ChiroSphere

Looking for a calmer, cleaner path to profit? In this episode, Dr. Amy Wood cuts through social-media myths and vendor noise, explains how to structure integrated practices the right way, and shows why Medicare can be straightforward when you follow the rules. You’ll walk away with practical processes you can trust—so you stay compliant, ethical, and confidently profitable.

Press play for a mix of heart and how-to. Dr. Ebel shows how authentic storytelling and rock-solid care plans create real-world “miracles,” why every post counts, and how a purpose-driven social strategy can fuel a thriving pediatric/family practice. If you care for kids—or want stronger outcomes and clearer messaging—this one delivers.

Thinking about selling now or five years from now? Crystal—one of the nation’s go-to brokers for chiropractic practice sales—breaks down how to prep early, price realistically, and avoid the “sell-in-a-crisis” trap. You’ll hear why transferable profit drives value, how pre-sale due diligence smooths financing, the biggest mistakes that kill deals, and the buyer red flags to spot fast. If you want a dignified exit and a clean hand-off, this episode is your playbook.

Unlock a smarter, simpler way to treat what walks through your door. Dr. Bryant—founder of the Functional Extremities Chiropractor (FEC) program—shows how integrating extremity assessment with spinal care leads to cleaner diagnoses, faster wins, and more confident, teachable systems. From real-world cases to bite-size “watch-and-apply” modules, you’ll walk away with tactics you can use on your very next shift.

Press play for a masterclass in building a simpler, more profitable practice. Dr. Unruh unpacks the “buffalo in the storm” mindset, the 50-30-20 P&L frame, and a practical time-reflection routine to do/dump/delegate—plus why authentic human connection will always beat the latest tech. If you’re ready to ditch shiny objects, reclaim your time, and fall back in love with chiropractic, this one’s for you.

Hit play on this ChiroSphere episode with Dr. Chris Perron—TV health expert, Virginia Chiropractor of the Year, and bestselling author of The Simple Plan: 7 Habits for Healthy Living. He shares how he went from COVID-era videos to major-market TV and speaking at MIT and Harvard, plus the simple, ethical media strategy any doc can use to escape the echo chamber, attract more referrals, and even raise rates confidently. If you want actionable steps to grow your influence without losing your values, this one’s for you. 

Guest host Kristi Hudson sits down with Dr. Henry Zaremba—a board-certified chiropractic neurologist and former college hockey player—to unpack what really works for concussion and brain-injury recovery. You’ll get myth-busting (why “sit in a dark room” fails), practical rehab strategies that blend chiropractic with vestibular/oculomotor work, and real patient wins you can apply right away. If you care for athletes or complex neuro cases—or just want smarter brain-health tips—press play.

Dr. Ray Foxworth sits down with billing and compliance powerhouse Lisa Maciejewski-West to unpack the biggest pitfalls tripping up practices today—copy-forward EMR notes, cash-practice compliance (including Medicare realities), and when to outsource admin so you can grow. You’ll also hear what’s coming next in reimbursement (episode-based care) and get practical fixes you can use right away to protect revenue and stay audit-ready.

Discover how to take your chiropractic practice to the next level in this ChiroSphere episode with Dr. Cory Frogley. Host Dr. Ray Foxworth dives into Dr. Frogley’s insights on using data, metrics, and AI to drive smarter business decisions, overcome profitability challenges, and create thriving, team-driven practices. Whether you’re looking to sharpen your business acumen, streamline operations, or expand your community impact, this conversation offers practical strategies and a fresh mindset for success.

In this ChiroSphere episode, Dr. Ray Foxworth sits down with Dr. Eric Plasker—internationally recognized chiropractor, speaker, and bestselling author of The 100 Year Lifestyle—to discuss how chiropractic care can help people live long, purpose-driven, high-quality lives. Dr. Plasker shares the powerful story that inspired his 100 Year Lifestyle movement, emphasizing the shift from crisis care to lifestyle care, and the importance of positioning chiropractic as something patients want, not just need.

In this heartfelt episode of ChiroSphere, host Kristi Hudson sits down with chiropractic leader Phyllis Frase-Charrette to explore her inspiring journey through decades in the profession. From unforgettable moments at Parker Seminars to the behind-the-scenes magic of major events, Phyllis shares stories that highlight the power of community, connection, and purpose. Tune in for a candid conversation about the evolving world of chiropractic education—and the passion that keeps it all going.

