STP 136 | How Small Businesses Can Thrive Against Big Business Competition

Podcast: Scaling Therapist
https://podcasts.apple.com/us/podcast/scaling-therapist-podcast-more-income-more-independence/id1654020972 
Produced by: Course Creation Studio
https://www.coursecreationstudio.com/ 
Host: James Marland, MBA
Guest: Sri Kaza, author, consultant
https://sri-kaza.com/book 

Episode Summary:

What do indie bookstores, therapy practices, and pumpkin patches have in common? More than you think.

In this episode of Scaling Therapist Podcast, James Marland talks with Sri Kaza, former McKinsey partner and author of Unconvention: A Small Business Strategy Guide, abo...

You’ve got income stream ideas—maybe too many. But instead of building momentum, you feel stuck in research, adding features, or waiting until it’s perfect.

In this episode, I share a personal story about my basement remodel that spiraled out of control. More importantly, I connect that story to what happens when we try to build without a clear finish line. If you’ve been spinning your wheels or afraid to start your course or offer, this episode is a gentle nudge to stop planning and start defining.

You’ll learn how to pick a “mi...

Guest: Susan Schramm | Author of Fast Track Your Big Idea

Host: James Marland | Scaling Therapy Practice Podcast
Episode Overview

Why do great ideas fail before they ever get off the ground? In this episode of Scaling Therapy Practice, James Marland talks with author and strategist Susan Schramm about the surprising root cause of stalled projects: fear of risk. But it’s not just financial or legal risks—it’s the people side of risk that’s often overlooked.

If you’re a therapist, coach, or solopreneur with a course, program, or big idea sitti...

Are people leaving your webinars before you even make your offer? In this episode of Scaling Therapy Practice, host James Marlin sits down with Johnny Byrne, known as The Webinar Wizard, to talk about how to create engaging webinars that keep people watching—and buying.

Whether you're a therapist, coach, or course creator, Johnny explains how to upgrade your presentation style using free tools, simple tech (like Stream Deck + OBS), and easy visual techniques that make a BIG difference. Learn why most webinars fail to convert—and what to do instead.

If you run webinars, work...

Scaling Therapist Podcast
Episode 132: The High Cost of Playing It Safe (Why Avoiding Risk Holds You Back)
Host: James Marland

Episode Summary:
In this episode, I talk about how fear and imposter syndrome can stop therapists and private practice owners from growing their businesses. I share a few personal stories about times when I let hesitation hold me back, and how I learned that courage comes before confidence. If you’ve been waiting to feel “ready” before trying something new, this episode is your reminder that taking action (even small, imperfect steps) is the real w...

What This Episode Is About

If you're a therapist, coach, or mission-minded helper who feels like you're supposed to do it all on your own—this one’s for you.

I share a deeply personal story about what pretending to be “fine” cost me in marriage, and what it revealed about how I was building my business. This episode isn’t about hustle. It’s about getting honest.

What if community is the thing that gets you unstuck?

As a course creation coach for therapists, I’ve seen over and over again that sup...

When you’re running a practice, change is constant, but staying focused during the hard parts is where most therapists get stuck. In this episode, James talks with Michael Dettrich-Chastain, therapist and CEO of Arc Integrated, about why we revert to old habits and what to do instead. From real-life struggles with tools like ClickUp to Michael’s 7 Influencers of Change, this episode is packed with insights for practice owners who want to grow without burning out. 

In this episode

Feeling maxed out with clients? Emotionally drained?
In this episode, James Marland breaks down three practical steps for therapists to earn more without packing their calendar even tighter. If you’ve hit the ceiling with one-on-one therapy sessions and are wondering how to grow without burning out, this is for you.

3 Steps for Adding a Scalable Revenue Stream as a Therapist You will learn:

Embracing Change: How Rewriting Your Story Can Lead to New Beginnings for Therapists

In this heartfelt episode, James Marland shares a personal experience of loss and realization that he encountered while engaging in his daily journaling practice. He discusses the significance of his "Hero on a Mission" journal, the impact of losing his written goals and eulogy due to an accident, and the emotional journey of recreating his life story. The episode highlights the importance of rewriting one’s story, overcoming setbacks, and setting new goals. Marland encourages therapists and others to see such moments as opportunities to...

Building Income Stability In Your Therapy Practice

Therapists often feel trapped by the “one-hour, one-client, one-paycheck” model. Cancellations, seasonal slowdowns, and burnout can make private practice unpredictable. In this episode of Scaling Therapy Practice, host James Marland sits down with Chris McDonald, therapist, podcaster, and course creator, to discuss how to build income stability for therapists—without hustling for more clients or overloading your schedule.

3 Reasons to Listen

Scaling Therapy Practices: Strategic Growth and Tactical Advice with Joshua Brummel

 In this episode of the Scaling Therapy Practice, host James Marland engages with Joshua Brummel from Therapy Flow, discussing strategies for adding significant revenue to therapy practices within a year. They dive into common bottlenecks such as marketing, recruitment, intake, and operations, and how a new in-person conference in 2025 can help address these challenges. Joshua explains the importance of finding and tackling growth bottlenecks, marketing ethically in the healthcare space, and the detailed planning of the upcoming event aimed at practice owners looking to scale. Hear a...

In this episode of Scaling Therapy Practice, James Marland shares a deeply relatable truth for Therapists who create courses: we love to plan, but we often resist launching. From his own repeated webinar loop to renovation projects and mindset breakthroughs in mastermind groups, James unpacks why planning feels productive but can become a form of avoidance. If you’re a therapist or coach stuck in content creation mode but hesitant to ship your work, this episode will help you shift from perfection to progress.

3 Key Takeaways:

This episode is for group practice owners and mission-minded therapists who are tired of going it alone. If you’ve ever felt like the leader and the loner in your business, you’re not broken; you need better support. In this conversation, James talks with Stephanie Korpal and Christy Pennison of The Practice CoLab about how intentional networking goes beyond referrals to something much more vital: sustainability, encouragement, and shared clarity.

