Simply Hooked: A Crochet Podcast

Simply Hooked: A Crochet Podcast

By: Marcy Gardner

Language: en

Categories: Leisure, Crafts

Want to grow your crochet skills and create a life you love through creativity? Simply Hooked: A Crochet Podcast helps you do exactly that. I’m Marcy Gardner—crochet designer, entrepreneur, and mom of two—and each week I bring you crochet inspiration, beginner-friendly amigurumi tips, and creative business strategies designed for makers like you. From selling at craft fairs to making meaningful gifts, this podcast is about using your yarn and your gifts to bring joy, freedom, and impact. If you dream of turning yarn into purpose, projects, or even profit, you’re in the right place.

Episodes

When Will The Breakthrough Happen? Navigating The Highs And Lows Of Creative Entrepreneurship, Trusting God’s Timing, & The Reality Of Scaling A Handmade Crochet Business
Dec 15, 2025

Hey friends! In this episode, I want to share a story with you from a couple of weeks ago that I just can't shake. You know I’ve been working hard for a solid four years to really scale my crochet business. I’ve been moving the needle forward just a little bit every single day—it’s slow growth, but it is growth.

Recently, I joined a business coaching program that has been a total game-changer (there is no way I would have learned what I know now without it!), but that doesn’t mean the doubt simp...

Duration: 00:05:59
How I Landed a Book Deal & Magazine Cover with ONE Cold Email: My Exact Pitch Strategy for Crochet Designers & Creative Entrepreneurs to Get Published, Grow Authority & Monetize Their Craft
Dec 11, 2025

We are heading into the end of the year, which means it’s time to start dreaming about your 2026 goals. If seeing your name in print or landing a major brand deal is on your vision board, this episode is your blueprint.


In this "Best Of" archive episode (originally recorded when my book ⁠Crochet Snuggle Buddies⁠ launched!), I am breaking down the exact behind-the-scenes story of how I landed a book deal and international magazine covers with a single cold email.


I used to think editors were unreachable. Then, I lear...

Duration: 00:17:54
13 Things I’d Do If I Rebuilt My Crochet Business From Scratch | Selling Crochet, Start a Crochet Business, Etsy Seller Tips
Dec 04, 2025

If you’ve ever wondered what it really takes to build a successful crochet business, this episode is for you. I’m sharing exactly what I would do if I had to rebuild my crochet business from scratch.

After many years of owning a crochet business, I’m breaking down the 13 smartest decisions that changed everything—from choosing what to sell, using pattern testers, Pinterest and SEO, blogging for organic traffic, building an email list, running ads the right way, managing money, understanding seasonal sales, and protecting the joy of crochet.

Whether you sell crochet patterns...

Duration: 00:22:08
Thanksgiving Guided Meditation for Gratitude, Peace & Presence | Mindset Reset for Busy Moms & Creatives | Crochet Podcast for Makers
Nov 26, 2025

This Thanksgiving, take a few quiet minutes just for you. In this calming guided meditation, we slow down, reconnect with gratitude, and ground ourselves before the whirlwind of cooking, hosting, traveling, and giving begins.

Whether you're a crocheter, a creative entrepreneur, a busy mom, or someone craving more peace in the middle of a full life, this meditation helps you return to center.
You’ll release tension, reset your mindset, and remember the powerful truth: your life can change simply by choosing gratitude, one moment at a time.

This episode blends gentle encouragement with mi...

Duration: 00:04:49
12 Last Minute Crochet Gifts: Quick & Easy Projects You Can Finish in One Sitting | Fast Patterns, Stocking Stuffers & Ornaments
Nov 21, 2025

Running out of time but still want to give handmade? 🎄 If you are looking for last-minute crochet gifts that don't take weeks to finish, this episode is your survival guide.

In this episode of Simply Hooked, I’m sharing 12 fast crochet projects perfect for family, friends, teachers, and neighbors. These are beginner-friendly patterns you can often finish in a single sitting using yarn you already have!

In this episode, you’ll discover:

One-Hour Projects: Quick wins including ornaments and stocking stuffers.

Stash Busting: How to use scrap yarn and cotton yarn to make...

Duration: 00:13:20
How Your Thoughts Shape Your Creative Life | Mindset & Motivation for Crocheters and Makers
Nov 15, 2025

Welcome to Threads of Wisdom, a bite-sized series from Simply Hooked: A Crochet Podcast for makers who want to grow their mindset, creativity, and handmade business.

In this inspiring mini-episode, we revisit a timeless quote from Earl Nightingale — “You become what you think about.” Discover how your thoughts shape your crochet journey, influence your business success, and determine the kind of creative life you build.

You’ll learn:
● How your mindset directly impacts your crochet business, creativity, and motivation
● Simple ways to reframe negative thoughts and boost your confidence as a maker
● Why focusing o...

