What is Public Relations?

Welcome to the 12 Days of PR mini-series.

Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. 

Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.

Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. 

Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.

Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. 

Hosted by Laura Perkes.

Welcome to the 12 Days of PR mini-series.

Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. 

Hosted by Laura Perkes.

Visibility is one of today’s buzziest topics - in fact, I was asked to speak about visibility at an event last year, stood on stage and declared ‘I fucking hate the word visibility’.

Because when most people talk about visibility they focus on being seen and don’t scratch the surface of the deeper stuff that people truly crave.

If you’re tired of the same old “stand out online” slogans, this episode is for you. We’re closing out Series 3 of “What Is Public Relations?” and I promise, you’ll want to save and share this one. Duration: 00:34:57

Today, I crack open the topic with an actual LinkedIn legend, Laura Taylor, to talk about why everyone is using visibility tactics on LinkedIn…and why most people are getting the basics all wrong.

VISIBILITY ON LINKEDIN: IT’S NOT WHAT YOU THINK

We all hear it: “Just be more visible and your business will explode.” LinkedIn, in particular, is presented as THE place for entrepreneurs needing credibility and conversions. But what does being visible actually mean? Is it just posting more? Racking up “congratulations!” comments? Wearing a virtual business suit?

Laura Taylor and I tackle...

Hold onto your hats, and your pink hair clips, because this episode is about to shake up what you think you know about PR, visibility and what it means to show up for your business when you’re NOT based in the city, NOT working in an ‘Instagrammable’ niche, and absolutely NOT buying into the old-school ‘just shout loudest’ visibility hype.

If you’ve been led to believe that the only way to make your business work is to “be more visible” … think again.

LET’S GET REAL ABOUT VISIBILITY

My guest this week is t...

This one’s for the business owners who know they’re made for more… but can’t seem to break free from the patterns keeping them small. If you’re tired of playing by outdated visibility rules, burnt out from overextending yourself for lacklustre results, or just curious about the real work behind magnetic success, the type where dream clients slide into your DMs and opportunities come knocking, then let’s get radically honest.

IT’S TIME TO TALK ABOUT IDENTITY SHIFTS

If you’re waiting for a fancy formula to transform your business, you’re...

SELF TRUST, SUCCESS, AND THE TRUTH ABOUT VISIBILITY

Let’s get uncomfortable for a minute: are you actually clear on what YOU want in your business, or are you chasing someone else’s version of success (and sacrificing your own self-trust in the process)? That’s the messy, very real question Laura dives into in today’s free-flowing, no-holds-barred episode.

You may not love what Laura has to say, especially if you’ve ever found yourself tempted by hyped-up promises of overnight results, seven-figure launches, or “the one investment that’ll finally get you visible.” But if you’re re...

Right, let’s get real for a minute (or thirty). In this episode of What Is Public Relations?, your host (i.e., me, Laura Perkes!) is coming at you completely raw and unfiltered, literally and figuratively. No makeup, messy bun in full force, dead flowers right there in the background because let’s face it, showing up authentically is what actually creates impact, not being Insta-perfect every damn day.

I challenge the narrative that looking “perfect” is what brings clients in, and I’m calling out all you incredible entrepreneurs who are still hiding because of how you look o...

I want to let you in on a secret: visibility is more nuanced than that—what you say, who you’re saying it to, and where you’re saying it matters so much more than posting for the sake of “being seen.”

‘SHOW UP AND SELL YOUR STORY’

In today’s world, everyone’s obsessed with hustling for reach. But being plastered everywhere means nothing if your audience shrugs. Vivienne is the embodiment of what it looks like to take radical ownership over your identity, her messy, honest weight loss journey and her career pivots are not only deepl...

On this episode of the What Is Public Relations? Podcast, Laura Perkes sits down with the force that is Natalie Arabella Bailey, a property developer, coach, mentor, and creator of transformative retreats (with a penchant for long red hair and even longer lifts at the gym). We don’t shy away from hard-hitting realities, misused buzzwords, or the way the online world glosses over real personal growth.

Natalie’s approach? It’s all about health, wealth, and happiness — and doing the deep, honest work of putting yourself first, unapologetically. But, let’s unpack what that REALLY looks like.

This episode may ruffle a few feathers, especially if you’ve been hustling for social media visibility and still not attracting those “hell yes, pay in full” clients. But here’s the truth: being seen everywhere isn’t the same as being niche famous—and it definitely doesn’t guarantee profit. So let’s get honest about what works in PR, what doesn’t, and how you can finally step into that expert spotlight (without the burnout).

SOCIAL MEDIA: THE LIMITS OF “BEING SEEN”

You probably already know that posting endlessly on Instagram or Facebook can feel like shouting...

I’m Laura Perkes, your host, and on today’s show I’m bringing you into a conversation with not just an industry expert, but one of my closest friends and business besties. Meet Jo Soley: business coach, business numerologist, and the creator of Bizology.

