Rooted Agritourism

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0

Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/author

In this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series...

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0

Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/author

Dr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first...

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy.

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and...

In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community...

In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen speaks with her father, JT Weber, about their experiences in value-added agriculture and the beef industry. They discuss the evolution of their family business, from dairy farming to focusing on elite genetics in Angus and Sim Angus cattle. JT shares insights on the intricacies of raising club calves for show, the importance of muscle, skeletal width, and other attributes in cattle, and his journey from South Dakota State University to becoming a successful cattle buyer and auctioneer. They also touch on topics such as the impact...

In this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power...

Welcome to Rooted Agritourism: Embracing Growth and Diversification

In this episode, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, introduces the rebranded podcast, Rooted Agritourism, previously known as the Flower Farmer Forum Podcast. Liz explains the motivation behind the name change, emphasizing the podcast's broader mission to include value-added agriculture and rural entrepreneurship. She discusses the importance of diversification in modern farming, particularly in Stearns County, Minnesota, and the role agritourism plays in sustainable income generation. Listeners can expect new episode formats, guest interviews, personal growth topics, and updates on practical resources for their agri-businesses. Liz...

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a...

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation highlights the lessons learned from past experiences, the significance of agritourism, and the need for a structured approach to business growth.

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In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the...

In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's value. The conversation concludes with a reminder to focus on building a brand and audience while managing flower sales effectively.

Takeaways

Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPP

Workshops: https://www.sunnymarymeadowcoaching.com/workshops

In this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundations. She shares insights on automating email marketing, the upcoming pivot of the podcast to include agritourism and specialty crop farming, and the need for investment in growth to better serve the community.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for intentional growth that benefits both the agricultural sector and the community as a whole.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.

Takeaways

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips

In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.

Takeaways

In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.

Takeaways

In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the value of workshops for entrepreneurs.

Takeaways

Webinar: https://www.sunnymarymeadowcoaching.com/registration

In this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.

Takeaways

Workshops can be profitable if you enjoy teaching.

...

Webinar: https://www.sunnymarymeadowcoaching.com/registration

In this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower farmers. The episode emphasizes the importance of understanding one's own business needs and community connections when choosing the right offerings.

Takeaways

Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registration

In this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with...

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.

Takeaways

The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com<...

Sign up here: www.farmerstoflorists.com

In this short but powerful episode, we’re talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart.

If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect with florists looking for something better, visit www.farmerstoflorists.com. This brand-new directory is designed to connect florists with farmers who value quality, consistency, and community.

Be part of the chan...

$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxG

In this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability.

Takeaways

Find Brandon online: https://seooptimizers.com/

In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and...

In this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivation, including innovations in high tunnel farming and the importance of planning for seasonal flower demands, particularly for weddings and subscriptions.

Takeaways

Reme's website: https://www.rememancera.com/story-connectors-1on1/?fbclid=PAZXh0bgNhZW0CMTEAAaY5FvFboY6RqUIx3wsxSoGScfBr0YwbjH9DfjhUwbCiRzHKcmJ1R7Nzx-Y_aem_PUKn4Bv6QKREx_WEB6k3Dw

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen speaks with personal branding strategist Reme Mancera about the significance of storytelling in building a personal brand. They discuss how to find unique stories, the importance of authenticity and transparency in marketing, and strategies for connecting with audiences. Reme emphasizes that everyone has stories to share, even if they don't seem epic, and that repetition and structure can...

In this episode of the Flower Farmer Forum podcast, discusses the importance of embracing one's unique path as an entrepreneur without feeling the need to conform to societal expectations. She shares insights on the judgments faced by ambitious individuals and how to shift one's mindset to own their ambition without guilt. The conversation also touches on the significance of intentional living and surrounding oneself with supportive people to foster personal growth and success.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz interviews Cathy Nesbitt, the 'Laughing Bean Queen' and founder of Cathy's Crawley Composters. They discuss the benefits and methods of indoor composting with worms, including the science behind it, how to manage a worm bin, and the environmental impact of composting. Kathy shares her journey from being an accidental entrepreneur to educating others about the importance of composting and connecting with nature. The conversation emphasizes the ease of composting at home and the joy of nurturing worms as part of sustainable gardening practices.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can lead to increased customer traffic and business growth. The conversation also touches on strategies for effectively asking for reviews and the overall impact of a well-managed Google Business Profile on local business success.

