It's No Fluke

With more than 15 years of experience in the purpose and impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications. 

At Allison, Whitney serves as Managing Director, Purpose and leads the agency’s Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and impact leadership, backed by Allison’s global network of more than 1,000+ creatives and storytellers.

She has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and social impact topics and shared her message from the digital wavelengths of myriad podcasts, the lectern...

Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.  

Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles.  She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.

This is way more than just our first annual predictions episode. Victoria Bachan is the SVP, Creators at Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

Formerly the Global President of Sixteenth, Victoria oversaw a team of 43 managers and over 300 diverse Creators, while spearheading the company’s global expansion efforts. 

 Victoria and he...

Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns.

As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of Finland’s largest brands, providing consultancy on 360-degree digital brand experiences encompassing social media strategy, brand development, and influencer marketing.

Enoma frequently shares her expertise at major branding, social media, and influencer marketing events. Her co...

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.

Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy’s. He’s coached lead...

Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical.

She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.

Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.

Kim Chackal is the Co-Owner and VP of Sales and Marketing at Equifruit. Over the past decade she has  established Equifruit as the North American market leader for Fairtrade-certified bananas and her sights  are set on Global Fairtrade Banana Domination. Her fearless and bold approach is making waves in the  produce industry.

In 2021, Kim was recognized as “Produce Person of the Year” by the Ontario Produce  Marketing Association. In 2022, she was recognized on The Packer 25 list which highlights leaders,  innovators and agents of change across the fresh produce supply chain. In 2024, Grocery Business  Magazine selected her as an Outstan...

Tina Maher is the SVP of Client Services & Branded Franchise Management at Hartbeat — the global, multi-platform entertainment company creating content and experiences at the intersection of comedy and culture. With a mission to keep the world laughing together, Hartbeat finances, develops, and produces content across platforms; connects with audiences worldwide through its expansive distribution network; and partners with leading brands to co-create award-winning IP.

Tina is one of the key figures behind Hartbeat’s long-standing partnership with P&G and Old Spice/Gillette for Cold As Balls, Kevin Hart’s hit athlete interview series which recently wrapped its 12...

As a Hollywood screenwriter Michael Ashley sold the hit Halloween movie Girl Vs Monster to Disney—which launched a successful kids’ toy line. Before this, he worked in development for the head of the literary department at Creative Artists Agency (CAA), the biggest talent agency in the world. Pivoting to literary publishing, he now owns and operates a creative content agency, turning his clients thought leaders by writing their books, articles, and speeches.

Michael has co-written 5 books on AI, including Own the AI Revolution, published by McGraw Hill and Neuromined: Triumphing Over Tyranny, named best technology book of t...

Sarah Crow is a brand marketer turned creator-strategy leader with nearly a decade of experience in DTC. As the first hire at ALOHA Collection, she helped grow the brand from zero to a multi-million-dollar lifestyle business over five years. She later shifted into the influencer-marketing software world, where she has advised hundreds of brands on creator programs, 360 marketing, and performance strategy.

Today, Sarah leads Creator Strategy at Superfiliate, partnering with brands and shaping product direction to ensure influencer marketers have the tools they actually need, not the ones the industry thinks they need.

Rudi Anggono is the Global Head of Creative at Snap and previously the Head of Creative Innovation at the LEGO Group, leading its integrated creative team within Product and Marketing Development and collaborating with Creative Play Lab on new product ideas. With a career spanning advertising, product design, and research, he has shaped iconic global brands and experiences. Formerly Global Executive Creative Director at Beyond X and Google Commerce UX, his patented design work influenced Google Travel and sustainability initiatives recognized by Sundar Pichai at the UN. Previously Head of Creative at Google ZOO and Executive Creative Director at...

Kirsten Ludwig is a brand builder, cultural curator and thought leader. She is the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. 

She built her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal, Stella and Dot and others to stand out. 

Kirsten is the co-host of GOOD THINKING podcast, a top trend, brand and marketing Substack and Lit From Within, a high vibrational podcast (complete with the woo-woo).

She’s been featured in Forb...

Greg Swan, Senior Partner, FINN Partners, fuses insight, culture, and tech to help brands tell stories that stick. At FINN Partners he leads digital and creative strategy across social, content, PR, AI, and emerging platforms. He also writes the weekly newsletter Social Signals and is co-host of The Cave Project podcast, exploring the tensions of tech, culture, and life as they intersect. Ask him about his fax machine. Or just fax him: 316-854-0132.

Ryann Carr is the founder of RiseWave Media, a creative growth agency built for the new era of digital storytelling. She’s worked alongside some of the most influential creators in the world and brings that same high-level perspective to every project, whether guiding an emerging voice finding their footing or helping an established brand refine its edge.

She doesn’t just study trends; she lives them, shaping strategies and brand identities that resonate across platforms and audiences. From the spark of an idea to the systems that carry it forward, she has built a company that does...

