Honest Health with Jeffrey Burke

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Ashwagandha and Mushrooms are the most widely consumed herbs today for good reason – they support our response to stress and a healthy immune response. Kokora has combined these two herbal allies with other adaptogenic herbs into our concentrated yet pleasant tasting herbal powders. Just add them to water or the milk of your choice and enjoy the powerful benefits as part of your daily self-care routine. Today we are taking these beautiful powders to another level, with just a ton of ideas for using them in your daily food regimens. 

#Health #Hea...

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WholeFoods Magazine is your one-stop shop for informative, cutting-edge health and nutrition articles! And Publisher/Chief Business Officer Heather Wainer is carrying on a family legacy that has been informing and educating the Natural Products Industry for decades. She and host Jeffrey Burke talk about the history of WholeFoods Magazine, its impact, the changing face of the industry, and more. 


Heather Wainer is the Publisher and Chief Business Officer of WholeFoods Magazine, a family-and woman-owned full-service media company serving the Natural Products Industry. Having grown up in the industry watching h...

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If anything needs to be in all-caps it’s “COFFEE!” It’s the bean that fuels modern life and nobody knows more about it than our guest Chris Kilham. He joins host Jeffrey Burke to discuss his new book “The Way Of Coffee: How Coffee Transformed The World, Promotes Happiness and Protects Against Disease.” 

Chris Kilham is a medicine hunter, author, educator and yogi. The founder of Medicine Hunter Inc., Chris has conducted medicinal plant research and sustainable botanical sourcing in over 45 countries. Chris works with companies to develop and p...

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Melatonin: Friend or Foe? The holidays are here and that means late-nights, over-indulgence, and stress, stress, stress. All the things that can keep you from getting a good night’s sleep. (Passing out on the couch doesn’t count.) Host Jeffrey Burke talks with renowned expert Dr. Gene Bruno, one of the industry’s leading experts in nutraceutical science, about melatonin, its benefits, and a controversial study linking melatonin to heart failure risks. But is the study really telling us the whole truth? The pair go beyond the headlines and click-bait to dissect the sc...

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After 40 years of headlining on the Las Vegas Strip, and performing over 25,000 shows to over 10 million people, Frank Marino, the longest running headliner in Las Vegas history, joins host Jeffrey Burke for “Keeping Healthy on the LV Strip for 40 Years!” The pair discuss the significance of kindness and uplifting others, the importance of staying healthy, life in the spotlight, and more. And don’t miss his HGTV special on Tuesday, December 2, 2025! 

Famous for his lavish on-stage wardrobe (much of which was designed by Bob Mackie, who has also done fashions for Riv...

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Incredible Information from a beloved industry icon! Host Jeffrey Burke talks with Mark Blumenthal founder and Executive Director of the American Botanical Council. They explore the evolution of herbal medicine, the importance of education in the field, and the growing acceptance of herbs among medical practitioners. Mark shares his journey in the herbal community, the significance of research, and the role of the American Botanical Council in promoting herbal knowledge. The discussion highlights the increasing consumer demand for natural remedies and the cultural shift towards herbal medicine as a viable option for health...

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Shitake Mushrooms: It’s Episode #6 of our deep-dive into Functional Mushrooms! Host Jeffrey Burke is joined by famed Herbalist, industry-insider, Nammex executive, and actual “mushroom forager” Bill Chioffi and fellow-forager Tiffany Kiwaja (another Nammex and industry powerhouse) to discuss the many (MANY) proven health benefits of the humble shitake mushroom. This is one you don’t want to miss! 

Bill Chioffi (choffee) is an Herbalist and has worked in the Natural Products Community since 1994 in manufacturing, global sourcing, supply chain, education, quality analysis, research and the sale of dietary supplements and ingredien...

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Diabetes and Neuropathy: In this episode, host Jeffrey Burke interviews Dr. Stephen Barrett, who discusses the alarming rise of diabetes and its complications, particularly diabetic peripheral neuropathy. Dr. Barrett shares groundbreaking insights into how surgical decompression can reverse symptoms of neuropathy, a condition often deemed irreversible by conventional medicine. The conversation highlights the importance of patient awareness, commitment to health, and the need for more surgeons to adopt this life-changing procedure. Listeners are encouraged to seek out information and take proactive steps in managing their health - especially if they are diabetic! 
Duration: 00:43:36

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Host Jeffrey Burke welcomes Asa Waldstein, a regulatory expert in the natural products industry. They discuss the importance of marketing compliance, the risks associated with misleading claims, and the evolving landscape of regulations in the health sector. Asa shares insights on how to navigate marketing-language effectively, the role of social media in compliance, and the significance of consumer safety. The pair also discuss the challenges faced during the CBD boom and the importance of awareness in the industry. 