Takeaways

First 20 farmers sign up here to waive the activation fee: https://www.farmerstoflorists.com/offers/MaYLNyjv/checkout?

Learn more about Farmers to Florists: https://www.farmerstoflorists.com/f2f-farmer

In this episode of the Flower Farmer Forum podcast, host Liz introduces FarmersToFlorists.com, a platform designed to connect flower farmers with florists. Liz discusses the challenges faced by florists in sourcing local flowers and how her platform aims to streamline the process. The conversation covers the features of the website, pricing options, and the importance of building relationships between farmers and florists. Liz emphasizes the...

In this episode of the Flower Farmer Forum podcast, Liz discusses the pros and cons of growing zinnias, a popular flower among flower farmers. She highlights their ease of growth, high yield, and vibrant colors, making them ideal for casual arrangements and you-pick farms. However, she also addresses challenges such as their tendency to bend, issues with water quality, and poor performance in cooler storage. Liz provides insights on the best varieties for different uses and concludes with a verdict on whether zinnias are a worthwhile addition to a flower farm.

Takeaways

This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like eucalyptus, and the significance of timing in seed starting. The conversation concludes with insights on wildflower patches and the overall journey of flower farming. In this conversation, the speakers discuss various innovative planting techniques and strategies for flower farming, focusing on specific flowers like peonies, tulips...

In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.

Takeaways

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips

In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.

Takeaways

https://www.fsa.usda.gov/

The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops.

MASC helps specialty crop producers offset higher marketing costs related to:

In this episode of the Flower Farmer Forum podcast, Liz discusses the USDA's...

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success. The conversation concludes with reflections on tools and resources that can aid in reaching these goals.

Takeaways

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.

Takeaways

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470

Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profits

In this reflective episode, Liz shares her journey of personal growth and resilience following the loss of her husband. She discusses the importance of community, the bright future of agriculture, and the power of storytelling in her speaking engagements. Liz emphasizes the significance of embracing change, authenticity, and the lessons learned through grief and new beginnings.

Takeaways

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470

Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profits

In this episode of the Flower Farmer Forum podcast, Liz discusses the significance of goal setting and regular business audits for sustainable success in flower farming. She emphasizes the importance of intentionality, resilience, and creating manageable goals that lead to meaningful change. Liz introduces her new course, Petals and Profits Weekly Challenges, designed to help flower farmers set actionable goals and improve their businesses through community support and...

In this episode, Liz and Abbey discuss the book 'Die with Zero' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. The hosts share personal anecdotes and insights on how to live a fulfilling life now, rather than postponing enjoyment for the future.

Takeaways

Visit Florelie online!

In this conversation, Liz interviews Lorelie from Florelie is a small scale, specialty cut flower farm in Bungaree, Victoria, Australia, focusing on her journey in growing and breeding dahlias. Lorelie shares her experiences from starting with a few plants to growing over 10,000 dahlias. The discussion covers the intricacies of breeding, the importance of genetic diversity, and the techniques used for seed saving and tuber storage. Lorelie also explains the challenges of selling tubers within Australia due to strict quarantine regulations. In this conversation, Liz and Lorelie discuss the intricacies of breeding and evaluating dahlias...

Free Tulip Growing Guide: https://www.sunnymarymeadowcoaching.com/tulipguide

In this episode of the Flower Farmer Forum podcast, Liz discusses the intricacies of growing tulips, focusing on profitability, market considerations, and effective harvesting techniques. She shares her personal experiences, including the financial aspects of tulip farming, the importance of understanding growing conditions, and the labor-intensive nature of harvesting. Listeners are encouraged to explore tulips as a viable crop while being mindful of their specific circumstances and market demands.