This is not your cookie-cutter business advice. If you’ve bought into the “one-size-fits-all visibility” hype, stay with me – because Jo is about to show you how to work smarter, not harder, and finally give yourself permission to do business your way, numbers and all.

THE NUMBERS DON’T LIE

Let’s g...

This episode might ruffle a few feathers, so brace yourself, especially if you’ve bought into the never-ending online chatter about visibility and how it’s the magic bullet for success. If the phrase “just be more visible” rings in your ears every time you scroll, you’ll find this conversation refreshingly real.

WHO IS KATIE BLOOMFIELD?
Laura’s guest, Katie Bloomfield, is a property investor, high-performance business mentor, and all-around powerhouse. With a £7 million property portfolio, multiple business sales under her belt, and a blended family of six children, Katie’s not just about spreadsheets and bottom line...

Grab a cuppa or pop your headphones in, because this episode is going to ruffle a few feathers, especially if you’re obsessed with the idea that self-development is a “nice-to-have” rather than the roaring engine behind your PR and business success. Be prepared for a tell-it-like-it-is deep dive into the messy, magical, and sometimes down right unglamorous world of personal growth as the real secret sauce behind getting noticed, becoming magnetic, and building a business that actually lights you up.

SELF-DEVELOPMENT: THE (OFTEN) UGLY TRUTH

Let’s not sugarcoat it: Self-development isn’t all affirmatio...

A Client’s Perspective: In Conversation with Kate Davis, Leadership Coach & Founder of Meraki People.

If you think you know what PR is all about, think again. In this episode, we’re flipping the script on the typical public relations narrative. Today, I’m joined by my very own client (full transparency!), Kate Davis, an outstanding leadership coach and founder of Meraki People, to get a real-world, unfiltered account of what working with a PR specialist does for your business.

You might be wondering…

Is PR all just noise, or can it really shift th...

UNLEASH THE POWER OF PR: IT’S NOT JUST A “NICE TO HAVE”

Welcome to Episode 5 of the "What Is Public Relations"? podcast with Laura Perkes. This episode is dedicated to challenging a common misconception: the idea that public relations (PR) is merely a “nice to have” rather than an essential tool for business growth. Buckle up for some real talk, as Laura delivers a passionate message that might just shake up your current beliefs about PR.

IT’S TIME TO RETHINK PR

Laura kicks things off by confronting a widespread...

😳 VENTURE BEHIND THE SCENES: UNVEILING THE RAW REALITY OF PUBLIC RELATIONS


Ever felt a cocktail of emotions like curiosity, excitement, or maybe a twinge of overwhelm when it comes to Public Relations? Well, Laura Perkes is here to tell you you're not alone! In this eye-opening episode, Laura strips back the layers of her 20+ years in the PR industry to reveal tales and truths you may not expect.

🌟 WHAT'S INSIDE:
Discover Laura’s candid experiences from the frontlines of PR, including a dose of the “collie wobbles” and the reality of overthinking that still hit af...

ARE YOU READY TO BREAK THROUGH THE PR MYTHS?

Brace yourself—today, Laura Perkes shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business.

PUBLIC RELATIONS: THE TRUE GAME-CHANGER

Public relations is much more than being in the right place at the right time. It's about strategizing where your voice will echo the loudest and resonate the longest. If you've been hesitating, thinking no one cares about your message, Laura is here...

Dare I Say? Let's Talk Visibility and Its True Impact

Hold onto your headphones, because this episode might just challenge everything you thought you knew about "visibility" in PR and business growth! 🎙️ Visibility – it’s the buzzword that’s been overused, misunderstood, and oversimplified. Let’s face it, though. What does it actually mean for your business? Laura Perkes is here to break it all down in a way only she can. No holds barred!

🌟 Visibility Overload?
We get it. Everyone’s talking about visibility. But Laura admits to having a bit of beef with the term. Cou...

Public Relations: The Ultimate Growth Tool for Your Business 🚀

Welcome to the first episode of "What Is Public Relations?" with your host Laura Perkes! 🌟 As the title suggests, we're diving headfirst into the evolving world of public relations and debunking outdated myths along the way. If you're a business owner unaware of PR's potential, get ready to have your beliefs shattered—in the best way possible.

Why is public relations your secret weapon for business growth? It's time to let go of those dated 1990s perceptions and embrace the new opportunities that public relations presents in today...

Welcome to the What is Public Relations podcast! I'm your host, Laura Perks, and in this episode, we're diving deep into understanding what public relations really is. 

If you're an entrepreneur, founder, or business owner who's ever wondered about the power of PR, you're in the right place. With over twenty years of experience in the industry, I'm here to deliver no-nonsense advice that will illuminate how PR can elevate your visibility, help you shine in a competitive marketplace, and ultimately drive your business success. 

So, stick around – this conversation might just tran...