Zip Code Kings Podcast

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive reach across YouTube, TikTok, Facebook, and Instagram, to break down one of the most common questions owners ask: how often should you post on social media? Jonas explains why beginners should start slow—often with just one video per week—because the first 25 to 50 videos will take the longest to film, edit, and publ...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive followings across YouTube, Facebook, Instagram, and TikTok. Jonas breaks down exactly what pest control companies should be posting on social media, why short-form video is the fastest way to grow, and how to think about content across different platforms. He explains the difference between short-form and long-form video, why short-form casts the widest...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a pest control company generating over $10 million a year, to break down the best social media platforms for pest control companies. Jonas shares his firsthand experience growing a massive online presence, including 140,000 subscribers on YouTube and a large following across TikTok, Instagram, and Facebook. He explains why Facebook remains the strongest platform for generating local, high-quality leads, how TikTok and YouTube help...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this full training session, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down the complete blueprint for building a high-performing digital marketing foundation as a pest control company. Across five in-depth segments, Danny explains how websites, keywords, Google Business Profiles, on-page SEO, and backlinks all work together to create authority, visibility, and long-term ranking power. From understanding your website as a digital storefront to structuring pages, category architecture, and...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,100+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with his friend Danny Leibrandt, owner of Pest Control SEO, to unpack the truth about backlinks for pest control companies. Danny starts by answering the big question of whether backlinks still matter, explaining that they act as “votes of confidence” from other websites and are one of the key ways Google evaluates authority and trust. He breaks down what a backlink actually is, why one high-quality link from a relevant, authoritative site beat...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should optimize their websites for SEO. Danny starts by explaining the three main pillars of SEO—on-page, technical, and off-page—and then zooms in on on-page factors that matter most for pest control websites. He walks through the four key places every primary keyword should appear on a page (URL, H1, title tag, and on-page text) and expl...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to walk through exactly how pest control companies can win their Google Business Profile and turn it into a consistent source of high-quality leads. Danny explains the most important details business owners must optimize, from services and descriptions to categories, basic information, and the one-time setup items most companies overlook. He also breaks down how to properly access and manage your...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Danny Leibrandt, owner of Pest Control SEO, to break down how pest control companies should approach keyword research and why it directly determines how many leads and calls your business gets. Danny opens the conversation by explaining the top keywords customers search for, how geography affects search behavior, and why slight variations in phrasing can create entirely different keyword opportunities. He also highlights why “pest control near me” and...

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon interviews Danny Leibrandt, owner of Pest Control SEO, to break down exactly how important a website is for pest control companies and what separates a high-performing site from one that costs you customers. Danny explains why your website functions as your digital storefront, how first impressions influence buying decisions, and why a clean, on-brand, professional site is essential for building trust and increasing conversions.

Jake and Danny walk through...

In this episode, Jake Sheldon talks with Jonas Olson, owner of Pest Badger, about the art and science of traditional marketing for pest control—specifically, door-to-door sales, route density, and how to dominate neighborhoods through old-school strategies that still work. Jonas walks through the full door approach from start to close, including how to use quick icebreakers, posture, and body language to build trust fast. He shares how to handle objections like “not interested,” “need to talk to my spouse,” and “leave a card,” using calm agreement and confident pivots. From there, Jonas explains the “switchover pitch,” teaching reps to sell on value...

In this episode, Jake Sheldon sits down with Jonas Olson, owner of Pest Badger, to unpack one of the most proven but misunderstood marketing strategies in pest control—mailers and door hangers. Jonas explains the real difference between the two, how they should be designed, and why both still work incredibly well today. He stresses that consistency and testing are the secret to success. Sending out 10,000 postcards once won’t do much, but targeting the same neighborhoods repeatedly throughout the year builds brand recognition and trust. Whether you’re hanging door tags yourself or using Every Door Direct Mail, timing...

In this episode, Jake Sheldon talks with Jonas Olson, owner of Pest Badger, about one of the most underrated lead sources in the pest control industry: yard signs. Jonas explains how something as simple as a $10 sign can generate thousands in revenue when used strategically. He shares how Pest Badger uses bright pink signs with bold lettering and clear calls to action like “Got Pests?” or “Got Weeds?” to capture attention across neighborhoods. These signs not only generate direct calls but also build brand awareness, making Pest Badger impossible to miss. Jonas even shares stories of plastering entire cities with sig...

In this episode, Jake Sheldon talks with Jonas Olson, CEO of Pest Badger, about one of the most important yet overlooked topics in pest control—route density. Jonas explains what route density means, why it determines profitability, and how every mile shaved off a technician’s route adds straight to the bottom line. When technicians drive less, they complete more jobs, use less fuel, and make more money. Jonas emphasizes that true scalability starts by targeting the same types of neighborhoods again and again—the ones that match your ideal customer avatar. That means focusing your marketing where your best c...

