the world and what really drives them to do what they do.

Highlights include:

The Tough Reality of Being a CEO

The Challenge of Maintaining Growth

The Maximization Mindset

T...

This series, we are exploring a different road to success with Dr Bruno Roque Cignacco.  We take a deep dive into the Art of Compassionate Business.  Consider reaching out to Bruno here and buying his book here.

This episode is about understanding the impact of fear and love in the workplace.  The key highlights are:

The Destructive Nature of Fear

Manifestations of Fear in OrganizationsThe Transformative Power of Compassion

Identifying and Addressing Pockets of Fear

Personal Anecdotes and Real-World Examples

Ready to benchmark your leadership impact? Tak...

This series, we are exploring a different road to success with Dr Bruno Roque Cignacco.  We take a deep dive into the Art of Compassionate Business.  Consider reaching out to Bruno here and buying his book here.

We take a look at FEAR in the workplace.  Specfically,

Understanding Fear in the Workplace

The Evolutionary Purpose of Fear

The Impact of Fear on Creativity and Trust

The Contagious Nature of Fear

Strategies for Mitigating Fear in the Workplace

Practical Tips for Leaders

Ready to...

This series, we are exploring a different road to success with Dr Bruno Roque Cignacco.  We take a deep dive into the Art of Compassionate Business.  Consider reaching out to Bruno here and buying his book here.

Many leaders believe they excel at leading people and managing projects, yet feedback from their teams often reveals a starkly different reality. This discrepancy raises an important question: how can leaders bridge this gap and cultivate a more compassionate and effective workplace?

The Human Element in Business

Dr. Bruno highlights a prevalent issue in many organizations: em...

The definition of insanity is doing the same things and expecting a different result.  Let's take a different road with Dr Bruno Roque Cignacco. This is the first episode in a series that takes a deep dive into the Art of Compassionate Business.  Consider reaching out to Bruno here and buying his book here.

The Key Takeaways:

Balancing Quantitative and Qualitative Aspects

Dr. Bruno points out that many businesses tend to focus predominantly on quantitative metrics—what can be measured and counted, such as profits and productivity. While these aspects are essential, an over...

This final episode in our series with a psychotherapist is a must-listen for anyone grappling with climate anxiety or seeking a deeper connection with themselves and the world around them. (At the time of this recording, my guest, Eric Windhurst, was a registered psychotherapist.  In the spring of 2025, he resigned and is no longer a member in good standing with that profession.)

Eric Windhorst, a registered psychotherapist, eco-psychologist, and mentor and I cover five main areas --

When to Seek Help for Climate Anxiety

Finding the Right Support

The Power of A...

In the second episode of this three part series,  we delve into the heart of climate anxiety and how it's being recognized (or not) in healthcare systems. (At the time of this recording, my guest, Eric Windhurst, was a registered psychotherapist.  In the spring of 2025, he resigned and is no longer a member in good standing with that profession.)

Our guest, Eric Windhorst has a unique approach to therapy and focuses on the connection between our inner nature (our authentic self) and outer nature (the interconnectedness of the natural world). He likens himself to a "greenhouse," fostering gr...

Given the stark repurcussions resulting from the recent US election, this series is a refresher for all people dealing with anxiety and especially climate anxiety. (At the time of this recording, my guest, Eric Windhurst, was a registered psychotherapist.  In the spring of 2025, he resigned and is no longer a member in good standing with that profession.)

With guest, Eric Windhorst, a registered psychotherapist specializing in eco-psychology we discuss the concept of climate or eco anxiety and cover the following main points. 

Understanding Eco Anxiety: A real, deep-seated dread or despair about the state of ou...

This is a case study with Don Weatherbee of Regenx about taking traditional processes, adapting them for modernapplications, reinventing a corporation and pioneering a new industry.  Interested in investing with them.  Start here for your due diligence.

Innovating for Sustainability: Lessons from Regenx on Continuous Improvement and Knowledge Monetization

This episode is a treasure trove of insights for business leaders and executives looking to innovate and adapt in the face of climate change and sustainability challenges. Some of the key takeaways covered  --

-The Power of Continuous Improvement

-Incremental Changes Lead to...