About Asa Waldstein
Community, Compliance, Natural Health
Principal of Supplement Advisory G...

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In this episode, host Jeffrey Burke welcomes Dan Chapman, owner of Sunrise Health Food Stores and author of “The Gout Lie.” They discuss the misconceptions surrounding gout, the importance of understanding uric acid levels, and practical dietary and lifestyle changes for managing gout. Dan shares insights on the demographics affected by gout, the role of diet in uric acid levels, and the significance of hydration and stress management. The conversation also highlights Dan's herbal formula for gout and real-life success stories of individuals who have transformed their health through dietary changes. 

Dan C...

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What do you get when two of the industry’s brightest minds sit down for a chat?  Lively, informative conversation! Host Jeffrey Burke is joined by Herbalist, Nutritionist, Nature Lover, and Educator Robin Rogosin for a far-reaching discussion about the evolution of the natural products industry, the importance of consumer education, the changing dynamics between consumers/medical professionals, and more. 

Robin Rogosin is an enthusiastic natural products industry leader whose experience has been guided by a lifelong passion for holistic health and the power of natural supplements, body care products, and heal...

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Beyond posting every now and then, do you have a Social Media strategy? Do you need one? Yes! Just having tools is not enough; you need to learn how to use them properly – and in today’s program, we’re doing just that: Host Jeffrey Burke chats with social media guru Clint Calder of Rockon Media about Search Engine Optimization, building your brand, Social Media Marketing, how to get started, and more. 

Clint Calder helps brands tell stories, then make sure they get seen by the right people. After graduating from BYU’s A...

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In this episode, host Jeffrey Burke engages with Emily Griffith and Luke Peterson to explore the fascinating world of buckwheat. They discuss Emily's passion for buckwheat, Luke's regenerative farming practices, and the journey of sourcing and processing buckwheat for consumers. The conversation highlights the nutritional benefits of buckwheat, its appeal in the health food market, and the importance of flavor in engaging consumers, especially children. They also touch on the challenges faced in agriculture and the dynamics of market demand, emphasizing the need for honesty and transparency in the food industry. 

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It’s Episode #5 of our deep-dive “Functional Mushroom Series!” Host Jeffrey Burke is joined by renowned Herbalist, Nammex COO, and actual “mushroom forager” Bill Chioffi (his native North Carolina has TONS of mushrooms) to discuss the many (MANY) benefits of Golden Oyster Mushrooms. 

Bill Chioffi (choffee) is an Herbalist and has worked in the Natural Products Community since 1994 in manufacturing, global sourcing, supply chain, education, quality analysis, research and the sale of dietary supplements and ingredients. He has experience within the natural products retail, ingredient manufacturing and food and beverage sectors. He is curre...

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Terpenes are a large and diverse class of natural products with the general formula (C5H8)n, where n ≥ 2. They serve as crucial biosynthetic building blocks … Sorry, I drifted off. Actually, terpenes are thought to have incredible health benefits and are a FAR more interesting topic than this snarky intro let on. Today, host Jeffrey Burke is joined by “The Terpene Queen” Dr. Susan Trapp. She discusses what we know, what we should know, and what’s upcoming. Find out why Mg Magazine named her one of “8 Scientists Pushing the Industry Forward.” 

Dr. Susan T...

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We call them “essential oils” for a reason: They are essential. And nobody knows more about essential oils than board-certified nutritionist Neil Levin. He joins host Jeffrey Burke for a discussion about essential oils and aromatherapy that is both entertaining and, yes, essential. 
Neil Levin, the Senior Nutrition Education Manager at NOW Foods, is a prominent figure in the field of nutrition and supplements. He is a board-certified clinical nutritionist and has a Diplomate in Advanced Nutritional Laboratory Assessment (DANLA). Levin has extensive experience in the natural products industry, having worked as a nat...

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How’s this for a transformation? From California vegan chef to cattle rancher, farmer, agricultural leader, social media guru, and regenerative chef in Texas. And that’s just some of Mollie Englehart’s doings. (She’s also got a book coming out soon: “Debunked by Nature.”) Thankfully, she found time in her busy schedule for a fun chat with host Jeffrey Burke about transformation, change, being open to change, and the importance of looking to nature for answers. 