Duration: 00:05:12
Confidence for Crochet Designers: How to Crush Imposter Syndrome and Embrace Your Creative Voice
Nov 13, 2025

In this confidence-boosting episode of Simply Hooked: A Crochet Podcast, we dive deep into overcoming imposter syndrome as a crochet designer and creative entrepreneur. If you’ve ever questioned your talent, compared yourself to other designers, or wondered why anyone would choose your crochet patterns, this episode will speak straight to your heart.

I share personal stories from my own creative journey—including a moment in the frozen food aisle that completely transformed the way I view creativity, originality, and the crochet industry. You’ll walk away with practical tools, mindset shifts, and encouragement to help you step c...

Duration: 00:10:27
Organize Your Yarn Stash & Finish WIPs: The Ultimate Crochet Project Planner System | Gifts for Crocheters & Makers
Nov 06, 2025

Is your creative space disappearing under a mountain of yarn? If you are drowning in unfinished objects (WIPs) or struggling with yarn organization, it’s time to take control of your craft.

In this episode, I’m unveiling the Simply Hooked Crochet Project Planner—a complete system I designed specifically to help fiber artists finish what they start. We aren't just talking about a notebook; we are talking about a workflow that keeps your crochet patterns and supplies organized.

Inside the Planner System:

Project Trackers & Logs: Never forget hook sizes or yarn lots again...

Duration: 00:07:50
Too Many WIPs, Not Enough Time? How to Manage Multiple Crochet Projects Without the Guilt | Crochet WIPs, Project Planner & Yarn Stash Organization
Oct 30, 2025

Do you have piles of unfinished crochet projects tucked away in baskets and bags? In this episode of Simply Hooked: A Crochet Podcast, we dive deep into the world of crochet WIPs (Works in Progress). Whether you’re a beginner crocheter or a seasoned maker with a growing yarn stash, you’ll learn practical tips to organize, track, and actually finish your projects—without feeling overwhelmed.

I’ll walk you through my favorite WIP tracking methods, how to set realistic crochet goals, and why using a crochet project planner can transform your workflow. You’ll discover strategies for managi...

Duration: 00:11:36
From Crochet Hippo to Times Square Spotlight | Inspiring Story for Makers About Creativity, Crochet Legacy, and How Handmade Projects Can Reach Unexpected Places
Oct 22, 2025

What happens when something you make with your own two hands ends up in one of the most iconic places in the world? In this episode of Simply Hooked: A Crochet Podcast, I’m taking you back to 2014—before I ever had an Etsy shop, before I started designing crochet patterns, and before I dreamed this business would exist.

This isn’t a “how-to” episode. It’s a story—a reminder that the work of your hands matters more than you realize. I share the behind-the-scenes of how my hippo landed in Times Square, the lessons it taught me abou...

Duration: 00:11:03
Balancing Crochet Business & Mom Life: Emily Makes Crochet Story + Beginner Crochet Inspiration
Oct 21, 2025

Today, I’m joined by the lovely Emily, the creative heart behind Emily Makes Crochet. Emily has been crocheting since she was just 12 years old, and now, as a busy mom of two girls, she’s balancing family life, part-time work at a ceramic shop, and her thriving crochet business. 

In this conversation, Emily opens up about how crochet has brought her joy through every season of life—whether it’s during carpool lines, late-night stitches, or creating new designs that bring her community together.

We talk about her journey from hobby to business, the challenge...

Duration: 00:40:54
UK vs US Crochet Terms Explained: Why Crochet Stitches Have Two Languages | Crochet Community Chat
Oct 08, 2025

Did you know crochet has two different languages? 🧶 If you’ve ever been confused by a crochet pattern that doesn’t look right, chances are you’ve run into the difference between UK vs US crochet terms. In this episode of Simply Hooked: A Crochet Podcast, we unpack why crochet stitches are named differently, how this split happened, and what it means for your projects today.

You’ll learn:
● The fascinating history behind UK and US crochet stitch names
● Why a UK double crochet is the same as a US single crochet
● Crochet tips for beginners on...

Duration: 00:06:47
How to Design a Crochet Pattern: My Step-by-Step Process from Idea to Launch | Crochet Business Tips
Oct 02, 2025

If you’ve ever wondered how to design a crochet pattern and actually turn it into a profitable part of your crochet business, this episode is for you. I’m walking you through my complete crochet pattern design process—from the very first idea to launching the finished pattern in my shop.

In this behind-the-scenes look, you’ll learn:
● Crochet business tips for designing patterns that stand out in a crowded market

● How to brainstorm unique crochet pattern ideas that actually sell

● My step-by-step crochet design process: sketching, prototyping, testing, and formatting

● Why pat...

Duration: 00:20:25
Belief Before Results | Mindset for Crochet Business, Handmade Sellers & Creative Entrepreneurs
Sep 25, 2025

Hey friend, if you’ve ever felt stuck in your crochet business or handmade journey because the results aren’t coming fast enough—you’re not alone. In this episode of Simply Hooked: A Crochet Podcast, I share a lesson every creative entrepreneur and handmade business owner needs to hear: belief comes before results.