This final episode of the series with Peter Suasso de Lima de Prado of Bluespar is an eye opener.  Peter has also written and published a white paper about navigating the legislations that impact businesses.  And you can  download and read it here.    The episode highlights are:

1. Engaging with NGOs

For many businesses, the idea of engaging with Non-Governmental Organizations (NGOs) can be intimidating. However, Pieter emphasizes that this engagement is crucial for enhancing sustainability efforts.

This third episode with Peter Suasso de Lima de Prado of Bluespar gets into the details of understanding how continuous improvement is the perfect way to integrate rights into business operations and specifically Supply Chain Operations.  Peter is a lawyer, supply chain executive and sustainability expert and has written a white paper about navigating the world of sustainability legisltation which you can download and read here.   This episode covers these 

Key Takeaways:

This second episode with Peter Suasso de Lima de Prado of Bluespar gets into the details of understanding the new compliance regulations.  He has also written a white paper which you can download and read here.

Europe is leading the charge in sustainability legislation, despite some resistance. The new due diligence directive will impact approximately 6,000 companies within Europe and around 1,000 companies outside Europe. These regulations apply to companies with a global workforce of 5,000 employees and a turnover of €15 billion, as well as those incorporated outside the EU but operating within these thresholds in the EU.

Pha...

Duration: 00:20:35

With guest Peter Suasso de Lima de Prado,  a lawyer, supply chain executive and sustainaibility expert, we delve into the legislative shifts impacting businesses, especially in environmental sustainability and human rights within supply chains. This episode is essential for business leaders to understand how the existing legislations came into effect as well as the

-Evolution of Human Rights in Business

-UN's Business and Human Rights Framework

-Limitations of Voluntary Frameworks

-National Legislation: France and Germany

-Key Provisions

-Business Implications

-Embracing Collaboration

-Defining a R...

As we find ourselves in that unique space between Christmas and New Year's, I share some reflections from our latest episode of the 5Cs Podcast. This time of year, which I fondly call the "messy middle," is perfect for a bit of contemplation and anticipation. Think of it as the pause between the main course and dessert—a moment to savor and reflect.

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.

The 5Cs Po...

With guest Tim MacDonald , we continue the conversation about the challenges of transitioning to clean energy.  It's not merely a matter of upgrading technology; it is a complex process that requires significant financial backing, which is often hard to come by. As we wrap up 2024, we reflect on the abundance of venture capital available for clean energy investments and the stark reality that businesses seeking to change their systems often find limited support.

Key Challenges:

With guest Tim McDonald, a seasoned expert in law, finance, and economics, we explore how pension funds, often misunderstood as mere savings accounts, can be pivotal in supporting businesses' shift to clean energy.  This engaging discussion highlights the untapped power of pension funds to drive sustainable growth and climate action, offering business leaders innovative strategies for a greener future.  We cover

Leveraging Pension Funds for Business Financing

Embracing Technological Advancements

Tim argues that pension funds have not fully embraced the technological advancements that have transformed other areas of finance, such as private equity. By...

In the first of three in this series, Tim McDonald, a seasoned professional with over 30 years of experience in law and finance. , presents an innovative solution to the financial challenges companies face when transitioning from fossil fuels to clean energy. 

The Financial Hurdles of Transitioning to Clean Energy

Transitioning to clean energy is a monumental task that often requires substantial upfront investment. There are three three primary ways businesses can finance this transition:

-Using Existing Cash Reserves

-Reallocating Funds from Other Projects

-Seeking Bank Loans

However, traditional b...

What is Planned Obsolescence?

Planned obsolescence refers to the practice of designing products with a limited lifespan, compelling consumers to replace them more frequently. This strategy is often employed by manufacturers to boost sales and maximize profits. However, it has significant negative consequences, including increased waste and environmental degradation.

The Impact of Planned Obsolescence

Environmental Consequences

One of the most pressing issues associated with planned obsolescence is the environmental impact. Products designed to fail or become obsolete quickly contribute to the growing problem of waste. Landfills are filling up with discarded...