If you’ve been craving a real connection with people who get it, this one’s for you.

Top 3 Reasons to Listen

You’ll h...

This episode is for therapists who are ready to stop riding the fragile rollercoaster of hourly work. If you’re exhausted, underpaid, or starting to feel the burnout creep in, it’s time to look at your practice differently.

We’ll explore:

In this episode, I sit down with my good friend and fellow podcaster, Steve Bisson, to talk about something that hits close to home—navigating change and knowing when it’s time to rebrand. Steve gets real about the moment he realized his podcast, Finding Your Way Through Therapy, was no longer aligned with what energized him. We talk about what it takes to pivot after four years of hard work, why niching down actually gave him more freedom, and how he built a new brand—Resilience Development in Action—that speaks directly to his heart and his audience.

If...

How to Make People Lean In and Call You Back
(Featuring Ray Engan, Connection Coach and Humor Strategist)

This episode is for therapists, coaches, and helpers who feel like their emails are disappearing into the void or that no one is calling them back.
Ray Engan, a former stand-up comic turned connection coach, joins James to reveal why people don’t respond—and what to do about it.

If you’re tired of feeling ignored or disconnected, this conversation will show you how to spark curiosity, create genuine connections, and communicate without feeling “salesy.”...

If you’ve ever said, “I’d love to make a CE course someday,” this episode is for you.

I sat down with Leo DeRock to unpack the five biggest reasons therapists stay stuck—and how you can finally get moving. Whether it’s fear of tech, the sound of your voice, or just not knowing where to start, we’ve been there.

We’re breaking it all down so you can take one simple step toward a course that helps others... and earns you income beyond the session.

Top 3 Reasons to Listen:

You’ll...

STP 119 | Progress Over Perfection: Escaping the Overthinking Trap

Episode Summary:
In this episode of Scaling Therapy Practice, James Marland explores how overthinking quietly robs therapists, coaches, and helpers of progress. What feels like productivity is often just a delay tactic rooted in fear.

If you’ve been stuck in analysis mode—waiting to make the “right” move for your course, your business, or your next step—this conversation will help you move from thinking to doing.

You’ll learn how to break free from indecision, make peace with imperfect action, and move forward with...

STP 118 | How to Free Yourself from Low Pay Work with Murray Cowell  

Hosted by: James Marland
Podcast: Scaling Therapy Practice
Guest: Murray Cowell, Founder of Accelerando Ltd.

Episode Overview

Hello, friend! I’m James Marland, host of Scaling Therapy Practice, and today I’m talking with the wise and experienced Murray Cowell, founder of Accelerando Ltd., about how to transition from corporate life to running a thriving training and course creation business.

Murray brings over 25 years of experience in learning and development, marketing, and entrepreneurship. Whether you’re a therapis...

Burnout and the Better Way: How to Repackage Your Wisdom Without Starting Over

Scaling Therapy Practice | Episode 117

If you're feeling worn out from back-to-back sessions and thinking, “There’s got to be a better way,” this episode is for you. In Part 3 of our burnout series, we talk about repurposing what you already know—without burning out, quitting therapy, or starting from scratch.

You’ll hear practical, hope-filled ideas for earning differently—by turning your existing expertise into scalable offers that help more people (and free up your schedule). You don’t need more hustle. J...

So many therapists are quietly running on empty—not because they don’t care, but because they care so deeply. In this episode, we tackle the hidden belief that helping only happens one hour, one client, one room at a time.

James shares a vulnerable childhood story, the power of contagious belief (both positive and negative), and how the therapy model you were trained in might be limiting the impact you could be having.

This is part two of the “Build What’s Next Without Burning Out” series.

Show Highlights

00:00 – The Belief Holdi...

Burnout Is Not a Badge of Honor—And What to Do About It 

Scaling Therapy Practice Podcast – Episode 115

In this powerful episode, host James Marland explores the dangerous myth many therapists believe: that being “fully booked” equals success. He breaks down the hidden costs of tying your income to your calendar, and why burnout is not something to wear with pride. James introduces a better, more flexible model for therapists who want to protect their energy, income, and impact—without sacrificing their well-being. “You became a therapist to help people, not to run yourself into the ground.”<...

Build Your Online Course Brand

In this episode, we dive into the hidden power of resonant identity—and how it quietly shapes the success of your brand.
Danny Iny returns for Part 2 of our conversation to explain how your brand can establish deep trust, feel effortless to promote, and naturally connect with the people you’re meant to serve.

If you’re looking to build a brand that feels authentic, trusted, and effortless, you’ll love today’s insights.

Top 3 Reasons to Listen

How to Create an Effortless Offer (with Danny Iny)

(Podcast for therapists, coaches, and mission-driven course creators)

Short Description

This episode is for therapists, coaches, and helpers who know they have a course inside them—but feel stuck turning it into something clear and marketable.
I’m joined by Danny Iny, founder of Mirasee and author of Effortless, as we dig into what makes an offer truly irresistible (and why most people unintentionally create friction instead).
If you've ever felt like your offers were good but not glowing, this conversation will chan...

Pivoting With Purpose: How to Transform Your Life’s Work Without Starting Over

In today’s episode, James Marland sits down with coach, consultant, and visual practitioner Jill Greenbaum to uncover what it really looks like to pivot your business — and your life’s mission. If you’ve ever wondered how to build something new without abandoning your past, or how to move into more meaningful work (even around tough topics like end-of-life conversations), this episode will show you the roadmap. You’ll leave inspired, equipped, and ready to take your next big leap.

Show Highlights<...

Finding Your Spark: Starting Your Online Course Without a Perfect Plan

In this episode of Scaling Therapy Practice, host James Marland emphasizes the importance of starting course creation with a spark rather than waiting for a perfect plan. Addressing therapists looking to expand their reach through online courses, James discusses the pitfalls of waiting for everything to be perfect and the fear that often holds people back. He likens course creation to remodeling a basement where flexibility and adjustments are essential. The episode covers three main points: why a spark is the true starting point, the power...

