Being in Business

You’ve read the mindset books. You’ve optimized your calendar. You’ve even flirted with biohacking. But you’re still tired. Still wired. Still wondering why you can’t just feel better.

This episode is the nudge you didn’t know you needed.

Dr. Kokes (AKA Dr. Nikole MacLellan), naturopathic doctor and nervous system whisperer, joins me to talk about the real root of burnout in high-achieving women. Spoiler: it's not your lack of willpower, it’s your biology waving a white flag.

If you’ve ever felt like you’re doing everything right a...

Duration: 00:50:09

In this episode we call out the hidden reason strong businesses stall: a lack of stabilization. We share how predictable revenue comes from systemized fulfillment, steady visibility, and a rinse-and-repeat sales framework you can run without burning out.

• why stabilizing beats constant pivots
• fulfillment systems, boundaries and SOPs
• marketing rhythms and sustainable visibility mix
• portfolio thinking for channels and content
• sales frameworks, qualification and follow-up
• leadership, decision speed and identity work
• nervous system safety and holding higher revenue
• how to assess capacity after record months
• when to add ads and when to stay p...

Duration: 00:22:01

I deleted social apps for a weekend and watched focus, calm, and creativity return. In this episode we explore dopamine spikes and ditches, ADHD, hormones, and why real freedom might mean being offline by design. More moments we explore:

• dopamine-driven feeds and the attention ditch
• ADHD novelty seeking and focus trade-offs
• pre-smartphone routines vs modern overload
• a weekend detox experiment and results
• nervous system calm and body awareness
• productivity without pressure and longform reading
• redefining freedom beyond constant availability
• boundaries, second phone, and app-free windows
• starting small: micro-detox and accountability Duration: 00:20:32

Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system.

In this episode we break down:

• why blurry boundaries drain energy and profit
• how to find your true hourly rate
• simplify and specialize offers for scale
• low‑lift leverage before launching courses
• craft positioning that feels psychic to ideal clients
• sell with clarity and empathy, not pressure
• refine systems instead of burning it all d...

Duration: 00:19:30

Creating a new offer doesn’t have to feel like throwing spaghetti at the wall. Some of the world’s most successful brands have already done the heavy lifting for us. 

In this episode, I break down three strategies you can steal from Netflix, Apple, and Peloton to design offers your clients can’t stop buying.

You’ll learn:

Why Netflix proves you should evolve your delivery, not your promiseHow Apple builds an ecosystem that keeps buyers coming backAnd the Peloton move that turns ordinary ideas into category-defining offers

Whether you’re a coach, cons...

Duration: 00:12:15

Most online entrepreneurs struggle to break through the $5k monthly revenue ceiling due to fundamental issues with pricing, boundaries, selling comfort, positioning, and environment... not lack of talent or effort.

In this episode we cover:

• Pricing too low and fearing rate increases even after proving your value

• Giving detailed strategies for raising rates with both existing and new clients

• Setting clear boundaries around scope of work and charging for anything extra

• Understanding why selling feels uncomfortable and how to reframe it as simply informing and inviting

• Creating relationsh...

Duration: 00:15:49

Don't want to be chained to your business? 

In the first episode of Being in Business, Caley shares why she doesn’t want to be doing what she’s doing now in 10 years, why that’s not a failure, but the natural evolution of entrepreneurship, and how entrepreneurs can evolve from personal brands into equity-driven ventures.

This is a conversation for established online business owners who are starting to think beyond personal brands and cash-flow machines, toward building true equity engine businesses that create wealth and freedom without requiring constant presence.

You’ll hear Cale...

Duration: 00:15:05