The insights of  Sandy Trust, a distinguished actuary in the UK who sits on the council of of the IFOA  underscore the interconnectedness of government policy, corporate responsibility, and societal beliefs in addressing environmental challenges. By advocating for proactive policy engagement and a rethinking of economic education, Sandy envisions a path forward for businesses to navigate the complexities of sustainability and avoid potential catastrophes. Business leaders are called to embrace their role in shaping a more sustainable future, leveraging the power of policy, transparency, and education to drive meaningful change.

Key takeaways are:

-The Role of...

With our guest Sandy Trust, a distinguished actuary in the UK who sits on the council of of the IFOA based in the UK, we get into the one area nobody wants to look at. The Point of No Return.  Sandy provides a comprehensive overview of the risks associated with climate change, emphasizing the importance of understanding temperature thresholds and tipping points. He highlight the interconnectedness of Earth's systems and the urgent need for collective action to mitigate the impacts of climate change before it is too late. This conversation serves as a stark reminder of the precarious state o...

With our guest Sandy Trust, a distinguished actuary in the UK who sits on the council of of the IFOA based in the UK, we continue the conversation about the intersection of climate change and risk management.

In this episode, we cover, 

-Understanding Psychological Barriers

-The Role of Imagination in Risk Management

-The Importance of a Holistic View

-Systemic Nature of Risks

-Holistic Perspective in Climate Change

-Conservative Nature of Risk Management vs. Scientific Caution

-Emphasizing Potential Dangers

-Climate Sensitivity and P...

With our guest Sandy Trust, a distinguished actuary in the UK who sits on the council of of the IFOA based in the UK, we continue the conversation about the intersection of climate change and risk management.

In this episode, we cover, 

The Flawed Methodologies in Climate Risk Assessment

-The Problem with Historical Data

-The Danger of Peer-Reviewed Misinterpretations

-Psychological and Communication Barriers

-The Importance of Updated Models

-Historical Context and Lessons Learned

Further reading:

2022 - Tipping points with Sir David K...

With our guest Sandy Trust, a distinguished actuary in the UK who sits on the council of of the IFOA based in the UK, we begin the series with a look under hood at the role of actuaries. 

Actuaries are the unsung heroes in the financial world, particularly when it comes to long-term financial commitments like pensions. Their primary responsibility is to ensure that pension schemes can meet their obligations to pay out pensions, which often span several decades. This requires meticulous planning and a deep understanding of various risk factors. We cover the following main areas: Duration: 00:20:50

In this first episode of the third season, host Charlene Norman delves into the emotional struggles such as reticence, frustration, and guilt faced by individuals and small businesses who operate in the green space.

 Charlene offers three big ideas with which  listeners can better navigate the challenges of maintaining sustainable practices while ensuring financial viability in a capitalist world.

1. Identifying Core Values

Charlene begins the episode with a warm welcome and a heartfelt thank you to all the listeners who have supported the podcast over the past two years and touches briefly on the anniversary partee. The celebration was filled with joy, music, balloons, and noisemakers.

Key Takeaways:

Guest Richard Muscat of Radical shares his view of the key points in a solid Degrowth effort:

Reducing Consumption: The core idea of degrowth is to consume less. This means rethinking our lifestyles and making conscious choices that reduce our environmental footprint.

Working Less: By adopting shorter workweeks, individuals can reduce their consumption and have more time to engage in community and family activities.

Fair Distribution of Wealth: Addressing income inequality and ensuring that resources are shared more equitably is crucial for a sustainable future.

And some of the small steps...

We uncover more of the thinkings from Richard Muscat of Radical.

He emphasizes two critical criteria for making a meaningful impact in the fight against climate change:

1. Reducing Absolute Consumption

This involves decreasing the overall demand for fossil fuels and materials. It’s not enough to focus on per capita reductions; we must address the total consumption levels that drive environmental degradation. Here are some actionable steps to achieve this:

Guest Richard Muscat of Radical, provides a comprehensive overview of how businesses can transition to a degrowth economy, emphasizing the importance of empathy and personal experiences in driving meaningful change.