She grew up barefoot, with soil between her toes, on an organic, 27 acre farm in...

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It’s the debut of “In My Backyard:” A new segment highlighting the people who have changed the face of Las Vegas – for the better! We kick things off with Linda Smith, a fundraising dynamo and Vice President of the Opportunity Village Foundation in Las Vegas for almost 40 years. How much of a “fundraising dynamo?” Try one billion dollars! Plus, she brought us an annual Las Vegas Christmas event like no other: “The Magical Forest!” Featuring two passenger trains, an antique carousel, parades, carnival games, LOTS of Christmas cheer, and, of course, Santa! Linda Smith is m...

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Dr. Jennifer Greer is a licensed naturopathic doctor and educator with over 20 years of experience spanning medicine, education, and clinical administration. She specializes in translating complex science into actionable health education for diverse audiences. Jenni’s expertise spans the full product lifecycle - from new ingredient evaluation to post-market clinical integration. A champion of cross-functional collaboration, she bridges the worlds of science, sales, and marketing to drive evidence-based outcomes. She is passionate about empowering women in health sciences and fostering inclusive innovation across the wellness industry.


Dr. Jennifer L. Greer, ND...

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“Look! Up in the sky! It’s a bird. It’s a plane …” While “Captain Cran Man,” aka Stephen Lukawski, may not soar above like Superman, he is a super-man in the field of nutraceuticals. His groundbreaking work translating complex scientific advancements into marketable consumer products has been a paradigm-shift of the highest order. (And his “KISC My Health” radio show has been a game-changer, too.) He joins host Jeffrey Burke to discuss his sparkling career, amazing advances, and where we go from here. 


Leading Specialty Ingredients Company as President and CEO, his tenure...

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Retailer of the Month: Kimberton Whole Foods. These are stores on a mission! Community markets with a passionate commitment to integrity, sustainability, and fair trade. In short: Real Food/Local Roots! Host Jeffrey Burke spoke with Supplement Category Manager (and marketer and recruiter and trainer) Hannah Koch about the “Kimberton Difference” and why the 30 year old chain’s future has never looked brighter. 

Hannah Koch has served at Kimberton Whole Foods for the past 17 years in a variety of roles including retail, merchandising, training, recruiting and most recently in purchasing as Supplem...

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From raw product, to manufacturing, to the shelf, to the consumer, there are many steps between the idea and the final product, but four have become essential: Quality, Integrity, Sustainability, and Transparency! Host Jeffrey Burke spoke with marketing-wiz Brad Buchholz about the changing face of today’s products – and today's increasingly knowledgeable consumer. 

Brad Buchholz leads the innovative commercialization of upcycled ingredients for POM Wonderful, transforming pomegranate byproducts into high-value extracts, concentrates, and fibers that bring health benefits and sustainability to food, beverage, pet nutrition, and supplement industries. His work drives the a...

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We all use HDMI for our computers and streaming services, but what about HTMA? “HTMA” stands for Hair Tissue Mineral Analysis and this form of testing is a life-saving game-changer; going far deeper and exploring more areas than conventional medical testing. Host Jeffrey Burke talks with Lisa Pitel-Killah about her groundbreaking hair and blood testing techniques and how Health Practitioners can start utilizing HTMA into their practices. (And, by the way, HTMA is great for pets, too.) 


Lisa Pitel-Killah is passionate about health, performance and longevity of not only individuals but a...

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Since 2013, “Kiss the Ground,” a 501(c)(3) nonprofit, has inspired millions to participate in the Regenerative Movement through storytelling, education, and partnerships. Host Jeffrey Burke spoke with CEO Evan Harrison about soil depletion, water issues, and how regeneration can help combat our climate, water, and health crises. 

Evan Harrison is the Chief Executive Officer at Kiss the Ground.  Evan, a digital music and media pioneer, helped transform iHeartRadio (formerly known as Clear Channel Radio) into a multi-platform content creation company as the President of Digital. After spending a decade at BMG Music, he joi...

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Do you want to live a more vibrant life? Host Jeffrey Burke talks with Kimberly Hand host of the popular “The Cinnamon Effect Podcast” about helping listeners navigate their own journey towards personal growth, their overall well-being, and so much more. You want vibrant? Jeff and Kimberly got it! This is a fun conversation. 

Hosted by Kimberly Hand, The Cinnamon Effect Podcast offers insightful discussions and practical advice on how to enhance the core areas of life with intention. Through engaging conversations with experts, authors, and individuals who have experienced transformative journ...