You’re not missing anything—you’re just one step away from clarity, confidence, and community.

Have you ever thought, “I could help more people if I just knew how to get started”? You’re not alone—and you’re not too late.

In this heart-to-heart solo episode, James Marland gets real about what stops mission-driven therapists and helpers from building online courses—and how to move forward anyway. If you’ve ever felt called to create something meaningful but got stuck in doubt, fear, or the myth of “not being ready,” this episode is for you.

James sh...

STP 109 | Communication That Works: How to Build Trust with Your Virtual Assistant

In This Episode of Scaling Therapy Practice
Ever feel like you’re doing everything yourself—and still things fall through the cracks?
This episode is for you.

I sat down with my friend Alyssa Avant, founder of Alyssa Avant and Company, to talk about something that makes or breaks every mission-driven business: communication. Alyssa runs a thriving virtual assistant agency serving Christian authors, speakers, and coaches—and what she shares here will change the way you think about working with support.

Overcoming Limiting Beliefs and Building a Coaching Business

 Free Resource: Webinar - How to Find and Get an Audience Ready to Buy March 24th 1 pm EST

In this episode of Scaling Therapy Practice, host James Marland interviews Brenda Stewart, a licensed mental health counselor who is expanding her career into coaching and consulting. Brenda discusses the challenges she faced, including overcoming her own limiting beliefs and fears. She shares about her private practice focused on trauma and eating disorders, her journey into coaching, and her new coaching business Balanced Life Strategies. She highlights the importance of...

🎙️ STP 107 | Learn to Love Marketing: 3 Reframes to Make Selling Feel Less Gross

In This Episode of Scaling Therapy Practice:

Do you feel like marketing your practice or online course makes you sound pushy—or worse, inauthentic?

In this heartfelt and practical solo episode, host James Marland tackles one of the biggest mindset blocks therapists and helpers face: the belief that marketing is manipulative. James shares three powerful reframes that will help you see marketing in a new light—not as pressure, but as presence. With real-life stories, metaphors (like the umbrella in a storm), a...

Maximizing Conversations: Patience, Humanity, and Persistence

In this episode of 'Scaling Therapy Practice,' host James Marland discusses strategies to get more sales calls by embracing patience, being more human, and maintaining persistence. James emphasizes the importance of understanding each customer's unique journey, building human connections, and being consistently present. He shares personal stories and insights on why these traits are crucial for converting conversations into sales calls. James also promotes an upcoming free learning webinar with Joey Ragona, aimed at helping mission-driven creators find and connect with their ideal audience. Key takeaways include the importance of...

In this episode of Scaling Therapy Practice, host James Marland speaks with podcast marketing expert Andrew Chapman from Marasee FM. They explore the benefits of using podcasts to promote online courses and discuss strategies for effective podcasting. Andrew shares his journey from book publishing to podcasting and offers tips on podcast formats, marketing strategies, and the advantages of creating a limited series. Additionally, there's an announcement for an upcoming webinar on leveraging AI in course creation hosted by James Marland and Jay Allison. Key takeaways include understanding the role of podcasts as a marketing tool, the importance of having a...

James Marland, a course creation coach, introduces a podcast episode focused on helping therapists scale their reach through online courses. The episode features Carla Titus, founder and CEO of Wealth and Worth Within, who shares actionable financial tips for 2025. Emphasizing the importance of regular financial check-ins and the management of business expenses, Carla provides strategies on planning and financial health for therapy practices. Additionally, there's a segment announcing an upcoming webinar by author and podcaster Jay Allison, who will discuss how to use AI to create human-centered course content.

00:00 Introduction to Scaling Therapy Practice

In this episode of Scaling Therapy Practice, host James Marland introduces Brooke Borup from MyCloneSolutions to discuss strategies for scaling a therapy practice using HighLevel CRM. Brooke shares insights on the benefits of consolidating various tools into a single platform to save time, reduce costs, and improve efficiency. They explore how HighLevel CRM's comprehensive features, such as integrated marketing, scheduling, and communication tools, can help therapists focus on their strengths while automating routine tasks. Key reasons to listen include learning about the advantages of a unified CRM system, understanding how to streamline multiple tools into one platform, and hearing...

Always Be Prepared: Financial Tips for Small Business Success with Danielle Hayden

In this episode of 'Scaling Therapy Practice,' host James Marland is joined by Danielle Hayden, CPA, and co-founder of Kickstart Accounting. They discuss the critical importance of knowing your numbers as a business owner, practical tips for tax preparation, and overlooked deductions. Marland also shares a personal lesson about the necessity of having support systems in place. Danielle emphasizes, 'The minute you accept money from a customer, you become a business.' This episode is packed with valuable insights, including how to s...

How to Stay on Track in 2025

Starting something new—whether it’s a side hustle, a course, or a whole new venture—can be daunting. You’re navigating the fog of uncertainty while trying to avoid mistakes. But what if mistakes were a part of the plan? My recent conversation with Brandon White, entrepreneur, investor, and seasoned business planner, was a masterclass in turning fear into strategy and ideas into actionable steps.

Here are the key takeaways for course creators and entrepreneurs looking to scale their mission-driven work.

1. Expect Mistakes and Embrace the Process<...

Duration: 00:40:12

STP 100 | How I Learned to Embrace Mistakes and Pivot

In the 100th episode of the Scaling Therapy Practice Podcast, James Marland reflects on the journey so far, sharing both his accomplishments and mistakes. He discusses the importance of re-examining assumptions, inspired by Adam Grant's book 'Think Again', and highlights the alignment of his mission with helping therapists who are irrationally passionate about their dreams. Key takeaways include insights on the grind of podcasting, the evolution of his show's focus, and his pivot towards more authentic branding that supports therapists in making a meaningful difference. 'It's okay to...

