Balancing The Scales Marketing for the Ruthless Optimist
By: Bridget
Language: en-us
Categories: Business, Marketing
Balancing the Scales: Marketing for the Ruthless Optimist is the unapologetic, strategy-packed podcast for entrepreneurs, coaches, and service-based business owners who want to dominate visibility, outrank competitors, and scale with precision.Hosted by Bridget Brooks , Co-founder of Search Everywhere Marketing , this show breaks down the truth about modern marketing: what actually converts, what’s a waste of money, and how to build omnipresence across Google, YouTube, SEO, Meta ads, and every platform your customers use.Each episode delivers real-world marketing strategy, paid ads breakdowns, funnel optimization tips, content creation systems, and omnipresence tactics that help you get seen everywhere… without burn...
Episodes
EP: 003 Buyer Psychology - Special Guest Amanda Carraway SEM - COO
Dec 15, 2025🎙️ In this episode, Bridget is joined by Amanda Carraway, COO and Chief Momentum Officer at Search Everywhere Marketing, for a deep dive into modern buyer psychology in 2026 — and why the old “one-ad, one-funnel” mindset is officially dead.
Buyers today don’t see one ad and buy.
 They research. They scroll. They Google you.
 They watch videos, read reviews, stalk your socials, and quietly decide if you’re legit before they ever click “book a call.”
Inside this episode, Amanda breaks down:
How buyers actually move across platforms... Duration: 00:09:16EP: 002 Balancing The Scales: Smart Ad Strategy
Dec 08, 2025You ever feel like your brand is everywhere… yet somehow invisible at the exact same time? Welcome to Balancing the Scales—the podcast for entrepreneurs, agency owners, and brands who are done guessing and ready to scale with precision.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, a high-performance paid media agency with 20+ years in advertising and digital strategy, this show pulls back the curtain on what actually drives revenue in today’s attention economy. Bridget has scaled countless brands to multi-seven figures using Google Ads, Meta, YouTube, omnichannel marketing, and conversion-driven funnel...
Duration: 00:08:10EP: 001 Google Ads vs Meta Ads vs Everything Else: Where the REAL ROI Lives in 2025 & Going Into 2026
Nov 30, 2025Balancing The Scales is the must-listen marketing podcast for entrepreneurs, agency owners, coaches, and service-based businesses who want to master Google Ads, Meta Ads, YouTube growth, paid media strategy, and omnipresent brand visibility in 2025 and 2026.
Hosted by Bridget Brooks, co-founder of Search Everywhere Marketing, this show delivers cutting-edge insights on digital marketing, paid traffic, performance advertising, PPC optimization, content strategy, retargeting systems, Google Search dominance, YouTube conversion funnels, and multi-platform scaling.
If you’re looking to increase online visibility, lower customer acquisition costs (CAC), outrank co...
Duration: 00:09:49