Sharp Strategies Sweet Success

In this episode of Sharp Strategies Sweet Success, Kevin Daisey, co‑founder of Array Digital, joins me to unpack why digital PR, SEO, reviews, and PPC only work when your law firm is committed to brand consistency. We talked about why digital PR is becoming a smarter, more brand-aligned replacement for link buying, and how the best firms build processes that make five-star reviews feel personal, not transactional. We also got into PPC myths (including why Performance Max is usually a red flag) and the power of pairing lead generation with genuine brand familiarity. Tune in if you’re in t...

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com

In our December Sharp Marketing Mastermind meeting, we discussed how to build a review system that actually supports your law firm’s growth in a consistent, predictable way.

Reviews help with social proof, visibility in search, authority in the market, and the quality of leads who decide to contact your firm. We walked through where reviews should live, how to get more of them without feeling awkward, and how to turn them into a marketing asset instead of something yo...

In this episode of Sharp Strategies Sweet Success, I chat with Kellam Parks from Parks Zeigler, a tech-savvy attorney with advanced knowledge in cybersecurity and data privacy. We talk the realities of modern hacking, dispelling common myths and revealing how automated bots and AI are the new frontlines in cyber threats. Kellam shares his journey from personal injury law to managing a multifaceted firm with 13 practice areas across two states. We explore practical cybersecurity measures for businesses, from data breach avoidance plans to incident response strategies. The conversation also covers the transformative power of AI in legal practice, touching...

In this episode of Sharp Strategies Sweet Success, I talk with Olivia Bradbury, a fractional CMO with over 10 years of experience in legal marketing. Olivia shares her unique journey from skincare marketing to becoming a key marketing player for multiple law firms in Norfolk, Virginia. We delve into why consistency and authentic writing are critical in today’s AI-saturated content world. Olivia discusses the challenges and perks of legal marketing, the effectiveness of print newsletters, and how AI can and cannot replace the human touch in content creation. She also shares insights on working with intake teams and the st...

In this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey from power sports marketing to the legal space and discusses how AI is transforming the legal industry. We delve into the benefits and limitations of AI tools, particularly for small and large law firms, and explore the importance of integrating technology while maintaining a human touch. Katie also discusses the challenges and opportunities in legal marketing and the role of AI in streamlining repetitive tasks for lawyers. Tune in to gain insights on...

This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.com

In our November Sharp Marketing Mastermind meeting, we discussed 2026 marketing plans for law firms and why shifting from one-off ‘ideas’ to repeatable systems matters. We looked at how systems create follow-through, make budgets and staffing realistic, and align with what attorneys actually value—clear paths to cases. We also talked about planning quarterly, theming the year, and prioritizing work that directly improves lead flow and case quality.”

In this meeting, we discussed:

* Why to frame 2026 around systems, not stan...

In this episode of Sharp Strategies, Sweet Success, I sit down with James Abrenio, a passionate attorney and former public defender, to discuss the realities of running a small law firm in Northern Virginia. We explore the intricacies of balancing personal injury and criminal defense cases, the impact of AI and politics on the legal industry, and the importance of maintaining a lifestyle business. James also shares his insights on effective marketing strategies, the role of AI in legal research, and the significance of staying focused and intentional in business. Tune in for a deep dive into the life...

In this episode of Sharp Strategy, Sweet Success, I sit down with Trudy Emlaw, a fellow Chief Marketing Officer, to talk about how traditional media, digital content, and brand strategy all come together to drive serious results. Trudy shares lessons from managing multi-million dollar budgets, collaborating with creative agencies, and leading marketing through massive growth. Whether you’re a CMO, marketing manager, or law firm owner, this one’s packed with real tactics and takeaways you can use. Tune in to learn strategies for smarter media buying, building a brand that stands out in any market, and how to blen...

In this episode of Sharp Strategy, Sweet Success, I’m joined by Olha Bodnar, founder of Ethos Leads, to break down how neuromarketing can help law firms ethically attract and convert more clients. We explore how the human brain really makes decisions, and why facts and credentials often come after emotion and gut instinct. Whether you’re a solo attorney, law firm owner, or legal marketer, this conversation will change the way you think about messaging and design. Stop guessing what works. Tune in to start applying science-backed strategies that connect.