STP 99 | How to Stop Sabotaging Your Success: What Not to Do in 2025

Hi friends,

This episode gets a little personal. I’m sharing the habits I’m leaving behind in 2025 to create a more intentional, fulfilling year. These aren’t just resolutions—they’re practical shifts I’ve been working on to stop sabotaging my own success. If you’ve ever felt stuck or overwhelmed, I think you’ll find some inspiration here.

Here’s what I cover:

How to Conquer the Monster in the Closet: Mastering Your Financial Story

In this episode of the Scaling Therapy Practice Podcast, host James Marland welcomes special guest Nate Hendricks, owner of Navigator Bookkeeping. The conversation explores how Nate transitioned from teaching to starting his own bookkeeping business and eventually niching down to serve private practice owners in the mental health field. They discuss the importance of understanding and managing finances effectively to reduce stress and make informed business decisions. Nate shares practical advice on separating personal and business finances, dealing with IRS debt, and the benefits of...

Harnessing Feng Shui for a Productive Workspace with Mark Ainley

Host James Marland welcomes Feng Shui consultant Mark Ainley, who discusses the profound impact of our physical environment on our mindset and productivity. Mark shares his journey into Feng Shui, emphasizing the importance of conscious relationship with our space. He offers practical tips for creating a more accommodating, less stressful office environment, such as decluttering and integrating personal, colorful items. Key highlights include Mark's insight into the importance of addressing minor annoyances: 'If you want to change the course of a river, you go as far upstream...

In this episode of Scaling Therapy Practice, host James Marland discusses overcoming perfectionism and the comparison trap with master-certified Kaizen Muse creativity coach Nancy Norbeck. Nancy shares her journey from tech support to coaching, offering insights into why people get stuck in perfectionism and providing actionable tips to combat it. She highlights the importance of recognizing inner critics and making 'bad art' to unlock creativity. The episode provides practical advice for mission-driven leaders looking to launch impactful online courses. Key takeaways include recognizing the prevalence of perfectionism, journaling critical thoughts, and embracing imperfection to foster personal growth. "We get...

How to Structure Online Courses That Keep Learners Engaged

Guest: Rebecca Cuevas, Author of Course Design Formula: How to Teach Anything to Anyone Online
Host: James Marland

Episode Summary:
In this episode of Scaling Therapy Practice, Rebecca Cuevas shares her expert advice on designing online courses that captivate learners and deliver transformational results. Rebecca discusses common pitfalls, offers actionable strategies, and explains why starting with a clear transformation goal is essential.

Key Highlights

00:00 Introduction to Scaling Therapy Practice
06:45 Starting with Transformation in Mind

 Systems for Scaling Your Therapy Practice

In this episode of the Scaling Therapy Practice podcast, host James Marland talks with Nicole McCants, a psychologist-turned-business coach. Nicole shares her journey from running a solo practice for 15 years to successfully scaling a group practice with 55 therapists. She introduces her five-step scaling method, which includes systemizing operations, hiring, attracting clients with digital marketing, converting clients, and retention. Nicole emphasizes the importance of investing in marketing, building trust in a team, and having a coaching or support system. She also discusses the benefits of online courses for therapists looking to reduce h...

In this episode of 'The Scaling Therapy Practice,' host James Marland interviews Julie Herres, owner of Green Oak Accounting and author of 'Profit First for Therapists.' They discuss key strategies for scaling a therapy practice, focusing on the importance of financial sustainability and the critical role of accounting support. Julie highlights that every session should add to the bottom line and emphasizes the interconnectedness of scaling through session count and clinician headcount. The episode also covers the potential pitfalls of hiring without proper financial planning, and Julie provides real-world examples, like the pros and cons of buying...

Transforming Crisis Into Faith: An Inspirational Journey With Henry B. Dotson III

In this episode of 'Scaling Therapy Practice,' James is joined by Henry B. Dotson III, an inspirational speaker, author, and Christian cancer coach. Diagnosed with multiple myeloma in 2015, Henry shares his miraculous healing journey and how he has turned his battle with cancer into a mission to help others. Henry discusses the importance of faith, the power of corporate prayer, and how to transform a crisis into spiritual growth. He elaborates on how his experience led him to write his book and become a...

Unleashing Potential: From Adversity to Coaching Mastery with Debra Russell

In this inspiring episode of 'Scaling Therapy Practice,' host James Marland explores the transition from traditional therapy to innovative course creation, enhancing freedom, flexibility, and income for therapists. Special guest Debra Russell, an MBA and elite certified business coach, shares her journey from a career in theater and film production to becoming a successful business coach after a prolonged illness. Discover the transformative power of coaching, tips on selecting the right coach, the impact of mindset on productivity, and strategies to overcome imposter syndrome, burnout, and...

Empowering Therapists: Heather Fishbach's Inspiring Journey and Online Course Success

Join host James Marland on the Scaling Therapy Practice show as he interviews Heather Fishbach, a holistic health practitioner with over 40 years of experience. Heather shares her extraordinary journey from massage therapy to becoming a Doctor of Chinese Medicine and Acupuncture. In this heartfelt episode, she recounts overcoming a stroke using her holistic techniques and transitioning from in-person therapy to launching successful online courses. Learn about her Course Creator Hub, the challenges of pricing and platform selection, and how affiliate marketing and personal connections have amplified her...

In this episode of Scaling Therapy Practice, host James Marland engages with cultural anthropologist Bob Vetter to explore innovative pathways for therapists and healers to expand their practices beyond one-on-one sessions. Bob shares his rich background in cultural anthropology, Native American spiritual practices, and curanderismo from Mesoamerica, emphasizing the integration of healing methods into course offerings.

Bob discusses his journey from educational travel to offering online courses and workshops, focusing on the concept of the 'wounded healer' and the intersection of personal crises with healing capabilities. The episode illustrates opportunities for therapists to diversify their income and...