Takeaways

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planning

In this episode of the Flower Farmer Forum podcast, Liz discusses tax strategies for flower farmers in the context of the results of the 2024 elections. The conversation emphasizes the importance of understanding financial planning, overcoming the stigma around discussing money, and navigating the complexities of tax laws, particularly in relation to the Trump tax plan. Liz shares practical tips for tax planning, including the significance of organization, understanding deductions, and strategic financial decisions that can benefit flower farmers.

Takeaways

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health and well-being.

Takeaways

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planning

In this episode of the Flower Farmer Forum podcast, Liz discusses essential tax strategies for flower farmers in light of recent political changes. She shares her personal journey of financial awareness following the loss of her husband and emphasizes the importance of understanding tax benefits and deductions for business growth. The conversation covers key tax terms, the impact of political decisions on small businesses, and actionable insights for maximizing deductions and ensuring compliance with tax laws. Liz encourages flower farmers to embrace their roles as business...

In this episode, Liz shares her personal journey of building a six-figure flower farm from a small hobby to a thriving business. She discusses the challenges and triumphs she faced along the way, including navigating the loss of her husband, scaling her operations, and the importance of community support. Liz emphasizes the need for transparency in the flower farming industry and offers insights into the realities of running a small business, including financial management and sustainable growth strategies.

Takeaways

Summary

In this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to surround oneself with items that evoke joy and the potential for design to enhance emotional well-being.

Takeaways

In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flower farming community to enhance the quality and perception of local flowers.

Takeaways

In this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphasizes the importance of making work enjoyable and sustainable, rather than simply trying to be more resilient in the face of challenges.

Takeaways

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve business practices. Liz shares personal experiences and practical strategies for standing out in a crowded market, fostering community among growers, and prioritizing customer needs. The conversation highlights the significance of viewing competition as a catalyst for growth and success in the flower farming...

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way. Todd shares insights on future projects and the ongoing evolution of his work.

Takeaways

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implementing efficient production and pricing strategies. Liz also shares insights on crop planning, tracking production, and setting revenue goals to ensure a sustainable and profitable flower farming business.

Takeaways

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this episode of the Flower Farmer Forum podcast, Liz discusses strategies to reduce burnout on flower farms, focusing on the importance of hiring help and building a strong team. She shares her personal experiences and insights on transitioning from a manager to a leader, identifying bottlenecks in business operations, and practical tips for hiring the right employees. The conversation emphasizes the significance of teamwork, clear communication, and strategic planning in creating a sustainable and...

In this episode of the Back to Better podcast, host Liz engages with Jones Loflin, author of 'Juggling Elephants'. They explore the themes of work-life balance, the importance of background and shared experiences, and the concept of juggling various responsibilities in life. The conversation delves into the significance of focusing on the right 'ring' at the right time, recognizing when to take breaks, and the role of purpose in achieving happiness and success. They also discuss the importance of communication and support in personal and professional relationships, and how to celebrate successes along the way.

Takeaways

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this conversation, Liz discusses her experiences and strategies for avoiding burnout as a flower farmer. She emphasizes the importance of financial management, setting clear goals, and creating boundaries to maintain a healthy work-life balance. Liz shares her transition from a seasonal business model to a year-round operation, highlighting the benefits of planning and prioritizing tasks to reduce stress and enhance profitability. The conversation serves as a guide for flower farmers looking to sustain their...

In this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life...

In this episode of the Flower Farmer Forum podcast, Lizdiscusses the importance of financial health for flower farmers, emphasizing that understanding and managing finances is crucial for sustainability and success in the business. She shares insights on how to monitor financial health throughout the year, the significance of tax planning, and practical tips for organizing finances. Liz encourages farmers to reflect on their business's profitability and personal well-being, offering support for those feeling overwhelmed or questioning their business direction.