In this episode of Sharp Strategies, Sweet Success, I chat with Kayleigh Kennedy from Limitless Coaching. We delve into the importance of energy management, business alignment, and the power of mindset in achieving business success. Kayleigh shares her journey from a corporate PR background to becoming a business and mindset coach, helping entrepreneurs, including lawyers, realign their values and avoid burnout. We discuss the significance of overcoming subconscious programming, making intentional decisions, and fostering authenticity in business. As a special bonus, Kayleigh is offering all listeners a coupon code SHARPCOOKIE10 for 10% off her course. Tune in to learn strategies...

In this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us through her journey of establishing her law firm, starting from zero marketing efforts to actively engaging in social media and networking. We explore the importance of community presence, the challenges of creating engaging content, and the value of attending networking events. Tune in to gain practical insights into legal marketing and the benefits of consistent engagement both online and offline.

In this episode of Sharp Strategy Sweet Success, I sit down with Len Spada of Spada Law Group to uncover his strategic approach to legal marketing in the Hispanic community. Len shares his journey of evolving his law firm into a 100% plaintiff's personal injury firm with a significant focus on Spanish-speaking clients. Discover how Spada Law Group utilizes radio advertising, Spanish SEO, and community engagement to dominate their market. Len also discusses the critical role of print marketing in client retention and the importance of mentorship in the legal field. Tune in to gain valuable insights from a seasoned...

In this episode of Sharp Strategies Sweet Success, I chat with Matthew Konecky, a personal injury, DUI, and criminal defense attorney in Florida. Join us as Matthew shares his insights on internal marketing strategies, including maintaining an extensive mailing list, leveraging both email and print newsletters, and turning personal stories into powerful engagement tools. We also dive into the challenges of marketing in the legal field, the importance of delegating tasks to specialists, and the impact of video content on platforms like YouTube. Tune in to learn how a balanced approach to marketing can help build and sustain a...

In this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her extensive experience in legal marketing, discussing the critical need for marketing systems and operations to scale effectively. We delve into the importance of balancing creative work with operational tasks, the challenges marketers face in law firms, and the value of project management. Cassidy also provides insights into managing vendor relationships, planning marketing strategies, and the nuances of referral marketing programs. Tune in for actionable advice on navigating the dynamic world of legal marketing.

In this episode of Sharp Strategies Sweet Success, I chat with Tony Albrecht of Contender, a lawyer turned LinkedIn expert. Tony shares his journey from practicing law in Missouri, Illinois, and Guam to mastering LinkedIn as a marketing tool. We dive deep into the art of crafting compelling hooks, the importance of specificity in posts, and the unexpected success of leveraging LinkedIn for professional growth. Tony also discusses the role of GPT in content creation and the long-term benefits of writing quality content. Tune in to learn actionable strategies for building a magnetic online presence and attracting high-quality referrals.<...

In this episode of Sharp Strategies Sweet Success, I sit down with Brandon Osterbind, co-founder of Osterbind Law in Lynchburg, Virginia. Brandon and I discuss how he and his wife Kelly manage their law practice while raising four kids. We dive into their unique referral-based marketing strategies, the journey of building capacity to handle more cases, and the challenges of scaling up a legal practice. We also explore the impact of personal injury cases on the firm's growth and the effectiveness of newsletters and direct mailing in solidifying relationships with referring attorneys. Brandon shares his insights on hiring a...

In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative strategies involved in growing a law firm. We explore the importance of referral relationships, Google My Business, and the benefits of using Lead Docket for data-driven decision-making. Lauren also discusses the effectiveness of print marketing in building chiropractor relationships and her experience...

In this episode, I'm joined by Hunter Garnett, a personal injury lawyer from Huntsville, Alabama. We discuss the power and strategy behind using social media platforms like Facebook, TikTok, and LinkedIn to build a personal brand and generate referrals. Hunter shares his insights on maintaining community engagement, nurturing referral relationships, and using organic content to stay top of mind. We also touch on the challenges and benefits of using virtual assistants and the importance of authentic, quality content. If you're looking to enhance your firm's marketing strategy with a personal touch, this episode is for you.

