Six Figure Flower Farming

Six Figure Flower Farming

By: Jenny Marks

Language: en

Categories: Business, Entrepreneurship, Arts, Visual, Education, Courses

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

Episodes

73: Revealed: Six Figure Flower Farming like you've never seen before
Oct 27, 2025

Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best...

Duration: 00:26:42
72: How these farmers cut 20+ work hours a week AND increased their profits - Daybreak Farm
Oct 20, 2025

At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field.

...

Duration: 00:56:02
71: The $100k Blueprint: What to audit, fix, and focus on now.
Oct 13, 2025

Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs.

If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares...

Duration: 00:23:05
70: This farmer found success with the numbers - Whiffle & Hum Flower Farm
Oct 06, 2025

What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business.

One of the biggest breakthroughs for Lee Anne came from learning her tr...

Duration: 00:56:00
69: 5 reasons my flower farm didn't fail (and why yours won't either)
Sep 29, 2025

Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment and prioritizing cashflow, to hiring the right help, tracking numbers, and staying curious about marketing, she shares the practices that built a business designed to last.

If you’re a flow...

Duration: 00:20:45
68: How to keep going - with the Dirt on Flowers Gals
Sep 22, 2025

Running a flower farm is not for the faint of heart! In this episode, Jenny sits down with Shannon and Lynds from The Dirt on Flowers to talk about the grit, resilience, and mindset it takes to keep showing up year after year. Between unpredictable weather, endless to-do lists, and the pressure of running a profitable business, flower farming can feel like an emotional rollercoaster. Yet through it all, Shannon and Lynds share why they’ve stayed the course for nearly a decade... and how the challenges have shaped them into stronger farmers and floral entrepreneurs in the process! Su...

Duration: 00:57:45
67: 6 lessons I learned growing a multiple 6-figure flower farm
Sep 15, 2025

Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is  sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible.

You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine you...

Duration: 00:28:36
66: Create a better, money-making website with these 3 tips
Sep 08, 2025

Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails, these strategies are designed to help customers say “yes” without hesitation.

You don’t need a huge budget or fancy redesign to make your site work smarter for you. These easy updates can...

Duration: 00:19:13
65: Flower farming tools + equipment that save you time and money
Sep 01, 2025

Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments actually deliver the biggest return in time and money.

Whether you’re growing on a quarter acre or managing a larger farm, these tools can transform the way you work. Helping you prepare beds faster, move he...

Duration: 00:27:23
64: Raising the bar for cut flower quality with Diane Szukovathy
Aug 25, 2025

On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more.

Jenny and Diane dig into why professional standards matter for small-scale...

Duration: 00:51:31
63: What stage of flower farming are you at? (and how to get unstuck)
Aug 18, 2025

 In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business.

Jenny breaks it all down with real stories, practical strategies, and the kind...

Duration: 00:30:26
62: 6 tips for juggling a job + flower farming
Aug 11, 2025

When I first started flower farming, I was squeezing it in before and after my full-time government job—waking up early, working late, and cramming weekends with harvesting, bouquet making, and markets. So if you’re currently balancing a day job while trying to build your dream flower business? I see you, and I made this episode just for you.

Today, I’m diving into six practical tips that helped me grow my farm without burning out. We’re talking about choosing sales outlets that fit your current schedule, simplifying your crop plan to save time and sanity...

Duration: 00:24:05
61: Mindset shifts that changed my business for the better - from the Backyard Bouquet Podcast
Aug 04, 2025

What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay bales as a kid to building a six-figure business with intention.

This conversation covers the full arc of growing a profitable flower farm—how to niche down, how to price with confidence, and how to stop u...

Duration: 00:56:35
60: You need to plan for a profitable spring NOW! (+ how)
Jul 28, 2025

If you want big, healthy blooms and strong spring sales, you’ve got to start planning now!! In this episode, Jenny explains how fall planting decisions—like ordering plugs, prepping beds, and choosing the right crops—can make or break your spring success. She shares her favorite early bloomers (hello snapdragons, campanula, and ranunculus), explains the timing pitfalls that trip up even experienced growers, and offers a behind-the-scenes look at what her own planning process looks like this time of year.

Upcoming LIVE Workshop: Profitable Spring Flowers (August 12, 2025)

Ready to drastically increase your early spring profits...

Duration: 00:26:25
59. Parenting + Farming with Becky Sadlowski of Rooted Flowers
Jul 21, 2025

Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she bootstrapped her farm while working full-time as a dental hygienist, and how she ultimately secured land and an FSA loan through nothing but grit and flower sales.