Here’s what you’ll take away:

● How to stay motivated when your crochet patterns, handmade crafts, or online shop sales feel slow

● Why consistency and mindset are more powerful than instant results for long-term growth

● Encouragement for makers, crafte...

Duration: 00:12:03
Crochet Market Bestsellers: What to Make for Fall & Christmas Craft Fairs | Inventory Tips, Booth Displays & Quick Projects
Sep 18, 2025

Don't guess what to make for your next event—know exactly what sells. If you are prepping for Fall craft markets or Christmas holiday fairs, you need inventory that is quick to make and high in demand.

In this episode, I’m sharing my top crochet business tips for stocking your booth with profitable projects. We discuss why switching to chunky chenille yarn can save you hours and increase your profit margins during the busy Q4 season.

Inside this episode, we cover:

Market Bestsellers: The specific hats, plushies, and accessories that fly off the...

Duration: 00:19:45
Stop Feeling Guilty: The Real Value of Your Crochet Business | Creating Heirlooms, Supporting the Economy & Why the World Needs Makers
Sep 11, 2025

Do you ever feel guilty spending time on your business? If you have ever wondered if pursuing a creative dream is selfish, this episode is for you.

In this episode of Simply Hooked, I share my personal journey of questioning whether my work truly mattered. We dismantle the myth that art is "indulgent" and explore why your crochet business is actually an act of service.

In this episode, we cover:

The "Selfish" Myth: Why creativity is generosity, not an indulgence.

Mental Health: How the rhythm of stitches supports your well-being (and...

Duration: 00:09:08
Crochet Hooks Explained: Best Sizes & Shapes Every Beginner Should Know | Crochet Techniques
Sep 04, 2025

If you’ve ever felt confused about crochet hook sizes, letters, and shapes, you’re not alone! In this episode of Simply Hooked: A Crochet Podcast, I break down everything beginners need to know about crochet hooks—from U.S. vs. U.K. sizing, to the difference between tapered and inline hooks, to which materials (aluminum, bamboo, plastic, or steel) make the biggest difference in your projects.

In this episode, you’ll learn:
● How to read crochet hook sizes in millimeters, letters, and numbers

● Why millimeter sizing is the most reliable across brands

● The pros...

Duration: 00:10:39
Quick Stitches: Magic Ring vs. Chain Start | Crochet Tips for Beginners & Amigurumi Plushie Makers
Aug 27, 2025

Struggling with the magic ring in crochet (also called the magic circle)? You’re not alone! In this first Quick Stitches mini-episode of Simply Hooked: A Crochet Podcast, I share beginner-friendly tips on the magic ring vs. chain start method—so you’ll know whether you really need to use it for amigurumi or if a simpler alternative works just as well.

Whether you’re just learning how to crochet or starting your first amigurumi stuffed animal, this bite-sized episode will help you confidently choose the best way to begin your crochet rounds.

For a deeper d...

Duration: 00:06:38
Amigurumi for Beginners: Best Yarn for Crochet Plushies (Bernat Blanket, Parfait Chunky) | Essential Tools, Hooks & Tips for Your First Stuffed Animal
Aug 21, 2025

Ready to crochet your first plushie but confused by all the yarn options? In this episode, we break down everything you need to know to start making Amigurumi with confidence.

We skip the trial and error and dive straight into the best materials for making those soft, squishy stuffed animals everyone loves.

In this episode, we cover:

Yarn Reviews: The best chenille and velvet yarns (Bernat Blanket, Premier Parfait Chunky, and Loops & Threads).

Tool Kit: Choosing the right hook size to prevent holes in your work.

Safety First: How...

Duration: 00:25:38
Why I’m Returning to Simply Hooked: A Crochet Podcast
Aug 18, 2025

In this episode, I’m sharing why I decided to bring the podcast back to its roots as Simply Hooked: A Crochet Podcast. For the past few months, you’ve known this show as Creative & Called—but I realized most of you came here for crochet inspiration, amigurumi tips, and that spark of yarn-filled joy.

So today, we’re making it official: Simply Hooked: A Crochet Podcast is back!

🧶 You’ll still hear conversations about creativity, mindset, and building a handmade business, but front and center, this show is once again about crochet—celebrating it, learning it, an...

Duration: 00:01:55
Designing Your Dream Life: You Are the Potter, Your Life Is the Clay | How to Quit the "Safe Path" & Build a Full-Time Crochet Business You Love
Aug 14, 2025

Are you stuck on a "safe" path that doesn't feel like your own? It is time to embrace a freeing truth: You are the potter, and your life is the clay.