 Key Takeaways

With guest Richard Muscat of Radical, we uncover an exploration of the degrowth movement, its historical context, and its relevance in today's world. 

Understanding Degrowth: Historical Context and Modern Relevance

Although the term "degrowth" is relatively new, the ideas behind it have been around since at least 1972, when researchers first published work on the limits to growth. This seminal work highlighted the unsustainable nature of continuous economic expansion and the finite resources of our planet.

In today's society, the relevance of degrowth is more pronounced than ever. The traditional metrics of success, such a...

The energy consumption conversation continues with James Chalmers, a prominent sustainability investor with years of experience in the field and the founder of BaseCamp Capital, a leading firm in sustainable energy investments.  

In the first episode of this series, we covered the massive waste of energy propagated by data centers.  In the second episode, we uncovered the additional energy consumption demands of  AI.  In this episode, we dig into the brilliant solution James has invested in, known as NovoPower.

James shares with us NovoPower, and it's

The energy consumption conversation continues with James Chalmers, a prominent sustainability investor and the founder of BaseCamp Capital.  

In the first episode of this series, we covered the huge waste of energy propagated by data centers.  In this episode, we uncover the additional energy consumption demanded by AI (Artificial Intelligence). Specifically,

and James leaves us with 

Actionable Tips for AI Users

In this new series about technology and electricity, Charlene talks with James Chalmers, a prominent sustainability investor and the founder of BaseCamp Capital. 

This first of three episodes marks the beginning of exploring the intersection of energy consumption and technological advancements, with a particular focus on data centers and artificial intelligence (AI). In this episode, we explore and discuss

James leaves us with 

Actionable Tips to Con...

With the founder of  ecowiser, we continue the discussion about what is needed to ensure we all make a positive impact with our purchasing decisions.  It starts with awareness, mindful consumption and holding brands accountable.  Three ways to do this are:

Would you like to join the partee for the listeners of the 5Cs podcast?  Register here for the Septem...

There are so many challenges facing consumers and business buyers who are trying to navigate the minefield of sustainability claims.  Marketing messages are not reliable barometers, nor are the ususal Corporate ESG reports.  Where to source reliable information?

With the founder of  ecowiser, we uncover the ways he is trying to empower consumers to make informed choices while supporting brands that are genuinely committed to sustainable practices. Our conversation underscores the need for ongoing dialogue and collaboration in the pursuit of a more sustainable future. Because  ultimately, by understanding the complexities of sustainability and utilizing resources like ecow...

Navigating Indigenous Rights and Legal Challenges: Insights from the Five Seas Podcast

In this final episode of the series we cover naviagting the indgenous rights and legal challenges and end up full circle from where we began.  With lawyer turned social activist Leslie Anne St. Amour, a member of the Montclair Algonquin First Nation and the Campaigns Director for the non-profit group Raven. 

This episode delves into the intricate process of deciding whether to litigate, finding and funding litigation, and the myriad challenges faced by Indigenous communities in pursuing legal action. 

Deciding Whether to...

We continue our series about Indigenous rights  with Leslie Anne St. Amour, a Bonnechere Algonquin First Nation member and the Campaigns Director for Raven. Here are the key points we discussed :

1. Disparity in Wealth Distribution

Key Points:

In-Depth Analysis:

Indigenous communities in Canada are often funded similarly to municipalities, receiving allocations for essential services. However, the wealth g...

We continue to dive into the critical topic of Indigenous rights and issues they face with Leslie Anne St. Amour, a Bonnechere Algonquin First Nation member and the Campaigns Director for Raven. This episode offers a profound exploration of the historical and contemporary challenges faced by Indigenous communities, emphasizing the importance of understanding and addressing systemic injustices.  Specifically,

The Impact of Laws and Treaties

Leslie Anne provides a detailed account of how historical laws and treaties have adversely affected Indigenous communities. One poignant example is the creation of Algonquin Park. Initially intended to protect trees f...

