Beau Leadership Group
By: Bob Beaulaurier, MBA, Pilot, Author, Speaker
Language: en-us
Categories: Business, Investing, Management, Marketing
Together, we will make Leadership Investment Decisions and focus on the science of leadership while adopting a spirit of adventure as you invest, according to a plan that aligns with your values so you can experience financial ROI.Whether you're leading a business, investing in real estate, or growing a church, you’ll find the exact leadership growth strategies you need for self-leadership and leadership that equips your team to thrive in radically complex environments.Your first step to expansive growth as a leader – subscribe to Beau Leadership Group Podcast so you never miss an episode. Ready to grow as a lea...
Episodes
33 So Win Evaluating Nike Aspirational Ads so You Can Win too
Dec 12, 2025Podcast Summary: "So Win" – Evaluating Nike's Aspirational Marketing Mastery
(Beau Leadership Group with OPINIONS of host Bob Beaulaurier)
Hook: If you want to motivate people (teams, customers, or yourself) to actually take action and reach big goals, Nike’s legendary “So Win” ad featuring Caitlin Clark reveals the timeless playbook that turns attention into life-long loyalty and sales.
Key Takeaways in Bullet Points:
Core Principle: “Attention follows aspiration, and aspiration converts.” Great marketing doesn’t just grab eyes — it makes people believe a better version of themselves is possible.Nike’s Big Bet: Historically... Duration: 00:11:1132 From Fear to Focus- Polyvagal Leadership
Dec 10, 2025Episode 32: From Fear to Focus – Cold Water Polyvagal Leadership
What if the “aggressive problem-solving” that made you successful is actually just chronic stress in disguise? In this raw and practical episode, Beau confesses how he mistook aggressive problem solving for leadership — and shares simple, science-backed tools (including the family “cold water rule”) to retrain your nervous system so fear works FOR you instead of against you.
Why you should tune in right now:
Discover why many high-performers (like Beau’s Vietnam-vet professor) are secretly stuck in permanent fight-or-flight — and the hidden cost to health, sleep... Duration: 00:15:4831 Collaboration Thanksgiving and Your Best Year Ever
Nov 26, 2025Thanksgiving Leadership Collaboration (Host: Bob Beaulaurier)
Key Hook for Why to Listen:
The first Thanksgiving was a masterclass in leadership collaboration. By exploring the Pilgrims' and Wampanoag people's survival strategy, Bob Beaulaurier reveals leadership principles that can be applied today to improve teamwork and collaboration in both business and family settings. He offers a powerful analogy: what if the Thanksgiving meal wasn't just about food, but about collaboration?Key Leadership Takeaways:
Shared Purpose Over EgoThe Pilgrims and Wampanoag had one common goal: survival. In a... Duration: 00:09:0430 Where will Leaders Come from? Trades vs College
Nov 17, 2025“If Those Who Build the World Aren’t Trained to Lead… Who Will?”
Leadership is a BIG opportunity because it is often NOT taught in college or in the trades! Leaders tend to be paid more but no one wants a leader who just wants money!
College vs. Trades: The New Reality
42% of Gen Z now prefers skilled trades over college.Trades offer earlier income, less debt, and strong earning power—electricians can hit $56–57K without loans.But the risk? Future generations... Duration: 00:08:1029 Upgrade Your Life & Happiness
Nov 12, 202529 Upgrade Your Life and Happiness
Hosted by Bob Beaulaurier
🔥 Why this episode matters to YOU
✈️ This episode is your first-class ticket to upgrading your life, not with more effort—but with better systems.⭐ What if leadership—YOUR leadership—could make your life noticeably happier, calmer, more profitable, and more joyful?👉 This episode shows you exactly how to do that, even if you can’t control the world around you.🎧 Buckle in: Bob is your captain, and your flight today is headed straight toward confidence, c... Duration: 00:12:3128 AI Can Replace Your Team but Not You and God and your Warmth
Nov 06, 2025AI Can Replace Your Team, But It Cannot Replace You and God
Host: Bob Beaulaurier, Beau Leadership Group
Core Message: AI displaces roles, not human warmth—leaders must animate technology with soul, empathy, and divine leadership laws, values and principles.
27 Win More and Risk Less with MR and Leadership Foundational Principles #Leadership
Oct 23, 2025In Episode 27 of the Beau Leadership Group Podcast, host Bob Beaulaurier reveals how to risk less and win more in entrepreneurship's precarious world—balancing family, finances, and fierce competition without losing your spark (or your shirt!).