In this ChiroSphere episode, Dr. Ray Foxworth and Dr. Scott Munsterman explore the shift toward value-based chiropractic care, emphasizing compliance, integrated healthcare, and collaboration with other providers. They discuss the importance of building trust within the community and with legislators, advocating for the profession, and addressing future challenges through strong compliance and patient safety measures.

In this ChiroSphere episode, Dr. Ray Foxworth interviews Tiffany Stevens about her chiropractic journey and the profession’s evolution. They discuss the importance of proactive engagement, strategic planning, and advocacy around reimbursement and legislation. Tiffany highlights data ownership, training chiropractic assistants, and empowering the next generation, emphasizing collaboration and her vision for a legacy of service and integrity.

In this ChiroSphere episode, Dr. Ray Foxworth talks with Dr. Bobby Maybee, president of the Forward Thinking Chiropractic Alliance, about his journey into chiropractic and the profession’s evolution. They explore the value of evidence-based care, collaboration with other healthcare providers, and effective communication within the medical community. Dr. Maybee also highlights the importance of mentorship, research, and unity in advancing the chiropractic field.

In this ChiroSphere episode, Dr. Ray Foxworth talks with Dr. Glenn Jaffe about his path into chiropractic and his advocacy work with the North Carolina Chiropractic Association. They discuss the vital role of political action committees and the need for chiropractors to engage with legislators. Dr. Jaffe emphasizes the importance of advocacy in securing the future of chiropractic and encourages younger professionals to get involved.

In this inspiring episode of the ChiroSphere podcast, Dr. Ray Foxworth sits down with Dr. Irum Tahir to talk about her journey as a chiropractor, entrepreneur, and humanitarian. They explore the mind-body connection, the challenges of building a successful practice, and the power of self-care and team-building. Dr. Tahir also shares her passion for pediatric care, the importance of collaboration with medical professionals, and the impact of stepping outside your comfort zone.

How do chiropractic adjustments impact brain function and overall health? Dr. Ray Foxworth and neuroscientist Dr. Heidi Haavik explore the latest research on chiropractic care, from its role in stroke rehabilitation and chronic pain management to its potential effects on immune function and mental health. They discuss the importance of evidence-based practice, big data, and collaboration to advance the profession. Don’t miss this eye-opening conversation on the future of chiropractic science!

In this episode of ChiroSphere, Dr. Ray Foxworth talks with Dr. Nona DeVede, chiropractor and founder of Elevate Club, about her journey from personal loss to becoming a healer. They discuss the importance of self-development, self-validation, and shifting perspectives using the 'possibilities game.' Dr. Nona highlights the value of chiropractic care beyond symptom relief and addresses burnout in the profession. Tune in for inspiration on building a fulfilling, values-driven practice while prioritizing personal growth.

Dr. Ray Foxworth and Dr. Greg Friedman explore the often-overlooked topic of documentation in chiropractic care. Drawing on 25+ years of experience, Dr. Friedman shares insights on mastering coding, understanding medical necessity, and avoiding the pitfalls of poor documentation. They also discuss patient contracts, prepaid plans, ethical practices, and the role of AI in healthcare. Packed with practical advice and personal anecdotes, this episode is a must-listen for chiropractors looking to enhance compliance and patient care.

In this episode of ChiroSphere, Dr. Ray Foxworth and Dr. Michael Perusich explore the journey of transitioning into chiropractic, overcoming challenges in scaling practices, and the importance of understanding business metrics. They discuss the evolving landscape of chiropractic care, from cash-based practices to patient education, and emphasize the critical roles of leadership, communication, and coaching. Dr. Perusich also shares insights from his book, Adjusted Insights, highlighting the value of continuous learning and adaptation for long-term success in chiropractic.

In this episode of ChiroSphere, Dr. Ray Foxworth sits down with Sam Collins, a leading authority in chiropractic coding and billing. They explore the challenges of insurance reimbursement, the shift from sick care to health care, and the critical role of accurate documentation and coding. Collins shares insights on the upcoming ICD-11 coding system, the use of data to showcase chiropractic effectiveness, and how AI could revolutionize documentation processes. Tune in for expert advice and perspectives on the evolving role of chiropractic care in the healthcare system.

