Charcuterie & Cottage Biz Podcast

Charcuterie & Cottage Biz Podcast

By: Patti Sampson & Andrea Hendrix - The GrazingBiz Sisters

Language: en-us

Categories: Business, Marketing, Entrepreneurship, Education, How To

Welcome to the Charcuterie & Cottage Biz Podcast, the ultimate show for charcuterie entrepreneurs and cottage food enthusiasts who are ready to turn their passion for home-based food into a thriving online business. Whether you’re just starting out or looking to take your existing food business online and to new heights, this podcast is your 'go-to' resource for actionable advice, insider tips, and step-by-step digital marketing strategies.  FROM PASSION TO PROFITS!  Join us as we break down everything from food business ideas, tips and advice to technology and marketing online for big profits.  Let's navigate your Charcuterie and Cottage businesses togeth...

Episodes

#33 - Turn Your Food Skills Into Passive Income Selling Your Knowledge Online with Digital Products
Dec 12, 2025

In this episode, we’re breaking down how cottage food, charcuterie, and home-based foodpreneurs can turn their everyday skills into simple, sustainable digital products that sell on autopilot and while you sleep! 

From recipe eBooks to mini courses, styling guides, ingredient lists, and downloadable templates, we walk you through how to choose winning products that sell, how to price them, test ideas quickly, and package your knowledge in a way people are excited to buy.  We also talk about lead magnets, self-liquidating offers, nurturing your audience, and why you only need to be “10% ahead” to teach so...

Duration: 00:54:22
#32 - Starting a Cottage Food Business: A Beginner’s Guide
Dec 04, 2025

In this episode, we walk through the basics of starting a cottage food business in a way that feels doable and not overwhelming.   Even if you are making charcuterie... you too can easily sell other things from home.  We talk about what we can legally sell, what rules we need to pay attention to, and the simple steps we can take to set things up the right way from the start.

We also share real-world tips from our own experience—like choosing the right products, keeping our kitchen organized, preparing for markets or events, and making sure we s...

Duration: 01:02:54
#31 - Charcuterie Cart Set Up - How I earned $1900 in profit for a 2-hour Event
Nov 18, 2025

In this episode, we walk through how we set up for a private charcuterie cart event and what really goes on behind the scenes. We talk about planning, contract, pricing, menu, shopping, packing, creating, timing and all the small decisions that helped us stay organized and confident. We also share with you what we would have done differently to spend less and avoid undue stress.  Get the full FREE breakdown with menu, shopping list and photos of the items we put on the cart in our Facebook Group https://www.facebook.com/groups/charcuteriebiz   Be sure to watch the Yo...

Duration: 01:00:51
#30 - Black Friday Sales & Strategy: How We’re Prepping, Bundling, and Selling Out the Season
Nov 05, 2025

We’re diving deep into our Black Friday game plan — from how we’re setting up preorders, bundles, and market displays to how we’re automating social posts, emails, and checkout links for a smoother holiday rush. This episode breaks down exactly how we’re turning the busiest shopping weekend of the year into our most profitable one yet.

We share how to:

Create irresistible charcuterie gift bundles and “ready-to-go” boxesUse early-bird preorder systems to stay ahead of the rushMaximize visibility with market displays and signage upgradesStreamline your workflow with Canva content, automation tools, and POS prepShift your...

Duration: 00:58:33
#29 - How to Start a Food Side Hustle: From Small Ideas to Real Income
Oct 28, 2025

When we first started our food side hustles, nothing was fancy — just good ideas, simple setups, and a lot of learning as we went. In this episode, we talk about what it’s really like to turn a food passion into something profitable: testing products, figuring out pricing, understanding cottage food laws, and building confidence with every sale. It’s not about being perfect from the start — it’s about starting small, learning fast, and growing something that actually fits our lives. 

If you want more help to get your Charcuterie or home-based food Business launched or grow it...

Duration: 00:58:05
#28 - The Power of Pop-Up Events - What, Why and How to Make some Dough!
Oct 17, 2025

Today we’re diving into the power of pop-up events and how they can help you grow your charcuterie or cottage food business.

