Rocket Chiropractic Podcast for Chiropractors

In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing.

This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you...

In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program.

Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn...

In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time.

Part One: Making Big Changes Without Wrecking Your Life

I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting...

In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice.

The heart of the episode revolves around the idea that success in chiropractic is built...

In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started.

Why Chiropractors Fixate on New Patients

I start by talking about the profession's obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the...

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters.

Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward.

Jerry explains that vanity stats are numbers that sound im...

This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: "Why don't I rank in the town next to mine?" It's a simple question, but the answer isn't always what chiropractors expect.

I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you're in Chesterfield, Missouri, you're naturally going to rank best for "Chesterfield chiropractor." Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that make it...

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In this episode of the Rocket Chiro Podcast, I dive into a topic that most chiropractors think about but rarely say out loud: what makes a bad chiropractic patient. Every chiropractor wants to help people, but the reality is that not everyone is a good fit for your care or your practice. Learning to identify those bad fits early...

In this episode of the Rocket Chiro Podcast, I talk about one of the most repeated marketing clichés out there: "Content is king." I explain why that statement is incomplete and why transformational content—not just any content—is what actually helps chiropractors grow their practices and connect with patients.   I break down what makes certain types of content valuable, what makes others a waste of time, and how you can start being more intentional about what you post. Whether you're creating social media posts, writing blogs, or running local SEO campaigns, this episode will help you understand how to mak...

In this episode of the Rocket Chiro Podcast, I dig into the process of improvement. When we first start anything, whether it's adjusting patients, running a practice, or marketing, the truth is we usually aren't very good at it. That's normal. But I also want to clear up a point I made recently about not focusing too much on things you're terrible at. While I believe your greatest growth comes from leaning into your natural strengths, there's still a necessary period of struggle in the beginning.

I talk about what it looks like to move from being...

In this episode of the Rocket Chiro Podcast, I'm sharing something that's been on my mind lately. Over the years, I've talked to a lot of chiropractors who've tried to follow the "success formulas" promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what's wrong with them.

I've been there too. I know what it's like to look at someone who makes practice-building look effortless and think, "If they can do it, why can't I?" In this episode, I'm going to explain why their one-size-fits-all formula often on...

When I started my own practice, I thought success would be a straight line up. It wasn't. Running a chiropractic business is a roller coaster. One month you're crushing it, the next you're wondering if you'll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn't the ups and downs themselves — it's how we respond to them.

In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from ch...

A lot of chiropractors get stuck asking the wrong questions. They focus on the urgent stuff that feels important in the moment but doesn't actually move the needle in practice or life. In this episode, I talk through three simple but powerful questions that every chiropractor should be asking.

These questions will help you:

Simplify your practice and stop wasting money on things you don't need

Understand why patients choose (or don't choose) you

Figure out what "enough" really looks like so you're not constantly chasing more

What You'll...

In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I've talked plenty about the upside of starting and running a small solo practice, but I think it's only fair to also be honest about the challenges.

The goal here isn't to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you're signing up for.

Some of the...

In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress.

After receiving a question from a client considering the micro practice route, Jerry breaks down:

Patient retention is one of the biggest struggles chiropractors face. Whether it's patients not completing their initial care plans or failing to return after they feel better, retention can make or break a practice. In this episode, Jerry breaks down the two most foundational aspects of retention that chiropractors often overlook—and how to fix them.

What You'll Learn in This Episode:

In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What's AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.

1. Why this conversation matters now

AI is rapidly becoming more common in how people search for answers<...

In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further.

Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot?

This one's part rant, part reflection, and a whole lot of real talk.

In this episode:

W...

In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of "losing the profession." Where does this fear come from, and is it justified?

Jerry explores five key fears that often drive this concern:

Losing Chiropractic Identity
The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the "real chiropractor" argument is a dead-end.

Becoming Like Osteopaths
What happens if chiropractic loses...

In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client "99% of our websites rank at the top of Google." That kind of statement might sound great—especially to chiropractors who don't fully understand SEO—but Jerry explains why it's likely misleading at best and total nonsense at worst.

Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the...

In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don't align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion.

Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they sh...

In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models.

Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren't covered—it's hard to beat the simplicity and clar...

What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant?

In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work.

If you're just getting started, feeling stuck, or questioning whether you're on the right path, this episode offers clarity, encouragement, and practical insights.

Why popu...

One of the most common questions chiropractors ask is, "How much should I be spending on marketing?" Unfortunately, there's no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget.

Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don't spend anything on external marketing at all.

However, even if you think...

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal.

Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential.

Common Mistakes:

Relying on...

In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don't have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don't), and offers practical tips on building stronger community and professional connections. Whether you're just getting started or you're ready to reduce your dependency on paid ads, this episode is packed with clarity and direction.

The Value...

In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession.

This episode doesn't aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public.

1. Two Extremes in Chiropractic Philosophy

On one end: Evid...

In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you're a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you.

Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice.

In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.

Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.

Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.

...

In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency.

Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on...

In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward.

Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice.

This episode is not about fear or doom. It's about opportunity. Jerry and Shaq discuss how...

In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice.

Highlights the misleading aspects of this marketing approach.

Your website should clearly represent your practice and communicate your value to potential patients.<...

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls "Chiropractic Associate PTSD." This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own.

Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they're overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that re...

In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations.

Key Points:

Pros and Cons of Contact Methods:

1. Phone:

In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.

You'll hear a realistic breakdown of what social media can do for your practice, what it can't do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.

Topics Covered:

Why there's no one-size-fits-all approach to social media

The flawed ass...

In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you've ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you.

After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these m...

In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"

Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.

What You'll Learn in This Episode:
Why the typical "...

In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it's like treating non-verbal patients, and the powerful results she sees in practice.

The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior...

In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one's identity and ideal patient, as well as the need for effective marketing and branding.

Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice.

Takeaways:

In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail.

Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn't know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to...

Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully?

In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice.

They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors.

From the hypocrisy of ce...

In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully.

Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve's background in personal training, jiu-jitsu, and his experience as a pastor.

Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a p...

In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.

Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.

🔥 The Real Limitations of Local SEO (Google Maps)

Rocket Chiropractic Marketing Podcast - Episode Show Notes

Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors

Episode Summary:

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:

Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.

Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences...

Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.

Key Takeaways:

1. The Key to Marketing: Interaction

In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today.

From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession's future.

Key Topics Discussed:

In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices.

The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads.

Key Takeaways:

The Importance of Strategy: Many chiropractors know they need social media but don't understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors.

Content...

In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it's essential, the different types available, and how to determine what coaching makes the most sense for your practice.

With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.

Key Takeaways:

1. Why Chiropractic Coaching Matters:

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.

Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.

The conversation culminates in practical tips...

Question for the podcast: https://rocketchiro.com/askjerry

One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?"

Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple. 

Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them. 

So in...

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization.

The discussion also covers marketing s...

The other day, one of my clients asked, "What are chiropractors doing to make money?" She was frustrated with her income as a chiropractor so we talked about it. I thought it would also be a good conversation for the podcast.

In this episode of the Rocket Chiropractic Podcast, I talk about the different ways that chiropractors make money. I talk about being a traditional chiropractor vs a chiropractor who does more than just adjustments. I also discuss how chiropractors can make money outside of being a chiropractor while still being a chiropractor.

Takeaways

In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

Takeaways

Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram.

Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed.

In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and...

A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I've spent a lot of time talking with chiropractors who are introverts. Because I've discussed my introvert nature on the podcast before, chiropractors feel comfortable opening up to me about their introvert struggles.

Most introverts view their introverted nature as a curse. It's a burden that may keep them fr...

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

For most chiropractors, being a chiropractor isn't like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. That's why being a chiropractor can be very overwhelming.

In this chiropractic podcast episode, I talk about...

The Rock at Chiro Podcast - Episode on Patient Communication

Host: Jerry Topic: Patient Communication Tips for Chiropractors

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Introduction:

"Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, we're talking...

Chiropractors like to tell people that they are "a chiropractor who does something different" or that they "aren't like most chiropractors." I'm not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it.