Dr. Ray Foxworth interviews Dr. Mario Fucinari, a chiropractor with over 35 years of experience. They discuss the critical role of compliance and documentation, the transformative power of chiropractic care, and how chiropractic education has evolved. Dr. Fucinari shares his perspectives on the chiropractic business and the importance of rehabilitation and offers valuable advice to new graduates. Tune in to hear about the importance of collaboration and the benefits of staying connected within the chiropractic community for ongoing growth and support.

Dr. Ray Foxworth sits down with Dr. Ron Farabaugh, a seasoned chiropractor with a wealth of experience. They explore the evolution of chiropractic care, the rise of evidence-based practices, and the ongoing divide within the profession. Dr. Farabaugh shares his journey into chiropractic, reflecting on significant changes and the importance of clinical guidelines and anecdotal evidence. The discussion highlights the cost-effectiveness of chiropractic care, the need for greater access, and the chiropractor's role in legislative change and proactive leadership within the field.

Kristi Hudson interviews Dr. Neema Moore, a chiropractic powerhouse and bestselling author. They discuss Dr. Moore's Confidence Now program, her experiences in Gambia, and the importance of empowering women in chiropractic. Dr. Moore shares insights on balancing personal and professional life, the impact of collaboration, and her recent TEDx talk. The conversation highlights the evolving role of women in chiropractic and the future of the profession.

In this special bonus episode of *ChiroSphere*, Dr. Ray Foxworth and Mark Abla tackle the complexities of offering discounts in chiropractic practices. They discuss the regulatory landscape, non-compliance risks, and why maintaining a single fee structure is essential. From understanding billing costs to implementing compliant discount strategies, they provide practical insights to help chiropractors enhance patient care while safeguarding financial and legal stability. Tune in for guidance on navigating discounts, care plans, and proper documentation in today’s regulatory environment.

Dr. Ray Foxworth talks with attorney Michael Coates about the unique challenges at the intersection of chiropractic care and personal injury law. They discuss the essentials of compliance, managing medical liens, and handling the financial aspects of personal injury cases. Coates shares key insights on improving business practices through clear financial policies, accurate documentation, and effective negotiation strategies. Tune in for actionable advice on how chiropractors can succeed in the personal injury field and leverage resources for continuous growth.

In this episode of ChiroSphere, Dr. Ray Foxworth interviews Dr. Kevin Christie, a chiropractor with deep expertise in both clinical practice and marketing. They explore the evolution of chiropractic care, the challenges of evidence-based practice, and the importance of modern marketing strategies. Dr. Christie shares lessons from working with pro athletes and highlights the need for chiropractors to adapt to meet today’s consumer demands. The conversation also covers the concerns of young chiropractors, burnout, and planning for retirement.

In this episode, Dr. Chad Woolner, a chiropractic physician and functional medicine practitioner, shares how a car accident involving his wife led him to discover chiropractic and sparked his passion for the field. He discusses the challenges of integrating functional medicine into chiropractic care, the shift to time-based pricing, and the importance of creating value in practice. Dr. Woolner also explores the potential of AI to revolutionize healthcare and improve patient care. Tune in for insights on integrating advanced clinical practices and the power of resilience in building a successful practice.

Dr. Ray Foxworth sits down with Jamie Greenawalt, president of Foot Levelers and a third-generation leader in her family business. Jamie shares how her grandfather's vision shaped the company, discusses the intersection of healthcare, business, and female empowerment, and highlights the importance of giving back. She also reveals insights from her work with global organizations like the World Bank, and Foot Levelers' initiatives to empower women and innovate for better patient outcomes.

Dr. Sokoloff shares his journey into the world of professional sports, revealing the challenges and rewards of working with elite athletes. He discusses the vital role of communication in meeting the needs of both the medical team and athletes, and his dedication to community health education, including producing award-winning injury prevention videos.

Gary Cuneo delves into the pivotal moments that have shaped the profession, from overcoming challenges in the 1970s to achieving major legislative victories. Discover how the landmark Wilkes vs. AMA lawsuit transformed the relationship between chiropractors and medical doctors, opening doors for research and collaboration. Gary also discusses the crucial role of political involvement, the strides made in integrating chiropractic into federal programs, and the powerful impact of the Foundation for Chiropractic Progress.

Dr. Cindy Howard, author of 'Positively Altered,' shares her journey and insights on embracing life's challenges and living authentically. She discusses her diverse background as a modern dancer, powerlifter, and chiropractic physician. Dr. Howard emphasizes the importance of self-reflection, embracing uniqueness, and not apologizing for who you are. She also talks about her upcoming podcast, 'Positively Altered,' where she aims to educate and inspire listeners on various health topics. Dr. Howard's book and speaking engagements focus on sexual health, overcoming adversity, and living authentically.