If you're...

Duration: 00:56:35
58: My biggest business regret
Jul 14, 2025

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you.

Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing...

Duration: 00:24:25
57: How We Fill Gaps in Flower Production and Save Our Sales
Jul 07, 2025

The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season.

From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency matters more than perfection.

This episode is full of practical tips to keep...

Duration: 00:25:30
56: Why farming part time might be the answer with James at Honeyed Acres
Jun 30, 2025

What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and market stand. Their story proves you don’t need 40 acres and a tractor to make real income.

They dig into the realities of building a lean, profitable side-hustle farm—including smart invest...

Duration: 00:51:59
55: Four Things to Outsource
Jun 23, 2025

Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business.

We’ll talk through what to outsource, how to know you’re ready, and how to get past the “no one else can do it like I...

Duration: 00:18:22
54: 5 secrets to less work, more life.
Jun 16, 2025

Burnout doesn’t have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you’re drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-changer.

You’ll learn how to set and stick to realistic work hours, delegate without guilt, say no with confidence, and ruthlessly prioritize what actually grows your business (hint: not everything on your t...

Duration: 00:23:41
53: A peek inside our task management systems
Jun 09, 2025

Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems we use to manage the chaos and stay (mostly) on track.

Jenny walks through how her task management setup has evolved over time—from color-coded notebooks to digital dashboards—and the little tweaks that make a big difference during busy seasons. You’ll hear about what’s working, what’s not, and how to adapt your own systems whether you’re farming full-time or just getting you...

Duration: 00:25:19
52: Micro Urban Farming with Dee Hall of Mermaid City Flowers
Jun 02, 2025

Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sustainable practices.

We dive into the logistics of managing multiple micro plots, how Dee secures land through informal leases, and what makes her new electric flower truck a smart alternative to traditional farmers markets. You'll hear how...

Duration: 00:53:17
51: 5 harsh truths about being a flower farm business owner
May 26, 2025

What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way.

Whether you’re just starting out or knee-deep in your third growing season wondering if it’s supposed to feel this hard, this episode offers a dose of validation, some real talk about the difference between employee vs. CEO...

Duration: 00:34:07
50: 10 lessons learned for big mothers day sales
May 19, 2025

Mother’s Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she’s learned from turning early-season chaos into smooth, five-figure sales. From planting and pre-orders to pricing, packaging, and simplifying your offerings, you’ll learn what actually works to boost profits without burning out.

Hear how she plans a year ahead, limits options to increase sales, and why customer service and clear systems make all the difference. Whether you had a sellout weekend or a slower one, this episode is packed w...

Duration: 00:27:10
49: Farmers market success with Rebecca of Moonshot Farm
May 12, 2025

This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew Moonshot Farm from a brand-new operation into a bustling, year-round flower farm in just a few short years—and why focusing on farmers markets was a key part of their success. From running markets in one of the most competitive regions in the country to balancing life, family, and farming, Rebecca brings a refreshingly honest look at what it really takes to grow your flower business su...

Duration: 01:06:49
48: Farmers Market Sales: Do's and Don'ts
May 05, 2025

In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer’s markets can do a lot of heavy lifting if you know how to show up right.

She dives into six practical tips to increase your sales and elevate your presence at the market, including how to cre...

Duration: 00:26:05
47: How to deal with negative feedback (founded or not)
Apr 28, 2025

Negative feedback is never fun—but it is inevitable when you’re running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to unexpected Mother’s Day misunderstandings. Whether the feedback is constructive or completely unfounded, she breaks down how to process it, respond thoughtfully, and even turn it into an opportunity for growth.

You’ll learn how to identify the difference between helpful criticism and unhelpful negativity, plus strategies to respond with confidence while protecting your peace (and your business). Jenny also shares a few memorabl...

Duration: 00:29:33
46: Ways to rank first on google searches with Homegrown Reach
Apr 21, 2025

Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads.

Julia shares beginner-friendly tips like how to structure your website, why having clear location info matters, how to use ke...

Duration: 00:45:13
45: 5 ways to make seed starting simple, easy, and quick.
Apr 14, 2025

Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From streamlining your crop plan to batching tasks and ditching inefficiencies, these tips will help you stay consistent without the stress.

 Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com

 

Duration: 00:25:35
44: How to have a HUGE Mother's Day (start now!)
Apr 07, 2025

Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.

In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stan...