With Leslie Anne St. Amour, a lawyer, champion of Indigenous rights, a social activist and the Campaigns Director of Raven, we get up close and personal in trying to understand the Indigenous perspective.   Because, despite the critical role Indigenous communities can play in environmental stewardship, there is a noticeable reluctance to integrate their voices. This reluctance can be attributed to several factors:

Historical Marginalization: Indigenous communities have been historically marginalized and excluded from decision-making processes.

Lack of Awareness: There is a general lack of awareness about the depth of indigenous knowledge and its relevance to c...

What can we quickly learn and incorporate about Indigenous viewpoints into our environmental projects, task forces, work, careers and studies? In this episode we uncover

Indigenous Perspectives in Environmental Initiatives:

Stewardship of the Land:

Impact of Human Actions:

This is our final episode of the four-part series for using the law to make permanent changes with the highly respected environmental justice and human rights lawyer Rebecca Bratspies. (The first episode can be found here; the second here, and the third episode here.) 

Rebecca is the founding director of the Centre for Urban Environmental Reform, an award winning author, a college professor at the City University of New York School of Law and the go to expert for the basic human right to live in a healthy environment. You reach out to Rebecca on LinkedIn, Facebook a...

This is the third episode of the four-part series about using the law to make permanent changes with the highly respected environmental justice and human rights lawyer Rebecca Bratspies. (The first episode can be found here; the second here.) 

Rebecca is the founding director of the Centre for Urban Environmental Reform, an award winning author, a college professor at the City University of New York School of Law and the go to expert the basic human right to live in a healthy environment. You reach out to Rebecca on LinkedIn, Facebook and Twitter. 

This episode we...

This is the second episode of a four-part series on using the law to make permanent changes with the highly respected environmental justice and human rights lawyer Rebecca Bratspies. (The first episode can be found here.) 

Rebecca is the founding director of the Centre for Urban Environmental Reform, an award winning author, a college professor at the City University of New York School of Law and the go to expert for the fundamental human right to live in a healthy environment. You reach out to Rebecca on LinkedIn, Facebook and Twitter. 

This episode we uncover:

We begin the first episode with the highly respected environmental justice and human rights lawyer Rebecca Bratspies. Rebecca is the founding director of the Centre for Urban Environmental Reform, an award-winning author, a college professor at the City University of New York School of Law and the go-to expert for the fundamental human right to live in a healthy environment. You can reach out to Rebecca on LinkedIn, Facebook and Twitter

We begin the series with a look at the convergence of Law, Environmental Justice, and Human Rights and dig into:

-The Swiss Case: A...

What does the cloak of cynicism have to do with masterful communication?  Absolutely everything.  The world has changed and so too has the way people receive messages.  Therefore, like everything else, we need to shake up the status quo and make some changes.  Why, you ask? To counteract -- 

-The Business-Leader Double Life

Far too many of us are eco-warriors at home but profit-driven executives at work. This dichotomy raises a critical question: Why hasn't the message of environmental stewardship permeated the corporate psyche? As we pondered this, it became clear that the pursuit of short...

None of us ever want to ruffle feathers, say the wrong thing or come across like a jerk.  That's one of the reasons why mastering the art of masterful communication is so helpful.  But what if there were a better way?  That's what we are getting into today chatting with Chin Chang. (The first episode of the series is here, the second is here.)  

Chin is an entrepreneur focused on increasing profits for Social Impact Businesses.  Through his business  Classy Narwhal he has helped more than 500 international purpose-driven companies scale and amplify their impact by building their sales...

This episode picks up where we left off on the topic of masterful communication. If we believe that masterful communication is the key to getting what we want, then anyone and everyone working in the sustainability, climate change, eco friendly space of do good, be good will enjoy this conversation with Chin Chang.  

Chin is an entrepreneur focused on increasing profits for Social Impact Businesses.  Through his business  Classy Narwhal he has helped more than 500 international purpose-driven companies scale and amplify their impact by building their sales processes and providing ethical sales training.  This is the link to h...

Host Charlene Norman discusses the pivotal role of communication within the climate change makers community. She critiques traditional communication methods in the climate and sustainability sectors, advocating for a shift towards more effective strategies. 