In this episode, we share real stories and practical tips from our own events — from getting set up and staying compliant to making sales and building connections. You’ll learn how to market yourself, collect customer info, and turn every event into more visibility (and profit).

Pop-ups are more than just a sales day — they’re a chance to connect, learn, and grow your business one conversation at a time.

Here is a...

Duration: 00:41:30
#27 - Holiday Hustle Success with your Home-Based Food Business
Oct 08, 2025

The holidays are a whirlwind for home-based food business owners!  In fact, it’s the biggest opportunity of the year to earn a ton. In this episode of the Charcuterie & Cottage Biz Podcast, sisters, Patti & Andrea, share their tips and advice for making the most of the fall season and how to earn more than the rest of the year.  Additionally, they are sharing their bonus list of 25 creative and profitable holiday menu ideas to help you stand out among your competitors.  

This episode is packed with practical tips and inspiration to help your products shine...

Duration: 01:09:20
#26 - Labeling 101 for Cottage Food & Charcuterie Businesses Compliance, Branding, and Smart Tools
Sep 23, 2025

In this episode of Charcuterie & Cottage Food Biz, we dive deep into the world of food labels, and trust us, it’s more exciting (and important!) than it sounds. Whether you’re selling charcuterie boxes, cupcakes, or tamales, pre-packaged charcuterie, your labels do double duty: they keep you compliant with cottage food laws and help you build a brand that sticks in your customers’ minds.

We cover everything from ingredient lists, allergens, and safe packaging to the fun side of making your labels pop with logos, Canva templates, QR codes, and Avery hacks. We even share...

Duration: 00:46:07
#25 - Already have a Website, but Want More Sales? You Need This Podcast!
Sep 19, 2025

If you already have a website for your charcuterie (or cottage business), but you are struggling getting sales and new business from the site, then this episode is for you!  Maybe you have been wondering what else you could be doing to grow your existing business.  Join our special guests as they give a third-party overview of a plan that will help you expand and grow your current business.  And, if you were considering a new site and just now sure what direction to take... this episode is for you too.  No matter what type of food you sell...we h...

Duration: 00:20:55
#24 - Are you Ready to Sell Your Food Online? A Website Comparison
Sep 12, 2025

In this episode of the Charcuterie Launch Lab, we are pulling back the curtain on what it really takes to turn a food passion into a business that works online. We’ve been in your shoes.  Learn the comparisons of available website platforms and what you really SHOULD be considering when choosing a website platform.  Learn how to  build trust online and the ways to market, get more customers on autopilot using your site, and most importantly, why having a site that can integrate with a follow-up system is so important to help you sell more.

In this...

Duration: 00:56:04
#23 - 30 Things to Know in 30 Minutes about Starting a Cottage Food Business
Sep 01, 2025

Ever thought about selling food from your home-based kitchen. In most states and provinces in the US and Canada, you can do it!  However... there are some easy steps, rules, regulations, and requirements you need to be aware of before you just start cooking and peddling your yumminess all over town.  So, in this episode we hit home 30 things you need to know about getting your Cottage food license and selling food from home and we go through all 30 in 30 minutes!!!  Join us for this fast-paced, action packed episode on how to get started in the Cottage Food Business. 

Duration: 00:36:58
#22 - Charcuterie Gift Ideas That Sell: Creative Themes, Packaging Hacks & Smart Marketing
Aug 26, 2025

It's gift-giving season!!!  Ready to turn your charcuterie into gifts you can sell for an increased year-round income stream? In this episode, we unpack everything you need to know about charcuterie packaging, seasonal gift theme ideas, the perfect customers, and marketing strategies that help you stand out and sell you goodies for more money!

From ingredients to packaging hacks to profitable upsells and marketing tips and advice, you’ll walk away with fresh inspiration for every season, and an amazing way to sell your products big...

