Max's Kerry Podcast

Mastering iGaming affiliate partnerships requires strategic alignment beyond commission rates. Successful operators leverage tiered performance structures, compliance-focused contracts, and advanced tracking systems to optimize ROI. Key insights include balancing affiliate autonomy with brand guidelines, preventing cookie-stuffing fraud through verification protocols, and implementing retention-focused bonus structures. The framework addresses payment timing negotiations, geo-targeting adjustments, and converting top affiliates into exclusive brand ambassadors through customized incentives.
Read more at:https://licensegentlemen.com/blog/secrets-working-with-igaming-affiliates/

Duration: 00:13:22

Learn how to effectively promote your online casino and boost Gross Gaming Revenue (GGR) with proven strategies. Discover expert insights on marketing tactics, player engagement, and regulatory compliance to maximize your casino's success. 

Read the full guide now!  https://licensegentlemen.com/blog/promote-online-casino-and-increase-ggr/

Duration: 00:18:11

iGaming advertising success hinges on strategic compliance and creative targeting, yet many operators overlook critical regulatory nuances. Our analysis reveals how to balance player acquisition with jurisdictional requirements across Google Ads, social platforms, and affiliate networks. Discover why 63% of iGaming campaigns fail compliance checks within 90 days, and learn framework adjustments for sustainable player conversion rates. We break down geo-targeting pitfalls, payment provider alignment strategies, and creative adaptation techniques that maintain engagement while avoiding regulatory triggers.

Read more at : https://licensegentlemen.com/blog/how-to-make-casino-advertising-work/

Duration: 00:28:03

Effective affiliate management emerges as the cornerstone of sustainable growth in iGaming operations. While upfront licensing costs and technical setup dominate initial planning, long-term success hinges on cultivating loyal partnerships through transparent communication and timely payments. Beyond acquisition, operators must master retention strategies leveraging personalized player experiences and data-driven engagement tactics. Our analysis reveals critical budget allocation patterns for sportsbook startups - from compliance infrastructure to CRM systems - while exposing common pitfalls in payment provider negotiations. For operators balancing regulatory demands with marketing ROI, these insights offer actionable frameworks to optimize both partner networks and player lifetime value.<...

Duration: 00:09:34

Selecting the right online casino platform involves far more than comparing upfront costs - it's a strategic decision impacting long-term compliance, payment integrations, and player retention. While turnkey solutions promise rapid deployment, our analysis reveals critical tradeoffs in customization capabilities versus ongoing operational flexibility. Key considerations span regulatory alignment across target markets, scalability of fraud detection systems, and API compatibility with emerging payment rails. The platform's architecture directly influences your ability to implement localized bonus structures, adapt to shifting KYC requirements, and integrate cryptocurrency payment processors. Emerging trends demand modular platforms capable of supporting VR gaming environments and AI-driven...

Duration: 00:16:20

In this episode, we explore the key steps to launching a successful online casino in Asia. You’ll learn why obtaining a proper gaming license is essential, how to choose the right platform and game providers, and what core metrics like RTP, GGR, and NGR mean for your business.

We discuss the importance of focusing on one market at a time, offering local payment methods, and building a strong team with regional expertise. You’ll also hear practical advice on budgeting, marketing, mobile optimization, and creating reliable customer support from day one.

If you’re consid...

Duration: 00:17:03

In this podcast, Maxim explains how to quickly get your first 100 affiliates and what mistakes you should avoid when starting your business (e.g. not offering CPA deals).

Read more at https://licensegentlemen.com/blog/how-to-get-the-first-one-hundred-igaming-affiliates-for-your-business/

Duration: 00:13:45

Starting an online gambling business is challenging. You have to consider different gambling platform providers, gambling software, sportsbook software, payment system providers, online gambling licenses, and more... 

In this podcast Max shares 7 things not to do when starting an online gambling business.
He reveals things everyone thinks about, but very few share.

Do you want to know how to start a successful online gambling business and avoid the costly mistakes most entrepreneurs make? (at least 80% make these mistakes)

Learn more: https://licensegentlemen.com/blog/start-online-gambling-business-donts/

Duration: 00:17:05

Thinking of starting your own online gambling business? 🎰 In this podcast, Max answers the most common questions aspiring operators have, including:

How to launch your gambling business fastWhether you need to block users from restricted countriesThe best jurisdictions for opening your companyWhat Curacao’s gaming license really requires when it comes to KYC

👉Read more: https://licensegentlemen.com/blog/start-online-gambling-business/

Duration: 00:11:54

Welcome, everyone! This new podcast is about the Isle of Man license. A great Tier 1 license if you want to play in a premier league.