In this episode of Simply Hooked, I share how I went from hiding my dream of being a crochet designer to building a handmade business I truly love. We discuss why you don't need to wait for permission to reshape your reality.

In this episode, we cover:

Breaking the Mold: How to walk away from the "safe path" to write your own...

Duration: 00:07:16
Selling on Amazon Handmade: Is It Worth It for Crochet Makers? | My $4k Month Strategy, FBA vs. Merchant Fulfilled, & Pros/Cons for Handmade Businesses
Aug 07, 2025

Is Amazon Handmade actually worth the hassle for crochet makers? In this episode, I share how I turned Amazon into a "Q4 Sales Machine," earning over $4,000 in a single December.

We go behind the scenes of my journey from selling simple mug cozies to navigating the complex world of Amazon FBA (Fulfilled by Amazon). If you are looking to diversify income beyond Etsy, this is your honest guide.

In this episode, we cover:

The $4k Breakdown: How I utilized crochet-themed mugs and cozies to hit high revenue numbers.

Demystifying FBA: Understanding...

Duration: 00:11:39
AI and Creativity: How Google Notebook LM Told My Story | Crochet Podcast for Creative Entrepreneurs & Makers
Jul 31, 2025

What happens when you feed your story into an AI tool and let it tell it back to you? In this episode of Simply Hooked: A Crochet Podcast, I share my experiment with Google Notebook LM—an AI platform that can take your notes and transform them into a full podcast episode with AI-generated hosts.

I gave it my journey as a crochet artist and handmade business owner… and the results blew me away. You’ll hear what the AI created, plus my honest reflections on what this means for crochet makers, creative entrepreneurs, and the future of con...

Duration: 00:30:00
Crochet Business Mindset: Stop Hoping & Start Deciding to Grow Your Handmade Shop | Tips for Mompreneur Success, Creative Design, & Scaling Income
Jul 24, 2025

Is your crochet business stuck in the "hoping" phase? If you are treating your shop like a lottery ticket instead of a strategy, this episode is for you.

In this episode of Simply Hooked, we break down the critical mindset shift that took me from an overwhelmed mompreneur to a confident crochet designer. We discuss why passive hope is killing your growth and how to finally make the decision to succeed.

In this episode, we cover:

The "Deciding" Framework: How to move from "I hope this sells" to "I have decided this will...

Duration: 00:08:59
ChatGPT for Crochet Business: 9 Ways to Save Time on Etsy SEO, Emails & Content | AI Guide for Makers & Handmade Shops
Jul 17, 2025

Wish you could hire a marketing copywriter but don't have the budget? Meet your new free virtual assistant: ChatGPT.

In this episode of Simply Hooked, I break down the 9 specific ways I use AI to save hours in my crochet business. From conquering writer's block to optimizing Etsy SEO, I share the exact workflows I use to work smarter, not harder.

In this episode, we cover:

Etsy Domination: How to use ChatGPT to write keyword-rich titles and descriptions that actually rank.

Content Creation: Generating endless ideas for Pinterest pins, Instagram captions...

Duration: 00:22:13
The Big Leap for Crochet Business Owners: Stop Self-Sabotage & Find Your Zone of Genius | Mindset Tips for Creative Entrepreneurs to Scale a Handmade Shop
Jul 10, 2025

Are you unknowingly sabotaging your crochet business success? If you feel stuck despite working hard, you might be hitting your "Upper Limit."

In this episode of Simply Hooked, I dive into The Big Leap by Gay Hendricks—a book that completely reshaped how I view my time and talent as a crochet designer. We explore why you might be burning out in your "Zone of Excellence" and how to finally step into your "Zone of Genius."

In this episode, we cover:

The Upper Limit Problem: How hidden beliefs limit the amount of success an...

Duration: 00:16:50
Crochet Business & Motherhood: Preparing for Baby #2 | Honest Talk on Postpartum Body Image, Mom Guilt, & Keeping Your Creative Identity as a Maker
Jul 02, 2025

Balancing a crochet business and a growing family is messy. In this raw episode, I open up about the fears of welcoming Baby #2, postpartum body image, and the struggle to maintain a creative identity.

This isn’t a polished "how-to" guide—it’s a personal look at the tension between motherhood and entrepreneurship. If you are wondering how to carry it all with grace, this conversation is for you.

In this episode, we share:

The 1-to-2 Transition: The emotional reality of preparing for a second child while running a handmade business.

Postpa...

Duration: 00:20:12
Turning a Health Crisis into a Creative Business: Melinda’s Story | Faith, Career Pivots, & Finding Your God-Given Calling as an Entrepreneur
Jun 26, 2025

Melinda walked away from her job in housekeeping after chemical exposure caused debilitating migraines—but she didn't just quit. She walked straight into her God-given creative calling.

In this episode of Simply Hooked, we share a raw and real story of a complete life pivot. Melinda discusses how a health crisis became the catalyst for building a business rooted in faith and service.