Duration: 00:24:45
43: Overcoming tragedy with Pepperharrow Farm
Mar 31, 2025

If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you.

I sit down with Jen and Adam O’Neill of Pepperharrow Farm, who share their powerful story of resilience after a devastating tornado struck their flower farm in 2022. They open up about the destruction of their farm’s infrastructure, the emotional toll, and the incredible journey of rebuilding with the support of their community.

This is an emotional and deeply inspiring episode, packed with mindset shifts, practical disaster preparedness tips, and a testament to the strength of flo...

Duration: 01:08:40
42: Are you focused on the wrong 80%?
Mar 24, 2025

In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including:

How analyzing sales data helped identify the most profitable crops Why cutting underperforming flower varieties improved efficiency and revenue How focusing on key sales outlets maximized profits with less effort Why applying the 80/20 rule to time management allows for smarter work, not harder work

 

Join Jenny at the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an opt...

Duration: 00:28:31
41: Clearing out the weeds with Jennifer of The Flowering Farmhouse
Mar 17, 2025

When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode, Jennifer shares how she turned 20 acres of depleted land into a thriving regenerative flower farm and built a business that aligns with her long-term goals.

🌱 Inside this episode, you’ll learn:

The mindset shifts that transformed a devastating loss into a new opportunity Why thinking too small could be holding your flower business back How regenerative farming can heal the land and create a more...

Duration: 00:48:56
40: A look inside lean flower farming
Mar 10, 2025

In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability.

She shares real examples from her own farm, including:

How mechanizing dahlia digging reduced labor costs by 30% The efficiency-focused transplanting method that saves time and money Why structured systems for seed starting, harvest management, and bouquet-making are essential for scaling a profitable flower business

Plus, Jenny walks through how her Lean Flower Farming: Systems + Efficiency Workshop provides hands-on training to help farmers implement these strategies.

Wa...

Duration: 00:21:16
39: How to implement systems (to get your time back and make more money)
Mar 03, 2025

“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear

In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why every farm (big or small) should have them in place. She shares real examples from her own farm, including:

How implementing a weekly weeding system eliminated time-consuming hand-pulling. A harvest board system that keeps track of yields without lost notes or missing data. How simplifying ranunculus transplanting cut labor by 80% and saved thousands of dollars...

Duration: 00:24:01
38: Where 60% of our revenue comes from (and how you can do it too)
Feb 24, 2025

In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason to give up.

In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm.

Di...

Duration: 00:18:28
37: Customer focused agritourism with Dale Wickham
Feb 17, 2025

If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.

In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation. 

Check out Wickham Farms: https://wickhamfarms.com

Did you enjoy this podcast?  Please leave us a review on Apple or Spotify!

Follow Jenny on instagram: @trad...

Duration: 00:55:42
36: Top 5 tips for debt-free flower farming
Feb 10, 2025

Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up.

I’ll walk you through:

How I started my farm with no loans or outside funding. The importance of keeping costs low and budgeting for profitability. Why focusing on profit margins (not just revenue) can make or break your business. How a three to five-year spending plan can help you prioritize invest...

Duration: 00:29:09
35: Navigating cut flower pricing (part two)
Feb 03, 2025

Welcome back to the second episode in this two-part series on navigating cut flower pricing.  In the first part of the series (episode #34), we discussed:

Basic flower pricing industry standards Why prices vary so much The importance of understanding your costs and how it affects the prices you charge

so be sure to go back and listen to episode #34 first.

In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower p...

Duration: 00:25:02
34: Navigating cut flower pricing (part one)
Jan 27, 2025

 Cut flower pricing can be tricky to nail just right in your business.  If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you! 

In this two-part episode series on pricing, I’ll be starting off discussing:

Basic flower pricing industry standards Why prices vary so much in the flower world The importance of understanding your costs and how it affects the prices you charge

Part two on pricing will be published in episode #35. 

Did yo...

Duration: 00:18:40
33: Win-win farmer-florist relationships with Ellen Frost of Local Color Flowers
Jan 20, 2025

In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists.  There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both if approached correctly.  

If you sell to florists, or buy local flowers - you’re gonna want to hear this episode. 

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

Episode...

Duration: 01:05:23
32: How to get time back for money-making tasks (with our real labor numbers)
Jan 13, 2025

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line?  

In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in 2025 in order to make the farm even more profitable.

By the end of this episode, you’ll have a better understanding of how to make time on your farm...