If EVERYONE is different, no one is different. Just something to think about.

Anyway, I'm getting sidetracked.

The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I've worked with hundreds of chiropractors over the last...

The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, "Here we go. One of these manifest your future guys."

I know this isn't going to set well with a percentage of chiropractors, but I'm going to say it anyway. The law of attraction is stupid. You aren't God. You aren't a little god. You don't create the world around you with your thoughts. You don't manifest anything.

There…I said it. It felt good, too.

Now, don't get me wr...

When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, "Do I really need a chiropractic website?" Thinking about that makes me feel like I'm 100 years old.

For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don't have a chiropractic website, but those chiropractors are the exception to the rule, not the norm.

In fact, one of the first things that many new chiropractors do when they start their own practice is...

I'm going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you.

Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don't start taking steps to change it, there's a better than 50/50 chance you will fail as a chiropractor.

If you don't outright fail, you may be just successful enough that you don't quite (which would be better), and stay stuck in a stressful, low-profit...

Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that's you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving.

But I don't think that "SEO is important" is shocking news to most chiropractors. Unless you've been living under a rock, you know that people aren't going to the...

I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor's perspective to either confirm or deny each allegation.

The 9 chiropractic objections were this:

So in this week's podcast, I decided to talk about these 9 chiropractic objections. I discuss...

I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He's a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started.

While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10...

The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don't focus on patient retention as much as they should because it doesn't produce immediate changes in their practice like outreach can.

It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast.

So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they...

New Chiropractors Need To Understand The Power Of Praise

New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success.

So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them.

New Chiropractors Need To Understand Pre-Suasion

Pre-suasion is a concept that's unfamiliar to most chiropractors. The concept is pretty simple. People don't generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same.

If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them...

New Chiropractors Need To Understand Consistency

Consistency isn't difficult to understand. It's not an exciting topic. A seminar for chiropractors about consistency isn't going to put a lot of butts in seats.

However, consistency is a foundational element of a chiropractor's success. In fact, you would be hard pressed to find anyone who's is successful in any area of life who isn't being consistent in that area. It's VERY important.

So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is...

New Chiropractors Need To Understand Authority

When I talk about authority as a chiropractor, I'm not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted.

When a chiropractor has high authority, it's like a cheat code for their practice. It just makes everything easier.

So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it.

...

New Chiropractors Need To Understand Relationships

"It's not what you know, it's who you know" is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It's no different as a chiropractor.

Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in...

New Chiropractors Need To Understand Outreach

Often when new chiropractors get started they are starting with nothing. They don't have a bunch of people waiting for them to open. They don't have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch.

One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn't know about you last month who know about you this month, and that should...

New Chiropractors Need To Understand People Management

One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems.

Now some chiropractic coaches will lead you to believe that it's normal for everyone to "stay, pay, and refer." I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I'm not saying that NO ONE will...

New Chiropractors Need To Understand Business Basics

The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners.

Now the good news is chiropractors don't have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long.

So in this podcast, I talk about the importance of business basics. I discuss le...

New Chiropractors Need To Understand Who They Are

Have you ever asked yourself the question, "Why would people choose me?" I'm going to assume you aren't the only chiropractor in your area. That means all of your potential new patients have a choice. So why you?

Another good question is, "Who am I trying to help?" I know that some young chiropractors think they can help anyone with a spine, but that's a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to...

New Chiropractors Need To Understand Their Situation

The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it's not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble.

Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren't supposed to be at least a little nervous…that...

A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that's a mistake. I don't believe that people go from horrible to great.

I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice. 

Chiropractors don't have to be great at everything. Being great at everything is an unrealistic expectation that will result in frustration for any chiropractor who tries to do it.

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.

Sometimes I forget that some of my listeners don't know that I was a chiropractor for 9 years. I'm not just some guy who's trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it's always strange when someone accuses me of being anti-chiropractic.

Yes, I do criticize the chiropractic profession. But that's not because I hate it. It's because I love chiropractic and I would like...

Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.

In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain.

More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves "Nervous System Doctors." That's a mistake.