Lewis Williams is an accomplished Creative Director and Brand Storyteller who’s enjoyed great success at two of Chicago’s most iconic agencies—Leo Burnett and Burrell Communications, where he served as Chief Creative Officer. Most recently, Lewis had expanded his skillset even further as the EVP, Head of Brand Impact for global PR giant Weber Shandwick.

Across 3 decades of his Total Market and Multicultural consumer marketing experience, Lewis has partnered with CMO’s of some of the world’s best-known brands. Toyota, McDonald’s, Walt Disney World, The Coca-Cola Company, Google, The U.S. Army, Disney, American Air...

Christine Göös is a marketing leader and B2B creator who lives at the intersection of brand, culture, and the internet. She’s helped tech and creative agencies tell stories that drive growth, working with companies like Smartly, Celtra, Billion Dollar Boy, and more. She currently runs US marketing for Croud, an independent media, data, and creative agency group.

A two-time Young Lions contestant turned LinkedIn creator, Christine co-hosts House of Content, a podcast exploring the creator economy, viral marketing, and internet culture. Her work has been recognized by Cannes Lions, The One Show, and Top Wome...

Hafu Go started as a college student with nothing but curiosity and a camera. Today, his platform reaches over 15 million followers and 5 billion views, making him one of the most influential Asian voices in digital media.

He has redefined the edutainment genre by blending spectacle with substance. Through bold experiments, unforgettable storytelling, and partnerships with global brands to showcase innovation, he inspires millions. Hafu Go reminds the world that learning doesn’t stop at graduation.

Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg.

She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards. She has recently been named in Forbes 30 under 30 and the Future is Female award.

Keely Cat-Wells is the Founder and CEO of Making Space, a platform that has supported over 10,000 Disabled professionals in building meaningful careers. Under her leadership, Making Space made history by training and placing the first-ever Disabled hosts on NBC Sports’ Paralympics broadcast. Other partners include Indeed, Netflix, and Visa. Keely also co-founded Making Space Media, a division producing film and TV content centering Disabled voices, securing a first-look deal with Reese Witherspoon’s Hello Sunshine.

Notably, their documentary “Fight To Fly” exposed the inequalities that Disabled travellers face, triggering policy reform. Before Making Space, Keely founded C Talent...

Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise.

Megan also writes Slow Upload, a newsletter exploring trends in the creator economy and how creators can scale their businesses by cultivating deeper, more durable relationships with their audiences.

Megan focuses on backing creators who are best-in-class in th...

Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.

CreativeX recently released their study "Are Creators Really Effective", which outlined how brands can unlock more effectiveness from creator content...

Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation.

She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty.

She is also the Co-Founder of Aurelia, an AI-powered platform giving micro-influencers smarter tools to pitch, grow, and get paid. Deeply passionate about Gen Z empowerment, teen innovation...

Jeff Frommer is a tech entrepreneur and investor, known for founding MALKA, an adaptive content studio, which he sold to MoneyLion in 2021 for $75M. Frommer’s career has spanned close to 20 years, and he continually strives to positively impact the lives of those around him. His professional experience includes working in technology, the creator economy, talent management, content production, and investing in various-stage startups. Through MALKA, Frommer previously produced eight feature films for Netflix, Amazon, and Showtime, as well as ran some of the largest digital shows, including Mike Tyson’s Hotboxin, All the Smoke with Barnes and Stack, and...

Xyla Foxlin is an award-winning mechatronics engineer and YouTube creator who shares the creativity and joy of engineering through a blend of technical skill, craftsmanship, and art. Featuring everything from proving impossible physics demonstrations to building a viable camper in just weeks, to high-power rocketry and organic chemistry. 

An advocate for women in STEM, she founded Beauty and the Bolt, a nonprofit now operated by Reinvented Inc that taught thousands of kids to use their first power tool and has worked with AAAS as an IF/THEN ambassador. 

She is also a vo...

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and working closely with in-market teams to adopt new offerings and go-to-market strategies

Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Through her content and conversations, Marina helps millions build meaningful careers, grow online, and think like founders.

The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.

Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the brand advisory group Modern Arena. Over a 27-year career at Nike, he held senior roles across marketing, design, and...

Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30.

Prior to founding MOGL, Ayden held key roles at Morgan Stanley, Lexington Partners, and S&P Global. His diverse professional background has positioned Ayden as a visionary leader in the NIL space, where he is dedicated to he...

Diandra Binney is Director of Communications, North America at Xero, a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero, she leads the North American strategy for media relations, executive visibility and corporate reputation across the region. Before joining Xero, held senior roles at several high-growth agencies, where she played a pivotal role in helping clients navigate periods of rapid scaling, funding rounds and new m...

Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands.

At VidCon, Jacques has helped launch and scale events worldwide, curating industry-leading programming that unites creators, executives, and fans on a global stage. Previously, he held senior roles in talent management and artist development, shaping the careers of top UK digital and music talent while building strategic partnerships...

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere profes...

Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy brands. They are generating 100s of millions of organic views for their B2B clients via evergreen content and built the largest marketing meme page on IG in less than 2 years. He lost $500k in crypto when he was 20, lost a spam eating contest to Joey Chestnut in front of 14,000 people and can probably hit a 4 hybrid further than you.

He spoke at SXSW about memes - is a twin - his mom checks his...

Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, TheSkimm, InStyle, Real Simple, and Bustle, and now has her own content strategy and brand marketing consulting practice, taking on clients across fashion, beauty, lifestyle, wellness, tech, politics, and the nonprofit space. She is a former adjunct professor for NYU’s master’s in publishing program, a founding member of Chief executive women’s network, a board Member at FOKO, and a former regular on Fox News.

Julie's still very relevant piece in Adweek.

Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He’s the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new course launching Penn State's content creator certificate program. Prior to teaching, he worked as a newspaper reporter and public relations professional in higher education. He also holds the Accreditation in Pub...

With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagining how strategy is applied for the way modern brands actually operate. The result is a sharper, more culturally attuned approach that bridges big-picture vision with tangible impact.

If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.”

Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors, where he’s redefining what it means to build a premium brand in the EV space. Known for blending creativity, c...

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.

With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently, she served as Chief Research Officer at the Association of National Advertisers (ANA), overseeing analytics, insights, and measurement while driving initiatives such as SeeHer.where she...

Jordan Matter is a two-time New York Times bestselling author (Born to Dance and Dancers Among Us) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views.

Jordan’s path to becoming one of the most prominent creators in the world began in photography, with his street portraits and dancer series gaining international acclaim and exhibitions across Korea, Moscow, France, Montreal, Chicago, an...

Sara Rezaee is Head of Creator Marketing for North America at Edelman, where she leads a best-in-class team of Creator specialists and helps clients across sectors harness the power of the Creator Economy to drive meaningful business impact. With 17+ years of experience in digital and communications, she has shaped DJE’s global approach to creator marketing, building deep relationships with creators, agencies, and platforms worldwide.

Her award-winning work—recognized by the Webbys, Shortys, Clios, and more—reflects her focus on data-driven, earned-centric, and culturally relevant programs that connect brands.

Vikki Chowney has spent over 20 years shaping how brands create and connect through content - spanning social, partnerships, and influencer strategy. At Burson, she leads the global influencer team, helping protect and build brand reputation through credible, creative, and data-driven collaboration.

Previously, she was Global Head of Content & Publishing and U.S. Innovation & Creative Lead at Hill & Knowlton, where she built the agency’s U.S. Innovation & Creative Hub and led a global network across editorial, branded content, social, and influencer marketing - delivering award-winning work for Pfizer, ANA, Intel, Huawei, and the United Nations.

Vi...

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to create a successful grass-fed beef company, which further fueled his passion for brand growth and development.

MAGNA Media Trials and The Shade Room re...

Madeline Temple is a global brand and communications strategist who has spent many years flinging herself into the unknown. It seems to be a theme in her life. That, and good hair. Fingers crossed both continue.

She is a firm believer in taking calculated risks, both personally and professionally. Sometimes they don’t work out as planned, but the stories have always been worth it.

Madeline’s calculated risks have provided real-world, international experience you can't find in a style guide or the latest marketing best-seller. She’s experienced in branding, strategy, design, corporate storytelling, advert...

Patrick Zielinski has been creating content since before it was called content. He'd record skateboarding videos to tape and play his boombox in the background to underlay music – everything from filming, editing, and burning videos to disc drives in the early days of digital media.

He understands the creator hustle because he lived it, working in TV, film, and digital entertainment through high school, college, and the early days of YouTube. His career spans talent representation and leading teams at Cameo and LinkedIn, where he helped shape talent-driven campaigns with top creators, celebrities, and athletes.

To...

Former A+E Networks and Canal+ executive, Fabienne Fourquet founded 2btube along with her friend and media veteran Bastian Manintveld in september 2014. 

2btube is a leading digital content solutions consultancy working with more than thousand brands and managing content from more than 700 creators and media channels worldwide managing creators, brands and media digital presence with an original focus in Spanish speaking markets. 

Its audience exceeds 500 million subscribers and reaches 5 billion views per month on YouTube. 2btube has more than 80 employees in its offices in Madrid, Miami, Mexico and Ecuador. 

2btube owns the leading ent...

Tinja Anderson is an award winning wealth manager and certified exit planning advisor dedicated to driving excellence through comprehensive financial planning strategies that grow and preserve wealth for her clients. As Chief Revenue Officer for EG Capital Holdings, a boutique investor solution firm, she brings strategic leadership and deep market expertise to institutional investment management.

Raised in her family's consultancy, Tinja understands firsthand the critical importance of planning with the end in mind to build and protect businesses, families, teams, and legacies. This foundational experience, combined with over 15 years as a strategic sales and business optimization consultant...

