The Pixl Marketing Show

Most real estate media business owners think their numbers are handled… until tax time hits or cash flow gets tight.

In this episode of The Pixl Marketing Show, Pete sits down with his wife, Deaubry Stagl, and her business partner Robin Harris of Servant HR & Accounting to break down one of the most misunderstood topics in small business:

👉 What’s the difference between a bookkeeper, an accountant, and a CPA — and when do you actually need each one?

You’ll learn:

The real ro...

Duration: 00:24:17

In this episode, Pete breaks down one of the most powerful — yet massively underused — marketing tools available to every real estate media business owner: the NAR Home Buyers & Sellers Generational Trends Report.

Most photographers struggle with email newsletters because they don’t know what to say, how often to send, or how to consistently deliver value. But with the right data, newsletters become easy — and even better, they position you as a true marketing partner instead of just “the media vendor.”

Inside this episode, you’ll learn:

Why weekly n...

Duration: 00:15:32

Most real estate media business owners rely heavily on their booking and delivery platforms… but those platforms only handle the middle of the client journey. What about everything that happens before the shoot — and everything that ensures clients come back after the shoot?

In this episode, Pete breaks down exactly what a CRM actually is, why the industry is finally waking up to the need for one, and how PixlCRM fits alongside your booking platform — not replacing it, but plugging the biggest holes in your business.

You’ll learn:

Duration: 00:22:53

It’s PMRE week, and that means real estate photographers from all over are gathering, networking, and connecting face-to-face. But here’s the thing—most people walk away from events like these without any real business results.

In this solo episode, Pete shares how he used simple systems and subtle marketing strategies to turn every in-person event—holiday parties, association mixers, or even golf tournaments—into a powerful lead-generation and relationship-building engine.

You’ll learn how to:

Turn casual conversations into warm leadsCapture contact info using simple...

Duration: 00:23:39

In this episode, I sit down with Austin Sauer, owner of a growing real estate media company out of Kentucky.

Austin’s story is one a lot of photographers will relate to — starting out solo, doing everything himself, and figuring it out one shoot at a time.

He shares how he went from grinding through sixty shoots a year to building a streamlined, profitable business that’s now running with a full team in the field.

We talk about:

How he scaled...

Duration: 01:02:00

In this inspiring episode of The Pixl Marketing Show, Pete sits down with Jordan — one of PixlCRM’s very first users — to unpack the incredible journey from being a one-man band to running a thriving real estate media business that now produces over 2,200 shoots a year.

Jordan shares how his business started during the chaos of 2020, how he built a team of five photographers and two admins, and the key turning points that gave him the freedom to travel the world while his business runs seamlessly back home.

You’...

Duration: 00:31:42

In this solo episode, Pete gets real about one of the biggest traps real estate media business owners fall into — chasing the next “magic bullet.”

After walking dozens of coaching students through the Pixl Marketing Method, Pete shares what actually moves the needle once your systems are in place. Spoiler: it’s not a new tactic. It’s mastering the fundamentals, refining what’s already working, and eliminating what’s not.

You’ll hear Pete break down:

Why new tactics feel exciting but rarely scale you...

Duration: 00:20:18

In today’s episode, I’m sitting down with Marshall, a real estate media business owner who made the difficult shift from doing everything himself to building a real team and stepping out of the field. His journey is one that so many of us can relate to — starting out solo, getting overwhelmed by growth, and wrestling with the fear of hiring and letting go.

Marshall shares how he transitioned from e-commerce into real estate media, the moment he realized he couldn’t keep doing it alone, and the hard lessons learned while training his firs...

Duration: 00:39:54

Most real estate media business owners are making one big mistake when it comes to offers — they confuse a “free shoot” with a real marketing strategy. In this episode, Pete Stagl breaks down the four essential offer types that fuel consistent client attraction and long-term growth using the Pixl Marketing Method framework:

Transitional Offers: Turning cold prospects into warm leadsIntroductory Offers: Creating irresistible first-time client experiencesDirect Offers: Packaging your services the right wayPromotional Offers: Giving clients a reason to talk about you

Duration: 00:21:56

When Wayne Helm launched Black Clover Media, he knew success would come from more than great photos. With decades in sales and marketing, Wayne leaned on systems, automation, and client communication to build a business that keeps growing—without him having to sell every day.

