Your Path to Book Publishing

Your Path to Book Publishing

By: Juxtabook

Language: en

Categories: Business, Entrepreneurship, Arts, Books, Education, How To

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the B...

Episodes

Why I Told This Author Not to Self-Publish Their Book
Oct 27, 2025

Self-publishing gives authors incredible freedom—but it’s not the right fit for everyone.

In this episode of Your Path to Book Publishing, we’ll look at a real-world example of an author who seemed ready to self-publish—until it became clear that wasn’t the best path for their goals.

You’ll learn:

When self-publishing might hurt your author brand instead of helping it What to consider before investing time and money into publishing on your own How hybrid or traditional publishing could better align with your long-term goals The key questions to ask before choo...

Duration: 00:10:02
The Most Overlooked Part of a Book Launch and Book Marketing (And Why It Matters More Than You Think)
Oct 13, 2025

You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.

In this episode of Your Path to Book Publishing, you’ll learn:

 The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your release date How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week Practical ways to engage your audience—even if your launch is right a...

Duration: 00:09:53
Is Self-Publishing Still Worth It? 7 Steps Every Nonfiction Author Needs to Know
Oct 06, 2025

Is self-publishing still worth it in 2025? For nonfiction authors, the answer depends on understanding the evolving publishing landscape and the strategies that drive long-term success.

In this episode of Your Path to Book Publishing, discover seven essential steps to successfully self-publish a nonfiction book in today’s market. The episode also explores why more authors are choosing self-publishing over traditional or hybrid publishing — and the exact strategies being used to make it work.

Listeners will learn how the industry continues to shift: Amazon KDP and IngramSpark adjusting fees and policies, new print-on-demand platforms like...

Duration: 00:13:23
Why Book Reviews Are the Secret Fuel Behind Every Successful Author
Sep 29, 2025

Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful Author

Why do some books climb the Amazon charts while others stall out? The answer isn’t just ads, bulk sales, or clever book marketing tactics—it’s reviews.

In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You’ll learn how they boost your book’s visibility, fuel your Amazon ads, build trust with readers, and keep your book selling long after launch wee...

Duration: 00:10:08
Using AI as Your Developmental Editor — A Way to Strengthen Your Nonfiction Book
Sep 22, 2025

Many authors think of AI only as a shortcut to write faster. But what if it could actually serve as your developmental editor?

In this episode of Your Path to Book Publishing, I share the exact AI strategy I used on my own book draft—how it flagged weaknesses I completely missed and how you can use it to sharpen your writing without losing your voice.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why good prompts are the difference between vague notes and actionable editing feedbackHow to use audience details to g...

Duration: 00:09:14
Ai, Copyright, and the Future of Book Publishing
Sep 15, 2025

A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agreed to pay one of the largest copyright recoveries in U.S. history for using pirated books to train their models.

In this episode of Your Path to Book Publishing, we’ll break down what happened, why it matters, and how you can protect your work in the age of AI, whether you’re self-publishing, hybrid publishing, or working with a traditional publisher.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:<...

Duration: 00:09:43
Book Advances Explained: What Every Nonfiction Author Needs to Know
Sep 08, 2025

Here’s a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal?

In this episode of Your Path to Book Publishing, we’re unpacking the reality of book advances—what they are, how they’re paid, and the contract details that matter more than the headline number.

If you’re a nonfiction author exploring traditional publishing as a path to boost your credibility, speaking opportunities, consulting pipeline, or business growth, this episode will give you the clarity you need.

Here’s what you’ll...

Duration: 00:15:50
What I’ve Learned (So Far) Writing My First Nonfiction Book
Aug 25, 2025

What actually happens when someone who helps authors every day finally sits down to write their own book?

In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal update on my writing process—what’s working, what’s surprising me, and the things I’ll absolutely do differently next time. If you’re writing your first book or somewhere in the messy middle, you’ll find encouragement and practical takeaways from the trenches.

Whether you’re self-publishing or exploring traditional or hybrid publishing, this episode is full of honest insights that will help y...

Duration: 00:13:52
Stop Marketing Your Book. Start Building It With Your Fans.
Aug 18, 2025

What if your most effective book marketing strategy starts long before you type “The End”?

In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to strangers... you’re celebrating with a team of believers.

You'll learn:

Why traditional launch plans often fall flat for nonfiction authorsHow co-creation...

Duration: 00:08:27
You Don’t Want a Bestselling Book. You Want What It Brings You
Aug 11, 2025

Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they believe that title will unlock: more clients, paid speaking opportunities, credibility, and momentum.

In this episode of Your Path to Publish, we’re unpacking the real reasons behind the bestseller obsession—and reframing it into a strategy that actually delivers results. Because the goal isn’t just to hit a list. The goal is to build a book that moves your business and brand forward.

Whether your path is self-publishing, hybrid, or tradi...

Duration: 00:09:06
How to Identify and Reach the Right Audience for Your Nonfiction Book
Aug 04, 2025

Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience.

In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why vague audience definitions (like “first-time managers”) fall flat—and what to do insteadHow to align your book’s content with your readers’ stage of awareness and needsWhere...

Duration: 00:08:15
How to Write a Book When You Have No Time
Jul 28, 2025

You’ve got the idea. You’ve got the passion. But you can’t seem to find the time.