Beat the Odds with Real Stories: Hear the heartbreaking tale of a bakery owner grinding 90-hour weeks for financial success... only to lose his wife before they could enjoy it. Or the entrepreneur blindsided by competitors leaking bankruptcy rumors, forcing a massive brand repair.Master Market Research to Stay in Business: Adopt a "null hypothesis" mindset—assu... Duration: 00:11:1026 Resistance without Love Can Be Hateful
Oct 22, 2025How can people sing hymns of love in church on Sunday, yet wield machetes or turn a blind eye to violence on Monday? In Episode 26 of the Beau Leadership Group podcast, host Bob Beaulaurier dives into the paradox of resistance without love and the fierce, disciplined courage it takes to break the cycle of hate.
Episode Highlights:
Hypocrisy in Faith: Bob reflects on how people across history, from Nazi Germany to modern-day Africa, South America, and Asia, profess love and peace in religious settings but act with violence or indifference, betraying those... Duration: 00:03:5625 Leadership Purpose and Rigor Transforms from Leadership Sad to Leadership Glad
Oct 21, 2025Episode 25 Rigor and Purpose Summary
Beau Leadership Group Podcast: Episode 25 – Shake Off Leadership Sadness with Bob Beaulaurier
Why are today’s leaders sadder than ever, despite being the most connected generation? Join host Bob Beaulaurier on the Beau Leadership Group Podcast as he tackles the big question: Why are we so leadership sad? Discover how to trade shallow noise for deep rigor and transform leadership sadness into leadership joy.
Why Every Leader Needs to Listen:
Unpack the Sadness: Learn why our hyper-connected, credentialed world is leaving leade... Duration: 00:08:5624 Opinion Research and Employee Opinions #Leadership #Culture #CEO #Important #Business
Oct 08, 2025Episode Summary: Leading Through Opinions and Misperceptions
The danger of unchecked opinions: Many decisions—at work, in churches, and even families—are made on misperceptions, not truth. The key question to ask: “How do you know that?”Perception ≠ Reality: Employees or family members act on what they think is true. Leaders must guide perceptions toward truth through honest conversations and data, not assumptions.History of opinion research: From George Gallup to the Literary Digest’s failed 1936 poll, the lesson remains—bad data leads to bad decisions... Duration: 00:17:2723 Leadership and Management Differences #Leadership #Management
Sep 30, 2025Discover the crucial difference between leadership and management in this dynamic episode of the Beau Leadership Group Podcast with Bob Beaulaurier!
Packed with inspiring stories, biblical wisdom, and cutting-edge insights from McKinsey and Harvard, learn how visionaries like Moses and CEOs like Microsoft's Satya Nadella inspire, while managers keep the wheels turning. This episode is your guide to balancing inspiration with execution—tune in to elevate your impact!
Leadership vs. Management Defined: Uncover the key distinctions—leadership inspires change, while management ensures efficiency.Inspiring Stories: Explore how Moses led with vision and Nehe... Duration: 00:12:2022 Leading with Color- How to profit from a #color and #brand #identity
Sep 17, 2025Episode 22: Leading with Color – How to Profit from the Palette
From Taylor Swift Orange, Wimbledon Whites to Andre Agassi’s Neon, Cracker Barrel Yellow, and Mary Kay Pink Cadillacs to Tiffany Blue Boxes—color has always been more than decoration. It’s identity. It’s status. It’s profit.
In this episode, host Bob Beaulaurier unpacks the ancient power of color, the psychology behind it, and how world-class brands turn shades into signature assets. You’ll discover:
✅ Why colors carry deep meaning across cultures and history
✅ How rebels like Agassi and ico...
#21 Leadership Word Power - Love and Impeccable Assumptions
Sep 11, 2025with Host Bob Beaulaurier | Beau Leadership Group
In a world still reeling from the shock of the Charlie Kirk murder, this episode of Leadership Word Power, recorded just two weeks prior, feels like a timely antidote to the bitterness and division that tragedy has stirred. Host Bob Beaulaurier delivers a compelling case for why the word “hate” is a leadership poison—and why love is the only true currency of influence.
Words are a leader’s most powerful tool, shaping trust, culture, and impact. Drawing on sources as diverse as his father’s kitchen-table wisdom, John Maxwe...