In this episode, Dr. Ray Foxworth interviews Johann Marron, an ad man with a unique take on advertising innovation. They discuss Johann's journey into advertising, the role of economics and AI in marketing, and the power of experiences and branding. Johann emphasizes the importance of authenticity and democratized consumer participation. They explore AI's impact on creating graphic assets, personalizing content, and streamlining chiropractic practices with tools like ChiroAI. Johann shares insights from his multicultural background and the importance of resilience and mentorship in business growth.

In this episode, Dr. Ray Foxworth interviews Eric Hoffman, a risk management expert in chiropractic care. They discuss common issues like board complaints and financial disputes, emphasizing the importance of communication and transparency. They explore the Chiro Jobs platform, the shift from independent clinics to associateships, and the concept of 'stagging,' a form of free internship. The conversation highlights finding the right practice fit, future corporatization of chiropractic care, and its benefits, including safer care, increased patient access, and greater lobbying power.

Dr. Brandon Steele, co-founder of ChiroUp, shares the inspiration behind creating this resource and its impact on chiropractic care's future. He discusses his work with sports teams, the importance of standardizing patient care, and building relationships with other healthcare providers. The conversation covers challenges and opportunities in the profession, the need for data and evidence-based practices, and the role of technology like AI in improving patient care. They also emphasize standardized data collection, documentation, and the importance of research in enhancing chiropractic care's perception and acceptance.

Join Dr. Ray Foxworth as he interviews Holly Jensen, COO of Cash Practice Systems. They explore the importance of investing in team members and creating a positive company culture. Holly shares her chiropractic journey, hiring insights, and strategies for overcoming limiting beliefs. They discuss increasing revenue, client retention, effective communication, and handling challenges like care cost and insurance. Tune in for valuable tips and resources like the Loyal Patient Journey. Plus, learn about Holly's supportive husband and her hidden talent for gardening.

Dr. Brian Capra, CEO of Genesis, discusses his chiropractic software's aim to boost efficiency and profitability for chiropractors. He highlights the use of cloud technology and AI for billing improvement and patient retention. We touch on challenges in medical billing and insurance reimbursement and how automation aids chiropractors. Additionally, we briefly mention software onboarding and share personal anecdotes about Brian.

Dr. Mark Sanna, CEO of Breakthrough Coaching, advocates outcome-based chiropractic management with objective criteria and effective communication. He advises niche specialization and passionate patient engagement. Addressing practice changes like electronic records, he emphasizes patient education and staff management. Dr. Sanna promotes his book 'Cracking the Code: Marketing Chiropractic' and new marketing tools like Chiro AI. He stresses the Foundation for Chiropractic Progress's role in enhancing visibility and unity within the profession.

Dr. Miles Bodzin, CEO of Cash Practice Systems, transitioned from a successful practice to aiding chiropractors. He has identified four patient behavior drivers and offers software to enhance patient follow-through. Cash Practice Systems prioritizes service, quality, and positive outcomes, fostering lasting client relationships. Effective team building involves strong leadership, fitting hires, and a positive work environment. Sustaining practice growth relies on excellent care, loyalty, and patient enrollment and retention.

Kathy Widener, an expert in Medicare compliance, billing, and documentation, discusses her chiropractic journey and industry insights. We cover Medicare billing pitfalls, stress staff training, and Kathy's EO involvement. The conversation highlights sales in healthcare, financial discussions, and the benefits of joining entrepreneurial organizations. Kathy introduces new initiatives at KMC University, emphasizing continuous learning beyond chiropractic.

We interview Marc Abla, CEO of the Illinois Chiropractic Society. They discuss Marc's journey into chiropractic and his passion for the profession. We also talk about the growth and initiatives of the ICS, the importance of state associations, and the challenges faced by chiropractors in billing, documentation, and practice management. Marc shares his goals for the future of chiropractic care in Illinois and discusses the services provided by PractiSync, an ICS-owned management service organization.

Dr. Ray Foxworth and Dr. Tim Bertelsman discuss advancing chiropractic through ChiroUp, emphasizing evidence-based care, patient education on exercise, and adapting to outcome-based reimbursement. They highlight patient responsibility, effective communication, and ChiroUp's upcoming EHR release for improved documentation and billing.