Jerrica Long is a creative strategist and digital showrunner with 12+ years shaping stories, brands, and fanbases at CAA, DreamWorks, Lionsgate, and Netflix. She’s worked on Harry Potter, Barbie, American Girl, and UNO, while also championing pay equity and fair creative labor. Today, she runs Studio Jerrica, a TV and Film studio, and Greenlight Yourself, a consultancy helping creators and companies build loyal audiences without Hollywood-sized budgets.

Cam Hogan is a creative strategist, outdoor enthusiast, and lifelong believer in the power of reinvention.

He’s helped shape campaigns and brand storytelling for tech and product powerhouses like Crypto.com, Instagram, IBM, Microsoft, Nuvei, and Samsung, crafting narratives that span from product launches to cultural relevance. At Meta, he played a key role in launching the Ray-Ban Meta AI glasses, ensuring the experience felt both intuitive and intelligent.

When he's not behind a screen, Cam is usually chasing snow or sleeping under the stars. He has backpacked an...

Lori Zoss Kraska, MBA, CFRE is the Founder and CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization. She's a recognized leading expert in generating corporate sponsorship support from Fortune 1000 companies on behalf of creators and purpose-driven organizations throughout the United States. Lori has earned a reputation for establishing pathways quickly to help clients exceed revenue/fundraising goals via corporate sponsorship.

She also specializes in facilitating high-impact corporate sponsorship training both in person and online. She’s regularly called upon by  leaders to...

Brent Lilley is an accomplished entertainment executive and entrepreneur at the forefront of digital media and live events. As Co-Founder and Managing Partner of Real Good Touring, Brent has redefined the touring landscape for creators, leading the charge in producing large-scale live experiences for the world’s most influential YouTube and digital talent.

In addition to his work at Real Good Touring, Brent serves as the driving force behind Game Grumps, the wildly popular comedy-gaming brand that has amassed over 7 billion views globally and cultivated a fiercely loyal fanbase. A former agent and manager, Brent’s career incl...

Haddie Djemal is a media trainer, consultant, and the founder of the #Hire a Journalist initiative, a platform dedicated to advocating for journalists’ skills in today’s communications landscape. With more than a decade as a national correspondent, producer, and host, Haddie built her career in both traditional newsrooms and branded entertainment, where she developed a reputation for turning complex ideas into compelling stories that resonate with diverse audiences.

As a consultant, Haddie helps executives and organizations harness journalistic tools to sharpen their storytelling, strengthen their brand identity, and expand their visibility. She designs and leads workshops, host...

Kate Terentieva is a self-proclaimed chatterbox, passionate about intentional, thought-provoking conversation. Growing up, she was the girl who could talk to anyone. As she got older, she noticed conversations often remained at the surface. In fact, we have meaningful dialogue less than 50% of the time!

Realizing she wasn’t the only one struggling with post-pandemic loneliness and increased disconnection, Kate created Off The Record as a way to foster and encourage conversations of substance. After all, how well do we actually know the people, with whom we spend our time? On a mission to help us break fr...

Josh Cons is leading the team at Notice Me(dia), helping build "The Modern Day PR Firm" (a group of specialized content agencies serving B2B teams). Josh spent the last 6 years, since the age of 16, building in technology, startups and Venture Capital. He spends 90% of his day consuming content on LinkedIn and strategizing GTM pushes for some of the most forward-thinking companies.

With five years of content creation and almost a decade of social media expertise, Alli Kennon is a Social Creative Producer at Microsoft, shaping brand stories across Copilot and the broader Microsoft ecosystem. After three years as an in-house content creator, she’s honed the craft of turning strategy into scroll-stopping visuals. A former speech & debate kid, Alli brings narrative flair to every frame—whether she’s producing campaigns or curating matcha latte flavors with the precision of a scientist. She currently resides in Boise, Idaho with her husband.

Leslie Morgan builds the infrastructure behind today’s most influential creators, IP, and media  ventures, turning creative chaos into scalable, monetizable ecosystems. 

With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved, a consultancy focused on content strategy, operations, format development, and  growth for digital-first businesses. She partners with creators, Fortune 500 brands, and media companies  to develop high-impact content, drive operational clarity, and scale revenue across platforms. 

Most recently, she served as Head of Digital for Mo Willems’ Hidden Pigeon Company, a joint venture  with Stampede Ve...

Austin Null is the Founder and Chief Creator Officer of We Get It. We Get It is a creative agency, powered by creators, looking to redefine what a creative agency is in a social-first world.

He has 15+ years of experience in the social media and influencer marketing space working with brands like Intel, Microsoft, Samsung, Popeyes, Xbox, Wingstop, Choice Hotels, Henkel, Bytedance, and more, leading to over 400M+ views across multiple platforms. 

It's a unique background having 1) Worked at an MCN (Fullscreen) when social influencer marketing was beginning to bloom, 2) Been a successful full-time influencer a...

Jillian Richardson is the brains behind the 'weird LinkedIn' movement. She's a ghostwriter for founders, a writing teacher, and a creator on LinkedIn herself. 