Mastering the Demand Narrative for Therapists: Building Interest Without Being Salesy

In this episode of the Scaling Therapy Practice, host James Myelin explores the concept of the demand narrative, a framework that helps therapists build interest in their services without appearing salesy or pushy. James shares insights from the book 'Effortless' by Danny Iny and the course 'The Art of Offer Craft.' He breaks down the five steps of the demand narrative: meeting people where they're at, articulating their worldview, sharing deeper insights, explaining the solution, and providing the next action. This episode offers a...

The Magnet Model: How to Attract Clients by Leading with Your Mission

Empowering Entrepreneurs: Sophie Lechner on Course Creation & LinkedIn Mastery

In this episode of the Scaling Therapy Practice, host James Marland is joined by Sophie Lechner from The Magnet Model. Together, they share insights into creating successful online courses for mission-driven entrepreneurs. Sophie discusses her background, overcoming challenges in business, and finding success using LinkedIn. Listeners will learn about common course creation mistakes, strategies for effective LinkedIn profiles, and Sophie's magnet model for attracting the right clients. Dive into the journey of transforming passion...

Pro Tips for Editing Your Course with Descript: A Guide for Therapists

In this episode of the Scaling Therapy Practice, host James Marland shares expert tips for recording and editing online course videos, specifically using the Descript program. He details processes such as preparing for smooth recording, recording in chunks, using transcription features, and adding professional touches like intro music and trimming. The episode aims to make video editing achievable for therapists and other DIYers who want to create high-quality content without needing a production crew.

00:00 Introduction and Course Promotion
00:37 Welcome to Scaling Therapy...

How to Choose the Best Microphone for Online Course Creators: Tips and Strategies

In this episode, James Marland, host of 'The Scaling Therapy Practice,' discusses the common challenges practice owners face with hiring and compensation and invites viewers to a webinar on therapist compensation strategies. He then transitions to providing detailed advice on choosing the best microphone for recording online courses, exploring factors like budget, trusted brands, types of microphones, and features. James also shares practical tips for optimizing sound quality, including minimizing background noise and maintaining consistent microphone distance. He emphasizes starting small and upgrading...

Creating a High-Converting Homepage: Essential Elements and Strategies

In this episode of the 'Scaling Therapy Practice,' James Marland provides an in-depth guide on creating a high-converting homepage. Alongside an attached worksheet, James outlines the 15 key elements of an effective homepage, which include a benefit-driven headline, sub-headline, addressing pain points, a primary call to action, supporting images, highlighting benefits, social proof, clear navigation, a content offer, secondary call to action, feature list, mission statement, confidence builders, FAQ section, and success indicators. He offers practical tips and examples for each element, discusses the significance of a well-constructed homepage...

Mastering Online Course Creation: Overcoming Recording Fears and Choosing the Right Tools

Join James Marlind on the Scaling Therapy Practice show as he provides essential tips for creating and recording online courses. This episode focuses on overcoming the fear of recording, choosing the best recording methods, and selecting the right tools and equipment to enhance both audio and video quality. Additionally, James shares practical advice for preparing your recording environment, ensuring minimal background noise, and efficiently editing your content. Don't miss out on detailed strategies to make your first recording sessions less stressful and more effective.

Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness

In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY...

Essential Tech Stack for Scaling Your Online Course: Deep Dive with James Marland

Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into...

Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.

How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest...

Identifying Your Ideal Online Course Topic with James Marland

In this episode of Scaling Your Therapy Practice, host James Marland guides mission-driven helpers and leaders on how to develop and launch impactful online courses. He shares a practical exercise using a Venn diagram that helps listeners identify their course topics by overlapping their expertise, passion, and their audience’s needs. James explains the importance of aligning these three elements to create authentic and sellable courses, offering specific examples and guidance to assist with brainstorming. He also discusses how bringing content to life with fervor and authenticity can at...

Discovering Your God-Given Purpose with John Rennie of Brushfire Ministries In this episode of Scaling Therapy Practice, host James Marland interviews John Rennie from Brushfire Ministries. They discuss John’s journey from running a business software company to founding a ministry aimed at helping believers find their God-given purpose. The conversation covers the significance of purpose statements, the role of identity in Christ, and the impact of fulfilling one's divine purpose for personal joy and broader church community benefits. John also shares insights into Brushfire Ministries' workshops and assessments used to uncover individual strengths and placements within the body of...

Optimizing Online Course Length: Delivering Results Efficiently

In this episode of the Scaling Therapy Practice, James Marland discusses the upcoming rebranding of the podcast and emphasizes the importance of creating impactful online courses for therapists, coaches, and mental health professionals.

Key points include determining the optimal course length by focusing on delivering results, understanding the promise of the course, and engaging students through efficient content and interactive elements. Additionally, effective strategies like regular feedback, cohort meetings, and email reminders are highlighted to keep learners motivated and on track.

Show Highlights

Building Effective Websites for Mission-Driven Leaders

In this episode of Scaling Therapy Practice, host James Marland shares insights into the creation of efficient and compelling web pages, largely drawing from the StoryBrand framework by Donald Miller. James discusses common mistakes to avoid, such as overloading with information and lack of clear call-to-actions, while emphasizing the importance of clear and concise headers, value propositions, and the appropriate use of images. He also highlights resources from experts like Private Practice Elevation and Simplified SEO Consultants and provides actionable tips for therapists and mission-driven leaders looking to enhance their online...

Overcoming Barriers to Launching Online Courses with Lorinda Marland

In this special episode of the Scaling Therapy Practice, the host interviews his talented wife, Lorinda Marland, about the common barriers to launching online courses. They delve into reasons such as self-belief and imposter syndrome, managing the technical aspects of course creation, and effective content organization. Lorinda shares her experiences as the Director of Team Experience at a virtual assistant company, providing insights on training, client management, and more. Additionally, practical tips and AI tools for course creation are discussed to help mission-driven individuals realize their dreams of...

Building Client Relationships Over Funnels for Mission-Driven Success

In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its e...