In...

Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet.

Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn't a compelling reason for another website to link to theirs.

In this week's chiropractic podcast, I talk about 2 different types of content that will help chiropractors get...

In this week's podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.

They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success...

Life is hard for everyone. I think we can all agree on that. But life isn't equally hard for everyone, and that often upsets people. Life isn't fair.

In this week's chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best...

Chiropractors often wonder why they don't get referrals from other medical professionals in their area. Many chiropractors assume it's because medical doctors don't like chiropractors. Sure, there may be some of that. But I don't think that's the main reason why medical doctors don't refer to chiropractors.

In this week's chiropractic podcast, I talk about 3 reasons why the average chiropractor doesn't get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues.

Let's get into it!<...

Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search.

Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That's awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you?

In this week's chiropractic podcast, I...

In my last podcast, I did an overview and talked about some of my observations in an article I wrote called "Top Chiropractors On Instagram: What Can We Learn?" There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites.

In this week's chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that.

Let's get into it!

Top Instagram Chiros...

I recently finished an article called "Top Chiropractors On Instagram: What Can We Learn?" I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following.

So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns.

In this week's chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large...

Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I've been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn't great, but the bottom line regarding marketing is all about return on investment.

In this week's chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or...

One of my clients emailed me recently and asked about how to start selling products on his website. It's not something that I've ever talked about on the podcast, so I thought it would make an interesting episode.

In this week's chiropractic podcast, I talk about why a chiropractor should and shouldn't be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways it's done. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com...

I recently heard someone say "Don't own things that are not yours to own." That made me think about all the things that chiropractors "own" that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn't make it worse.

In this week's chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

More often than not, successful chiropractors are also small-business owners. It's hard to make a good living as a chiropractic associate. That's why so many chiropractors venture off on their own shortly after graduating.

Unfortunately, being a small-business owner isn't an innate skill. It's also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to grow a successful practice. It's frustrating.

In this week's chiropractic podcast, I talk about why so many chiropractors are asking the wrong questions...

I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career.

After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice. 

In this week's chiropractic podcast, I talk with Dr. Margie Smith about the u...

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention.

Now I'm sure that most chiropractors would just prefer that I give them a simple "secret" to patient retention. But I'm not sure that something like t...

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesn't seem to be too much to ask, right?

Unfortunately, for many chiropractors, they struggle to do just that. They get...

Chiropractors have often heard the quote, "Content is KING." But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is?

In this week's chiropractic podcast, I talk about the different types of chiropractic content. I discuss why it's important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the most important things for chiropractors. Let's get into it!

Business & marketing training...

When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet.

In this week's chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why implementing these 4 things on your website will help more new patients...

Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. That's assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price.

But that's not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!! 

In this week's chiropractic podcast, I talk about the pros and cons of buying an e...

I'm sure most of you know Dr. Kevin Christie from Modern Chiropractic Marketing. I've had him on the podcast before, and I've always enjoyed chatting with him. It had been a while so I decided to have him back on to talk about chiropractic.

In this week's chiropractic podcast, I talk with Dr. Kevin Christie. We talk about the importance of communication for successful chiropractors. We discuss why younger chiros may struggle with communication more than they did in the past. We also talked about a few random things including what we consider to be the dumbest...

This week's chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics.

I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to plan for the upcoming new year. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic po...

Documentation is important for chiropractors, but it's not something that most chiropractors get excited about. In fact, most chiropractors try to do the least amount of documentation possible. But does documentation have to be the worst part of practice? Is there a better way?

In this week's chiropractic podcast, I talk with Dr. Gregg Friedman about chiropractic documentation. We talk about documentation for insurance practices vs cash practices. We discuss the importance of proper documentation, the kind of results that chiropractors get from their care, and the secret to doing chiropractic documentation quickly and correctly.

...

Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. I've had him on my podcast in the past, but it's been way too long. So this week, I invited him back.

In this week's chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few networking tips for chiropractors who are just getting started, and Jeff shares what he would like to see happen in the future regarding chiropractic research. You aren't going...