Outside of being a writer, Jillian has grown her own personal brand as a community builder in NYC. Her thought leadership has been quoted in The Wall Street Journal, The New York Times, and NPR. It has also been shared by luminaries like Esther Perel, Priya Parker, the founder of Meetup, and— somehow— Chris Voss, the famous FBI investigator.

If you want support with finding your weird online-– for yourself or your co...

Stephanie Stabulis is a 15-year veteran influencer marketing strategist working exclusively in the industry since the early days of modern influencer marketing. She’s developed impactful, award winning programs and campaigns across a wide range of consumer industries for icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx, KellaNova, Sanofi, and Smirnoff. She has worked at both large and small marketing and ad agencies, has freelanced, owned a business and been a full-time employee. She is a VP of Strategy & Analytics at OneFluential, servicing the L’Oreal US portfolio of beauty brands. As a speaker, writer, colleague and...

Sarah Evans is a partner and head of PR at Zen Media, bringing over 15 years of experience as the former CEO of her own nationally recognized PR agency. Known as one of the top voices in PR for the past 17 years, Sarah has been instrumental in shaping the landscape of public relations and communications.

At Zen Media, Sarah leverages her extensive background in the technology sector, where she has led high-level strategic communications campaigns and full-scale media relations efforts. Her expertise spans a broad range of sub-verticals, including cybersecurity, commodities, consumer, cloud computing, SaaS, travel technology, medtech...

Danny Gardner is the head of social media insights, analytics, & measurement at Haleon, the CPG company behind Advil, Sensodyne, TUMS, Flonase and more. He has remit over the company's US and Canadian markets, spanning 28+ owned brands, 100+ competitor brands.

Danny is also a proud adjunct professor at the University of Florida where he teaches master's candidates social listening, analytics and reporting.

His expertise includes advanced social listening, applied analytics, measurement, eCommerce ratings & reviews, influencer marketing, the creator economy, and emerging media.

He is the #SocialListening industry's leading voice on LinkedIn, and recognized by The...

Ashley Segura is a content marketing strategist, speaker, and operator with 15+ years of experience turning messy, disconnected marketing efforts into systems that actually work. As Director of Marketing at SearchLab Digital, she leads campaigns that connect with humans (not just algorithms) for brands across the globe. Invited to speak at industry-leading events like SMX Munich, BrightonSEO, Pubcon, Engage, and Semrush Spotlight, Ashley has also been named a Top 100 Content Marketing Influencer and featured in SEOFOMO’s Inspiring Women in SEO.

Jason Sperling brings his distinguished talent and leadership to the role of Chief Creative Officer at INNOCEAN. He has an incredible track record for creating iconic work for brands like Apple, Honda, TikTok, Amazon, Disney Pixar and UNICEF Worldwide. He was the genius behind the Apple “Mac vs. PC” campaign which was declared “Campaign of the Decade” by Adweek. He counts numerous Cannes Gold Lions, including an Emmy nomination among his many awards and has developed marketing campaigns that made a difference and have had an impact on culture and the world at large. He’s also authored two books; one...

Bridget Evans joined Spotify in August 2023 and holds the position of Global Head of Advertising Business Marketing for Spotify. Before Spotify, Bridget held the role of Head of Business Marketing for the Family of Apps at Meta, leading efforts to help brands see the full potential of Instagram, Facebook, and Threads to drive their business objectives. She has 13+ years of experience pushing brands forward with digital-first strategies. Prior to Meta, Bridget led consumer marketing, content, and affiliate for Amazon Fashion.

Previously, she served as vice president of account strategy at Vaynermedia, where she married creative and media...

Zach Vallese is a creator economy reporter at CNBC, where he covers the business of creators, platforms, and digital media across the network’s digital and social platforms. His reporting explores how creators build sustainable businesses, how platforms adapt their strategies, and how monetization, regulation, and AI are reshaping the online landscape. He regularly interviews TikTokers, YouTubers, Instagram creators, and the teams behind them to understand how this industry is evolving.

In addition to his reporting, Zach is a segment producer for Squawk Box, CNBC’s flagship morning show, where he produces daily live segments on bu...

At just 23, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over 6 million cumulative followers on social media under his monicker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M, including being creator Huddy's first manager and leading his expansion from 200K - 5M followers in a year and a half. Dylan has been a featured creator on TedX, Consumer Electronic Show, and Vidcon.

Currently, he runs the first an...

As an advertising creative, Ben Levy pulled all-nighters at agencies like StrawberryFrog, HAVAS, and RTO&P. His work for brands including Coca-Cola, Boost Mobile, New Balance, Jägermeister, Virgin America, and others occasionally earned him shiny things.

As a presentation coach, Ben’s taught the fine art of persuasion to everyone from creative freelancers to agency execs. He’s spoken to and coached folks at shops like Mischief, Droga5, GREY, Ogilvy, Digitas Health, FCB, VML, etc.