Launching Life-Changing Online Courses: Identifying Your Ideal Client

 In this episode of the Scaling Therapy Practice podcast, James discusses the importance of identifying and understanding your ideal client for successfully launching online courses. He introduces the 'Ideal Client Beacon,' a handout designed to aid content creators in clarifying their target audience, which is available for free download upon newsletter subscription. James emphasizes that businesses must start with the owner's strengths and passions to create sustainable, long-term success. He explores the concepts of crisis identification, addressing urgent client problems, and articulating a clear value proposition rooted in t...

Maximizing Business Profits with the Profit First System

In this episode of 'Scaling Therapy Practice,' host James Marland discusses the importance and implementation of the Profit First system for enhancing financial management in therapy practices. CPA and fractional CFO Susanne Mariga joins the conversation, sharing her expertise in applying Profit First strategies to help businesses achieve financial health. The episode covers the basics of the Profit First methodology, its psychological benefits, and practical steps to adapt it for any business, including therapy practices. Additionally, James and Susanne answer questions about restarting or introducing the Profit First...

In this episode of 'Scaling Therapy Practice,' host James Marland interviews Amnity Cooper, a distinguished figure in mental health and entrepreneurship. Cooper, who leads the Clinical Care Collective (C3) and the 'Do This First Bootcamp,' offers valuable insights on transforming therapists into successful business owners, emphasizing the integration of cutting-edge technologies in the post-pandemic world. She shares her vast experience in various industries, her journey into mental health, and how she's advocating for therapists to embrace new technologies like AI, wearables, digital therapeutics, and virtual reality to expand their reach and impact. The conversation also delves into...

Why Kajabi is My Go-To for Podcast Hosting

In this episode, James Marland, host of the Scaling Therapy Practice show, shares his reasons for using Kajabi as his podcast hosting platform and why it is a good business decision for the show. He emphasizes simplicity, value, and integration as the primary factors in his platform choice.

He explains how Kajabi offers a straightforward, integrated solution for hosting online courses, podcasts, and other digital products, all within one system. James highlights the ease of use, the all-in-one feature set, and the value for money as significant a...

Understanding Customer Needs and Awareness in Marketing

In this episode of 'Scaling Therapy Practice,' James Marland discusses the crucial aspect of marketing that involves connecting with your audience by understanding customer needs and awareness levels. The conversation dives into why people make buying decisions and the importance of crafting messages that resonate with potential clients by identifying their explicit and implied needs. Eugene Schwartz's concept of the spectrum of awareness is highlighted, detailing the journey from being unaware of a problem to recognizing specific solutions and ultimately realizing the value of a particular product or service...

Mission-Driven Passion: Crafting Courses Intimacy with Angela Griffin

In this episode of the Scaling Therapy Practice podcast, host James Marland invites Angela Griffin, the Christian Sexpert, to discuss the intersections of sexuality, intimacy in marriage, and challenges stemming from purity culture within the evangelical church. They explore how Angela leveraged her unique perspective and expertise to develop an online course aimed at improving sexual intimacy and communication between partners, specifically targeting those affected by purity culture. The conversation highlights the importance of mission-driven entrepreneurship as Angela shares insights on identifying one's niche, engaging with target audiences, and...

7 Key Aspects of Confidently Launching Your Product

 In this episode, James Marlind addresses the common struggles with imposter syndrome and the importance of confidently launching your next product. He outlines seven critical aspects to boost confidence in product launch: knowing your values, understanding your strengths, identifying your unique ability, connecting with your personal stories, ensuring alignment with your goals, defining a clear destination, and effective planning. Through examples and personal insights, Marlind emphasizes the significance of self-awareness, alignment, and planning in overcoming imposter syndrome and successfully launching life-changing online courses.

Eradicating Shame and Healing Betrayal Trauma

In this episode of the Scaling Therapy Practice, host James Marland interviews Alaina Smith, a licensed professional counselor who is launching an online course aimed at helping people cope with betrayal trauma. The discussion covers the uniqueness of Smith's course, which integrates her personal experiences and professional expertise with a focus on Christian faith perspectives. They explore the importance of authenticity in the healing process, the reasons why such a course is necessary now, and how it aims to validate and support individuals through their trauma. Smith also discusses t...

Empowering Mission-Driven Helpers with Online Courses: A Deep Dive with Joey Ragona

In this episode of Scaling Therapy Practice, host James Marland invites his mentor, Joey Ragona, to discuss empowering mission-driven helpers, healers, and coaches through launching life-changing online courses and content. Ragona shares his journey from struggling to realize his mission to helping others fulfill theirs by launching courses. He emphasizes the importance of serving rather than selling, creating authentic relationships, and understanding the dream client DNA. They explore how genuine connection and understanding one's audience can lead to a fulfilling and successful online business. Alternative...

Strategies to have Genuine Conversations with Your Ideal Clients

Finding and Talking to Your Dream Client

This podcast episode, hosted by James Marland, focuses on empowering helpers to create online courses that change lives. James shares tips on having conversations with your ideal clients, find where they hang out online and engaging with them to understand their needs and problems. He recommends using personal networks, email lists, and Facebook groups to reach out and have meaningful conversations. 

00:00 Welcome to the Scaling Therapy Practice Podcast

00:30 Engaging with...

The Right Amount of Customer Research for Your Online Course

In this episode, James Marland discusses the crucial aspect of customer research in launching successful online courses. He emphasizes that there's no specific duration to conduct customer research; it's about finding the balance to ensure your program works and can generate sales. James critiques the habit of over-preparing without release and advocates for the concept of the Minimum Viable Product (MVP), inspired by 'The Lean Startup'. He advises identifying your strengths, understanding your student's struggles, and having conversations to pinpoint their pain points. The goal is to...

