The Photo Diaries Podcast

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This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract the clients you want and how to build a self-belief evidence bank so you can feel more confident in your business.

No matter what stage of business you are in this episode will give you the tools to adapt your business and mindset to start charging what you're worth...

Duration: 01:01:35

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This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise.

I hope you enjoy this episode friends, and as always if you’d like to keep in touch follow me over on instagram or sign up to my newsletter to be notified of all the latest updates and invitations related to photography. 

Links:

https://www.gracecosta.com/

Don’t...

Duration: 00:48:57

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Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come! 

We Cover

Planning your week and incorporating breaks, and post-shoot rest and recoveryShorter shoot timesWorkplace setupGear to support you in the field - carry cases, holstersCarry your gear r...

Duration: 00:20:03

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Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t. 

In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business.

These invaluable services have improved my business - increasing my online visibility, my productivity, and ensured I remain focussed on what I do best!

Links

Suz Chadwick, Bold...

Duration: 00:25:06

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You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining his cheer squad!

In this episode I reflect on Asteroid City and the ways in which photographers can learn from Wes Anderson’s charming and distinctive visual style. We delve into:

Use of colourComposition and framingSet designCharacters

Now excuse me while...

Duration: 00:17:14

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In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term.

To get you started, we cover:

Why you should do thisHow much you can expect to earnHow super easy it is to doHow to incorporate it into you...

Duration: 00:18:22

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Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia.

With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. 

She’s here today to help us raise the bar in our business!

We delv...

Duration: 01:03:18

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Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.

Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.

In this episode we cover:

> Standing out in the crowd

> Using your about page to speak to your target audience, without oversharing

> Di...

Duration: 00:49:16

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In this episode I talk about something I’ve very passionate about - brand imaging. 

I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion. 

We cover off on all of the elements you need to capture your brand, including:

personal branding imagesstorytelling images andproduct and lifestyle images

This episode is g...

Duration: 00:20:30

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Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world. 

She has a deep connection to country and the First Nations people that have become a strong focus of her work. We explore this and m...

Duration: 00:47:54

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Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too!

He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you can apply to your practice. Never stop learning!

Duration: 01:00:28

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Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appears in local and international magazines, advertisements and media campaigns.

We’ve been friends for a while now and I’m thrilled she was able to join us and share her in...

Duration: 01:04:48

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Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.

As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!

These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for th...

Duration: 01:06:17

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In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey. 

As always send me a DM on instagram if you’d like to continue the discussion over there. 

We cover:

>Getting your work critiqued on a regular basis
>Looking in new places to open your eyes
>Try new things
>Books and...

Duration: 00:31:59

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Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode.

We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry - whatever that industry may be. 

This content goes beyond the photography industry and I’m sure other creative small businesses will also find it invaluable.

We cover:

>How to share the messages about you and your business ion a targeted way

>Met...

Duration: 00:55:24

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Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone.

Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets boundaries all leading to more referrals.

Her insights go way beyond design and I think many...

Duration: 00:43:46

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In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing.

I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relationship and trust with your clients.

We cover:

> Why is Email Marketing relevant to photographer
> What sort of emails shou...

Duration: 00:57:23

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Happy 2023 friends! I’m thrilled you are enjoying The Photo Diaries and I’ve loved getting all your feedback. 

Do you struggle to find ideas? You are not alone! In this episode I provide some ideas about where to seek out inspiration and get your creative juices flowing.

Inspiration is literally all around you, all of the time and we cover:
> Visiting galleries and exhibitions
> Books and magazines
> Photography blogs
> Movies and video
> And why instagram and social media are not likely to motivate you i...

Duration: 00:25:14

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I know many of you are keen to build your career as a photographic artist and spend time making your fine art pieces, so in this episode I share how I did it.

Like we discussed in episode six, building your creative practice and setting personal projects were key. I put myself out there - building my artist CV, getting frank feedback, collaborating with other artists - until such time that I started paying attention to my personal story. It was really then, when I connected with myself, that my art...

Duration: 00:26:45

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In this episode we talk about personal projects and why they’re so important to building your portfolio and photography career. 

It can be daunting trying to get started, so we talk through some tangible ways to get the ball rolling around how to build a project series, setting deadlines and getting an accountability buddy.

And if you need even more reason to get inspired, I also talk about my Horse project that launched me as an artist. This project tapped into work that was personal to me and con...

Duration: 00:23:35

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In this episode I give you an inside road to my professional editing process - ensuring you deliver only the best to your clients!

I'll step you through Adobe Lightroom - the industry standard - and I’ll touch on Adobe Photoshop too.

We’ll cover:

Maximising your efficiency using import optionsFolder naming conventions How to cull or pick and rejectBulk deleting rejected content to maximise your hard drive storageBatch editing using features like the healing brush and clone toolHow to easily export your images into Photoshop for some...

Duration: 00:16:53

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In this episode we chat with Jess Panozzo, website designer and developer extraordinaire, of Feel Good Creative.

We cover so much! Including:

What to prioritise on your landing pageHow to manage various service offeringsWhat your bio should cover verses what to put in your ‘About me’ pageDrawing out what sets you apart from your competitionReflecting your authentic self on your siteAutomation workflows to feed into your client management system/client relationship management (CRM) tools like DubsadoImage optimisation for desktop and mobileSEO and accessibilitySpecs for your web developerCan you have too many...

Duration: 00:47:11

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In this episode I give you seven undeniably good reasons why you should be entering photo comps.

Tune in to hear why the below reasons will make you a better photographer:
1. Great practice
2. Building your portfolio
--->We also touch on tapping into photography project based Facebook groups and collaborating with another photographer as an accountability buddy
3. Finishing your work to a high standard
--->Printing your images for presentation and learning about papers.
4. Build your credibility in...

Duration: 00:18:43