He’s trained in three forms of martial arts, can slow his heart rate on command, and has...

Five years after it started, Breaking and Entering Media has published over 50 episodes, built a vibrant student and professional community, and earned recognition from Ad Age, Campaign US, and The Wall Street Journal.

Geno Schellenberger was a senior at the University of Illinois. He had a job lined up at Edelman. Then the pandemic hit. The world paused. His job was delayed by nine months, and the advertising industry felt out of reach for nearly everyone trying to break in.

By 2022, the podcast had real momentum. Jack Westerkamp, another childhood friend from Lombard, joined the...

Carmen Boon is the Vice President of Public Affairs at Food Bank For New York City, the city’s largest hunger relief organization, empowering New Yorkers to achieve food security for good. Carmen specializes in leveraging storytelling and data narrative to drive civic engagement, shift public perception, influence policy, and generate funding for social impact. She has led successful multilingual and multicultural campaigns that have advanced significant public and nonprofit initiatives across New York City.

Before transitioning to the nonprofit sector, Carmen held senior positions in NYC government, where she directed outreach efforts on critical issues such as...

Paula Bruno is a seasoned marketer and brand builder with nearly 25 years of experience—15 of those as CEO of Intuition Media Group. 

Her expertise spans brand and integrated marketing, influencer and experiential marketing, community engagement, and even a touch of M&A. At her core, she is a connector and builder—crafting brand strategies, negotiating talent partnerships, and leading integrated campaigns, all while managing budgets and driving sustainable growth.

Intuition partners with forward-thinking brands to expand their influencer capabilities and drive growth through content and experiences that make an impact. 

Recent clients include Canon...

Mike Kelton has developed, created, and produced multiple award-winning TV shows and digital series for TLC, Peacock, Fusion, LogoTV, MTV, and more.

Currently, Mike is the Exec Producer for LogoTV; MTVE & Parmount’s LGBTQ brand where Mike directs/show-runs LogoTV’s yearly pride campaign along with the brands highest rated digital series, SPILL With Johnny Sibilly now with over 70M views. Most recently, Mike took home the Shorty Award for “Best Documentary” for Logo’s 2024 “Logo Legend” piece honoring the one and only, Ts Madison!

Previously, he created multiple linear formats including the award-winn...

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation.

Reema’s background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She’s helmed award-winning work like Dove’s Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. Passionate about social impact and al...

Ashley France is the CEO of ANF Consulting, LLC and a Media Personality. She is a graduate of the University of Maryland, College Park, where she obtained her Bachelor's of Arts Degree in Criminology and Criminal Justice. Ashley also has obtained her Juris Doctorate from the University of Maryland School of Law. Her journey online started out as a natural hair influencer in 2015 while she was in law school and worked with top natural hair brands through brand partnerships with less than 3K followers. She grew her following so quickly people started asking her how she did it, inspiring...

Sara Celotto is a strategic operator and Fractional COO who helps creators, founders, and small businesses turn vision into structure and structure into results. With an extensive background in operations, law, business strategy, and systems building, she’s known for creating the foundation that makes sustainable growth possible.

Sara spent over a decade working in the legal industry, where she led legal operations and supported business, estate, real estate, and probate matters in high-growth law firms.

Today, she advises creators, agencies, and founder-led companies on operations, marketing, hiring, monetization, and long-term planning. Beyond her client wo...

Aniket Mishra and I make the case. But you don’t have to take our word for it. Aniket is a YouTube Growth Strategist and the Founder of Born21 Media, a New York-based YouTube agency that helps brands and creators turn YouTube into a high-impact revenue channel. With over 6 years in the industry, Aniket has helped some of the top creators and Fortune 500 companies grow their channels to hundreds of millions of views.

Paige Walker leads social media listening and intelligence for The Hershey Company’s U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits.

Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.

Lawrence Nwajei is an Enterprise Account Executive at Salesforce, a published author, life coach, and business consultant dedicated to living and helping others achieve a balanced, purposeful life. With deep expertise in enterprise sales and marketing technology, Lawrence brings a strategic mindset to driving business growth and digital transformation.

Outside the corporate world, Lawrence is the author of One Step Into Spirituality, a guide designed to help readers begin their spiritual awakening and find balance in today’s fast-paced world. Blending practical wisdom with personal insight, his work empowers others to align their inner growth with professional su...

Michelle Songy is the Founder & CEO of Press Hook, a media tech platform transforming how brands, PRs and media connect - only platform to facilitate a hybrid of earned, affiliate, and paid media opportunities.

She is also the former founder of Cake, a fintech startup acquired by American Express and an advocate for the future of media, AI-driven PR, and supporting the next generation of journalists and creators

The first returning champion to the pod, Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders.

We talk about the industry, the partnership with Six Degrees, there is a secret giveaway somewhere in the middle and we break some news about Advertising Week. All that and more in this episode.

Previously, Gewirtzman was the Founder and President of Vinyl Artist Management...