In this episode, we share:

The Pivot: How to find the courage to leave a "safe" job when your health demands it.

Pain to Purpose: Transforming a personal st...

Duration: 01:20:36
Why I Changed the Name—and Why It’s OK to Pivot
Jun 19, 2025

Welcome to the very first episode under our brand-new name: Creative & Called! In today’s episode, I’m sharing the heart behind the change, why I felt led to shift the direction of this podcast, and how sometimes the best thing we can do in business (and life) is pivot.

If you’ve ever felt stuck trying to force something to work the way you thought it was supposed to—or if you’ve started a project that ended up evolving into something entirely different—you’re not alone.

This episode is your permission slip to change dire...

Duration: 00:05:02
Mindset for Makers: You Become What You Think About (Earl Nightingale) | Threads of Wisdom Mini-Episode for Crochet Business Success & Positivity
Jun 16, 2025

Your mindset shapes your crochet business just as much as your stitches do. In this Threads of Wisdom mini-episode, we explore Earl Nightingale’s timeless concept: "You become what you think about."

Inspired by The Strangest Secret, this episode is a quick dose of encouragement to help you align your thoughts with your business goals.

In this mini-episode, you’ll discover:

The "Thought-Stitch" Connection: How your daily thoughts create the fabric of your life and business.

Earl Nightingale’s Wisdom: Why setting clear goals and focusing on what you want (not what y...

Duration: 00:05:12
Why Your Crochet Business Isn't Growing: Strategy vs. Mindset | Lessons from Bob Proctor, Jim Rohn & Les Brown (Scaling Part 8)
Jun 12, 2025

You can master SEO, email funnels, and product photography, but if your mindset isn't aligned, your business will always hit a ceiling.

In the final episode of our Scaling Your Crochet Business series, we tackle the most important piece of the puzzle: your brain. I share the specific shifts that fueled my biggest growth as a designer.

In this episode, we cover:

The 90% Rule: Why your business can only grow as much as you do personally.

Hustle vs. Alignment: How to shift from fear-based working to faith-based growing.

Guru...

Duration: 00:15:23
Best Tools for Crochet Business Owners: Systems to Save Time, Batch Content & Scale Your Shop [Part 7] | Productivity for Handmade Entrepreneurs
Jun 05, 2025

Struggling to juggle your crochet business with a full-time job and family life? You need systems that work as hard as you do.

In Part 7 of the Scaling Your Crochet Business series on Simply Hooked, I’m sharing the exact tech stack and workflow secrets I use to run a profitable handmade business without burnout.

We dive into the best tools for crochet business owners—from Canva and Trello to Shopify, Mailchimp, and ChatGPT. Learn how to automate the boring stuff so you can spend more time with your yarn.

In this episode, we c...

Duration: 00:27:10
Stop Relying on Social Media: Building an Email List for Your Crochet Business | Lead Magnets, Newsletters & Sales Funnels to Scale Revenue
May 31, 2025

Social media algorithms change, accounts get hacked, and posts get buried. Your email list is the only asset you truly own.

In this episode of Simply Hooked, we dive into why email marketing is the smartest strategy for a sustainable crochet business. We break down how to move followers from Instagram to your own list so you can sell on autopilot.

In this episode, we cover:

Owned Audience vs. Rented Land: Why you cannot build a business solely on social media.

The Lead Magnet: How to create a freebie (pattern, guide...

Duration: 00:14:39
Crochet Product Photography Guide: How to Take Photos That Sell | Lighting, Branding, & Canva Tips for Handmade Shops (Scaling Part 5)
May 30, 2025

When selling online, your customer can't touch the yarn—they buy with their eyes. If your photos are dark or blurry, you are losing sales no matter how beautiful your stitching is.

In Part 5 of Scaling Your Crochet Business, I share the exact tools and strategies I use to make my products stand out. We discuss why I ditched the lightbox for natural light and how to create a brand that builds trust.

In this episode, we cover:

Lighting 101: Why natural light is king for crochet texture (and how to master it).

...

Duration: 00:20:00
Stop Paying for Ads: How to Get Free Traffic to Your Crochet Shop | Pinterest, Blogging, & YouTube Strategies for Passive Sales
May 30, 2025

Imagine waking up to new sales every day—not because you paid for ads, but because customers found you while you were sleeping. That is the power of organic traffic.

In Part 4 of our Scaling Your Crochet Business series, we dive into the most sustainable way to grow: search engines. We discuss why Pinterest, Google, and YouTube are more valuable than Instagram for long-term growth.

In this episode, we cover:

The "Traffic Engine": Why organic traffic builds trust and sales without ad spend.

Pinterest for Makers: Why this is the #1 traffic to...

Duration: 00:15:31
Stop Selling "Cute Things": How to Market Your Crochet Business With Purpose | Storytelling Secrets & Writing Product Descriptions
May 30, 2025

Customers don't just buy "things"—they buy feelings. If you are struggling to convert views into sales, you might be selling the product instead of the purpose.