In this episode of Your Path to Book Publishing, I’ll walk you through a simple but powerful exercise that has helped both me and my clients uncover hidden writing time—sometimes up to 60 minutes a day. It’s called the Time Awareness Audit for Authors, and it might just be the thing that finally gets your book moving forward.

We’ll cover:

Why waiting for “the perfect time” is the biggest myth in writingHow to r...

Duration: 00:07:46
Writing a Book Is a Team Sport: How to Build the Right Author Support Team
Jul 21, 2025

You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life.

In this episode of Your Path to  Book Publishing, we’re talking about why writing and publishing a book is a team sport—and who you actually need on your side to finish strong, reach readers, and build your author business.

📚 Whether you're self-publishing, working with a hybrid publisher, or aiming for a traditional deal, this episode will help you figure out who belongs on your book dream team.

BY...

Duration: 00:09:54
What an Amazon Bestselling Book Really Means
Jul 14, 2025

You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it?

In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, consultant, or entrepreneur working on your book launch or building your author platform, this is the episode for you.

BY THE...

Duration: 00:10:16
Why Your Book Might Fail (and How to Prevent It): The Power of a Premortem
Jul 07, 2025

How to Prevent Your Book Launch from Flopping: The Power of a Pre-Mortem

You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?

In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across every stage of your author journey.

Whether you're self-publishing, planning a business book launch, or building your author...

Duration: 00:11:00
Celebrating 100 Episodes: My Thoughts on Book Publishing, Branding, and Building a Career as an Author
Jun 30, 2025

It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or just found Your Path to Book Publishing.

In this milestone episode, I’m doing things a little differently. I’m sharing lessons learned from 100 podcast episodes and nearly 15 years in the publishing industry. You’ll hear my thoughts on where the publishing world is headed, how AI is reshaping the author experience, and what I believe every nonfiction author should focus on first.

BY THE TIME YOU FINISH LISTENING...

Duration: 00:13:54
How to Get Your Book on Local Bookstore Shelves (And Why It Still Matters)
Jun 23, 2025

In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore.

In this episode of Your Path to Publish, we’re diving into why bookstores still matter, how to approach them, and what you need to know before walking in with your elevator pitch.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why bookstore placement still holds...

Duration: 00:10:25
How to Use Your Book to Build a Lead Generation Funnel
Jun 16, 2025

You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It should bring you leads, build trust, and drive your business forward.

In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works behind the scenes to attract your ideal clients. We’ll walk through how the free + shipping model works, how to map out your funnel, and how to m...

Duration: 00:11:24
How Nonfiction Authors Make a Living (Hint: It’s Not Just Book Sales)
Jun 09, 2025

Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In this episode of Your Path to Publish, we’re diving into how successful nonfiction authors actually earn a living—and how you can do the same by building smart, scalable income streams around your book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why book royalties alone rarely pay the bills (and what to do instead)Five proven income streams authors use to grow a sustainable busine...

Duration: 00:08:28
Self-Publishing? Here’s Exactly How to Market Your Book for More Sales
Jun 02, 2025

Top Strategies on How to Market a Self-Published Book

You hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic.

In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling books. From your author brand to advanced tools like ads and influencers, this episode will help you build a strong marketing foundation that scales over time.

BY THE TI...

Duration: 00:10:12
The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think)
May 26, 2025

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:<...

Duration: 00:08:08
Where to Find Book Publishers (and How to Avoid the Wrong Ones)
May 19, 2025

You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time?

In this episode of Your Path to Publish, we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writing a nonfiction book, memoir, or business book, this episode will help you focus your energy where it matters most.

BY THE TIME YOU FINISH L...

Duration: 00:10:19
The Realities of Author Rejection: What Happens After You Submit Your Book
May 12, 2025

You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?

In this episode of Your Path to Publish, we’re tackling one of the hardest parts of the publishing process—rejection. Whether you’ve already received a “thanks, but no thanks” or you’re dreading your first, this episode will help you reframe rejection and stay in the game.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What actually happens after you submit your book to an agent or publisherWhy rejection is often about timing, trends...

Duration: 00:07:07
Do You Really Need a Platform to Get a Book Agent? Here’s the Reality for Nonfiction Authors
May 05, 2025

If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you.

You’ve probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn’t matter. So what’s the truth?

In this episode of Your Path to Publish, we’re cutting through the confusion and breaking down what agents actually want to see, what “platform” really means, and how to build momentum—even if you're starting from scratch.

BY THE TIME YOU FINISH...

Duration: 00:08:28
What Actually Moves the Needle? Top Strategies to Boost Amazon Book Sales
Apr 28, 2025

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.

In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to using Amazon the right way.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to optimize your book listing to get...

Duration: 00:11:54
How to Stay Motivated and Actually Finish Writing Your Book
Apr 21, 2025

Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.

In this episode of Your Path to Publish, we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The science behind why your motivation fades (and how to get it back)Proven techniques to build consistent writing habitsHow to silence your inner critic...

Duration: 00:08:25
Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks
Apr 14, 2025

Episode Description:

Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, develop, and refine your nonfiction book theme so it’s cohesive, compelling, and memorable.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why your theme is the glue that holds your book togetherHow to uncover the core message you want readers to take awaySimple strategies to align your book’s structure with its themeTips for cutting the fluf...

Duration: 00:09:48
The 5 Biggest Book Marketing Mistakes & How to Avoid Them
Apr 07, 2025

You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking about themselves too much, or simply running out of momentum after launch.

In this episode, we’ll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The #1 mistake authors make when...

