Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

First… a personal note from Suzi and Michelle:

Yes, this really is the last Content Sells episode after 10 incredible years. We will get on with our regular "Show Notes" in just a moment, but first, we wanted to say to you, our dear listener… THANK YOU. We are both so deeply grateful to YOU and have loved making this show for you.

Thank you for listening to us on your walks, while driving, at the gym, at work and everywhere else we enjoyed the privilege of your time and attention. We never took that responsibility ligh...

If you've ever felt that awful "stomach drop" when someone says "I'd love to… but," this episode is going to change how you feel about objections forever.

Instead of seeing them as deal-killers, Suzi and Michelle show you how to turn your customers' hesitations into some of your strongest buying reasons.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack how to transform objections into benefits so you can turn hesitation into a yes,

You'll learn a simple 5-step Objection Flipping Framework you can use in your sales calls, discovery sessions, we...

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments.

Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions.

Listen to This Episode to Hear More About:

Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update.

Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what's actually working (and what isn't) on Facebook & Instagram in 2025.

You'll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads—and how to avoid ad mistakes that waste your budget.

Whether ads are already in your strategy or feel like a puzzle you haven't cracked yet, you'll walk away with clarity on where to...

In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks.

From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft.

You'll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business.

We also dig into strategies for co-creating with listeners, smart partnerships, and why "su...

In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part "Systemising the Sale" self-check.

In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers" we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn't rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings.

The red / orange / green ratings are BACK! Find out how you rate and where the gaps...

If you've ever worried that "selling" means selling your soul—or your stories fall flat when it's time to make an offer—this one will get you back in alignment.

In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers.

We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts.

You'll hear how to turn client results into persuasive case studies, why "day-in...

Systemising your sales isn't about getting fancy — it's about getting consistent. If you're doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you're leaving money (and sanity) on the table.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you.

The first five of the 9-part Sales System Self-Check are...

Ever felt like your marketing strategy should be working — but the results just aren't showing up?

Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look.

Because often, it's not that the strategy is broken… it's that we're quitting too soon.

In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens.

They s...

When the world around your ideal client shifts — whether it's a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too.

And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients.

In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create:

Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you?

That's exactly what today's guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she's built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day.

You'll hear real-world examples, surprising tips, an...

What if the one thing that could transform your marketing… is the thing you've been too afraid to say?

In this episode, Suzi Dafnis and Michelle Falzon explore "The Unspoken Truth Effect" — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing.

If you've ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or "too out there" — this episode is for you.

We'll show you why saying the bold, true thing can be one of the most effective moves you make a...

If you've ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that's the problem.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective:

What if you're attracting the wrong leads?

Because when the wrong people are entering your marketing ecosystem, it doesn't matter how well-designed your strategy is — your content won't convert, your sales conversations will feel heavy, and your offers won't land.

Listen to This Episode to Hear More About:

-> Th...

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you.

Because it's time to shift from doing it all to becoming the Content CEO in your business.

This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader.

Listen to This Episode to Hear More About: 

-> The real reason your content feels inconsistent and exhausting—and how to fix it with on...

Big partnerships aren't the only way to grow your audience or boost your visibility.

In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way.

Whether you're just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business.

Listen to This Episode To:

-> Discover the 'Pea...

It's our Annual Content Marketing Tools Episode!

Sharing the Content Marketing Tools we're loving each year has become a bit of a tradition here at the Content Sells Podcast.

In today's show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year.

Some are cutting-edge AI-based tools and some are "old school" platforms with exciting new applications.

PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide.

This...

Creating high-quality content takes time — whether it's crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop.

And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness.

In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they're personally using AI right now — not to replace their thinking and creativity, but to amplify it.

You'll hear six practical and strategic ways they're using tools like ChatGPT to save time, improve results, and...

You've got clients. You're delivering results. But maybe you're starting to feel maxed out… or wondering if there's a smarter way to grow.

In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it's time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business.

If you've been sitting on an idea for a premium offer — or not sure what it would even look like —...

You've created a solid offer. You've put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn't tip over into a "yes."

What if the missing link wasn't in the offer itself… but in the bonuses?

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a "nice extra," but as powerful conversion tools that h...

Is your free content getting you caught in the "Friend Zone"?

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services.

Listen to This Episode to Hear More About:

-> Why your content might be getting you stuck in the "friend zone" with your audience (and how to fix this!).

-> The number 1 reason why your amazing free content still isn't converting.

-> The real reason people...

Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads!

In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business.

In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including:

-> How she tripled her followers in a year and doubled her revenue—twice!

-> The #1 decision that skyrocketed her busi...

Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling "salesy," or questioning how to define and charge for the value you bring – this episode is for you!

Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too.

Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in t...

See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.

Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian's offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.

Special thanks to Gillian for kindly agreeing to let us share her case study with you.

You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com

Listen to This Episode to Hear...

NEWSFLASH! We've updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now!

Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the "Year of the Offer" and why you need a high-converting offer now more than EVER.

PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer).

It's time for our annual review of the books we're recommending for the new year!

Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025!

Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!

Go here to get the FREE 2025 Content Sells Recommended Reading List Now!

Listen to this Episode to Hear More About:

-> How...

Welcome to Part 2 of this Episode! If you're someone who makes proposals to clients you definitely want to tune into today's show.

In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you're pitching for more of the time!

And even if you don't sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone.

Definitely tune into...

If you're someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode.

Just like there's a formula for a winning webinar, sales video, or sales page, there's also a winning formula for sales proposals. Most businesses that we see are getting this wrong in some fairly important ways, and so we wanted to address that.

That's why, in this episode, your hosts, Suzi Dafnis & Michelle Falzon, are sharing th...

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING.

Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a customer.

You can even enlist your paid customer community – those raving fans who really love what you do, to participate in your marketing community activities to provide powerful social proof and...

Social Media can be a "hungry beast," and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we're always playing catch-up!

That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-)

Listen to This Episode to Hear More About:

-> The biggest mistake small businesses make with social media (and how to avoid it).

-> Why winging your social posts is a recipe...

As this episode goes to air we're right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH.

And here's why…

You don't want to be planning the year in January.

You're already behind.

That's why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framework they use in their Mastermind and businesses for planning the upcoming year in the November of the year before.

When yo...

Launching is one of the most powerful things you can do in your business.

Whether you're launching a new product, service, or even a course, a well-thought-out launch can mean the difference between 'winging it' and getting by versus hitting your goal number of sales and creating real momentum for your business.

And, while there are many aspects to launching, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, walk you through a step-by-step roadmap for the planning part of a successful launch.

What are the ground rules and "must do's" BEFORE...

Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short.

And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive into the 5 numbers to track for Sales Funnel Success. Plus how you can understand them and actually USE them to confidently make decisions and more consistently hitting your sales goals.

Listen to This...

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework.

In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems.

Which is why, in today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week!

Listen to This Episode to Hear More About:

-> Why even a "back of the...

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business.

In today's Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book "The Professional Coach" and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with.

While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business...

Have you ever tried to get PR? Does it feel like you need to speak some "strange language" or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you?

If so, you're going to LOVE today's Content Sells episode!

Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and "become famous" in her niche.

That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Pr...

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers.

That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way.

Erin helps leaders excavate and distil their truth through her unique method called The Dig®.

She says "I created The Dig to help you remember who you are, what you stand for and how t...

Are you bamboozling your audience with jargon?

Are you being too complex or technical with your copy?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of "Plain Language" and you can be massively more effective with your content when you are more straight forward.

Listen to This Episode to Hear More About:

-> Why Plain Language is a lot more than using simpler language in our writing

-> The 4 elements of...

Your website is one of your most important assets as a small business owner. It's often the first point of contact potential clients have with your business.

So you definitely want to know the common website mistakes that could be costing you clients and sales.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales.

Listen to This Episode to Hear More About:

-> How you might be confusing...

Wondering why your promotional emails aren't working? Maybe you're not getting enough people opening them or clicking on them or buying from you!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!).

Listen to This Episode to Hear More About:

-> Why being afraid to promote/sell to your...

We get it!  Creating, sharing, posting, saving, scheduling content – it can be a lot!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing.

Listen to This Episode to Hear More About:

-> The FIRST thing you need to realise about ANY VA

-> Our big "gripe" with the current mindset around Virtual Assistants (and why this has to CHANGE!).

-> Why looking for a "unicorn" VA who can do all the things is being unrealistic (and...

Are you thinking about hiring a copywriter?

When should you do it? What is the best way to go about it? How much should you pay?

These are questions we get asked all the time.

And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results.

There's a lot to think about when hiring a copywriter.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters.

Belinda is not...

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase.

And that strategy...

It's our Annual Content Marketing Tools Episode!

In today's show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now!

Listen to This Episode to Hear More About:

-> The tool that's recently added a bunch of AI functionality that you want to revisit!

-> The "stupid simple" tool Suzi uses EVERY day that radically increases her productivity.

-> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN...

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic.

Listen to This Episode to Hear More About:

-> Why paid ads are just one piece of the marketing puzzle (and won't solve all your problems!).

-> The 3 parts of your funnel you should focus on and build specific ad campaigns around.