In Part 3 of Scaling Your Crochet Business, we shift your marketing strategy from "listing features" to "telling stories." We discuss insights from Donald Miller and Seth Godin on how to create deep emotional connections.

In this episode, we cover:

The Mindset Shift: Moving from selling "cute crochet items" to selling meaningful solutions.

Empathy Marketing: How to speak directly to your customer’s needs and emot...

Duration: 00:24:06
How I Grew My Crochet Shop Traffic by 1,300%: Mastering Etsy SEO & Keywords for Handmade Sellers (Scaling Part 2)
May 30, 2025

I used to think, "If I make cute things, customers will come." Spoiler alert: They didn't. Not until I mastered SEO.

In Part 2 of Scaling Your Crochet Business, I share the exact strategy that took my shop traffic from 1,800 to over 26,000 visitors. We strip away the tech-speak and make keywords simple.

In this episode, we cover:

The Traffic Explosion: How focusing on SEO grew my monthly visitors by over 1,300%.

Platform Strategy: Simple tips for ranking on Etsy, Amazon Handmade, and your own website.

The "Cute" Trap: Why creative titles...

Duration: 00:24:06
14 Ways to Make Money With Crochet: Passive Income & Revenue Streams Beyond Just Etsy | Scaling Your Handmade Business (Part 1)
May 30, 2025

Relying on just one platform (like Etsy) to pay the bills is a risky game. If you want a sustainable business, you need to diversify.

In Part 1 of the Scaling Your Crochet Business series, I reveal the 11 specific revenue streams currently fueling my brand—plus 3 more I am preparing to launch. We move beyond just "selling finished items" to explore true passive income.

In this episode, we cover:

The Risk Factor: Why relying on a single income stream is dangerous for handmade sellers.

My Income Pie: A transparent look at the 11 wa...

Duration: 00:19:48
[BOOK SIGNING MAY 10] Come say hello!
May 05, 2025

Just a quick episode announcing the book signing of my first published pattern book, Crochet Snuggle Buddies. If you are local to the Triangle in North Carolina, come grab a copy and say hello! :)

Duration: 00:02:26
Visualization for Makers: How to Use Imagination to Grow Your Crochet Business (Neville Goddard) | Threads of Wisdom Mini-Episode on Manifesting Success
Apr 21, 2025

Your imagination isn't just for daydreaming—it is a business strategy. In this Threads of Wisdom mini-episode, we explore Neville Goddard’s teaching that imagination is the force that shapes your reality.

If you want to design better patterns or scale your shop, you first have to see it clearly. Join me as I share how I use visualization to design my life and crochet business.

In this mini-episode, you’ll discover:

The Neville Goddard Approach: How to use your imagination to rewrite limiting beliefs and design your future.

Visualization for Design...

Duration: 00:08:07
Beginner’s Guide to Yarn: Fibers, Weights & How to Choose the Right Yarn | Crochet Podcast for Amigurumi & Beginners
Apr 17, 2025

Crochet is such a fun and rewarding craft, but if you’re a beginner, choosing the right yarn for crochet projects can feel overwhelming. With so many fibers, yarn weights, and textures available, how do you know which one is best for your project? 🤔

In this episode of Simply Hooked: A Crochet Podcast, I break it all down step by step so you can feel confident picking yarn for crochet blankets, wearables, and amigurumi plushies. From understanding cotton, wool, acrylic, and blended fibers to reading yarn labels and choosing the right weight, you’ll learn exactly what you nee...

Duration: 00:12:10
Opening a Yarn Shop: From 9-to-5 to Brick & Mortar Business Owner | Heather Burns (The Knotty Sheep) on Fiber Arts & Community
Apr 10, 2025

Have you ever fantasized about quitting your job to open a cozy yarn shop in your hometown? For Heather Burns, owner of The Knotty Sheep, that dream became a reality.

In this episode of Simply Hooked, we go behind the scenes of a brick-and-mortar fiber arts business. Heather shares how she left her 9-to-5 career to build a thriving community hub in Wake Forest, NC.

In this episode, we share:

The Leap: What it actually takes to leave a traditional career and sign a lease.

Shop Talk: The biggest challenges (and...

Duration: 00:41:04
You Were Created on Purpose: How Mindset & Energy Shape Your Crochet Business | Finding Alignment, Overcoming Skepticism & Crafting Your Life
Apr 03, 2025

Out of 300 million possibilities, you made it. That alone is proof—you were created on purpose, for a purpose.

In this episode of Simply Hooked, I share a message that has been on my heart for over a year. We explore how I went from skepticism to realizing that our inner world creates our outer world—and how that directly impacts your crochet business.

In this episode, we cover:

The Probability of You: Why your desires and creative dreams are a calling, not a coincidence.