Dr. Carl S. Cleveland III, President of Cleveland University, Kansas City, discusses his family's rich chiropractic legacy and his leadership in shaping the profession's future. He shares insights into expanding educational offerings and promoting unity within chiropractic. Dr. Cleveland highlights challenges and emphasizes educating the public on chiropractic care's benefits, especially in pain management and for aging populations.

We interview Noah St. John, creator of Afformations, about coaching for peak performance and business growth. Afformations reshape thoughts positively by asking empowering questions. Noah tackles "head trash" with client success stories, emphasizing personalized systems and mindset control. He aids chiropractors in income diversification, stressing goal clarity and successful habits. His book, 'The Seven Figure Chiropractor,' outlines a formula for practice scaling and liberated living.

Dr. Rachel Wendt, Executive Director of the Kentucky Association of Chiropractors, shares her journey into chiropractic leadership and highlights the profession's challenges. Motivated by her grandparents' health issues, she emphasizes the importance of advocacy through associations and discusses her work in Kentucky, particularly regarding insurance reimbursement and prior authorization legislation.

Dr. Bill Morgan, a prominent figure in chiropractic, emphasizes its role in hospitals and drug-free patient care. He discusses challenges in gaining recognition and Parker University's focus on human performance. In an interview with Dr. Ray Foxworth, William E. Morgan, President of Parker University, explores the future of chiropractic education, advocacy, and emerging trends like AI in health records. The conversation concludes with light-hearted questions.

Joey Coleman, a customer and employee experience expert, emphasizes the importance of lasting relationships with customers and employees. He introduces the eight phases of patient-chiropractor relationships, stressing personalized experiences and employee engagement. With Dr. Ray Foxworth, they discuss strategies for enhancing both customer and employee experiences, adapting to changing expectations, and leveraging technology.

Brad shares his passion for advancing chiropractic through healthcare technology, highlighting the internet's role and the future of data analytics. He discusses the creation of a data lake for chiropractic, promising evidence of its effectiveness.

Dr. Gilles LaMarche, a chiropractor and educator, joins us to discuss personal development, integrity in patient care, and advancing chiropractic education. We cover purpose statements, team empowerment, fundraising, and the impact of business entities entering the field. Dr. Gilles also shares insights from his work with the Australian Spinal Research Foundation and his upcoming book, 'You Were Born to Thrive.'

We discuss topics such as compliance, financial policies, and driving the chiropractic profession forward. Kristi shares her journey of joining ChiroHealthUSA and its impact on her career. They also discuss the importance of valuing employees, creating a positive company culture, and implementing the entrepreneurial operating system (EOS) to run a successful practice.

Bharon shares his journey and passion for chiropractic, which began when he took a job at a chiropractor's office and witnessed the life-changing results of chiropractic care. He emphasizes the need for collaboration in the chiropractic profession to overcome internal divisions and work towards making chiropractic the number one healthcare choice in the world.

Aaron Reynolds discusses the challenges of selling chiropractic services and the importance of knowing your numbers in business. Aaron shares his passion for helping chiropractors communicate the value of their work and overcome business challenges.

Dr. Rosemary Batanjski shares her journey in chiropractic, from building the practice of her dreams to retiring from clinical practice at 40. She discusses her passion for starting the Women Chiropractors organization and the importance of mentorship in the profession.

Dr. Mark Studin discusses the importance of chiropractic care and its role as a drugless first option for pain management.

Links to discussed studies:
Studin, March 2024: https://bit.ly/497RBBf
Whedon, 2018: https://bit.ly/3vkBeDB
Blanchette, 2017: https://bit.ly/49fIDlC
Ndetan, 2020: https://bit.ly/4cupS0A

Dr. Jay Greenstein discusses his motivation and passion for chiropractic, driven by a sense of justice and the desire to ensure chiropractic has its rightful place in healthcare.

Kim Klapp, a practice facilitator and office manager, discusses the importance of training chiropractic assistants (CAs) and their role in a chiropractic practice's success.

The mission of ChiroSphere is to provide chiropractors, their employees, and patients with valuable insights, resources, and strategies to enhance the quality of life in the chiropractic profession. We aim to support chiropractors in improving their skills, knowledge, and business acumen, ultimately leading to the well-being of their patients and the success of their practices. We are dedicated to empowering chiropractors and their communities to achieve optimal health, professional growth, and overall fulfillment.