The Podcasting Divide
By: Tyler Raines
Language: en
Categories: Technology
The Podcasting Divide digs into the widening split in podcasting: the polished, corporate “content empires” on one side… and the caffeinated, sleep-deprived indie creators on the other. It’s the story of a medium growing up, selling out, pushing back, and reinventing itself — all at once.
Episodes
Entry vs Extraction: Why Fewer Women and Many Quit Podcasting
Dec 12, 2025Hook: Fewer women are launching podcasts — but it’s not about commitment. In this episode we dig into the Creators 2025 study to explain why podcasting’s real problem is who can enter and who gets pushed out, and what that means for big media, indie creators, and the future of the medium.
Main topics covered:
- Key stats: 15% of men vs 8% of women create shows; women who start stick around (69% vs 67%); one in three creators quit.
- Diversity and format shifts: faster growth among Hispanic, Black, and Asian creators and 71% of creators adding video.
- Indust...
Measurement Breaks, Craft Pushes Back, and Where the Money Flows
Dec 10, 2025What happens when the analytics you rely on disappears overnight — and why that matters as awards and investors reshape who wins in podcasting. In this episode we unpack the Chartable shutdown, the NYC Podcast (Libby) Awards' push to value craft over downloads, and new data on where investment and profit are concentrated. You’ll come away with a clearer picture of how infrastructure, recognition, and capital are splitting the industry — and what creators can do about it.
Main topics covered
- Chartable’s shutdown: immediate operational fallout and who’s most exposed
- NYC Podcast/Libby Awards: el...
When Podcasting Gets Its Golden Globes Moment
Dec 09, 2025The Golden Globes just nominated podcasts for the first time—and half the nods went to big media.
We break down what this institutionalization means for the divide between studio-backed shows and independent creators, and where the real opportunities still lie.
Platform Power vs Creator Burnout: Can Podcasting Survive?
Dec 05, 2025Platforms can hand out megaphones and dashboards — but can they keep the people using them? In this episode we unpack three stories that together show how platform recognition, data tools, and creator attrition are reshaping the podcasting landscape — for better and worse.
Duration: 00:09:54Who Owns Attention and the Data? Spotify vs. YouTube 2025 Play
Dec 04, 2025Who controls podcast attention and who controls the data that shapes it? This episode unpacks the year-end scorecards from Spotify and YouTube and asks how their incentives are reshaping creative choices, measurement, and the future of podcasting. We also explore Sounds Profitable's call to shift the conversation from "podfade" to "creator fade".