Charlene underscores the importance of masterful communication, which involves establishing context, relevance, and clear next steps. She uses a personal anecdote to illustrate the power of effective communication and encourages listeners to focus on clarity, relevance, credibility, and simplicity. 

The episode concludes with a call to action for improved communication practices to foster better alignment and success in combating climate change an...

This three-part series takes a deeper look into the concept of Degrowth.

With sustainability expert Nooshin Akrami, who holds chartered qualifications as both an environmentalist and architectural technologist, this is a thought-provoking discussion about a concept that challenges the very foundation of our economic system.

The first episode is here, the second is here.

We wrap up the series with a look at what it truly means to be sustainable in today's world, and how organizations can genuinely align with such practices.  We dig into 

- The Imperative of Sustainable Practices

This three-part series takes a deeper look into the concept of Degrowth.

With sustainability expert Nooshin Akrami, who holds chartered qualifications as both an environmentalist and architectural technologist, this is a thought-provoking discussion about a concept that challenges the very foundation of our economic system.

The first episode is here.   In the second episode, we delve into

-The Business Perspective: Opportunities Amidst Challenges

-Education's Role in Shaping Economic Mindsets

-Addressing Waste, Inequality, and Environmental Degradation

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz a...

This three part-series takes a deeper look into the concept of Degrowth.

With sustainability expert Nooshin Akrami, who holds chartered qualifications as both an environmentalist and architectural technologist, this is a thought-provoking discussion about a concept that challenges the very foundation of our economic system.  In this first episode, we explore the implications of degrowth for our economy, society, and the environment. Specifically, we cover

-Understanding Degrowth: A Paradigm Shift

-The Social and Environmental Imperative

-Business in the Age of Degrowth

-Challenging the Growth Mantra

-The Problem w...

Roger Brenninkmeyer of PECO gets up close and personal and discusses his transition from traditional business professional to a champion of social enterprise and sustainability. Roger shares his realization of the environmental impact of his work, leading to a shift towards value-based business practices. Despite initial setbacks with "Branding for Good," he found success with "Riverstone Branding" by focusing on authentic branding. Roger's journey culminates in his excitement for his new venture, PECO Plastic Essence Collaborative, in Vancouver, reflecting his commitment to making a positive environmental impact.

In this very vulnerable episode, we uncover

-The...

We all live with the pressing issue of plastic waste. Environmental artist Roger Brenninkmeyer of PECO discusses the ban on plastic bags, the importation of plastics, and the overwhelming size and quantity of plastic waste. Roger shares his experience with melting plastic to minimize waste and advocates for a closed-loop system to tackle the problem. The conversation highlights the urgency of finding innovative solutions to manage the growing plastic pollution and the need for collective action to protect the environment. 

-The Plastic Predicament: A Global Challenge

-Personal Insights on Plastic Pollution

-Embracing Creativity a...

Roger Brenninkmeyer of PECO shares with us his transformation from a marketing expert to an eco-conscious artist including his inspiration from Precious Plastics, his innovative approach to creating art from recycled plastic, his passion for involving community participation and his plans for the future of his company. To see pictures of his art creations, go here.

In this first of three episides with Roger, we dive into 

-The Genesis of PECO (Plastic Essence Collaborative)

-Discovering the Value in Precious Plastic

-Community and Creation

-The Public's Embrace

-Beyond A...

This is the last in a three part series about many things nuclear with Neil Alexander of the Canadian Nuclear Society.  

These are the key insights and highlights from our conversation

-Small Modular Reactors: A Game-Changer

-Government vs. Private Management

-The Imperative of Safety

-Public Perception and Understanding Radiation

-The Potential of Nuclear Energy

You can find Neil here as well as a raft of solid information and read his blog here.  Keep your eyes peeled for his knowledge building video series about the nuclear in...

This second in a three part series about many things nuclear with Neil Alexander of the Canadian Nuclear Society.  

This episode deals with the issue of spent nuclear waste. Some of us call it radioactive goop; others call it nuclear fuel. We discuss

-Understanding the Nuclear Narrative

-The Solid Truth About Nuclear Fuel

-Managing Used Nuclear Fuel: Safety and Sustainability

-The Potential for Recycling Nuclear Fuel

You can find Neil here as well as a raft of solid information and read his blog here.  Keep your eyes pe...