Creating Impactful Online Course Titles

In this episode of the Scaling Therapy Practice podcast, James from Course Creation Studio discusses the importance of naming online courses effectively. He introduces the third season of the podcast, which focuses on empowering mission-driven helpers to launch life-changing online courses and outlines the significance of a course title as the first point of contact with potential learners. James offers a resource titled 'Your Title Goes Here' for creating the perfect course title and shares strategies for selecting a title that captures attention, including using popular keywords, considering the audience’s language, hi...

Understanding Why People Don't Buy Your Online Course

In this episode, James Marland of Course Creation Studio discusses why people are reluctant to purchase online courses. He asserts that individuals are not inherently interested in courses but seek solutions to their problems. Marland explains the concept of a 'dream client', actively seeking a solution to a problem they are passionate about solving. The episode emphasizes the need to understand potential clients' concerns and create a course to resolve those issues. Furthermore, Marland mentions a series of questions aimed at understanding the struggles of the potential client. He...

Discovering and Attracting Your Dream Clients

In this episode of 'Scaling Therapy Practice', host James Marland focuses on finding and attracting dream clients for online courses. He emphasizes understanding one's unique abilities and values and aligning them with the business rather than adjusting life to fit the business. He discusses the importance of the client recognizing their problem and seeking solutions actively, advising that the focus should be on attracting clients who already understand your value. He shares his values and experiences and how he uses these as pointers to identify his dream clients. He concludes that...

The Value of Authenticity in Building Online Courses

In this Scaling Therapy Practice podcast episode, James Marland from Course Creation Studio emphasizes the importance of authenticity when launching an online course. He warns against treating sales as the foundation of your online course, rather he is advocating that the course should be rooted in your unique abilities, values, and authenticity. Marlon offers practical suggestions for identifying your unique ability and strengths, including self-reflection, seeking feedback from others, and using tools like Dan Sullivan's Unique Ability Workbook. He also highlights the importance of differentiating oneself through one's unique...

In this episode of 'Scaling Therapy Practice,' host James Marland announces the introduction of its third season. He looks back at the past two seasons, highlighting the areas of growing practice and marketing. The third season will focus on aiding therapists in developing online courses as a means of income and reaching more people. James expresses his desire to empower mission-driven therapists to launch life-changing online courses. He describes his drive to provide therapists with tools and tips to launch these digital courses. James expects to produce 30 to 50 episodes for the third season covering various elements of launching...

In this episode, the hosts discuss various marketing strategies for therapists, including the importance of being authentic in social media posts, specializing in one or two social media rather than spreading oneself too thin over numerous platforms, and considering outsourcing social media management. They also highlight the role of networking at conferences, using lead magnets like webinars, courses or worksheets to provide value and build relationships, and how to use email marketing platforms to segment audiences and improve targeting. In the context of podcasts, the hosts underline the benefits of networking collaborations and maintaining focus on a specific goal...

Scaling Therapy Practice: Exploring SEO, Niches, and Networking Strategies for Therapists

 James Marland hosts this episode of the Scaling Therapy Practice alongside guest Gordon Brewer, the founder of the PsychCraft Network. The show emphasizes sustainable growth, dwelling on prior episodes about marketing mental health services. The importance of Search Engine Optimization (SEO) is highlighted, discussing how it boosts online visibility for therapy services. The show also stresses the power of serving a niche and specializing in services, based on the book 'The Pumpkin Plan'. Lastly, the hosts talk about networking at conferences, focusing on how to gain ma...

Enhancing Your Therapy Practice: Advanced Marketing Strategies

In this episode of the Scaling Therapy Practice podcast, host James Marland is joined by regular guest hosts, Lisa Mustard and Steve Bisson, as well as special guest Joshua Brummel from Therapy Flow. The group discusses advanced marketing strategies designed to help grow and enhance therapy practices. Topics covered include the use of lead magnets, the implementation of retargeting ads, enhancing SEO through guest blogging, the impact of consistent, targeted newsletters, and the potential of physical marketing techniques. The conversation offers practical advice, fresh perspectives, and actionable tips towards sustainable...

Making 2024 Your Best Year Yet: Goal Setting & Achieving | Scaling Therapy Practice Podcast

In this special episode of the Scaling Therapy Practice Podcast, host James Marland invites Julie Herres, an expert from Green Oak Accounting and author of 'Profit First for Therapists', to share insights on goal setting and making 2024 your best year yet. Julie emphasizes the importance of aligning business financial goals with personal aspirations and suggests utilizing SMART goals for tracking progress. Toward the end of the episode, James shares a helpful worksheet for staying on track, and Julie announces a free learning event designed to...

Understanding Webinars for Mental Health Services and Products: Insights and Practical Tips

In this episode of the 'Scaling Therapy Practice', host James Marland and guest Dawn Gabriel discuss the use of webinars in the field of psychotherapy. Guest Dr. David Hall shares his experiences and offers tips for making webinars more effective. The concept, use, and practices of webinars are explained in depth. This includes a discussion on best practices, and webinar platforms as well as the dos and don'ts of conducting a successful webinar for mental health clinicians. The episode also touches on the importance of...

In today’s world, stepping up your game as a therapist involves more than just honing your clinical skills. Embracing novel ways of reaching potential clients and making impactful connections is equally vital. One effective method is exploring the digital realm of podcasting. 

Exploring Podcasting for Therapy Marketing

In this Scaling Therapy Practice podcast episode, hosts interview experts Steve Bisson and Lisa Mustard. They emphasize the importance of being clear about the intention of starting a podcast. It could be an avenue for fun and hobbies, or it could serve as a strategic marketing tool for...

Word of Mouth and Customer Service in Therapy Services

In this episode of 'The Scaling Therapy Practice', host James Marland is joined by Lisa Mustard, Dawn Gabriel, and Steve Bisson to discuss 'word of mouth' marketing in therapy practices. The panel discusses the value of maintaining a good reputation in the community and offers methods of dealing with customer complaints, such as the use of the HEART method. They also talk about the power of networks, both professional and personal, in marketing therapy services. Other topics covered include handling negative reviews, the importance of authenticity, and how...

