Bold Not Beige: Why Your Coaching Offer Isn’t Selling (and What To Do About It)
By: Sas Petherick
Language: en
Categories: Business, Marketing
Your coaching offer deserves to reach the humans you’re here to support.Bold Not Beige is a private, 5-episode podcast packed with immediately actionable ideas for how to make your coaching offer compelling, clear, and unmistakably sellable!Hosted by me - Sas Petherick: OG Self-belief Coach, Supervisor and Mentor. I want to help you create a coaching business that takes care of you as deeply as you support your clients. 👉🏼 Find out more: www.saspetherick.com
Episodes
3. Name and Claim the Value of Your Coaching Offer
Dec 12, 2025In this episode, we explore what your clients are truly buying when they work with you (hint: it's their outcomes!).
We'll map the emotional, cognitive, behavioural, relational, and identity-level shifts your coaching enables. Plus: you’ll uncover a grounded, ethical way to talk about outcomes without overpromising, or using vague ‘coachy’ words.
You’ll walk away with language you can use on sales pages, in conversations, and in your marketing – and with a deeper sense of self-belief in the real, tangible value of your work.
🎧 Listen Next 👉 Episode 4: How to...
Duration: 00:25:161. Why It’s Good News Your Offer Isn’t Selling
Dec 12, 2025In this episode, you’ll discover the five most common reasons that even coaching offers made with your whole heart tend to fall flat. We'll talk about what a non-selling offer tells us (hint: it has nothing to do with your capability as a coach!).
You’ll walk away seeing that you were trained to coach humans, not build offers – and that learning how to create a clear, resonant, sellable offer is a skill you can absolutely develop for the life of your practice.
🎧 Listen Next
👉 Episode 2: From Beige to Bold: Craft...
Duration: 00:19:062. From Beige to Bold: Craft a Coaching Offer Your Clients Actually Want
Dec 12, 2025In this episode, you’ll learn how to take an unselling offer and turn it into something bold, clear, and distinctly yours.
We’ll explore who you really want to help, what they actually need right now, and how to design an offer that feels specific, client-centred, and compelling.
You’ll walk away with a bolder offer concept that your right-fit clients can instantly recognise as their next step – and that you actually feel excited to talk about.
🎧 Listen Next 👉 Episode 3: Name and Claim the Value of Your Coaching Offer
♥️ Ch...
Duration: 00:21:084. How to Attract Ready-to-Buy Clients
Dec 12, 2025In this episode, you’ll discover what positioning actually is and why yours might be unintentionally attracting unready, unresourced, or “just browsing” clients.
We’ll move beyond low-vibe pain-point or high-vibe fluff into what I call Vision + Challenge positioning. This honours your clients’ intelligence, context, and real lives.
You’ll walk away with a clearer sense of “the vibes” of your offer, how to articulate “this is for you if…” in a way that lands, and how to position your coaching so thoughtful, ready clients can finally see themselves in it.
🎧 Listen Next 👉...
Duration: 00:18:335. How to Get Your Offer in Front of the People It’s For
Dec 12, 2025By the time you reach this episode, you’ve already done a lot of the hard work: clarifying your offer, naming its value, and taking it from beige to bold!
When sales are still slow, it’s easy to decide you’ve failed or that people just don’t want what you’re offering. In this episode, I share a much clearer (and kinder) way to understand what’s really going on.
I’ll walk you through how I think about visibility, repetition, and translation — including how to choose a simple marketing home base, add a brave stretch...
Duration: 00:22:21