We  begin this new three part series exploring Nuclear Energy.  A topic both controversial and critical for our future.  It's imperative that we dissect the potential alternatives to fossil fuel consumption with a fine-tooth comb. 

Neil Alexander is an insider in the nuclear marketplace. He’s been an academic in the universities, a researcher, the president of the National Nuclear Association, a consultant to many governments and most recently, the head of communications for the Canadian Nuclear Society.  In this episode, we cover:

-Understanding the Nuclear Narrative

-The Global Energy Quandary

-A Reli...

This is the final in a four part series about Business as Usual.   With founder and CEO Michael Solomon of Responsible 100. 

 Michael is definitely a visionary guest who brings a wealth of knowledge to the discussion about the urgent need for businesses to evolve beyond "business as usual."   In this last interview we discuss how  summits and conferences can evolve with the times.  Specifically, 

-The Call for a New Business Summit

-The Challenge of Conventional Conferences

-A Vision for the Future

Follow Michael here, and here and if you w...

This is the third of a four part series about Business as Usual.   With founder and CEO Michael Solomon of Responsible 100. 

Together we explore a transformative approach to business—one that challenges the status quo and redefines success.  Some of the main ideas we cover are:

Rethinking "Business as Usual"

A New Horizon for Business Planning

The Struggle for Sustainability and Ethics

Embracing Transparency and Accountability

The Power of Collaboration

Follow Michael here, and here and if you want more good stuff  Take the qui...

This is the second of a four-part series about Business as Usual.   (And If you missed the first episode, please take a look at it here.)  With founder and CEO Michael Solomon of Responsible 100. 

Michael is an expert dedicated to transforming business practices into a force for good. With over two decades of experience, he has been at the forefront of developing a model that doesn't just prioritize profit. He intertwines it with ethics, leading to a healthier planet and society.  We cover four main areas:

-The Crisis of "Business as Usual"

-The Conce...

Is there a link between business as usual and society?  This is the first in a four part series about 'Business as Usual.'

In this episode, we look at the impact of 'business as usual' practices on society. Through three lenses --

-industry consolidation and democratization, 

-the housing crisis and 

-the whirlpool known as wages.

 It is clear that sticking to the status quo is not sustainable for those who want a decent life.  The repercussions of neglecting the broader societal context in which businesses operate, from environmental degra...

This is the final of three episodes in a series with Martin Kelly of INNOVO Net Zero about how the Fossil Fuel Industry can reduce Greenhouse Gas Emissions quickly, dramatically and in record time.

Martin's on a mission that sounds like something out of a sci-fi novel – slashing global greenhouse gas emissions by a whopping 50% by 2030. And guess what? He's got the tech to back it up.

🌱 Turning Waste into Wealth Imagine a world where waste isn't just waste. Martin introduced us to a second technology in -- the recycling process - that's not just eco-f...

This is the second of three in a series with Martin Kelly of INNOVO Net Zero about how the Fossil Fuel Industry can reduce Greenhouse Gas Emissions quickly, dramatically and in record time.

Imagine slashing greenhouse gases by a whopping 50% by 2030, and doing it profitably! That's the bold mission of INNOVO Net-Zero, and they're not just dreaming—they've got the proven tech to make it happen.

💡 The Power of Proven Technology We dove deep into the world of net-zero technologies that are not just eco-friendly but also wallet-friendly. Martin shared how these innovations are audited for t...

The first of three in a series with Martin Kelly  of INNOVO Net Zero about how the Fossil Fuel Industry can  reduce Greenhouse Gas Emissions easily, dramatically and in record time.  The goal is to reduce 50% of the world's carbon emission within six years.  By 2030.

It's a very tall order and there is real urgency for action.  It may beel like it's a race against time but the technology exists today that is profitable, proven AND generates results that are auditable.

Imagine cutting down emissions and making a profit while you're at it. Sounds like a dre...