Duration: 00:07:10
Is There Really Room for Your Book? Having Scarcity vs. Abundance Mindset
Mar 31, 2025

Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?

If so, you’re not alone. But these thoughts come from a scarcity mindset, which can hold you back from finishing and successfully launching your book.

In this episode of Your Path to Publish, we’re breaking down the scarcity vs. abundance mindset—and how shifting to an abundant perspective can unlock new opportunities in your author journey.

BY THE TIME...

Duration: 00:09:53
Top 10 Tips for Success in Indie Publishing
Mar 24, 2025

You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?

Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book?

In this episode, we’re breaking down everything you need to know about indie publishing so you can decide if it's the right path for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN...

Duration: 00:10:07
How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer
Mar 17, 2025

Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—making the process more efficient, creative, and enjoyable. But how can you use them effectively as an author?

In this episode of Your Path to Publish, we explore how AI is reshaping the writing world and the best tools to enhance your workflow.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How AI can help you break through writer’s block an...

Duration: 00:09:45
The One-Second Rule: How to Make Your Book Title Stick
Mar 10, 2025

Can your book title pass the one-second test?

In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader.

BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:

What the one-second rule is—and why it matters3 essential principles for crafting a compelling nonfiction book titleReal-world examples of titles that captivate readers instantly

Plus, I'll share actionable steps you can take today to test your title and get feedback.

Tune in to l...

Duration: 00:09:14
Hybrid Publishing: The Best of Both Worlds or Buyer Beware?
Mar 03, 2025

Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?

In this episode, we’re diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What hybrid publishing actually involves and how it compares to traditional and self-publishingThe key benefits of hybrid publishing—from higher r...

Duration: 00:14:08
The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process
Feb 24, 2025

Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should you go? You’re not alone—and the solution might be simpler than you think.

In this episode, we’re diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer’s block, and help you craft an engaging, impactful book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The power of a well-structured outline to kee...

Duration: 00:08:49
How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies)
Feb 17, 2025

Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.

In this episode, we’ll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The four essential steps to creating a book marketing strategy that aligns with your goalsHow to identify your target audience and choose the right marketing channels10 effective marketing tactics—from build...

Duration: 00:10:39
The Hidden Power of Word Count – Why It Can Make or Break Your Book
Feb 10, 2025

Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it could be your word count.

In this episode, we’re diving into why word count matters more than you think. From reader engagement to marketability and even your publishing options, the length of your manuscript plays a bigger role than you realize.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

✅ The ideal word counts for diff...

Duration: 00:08:16
Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine
Feb 03, 2025

Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.

In this episode of Your Path to Publish, we’re diving deep into the essentials of building a brand that connects with your audience, aligns with your message, and amplifies your impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What an author brand really is—and why it’s more than just a logo or tagline.How to def...

Duration: 00:10:01
How to Get Your Book Published: 8 Essential Steps for Success
Jan 27, 2025

Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.

In this episode of Your Path to Publish, we’re breaking down the step-by-step process of turning your manuscript into a published book. From perfecting your draft to pitching literary agents or exploring self-publishing, this episode is your roadmap to navigating the publishing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The critical steps to refine your manusc...

Duration: 00:11:39
Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success
Jan 20, 2025

Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or refining your next big idea, this episode is your ultimate guide to crafting a successful nonfiction book.

In this episode of Your Path to Publish, we break down the complete process of nonfiction writing—from choosing the perfect topic to publishing and marketing your masterpiece.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to define your book’s purpose, audience, and main takeaway to set a strong f...

Duration: 00:10:08
The Fearless Author: 4 Ways to Embrace Growth Over Goals
Jan 13, 2025

As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failure?

In this episode, we’re exploring what it means to be a fearless author: setting bold goals, embracing failure as a teacher, and carving out space for creative exploration without limits.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why goals are tools for growth, not just measures of success.How to embrace failure as part of you...

Duration: 00:09:40
Reflecting on 2024: Gratitude, Mentorship, and Ambition for Authors
Dec 23, 2024

Do you want to build a meaningful author journey in 2025?

In this reflective episode, we close out the year by exploring three powerful themes that can transform your writing journey: Gratitude, Mentorship, and Ambition.

These aren’t just buzzwords—they’re the foundation for staying grounded, building strong connections, and pushing forward in your author career.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How a simple gratitude practice can shift your mindset and fuel your creativityThe power of mentorship and how it can unlock new oppo...

Duration: 00:08:51
Is Hybrid Publishing Right for You?
Dec 16, 2024

Navigating today’s expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blends elements of traditional and self-publishing, but is it the right path for you and your book?

In this episode, we demystify hybrid publishing, exploring its key features, advantages, and challenges. Whether you’re curious about retaining your rights, maximizing royalties, or offloading project management, this deep dive will help you make an informed decision.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What hybrid publishing is and how it differs from traditional and self-p...

Duration: 00:10:48
Choosing the Right Book Type to Write Your Best Book
Dec 09, 2024

Are you feeling stuck or unsure about the direction of your book? It might be because you’re not clear on the type of book you’re writing. Understanding your book type not only helps you structure your content but also ensures you resonate with your target audience and meet their expectations.

In this episode, we’re diving into the 10 book types identified at Juxta Book and how to select the one that aligns with your message, goals, and readers.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The 10 distinct book types and how they...

Duration: 00:12:30
Is Building Your Author Brand and Social Media Worth It?
Dec 02, 2024

Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if the time, energy, and uncertainty involved will truly pay off.