-> Where engagement ads fit into the process (and why you need them).

-> How and...

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you.

Plus, we're looking at the direct impact your business model has on your marketing choices.

When you get those choices wrong, it can be challenging to reach your money goals.

PLUS Get the BONUS Volume/Value Matrix Free Download!

This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now.

...

Whether you have a podcast, or you're thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today's episode is for you!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom.

Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries.

With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about wh...

BIG changes are coming that will impact every business that uses email marketing.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails!

These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on...

In today's show, we're sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough.

Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we're STOPPING doing that creates it. Sometimes, it's BOTH – we have to stop one thing so we can do another.

But change can be daunting.

Whether you're delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mant...

Your niche is the market you serve. And we've all heard the advice that "you've got to have a niche."

But it's not enough to have a super clear niche and really great messaging that speaks directly to them.

The missing ingredient that we're seeing a lot in the content marketing of small business owners is that they're not really OWNING (in a deep and profound way) the niche they've chosen.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take "ownership" of your niche and...

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option.

If you're not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we've got some tips that will make it more effective for you!

Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your...

Over the years there's been a lot of buzz around this idea of "10X-ing." And with the release of the book "10X is Easier Than 2X" by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners.

Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH?

If you've ever been "turned off" by the "bro marketer" take on 10X, then this...

It's time for our annual review of the books we're recommending for the new year!

Join your hosts Suzi Dafnis and Michelle Falzon as they share books they've loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!).

Some books featured on today's show are brand "newies" and others are classic "oldies" Suzi and Michelle have pulled out of the vault because they've been re-reading them and recommending them to clients and students so...

Well, it's episode 225 and we figured it was about time we shared how we produce this podcast!

Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they've found useful and so much more.

So, whether you already HAVE a...

This episode is all about Exploding Mountains.

Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).

Listen to this episode to hear more about:

-> What a Marketing Mountain is and why you need to understand this concept to have a successful business

-> How "turning the funnel upside down" can be a game changer for your marketing

-> The "hand drawn" business model that can take...

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve.

Whereas reactive marketing can mean you never really get to your goals because that's not what's driving your marketing. Instead, with reactive marketing, it's less about where you want to go and more about being driven by what's happening right now. You're very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction to something your competitor...

MVP stands for Minimum Viable Product and it's all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know "it flies" THEN you launch it.

Your hosts Suzi Dafnis and Michelle Falzon talk you through how to adopt the MVP mindset and give you case studies and examples of how you can get to market quickly and get customer feedback as soon as...

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems.

Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don't need a lot of tech AND can save you from doing a bunch of stuff you don't need to be doing.

Listen to this episode to hear more about:

-> What one of the biggest "red herrings" in Content Marketing is and why it's keeping you distracted, exhausted and frustrated.

-> The surprising thing...

In this episode we're talking about something that's a bit of content marketing "chestnut" – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we've touched on it in numerous ways, and we've done a couple of interviews with people who are doing this… we've never actually done a show, just you and I, dedicated to this idea…

That "ol' chestnut" your hosts, Suzi Dafnis and Michelle Falzon are talking about is "Repurposing Content"  and in this episode they explain why repurposing is not just taking a blog post...

We're covering a topic that can make a massive difference to your results… and that's getting more referrals.

And while we all love a good referral, in many businesses, it tends to be something that happens organically.

In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your content marketing to actually encourage more referrals on a regular basis.

Listen to this episode to hear more about:

-> The type of referral that has a 90% trust rating.

-> How to...

Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partner, putting our hand up for that media opportunity, opening that new store, or any other great thing that you might be holding back on because you don't yet have things perfect enough!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon's big message is to EMBRACE what's IMPERFECT in your life, your business, your message, your experience and go for it anyway.

They share...

There's a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a report.

Now, what do we mean by a report…

Well, the dictionary defines a report as: An account given of a particular matter, especially in the form of an official document, after thorough investigation or consideration by an appointed person or body.

And that's a pretty good definition for what we're talking about.

In this inst...

Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell.

And we're seeing a LOT of obsession about this BEFORE people launch their Sales Funnels, but then they launch and there can be this sense of "TICK" – that job is done.

When really, you're just at the STARTING line and your work is just beginning.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share the "optimisation mindset" you ne...

Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process and open the door on your higher priced services, courses or products?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share WHY you might want to use this strategy of adding a PAID low-cost workshop as well as where, when and HOW it might fit into your marketing mix.

Listen to this episode to hear more about:

Imagine being able to go from "Tired & Trapped" with your marketing and business model, to achieving "Freedom & Flexibility" where you are able to unhook your income from your time and make more by doing less – sound like a pipe dream?