Duration: 00:13:06#20 Power, Influence & Happiness
Aug 29, 2025Beau Leadership Group Podcast – Episode 20: “Power, Influence, and Lasting Leadership”
📍 Welcome, leaders. Today we’re diving deep into power and influence, what separates them, how to wield both wisely, and why the ultimate measure of leadership is impact—and yes, even happiness.
Stanford’s Jeffrey Pfeffer reminds us: power is fundamental to life. John Maxwell says leadership is influence—nothing more, nothing less. Jim Rowan adds that success is attracted by the person you become. Joseph Nye of Harvard defines power as the ability to...
Duration: 00:08:08#19 The Science of Simplification to Create Results
Aug 20, 2025Welcome back, leaders! This episode is all about simplicity—the linchpin leadership lever.
I’ve worked with some bright minds from MIT and Stanford, and the biggest takeaway is this: complexity kills influence, simplicity multiplies it.
Too many leaders are overwhelm employees instead of focusing them. Insights from great leaders and timeless biblical principles all point to the same truth:
👉 Clear, simple priorities are the engine of trust, growth, and results.
In this episode, you’ll discover:
Why complexity weakens your influence (and how to stop it).Ho... Duration: 00:17:19#17 Acquiring a Taste for Winning
Aug 14, 2025Episode 17: Acquiring a Taste for Winning
Beau Leadership Group Podcast
Bob Beaulaurier dives into the concept of developing an "acquired taste for winning" which you can improve for yourself and others so you win more and lose a little less. Through personal stories and leadership insights, Bob encourages listeners to embrace a winning mindset, foster belonging, and lead with purpose. Perfect for sharing with kids, friends, or anyone needing a motivational boost to step into their leadership potential!
Key Takeaways:
Winning is a Mindset: Bob shares how his own victories, l... Duration: 00:20:59#18 Leadership Systems that Win
Aug 14, 2025#18 Leadership Systems that Win
"This is your mission—if you choose to accept it: crush procrastination, outsmart your brain’s comfort traps, and deploy a foolproof system to actually hit your goals."
Forget wandering through life as a “goal ghost.” In this episode of Leadership Systems That Win, Bob Beaulaurier—life strategist, coach, and recovering “plan ignorer”—arms you with the GOOP Framework (Goals, Obstacles, Options, Planner) and the CLEAR System for weekly leadership wins.
You’ll discover:
How to bypass your brain’... Duration: 00:14:01#16 Apply Rolls Royce Profitable Ideas to your #Team #Success #Leadership #Culture #Profit
Jul 30, 2025🎙️ Episode 16: How Rolls-Royce Doubled Profits—and How YOU Can Too
🔥 “Success leaves clues—Rolls-Royce just left a trail of caviar.”
In this bold, no-fluff episode, Bob Beaulaurier lifts the bonnet on Rolls-Royce’s epic transformation. Discover how CEO Tufan Erginbilgiç ignited a purpose-driven revolution—doubling profits in two years with 40,000 employees—without gimmicks or sugar-coating. Just raw alignment, performance culture, and fearless leadership.
You’ll learn:
Why “behavior creates performance” (and how to use that today)What four simple behaviors can spark culture changeWhy cohesion beats controlHow to lead like you drive a V12 Mer... Duration: 00:11:30#15 13 Steps to be a Market Leader #Branding #Market Research #Image #sales
Jul 22, 202513 Steps to Become a Market Leader
with Bob Beaulaurier | Beau Leadership Group Podcast
Are you in sales, marketing, or brand management?
Then you need this episode like your brand needs awareness.
Bob Beaulaurier—marketing researcher, leadership strategist, and advisor to brands like Nike, Amazon, Freightliner, and Microsoft—delivers a masterclass drawn from 35+ years and thousands of brand studies. He exposes the biggest blind spot in startups, political campaigns, and even Fortune 500s: They don’t know how many people even know they exist...
Duration: 00:12:55#14 Pricing Like a Pro- You Bet Your Life #Pricing #Sales #Profit #MarketResearch
Jul 17, 2025“You Bet Your Life – Pricing Like a Pro”
🎧 Beau Leadership Group Podcast with Bob Beaulaurier:
🔑 Key Takeaways & “What’s In It For You” Summary
Bob Beaulaurier dives deep into the hidden layers of pricing—not just in business, but in life. With storytelling, economics, and life lessons woven together, Bob shows you how every decision has a price—and that you are always betting your life.