In this episode, we explore the purpose behind creating an author brand and how social media can become a powerful tool to connect with your audience and build credibility—when used strategically.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why defining your brand is essential to standing out as an author.How to choose the best social media plat...

Duration: 00:10:14
How to Thank an Author (And Why It Matters)
Nov 25, 2024

This week on Your Path to Publish, we reflect on the spirit of Thanksgiving and explores meaningful ways to show gratitude to authors. Whether it’s a favorite book that changed your life or a local author whose journey you want to support, we shares simple yet impactful ways to make a difference in an author’s world.

In this episode, you’ll discover:

How to express gratitude to authors who’ve impacted youEasy ways to support authors in your communityThe power of personal connections in today’s digital worldActionable steps to thank authors and share...

Duration: 00:04:20
A Big Mistake Authors Make When they First Get Started
Nov 18, 2024

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If you've invested months or years into writing a book, only to feel lost or disappointed when it launches, it might come down to a lack of planning and strategy. 

This episode dives into the components of an effective author strategy and how to ensure you’re on the right path from the start.

By the end of this episode, you’ll know:

Why having a strat...

Duration: 00:08:25
How Much Do You Pay a Literary (Book) Agent?
Nov 11, 2024

In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a literary agent? 

We'll explore not only the cost but also the value that literary agents bring to the table, the benefits of working with them, and how to ensure you're getting a good fit for your book and career.

By the end of this episode, you’ll know:

What a literary agent does and how they help you land a traditional publishing dealThe typ...

Duration: 00:08:53
Can a Self-Published Book Become a New York Times Bestseller?
Nov 04, 2024

In today’s episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times bestseller list? 

While it's certainly a difficult feat, it’s not impossible. We’ll go over what it takes to hit this prestigious list, from understanding how the list works to expanding your book’s distribution, and the strategic actions that can help get you there.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How the New York Times bestseller list operates and what factors go into mak...

Duration: 00:09:23
Building Your Reader Community: How to Connect with Your Audience and Grow Your Author Platform
Oct 28, 2024

In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audience. 

Whether you're just starting out or looking to strengthen your engagement with readers, I'll walk you through the steps to build a meaningful community. You'll learn about the different types of communities, choosing the right platform, and how to offer value that resonates with your audience. 

Plus, I’ll share actionable steps to get you started.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The key differ...

Duration: 00:10:23
The Power of Beta Readers To Maximize Your Book’s Potentials
Oct 21, 2024

In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing momentum, beta readers offer valuable feedback that can take your book to the next level. I’ll share strategies on how to maximize your time with them, provide clear instructions, and start engaging your audience early. Plus, I’ll reveal my favorite question to ask beta readers to ensure you get the most helpful feedback.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to assemble a diverse group of beta r...

Duration: 00:09:59
Discover Your Author Model: The Key to Defining Your Author Journey
Oct 14, 2024

Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s episode, we explore the benefits of identifying your author model and how it helps with decision-making, setting expectations, and launching your book successfully.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The four categories of author models: Legacy Builders, Influence Strategists, Insight Illuminators, and Learning LeadersHow your author model can shape your book’s impact and publishing pathHow to take the free author model quiz to identify your model and unlock...

Duration: 00:08:46
Should You Use NetGalley to Promote Your Book?
Oct 07, 2024

Episode Title: Should You Use NetGalley to Promote Your Book?

Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it works, and whether it’s the right fit for your book marketing strategy. From connecting with influential readers to gathering early reviews, NetGalley offers plenty of potential—but it also comes with its own set of challenges.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The pros and cons of using NetGalley to get early reviews and build social proofHow...

Duration: 00:12:56
Overcoming Procrastination and Building Consistency in Your Writing
Sep 30, 2024

Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to overcome procrastination and embrace a mindset that helps you move forward confidently with your writing.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The difference between excellence and perfectionism and how it affects your writingThe importance of consistency, even when setbacks happenHow to set achievable writing goals and develop habits to stay on track

Learn more about Your Path to Book Publishing by visiting J...

Duration: 00:08:41
How Many Books Do You Need to Sell to Be a Successful Author?
Sep 23, 2024

You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?

In today’s episode, we dive into the real numbers behind book sales, how to measure success as an author, and why book sales alone aren’t the best indicator of your book’s impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The hidden stats behind average book sales and what they mean for your successHow to define success for yourself beyond j...

Duration: 00:13:52
Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A)
Sep 16, 2024

Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliable resources, sift through the options, and find the best fit for your goals as an author.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to evaluate author resources and service providersTips for identifying trustworthy platforms and support based on your genre and goalsRecommendations for specific author resources, including Kindlepreneur and BookBub

Learn more about Your Path to Book Publishing by...

Duration: 00:13:07
Is Your Book Idea Worth Pursuing? Try This Writing Exercise
Sep 09, 2024

Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?

In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it’s something you want to pursue further.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to use the "flash write" exercise to gauge your interest in your book ideaKey questions to ask yourself during...

Duration: 00:08:01
Why You Will Be Disappointed In Your Book Publisher
Sep 02, 2024

For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn’t meet their expectations.

In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The reality of what traditional publishers offer and what they expect from youHow to align your vision with your publisher's to avoi...

Duration: 00:11:48
Increase Your Book Royalties by Selling Directly to Readers
Aug 26, 2024

What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? 

What if you had the contact information of everyone who purchased your book?