Takeaways

Get the Free Guide: https://www.sunnymarymeadowcoaching.com/free-downloads-resources-1

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler-Mergen discusses the essential practices for labeling and storing dahlias in the fall. She emphasizes the importance of proper labeling to ensure the identification of different varieties, especially before the frost hits. Liz shares her techniques for storing dahlias, including the best materials to use and the ideal conditions for storage. She also highlights the significance of selecting the right dahlia varieties for both personal enjoyment and business needs, providing insights into her own experiences and plans...

Summary

In this episode, Liz and Abbey discuss the book 'I Know How She Does It' by Laura Vanderkam. They share their thoughts on the book and how it applies to their own lives. They discuss the concept of managing time and finding balance between work, family, and personal life. They also talk about the importance of being aware of when you are working past the point of diminishing returns and the value of quality time with family. Overall, the episode emphasizes the importance of flexibility and finding what works best for each individual's unique situation.

In this episode of the Flower Farmer Forum podcast, Liz discusses the benefits of growing jewels of opar, a flower that adds texture and movement to bouquets. Liz shares her personal experience with growing jewels of opar and highlights its versatility in different floral arrangements. She also provides practical tips on harvesting and using the flowers. The episode concludes with a reminder to pause and reflect before making any big decisions in the flower farming business.

Takeaways

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the pros and cons of growing lisianthus, a beautiful but somewhat tricky flower. She shares her experiences and tips for successfully growing lisianthus, including the importance of buying plugs instead of starting from seed, the need for well-drained soil and plenty of sunlight, and the different bloom times of different lisianthus groups. Liz also emphasizes the profitability of selling lisianthus by the stem or using them in premium arrangements, rather than including them in lower-priced bouquets. Overall, lisianthus can be a valuable addition to a flower farm if grown and marketed correctly.

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Learn about Foundations of Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/foundationsofPPP

Katie and Audra from Ranchy Stems discuss their experience taking Liz's course on Peddling Perishable Products. They talk about their backgrounds, their journey in investing in themselves, and the changes they made to their flower farming business as a result of the course. They emphasize the importance of efficiency, streamlining processes, and building a business around their life. They also highlight the value of the course in providing guidance, shortcuts, and a community of support. Overall, they express gratitude for the course and...

In this episode, Liz discusses the topic of growing snapdragons for cut flower farming. She covers various aspects such as market demand, pricing, starting needs, space requirements, harvest needs, and sales methods. Snapdragons are considered a versatile and popular flower that can be grown in most zones. They have a long vase life and can be harvested when two-thirds open. The host also mentions the importance of choosing the right variety and provides tips for purchasing plugs or starting from seeds.

Takeaways

The Flower Farmer Forum podcast has been rebranded from Sunny Mary Meadow to better represent its goal of creating a vibrant community for flower farmers. The podcast has reached over 100,000 downloads and will continue to release regular episodes on profitably growing flowers and sustainable agriculture. Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help. The podcast also offers workshops, courses, and coaching for flower farmers.

Takeaways

In this episode, Liz announces her name change and the rebranding of her podcast from Sunny Mary Meadow Podcast to Flower Farmer Forum. She discusses her initial hesitation to change the name and her desire to focus on both flower farming and the business side of her farm. Liz shares her love for flower farming and the reasons why every day feels like a Friday for her. She talks about the importance of hiring help, setting goals, and creating systems to make the business more efficient and enjoyable. Liz also reveals her plans for expanding her farm and building...

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, Liz discusses the process of harvesting flowers on her farm and shares tips for maximizing efficiency. She emphasizes the importance of planning and growing the right crops in the right quantities. Liz also talks about the benefits of batch work and having a central location for tools and materials. She provides insights into her bouquet-making process and highlights the significance of intentional flower selection for events.

Takeaways

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, Liz discusses planting and efficiency in flower farming. She emphasizes the importance of planning and getting specific about what and how much to grow based on what can be sold. The episode also features a discussion about Tilmor a company that offers tools and equipment for small growers. The host shares her experience with the Dibbler tool and the benefits of using pre-cut fabric for weed control. She also explores the advantages of buying plugs instead of...