Scaling Your Therapy Practice: Enhancing Impact and Growth with Laura Long

Join host James Marlin and co-host Steve Biso in this episode of Scaling Therapy Practice. They have a guest conversation with Laura Long, who shares her insights about her practice - 'Your Badass Therapy'. They discuss the importance of authentic representation, focusing on serving particular groups, and the relevance of community-building in growing therapy practices. The discussion also delivers advice for practitioners considering launching a new service, with an emphasis on solving real problems and building authentic relationships with clients. Also, Laura shares a powerful quote...

Maximizing the Value of Conferences: Perspectives and Insights from Therapists & Entrepreneurs

The episode explores the value of attending conferences as therapists and entrepreneurs. It features insights on getting the most from your conference attendance. The episode also discusses post-conference experiences, the importance of post-conference follow-ups, work, action plans, networking, and maintaining conference-inspired motivation. The episode concludes with the realization that the biggest value of conferences often comes from the actions and networking accomplished after the event ends. The discussion is enriched by multiple guests sharing their experiences and perspectives on networking practices and strategies for maintaining momentum...

Navigating the shift from Solo to Group Therapy Practice: A Discussion on Marketing

Visit the Web Page for the complete show notes and a link to download questions to ask yourself when deciding to market your therapists. 

 The conversation on 'Scaling Therapy Practice' involves guest Allison Pigeon and hosts Steve, Lisa, and Dawn. The group discusses the transition from personal to group therapy practice, particularly focusing on the challenges and strategies of marketing a mental health practice. They highlight the importance of having a strong marketing strategy and budget, being present on online platforms, and sp...

Strategies for Marketing Your Therapy Service on Social Media

 In this incisive episode of "Scaling Therapy Practice", host James Marland, with esteemed colleagues Lisa Mustard and Steve Beso, shares insights on marketing therapy services using the power of social media. The discussion dives deep into the significance of having a well-crafted marketing strategy that harmonizes with the unique personality of individual therapists.

Understanding Your Audience

For any therapy practice looking to grow, understanding the target audience is the first step. Steve articulates the importance of appealing to a specific audience and navigates the c...

In the latest episode of "Scaling Therapy Practice," James Marland, MBA, delves deep into the transformative power of conferences for therapy professionals. Alongside Lisa Mustard and Dawn Gabriel, they discuss the nuances of choosing the right conference, the art of in-person networking, and innovative marketing strategies for attendees. By tuning in, listeners will gain insights into the essence of boutique vs. clinical conferences, effective marketing techniques for introverts, and the unparalleled value of face-to-face interactions. For a detailed breakdown of the discussion, be sure to view the show notes.

Read the Show Notes and Get the Episode...

Discovering Your Niche in Therapy Practice

In the latest episode of “Scaling Therapy Practice,” James Marland, MBA, delves deep into the concept of niching down in the therapy business. Joined by co-host Steve Bisson and special guest Ira Hays, LCSW they explore the journey of finding one's niche and the importance of specialization in the therapy field.

Ira Hays shares his transformative journey from working with oppositional defiant youth to specializing in school phobia and OCD. His story underscores the organic evolution of a therapist's niche, often shaped by the challenges they face and the solu...

Unlock the Secrets to Scaling Your Therapy Business with Lead Magnets!
Dive into this enlightening episode and discover:

Don't miss out on these invaluable insights! Visit the show notes page for a step-by-step guide...

Hey there, friends! In our world today, there's this cool thing called SEO that helps people and businesses find your mental health services. Sometimes, figuring out SEO can be a bit tricky, but don't worry! In this episode, we're chatting with some awesome folks like Daniel, Steve, Dawn, Lisa, and James. They'll share their stories, the bumps they hit along the way, and the cool tricks they learned to make SEO work for them.

Common SEO Mistakes:

The focus of season 2 is all about Marketing your Mental Health practice. Also, James explains a technical glitch and the joys of learning new production tech.

Scaling Your Therapy Practice with Financial Expertise in the Hiring Process: A Conversation with Carla Titus

In this enlightening episode of "Scaling Therapy Practice," host James Marland, MBA, sits down with the insightful financial strategist, Carla Titus. With a knack for demystifying the financial intricacies of running a therapy practice, Carla shares her expertise to help practitioners navigate the complex path of scaling their businesses without losing sight of their core values.

Unveiling the Hidden Costs of Hiring

As you venture into expanding your therapy practice, understanding the unplanned expenses that come with...

In this enlightening episode of the "Scaling Therapy Practice" podcast, hosted by the adept James Marland, we are joined by the dynamic Brooke Borup, a maestro in business automation and delegation. Brooke, the proud owner of "My Clone Solution," shares her decade-long journey in aiding small business owners to scale and streamline their operations. As someone who has revolutionized the concept of time management in business, Brooke brings a wealth of knowledge to our listeners, especially those keen on elevating their therapy practices to new heights.

The Essence of Automation and Delegation for a Therapy Practice

Unlocking Success through Audience Building

Introduction

Welcome to another enlightening episode where your host, James Marland, sits down with the multi-talented Joe Sanok, a seasoned therapist, podcast consultant, and acclaimed author. This dynamic duo dives deep into the art of cultivating audiences - a cornerstone for thriving in the entrepreneurial landscape. Whether you're launching a product, initiating an online course, or more, understanding your audience is key. Let’s explore!

Quotes from the Episode

Welcome to another episode of "Scaling Therapy Practice" with your host, James Marland, MBA. Today, we have a special guest, Alyssa Avant, a Christian virtual assistant who specializes in assisting authors, speakers, and coaches. Alyssa's journey into the world of virtual assistance began over a decade ago when she was a stay-at-home mom looking for ways to work from home and make an income. Her path led her to ghostwriting, which eventually evolved into providing a range of services to her clients. 

About Alyssa Avant

Alyssa Avant is a virtual assistant to Christian authors, coaches, a...