With guest Simar Bedi, the owner of Sol Recycling, we discuss how to embed and integrate deeper recycling efforts in North America. Specifically --

- The Three R's of Recycling: Each person in North America produces about one kilogram of waste per day. And the shocking part is most of it is recyclable! 

- Waste Audits: Sol Recycling conducts waste audits to help businesses achieve zero waste by diverting up to 80% of their waste through recycling.

 - Global Recycling Practices: Items that may not be recyclable in one country can be used in an...

This two-part series begins a deep dive into recycling and waste management.  With guest Simar Bedi, the owner of Sol Recycling, we chat about how he and others like him are breaking the mould in the recycling industry. 

Simar shed light on the constant evolution of recycling, with new materials becoming recyclable. He emphasized the need for innovative solutions to divert waste from landfills, a concept overlooked mainly due to the vested interests of waste companies in landfills.

What's fascinating about Sol Recycling is that it's a recycling company, not a waste company. They've even br...

A New Years gift for you.  

With Simar Bedi, a B2B recycler and expert on all things recyclable, we delve into the often confusing world of recycling, specifically focusing on the best ways to dispose of Christmas items.

You can find Simar Bedi here and his company Sol Recycling here.

Sign up here at the 5Cs community and reach out to Charlene here. 

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to el...

This is the final episode with Jessica Lutz, a former journalist, correspondent, and author of nine books, including her latest release, "We-Mind versus Me-Mind," in the collaboration series.  Jessica has dedicated years to studying the intricate workings of the human body and brain, focusing on healing, interaction, and leadership. 

Our conversation revolved around three fundamental principles from her book that can help business leaders foster more profound and meaningful collaborations.

-The Art of "We-MInded" Communication

-High Achievers and the Risk of Burnout

-The Power of Sharing Experiences

You can fi...

Jessica Lutz and I get into the power everyone has in holding two mindsets.  Particularly, 

We discuss ways, ideas and exercises to strike a balance.

We look at the impact on business operations and leadership, especially regarding the results and outcomes.

We delve into the need for change -- especially creating positive change in the world.

In conclusion, balancing the "we mind" and "me mind" is not just about personal growth. It's about creating a more inclusive, compassionate, and collaborative world. It's about doing better for ourselves, our businesses, and our pl...

The host of this podcast is human and often makes mistakes.  Most mistakes end up on the cutting room floor.  However, this short episode is a host blooper turned into a lesson for those who are good humans. 

Good humans are:

A man or woman who doesn't like to huff and puff their chest at every little thing. 

People trying to do and make good in the world. 

Anyone not comfortable playing the sales game. 

Self-identify as more introvert than extrovert. 

People who are stepping up or steppin...

With Jessica Lutz, author and  former journalist, we discuss the concept of collaboration in business. Specifically we cover 

-Collaboration:  The Heartbeat of Great Relationships

-Exploring the "We Mind" and "Me Mind"

-The Gender Equality Movement and the Challenges it Faces

-The Value of Caregiving Tasks and the Shift in Mindset

-The Unexpected Events that Change Our Perspective

-The Value of Work: More Than Just Money

-The Importance of Empathy and Understanding in Collaboration

In the end, collaboration is about more than just working tog...

This final episode in our series with a psychotherapist is a must-listen for anyone grappling with climate anxiety or seeking a deeper connection with themselves and the world around them. At the time of this recording, my guest, Eric Windhurst, was a registered psychotherapist.  In the spring of 2025, he resigned and is no longer a member in good standing with that profession.

Eric Windhorst, a registered psychotherapist, eco-psychologist, and mentor and I cover five main areas --

When to Seek Help for Climate Anxiety

Finding the Right Support

The Power of A...

In the second episode of this three part series,  we delve into the heart of climate anxiety and how it's being recognized (or not) in healthcare systems. At the time of this recording, my guest, Eric Windhurst, was a registered psychotherapist.  In the spring of 2025, he resigned and is no longer a member in good standing with that profession.

Our guest, Eric Windhorst has a unique approach to therapy and focuses on the connection between our inner nature (our authentic self) and outer nature (the interconnectedness of the natural world). He likens himself to a "greenhouse," fostering gr...