In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The benefits of selling your book directly through your websiteHow to leverage self-publishing platforms to increase your profitsThe potential trade-offs and how to...

Duration: 00:14:56
Using Neuroscience to Make you a Better Book Author.
Aug 19, 2024

Are you struggling to finish your book? Getting feedback that your manuscript is missing something? 

It might not be a bad book but a blind spot based on your thinking style.

In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How thinking styles influence your writing and what might be missing in your manuscriptWays to identify and leverage your thinking preferences to improve your writingTips for balancing different thinking styles to...

Duration: 00:17:11
Create a Book Sub-Title that Excites Your Reader
Aug 12, 2024

Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. 

This is especially crucial for non-fiction authors aiming to engage their target audience.

In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to create engaging subtitles that capture attention and convey your book's promiseDifferent approaches to crafting effective subtitlesTips for combining subtitle strategies to maximize impact

Lea...

Duration: 00:11:00
Turn a Bad Book Title Into a Great One
Aug 05, 2024

Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.

In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why a compelling book title is essential for non-fiction authorsDifferent approaches to crafting an impactful book titleTips for ensuring your title is searchable, clear, and attention-grabbing

Stay tuned for the end of...

Duration: 00:15:14
Are You Making These 6 Mistakes with Your Ideal Book Reader?
Jul 29, 2024

Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.

In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to identify and focus on your specific ideal readerStrategies for meeting your readers where they areTips for simplifying your message and positioning yourself as a guide

Stay tuned for the en...

Duration: 00:12:03
How to Overcome Author Imposter Syndrome
Jul 22, 2024

Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?

In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to reframe imposter syndrome to boost your confidence and motivationPractical strategies to recognize and counteract self-doubtThe unexpected benefits of imposter thoughts and how they...

Duration: 00:12:55
What you must know to get your book on an Amazon Bestseller List
Jul 15, 2024

Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.

In this not-what-you-would-expect episode, you'll understand the secrets to the Amazon bestseller chart and how to leverage this achievement to elevate your authority and visibility.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The significance of the Amazon bestseller badge and what it means for your book's successKey strategies for choosing the right categories and boosting your book's rankingHow to use your bestseller status to build trust and ex...

Duration: 00:19:15
The One Thing You Must Know About Your Ideal Book Readers
Jul 08, 2024

What is the core problem or challenge your ideal book readers are struggling with?

Nailing this crucial insight can mean the difference between a book that gathers dust on shelves and one that fundamentally changes lives.

In this thought-provoking episode, you’ll learn about pinpointing your readers' burning needs and desires — the key to crafting a book that captivates them from the first page.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to understand the primary problem or challenge your ideal reader facesWhy it’s vital to meet...

Duration: 00:14:30
7 Ways to Leverage Your Book to Boost Your Business
Jul 08, 2024

Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?

For entrepreneurs, consultants, and coaches, publishing a book can be the secret weapon to shattering through barriers and unlocking exponential business growth.

In this jam-packed episode, you’ll find seven powerful strategies for leveraging your book as the ultimate marketing tool to boost credibility, land high-paying gigs, and deeply impact your audience's lives.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to use your book as an "ulti...

Duration: 00:13:15
Launching a Successful Book with Limited Time
Jul 08, 2024

Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities?

Many authors face an inevitable time crunch as their publication date nears, often feeling overwhelmed and underprepared for their big debut.

In this insightful episode, you’ll hear about practical strategies for leveraging even the smallest windows of time to market your book effectively and set yourself up for a successful launch, no matter how busy your schedule is.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to i...

Duration: 00:13:20
6 Ways You are Losing Money by Waiting to Publish Your Book
Jul 08, 2024

Have you been putting off publishing your book because you're worried it's not quite perfect yet?

Many aspiring authors fall into the perfectionism trap, continuously polishing their work while opportunities for increased income slip through their fingers.

In this episode, you’ll discover the financial realities of delaying your book launch and receive a clear roadmap for overcoming your fears and getting your book out into the world.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How publishing a book can instantly increase your...

Duration: 00:11:59
5 Common Mistakes of First-Time Authors and How to Avoid Them
Jul 08, 2024

Have you found yourself stuck in the endless loop of trying to write the perfect book? Are you unsure of who you're even writing for?

Many first-time authors make these common mistakes that can ultimately lead to a manuscript that never sees the light of day.

In this episode, we’ll discuss these two hangups and other popular mistakes of first-time authors — plus, the tools you need to avoid them so you can get your book written and published faster!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How...

Duration: 00:13:37
Which Publishing Path is Best For You?
Jul 08, 2024

Are you tired of feeling lost in the sea of publishing options, unsure of which path will lead you to success?

Many authors make the mistake of rushing into the publishing process without fully understanding the implications of each route or aligning it with their deeper motivations for writing their books.

In this episode, I guide you through the publishing labyrinth and help you uncover your true 'why' for writing, empowering you to select the path that best serves your vision.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
...

Duration: 00:12:38
Trailer | Welcome to the Your Path to Publish Podcast!
Jul 05, 2024

For years, you've walked down the aisles at your local bookstore or seen the airport displays and thought, that could be me. I want to write a book. Now, after pouring your heart into writing a book for the past six months or more, you are eager to share it with the world. Having this book published would instantly boost your credibility and attract new clients.

But a quick Google search on how to publish a book has overwhelmed you with questions such as these. What are the criteria to know if it's better to publish with...