🧠 Big Idea: Price Isn’t Just Money—It’s a Decision That Shapes Your Life
“You bet your life” i... Duration: 00:32:0013 How Pilots and Great Leaders Create Flow and Momentum that Wins
Jul 08, 2025🎙️ Episode 13 Summary: “How Great Leaders and Pilots Create Momentum”
Podcast: Beau Leadership Group for YOU, with me, Bob Beaulaurier
🛫 WIFM – Why Should You Listen?
You're a business leader, Mom, Dad, entrepreneur, coach, or high-performer looking to accelerate your results FROM YOUR TEAM next quarter and next year, this episode gives you a proven flight plan. You’ll learn how to build and sustain momentum, apply the laws of physics to leadership, and how top performers—from pilots to quarterbacks—create flow, resilie...
#12 Sales Secrets for YOU and Biblical Wisdom for Everyone
Jul 08, 2025Sales Secrets FOR YOU That can work for Everyone
Host: Bob Beaulaurier | Beau Leadership Group
FOR YOU AND YOUR LOVED ONES AND IMPORTANT CAUSES: Discover how sales, leadership, biblical wisdom, and exponential growth intersect to help you influence better, sell more, and serve with purpose. Whether you're a business professional, fundraiser, faith leader, or entrepreneur, this episode unpacks proven sales techniques, follow-up secrets, and Bible-based leadership principles that create lasting results in both your wallet and your walk.
<...
Duration: 00:30:25#11 Unlocking Wealth & Leadership Secrets in Multifamily Real Estate
Jun 30, 2025Want to build wealth and lead like a pro? Nearly anyone can get started in multifamily real estate with the right plan and leadership mindset. In this episode, we reveal why 20+ rental units is the magic number that lets you invest like a business — not just as an individual. You’ll learn essential leadership secrets that turn real estate investing into a system for success.
Why Listen?
Discover why location, location, location is still king — and how it beats even advanced degrees for building wealthLearn how owning 20+ units shifts the focus from personal credit to bus... Duration: 00:35:03#10 Gucci, St. Benedict, Ferrari and Feedback with Italian Style and Warmth #Leadership
Jun 20, 2025🎙️ New Episode: "Gucci, Benedict, and Feedback with Flair—Leading Beautifully, Italian Style"🇮🇹
Ciao, leaders! Ever wonder what Gucci, Ferrari, and St. Benedict can teach you about feedback, leadership, and luxury? This week on the Beau Leadership Group Podcast, host Bob Beaulaurier takes you on a deliciously rich journey through Italian elegance and timeless leadership truths.
🍝 Picture Florence at sunset… leather loafers clicking on cobblestones… the scent of espresso and saddle leather in the air… and then—a monk with purpose, a queen with perfume, an...
Duration: 00:36:14#9 Why Likeability is the key to Leadership Success; the EEA Method to Make You Likeable
Jun 12, 2025Discover the secret to unlocking your leadership potential in this captivating podcast episode from Beau Leadership Group! Dive into the art of likability and learn why it’s the cornerstone of effective leadership and personal success. From the inspiring story of Al Ries, a marketing guru whose charm and intentionality left a lasting impact, to the timeless wisdom of Marcus Aurelius, this episode reveals how likability drives influence and builds trust. Uncover practical strategies to cultivate empathy, enthusiasm, and authenticity—the three key dimensions that make people want to follow you. Whether you're leading a team, nurturing relationships, or purs...
Duration: 00:24:45#8 The Results Podcast - Getting Results with OKRs
Jun 05, 2025Are You Leading With Vibes or Results?
Too many CEOs talk about growth without measuring what actually matters. In this eye-opening episode of The Results Podcast, you'll learn why real leaders don’t guess — they measure.
Bob Beaulaurier, a trusted advisor to brands like Microsoft, Intel, and Amazon, unpacks how elite leaders track performance using OKRs (Objectives & Key Results) with insights on customer satisfaction, employee engagement, and cultural accountability to drive exponential impact.
Say no to vague goals and generate measurable growth ==- this episode is your dashboard reset. Whet...
Duration: 00:20:26#7 How to be more positive and get better results
May 29, 2025Bob opens with a humorous comparison of negative news to a bad day in your brain and explains how humans uniquely choose what to focus on—yet still gravitate toward doom. Instead, he encourages leaders to focus on hope, transformation, and optimism, which drive better outcomes in both life and business.
Key Themes & Takeaways
1. Mindset is the Real Leader
Your internal dialogue—the "inner critic"—can sabotage your success.
