Cyber Salve

What happens when your AI-driven SEO strategy backfires? In this episode, Jordan Brannon talks with Miki Palet, founder of Tailride, to unpack the root causes and offer a remedy to algorithm penalties from Google and traffic loss after scaling AI-generated SEO content. From the temptation to publish 50,000 pages at once to hard lessons on authority, recovery, and smarter ways to use AI without destroying your search visibility.

Are brands losing their sense of self inside AI search? In this episode, Jordan Brannon talks with Mathias Ptacek, co-founder of RankScale, to unpack the root causes and offer a remedy to the confusion marketers face when trying to understand their brand’s visibility and reputation across ChatGPT, Perplexity, and other LLMs. From the challenge of tracking rankings in black-box AI systems and uncovering which sources shape brand sentiment to the new playbook for managing reputation and optimizing for AI-driven visibility.

What if 97% of your site visitors were walking away, and there was a way to stop them? In this episode, Jordan Brannon talks with Erik Christiansen, CEO of JustUno, to unpack the root causes and offer a remedy to stubbornly low ecommerce conversion rates and customer abandonment. From why nearly all ecommerce sites are leaking revenue to practical, plug-and-play treatments like exit intent offers, anonymous visitor identification, and dynamic conversion strategies, this conversation gets to the heart of what’s missing in many ecommerce funnels and how to fix it.

What happens when success hits faster than you can handle it? In this episode, Jordan Brannon talks with Reuben Mattinson, founder of RJM Tax Exemption, to unpack the root causes and offer a remedy to the growing pains that often follow rapid business growth. From turning a solo operation into a multimillion-dollar company in a year to learning how to manage success without losing yourself in the process, this conversation explores the real emotional and operational toll of scaling too quickly and how to rebuild healthier habits for long-term growth.

How do you manage the growing pains of taking a thriving brick-and-mortar store online? In this episode, Jordan Brannon talks with Drew Hodgson, owner of The Hamlet British Store, to unpack the root causes and offer a remedy to the operational headaches of uniting in-store and ecommerce operations. From inventory sync nightmares and tariff pressures to the Shopify POS transition that cut admin time in half and set the stage for scalable growth.

Why is naming a company or product so hard? In this episode, Jordan Brannon talks with Eli Altman, creative director at A Hundred Monkeys, to unpack the root causes and offer a remedy to the cloudy mental confusion that comes with naming your brand, product, or domain. From why people feel like all the good names are taken and why crowded real estate leads to generic naming to how differentiation, positioning, and a more expansive creative process lead to memorable, ownable names that stick.

Why does digital marketing feel harder to navigate than ever? In this episode, Jordan Brannon talks with Rebecca Fairbanks, vice president of marketing services at Coalition Technologies to unpack the root causes and offer a remedy to the confusion and paralysis business owners feel when trying to decide where to invest their marketing time and budget. From how today’s expanding list of channels creates overwhelm and why fundamentals still act as stabilizing forces to practical guidance on where to start, how to choose the right channels, and how to build momentum without getting stuck.

What happens when your digital pains are obvious, but the causes are not? In CyberSalve, a therapeutic podcast for digital ailments, Jordan Brannon talks with multiple different guests to unpack the root causes and offer a remedy to the everyday digital problems brands feel but cannot quite diagnose. Throughout the series, each conversation helps make sense of the symptoms and gives you a clearer path to relief. One session at a time.