Duration: 00:25:54
31: 5 Steps to plan your best year yet
Jan 06, 2025

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins?  Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person.  If you want to find a better way to plan out your season - this episode is for you.  

Business planning is one of the most important skills to have in order to achieve your business goals.  In this episode, Jenny will walk you through her 5 step busin...

Duration: 00:41:53
30: The 2024 numbers are in: flower profitability 101
Dec 30, 2024

Curious about what flowers you’re making the most money on, and which ones the least?  Understanding your numbers is crucial for building a profitable business.  This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm.

In this episode, Jenny discusses the profitability of flower farming, different crops on her farm, and how they contribute to the farm’s overall profit and revenue.  She highlights the importance of tracking your numbers, understanding which crops yield the most profit and revenue, and the significance of customer demand...

Duration: 00:28:40
29: How to know if a flower farming online course is right for you
Dec 23, 2024

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you.  A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay off.  

 

In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to make sure you get a return on your investment.

 

Register for the free marketing masterclass HERE (http://www.trademarkfarmer.com/masterclass). 

 

Did yo...

Duration: 00:34:43
28: How this farmer earned $100k this year
Dec 16, 2024

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible?  THINK AGAIN.  

 

Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me.  She said:  This was the BEST farm workshop ever!  And truly the best investment since we ended up using all of the knowledge you shared with us to get a USDA grant!!  Plus we have already exceeded our income from last year after only 6 months.  I would say the ROI was beyond what I can calcu...

Duration: 00:57:39
27: 5 steps to a wildly profitable business in 2025
Dec 09, 2024

Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen?

 

Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you’re just not sure what to focus on to reach your goals. 

 

If you want to start actually making money from your flower business and start paying yourself what yo...

Duration: 00:38:24
26: How this farmer achieves a 90% customer retention rate (AND brought her husband on the farm)
Dec 02, 2024

Customers cost a lot of money and effort to get.  If that’s the case, how do you keep the customers you already have coming back for more?  And what if you want to do it all with your spouse by your side?

 

In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm.  Heather and John share how they managed to achieve a 90% customer retention rate in their flower CSA program, grow their business profitably and thoughtfully, and bring John to work on the fa...

Duration: 01:11:19
25: Does email marketing work for flower farmers?
Nov 25, 2024

Which is more effective now:  social media or email marketing?  

If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up. 

In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I’ll be sharing how I personally use an email list in my own business. 

Want to dive deeper into topic...

Duration: 00:23:01
24: How Kate booked 29 weddings her first year in business
Nov 18, 2024

Unsure how to market your flower business and put yourself out there (even if you are an introvert)?  If so, this episode is for you!   

In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n’ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred floral vendor for that major magazine.  

Want to end up like Kate, or learn more about starting and building a profitable flower farm business?  Register for the free marketing mastercla...

Duration: 00:48:08
23: 3 simple ways to market your flower business
Nov 11, 2024

Have you ever secretly wondered what “marketing” means?  Or wondered how to actually, physically “market” your business in ways that truly work? 

In this episode, Jenny shares 3 concrete ways you can market your flower business to get known, get more customers, and grow your flower farm.  

These 3 marketing methods are simple, but wildly effective and easy to implement! 

Sign up for the free marketing masterclass training HERE (https://www.trademarkfarmer.com/masterclass)!

Did you enjoy this podcast?  Please leave us a review on apple or spotify!

-Follow Jenny on instagram: @tr...

Duration: 00:20:35
22: 5 things to do before you quit your 9-5
Nov 04, 2024

Taking a side-hustle and transitioning to full time on the farm can be a scary decision to make, regardless if you feel ready or not.  

In this episode, I’m sharing 5 things I did before I quit my 9-5 job to farm full time, and how it helped make the decision to quit easier.   

I also share a life-changing writing exercise that opened my eyes up to all the possibilities (both good and bad), to get clarity with the decision making process.  

 Download the free fear-setting worksheet HERE: www.trademarkfarmer.com/fear.

Want to...

Duration: 00:24:44
21: This one process will help you avoid costly mistakes
Oct 28, 2024

Do you have a system to ensure your business improves year after year?  If not, you could be leaving yourself open to make costly mistakes again and fail. 

In this episode, I’m excited to share my step-by-step end-of-year annual business review process with you, so you can put your flower farm under a microscope and make a solid plan to avoid costly mistakes in the future, AND make big improvements year after year. 

This process has helped me build my dream business: one that gives me financial security, freedom, and a life that I hones...