After 10 years in investment banking, Scott Eddy moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Asia and was the 'go-to' agency when the region was establishing itself as a destination, and it remained the biggest one in the region for 5 years. He sold the agency and built up a personal brand. Now he travels full-time while teaching brands how to turn storytelling into ROI for the hospitality industry.

As the co-founder & CEO of Social Agent, Lisa Jammal is leading a new era of on-demand content creation, seamlessly connecting users with trained, certified creators to capture and edit shareable moments in real time.

Download the app

Prior to founding Social Agent, Jammal established herself as a pioneering force in social media strategy as the founder & CEO of Social Intelligence Agency (SIA), one of the industry's first dedicated social media agencies. Under her leadership, SIA currently spearheads digital strategies for global companies and media giants, including Condé Nast, Disney Channel, the Recording Academy, the Television A...

Casey Benedict isn’t here to blend in—she’s here to maximize the impact of every influencer activation she touches. Known for her ability to see around corners, she helps global brands build strategies that are as smart as they are scalable. As CEO of Maverick Mindshare and founder of Niimbus Influencer Innovation Summit, Casey is a driving force shaping and defining the leading edge of an ever-evolving industry.

Chelsey Mori is modernizing legal services for the creator economy. The founder of Unbound Legal, Mori is pioneering innovative solutions like a digital AI clone on her website for free creator support, in-house counsel subscriptions, DIY AI contract redlining tools, and a VR-managed practice - making legal services more accessible and efficient than ever.

Mori serves as Chair of Rider Advocacy for the Creators Guild of America (CGA) where she leads the development of the CGA Rider, a contract addendum designed to protect creators and streamline negotiations.

Mori’s unique background includes training with former FB...

"Don’t let anyone dim your light, just tell everyone to put some shades on."

Aaron Francois is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI.

He was first introduced to the marketing industry through the 4A's MAIP program, and since then, he has worked across several verticals, including retail, finance, gaming, and technology. Aaron takes pride in fusing cultural nuance and strategic thinking to build impactful, inspirational, and consumer-focused approaches. In addition to his day job as an Associate Strategy Director, he leverages his platforms to speak on subjects like ca...

Gabrielle Gambrell joined Hachette Book Group as Senior Vice President, Chief Communications Officer in August of 2024.

Gambrell comes to HBG from Amazon, where she served as Head of Communications for Inclusive Experiences and Technology, Employee Experience. Prior she was Chief Marketing & Communications Officer of Barnard College of Columbia University. She managed teams across the globe as Worldwide Director of Communications and Public Relations at FCB Global, an award-winning advertising agency network. Before FCB, Gambrell was Director of Communications for NBCUniversal leading all global diversity communications.

As a professor, Gambrell shares her marketing and communications experience...

Noah Greenberg is the CEO of Stacker, the first content distribution platform built for earned reach. Under his leadership, Stacker has pioneered a new media ecosystem where brands build trust through editorial storytelling and publishers access a library of high-quality, vetted content, at no cost. Today, over 4,000 news outlets rely on Stacker’s platform to enhance their coverage, while leading brands, nonprofits, and institutions use it to amplify their reach and engagement at scale.

Prior to Stacker, Noah played a pivotal role at Graphiq, a semantic technology company later acquired by Amazon. As Head of Publisher Partnerships, he...

Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company’s social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed.

At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with the video and brand teams to deliver creative, out-of-the-box ideas to their audience. She also leads the develo...

Gigi Robinson is a Gen Z speaker, creator, author, and founder of Hosts of Influence, a platform helping creators and professionals build personal brands with purpose. Her content has driven over 200M impressions across social platforms, and she’s partnered with brands like Adobe, LinkedIn, TikTok, and Google. A chronic illness advocate and author of A Kids Book About Chronic Illness (Penguin Random House), Gigi blends storytelling with strategy to inspire and educate. She’s spoken at CES, VidCon, and top universities nationwide. Through Hosts of Influence, she offers workshops, speaking, and creator education that empower others to scale thei...

Stephanie DiPisa is an American entrepreneur who has previously worked with brands like Pampers, Hyatt, Gillette and HP in the agency marketing world prior to taking a career pause to raise her three children. Currently, DiPisa is the founder + CEO of her first entrepreneurial venture with Solara Suncare, a multi-award winning skin protection brand formulated for the love of sensitive skin, our health and the planet. DiPisa created Solara from a genuine need: to solve her children's dermatological reactions to popular sunscreen products as well as find wellness-based personal products to support her own healing journey with Lyme disease.<...

Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.

Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.” 

In 2024 she added on the experiential arm, Social Setti...

Virginia Chamlee is a longtime writer and the best-selling author of Big Thrift Energy, a book about sourcing valuable vintage items for your home. She also authors the Substack What's Left, among the Top 30 most popular design newsletters on the platform. She is also an avid thrifter (obviously), longtime vintage dealer and an artist with work available via Chairish and Anthropologie.

