NJ Content Studio Show

The story of a food creator who slept on the floor, ditched flaky friends, and exploded from 30K to 100K followers with his wife's camera in hand, all while rejecting bots, clout-chasing, and quick cash for pure, organic joy in blowing up hole-in-the-wall spots.

Dar the Food Guru ⁨shares with hosts John Bertino and Steven Picanza how his "Oh baby!" rasp and 4-second hooks crush saturated trends like cheesesteaks, turning small businesses' lives around without selling out.

Creators and entrepreneurs, hit play to steal his authenticity playbook and rethink what real growth demands.

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Duration: 01:14:40

Joe "Lil Snuff" Perri built his brand from South Philly with humor and consistency. His viral videos of throwing a pen at a car for sale caught attention. Posting three times a day at set times helped grow his audience fast. He avoids over-editing and chasing viral trends, focusing on one-take authenticity. Controversy and negative comments fuel his engagement and motivation.

You will learn:

How Joe built his brand with authentic content The origin and rapid growth of his podcast partnership His approach to affiliate marketing that earned significant commissions How managing direct messages builds a...

Duration: 01:00:24

Michele Di Pietro, founder of Mangia with Michele @mangiawithmichele, is a culinary professional turned full-time food blogger and content creator specializing in Italian and Italian-American cuisine.

After a long career in food service and culinary direction, Michele launched her brand in 2017 on Instagram, posting recipes and engaging with the community, which quickly grew. The COVID-19 lockdown proved pivotal, as she authored her cookbook "Soupified" and later launched a well-structured website in 2021, which became her primary monetization hub.

Michele emphasizes the importance of combining culinary expertise with digital marketing, SEO, and community engagement to build a...

Duration: 01:10:35

From rowdy tailgates to viral street interviews, Philly Sports Guy has become one of the loudest and proudest voices in Philadelphia sports culture.

In this energy-packed episode (the video version is broken into two parts but this audio version is all in one), hosts John and Steven sit down with the man behind the painted face to talk rivalries, rituals, and why his booming passion resonates far beyond the stadium.

You'll hear how dressing up for one Eagles game snowballed into a full-blown persona, the behind-the-scenes grind of keeping that energy alive week after week...

Duration: 01:46:17

From oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok's funniest and most relatable food videos. Whether it's mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food.

You'll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three...

Duration: 01:07:43

What happens when a random plane encounter turns into a thriving creative partnership fueled by memes, storytelling, and community connection?

In this lively episode, John and Steven sit down with two creators who turned a shared sense of humor and a knack for capturing attention into something bigger than they imagined. From chance conversations in an exit row to building a meme account that exploded overnight, their journey shows how consistency, vulnerability, and a willingness to take risks can change everything.

You'll hear about the highs and lows of building an online brand, why memes...

Duration: 01:11:32

What happens when two dynamic entrepreneurs combine community leadership with financial literacy for kids—and aren't afraid to challenge the status quo?

 

In this energizing episode, P. Michael and Lenny the Boss, co-founders of the Real Estate & Financial Literacy Academy for Kids, share their mission to empower the next generation through goal-setting, entrepreneurship, and real-world education, all through the lens of a barber chair.

 

You'll hear how their backgrounds shaped their bold approach to teaching, what inspired them to blend financial literacy with cultural storytelling, and why they believe the education syst...

Duration: 01:38:56

What does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses?

In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey from filming solo tips on her iPhone to joining forces with major players like Love Stories TV and David's Bridal.

Expect surprising confessions about what really works on TikTok, why the best-performing videos sometimes have zero talking, and how authenticity, co...

Duration: 01:08:43

"And that's where I met Pablo Escobar. Pablo was sending loads [of weed] so big, he said, 'That's it.' He went to planes and cocaine. And then I went to Jamaica and started doing my own thing. They had weed and nobody to sell it to. That's the worst thing you could tell me. Because now I want you going after me."

So begins the jaw-dropping life of George Martorano, the Growfather—a man whose journey took him from teenage weed runs in a '52 Chevy, to the jungles of Colombia with Escobar, to surviving five ye...

Duration: 01:05:32

Why do some food reviewers rack up millions of views while others get lost in the digital crowd? In a world where everyone's filming their dinner, authenticity stands out. 

In this episode, Mike Desmarets of Two Chomp shares how he and his friend Sean went from texting each other wild restaurant finds to building a buzzing YouTube channel-without fancy cameras, staged moments, or sugarcoated reviews.

If you've ever wondered how to break into the food content game and actually get noticed, this conversation is your recipe for success.

For more from Mike, check o...

Duration: 00:47:05

CRUSH content creation without the BS. Mike Desmarets spills the secrets on how he went from YouTube star to launching Two Chomp -- a food review channel that’s all about raw authenticity and real connection.

Forget the fluff. This episode breaks down how to win the food influencer game, navigate restaurant marketing chaos, and monetize like a pro while staying 100% real to who you are.

If you’re ready to adapt, grow, and build a loyal tribe that can't wait for your next post and actually buys, this conversation shares the blueprint.

Hit...

Duration: 00:45:57

Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it?

In this episode, Mike Desmarets from Evolve Ink reveals how he went from just "posting videos" to dominating his niche with over 200,000 subscribers. 

You'll hear the real story behind his rebrand, the simple consistency trick that exploded his growth, and the exact monetization strategies he used to turn views into dollars.

If you want to know how to stand out, keep people hooked, and turn your content into a business, don't miss t...

Duration: 01:03:55