Crafter’s Online Business Playbook | Passive Income, Work From Home, Ravelry - Hobbi - Etsy Sellers

Numbers don’t lie... but they can liberate you!
If tracking stats feels boring or overwhelming, this episode will change your mind. 💡

Veronica shares how understanding just a few simple metrics: money, marketing, and time, can help you make smarter business decisions, reduce stress, and actually grow your creative business more effectively. Whether you sell on Etsy, Ravelry, Shopify, or run your own online venture, you’ll learn how to track what matters (and skip what doesn’t).

✨ Practical, simple, and made for creatives who’d rather be crafting than calculating.

🎧 Tune in to Creative B...

Ever wondered how creative entrepreneurs manage to juggle multiple businesses — and still have time to live?

In this episode, Veronica sits down with Lyra, a fellow business partner and creative entrepreneur who’s found the perfect blend of hands-on business, parallel to a second stream with automated flow.

From running a Shopify store and printing t-shirts for clubs and churches, to building an automated online business that works quietly in the background — her story is a beautiful example of how passion and smart systems can work together.

We talk about:

✨ How she first...

Still buzzing from the online business conference in Germany!
In this mini-episode, I share 3 areas that can shift everything: keep learning, share what you know, and show up - even when you don’t feel ready. Growth happens when you do. 🌱 
Online business growth, Entrepreneurship mindset, Female entrepreneurs

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🔗 Links & Resources:

Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session - reach out so we can chat about it: ➡️ https://go.vekija.info/podcast  ⬅️

Connect with me on:

Facebook...

What if your love for handmade goods could spark a community event that sellers and shoppers talk about long after the doors close?

In this episode, I take you behind the scenes of my own journey organizing unique “sell-out-of-a-suitcase” style craft markets where creativity, community, and even cinnamon rolls all came together.

You’ll learn:

How to crunch the numbers so your market is profitable and affordable for sellers.

Why location and atmosphere matter more than you think (and how to get both right).

Smart marketing strategies to attract both v...

What if feeling like a fraud was actually proof you’re on the right track?  I don't know about you, but I have definitely felt it.  Like any moment, someone’s going to “find you out”? That’s imposter syndrome — and it’s way more common than you think.

In this episode, I share how imposter syndrome has shown up in my own journey (from airline offices to photography studios to online business), and why I’ve come to see it not as a weakness, but as proof of growth. If you’ve ever felt like you don’t belong, you'll...

We can’t actually manage time - it keeps moving no matter what we do. But what we can do is steward it. Stewardship means caring for our time, being intentional with it, and choosing how we spend it. It's about how shifting from time management to time stewardship helps to focus on what really matters.
We'll share powerful stories from people in our business who, despite crazy schedules, found pockets of time to build online businesses that completely changed their lives. If you’ve ever said, “I don’t have time,” this one’s for you!
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🔗 Links...

Everyone talks about work-life balance, but let’s be real — it rarely works out that way. Some days are all work, some days are all life, and balance feels impossible. That’s why I’ve learned to focus on harmony instead — building a rhythm that actually supports my lifestyle. In this episode, I’m sharing 7 adjustments I made to create more work-life harmony.
These changes made life more harmonious, peaceful, and sustainable. If you’ve been chasing balance and always coming up short, this episode will give you practical, real-life ideas to create harmony in your own business and life.
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How about an effective exercise to clarify which direction your business could go?

In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around.

We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going with the project you had already started, and why consistent daily steps matter more than quick wins.

You’ll also lear...

Feeling stuck or overwhelmed in your business?
In this episode, we walk through a 6-𝙎𝙩𝙚𝙥 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘼𝙪𝙙𝙞𝙩 to help you see what’s working, what’s not, and where to focus next.
You’ll learn how to:
1 - evaluate if your business still fits your strengths
2 - clarify your audience
3 - refresh your offers
4 - improve your visibility
5 - track your money and
6 - simplify your systems.

With quick fixes you can start today. This reboot framework will help you clear the clutter, regain clarity, and take confident steps toward growth - AND build new momentum into your business today.
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Belief isn’t just “nice to have” in business—it’s the foundation that holds everything together.

In this episode of Crafter’s Online Business Playbook, we’re diving into how faith, mindset, and daily habits shape your success as an entrepreneur. From shifting out of the employee mindset to creating routines that reinforce your confidence, you’ll learn how to protect your peace, grow your resilience, and keep showing up for your vision—no matter what.

Learn more about the passive income - online business I now run alongside my knitwear brand:➡️ https://go.v...

Is your mindset helping you build the business and life you truly want—or holding you back?

In this episode, we explore 6 core mindset shifts that every entrepreneur needs to grow a business that’s not just profitable—but peaceful and fulfilling too.

This isn’t another productivity talk. It’s about uncovering your natural gifts, recognizing excuses, building momentum even after failure, and learning how to say no… so you can say YES to what matters most.

You’ll hear personal experiences, real lessons from hard seasons, and encouragement to design a life and busin...

Whether you’re a creative maker, Etsy or Ravelry shop owner, blogger or have an online shop or business with big dreams and limited time, this podcast is for you. My journey went from corporate stress and underpaid creative work to building a second income stream that brought peace, purpose, and freedom back into my days - creating space to peacefully work on my passion projects without stress or time pressure.

This isn’t a get-rich-quick story. It’s about building something steady, simple, and legacy-building and long-lasting, which is aligned with your life.

If you’ve...

Is your passion still fueling you—or draining you?
In this very first episode, I’m sharing my personal story of how I turned burnout, financial pressure, and creative fatigue into a business that finally supports me, more than I thought it could, and what I love to do.

Whether you’re a knitter, maker, Etsy or Ravelry shop owner, or blogger with big dreams and limited time, this episode is for you. I’ll take you behind the scenes of my journey from corporate stress and underpaid creative work to building a second income stream that bro...