Duration: 00:23:20
20: How this farmer quit her 9-5 for full-time flower farming
Oct 21, 2024

Do you ever dream of quitting your 9-5 and flower farming instead? (*we all raise our hands up REAL high*) 

If so, I’m excited for you to learn from my conversation with Brooke Palmer of Jenny Creek Flowers. 

Brooke took Jenny’s workshop, Six Figure Flower Farming in 2023, invested in her education, and was able to successfully scale her farm so she could quit her 9-5… all while working a full time job as a high school english teacher.   

Want to end up like Brooke, or learn more about starting and building a profitabl...

Duration: 00:47:10
19: 10+ things you need to know to make your flower business official
Oct 14, 2024

Taking your flower farming hobby and turning it into an “official” business can be scary and intimidating if you don’t have any guidance. But never fear, I gotchu’!

In this episode you’ll learn key considerations when making your business “official” in the eyes of the government and the IRS. We cover everything from business names and domains, to taxes, and business insurance.

Want to dive deeper into this topic and get a free business start-up checklist? Sign up for the FREE Trademark Farmer Business Foundations course now to get your copy of the checklist.

...

Duration: 00:18:09
18: Your free business foundations course
Oct 07, 2024

Do you ever feel like you know NOTHING about running a business? Or you have questions about the “behind-the-scenes” stuff like finances and taxes? Or you’re clueless when it comes to knowing where to start, getting a good grasp on start up expenses, or how to define your business model? (we’ve all been there.)

If you find yourself nodding your head right now, this episode is for you!

Join Jenny as she walks you through the FREE business foundations course for beginning flower farmers, available now!

This course will only be availabl...

Duration: 00:18:33
17: Simple ways to find and attract your ideal customer
Sep 23, 2024

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you’re not alone! This episode will help.

In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!).

Want to learn more about this so you can grow your audience, get more customers, and earn more revenue? Join Jenny in her ne...

Duration: 00:31:48
16: Efficiency with Julia Keel of Fullkeel farm
Sep 09, 2024

Find yourself overwhelmed and thinking you could be working a lot more efficiently?  ...and earning more because of it?

Join Jenny and Julia Keel from Fullkeel Farm during this episode, where they chat about:

-Making data-driven decisions to decide which crops to grow based on revenue per square foot

-The importance of knowing your numbers and making decisions based on profitability

-Investing in systems and infrastructure that imrpove efficiency and profitability

Did you enjoy this podcast? Leave us a positive review on apple podcasts!

WANT TO TAKE A...

Duration: 00:51:41
15: How efficiencies on the farm can earn you more money
Aug 26, 2024

If you find yourself feeling overwhelmed, with never enough time to complete tasks, and are also building your farm on a shoe-string budget… There are ways to find relief!

In this episode, Jenny Marks of Trademark Farmer discusses how to make your farm more efficient, gives specific examples of ways she has streamlined her farm to earn more money and free up time, in addition to giving you a simple set of steps to make your farm more efficient and profitable too.

Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.co...

Duration: 00:28:57
14: Anna Jane Kocon of Little State Flower Co
Aug 12, 2024

Jenny interviews Anna Jane Kocon of Little State Flower Co. They chat about growing and selling flower year round, tracking crop expenses, employees, and more.

Follow Anna Jane on instagram @littlestateflowerco Find her at www.littlestateflowerco.com

Did you learn anything valuable from this podcast? Leave us a review on apple podcasts!

Follow Jenny on instagram @trademarkfarmer

Duration: 01:08:08
13: 5 apps I can't live without on the farm
Jul 29, 2024

Farmers should not be left in the stone age when it comes to technology! We need to embrace the current world we live in and use technology to our advantage in order to build a profitable, successful flower farm. In this episode, Jenny Marks of Trademark Farmer discusses how switching pen and paper for iphone apps and software has helped her build a streamlined and simple to manage business. She chats about her 5 most used apps that can help you run the farm and get your time back. Wanna learn more? Sign up for a free mini course at...

Duration: 00:27:32
12: Alex Peschell of Coram Deo Farm
Jul 15, 2024

Are you in the beginning stages of your flower farm and desperately want to start off on the right foot? In this episode, Jenny Marks of Trademark Farmer interviews 3rd year flower farmer Alex Peschell of Coram Deo Farm about how she’s building a profitable business from the start. Jenny and Alex chat about starting a flower farm from scratch, growing the business debt-free, farm stands, choosing products, the importance of dedicating time for marketing, and more. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a...