Duration: 00:02:58
Q&A, Author's Commitment to Marketing
Feb 16, 2024

Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.

Understanding the Audience: Emphasizes the importance of knowing who your readers are and where they spend their time.

Author Commitment: Stresses the need for authors to actively participate in marketing their books, given today's short attention spans.

Strategies for Engagement:

Authors can position themselves as subject matter experts.Let the book's content naturally attract readers.

Creating Connections: Notes the importance of multiple engagements with potential readers before they decide to buy.

Effort is Key: Concludes that...

Duration: 00:05:23
Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"
Feb 14, 2024

In this episode of Juxtabook, we dive deep into the common pitfalls first-time authors encounter on their journey. We are playing you a clip from the recently concluded Author Edge Virtual Summit, where Platte Clark, presented "The 17 Blunders of First-Time Authors."

Who is Platte Clark?

Platte is an internationally published fiction author with Simon & Schuster, author of The Bad Unicorn Trilogy which has sold over 200,000 copies worldwide. He is a highly sought-after ghostwriter, collaborating with renowned thought and business leaders around the globe and has ghostrwitter over 17 books. Platte is also a member of the W...

Duration: 00:11:29
5 Simple Steps to Identify Your Audience Hangout Place Using Amazon
Feb 12, 2024

Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon's vast data to refine your book's positioning and audience understanding.

Highlights:

Identify Your Genre: Begin by clearly defining your book's genre. Precision here sets the stage for effective research.Find Your Amazon Category: Use Amazon's categories to pinpoint where your book belongs. Focus on the top three categories that align with your content.Research Books and Authors: Explore similar titles in your categories. Aim to identify books with shared audiences, concentrating...

Duration: 00:05:01
The 5 Phases in Your Author Journey
Feb 07, 2024

Five Key Phases of the Author Journey:

Book Development:Writing and refining the manuscript.Gathering feedback from alpha or beta readers.Analogy of preparing a meal to describe the process of book development.Book Publishing:Decision-making regarding the publishing route (traditional, self, or hybrid).Finalizing book title, cover design, and layout.Author Branding:Building a personal brand beyond logos and business cards.Emphasizing personality, authenticity, and community engagement.Launch and Marketing:Planning and executing the book launch.Strategies for creating buzz and connecting with the audience.Beyond...

Duration: 00:06:00
Thoughts on the Juxtabook 2024 Author Edge Virtual Summit
Feb 05, 2024

On February 2, 2024, the Juxtabook 2024 Author Edge Virtual Summit took place—this bonus episode of Beyond the Book reviews six insights that we learned and heard from our session speakers and attendees.   

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join Today

Duration: 00:07:44

Q&A, When to Hire a Ghostwriter in Your Author Journey
Jan 26, 2024

Episode OverviewIn this episode of "Beyond the Book," we tackle the significant yet often overlooked aspect of hiring a ghostwriter for your book project. We discuss when and why an author might consider bringing a ghostwriter on board, outlining the benefits, roles, and signs that indicate the need for one.

Key Points Discussed:

Understanding Ghostwriters: Breaking down the misconception that ghostwriters are solely for writing, and exploring their broader role in idea development and editing.When to Consider a Ghostwriter: Delving into the reasons for hiring a ghostwriter, such as enhancing idea development, tackling the actual...

Duration: 00:05:26
Navigating the World of Co-Authorship
Jan 24, 2024

Episode Overview

In this episode of "Beyond the Book," we delve into the complex yet rewarding realm of co-authorship. We discuss the potential benefits and challenges of co-authoring a book and provide essential advice for those considering this collaborative journey.

Key Points Discussed:

Co-Authorship Realities: Understanding that co-authorship is more than a casual agreement and can be as intricate as a business partnership.Why Choose a Co-Author: Examining the reasons behind opting for co-authorship, whether it's filling knowledge gaps, improving writing, or gaining added credibility.Approaching it Like a Business: Treating co-authorship as a...

Duration: 00:05:44
Mastering Community Creation to Build Your Author Brand
Jan 22, 2024

In this episode, we dive deep into the essentials of building your own community as an author. We explore the advantages and challenges of being a community leader and offer practical steps to establish and grow your own group.

 

Key Points Discussed:

Community Building Basics: Understanding the initial steps in creating a community, including choosing the right platform (like email newsletters, Facebook groups, etc.) and understanding the trade-offs of each.Social Media Dynamics: The nuances of fostering growth and connections in social media groups, and the importance of monitoring group dynamics.Effort and Growth: I...

Duration: 00:05:02
Building and Participating in Author Communities
Jan 17, 2024

Episode Overview:

Learn about the introduction to the significance of community building for authors, with an emphasis on the various experiences and impacts of being part of communities.

Key Highlights:

The diversity of community forms available to authors, ranging from social media groups to more traditional forums.The role of community participation in enhancing an author's brand.Strategies for choosing the right community that aligns with an author's interests and expertise.Tips for contributing effectively to existing groups and establishing a credible voice and brand.Insights into creating one's own...

Duration: 00:05:31
Navigating the Challenges of Selling and Engaging Readers in Today's Book Market
Jan 15, 2024

Ep. 38 Why is selling a book so hard?  (A look at reading rates)

In this episode, we dive into the perplexing challenge of selling books in the current market, despite their affordability.