Here is what I share with you in this podcast:
1. Why you need different online gambling licenses. Curacao license, Kahnawake license, Malta license, Isle of Man license. Each license has a different purpose and you may want to have three of four licenses for your online gambling business.
2. You will learn the requirements to get the Isle of Man license as soon as possible.
3. I will introduce you to...

Duration: 00:15:20

In this podcast, you will learn details about the Kahnawake Online Gaming License. I will share five arguments for why to choose Kahnawake and not the Curacao License.

Even though the Kahnawake License is more expensive on the front end, I consider it strategically better priced than the Curacao License.

You can find more details and the full guide here: https://licensegentlemen.com/gaming-license/kahnawake/

Duration: 00:12:23

In this first Q&A session with Maxim, we’ll address some of the top questions people often ask when considering an online gaming license. You’ll discover:

The advantages of a Curaçao license over an MGA (Malta) license – including cost, accessibility, and flexibility.Why a Curaçao license matters even if you’re targeting markets like Mexico and Brazil – as well as other countries across Latin America, Asia, the Middle East, Oceania, Canada, and parts of Europe.

By the end, you’ll have a clearer picture of why Curaçao continues to...

Duration: 00:08:08

Uncover the secrets to getting a Malta Gaming Authority (MGA) license in 2025! In this podcast, you will learn:
1. The key differences between the different types of MGA licenses

2. The key steps and tips for a successful application

3. Common obstacles and how to overcome them with confidence

Want to learn more? Click here to find out more: https://licensegentlemen.com/gaming-license/malta-mga/

Duration: 00:14:15

Getting an online gambling license in Curaçao in 2023 usually takes anywhere from a few weeks to a couple of months — depending on which Master License Holder you choose to work with. Picking the right partner can save you not only valuable time but also significant costs on legal and administrative services. 💡 If you want to launch your project quickly, securely, and without unnecessary expenses, it’s worth trusting experienced providers. Learn more about the process and smart solutions: https://licensegentlemen.com/gaming-license/gcb-curacao/

Duration: 00:10:12

Find out which license now rules the world of online gambling. With the demise of the Curacao online gambling license (due to regulatory changes), startup owners need to weigh several things before making a decision. 

The price. Are you willing to pay hundreds of thousands of dollars, or do you prefer a jurisdiction that isn't so money-hungry? The time. When do you want to go to market? Many companies want to go to market within two to three months instead of waiting a year. Compliance. Documents and conditions you need to fulfill during the application process. Read more at...

Duration: 00:23:25

Is the Tobique license the hidden gem of iGaming? While Curaçao restructures and Anjouan gains speed — over 60 operators have already chosen Tobique. But is it really worth it for your business?
Read more at https://licensegentlemen.com/gaming-license/tobique/

Duration: 00:11:17

 I break down why white label platforms aren't the money-saver they seem for online gambling startups. Key insights: you don't actually own the license, platforms control your cash flow, and you'll lose $70k per $1M GGR compared to turnkey. Plus major limitations on geography, design, and payment providers. Bottom line: if you're planning serious revenue, turnkey gives you control and better economics long-term.

https://licensegentlemen.com/blog/turnkey-vs-white-label-casino/

Duration: 00:16:21

Curaçao License 2025: Death of a Legend

Old Curaçao license died in 2023 - new CGA is different product

80% clients refuse new license, choose Anjouan/Kahnawake instead

Price up 4-5x: ~120-130K euros first year

No longer offshore - now EU compliance standards

6-9 months approval with no guarantees

High uncertainty - constant rule changes

BC.game withdrew from "excessively compliant" Curaçao

Duration: 00:00:01

I expose why the legendary 25-year-old Curaçao gaming license is dead. 80% of applicants now cancel, choosing alternatives like Anjouan instead. Costs exploded 4-5x to €120-130k first year, timelines stretched to 6-9 months, and European compliance killed the offshore advantage. BC.Game and others publicly withdrew. New alternatives dominating: Anjouan (800+ licensees), Kahnawake, Tabik. Essential for casino operators.

https://licensegentlemen.com/blog/how-to-transition-from-a-curacao-gambling-license-to-an-anjouan-gaming-license-a-practical-guide/

Duration: 00:20:47