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It shouldn’t take something catastrophic to get you on the path to health and wellness … but quite often it does. And that path usually starts with Physical Therapy. So only injured persons can benefit from PT? No. It may surprise you to learn that we ALL can benefit. Host Jeffrey Burke dives deeper with Doctor of Physical Therapy (and avid fitness enthusiast and runner) Dr. Andrew Fix. 

Dr. Andrew Fix is a loving husband to his wife, Erin, fitness enthusiast, and avid runner. He and Erin are proud parents to their...

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It’s episode four of our deep-dive into functional mushrooms on “Honest Health with Jeffrey Burke!” Host Jeffrey Burke is joined by famed Herbalist and actual “mushroom forager” Bill Chioffi (his native North Carolina has TONS of mushrooms.) The pair discuss the amazing Reishi Mushroom known for their many potential health benefits, including immune support. 

Bill Chioffi (pronounced "choffee") is an Herbalist and has worked in the Natural Products Community since 1994 in manufacturing, global sourcing, supply chain, education, quality analysis, research and the sale of dietary supplements and ingredients. He has experience...

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Sarah Ballantyne, PhD, is a New York Times bestselling author, medical biophysicist, and health expert on a mission to teach you how to eat, not how to diet. After losing 150 pounds and transforming her own health, she shifted from medical research to science communication, empowering millions with practical, evidence-based nutrition strategies. 

Dr. Ballantyne is the creator of Nutrivore, an inclusive, science-backed approach that focuses on nutrient density over restriction—nourishment, not judgment. Her work makes it easy to build lifelong healthy habits, no matter your dietary preferences, budget, or past behaviors.

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“The Herb Series with Ric Scalzo” continues!  Today the spotlight shines on Holy Basil or Tulsi.  This member of the mint family has been revered for centuries and is often referred to as “The Queen of Herbs.” Jeff and Ric discuss its adaptogenic properties, immune-system support, blood-sugar regulation, and more. 

Ric Scalzo began his journey into herbal and naturopathic medicine in 1980 studying Naturopathic Herbal Medicine, Eclectic Herbal Medicine, Ayurvedic Medicine, Traditional Chinese Medicine and various diagnostic practices. He received a master’s degree in Herbal Medicine from the School of Herbal Medicine and...

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Good health, good nutrition, restful sleep, and hydration are important to us all, but to the professional athlete, they are mission-critical! Host Jeffrey Burke is joined by 3-time National Finals Rodeo champion Jolee Jordan to discuss her particular health-regime, the bond between athlete and animal, why the rodeo-circuit is one of the most exciting in all of sports, and how none of it happens without good health and nutrition. 

3x National Finals Rodeo Athlete
3 x Circuit Finals Champ (Turquoise and California)
Turquoise Circuit year end champ
??? Circuit Finals R...

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It’s episode three of our deep-dive into functional mushrooms on “Honest Health with Jeffrey Burke!” Host Jeffrey Burke is joined by famed Herbalist and actual “mushroom forager” Bill Chioffi (his native North Carolina has TONS of mushrooms.) The pair discuss an amazing fungus called Cordyceps! The benefits of which include anti-fatigue, anti-aging and anti-cancer properties that could help improve energy levels, sex drive and even heart health. 

Bill Chioffi (pronounced "choffee") is an Herbalist and has worked in the Natural Products Community since 1994 in manufacturing, global sourcing, supply chain, education, quality ana...

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Are you getting enough sleep? Let me guess: The answer is no. There is nothing more restorative, more recuperative than a good night’s sleep, but so few of us are getting the sleep our bodies need. Host Jeffrey Burke tackles this society-wide problem with his trademark good humor, tons of tips for getting and staying asleep, and many powerful reasons why bedtime should be one of the most important parts of your day.

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Omega 3s: You’ve been hearing about them for years, but what are they? What should you know about Omega 3s? And what are your options? Important questions. And, yes, we have the answers! Host Jeffrey Burke is joined by a true powerhouse: Corinna Bellizzi is a marketing-whiz, podcaster, health & nutrition expert, and activist. Together, she and Jeff take a deep dive into Omega 3s, sustainability, and more. 

Corinna Bellizzi, MBA is a professional marketer, and health & nutrition expert who led the early growth of Nordic Naturals from less than $1 million to...

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Welcome to the most in-depth, fun, and refreshing health talk on the web. With great guests, topics, and lots of powerful, relevant information. You're going to love Honest Health with Jeffrey Burke!