Key Statistics:

A startling revelation from a YouGov.com survey: In 2023, only 54% of Americans read at least one book, implying 46% read none.Reading habits breakdown: 5 books a year places you in the top 33%, 10 books in the top 21%, and 50 books in the top 1%.

Discussion Points:

Evolving Reading Habits: Understanding how content consumption is shifting from traditional books to digital platforms.The I...

Duration: 00:04:32
The Author Edge Summit - Feb 2, 2024
Jan 12, 2024

THE AUTHOR  EDGE VIRTUAL SUMMIT 

Where Writing, Branding, and Marketing Converge!

Friday, February 2, 2024

SAVE 50% WITH EARLY BIRD PRICING AND ACCESS TO ADDITIONAL BONUSES

Register at www.juxtabook.com/authoredgesummit 

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join...

Duration: 00:00:56
The Unexpected Impact of Your Books
Jan 10, 2024

Episode Overview:

The episode explores the impact that every book, regardless of its scope, has on both the author and the readers.Discussion on how writing, whether published or not, is a transformative experience for authors.Emphasis on the varied and often surprising impacts a book can have on its readers.

Key Points:

The Transformative Power of Writing:

Exploring how the act of writing, be it fiction, non-fiction, or research, profoundly affects the author.Writing as a transformative journey, regardless of publication.

Unexpected Impacts on Readers:

The episode underlines the importance of...

Duration: 00:04:58
2024 Author Success: Two Essential Tips
Jan 08, 2024

Introduction:

- The episode focuses on how authors can effectively achieve their goals in 2024.

Key Advice for Authors:

 Strive for Excellence, Not Perfectionism:

     Importance of producing high-quality work without the paralysis of seeking perfection.     Being an author is a process of constant learning and improvement.     Emphasis on progress over perfection, recognizing that significant progress is a victory.     The value of pausing and learning from the writing process.

   Building Routines:

     How habits and routines are foundational for achieving goals.     Practical advice on establishing routines, such as setting specific writing times and tasks.     Tips for i...

Duration: 00:06:09
Author Highlight: Crafting a Author Journey
Dec 06, 2023

In this episode, we turn the spotlight on an exceptional author currently under the guidance of our coaching program. This individual is weaving a distinctive path in the authorial landscape, employing strategies that resonate deeply with the essence of a successful author journey.

Author Focus:

The author's current work is tailored for teachers contemplating a shift from the profession they once chose. The book aims to serve as a comprehensive guide, offering support to educators seeking a way out of teaching. The goal is to help them identify their skills, navigate potential career transitions, and...

Duration: 00:04:53
Discover Your Author Path
Dec 04, 2023

In this episode of "Beyond the Book," explore the profound journey authors embark on as they define their unique path in the literary world. Hosted by Zach Kristensen and presented by Juxtabook, the show delves into the critical process of self-discovery for authors.

Key Insights:

Impact on Every Aspect: An author's path influences their brand creation, book genres, marketing strategies, storytelling, and the specific audience they aim to reach. It's a holistic vision that goes beyond just writing.Vision of Becoming: Your author's path is a vision of who you want to become as an author...

Duration: 00:04:52
Q&A: Navigating Your First Publishing Process
Dec 01, 2023

Question: 

“I guess that I am wondering how you manage an author's expectations around their first contract, like what does that look like in terms of, um, per book royalties or do they get like, uh, some at the, at the beginning, you know, just something I would love just to hear about that process a little bit more, just to be familiar with what options are out there, what, what is kind of standard in the industry, what feels like a, you know, Uh, like appropriate for where that author's at in their life, things like tha...

Duration: 00:05:55
Case Study: The 5 Week Leadership Challenge
Nov 29, 2023

In this episode, we explore the remarkable journey of Patrick Leddin, a Vanderbilt professor and co-founder of The Ledding Group. The focus is on Patrick's book, The Five Week Leadership Challenge, and his innovative approach in building his content, book, and consulting firm.

Key Highlights:

The Five Week Leadership Challenge is a unique guide consisting of 35 chapters spread over five weeks. Each chapter features a short, insightful story from Patrick's life or others' relevant to leadership. After each story, readers delve into the underlying leadership principle, reflecting on its application in their own lives.

<...

Duration: 00:04:27
Mastering Time and Energy for Authors: Understanding Peak, Trough, and Recovery
Nov 27, 2023

Insights from "When: The Scientific Secrets of Perfect Timing" by Daniel Pink

Drawing from Daniel Pink's book, "When: The Scientific Secrets of Perfect Timing," the episode proposes a structured day based on three energy stages: peak, trough, and recovery. These stages correspond to our natural circadian rhythms, which vary from person to person. Recognizing your own rhythm becomes a crucial element in optimizing your daily schedule.

Peak Time: The period of heightened focus and optimal productivity. Identifying when your peak occurs is essential for addressing tasks that demand creativity or intense focus.Trough: Energy typically dips...

Duration: 00:05:27
Happy Thanksgiving - Ask a Question for the Friday Episodes
Nov 20, 2023

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join Today

Liked this episode? Share it and tag us on Instagram @juxtabk

Love the show?
Leave a review and let us know!<...

Duration: 00:01:12
Q&A, The Right Amount of Eyes to Review the Manuscript
Nov 17, 2023

Key Considerations: Type of Book and Target Audience

Understanding the nature of your book is essential. Whether it's fiction or nonfiction sets the stage for the kind of feedback you'll find valuable. Equally important is identifying your target audience, as feedback from them carries more weight. However, our host wisely advises not to disregard insights from those outside the target audience, as they might offer unique perspectives.