The best strategy falls apart if people can’t buy the product or pay for the service or if there’s friction in the experience. We are seeing a lot of innovation in making sure creative and payments align in a multitude of verticals.

Maria Prados is the Senior vice-president, go-to-market, global enterprise, Worldpay.

 Since 2013, she has led vertical growth, solution commercialization, enterprise partnerships and sales enablement for Worldpay—a global leader in payments technology that processes more than 50B transactions each year for more than 1M merchants across the world. As Worldpay’s senior vice-pres...

Yuriy Yarovoy is the SVP, Revenue at Medal, the fastest-growing platform for gamers to capture and share gameplay. In his role, Yarovoy, oversees the platform’s growth, partnerships, and ad monetization strategies. Leveraging his background leading teams across marketing agencies and Fortune 500 companies, Yarovoy focuses on expanding Medal's reach and deepening engagement with its 8+ million global users.

Yarovoy boasts 15 years of experience in SEO, product strategy, and customer acquisition for companies across gaming and technology. Prior to joining Medal, he led a marketing team of 40 people in 26 countries at mobile gaming platform BlueStacks, helping to...

Julia LaBoy is a talent manager with half a decade of experience working with creators across different verticals including fitness, lifestyle, medical, and entertainment. Passionate about helping content creators grow their platforms and connect with their audiences in meaningful ways for long term success. Specialized in securing strategic brand partnerships that align with creator values and interests, leveraging deep understanding of how different content verticals require unique approaches to brand collaborations and monetization strategies

If the title doesn't hook you wait until the conversation.

Jake Browne is an entrepreneur and start-up founder. He sold his creator financing company Peblo to fintech unicorn Wayflyer in 2023 and has started a new business Retrograde where he and co-founders are now building Emma the AI talent agent for content creators.

RJ Larese is Vice President of Talent and Influencer Marketing for Paramount Global. He works with digital creators and unscripted talent for all the iconic Paramount brands and franchises, finding them opportunities within scripted and unscripted content, brand partnerships, consumer marketing, events, and more. Prior to joining Paramount, he was a talent, casting, and development executive with over a decade of experience at networks, production companies, and publishers, including ABC, ATTN:, Endemol, ITV America, and PopSugar. RJ has also cast and developed shows for Bravo, E!, Lifetime, MTV, NBC, TLC, TruTV, and VH1.

He’s worked with br...

Aimee Gilbreath is the President of PetSmart Charities®, the leading funder of animal welfare in the U.S. and Canada with a $50M annual grantmaking portfolio and 4x Shorty Award winner last month including for Large Non-Profit of the Year.

Aimee drives the nonprofit’s strategy with focus on increasing access to affordable veterinary care, supporting pets and their families and animal welfare organizations during natural disasters, addressing pet hunger and connecting people and pets through adoption. 

Under her leadership, the organization has grown thriving partnerships with national social service nonprofits including American Red Cross, Feed...

The co-founders of Greenlight Group join for a very inside look at the creator economy. We talk about the many opportunities and some challenges facing the creator economy, how to be the best advocate for talent, where to find talent and Italian Brainrot. IYKYK. It’s a Masterclass without the subscription.

Michael Berkowitz is A Berklee College of Music graduate, Michael majored in Professional Music with a concentration in Music Business, Creative Entrepreneurship, and Songwriting. This unique blend of creative and business acumen has positioned how well. 

Since the inception of Greenlight Group in 2020, Michael has...

Thea Neal knows brands. As the founder of TMN Branding, with more than 15 years of marketing experience, Thea has led marketing teams at Coinbase, Royal Caribbean Group and Hallmark.

She is a Forbes 30 Under 30 in marketing and advertising, and is still pushing herself to live up to the title (despite being now over 30). When she isn't creating strategies for Fortune 500 companies, you can find her snuggling her rescue dogs or taking a coloring book way too seriously.

Francesco Federico is Chief Marketing Officer at S&P Global, where he leads global marketing strategy across five divisions of the 165-year-old heritage brand. With a career that defies conventional paths, Francesco combines the analytical precision of his legal training with entrepreneurial vision and corporate leadership experience to drive marketing innovation in complex financial markets.

Francesco's journey began with founding a digital marketing agency in Milan before holding transformative leadership roles at global organizations including Vodafone, Acer, and JLL. At each stop, he pioneered initiatives at the convergence of marketing, technology, and business growth—from launching Vodafone's fi...

Damon Harman is the Founder & CEO of StreamerDap, a cutting-edge platform revolutionizing sponsorships between brands and live streamers. By enabling seamless, real-time brand integrations, StreamerDap transforms traditional advertising into an authentic and measurable experience for both brands and creators.

A pioneer in interactive content, Damon has produced and directed live and branded entertainment for Twitch, collaborating with major brands like Progressive, American Family Insurance, and McDonald's to name a few. His extensive career spans over 500 episodes of television for networks such as MTV, Universal, and Fox, alongside hundreds of commercials for global brands such as Coca-Cola , Emporio...