Before you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks down why so many law firm marketing teams struggle to deliver results—and why the problem might not be the person you hired, but the role you’ve put them in.Whether you’ve got a solo marketing coordinator or a lean in-house team, this episode will help you understand how to structure your department for better outcomes without hiring a full-time CMO or pouring more money into underperforming campaigns.Tifiny shares hard-earned insights from years...

In this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and direct mail campaigns, providing valuable insights for criminal defense attorneys looking to generate leads and grow their practices. We also explore Rory's advanced certifications and expertise in forensic science, which add significant value to his DUI defense services. Follow along to learn how specialized marketing and continued education...

In this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business legal documents. He emphasizes the importance of legal preparedness for business owners and how his team uses various AI tools for efficiency. We also delve into his approach to generating and nurturing referrals, managing his team, and the benefits of AI in streamlining office tasks. Follow Sharp...

In this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law, and the importance of handling paid ads and reviews in-house. Michele also gives insights into engaging content creation on TikTok and the significant impact of local service ads (LSAs). Tune in to hear about practical strategies to boost your law firm's marketing efforts.

In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also discuss the shifting trends in communication preferences, from email to texting, and how law firms can adapt to these changes f...

In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm marketing, the importance of local search, and the challenges of maintaining a competitive edge in SEO. We delve into the impact of AI on search traffic, the nuances of online reviews, and the strategic use of Google Ads. Seth also discusses the significance of effective intake management and offers advice on leveraging social media authentically. If you're looking to elevate your law firm's marketing strategy, Follow Sharp Cookie for more marketing...

In this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey from marketing in radio to creating his own marketing consulting firm. We discuss the importance of personal branding, establishing trust, and leveraging one's story in marketing. Follow Sharp Cookie to get actionable tips on how to make your marketing efforts more effective by telling your...

In this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategies for legal practices. Jay also offers insights on optimizing for AI-generated search results and the crucial aspects of attracting, converting, and maintaining leads in the competitive landscape of digital marketing for law firms. Follow Sharp Cookie to explore these advancements and elevate...

In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a solo marketer for such a large firm.

In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer or want to refine your current marketing team, this episode is a must-watch. Book a consult with me...

In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.

In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on optimizing your legal practice.

In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success.

In this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.

In this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully.

In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi.  Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector.  

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.su...

In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe

This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode.

In this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about  analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.

In this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice.

If you are interested in joining the Intaker Product Lab Day click here:

In this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content. 

In this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com

In this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy schedule, so listen in and discover how you can be more active...

In this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders 

In this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success.

In this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads.

Ths week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm.

This week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing.

This week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market.

This week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns.

In this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market.

This week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life.

 In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make.

In this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders. 

This week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers. 

In this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences.

This week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit. 

In this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements. 

This week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm marketing metrics. 

Tifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation. 

Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess correctly?

Tifiny and Kristine talk about marketing audits: what they are, how it works, and why they might be beneficial for a law firm. Along with answering commonly asked questions how to boost your marketing efforts. 

Tifiny tries out a first draft of her Great Legal Marketing BootCamp presentation on building a law firm marketing department! Visit her website to join her newsletter and request her slide deck!

Tifiny shares the essential lesson's she's learned as a legal marketer and how law firms can use these to make their marketing more effective (and easier to implement!)

Tifiny and Kristine discuss social media marketing and discuss how Tifiny's company helps law firms grow their social media presence.

Tifiny and Kristine discuss their experiences starting in business and marketing and how someone who is interested in marketing can find a good business where they can start and grow their career.

If you want to grow your law firm, you need to build a marketing team. Here are our best tips for finding marketers, and the skills you should look for.

This one is a Tifiny-solo episode where she discusses tips for improving your Google Business ranking.

Kristine asks Tifiny about what she does for law firm and they share strategies on managing, lie detection, and finding your marketing niche.

If you want to get a ton of reviews for your law firm, you need to get your intake teams trained on customer service and how to make "the big ask."

Introducing the Sharp Marketing Podcast! Meet Tifiny and Kristine, and also we talk referral strategies and Google Local Service Ads!