In this episode, Wayne shares how he uses PixlCRM + the Pixl Marketing Method to stay top-of-mind with agents, deliver a better client experience, and generate new business. From porting his phone number and routing every call, text, and DM through PixlCRM, to building a...

Duration: 00:33:24

This is Part 2 of my interview on Shooting the Sht* with Rachael Ann and Neal Young — and if you thought Part 1 was good, this one gets even better.

In this episode, we dig into the practical strategies real estate media business owners can use to keep clients loyal and consistently generate referrals. We cover:

How to adapt the classic “36-touch system” into a client connection roadmap for media businesses .Why newsletters, hot sheets, and simple gifting strategies work better than chasing new leads.How to run referral campaigns and contests that b...

Duration: 00:47:04

In this special two-part series, I’m sharing my recent interview with Rachael Ann and Neal Young on their podcast Shooting the Sht*.

In Part 1, we dive into the backstory of how I built, scaled, and eventually sold my real estate media business — and how that journey led me to create the Pixl Marketing Method and launch PixlCRM.

You’ll hear:

Why most photographers fall into “random acts of marketing” — and how to escape it.The systems and processes I put in place to...

Duration: 00:47:34

Are you tired of sending endless Instagram DMs, offering free shoots, and still not seeing consistent bookings? In this episode of The Pixl Marketing Show, Pete Stagl reveals why those old strategies don’t work anymore—and what to do instead.

You’ll learn:

Why Instagram’s algorithm changes have made traditional outreach nearly impossible.How to avoid the “free shoot trap” that leaves photographers undervalued and burned out.The 3 secrets of the Omni Outreach Method—a system to ethically find qualified leads, send messages that actually get responses, and automate multi-channel...

Duration: 00:36:37

This is Part Two of my interview with Jonathan Corbett on his podcast, Real Estate Photography Unlocked.

In Part One, you heard the story of how I got into real estate photography, grew a team, and sold my business. Now, in this episode, we shift gears into the systems and strategies I teach today through the Pixl Marketing Method and PixlCRM.

We dig into the marketing frameworks that help real estate media businesses move beyond random acts of marketing and start creating consistent, predictable growth.

<...

Duration: 00:30:46

In this special episode of The Pixl Marketing Show, I’m sharing Part One of my interview with Jonathan Corbett on his podcast, Real Estate Photography Unlocked.

In this conversation, I open up about my journey from starting as a solo real estate photographer to building a full team — and eventually selling the business. We talk about what it really takes to scale, the challenges along the way, and the behind-the-scenes details of how selling a real estate media company actually works.

Here’s what you’ll learn in Part One...

Duration: 00:28:49

In this episode of The Pixl Marketing Show, we wrap up the journey through the Pixl Marketing Method with a powerful truth: success doesn’t come from hustle, talent, or even having the best gear—it comes from having systems.

If you’ve ever felt stuck in the feast-or-famine cycle, overwhelmed by running every part of your business, or frustrated that great photos alone aren’t enough to scale—this conversation is for you.

We’ll explore:

Why most photographers hit a wall and never br...

Duration: 00:22:36

You’ve built the system. Your marketing is dialed in, clients are coming in consistently, and your business is running smoother than ever. But now there’s a new challenge—how do you grow without maxing yourself out?

In this final step of the Pixl Marketing Method, Pete walks you through the strategies to move from operator to owner, build systems that run without you, and create a marketing rhythm that fuels sustainable growth.

You’ll learn:

The Review–Refine–Repeat growth loop that keeps y...

Duration: 00:16:12

Losing clients isn’t always about poor service—most disappear simply because they forgot about you. In this episode of The Pixl Marketing Show, Pete reveals the Reactivation Rocket, a proven, automated system to identify, reach out to, and reclaim past clients who’ve drifted away.