Duration: 01:08:04
#21 - Charcuterie Cart Business? Should you start one, Yes or No? Laws, Permits & Profitable Event Strategies
Aug 20, 2025

Thinking about starting a charcuterie cart business? In this episode of The Charcuterie Launch Lab, we break down everything you need to know before rolling out your cart—from what makes a cart different from boards and grazing tables, to how to price for private events vs. public markets. We also dive into cottage laws, permits, and on-site food prep requirements that can make or break your setup. Whether you’re serving weddings, farmers markets, or corporate events, Andrea and Patti share real experiences, lessons learned, and insider tips to help you launch your cart the right way.

If...

Duration: 00:59:24
#20 - 10 Ways to Use AI to Build and Grow your Food Business
Aug 11, 2025

In this episode, we’re diving into 10 powerful and creative ways to use AI – especially tools like ChatGPT and Google Gemini – to build, market, and grow your food business faster. Whether you run a charcuterie company, a catering service, or a home-based baking business, you’ll discover how AI can help you plan menus, price for profit, create irresistible social content, and even automate your customer follow-up. 

If you’ve been curious about how AI technology can save you time and boost your sales, this episode is your recipe for success!   Our business has grown because of AI!  Listen...

Duration: 01:15:05
#19 - Start & Grow Your Charcuterie Business With the Right Tools
Jul 30, 2025

In this episode, we’re sharing how we built our charcuterie business from the ground up, including and the tools, systems, and strategies that helped us grow it into something fun, profitable, and sustainable... with orders on auto-pilot. 

We’ll talk about what what you should do to market, make sales, and deliver using tools we could not live without!  We also get into why we wrote our new book, Charcuterie Profit Secrets that is now available at  https://grazingbiz.com/profitsecrets

In this episode, we cover:
🧀 The tools that helped us...

Duration: 01:01:59
#18 - Part 2 Inside Our 3-Day Charcuterie Cart Event: What We Learned, What We’d Do Differently, and Results
Jul 23, 2025

This is Part 2 of our behind-the-scenes breakdown of vending at a 3-day outdoor charcuterie event. We dive deeper into what really happened on the ground—from setup struggles and foot traffic issues to what saved our sales (hello, breakfast boards). Join us as we share the real talk, team wins, and takeaways you can use for your own market setup. 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn abo...

Duration: 01:10:44
#17 - Inside Our 3-Day Charcuterie Cart Event: What We Learned, What We’d Do Differently, and Results - Part 1
Jul 10, 2025

In this episode One, of a two-parter...we’re sharing the real behind-the-scenes of our three-day charcuterie event over the Fourth of July—what went right, what challenged us, and how we worked through it all together. From weather issues and low foot traffic to smart prep and food safety wins, this episode is packed with honest lessons and practical tips to help us all show up stronger at our next outdoor event. 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

S...

Duration: 00:36:05
#16 - Charcuterie Cart Setup Tips for Outdoor Markets: What Works and What to Avoid
Jun 24, 2025

Setting up your charcuterie cart at outdoor markets can be a game-changer—but only if you do it right. In this episode, the GrazingBiz Sisters, Patti and Andrea,  share everything they are doing exactly to get set up for success at a three-day event expected to gain 30,000 to 40,000 attendees.  Don't miss this episode for the most important tips on how to prepare for any size outdoor event with your Charcuterie Cart, what to bring, how to price, how to set up and stand out with your on-site marketing, and the common mistakes to avoid so you can make the most...

Duration: 01:07:47
#15 - Mastering Outdoor Charcuterie Events PART 2: From Setup to Sellout
Jun 06, 2025

In episode 15 of The Charcuterie Launch Lab Podcast, we continue with Part 2 of the previous episode where we share tips and strategies for planning successful outdoor charcuterie events. Join the Grazing Biz Sisters, Chef Andrea and marketing Guru, Patti where go into a very deep dive about everything from prepping and planning ahead, traveling to event, setup, pricing and accepting money easily.  Here from the pros on logistics to keeping food fresh, cold, while  impressing guests and earning massive profits.  This part 2 episode helps you confidently prepare for single or multi-day outdoor bookings.