If you're a coach, consultant, course creator or other type of expert, best-selling author and 6-time Inc 5000 CEO, Ryan Levesque, has spent more than a decade decoding the exact steps you can take to do just that.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive deep with Ryan on the new "revolution" he...

Get the low-down on the Content Marketing Tools We're Loving in 2023!

These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting things happening right now in terms of new tech!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, revisit a topic they covered around this time last year as they share an UPDATE on their favourite content marketing tools (and a LOT has changed in just 12 short months!).

You can check out ALL the tools mentioned on this show AND many...

It's Q&A Time!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions!

We absolutely LOVE it when you ask questions and if you have something you'd like us to cover on a future show, go over to our Facebook Page and let us know!

Listen to this episode to hear more about:

-> What to do if you're struggling with creating content for your email list.

-> Suzi's "email plan" tip that can save you hours!

-> How to...

Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for people to feel ready and confident to move forward and make the purchase.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about how you can sell high ticket items and premium products and services using an application process.

The application process is something we've used very effectively when offering our higher value programs, like the REACH Retreat and the Marketing Success Mastermind.

We know many of our listeners have some form of recurring revenue in their business model – whether that's a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are diving into their many years of experience with memberships to give you their best ideas and inspiration, sharing 6 specific and powerful membership retention strategies.

And even if you DON...

Anyone who's listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It's one of the best ways you can deeply understand your market… and ALSO create powerful marketing language.

So we thought it was high time we did an episode dedicated to giving you some frameworks for doing just that.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, share how you can write slam dunk marketing copy using your customer's own words by going direct to the source and li...

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing!

This is a topic we've touched on at different times over the years, but it's the first time we're approaching it like this bringing in 3 people who've had money breakthroughs in 3 important ways that relate to how we do our marketing:

-> Mindset Breakthrough

-> Price Breakthrough

-> Investing...

AI is here to stay and it's changing the marketing game for small business owners.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won't be the last!).

They discuss the importance of crafting great prompts to get the best out of AI and share a simple "Prompt Crafting" framework you can follow to optimise the results you're getting from AI.

They also discuss the incredible opportunities available to small business owners through the use of AI for research, brainstorming ideas, creating content, translating, summarizing, editing...

Today, we're talking about the elements of a successful sales page.

A sales page is a web page where you're… selling something!

And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, draw on their decades of experience creating sales pages to share their checklist of 16 Essential Elements of a High-Converting Sales Page.

Listen to this episode to hear more about:

-> How to find the BIG IDEA fo...

We're discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators.

And that is this idea of Owning More Space.

What we mean by that is expanding into a bigger expression of yourself and your business in all the ways.

Whether that's…

Today we're looking at something we see happen to a lot of business owners. Especially when you're moving into new territory.

For example, if you've never done a webinar before, or you've never paid for traffic before, or you're launching a new product or service that's different to what you've done before.

And that is to OVER think and UNDER do!

This approach comes with plenty of perils…

Because new territory, while full of potential and opportunity, can also become a big hole we get stuck in when we OVERTHINK things to...

We're talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything!

Because this is definitely something where there can be more worms in the can than you might first imagine! And we've seen too many people undertake a rebrand when it was NOT needed!

BUT… if you DO need a rebrand (and we cover the reasons for a rebrand in today's show) - you definitely want to get clear on these questions FIRST.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share from their decades of bran...

We're talking about the "Features Trap" that most business owners get stuck in. We're all in love with our own product and we can become obsessed with all the "things" that make our product great… but guess what? Your market is not interested in your product or services FEATURES! They want to know about its BENEFITS!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share how you can rewire your marketing brain to be more BENEFIT focused and less stuck in the Features Trap!

Listen to This Episode to Hear More About:

...

In this episode we're doing something that's become a tradition! It's our annual Best Content Marketing Books episode!

Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they've got some GOODIES to share!

Plus we've released our newly updated 2023 Content Sells Reading List which you can get here!

Listen to This Episode to Hear More About:

-> The book Michelle read early in the year that "just wouldn't leave her alone."

-> How one author is demystifying "charisma" and why you need to be more charismatic in...

It's our 200th Episode!!!

When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we've covered here on the show!

And that's exactly what we're doing!

Join your hosts, Suzi Dafnis and Michelle Falzon (and Special Guests) to recap some of the most popular episodes from the Content Sells Library AND get the chance to win a great PRIZE!

...

We're covering a topic that's made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we've been working pretty closely with over the last year or so to really double down on this…

In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of creating a RUNWAY for your marketing and how that Runway can actually help you pave the way for your offer and dramatically increase the results you get in terms of MORE sales, for LESS cost!