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, host Liz kicks off the Productivity and Efficiency Tips for Flower Farming Mini Series. She emphasizes the importance of focusing on expenses and time management to increase profitability. The episode is part of a mini-series divided into three parts: planning, planting, and harvesting. Liz provides insights on crop planning, inventory management, and task management. She also shares her experiences with tools and resources that have helped streamline her flower farming process. The upcoming episodes will cover planting...

Blog version of the podcast: https://www.sunnymarymeadowcoaching.com/blog/creating-a-beautiful-wildflower-patch-my-journey-and-tips-for-success

In this episode, Liz discusses her wildflower patch and the process of planting and maintaining it. She shares her personal experience and tips for preparing the soil, choosing the right seeds, and dealing with weeds. Liz also mentions the importance of regular maintenance and the transition from annuals to perennials in the patch.

Takeaways

The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently.

Nicole from Olson Blooms shares her journey of starting a flower farming business in Holly, Minnesota. She talks about the inspiration behind her farm name and the significance of her family's history in the area. Nicole discusses her transition from teaching to farming and the challenges she faced along the way. She explains her current offerings, including bouquet subscriptions, DIY bloom buckets, and flower arranging workshops. Nicole also shares her goals for the future, including adding...

In this conversation, Liz and Kelly Cane of Moxie Creative discuss the importance of branding, website creation, and the pitfalls of DIY marketing. They emphasize the need for professional expertise in logo design and branding, as well as the significance of a well-maintained and updated website. The conversation also touches on the challenges and misconceptions faced by small business owners in the realm of marketing and branding.

Takeaways

The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently. The first episode features Katie and Audra from Ranchy Stems in South Dakota. They discuss their journey into flower farming, their initial struggles with selling at farmers markets, and their shift towards agritourism. Their why for starting a flower farm includes the desire for freedom and financial stability, as well as a love for flowers. They also emphasize the importance of finding a niche and adjusting their business model based on market demand. Audra and Katie discuss their...

In this episode, Liz discusses her experience growing ranunculus in zone 4B. She shares her methods for pre-sprouting the corms, planting them in the high tunnel, and overwintering them. Liz also talks about the importance of using high tunnels in colder climates and the challenges she faced with saving and replanting the corms. She concludes by mentioning her plans for the upcoming year and the changes she will make to her subscription offerings.

Takeaways

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In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup considerations. The conversation covers the importance of cool storage for flowers, the options for building or buying a...

More information on Farmer Florist Boot Camp and the link to sign up: https://www.sunnymarymeadowcoaching.com/joinus-32544a52-8c39-4821-b321-b3548312c38e

Check out Jeni: https://www.thefloralhustle.com/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/sunnymarymeadow/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners to prioritize rest and incorporate it into their business plans.

Takeaways

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provides insights and advice for aspiring flower farmers and entrepreneurs. In this part of the conversation, Abbey discusses the benefits of having systems in place to manage her schedule and handle customer requests. She also talks about the challenges...

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards and managing pricing. The episode concludes with a reminder to weigh personal circumstances, resources, and goals when deciding whether to sell flowers in the...

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and...

The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is limited. For those DIYing their ads, they suggest starting with boosting posts that drive sales and analyzing...

In this episode, Liz wraps up the three-part mini-series on starting a flower farm. The main theme is the commitment to learning and understanding the various aspects of running a business, beyond just growing flowers. The host discusses the importance of sales, handling rejection, and analyzing the market. They also emphasize the need for efficiency and streamlining processes to save time and avoid burnout. The episode concludes with an invitation to a live Q&A webinar.

Takeaways

In this episode, Liz discusses the resources needed to start a flower farm, specifically focusing on time and money. She emphasizes the importance of considering the amount of time available and the flexibility of that time when starting a business. She also highlights the financial investment required to run a flower farm and the need for a safety net and an exit strategy. The host encourages listeners to have a clear end goal in mind and to be realistic about the challenges and sacrifices involved in starting a flower farm.

