Digital Transformation Series

In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.

In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca.

With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.

Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.

This month's Digital Transformation Series is another thought-provoking conversation.

Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. 

With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.

We discussed:

- The importance of authenticity in communication with HCPs
- Moving away from buzzwords to address real industry challenges
- Why it's time to speak more openly about what’s working and what isn’t working in Pharma

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! 

Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. 

He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. 

He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. 

Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices...

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare.
 
Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as clinical trials. An empathetic leader who advocates for a remote culture, Fi is determined to retain amazing talent within the creative industry, no...

In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa brings deep insight from P&G, Medtronic, Sanofi - and beyond. 

In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma.

Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the power of strategic engagement.

Building on this foundation, he trained in COM-B, the behaviour change framework, and later became a BJ Fogg-accredited practitioner, refining his expertise in driving meaningful behavioural shifts.

His ability to engage audiences...

In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene.

Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both.

Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the...

In January, I chatted with Nyambe “Yam” Sumbwanyambe. 🎙️ 

Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional development. 

In 2023, he founded The Black Sherpa Podcast, a platform dedicated to empowering social mobility through candid conversations on personal development, career progression and overcoming systemic barriers. 

Born in Zambia and raised in the UK, Yam’s journey reflects resilience, adaptability and ingenuity.

Carolina is known for her passion, energy, dedication, commitment, and her strong ability to build consensus. With over 10 years of experience in the pharmaceutical industry and a background in public relations, marketing, and communications. She later specialised in digital marketing and transformation, taking on key roles at Pfizer and Grünenthal. 

In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi.

With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption. 

With a fixer-mindset, Christian enables teams and individuals to solve challenges that come with (digital) transformation.

I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry.

Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local, regional, and global roles in marketing, sales, partnerships, and operations. Outside of work, Marco is t...

After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️
 
On the 22nd August, l chatted with the amazing Chiara Bolgnini.
 
Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is now working at Roche Pharma International. 
 
Chiara possesses proven senior marketing leadership skills and has led global, regional, and local marketing...

Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.

For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.

Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023.

Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. 

With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. 

Vanitha currently leads a team focused on chronic serious diseases, employing cutting-edge commercial strategies with a strong emphasis on digital health and customer engagement.

As an advocate of collective creativity and human collaboration, Vanitha believes these pillars are essential for achieving transformative results. 

...

I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results.

To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. 

Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, and has 20 years’ of experience in pharma. He has become really focused on elevating the customer experience when engaging with pharma companies, looking to improve both in-person and digital interaction.

I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series.

Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries.

As a digital marketing professional with nearly twenty years of expertise, Nataliya has contributed to the development of advanced digital solutions and software for clients in over seventy global markets. 

As part of her role as the CEO at Viseven, a global MarTech provider, she is t...

I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series.

Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing agencies. 

She is passionate about innovation, design strategy, and executing customer-centered omnichannel marketing initiatives. She is a self-professed nerd when it comes to data-directed storytelling and an enthusiast for speed, agility, and pragmatism. 

Audrey is also a mother, hiker, runner, and burrata aficionado!

I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals. 

It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively.

I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science teams develop the customer experience. He is a proud father and a self-proclaimed rubbish musician!

I love interviewing inspiring pharma leaders to learn from them and share their perspectives. 

I recently connected wi...

Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents!

Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and technology services for commercial, medical, and R&D operations of life-sciences and digital health companies, combined with design and development of digital medicines and digital therapeutics products. 

He is a recognised author, speaker, moderator and industry advisor with a passion for h...

I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast.

I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. 

James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought should be discussed. The similarities in our comments led to us having a conversation outside of the webinar, and we are as aligned as we thought we were! 

We st...

I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series.

If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs. 

Through these interviews, I  share nuggets of information that I hope will inspire other leaders to help their teams along their digital transformation journeys. 

Sophie Graham-Godet is an inspiring leader, during her career she has succe...

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely. 

What many organisations failed to do was help their teams transform and adopt omnichannel. 

Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'. 

For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo. 

Please enjoy the co...

As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! 

We related on so many topics and you can hear so many nuggets of golden information from him! 

A few of Florent’s points: 

For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health. 

Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. 

We discussed how looking at what other industries are doing is something the pharmaceutical industry could learn from, doing things differently, and not being afraid to be human.

As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk. 

Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective. 

I chatted with Frank about what they’re doing right and how they plan to stay on top.

I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine. 

As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest in the Cheemia ReSET training platform, to help their sales teams adapt to remote working back in 2021.

I have developed great working relationships with both Koen and Kym and thoroughly enjoyed interviewing this dynamic duo about the change of culture in t...

In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry.

Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology is here to help global pharma companies achieve bigger goals within their organisation.

In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.