If you want mor...

Duration: 00:33:52
#14 - Mastering Outdoor Charcuterie Events PART 1: From Setup to Sellout
Jun 02, 2025

In episode 14 of The Charcuterie Launch Lab Podcast, we share tips and strategies for planning successful outdoor charcuterie events.  This is part 1 of a two-part subject because there is so much to know and learn on this important high income-earning niche.  The Grazing Biz Sisters, Chef Andrea and marketing Guru, Patti will talk about everything from prepping and planning ahead, traveling to event, setup, pricing and accepting money easily...to logistics to keeping food fresh and impressing guests and earning massive profits, this episode helps you confidently prepare for single or multi-day outdoor bookings.

If you wa...

Duration: 00:32:28
#13 - Charcuterie Success Stories: How Linda Built Her Thriving Charcuterie Cart Business
May 12, 2025

In Episode 13 of The Charcuterie Launch Lab Podcast, GrazingBiz Sisters, Patti and Andrea, sit down with a very special guest, Linda G., to talk all things about her  CHARCUTERIE CART business.  Hear about how she built her cart, how much she earned at her first event (pssst... it was a lot), the feedback she got, and what she learned to make the next events even more successful.  Get inspired by real success and actionable tips from someone who’s done it! 

If you want more help to get your Charcuterie or home-based food Business launched or grow i...

Duration: 00:46:57
#12 - Networking for Your Charcuterie Business: How to Build Relationships That Grow Sales
Apr 30, 2025

 Want more sales and local support for your charcuterie business? In episode 12 of The Charcuterie Launch Lab Podcast, we share simple, real-world ways to network, make meaningful connections, and turn those relationships into paying customers. Let’s grow your biz—one connection at a time! 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at https://grazingbiz.com/resources

...

Duration: 00:39:56
#11 - Fix Your Website, it May Need It! Simple Tweaks for More Sales
Apr 08, 2025

Is your website costing you customers? In episode 11 of The Charcuterie Launch Lab Podcast, we cover the most common mistakes we see on charcuterie websites and how to fix them to get more orders on auto-pilot (and future customers too). From design to functionality to sales and leads while you sleep, learn simple tweaks that can turn visitors into paying customers! 🎧  Yes, this episode is a bit longer because we have some juicy info to share with you to help you sell more tasty boards!

Watch Episode 11 of our podcast on YouTube too to see the...

Duration: 01:01:09
#10 - Simplifying Your Charcuterie Ordering Process: How to Make Sales Effortless
Mar 12, 2025

Is your charcuterie ordering process costing you sales? In episode 10 of The Charcuterie Launch Lab Podcast, we break down how to create a smooth, hassle-free ordering system that boosts customer satisfaction and increases conversions. Tune in for tips on automation, pricing transparency, and making it easy for customers to say YES! 🎧 

Check out Chef Andrea's Website: https://prescott.azgrazingboards.com/

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Le...

Duration: 00:47:02
#9 - Charcuterie Carts - Starting, Pricing and Business Strategies for Success
Mar 03, 2025

 Thinking about adding a charcuterie cart to your business? In episode 9 of The Charcuterie Launch Lab Podcast, we break down the pricing strategies, key advantages, and why charcuterie carts can be a game-changer for your business. Learn how to price them right and maximize profits! 🎧 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at https://grazingbiz.com/resources

Duration: 00:32:24
#8 - Pricing Your Charcuterie Boards: How to Charge What You're Worth
Feb 20, 2025

 Struggling to price your charcuterie boards? In episode 8 of The Charcuterie Launch Lab Podcast, "Pricing Your Charcuterie Boards: How to Charge What You're Worth," we break down pricing strategies, cost factors, and tips to ensure you're making a profit while staying competitive. Don't undervalue your work—learn how to price with confidence! 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at <...