Takeaways

This episode is part one of a three-part mini-series titled 'Should You Start a Flower Farm?' Liz discusses important questions to ask yourself before starting a flower farm, such as how you feel about sales and how you handle rejection. The episode emphasizes the need to analyze the market for the flowers you want to grow and be comfortable with criticism and unhappy customers. It also highlights the importance of understanding that not everyone will be your customer and being okay with that. The episode concludes by encouraging listeners to sign up for a live Q&A webinar...

In this episode, Liz Fiedler discusses how she uses high tunnels to grow and sell tulips. She explains how she uses high tunnels for season extension and succession planting, and shares tips on selecting tulip varieties and planting techniques. Liz also talks about her experience with growing tulips in crates and outside, and how she manages the different stages of blooming. She discusses the importance of planning and organization in selling perishable products like tulips, and highlights the benefits of using high tunnels for controlling the blooming schedule and maximizing profitability.

Takeaways

In this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email marketing, including the importance of obtaining permission from subscribers. Liz shares her strategies for building an email list and engaging customers, while Robert suggests offering lead magnets as incentives for subscribers. They conclude by discussing the integration of social...

In this episode, Liz interviews Lena from Urban Bounty Farms, an urban hydroponic farm in Kansas City. Lena shares her journey of starting the farm and her vision of transforming blighted buildings into small hydroponic farms. She discusses the challenges and benefits of hydroponic farming, the popular edible flowers for chefs, and the target customers for her farm. Lena also provides insights into licensing and regulations for selling edible plants and her plans for scaling up the business.

Takeaways:

Hydroponic farming in blighted buildings can solve multiple problems, including food swamps, blight, and creating sustainable...

Liz reflects on her flower farming journey and the importance of storytelling with a purpose. She shares the story of how she started her flower farm and the challenges she faced during COVID-19. Liz discusses the unexpected order for 300 Easter bouquets and how she took on the challenge. She emphasizes the importance of taking risks and overcoming fear and also talks about the support she received and the lessons she learned from the experience. She encourages listeners to embrace opportunities and not let fear hold them back.

Takeaways:

Storytelling should have a purpose and provide...

In this episode, host Liz Fiedler interviews Liselotte, a flower farmer and composting enthusiast. Liselotte shares her journey of starting a flower farm and the crops she grows. She explains the importance of composting and how she started composting on her farm. Liselotte discusses the process of creating compost piles and the different materials she uses. She provides tips for starting composting and emphasizes the simplicity of the process. The episode concludes with Liselotte sharing her contact information for those interested in learning more about composting and flower farming.

Email tool tester FREE e book:<...

On this week's episode we have Tracy Kuchar from Lost Farm Co talking about Customer Experience. As a former small business owner selling toys, Tracy is a Certified Customer Experience Professional (CCXP) and beginning flower farmer. We talk about customer experience and treating it as a discipline the same as accounting and and applying it to business problems and solutions.

Customer experience and customer service as related, but we break out customer experience into the sum all interactions with your business.

She lives near Princeton, NJ. You can find Tracy's page on www.instagram.com...

In this inspiring episode of our podcast, we delve into the vibrant world of flower farming with Hillary, the pioneering force behind Meadow Forge Flower Farm. Nestled in the heart of a rural landscape, Meadow Forge is not just a farm; it's a testament to innovation, sustainability, and the beauty of nature's bounty.

Hillary takes us on a journey from the farm's humble beginnings to its current status as a thriving, profitable business. She shares the challenges and triumphs of running a farm in a rural area, where logistics and market reach can often be hurdles. However...

Dive into the vibrant world of hydroponic gardening with our latest podcast episode! We are joined by Jessie from B.A.R.E. flower farm today! Join us as we explore the revolutionary techniques that are changing the way we grow one of the world's most beloved flowers. Whether you're a seasoned gardener looking to expand your repertoire or a curious newcomer intrigued by the idea of soilless cultivation, this episode offers a treasure trove of insights and tips.

Discover the secrets behind successful hydroponic setups, from choosing the right equipment to the nuances of nutrient solutions...