Tune your mental “radio station” to positivity to overcome rejection and adversity, especially in sales and leadership roles.
2...
Duration: 00:17:50#6 Spokane Gondola Ride-a-long
May 22, 2025Gondola Vision Spokane – What Tom Foley, Expo '74, and Indigenous Wisdom Teach Us About Leadership
Presented by Bob Beaulaurier of Beau Leadership Group
Overview: Recorded aboard the Spokane gondola, this unique podcast ride-along immerses listeners in a panoramic reflection on visionary leadership rooted in local history, environmental legacy, and indigenous wisdom. As the gondola floats above Spokane Falls, host Bob Beaulaurier draws parallels between elevation and leadership insight.
Key Themes & Insights:
1. Tom Foley – The Listening Leader
Former Speaker of the U.S... Duration: 00:07:57#5 Vision is Your Greatest Leadership Asset
May 22, 2025“Vision is the Asset — What Ferguson, Solomon, Rothschild & Asaph Teach Us About Power, Peace, and Purpose”
Intro:
What if the wealth you’re chasing isn’t in a stock portfolio or crypto wallet — but locked inside your brain?
This is the Beau Leadership Group Podcast, where we invest in one thing that can never be stolen: Leadership Vision.
Hook (why you must listen!):
Today, we’re unpacking a wild idea: Vision is your greatest asset.
Not your salary. Not your job title. Not even your...
#4 Artificial Intelligence and Leadership
May 07, 2025Are you leading AI—or is AI leading you off a cliff?
🚨 80% of companies use AI. Only 20% have a system to fact-check it. That means smart leaders are about to make dumb decisions. Could that be you?
In this jaw-dropping episode of the Beau Leadership Group Podcast, we explore why AI is not your savior or your villain—it’s your mirror. It reflects your ethics, your vision, and your ability to lead. Without a clear human purpose, AI becomes a rudderless ship with dang...
Duration: 00:14:06#3 Thinking Slower Can Make You Win Faster- the antidote to OverConfidence
May 07, 2025Why Thinking Slower Makes You Win Faster- The Antidote to OverConfidence
In this high-impact episode of the Beau Leadership Group podcast with Bob Beaulaurier, we dive into one of the most critical — yet overlooked — leadership skills: slowing down your thinking to speed up your results.
Following last episode’s deep dive on confidence as a leadership superpower, today we flip the script and expose the dangers of overconfidence. From MBA classrooms to boardrooms, we unpack why leaders often charge full speed in the wrong direction — and how Nobel Prize-winning psychologist Daniel Kahneman’s Thinking...
Duration: 00:24:19Confidence is a SuperPower_#2 companies do not hire clones
May 01, 2025Episode 2 | The Beau Leadership Group Podcast with Bob Beaulaurier
What if confidence was the one leadership skill standing between where you are—and the impact you’re meant to make?
In this episode, Bob Beaulaurier gets real about confidence as a superpower—the kind that lets you unapologetically tell a client, “No, I’m with my family right now,” and still grow your business. Confidence isn’t just personal—it’s contagious, and it fuels entire teams, organizations, and legacies.
🔥 You’ll explore:
Why confidence equals direction in leadership (and speed without it = chao... Duration: 00:12:19Avoiding Your Waterloo: Communication Lessons from Napoleon Podcast episode #1
Apr 23, 2025Avoiding Your Waterloo: Communication Lessons from Napoleon
Podcast episode #1
📱 Apple Podcasts Optimized Summary
What if poor communication—not poor strategy—is what’s sinking your team?
In this episode of the Beau Leadership Group Podcast, Bob Beaulaurier explores the real reason Napoleon lost at Waterloo—and what it means for modern leaders. You’ll discover how one missing team member led to massive chaos, and how the DISC personality model can prevent the same fate for your organization.
From biblical insights (hello Moses an...
Duration: 00:11:05Welcome to the Beau Leadership Podcast
Apr 23, 2025TRAILER Beau Leadership Podcast - Leadership Investment Decisions
Whether you're leading a business, investing in real estate, or growing a church, you’ll find the exact leadership growth strategies you need for self-leadership and leadership that equips your team to thrive in radically complex environments.
Your first step to expansive growth as a leader – subscribe to Beau Leadership Group Podcast so you never miss an episode.
Ready to grow as a leader? Let’s dive into the next episode!
www.beauleadershipgroup.com
Confidence doesn’t happen without practice.
When y...