Clear Instructions for Constructive Feedback

The episode emphasizes the significance of providing clear instructions to reviewers. Depending on the manuscript's stage, setting expectations about potential grammatical...

Duration: 00:04:06
Navigating the Author's Journey: Controllable vs. Uncontrollable Factors
Nov 15, 2023

The Emotional Rollercoaster of Authorship

The investment of countless hours in writing, publishing, and marketing a book is a significant effort for any author. However, the aftermath of a book launch not meeting the expected impact can be discouraging. The episode introduces the importance of a mindset shift, focusing on what authors can and cannot control.

Understanding Your Why: Setting Clear Goals

Acknowledging the highs, lows, and moments of doubt in an author's career, the emphasis is on the need for authors to clarify why they are writing a book and what validation...

Duration: 00:03:54
The Changing Landscape of Bestseller Lists
Nov 13, 2023

The recent announcement from the Wall Street Journal stating the discontinuation of their famed weekly book bestseller lists has sparked discussions across the literary world. This podcast episode dissects the implications and the shift in the landscape of book bestseller lists, reflecting on its impact and the changing dynamics for authors and consumers.

The Impact of the Wall Street Journal’s Decision

For years, the Wall Street Journal’s bestseller lists have been a cornerstone for authors, readers, and consumers to gauge trending books, offering insights into which books are making an impact across various cate...

Duration: 00:04:53
Q&A: Crafting Your Author Brand from the Start
Nov 10, 2023

This episode explores the fundamental elements of establishing a compelling author brand that resonates with publishers and potential readers, serving as a guide to creating a clear and engaging brand identity. The cornerstone of success for any author, especially in the journey towards expanding services beyond their book, is building a powerful author brand.

Defining Your Brand Story:

Your brand is your story. It's the narrative that distinguishes you from the other 'products' on the shelf. The challenge is ensuring your brand conveys, within seconds, what you're about and what sets you apart from others.<...

Duration: 00:05:21
Building Your Reader Journey
Nov 08, 2023

Introduction:

Every reader's journey commences with their first interaction with your book or with you as the author. This initial contact sets the stage for the adventure to come.

Influencing the Reader:

As an author, your next task is to steer your readers towards the desired actions. Typically, this journey starts with reading your book, but your influence extends beyond that.

Crafting the Reader's Experience:

What do you wish your readers to feel, think, and ultimately do as they immerse themselves in your narrative? This goes beyond reading; it...

Duration: 00:04:14
A Favorite Chat GPT Prompt for Authors
Nov 06, 2023

In this episode, we dive into a powerful Chat GPT prompt that can significantly enhance your AI-assisted tasks. The quality of your input directly influences the quality of your output, following the GIGO method: Garbage In, Garbage Out.

Understanding the Power of Quality Input:

Over the past year, chatbots and AI platforms like Chat GPT have gained immense popularity. To maximize their potential, it's crucial to provide them with the right context and information.

The GPT Prompt:

The featured prompt is designed to help you work with Chat GPT and specify...

Duration: 00:04:20
Avoiding Conflict in Publishing: The Power of Clear Expectations
Nov 01, 2023

Clear communication and understanding are vital to prevent misunderstandings and conflicts in any area of life. In the world of book publishing, the importance of setting and understanding expectations cannot be overstated. 

Copyright Ownership

Understanding the details of copyright ownership is essential. Ensure you have a clear grasp of what you're licensing to the publisher. While this typically includes your book manuscript, be aware of any other specific rights the publisher may have over your content. These might encompass distribution in various formats, such as paperback, hardcover, audio, ebook, and other derivative products. Also, consider f...

Duration: 00:07:40
From Writing to Winning: The Power of Execution
Oct 30, 2023

Episode Highlights

Has the feeling of winning really changed as you've grown older?Continually feeling like a winner, no matter the size of the goals you're pursuing.To win, you have to actThe role of execution in writing is emphasized, and its relationship to producing, refining, editing, and crafting a narrative is explained.Beyond writing, authors are highlighted as brand builders, book launchers, and marketers, all of which require effective execution.A word of caution is offered to authors who might become paralyzed by over-planning. While planning is crucial, executing those plans is even more so.The critical...

Duration: 00:04:19
Q&A Episode: Imposter Syndrome - Authoring Through Self-Doubt
Oct 27, 2023

Do you ever struggle with imposter syndrome as an author? Many authors face this challenge, especially when they consider writing about topics that others have covered. In this episode, we discuss practical advice for overcoming imposter syndrome and staying motivated as a writer.

Defining Overcoming Imposter Syndrome
Begin by defining what "overcoming" imposter syndrome means to you. Understand what it looks like when you've beaten this feeling, as this will be part of your author journey.Recognizing the Impact
Assess how imposter syndrome affects your daily life and confidence. Recognize the impact it has on your...

Duration: 00:05:02
The 5 Steps to Setting Your Author Success Expectations
Oct 25, 2023

Episode Highlights

What is success to you as an author? This is a pivotal question that sets the stage for today's discussion.

The idea of defining success as an author, a concept rooted in coaching practices, is introduced.

The more precise your definition of success, the clearer your path to achieving it becomes.

The five-step process to help authors set expectations for success is unveiled.

Step 1: Define Your Success - Take a moment to reflect on what success means to you as an author. It could be selling a specific...

Duration: 00:05:36