Jake Sheldon and Jonas Olson dig into door to door objection handling and how to spot smoke screens versus true objections. Most pushback at the door is a reflex, so open with a calm agreement, keep a positive tone, and do not repeat the objection. For the classic not interested, acknowledge that they were not expecting the bug guy, then pivot to what you just did for a nearby neighbor and invite a no pressure look. For spouse, ask if they are home, offer to loop them in on the spot, add light humor, and probe for the real...

In this episode, Jake Sheldon and Jonas Olson, CEO of Pest Badger, break down door knocking the right way. You will learn real opening lines, simple icebreakers that drop defenses fast, and the exact flow of a winning script. Jonas explains how to scan a property before you knock, connect in the first three seconds, and use small tells like flags, pets, cars, or lawn quality to start a genuine conversation. He also covers body language and safety cues, including standing six to eight feet back at a 45 degree angle and avoiding confrontational stances so the homeowner feels in...

In this video, Jonas Olson shares how to build service offers that actually grow a pest control company. He explains pricing plans, smart bundling, and why recurring models like monthly, bimonthly, or quarterly beat one time jobs for cash flow, lifetime value, and higher valuations. You will hear how Pest Badger scaled past ten million in revenue by focusing on predictable service plans instead of one off work.

Jonas and Jake Sheldon walk through the structure of clear A, B, and C packages, how to set expectations on day one to reduce churn, and how to keep...

In this episode, Jake Sheldon talks with Jonas Olson, CEO of Pest Badger, about what truly makes an offer convert in the pest control industry. Jonas breaks down the key components of a powerful offer using principles from Alex Hormozi, Dan Kennedy, and Russell Brunson. They explain how to define your customer’s dream outcome, minimize effort and delay, and increase the likelihood of success. Jonas dives into the must-have elements every offer needs, including a strong headline, clear pain point, social proof, urgency, scarcity, and a simple call to action. These principles apply across every marketing channel, from Fa...

In this episode, Jake Sheldon sits down with Jonas Olson, CEO of Pest Badger, to break down one of the most common and misunderstood topics in the pest control industry: pricing, offers, and bundling. Jonas shares how to structure your pricing so it aligns with your overhead, your market, and your profit margins. Whether you are in California or Iowa, the right strategy depends on understanding your costs, cash flow, and customer psychology. They talk through monthly versus quarterly billing, why cash flow consistency matters, and how to recover your customer acquisition cost faster through smart prepay incentives.

In this episode of the Zip Code Kings Podcast, Jake Sheldon joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to break down how to structure winning service plans and offers for your pest control business. Whether you’re just getting started or already have hundreds of accounts, this episode will help you design recurring plans that maximize lifetime customer value, stabilize cash flow, and make your company more valuable long-term.

Jonas explains why one-time services limit your growth and how shifting to recurring models — monthly, bi-monthly, or quarterly — transforms your business into a scal...

In this episode, Jonas Olson dives deep into everything you need to know about branding your pest control company. He shares how he built Pest Badger from scratch to 15 locations by creating a recognizable, trustworthy brand centered around strong visuals, clear messaging, and emotional connection. From choosing the right company name to understanding your target demographic—mainly women aged 35–55 who value safety, reliability, and peace of mind—Jonas explains how every detail matters when building authority in your market.

He breaks down why most pest control companies get branding wrong, revealing how truck wraps, colors, and mascots can se...

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to reveal what makes a killer truck wrap — and why it’s one of the most underrated marketing investments in the pest control industry. If your fleet still looks like every other white truck on the road, this episode will completely change how you think about branding, visibility, and lead generation.

Jonas walks through the full evolution of his company’s vehicles — from plain white trucks with small logos to bold, unmistak...

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the founder and CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked branding strategies in home services — the power of mascots. Most pest control companies blend in with generic names and forgettable logos, but Jonas reveals why having a strong mascot can instantly separate you from every competitor in your market.

Jonas shares the story behind Buggy the Badger, the friendly face of Pest Badger, and how the character became the cornerstone of their brand id...

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked but critical parts of building a brand — how to name your company right. Whether you’re starting from scratch or thinking about a rebrand, this episode breaks down the real-world strategy behind choosing a name that communicates authority, trust, and professionalism from day one.

Jonas shares the evolution of his company names — from Olson’s Lawn Care to Olson’s Lawn & Pest and finally to Pest Badge...

In this episode of Zip Code Kings, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to discuss one of the most important topics in business — how to position your company in the marketplace. If you’ve ever wondered why some pest control companies struggle to grow while others dominate their market, this episode breaks down exactly why positioning is everything.

Jonas explains how most owner-operators enter the industry thinking like technicians, not CEOs — underpricing their services and branding themselves as the “affordable” option instead of the premium one. He reveals...

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10 million pest control company based in Michigan, to break down one of the most important foundations of marketing success — understanding your target market. Whether you’re a pest control operator or any home service entrepreneur, this episode will help you identify exactly who your customers are, what they care about most, and how to craft branding and messaging that truly connects.

Jonas explains why women between 35 and 55 make up the majority of residential pest control buyers, how inco...