You’ll learn:

Why even happy clients stop bookingHow to track client activity with a status systemThe 3-step reactivation campaign that works like clockworkThe psychology behind gift certificates vs. discountsThe “Are You Still in Business?” strategy for lost clients

If you’re tired...

Duration: 00:21:00

Most photographers say their business runs on referrals — but few have a system for creating loyal clients who come back again and again. In this episode, Pete reveals the missing ingredient in most real estate media businesses: a Client Loyalty Strategy.

You’ll learn how to go beyond one-off shoots and build long-term relationships that multiply your revenue over time. From milestone-based reward systems to emotional appreciation tactics, and even paid VIP memberships — this episode walks through a proven framework for client retention that can be automated inside your CRM.

If y...

Duration: 00:30:26

What’s the #1 source of new clients for most real estate photographers?

Referrals.

And what’s the most neglected part of their marketing system?

Referrals.

In Episode 7 of The Pixl Marketing Show, we unpack how to turn your most satisfied clients into your greatest marketing asset — without begging, bribing, or being awkward.

You’ll learn how to:

✅ Set up a simple feedback system that catches problems before they cost you clients

✅ Automate 5-star review...

Duration: 00:30:13

Most real estate photographers lose clients not because of poor quality — but because they simply fall off their radar. If you’re only communicating during bookings, you’re leaving money on the table.

In this episode of The Pixl Marketing Show, Pete Stagl breaks down the Client Connection Roadmap — a proven system to stay top of mind between shoots and turn one-time clients into loyal, repeat customers.

You’ll learn how to:

Use weekly newsletters to stay visible (even if they’re never opened)Creat...

Duration: 00:19:29

Are you losing clients without even realizing it?

Most real estate photographers think the job is done after the photos are delivered. But the truth is, that’s just the beginning. In this episode of The Pixl Marketing Show, Pete breaks down the First Impressions Framework — a complete system to help you guide leads from first contact all the way to long-term loyalty.

You’ll learn:

✅ Why most photographers lose clients after the first shoot

✅ The 3 critical nurture sequences every media business needs

✅ How to autom...

Duration: 00:28:49

In this episode of The Pixl Marketing Show, we’re breaking down how to build a repeatable lead generation engine for your real estate media business — so you never have to wonder where your next client is coming from.

Whether you’re burnt out from cold outreach, tired of posting with no results, or just want a real system that brings in leads while you work — this is the episode for you.

🚀 You’ll learn:

The three traffic sources every media b...

Duration: 00:26:18

If your “offer” is just a price list—Photos + Drone + Video for $325—then you’re not really making an offer.

In this episode, Pete breaks down what it actually means to create an offer that converts. You’ll learn how to build an Offer Stack that turns cold prospects into loyal clients—even if they’re not ready to book today.

We cover:

Why most real estate photographers are presenting their services all wrongThe difference between a menu item and a real offerThe 3 types of offers...

Duration: 00:19:58

If you’re still marketing to “any agent with a license,” you’re doing it wrong.

In this episode of The Pixl Marketing Show, Pete Stagl breaks down the first—and most important—step in building a real estate media business that grows on autopilot: Magnetic Messaging.

✅ Learn how to define your ideal client avatar

✅ Craft a Unique Selling Proposition that sets you apart

✅ Build a Brand Playbook that keeps your content consistent and powerful

Whether you’re j...

Duration: 00:21:05

If you’ve ever felt like you’re doing all the things—posting on Instagram, chasing agents in the DMs, throwing out discounts—yet somehow still not getting ahead… this episode is for you.

We’re kicking off The Pixl Marketing Show by talking about a trap most real estate photographers fall into: random acts of marketing. It feels productive, but leads nowhere. Constant motion, no momentum.

In this episode, I’ll share what the hustle trap really looks like, how it shows up in your business, and why so many real estate media pros sta...

Duration: 00:22:06