Antelope University by Antelope

Join us in this exciting episode where we dive into grooming fundamentals with expert groomer Angie from Pooch Pawlor in LA. Angie shares her journey of almost 17 years in grooming, insights on different dog coat types, essential grooming products, and tips for maintaining your pet's skin and coat health. Additionally, we have an exclusive sneak peek into the upcoming launch of Bocce Spa products in 2026, featuring naturally derived and eco-friendly ingredients. Learn about innovative products like 'Quit the Itch Shampoo,' 'Don't Shed on Me,' and the importance of maintaining your pet’s skin health. Perfect for pet pa...

Duration: 00:50:29

In this detailed discussion, the conversation kicks off with the success of PetSmart's Protection Plus, noting a 20% increase in all SKU sales following the introduction of their new planogram. The primary focus then shifts to the nuances of pet dental health, particularly the differences between plaque and tartar, and the importance of proactive oral hygiene to prevent long-term health issues like periodontal disease. The discussion delves into the benefits of different pet foods and dental products, highlighting the role of astaxanthin—an extremely potent antioxidant derived from algae—in the Protection+ product line. It explores clinical trial results that show...

Duration: 00:49:08

We dive into the important aspects of dental health for dogs, focusing on the Protection Plus Brushless Toothpaste. They explain key dental terms such as plaque, tartar, and calculus, and discuss the impact of the recent clinical study on Protection Plus Chews. The findings show a significant reduction in tartar and plaque buildup. Additionally, the importance of astaxanthin, a powerful natural antioxidant, is highlighted. Marketing strategies are also discussed, emphasizing how to effectively pitch Protection Plus Chews to both existing and potential customers.

Duration: 00:36:26

In this episode, we explore the history and widespread use of kibble in pet diets, focusing on why it became the norm and the health issues it can cause. We discuss the extrusion process, its impact on nutrient quality, and the risks of synthetic additives in kibble. We also address veterinary education's influence by major kibble companies, the debate over raw versus gently cooked diets, and the importance of variety in pet nutrition. The episode covers specific concerns like dental health, grain-free diets, and the benefits of using resistant starches in pet food. Tune in for an in-depth look...

Duration: 00:52:48

Flagship Products:Firm Up! – Shelf-stable, more cost-effective than canned pumpkin, 100% USA-sourced ingredients.Joint Powder (Chews and Powder) – Features green-lipped mussel from New ZealandMushroom Supplements –Formulas for general health and cancer prevention. ​​Cancer Support  80% of dogs die from cancer or with cancer in their bodyChristy shared her dog Abel’s story, who outlived a cancer diagnosis by over 2 years using Turkey Tail mushrooms, CBG/CBD, and a low-carb dietCBD Innovations:Super Snouts was a pioneer in functional CBD chews like Chill + OutWater-soluble CBD (via nanoemulsion and encapsulation) ensures better absorption and efficacy than oil-based products.All SS CBD products are THC-free for pet safety...

Duration: 00:53:03

In this episode, Nikki Frias breaks down the basics of CBD, CBG, and hemp—what they are, how they work, and why they matter. She also dives into Super Snouts’ product line, highlighting how these natural supplements can support wellness for both pets and people.

Duration: 00:55:04

Today we sit down with Karen Neola, founder of My Perfect Pet, to hear how she built the very first gently cooked pet food brand. She shares the challenges she faced, what drove her to start MPP, and why she’s stayed true to real, fresh ingredients from the start.

Duration: 01:04:45

Today, we're diving into what sets My Perfect Pet apart from other pet food companies. From sourcing to cooking methods, here’s how we go beyond the bowl:

Cooked in a human-grade facility for the highest safety and quality standardsUses muscle and organ meats — no by-products or fillersRaw vegetables to preserve natural nutrientsUnique resistant starch cooking process for potatoes to support gut healthOnly ethically sourced meats — because where it comes from matters

Duration: 00:49:50

Wendy Wen and Lindsey Wendt discuss:

The nutritional deficiencies of kibbleWhat high-heat processing meansMisinformation in the pet industryAlternatives to kibble like raw and gently cooked foodsThe importance of diet rotationHow to understand nutrition labels

Duration: 00:52:30