Listen to thi...

We're digging back into a topic that's super important and that we haven't touched on in a while - and that's CASE STUDIES.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories.

Listen to this episode to hear more about:

-> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU!

-> Suzi's top tip when creating video interviews with customers.

-> The recent twe...

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive.

In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she's built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she's masterful at!).

**SPECIAL OFFER FOR CONTENT SELLS LISTENERS!

Skye has generously offered 20% discount on full priced Ruby Olive products for Content Sells listeners!

To claim your 20% discount, head over to www.rubyolive.com and use t...

Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for "one-off" tactics and "bright shiny objects" to sneak into our marketing that aren't very strategic at all!

In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of "Campaign Thinking" where you focus on a marketing initiative that's directly related to one of your key strategic objectives, where you're thinking about the whole process, from beginning to end, vs ad hoc tactics.

Listen to this episode to hear m...

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not.

Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results.

Listen to this episode to hear more about:

Not only is a competition a great way to get more leads and incentivise people to take specific actions, it's also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach.

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how you can use them effectively in your Content Marketing for:

Listen to this episode to hear more about:

You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don't have some fundamental systems in place.

In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you have a successful Facebook Group.

Listen to this episode to hear more about:

Something we know many business owners struggle with is building your own personal profile.

While we might all conceptually think, "Yes! That's what I want." Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide.

In today's episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content strategies you can use to start building your profile and getting yourself more known.

Listen to this episode to hear more about:

So often we see women in business who either DON'T KNOW what their "lane" is – that is they don't have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field.

When really, the KEY is finding what it is YOU have to contribute, what it is YOU want to do and create in your business and then facing forward – looking at that destination and keeping your eyes on the prize. Cause it's the...

Feel like you're putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream!

But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she's done EXACTLY that. Growing a multi-million dollar business selling ONE product AND making time for her young family.

No, she's not a unicorn (although she is pretty special). In this episode Denise shares some simple things she's done that...

Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that's what you dream about and what you're working towards.

In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global success story with more than 40,000 students worldwide, all helping people create their own cosmetic and skin care formulations using natural, ecologically friendly methods.

Lorraine shares how she grew a multi-million dollar business (with virtually no ad budget) and how her...

So much of what we do as marketers has a design element.

Whether it's your branding, your website design, the lead magnet you're sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN.

In this episode, your hosts Suzi Dafnis and Michelle Falzon thought of building on that and share the advice they're regularly giving to their Members, Masterminders, and clients about how to effectively brief their designers.

Li...

Does everything in your business feel like it's falling on your shoulders?

Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it's hard to grow because you become the bottleneck in your business.

And then you can't take any breaks because you have to keep everything going all the time.

So then you get exhausted or resentful or both!

In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Content Marketing tasks for you to consider...

We know getting more sales from EXISTING social media followers can be a challenge for many business owners.

Perhaps you've experienced this – you've built up a healthy following on Instagram or you've got hundreds or perhaps even thousands or more people in your Facebook Group, or you've expanded the number of connections you have on LinkedIn… but how do you turn those followers into buyers?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 6 quick and easy ideas for you to get more sales from your existing social media followers that you can impl...

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools!

That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've used and love that we wanted to share with you!

PLUS BONUS Download

Click Here for the Free "Content Marketing Tools Cheat Sheet"

Listen to this episode to hear more about:

Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without losing customers).

PLUS BONUS Download

Click Here for the Free "2 Column Value Brainstorm Template"

Listen to this episode to hear more about:

Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to "stick?" Are you so busy always making "new" stuff that you're missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact questions, along with sharing how the idea of a "broken record" that just keeps playing the same part over and over could be the key to your next business breakthrough.

Listen to this episode...

Are you being too bland and broad in your business? If you're not getting the results you want, chances are a LOT of it comes down to the fact you're throwing your net too wide and being too general with your messaging and marketing strategies.

Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more…
And it's costing money, time AND opportunity.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at WHERE we struggle to get specific and WHY that matters. Plus, they share 3 "Get Specific" Marketing St...

Are you being too bland and broad in your business?

If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies.

Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more…
And it’s costing money, time AND opportunity.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at WHERE we struggle to get specific and WHY that matters. Plus, they sha...

A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers.

That's why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write better copy to get more clients and to connect with strategies alliances.

Listen to this episode to hear more about:

Are you making it TOO HARD for people to buy from you?

You've gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you're offering, what your core message is, what you want people to do next.

And if people don't see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty quickly.

So you've spent all this time, and in many cases MONEY, to get someone's attention and then you've squandered it before they've even had a chance to lo...