Energy & Sales: How the way you feel...

Duration: 00:23:08
The Alchemist for Creative Entrepreneurs: Following Your Personal Legend | Lessons from Paulo Coelho on Fear, Destiny, & Building a Crochet Business
Mar 27, 2025

In this episode of Simply Hooked, I dive into why Paulo Coelho’s timeless classic belongs on every creative entrepreneur’s shelf. I share how this book inspired me to stop playing small and finally launch my "Learn to Crochet" course.

In this episode, we explore:

The Personal Legend: Understanding the specific vision placed on your heart and why you must pursue it.

Overcoming Fear: How to navigate the "tests" that appear when you decide to chase a dream.


The Treasure is the Journey: Why building a crochet busi...

Duration: 00:15:36
Running a Handmade Business as a Homeschool Mom: Sarah Carney (Blue Tomato Handmade) | Balancing Kids, Polymer Clay, & Felt Food Design
Mar 20, 2025

How do you run a successful handmade shop while homeschooling two kids? In this episode, I sit down with Sarah Carney, the creative force behind Blue Tomato Handmade.

Sarah shares the reality of being a stay-at-home mom who balances lesson plans with product launches. From adorable felt play food to polymer clay stitch markers, we discuss how to fit creativity into the margins of motherhood.

In this episode, we share:

The Homeschool Juggle: Practical tips for managing a business with children at home 24/7.

Diverse Income Streams: Expanding from felt toys to...

Duration: 00:37:48
How to Sell More at Craft Markets: 5 Proven Tips for Crochet Booth Setup, Pricing & Product Selection (10 Years Experience)
Mar 13, 2025

Are you prepping for a craft market but worried you won't make any sales? With over 10 years of vending experience, I share exactly how to turn lookers into buyers.

In this episode of Simply Hooked, we cover the 5 essential strategies to rock your next show. From designing a booth that stops traffic to pricing for profit, this is your crash course in market success.

In this episode, we cover:

Market Selection: How to choose the right event (so you don't waste your weekend).

Booth Setup 101: Display ideas that draw customers in...

Duration: 00:22:05
How to Land a Crochet Book Deal & Get Featured on a Magazine Cover | Crochet Podcast on Publishing & Amigurumi Design
Mar 07, 2025

Hi friends! It’s Marcy, and today’s episode of Simply Hooked: A Crochet Podcast is extra special. I’m sharing the behind-the-scenes story of how I landed a crochet pattern book deal with a major publisher and got my amigurumi designs featured in an international crochet magazine. 🎉 Even better? My crochet pattern book officially launches today—March 7, 2025! Saying that out loud still feels surreal.

In this episode, I take you back to the beginning and share:

✨ How one podcast episode sparked the idea for my crochet book

✨ The cold emails I sent that opened pub...

Duration: 00:17:05
Why Progress Feels Slow: The Law of Growth (Earl Shoaff) | Threads of Wisdom Mini-Episode on Patience & Trusting the Process in Your Crochet Business
Mar 06, 2025

Growth often happens underground long before you see the bloom. If you are frustrated by a lack of visible results in your business, this episode is for you.

In this Threads of Wisdom mini-episode, we explore Earl Shoaff’s concept of the "Law of Growth." Just like crocheting a blanket one stitch at a time, we discuss why patience is the most profitable skill you can learn.

In this mini-episode, you’ll discover:

The Garden Metaphor: Why your business requires "watering" even when you can't see the sprouts yet.

Trusting the Proc...

Duration: 00:07:08
How to Start a Crochet Business: Turn Your Hobby into a Profitable Side Hustle | Selling Handmade, Legal Basics & Etsy Tips for Beginners
Mar 06, 2025

Ready to turn your yarn stash into cash? If you want to start a crochet business or learn how to sell crochet online and at markets, this episode is your step-by-step guide.

I’m Marcy—a crochet designer and entrepreneur—and I’m breaking down exactly how to transition from hobbyist to business owner without the overwhelm. We cover the unglamorous but essential parts of running a profitable handmade business, from legal requirements to picking the right sales platform.

In this episode, we cover:

Crochet Business 101: Understanding taxes, licenses, and the legal side of selli...

Duration: 00:22:59
Finding Your Purpose as a Maker: The Ikigai Method for Crochet Business Success | Aligning Passion, Profit, & What the World Needs
Mar 06, 2025

Do you love crochet but struggle to turn it into a profitable business that actually feels fulfilling? You might be missing your Ikigai.

In this episode of Simply Hooked, we explore the Japanese concept of "a reason for being." We map out how to find the sweet spot where what you love, what you are good at, and what the world needs all intersect to create a sustainable business.

In this episode, we cover:

The Ikigai Framework: Understanding the balance between Passion, Mission, Vocation, and Profession.

Finding Your Niche: A practical...