Duration: 00:35:17
#7 - Social Media Showdown: The Best Platforms, Tips & Advice to Market your Boards
Feb 05, 2025

 Which social media platform is best for selling charcuterie boards? In episode 7 of The Charcuterie Launch Lab Podcast, "Social Media Showdown" Patti and Andrea break down the pros and cons of popular platform to help you maximize sales and grow your business online, including and our best tips and advice on where to post, what to post, and best practices tips and advice for getting more organic exposure. 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CH...

Duration: 00:45:11
#6 - The Important Steps to Market Your Charcuterie Business Online
Jan 22, 2025

Boost your charcuterie business with effective online marketing strategies! In episode 6 of The Charcuterie Launch Lab Podcast, "The Important Steps to Market Your Charcuterie Business Online," we guide you through actionable steps to grow your brand, attract customers, and succeed in the digital space.

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at https://grazingbiz.com/resources

<...

Duration: 00:45:57
#5 - Get Repeat and Referral Business... we'll tell ya how!
Jan 14, 2025

Unlock the secrets to securing loyal customers in episode 5 of The Charcuterie Launch Lab Podcast.  In this episode, GrazingBiz Sisters...Patti and Andrea... tell you secrets to"Get Repeat and Referral Business," including proven strategies to get people to sign up to join your list.  Learn how to get your new and past clients coming back for more, over and over to help you build a sustainable and profitable business on auto-pilot.

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered: Duration: 00:22:01

#4 - Why and How to Brand Your Charcuterie Business - The Basics You Should Know
Jan 05, 2025

Learn how to create a standout brand for your charcuterie business in episode 4 of The Charcuterie Launch Lab Podcast. In "Branding Yourself," we dive into tips and strategies to build a memorable brand that attracts customers and sets you apart from the competition. 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at https://grazingbiz.com/resources

Duration: 00:45:23

#3 - What you should know about Licensing, Tax & Insurance or your Charcuterie Business
Dec 20, 2024

Ready to turn your charcuterie passion into a legit business? In this episode of Charcuterie Launch Lab, we’re tackling the nitty-gritty essentials: licensing, taxes, and insurance.

DISCLAIMER:  It's important that you know that we are neither attorneys or CPA's so you will want to be sure you consult professional help when setting up your business.

Here’s what hear in today's podcast.

What licenses you need to legally operate your charcuterie business.Tax tips to stay compliant and maximize your profits.How to choose the right insurance to protect your...

Duration: 00:18:39
#2 - What ya Selling? Get Ready to Create your Menus and Take Images
Dec 13, 2024

Welcome back to Charcuterie Launch Lab! In this episode, we’re diving into the essential tools for standing out online, including starting with beautiful images and professional menus.  You'll need these as the first assets for your website.  

Whether you're a charcuterie entrepreneur or a food enthusiast ready to elevate your side hustle, you'll learn how to:

Capture eye-catching photos of your boards that wow customers.Design menus that showcase your offerings and make online ordering a breeze.Use these visual assets to boost your digital presence and drive sales.

From tips...

Duration: 00:30:12
#1 - Two Sisters Start a Charcuterie Business
Nov 27, 2024

Discover the inspiring journey behind "The Charcuterie Launch Lab Podcast" in our debut episode, "Two Sisters Start a Charcuterie Business."  

Learn how we turned passions for cooking and digital marketing into an online charcuterie business with ease, using cutting-edge tools and strategies. Perfect for aspiring charcuterie entrepreneurs! 

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at https://gr...

Duration: 00:37:05
OFFICIAL TRAILER - Charcuterie Launch Lab Podcast
Nov 26, 2024

Start and grow your Charcuterie Business online starting today.  From Passion to Profits without all the tech challenges...this is your podcast!  

If you want more help to get your Charcuterie or home-based food Business launched or grow it online, we got you covered:

START OR GROW A CHARCUTERIE BUSINESS IN LESS THAN 30 DAYS!!
Learn about all our free and paid course offers at https://grazingbiz.com/resources

Check out our new Mini-Course on Starting your Charcuterie Business at: https://grazingbiz.com/launch-minicourse

NEW EB...

Duration: 00:01:51