ArtForm Intelligence
By: ArtForm Agency
Language: en-us
Categories: Business, Marketing, Management, Government
Unveil the hidden layers of AI in marketing, specifically tailored for government contractors, agencies, and associations. Our weekly episodes break down complex AI algorithms, data analytics, and machine learning models into actionable insights that you can apply directly to your marketing strategies. Stay ahead of the curve and drive unparalleled results with AI Decoded.
Episodes
Ethical AI: Balancing Innovation and Integrity in Marketing
Oct 27, 2025In this episode, ArtForm experts explore how marketers can harness AI’s potential without losing the human touch. From deepfake influencers to data bias, they unpack the complex relationship between creativity, responsibility, and trust in the age of AI.
The team shares firsthand insights from building ArtForm’s own AI policies and readiness frameworks, covering what every organization should do before rolling out new tools. They discuss how to spot “AI washing,” why authenticity still drives real results, and how responsible governance keeps creativity ethical and scalable.
Whether you’re leading an enterprise marketing team or just in...
Duration: 00:42:27Navigating SEO, AEO & GEO in the AI Era
Sep 25, 2025In this episode, ArtForm CEO Janet Waring and SEO Specialist Hunter Waring cut through the hype around answer engine optimization (AEO) and generative engine optimization (GEO). While these buzzwords dominate marketing chatter, the hosts explain how they build on the same SEO fundamentals that have always mattered.
Janet and Hunter break down how AI overviews on Google and Bing are reshaping search results, creating zero-click experiences where users get answers without visiting your site. They highlight the importance of targeting long-tail keywords and conversational queries, since people now search by asking full questions...
Duration: 00:19:02Before The Pixels: A Founder’s Look back
Apr 11, 2025What does it take to build a creative agency from the ground up—and keep it thriving for nearly three decades? In this episode of ArtForm Intelligence, we sit down with ArtForm Agency co-founder John Waring for a candid conversation about the origins, evolution, and future of the business.
Tune in as John shares:
How growing up in the print industry shaped his entrepreneurial journeyThe challenges and pivots that kept Artform relevant through massive shifts in tech and designHow speed, personalization, and small-batch runs have transformed client expectationsThe enduring value of relationships, mentorship, and staying curious in... Duration: 00:18:55AI Enhanced SEO; Easy to Use AI tips to boost Your Search Rankings
Mar 14, 2025Want to climb the search rankings and get your content seen? In this episode of Artform Intelligence, Joe Ennis sits down with Artform Agency’s Kalina Totzeva and Hunter Waring to explore how AI is revolutionizing SEO and making optimization more efficient than ever.
Tune in as they break down:
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Duration: 00:11:08How to Master the Social Media Algorithm
Feb 12, 2025Social media algorithms control what content gets seen—and what gets lost in the noise. So how do you make sure your brand’s message reaches the right audience?
In this episode, Joe Ennis sits down with Artform Agency’s Megan Goontz and Hunter Waring to break down the secrets to mastering social media algorithms. They explore:
The role algorithms play in shaping content visibility across platformsHow different platforms like LinkedIn, Instagram, Facebook, and TikTok prioritize contentThe importance of engagement, consistency, and audience targetingWhy video content is a game-changer for beating the algorithmHow AI is influencing social... Duration: 00:21:54