Duration: 00:15:30
Work Harder on Yourself Than Your Job: Jim Rohn for Crochet Entrepreneurs | Threads of Wisdom Mini-Episode on Personal Development & Mindset
Mar 06, 2025

Your business will never outgrow your mindset. In this premiere episode of Threads of Wisdom, I share a powerful concept from Jim Rohn that completely changed my approach to entrepreneurship.

This mini-series is designed to give you quick, actionable doses of inspiration. We explore why self-improvement is the secret weapon for turning challenges into opportunities.

In this mini-episode, you’ll discover:

The Jim Rohn Philosophy: Why working harder on yourself is more profitable than working harder on your job.

Mindset over Mechanics: How personal growth directly impacts your crochet business revenue.

...

Duration: 00:04:34
"Why Would Anyone Buy From Me?" Overcoming Imposter Syndrome in Your Crochet Business | How to Stop Comparing, Beat Self-Doubt, & Own Your Expertise
Mar 06, 2025

In this episode of Simply Hooked, I share a personal story about a trip to the frozen food aisle that completely shifted my perspective on competition. We discuss why variety is actually a good thing and how to stop shrinking back.

In this episode, we cover:

The "Why Me?" Trap: Reframing the fear that the crochet market is too saturated.

The Frozen Food Lesson: A surprising epiphany about value, variety, and customer choice.

Your Unique Voice: Remembering that someone out there is waiting for exactly what you create.

Building...

Duration: 00:10:27
Productivity Secrets for Mompreneurs: Finding Time in the Margins (and the Bathroom) | Humor & Time Management Tips for Crochet Business Moms
Mar 06, 2025

Ever hidden in the bathroom just to send an email without being interrupted? In this hilarious episode, I share how my bathroom unexpectedly became my productivity palace.

As a crochet mompreneur, I’ve had to get creative with my time. This isn't a lecture on time blocking—it's a celebration of the adaptability required to build a business in the margins of motherhood.

In this episode, we share:

The "Bathroom Office": A funny behind-the-scenes look at where the work actually gets done.

Productivity in the Margins: Practical tips for making the most...

Duration: 00:10:22
Crochet for Anxiety & Stress Relief: Why Your Hobby is Therapy | The Science of Stitching for Mental Health & Mindfulness
Mar 06, 2025

Did you know your crochet hook is actually a tool for stress relief? Research shows that the rhythmic motion of stitching calms the nervous system and acts as natural meditation.

In this episode of Simply Hooked, we dive into the science-backed connection between crochet and mental health. I share personal stories of how stitching helped me find clarity and calm in the chaos.

In this episode, we cover:

The Science of Stitching: How crochet lowers cortisol and boosts feel-good brain chemicals (dopamine and serotonin).


Mindfulness for Makers: Using...

Duration: 00:07:27
9 Amigurumi Tips for Beginners | Make Better Plushies with Crochet Hacks
Mar 06, 2025

Hi friends! Welcome back to Simply Hooked: A Crochet Podcast. Today, I’m sharing 9 amigurumi hacks every crocheter should know if you want to take your crochet plushie skills from beginner to professional level.

These amigurumi tips and tricks will help you make stuffed animals that look clean, polished, and consistent—perfect for gifting, selling at markets, or adding to your handmade collection.

In this episode, you’ll learn how to:
🧶 Choose the best yarn and hook size for amigurumi plushies

✨ Master invisible decreases and seamless color changes in crochet

👀 Add safety eye...

Duration: 00:22:27
My Crochet Journey | Why I Started Simply Hooked: A Crochet Podcast
Mar 06, 2025

Welcome to the very first episode of Simply Hooked: A Crochet Podcast! I’m Marcy—crochet artist, mom, and creative entrepreneur—and today I’m sharing my full crochet journey. From learning how to crochet 13 years ago, to selling finished pieces on Etsy, to designing beginner-friendly amigurumi patterns and launching my Learn to Crochet online course, it’s been a wild ride of persistence, creativity, and faith.

In this episode, you’ll hear:
● How I turned my love of crochet into a thriving handmade business

● The struggles and wins I faced while starting a crochet brand Duration: 00:21:06

Trailer | Simply Hooked: A Crochet Podcast for Amigurumi, Creativity & Mom Life
Jan 10, 2025

Welcome to Simply Hooked: A Crochet Podcast! I’m Marcy—crochet artist, mom, and creative entrepreneur—sharing my journey of designing beginner-friendly amigurumi patterns and building a thriving crochet business from the ground up.

This podcast is about more than just crochet. Together, we’ll explore:

🧶 Amigurumi tips, crochet tutorials, and creative maker inspiration

💡 Crochet business tips to turn your hobby into a profitable side hustle or full-time business👩‍👧 The real-life balance of motherhood, crochet, and entrepreneurship

✨ Mindset shifts and motivation for creative entrepreneurs embracing their unique gifts

Whether you’re learning how to c...

Duration: 00:01:22