Duration: 01:06:07
11: 3 pricing strategies to boost your summer revenue NOW
Jul 01, 2024

Ever experience a dip in your sales and wonder what to do about it?  Or perhaps you want to be prepared in case that ever happens to you in the future.  Fear not, we have some strategies for you.

In this episode, Jenny Marks of Trademark Farmer discusses three pricing strategies you can use on your farm to boost your overall revenue right now (without changing what you grow, how you grow it, or who you sell it to).  Jenny teaches the importance of tracking your sales for accurate future sales forecasting and how to use the inf...

Duration: 00:26:51
10: Building from the ground up with Niki Irving of Flourish Flower Farm
Jun 17, 2024

Niki Irving of flourish flower farm takes us on her flower farming journey, from early beginnings on leased land, to changes in her business vision down the road.  She talks about about what it takes to build a successful flower farm from the ground up.

Find Niki at:

www.flourishflowerfarm.com

https://www.instagram.com/flourishflowerfarm 

Duration: 01:03:32
09: Knowing Where To Invest In Your Business
Jun 03, 2024

If you have a flower farm (or are just starting a flower farm) and you want to be SMART with your money, and not waste it on silly things that don’t matter, this episode is for you! Today I’m talking all about how to know where to invest in your business, in order to maximize your results and reach your goals faster.

Hint: One of the investments I talk about is investing in education to build your skills and grow your business. Get my favorite business books that helped me grow my business HERE!

Duration: 00:21:47
08: LeeAnn Huber of Coseytown Flowers
May 20, 2024

I interview Coseytown Flowers founder, LeeAnn Huber, as we chat about finding a niche, creating new products, and balancing motherhood, family and business. Follow Coseytown flowers at www.coseytownflowers.com.

Duration: 01:00:00
07: Making Money With Tulips
May 06, 2024

Learn how we tweaked our growing practices to make tulips more profitable, and how you can do it, too.

Duration: 00:25:38
06: S.E.O. with Fran Parrish of Heirloom Soul Florals
Apr 22, 2024

I interview Fran Parrish of heirloom Soul Florals, and she teaches you all about getting found online using S.E.O. (search engine optimization), marketing your wedding business, and more!  Give fran a follow at www.heirloomsoul.com and on instagram HERE! 

Duration: 01:08:23
05: Make Your Competition Irrelevant
Apr 08, 2024

Visit www.trademarkfarmer.com for a free mini course!

Duration: 00:25:02
04: Helen Skiba of Artemis Flower Farm
Mar 25, 2024

Find Helen at www.artemisflowerfarm.com and on instagram at https://www.instagram.com/artemisflowerfarm/?hl=en

Visit www.trademarkfarmer.com for a free business mini course!

Duration: 01:10:59
03: Scaling down, not up: 10 keys to maxing out profit on a small flower farm
Mar 11, 2024

Learn more or sign up for a free mini course at www.trademarkfarmer.com

Duration: 00:28:51
02: Galena Berkompas of Micro Flower Farm
Feb 19, 2024

I interview Galena Berkompas of Micro Flower Farm and we chat about farming on a micro scale, finding what's profitable for your farm's unique situation, and creating an outstanding reputation through social media.

Find Galena's website at: www.microflowerfarm.com

Follow her on social media at: www.instagram.com/microflowerfarm

Sign up for a free mini course at www.trademarkfarmer.com

 

Duration: 01:09:53
01: Earning Potential: Six Figures On A Small-Scale Farm (My Story)
Feb 13, 2024

Learn about the earning potential for small scale flower farmers and realistic profit margins as I give you a glimpse into my farm story.  This episode is real, raw (vulnerable for me), and comes with a healthy dose of reality.   

Hosted by Jenny Marks, the face behind Trademark Farmer, a business education platform for small-scale flower growers.  

To learn more about effective small-scale flower farm business strategies, visit www.trademarkfarmer.com and sign up for a free mini course! 

Duration: 00:33:54
Welcome To Six Figure Flower Farming
Jan 15, 2024

Welcome to the Six Figure Flower Farming Podcast, where we talk about small-scale flower farm business skills, money, marketing, business strategy, the TRUTH about being a farm entrepreneur, and more.

Hosted by Jenny Marks, the face behind Trademark Farmer, a business education platform for small-scale flower growers.  

To learn more about effective small-scale flower farm business strategies, visit www.trademarkfarmer.com and sign up for a free mini course! 

Duration: 00:01:59